Elvis Costello's 'My Aim Is True' at 40: 5 moments of truth

Elvis Costello

Photo: Stefan M. Prager/Getty Images


Elvis Costello's 'My Aim Is True' at 40: 5 moments of truth

Take a look back at these hints of greatness found within the GRAMMY winner's debut album and how they foreshadowed a brilliant four-decade career

GRAMMYs/Jul 21, 2017 - 09:05 pm

What can we learn from an artist's first album? In the case of singer/songwriter Elvis Costello, as it turns out, quite a bit.

He recorded his debut album, My Aim Is True, for a cost of £2,000 in only 24 hours, leveraging his sick days and holidays from his job as a computer operator. On paper, it was not an auspicious start.

My Aim Is True arrived in 1977 while music was in the midst of a punk-rock revolution courtesy of the Clash, Sex Pistols, and Ramones, but Costello borrowed from a different wellspring.

The son of a musician, the Englishman poured more material into his debut than his pigeonholed "new wave" label could hold, and he's spent the next 40 years revealing the seemingly endless depth of influence his music has conjured.

By 2007, My Aim Is True was inducted into the GRAMMY Hall Of Fame in recognition of its standing as one of rock and roll's greatest recordings.

With that in mind, and in celebration of the 40th anniversary of the classic album's original U.K. release, here are five moments on My Aim Is True — and select tracks left from its cutting-room floor — that set the tone for Costello's prolific career.

The first 14 seconds of pleasure in "Welcome To The Working Week"

In the first line of the first song of his first album, Costello came out swinging with a crafty musical and irreverent lyrical phrase that landed a stiff punch: "Now that your picture's in the paper being rhythmically admired/And you can have anyone that you have ever desired."

The dreamlike reverie album opening paints a crude picture of fame and privilege before jolting it all back into the blue-collar worker's harsh reality.

Just 14 seconds into "Welcome To The Working Week," Costello demonstrates the genius and snarl he's capable of: a gorgeous key-borrowing modulation (tossing in a "II major" chord for those theory types keeping score at home) under a sly, taboo lyrical reference turned into a snarl of "why, why, why, why."

Costello would incorporate these devices in many of his greatest songs throughout his career, from the delicately intricate "Almost Blue" to the venomous "20% Amnesia" and everywhere in between.

A dark take on tenderness in "Alison"

The lone ballad on an album known for its wound-up velocity, "Alison" has somewhat ironically become My Aim Is True's most enduring song.

In both construction and execution, "Alison" is as unsettling as it is graceful. The song provided a glimpse of Costello's harmonic touch, lucid vocal delivery and artistic range that teased a bevy of beautiful ballads to come, including "Shipbuilding, "Favourite Hour" and "I Want To Vanish," each with its own searing streak of darkness.

While "Alison" never charted for Costello, it did for Linda Ronstadt, who recorded a trifecta of Costello songs for her 1980 album, Mad Love, including "Girls Talk," "Party Girl" and "Talking In The Dark." Over the years, he's would also be covered by Aimee Mann, Johnny Cash, Fiona Apple, and his wife, Diana Krall, to name a few.

Calling Mr. Oswald on "Less Than Zero"

At 22 years old, Costello demonstrated a sharp social consciousness. "Less Than Zero" took on a former British fascist leader, Oswald Mosley, who had re-emerged in British media to try and clear his name. According to Costello, "The song was more of a slandering fantasy than a reasoned argument."

But the track's passion and anger were very real. "Less Than Zero" itself became a pawn in a different sort of protest match when Costello lashed out against the imposed constraints of corporate controlled broadcasting, stopping a performance of the song mid-verse on live TV in favor of a blistering version of another statement song, "Radio Radio." The stunt resulted in a ban from "Saturday Night Live," the show where the whole fiasco went down.

Sinister imagery and the genius of Steve Nieve on "Watching The Detectives"

Although not included in the original album release in the U.K., "Watching The Detectives" was added to the U.S. release of My Aim Is True. Producer Nick Lowe, an influential artist/songwriter in his own right, went with a different rhythm section for "… Detectives," calling upon the aptly named young classical keyboardist, Steve Nieve.

The signature organ parts and eerie sounds Nieve added to the song were tip of the iceberg to the dressing he lavished on subsequent Costello numbers such as "Shot With His Own Gun" and the mad and moody masterpiece, "I Want You."

In his GRAMMY-nominated 2015 autobiography, Unfaithful Music & Disappearing Ink, Costello attributed the inspiration for "… Detectives" to a cinematic influence: the noir films based on Raymond Chandler stories, especially 1944's Double Indemnity.

"The shorthand of cinematic directions in 'Watching The Detectives' lyrics came pretty easily after memorizing all those films," Costello explains.

The country song that didn't make the album, but surfaced later

One of only three outtakes from the My Aim Is True sessions, "Stranger In the House" never had a chance at making the cut. According to the Costello-penned liner notes for the album's 1993 Rykodisc re-release, "The inclusion of a 'country song' was thought to be commercial suicide in 1977."

But the echoes of "Stranger …" refused to fade. Costello's country hero, George Jones, recorded a cover in 1979, on which Costello guested. Costello's version of the song appeared later on a 1980 B-sides collection, Ten Bloody Marys & Ten How's Your Fathers.

Costello's knack for collaboration and genre dexterity have served him well throughout his career, as he recorded full albums with a variety of musicians and styles, including classically trained mezzo-soprano Anne Sofie von Otter, R&B legend Allen Toussaint and songwriting mastermind Burt Bacharach. (Not to mention the fabled co-writing he did with Paul McCartney).

Other history-making albums: Revisit the Beatles' Sgt. Pepper's … at 50

Universal language: Why humans need music


Universal language: Why humans need music

Learn why music is truly a common language that is key to human development and evolution

GRAMMYs/Jul 3, 2017 - 11:51 pm

There's no doubt music finds a way into nearly every moment of our daily lives, whether it's marking milestones such as a first dance at a wedding, the soundtrack to our favorite movie or singing in the shower for fun. In fact, it's hard to imagine times when we are more than an ear-length away from hearing another song.

But why does music mean so much to us? A powerful form of communication that transcends all barriers — music is our common language, but why?

A composer and educator with a lifelong fascination for music, Adam Ockelford has traced our connection with music back to infants and caregivers. Infants are unable to follow words, but they are developmentally primed to trace patterns in sound, such as through the songs a caretaker sings to them. Therefore, understanding music is intuitive for humans, even at a very young age, and it encourages healthy development.

In addition, there may be another evolutionary purpose for music. Music provides a sense of sameness between humans — if you can copy the sounds someone else makes, you must be an ally. This synergy plays a role in human survival because it evokes empathy and understanding, a lesson we still learn from music in today's culture.

"Music is central to the notion of what it is to be human, and spans cultures, continents and centuries," writes Ockelford. "My music, your music, our music can bind us together as families, as tribes and as societies in a way that nothing else can."

Need a playlist? Check out our favorite songs of summer 2017 

Original Misfits Unleash One Night Only L.A. Reunion Show

Glenn Danzig

Photo: Daniel Boczarski/Getty Images


Original Misfits Unleash One Night Only L.A. Reunion Show

Dark punk legends to play first show with Glenn Danzig and Jerry Only since last year's Riot Fest reunion

GRAMMYs/Aug 22, 2017 - 05:28 am

There's big news today for punk-rock fans aware that the Misfits made much more than just T-shirts.

The massively influential punk band announced a special show touted as the "only 2017 performance in this world… or any world" and billed as "The Original Misfits" in Los Angeles at the Forum on Dec. 30.

This will be the first Misfits show featuring original singer Glenn Danzig and original bassist Jerry Only with long-time guitarist Doyle Wolfgang von Frankenstein since the band reunited for a pair of Riot Fest appearances in Chicago and Denver in 2016. Last year's Riot Fest gigs, which featured drummer Dave Lombardo, marked the first time in 33 years the original Misfits members played together.

"OK Los Angeles, you've waited almost 35 years for this, here's your chance to see the "Original Misfits" in this Exclusive L.A. only performance." said Glenn Danzig. "No Tour, No BS, just one night of dark metal-punk hardcore brutality that will go down in the history books. See you there."

Tickets for this "one night only" show go on sale Friday, August 25.

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Lady Gaga Steps In To Support Youth Impacted By Hurricanes

Lady Gaga

Photo: Anthony Harvey/Getty Images


Lady Gaga Steps In To Support Youth Impacted By Hurricanes

GRAMMY winner pledges support for those impacted by hurricanes this year through Save the Children’s Journey of Hope program

GRAMMYs/Oct 12, 2017 - 11:03 pm

On Oct. 10 Lady Gaga announced she is devoting her $1 million donation in support of those impacted by the recent hurricanes in Texas, Florida and Puerto Rico and the earthquakes in Mexico, to a specific cause — the mental and emotional well being of children and youth.

Gaga announced on her Born This Way Foundation website she will support Save the Children’s Journey of Hope program, which uses a variety of tools to help young people deal with trauma in the wake of natural disasters.

"Through a curriculum that includes cooperative play, discussion, art, meditation, and mindfulness practices, young people learn to recognize and understand their emotions and develop healthy coping skills," Gaga wrote. "Tens of thousands of youth have benefited from the program since it’s development in the wake of Hurricane Katrina and Save the Children is working to bring it to hundreds of thousands more in Texas, Florida and Puerto Rico."

The announcement came on World Mental Health Day, and the Fame Monster has invited all of us to step up and consider making a contribution to the Journey of Hope program to support to mental and emotional needs of children.

"Mental health is just as vital to our wellbeing as physical health. That’s true for each of us, everyday, but it’s especially important for those coping with disaster and recovering from trauma," wrote Lady Gaga. "We must do everything within our power to support the full, vibrant recovery of these communities, from meeting their immediate needs to helping them to rebuild sustainably."

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Mixcloud Signs Warner Music For Subscriptions Remix


Photo: Jason LaVeris/Getty Images


Mixcloud Signs Warner Music For Subscriptions Remix

There is more to the Mixcloud difference than just electronic dance music, and now the listening service has signed its first major label deal

GRAMMYs/Oct 10, 2017 - 04:49 am

Among the 1 million curators who have helped build British-based listening service Mixcloud into a destination visited by 17 million listeners each month are GRAMMY winners Erykah Badu, David Byrne, and Tiësto. Limited to streaming-only since its founding in 2008, Mixcloud announced a direct licensing agreement with Warner Music Group this morning, opening the door to offering downloads and new kinds of subscriptions.

Perhaps the standout statistic that describes the Mixcloud difference is that the average length of its user-uploaded programs is 45 minutes. Within the service's general emphasis on DJing, EDM and remix culture, the tendency to drill down and explore narrower listening topics in depth distinguishes the service from competitors such as Spotify or SoundCloud.

Warner Music Group Executive VP for Business Development & Chief Digital Officer Ole Obermann said, "Mixcloud's success is driven by the curiosity and passion of its community, as they engage with new music and rediscover timeless older songs."

Being able to listen to downloads offline seems a natural follow-up to direct licensing deals, but the service hints there's more in store. Mixcloud still hopes to sign indies and the other majors, as its fans have speculated. And with its own proprietary Content ID in place and established relationships with royalty collecting societies, the company has the tech infrastructure to explore new monetization strategies, paying artists and curators in new ways. Launching a new business model for its upcoming approach to paid content and subscriptions is a remix many are anticipating. Not knowing what to expect is part of the excitement.

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