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Up Close & Personal: SHAED Talk New Music, Allyship & Collabs With ZAYN, Sting & Steve Aoki

 SHAED

Photo: Andrew Lee

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Up Close & Personal: SHAED Talk New Music, Allyship & Collabs With ZAYN, Sting & Steve Aoki

The "Melt" band reveal how fun it was working with Sting and Steve Aoki on the dance producer's 2019's track "2 In A Million"

GRAMMYs/Sep 22, 2020 - 11:27 pm

Alt-pop trio SHAED consisting of twin brothers Max and Spencer Ernst and Chelsea Lee (who is married to Spencer), had their big break in summer 2018 with their infectious hit "Trampoline." It was followed by a whirlwind 2019, where they played major festivals and shows around the world and dropped some big collabs, including a ZAYN remix of "Trampoline," whose vocals brought new life—and his massive fan base—to it.

Like so many other artists, COVID-19 put a sudden halt on their packed, globe-trotting schedule. The pause and new perspective have proven productive for them, and resulted in a lot of new, yet-to-be-released music.

"We had a group of songs before this whole quarantine situation and we kind of took a deep listen and realized that we wanted to change it up a bit," Chelsea told us. "Most of the songs we've written for this album, we wrote during these crazy months, so it definitely reflects, emotionally and mentally, what we were feeling. These songs really hit home for us and we're super excited to release them."

Read: Aminé Talks New Album 'Limbo,' Portland Protests And Black Lives Matter

We catch up with the Washington D.C.-based group for the latest episode of GRAMMY.com Up Close & Personal interview video series to learn what they've been up to during quarantine—in addition to creating a new album, they've also protesting with local Black Lives Matter marches and been relaxing in their backyard.

Sharing what he learned about being an ally to the Black community, Max said, "I think it's important to listen. There's all these kind of sub-movements within the Black Lives Matter movement that are really important. Black Trans lives Matter, is super important… I think it's important that all these communities within Black Lives Matter, their voices are being elevated."

The "Melt" band also reveal how fun it was like working with Sting and Steve Aoki on the dance producer's 2019's track "2 In A Million." Watch the full conversation above!

"Chelsea loves Sting," Spencer said, smiling. "Steve Aoki is a fan of ours, and he reached out and said he'd love for us to feature on a song. So we were listening to some demos and trying to figure out which one made sense. And then he said, 'Hey, actually hold on, I got a song with Sting.' And that's when Chelsea was like 'We're doing this right away!'"

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Rotimi On Performing At ESSENCE Fest, Growing Up African-American & More

Rotimi

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Rotimi On Performing At ESSENCE Fest, Growing Up African-American & More

The Nigerian-American singer and actor sat down with the Recording Academy to talk about what inspired his latest album, 'Walk With Me'

GRAMMYs/Jul 8, 2019 - 10:04 pm

In 2015, Rotimi stepped into the New Orleans Superdome for the first time to experience the magic of ESSENCE Fest. Four years later, in 2019, the "Love Riddim" singer returned to the celebration as a performer, something he said was spoken into existence.

"Last year me and my manager had a conversation and I said, 'Listen, I'm going to be on the [ESSENCE] mainstage this year. 365 days later, we did it," Rotimi told the Recording Academy at the 25th annual ESSENCE Fest.

Rotimi, also an actor on Starz' "Power," has evolved since his last album, 2017's Jeep Music, Vol.1. The singer said he really hit home with its follow-up, the recently released Walk With Me, a project he worked hard for, putting in hours in the studio after filming on set.

"Walk With Me is the first time I actually felt like I was giving myself as an artist, and personally I feel like with everything else I have going on I wanted to show people that this is really what I do," he said. "I wanted people to understand who Rotimi is, who Rotimi was before, who I want to be and just understand my growth and the journey and my passion for what I do."

Part of why the album felt like such a representation of him is because it embodies beats of his African roots, something he said was very present growing up Nigerian-American. 

"I grew up with a lot of Fela Kuti and I grew up with Bob Marley," he said of his musical roots. "But I also grew up with Carl Thomas and Genuine and Usher, so there was a genuine mixture of who I am and what I've grown up to listen to. The actual Walk With Me project was a mixture of influences of Akon and Craig David."

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Steve Aoki Connects Music & The Card-Game Metaverse On 'Hiroquest': "It's About Telling The Story Of The Future Cryptid World"
Steve Aoki

Photo: Xavier Luggage

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Steve Aoki Connects Music & The Card-Game Metaverse On 'Hiroquest': "It's About Telling The Story Of The Future Cryptid World"

The trailblazing entrepreneur discusses his fascination with world-building and how the genre-bending 'HiROQUEST' album melds tradable card games and tunes in a "first of its kind" scenario.

GRAMMYs/Sep 13, 2022 - 06:33 pm

He’s a globetrotting DJ, a best-selling author, a renowned restaurateur, a label boss, a philanthropist, a film scorer, and a cake-launching showman. This vast list of titles could only belong to one man: Steve Aoki.

Aoki has unleashed energizing music since the 1990s, first lending his vocals and guitar skills to post-hardcore and punk bands like This Machine Kills, Esperanza and The Fire Next Time. He launched his own Dim Mak label in 1996 and swiftly locked into discovery mode, establishing a clear runway toward success for seminal indie-electronic acts like Bloc Party and The Bloody Beetroots while he was at it.

In the past decade, Aoki’s has focused mostly on EDM, where he’s racked up a number of accolades including repeat appearances on Forbes’ top-paid DJs list, as well as single digit placements in DJ Mag’s Top 100 poll. That’s all in addition to opening his own quick-service yakitori spot with his brother Kevin, Kura Kura Pa, and another club-based pizza concept, PIZZAOKI, as well as penning memoirs, funding brain science research, and clocking hundreds of shows per calendar year. His secret to staying on top is that he simply never slows down.

"Every single project that I've done has, on some level, been informed by my environment, and I think that’s what allowed me to become such a global artist instead of sticking to a very specific sound," Aoki tells GRAMMY.com ahead of the release of his newest LP and crossover venture, HiROQUEST: Genesis. "I think music is much more fluid than that, and that's why I’ll literally go through so many genres."

The forthcoming album, which arrives Sept. 16 via Dim Mak, is a testament to that fact. Its 20+ selections weave through waveforms shaped by rock riffs, country strums, Latin heat, hazy rhymes and the types of blissful, vocal-forward EDM hooks that make Aoki famous. For longtime followers of Aoki’s output, it’s a welcome return to his roots and a shining beacon of what’s still to come.

HiROQUEST: Genesis features collaborations with established stars like Timmy Trumpet and emo pioneers Taking Back Sunday, but it also serves as an introduction to the artists Aoki believes will be the "next big guys." The LP is intricately connected to MetaZoo, a hugely popular tradable card game (TCG) for which Aoki is also the co-founder.

"During COVID, I was into Pokemon big time — I mean, I spent $420,000 on one Illustrator card, so yeah, I’m a little obsessed," he shares with a laugh, explaining how he first became enamored with the collectibles community. It only made sense to share his enthusiasm for TCGs with his loyal fan base by bringing his MetaZoo IP and music together in a way that’s never been done before.

GRAMMY.com caught up with Aoki to learn more about how he hopes to transcend cultures with this novel crossover, and why he’s never one to shell out music — or a business plan — that’s played out or predictable.

SteveAoki

This article has been edited for clarity.

There are so many tracks on HiROQUEST: Genesis. How do they all fit together?

It's really 21 tracks, because there are five melodias which introduce the five different factions of HiROQUEST, who are essentially this world of characters who exist in the future. I wanted to really connect the world-building that I'm doing outside of [the studio] with the musical side of HiROQUEST as well, and the album was one way to do this.

Was this conceptual approach something you always wanted to take, or was it a product of the COVID slowdown?

This album was born in the pandemic, and it was completely different from any other project I’ve done. I made it in an effort to keep up with the global brand and sound of Steve Aoki — regardless of the criticism, the hate, whatever is out there, I’m always looking to explore and work in new genres, and this time the core of the album turned out to be very self-reflective.

I had so much time to experiment, and previous to COVID, I've kept a steady schedule of never breaking below 200 shows in a year. When your schedule is that structured, everything that you do has a purpose, and it has a deadline. There was no time to have free flow — and I wanted that, but I also wanted to stay on track and pump out music. During COVID, I realized there's no f—ing deadline! I'm gonna experiment. I want to grab my guitar. I'm gonna grab my bass. I wanted to have fun and also I wanted to make high frequency music because I was getting really into mindfulness and meditation, too. I was going all over the place and a lot of that music ended up in NFTs.

In that same period of time, I thought, wouldn't it be interesting to go back and focus on more of the alternative rock sounds that I loved growing up that I’d buried, almost, when I became a more prolific electronic artist? I thought I’m going to go back to my roots of being in a band and with that note, I'm gonna really put on my A&R hat and find the new artists that are really exciting right now.

SteveAokiGlobalDanModSun

(L-R) Global Dan, Steve Aoki, Mod Sun. Photo: Philippe Rivain

On first listen, its punk aesthetic really stood out, which makes sense considering Dim Mak’s beginnings. Was it cool to reconnect with that nostalgic energy?

I remember when I heard Bloc Party’s "She's Hearing Voices" in 2003, and I was like, this is f—ing incredible! And they said you're the only label we want to work with because we don't want to sign to a major label. So then I put out the Banquet EP in 2004. Then I heard the Kills’ demo and I released the Black Rooster EP. I just remember those times when it was just so exciting to hear something that you knew was going to blow the f— up.

And now I feel this way about the artists on this album. There’s Latin, hip-hop, EDM, and then we have people like Kane Brown who’s a rising massive country singer. I wanted to maintain that genreless feel, but obviously, a big part of the LP’s core is rock.

Who are some of the artists that gave you those big feels you just mentioned?

Taking Back Sunday is also a pretty exciting collaboration, because it was the first of its kind. They'd never worked with a DJ, so for me, I knew I had to do this. When I was in the studio with them, they told me "We haven’t even worked with another artist in 20 years." So, that's a big deal for both sides! There's a lot of firsts here.

I've run my label Dim Mak since 1996, and I love discovering and finding bands, and growing artists. As a producer, I also exist in a different layer of A&R that really supports artists. That’s why it’s really cool to work with No Love For The Middle Child, Grandson, Mod Sun, Global Dan and Goody Grace. These artists have their own followers and are popular in their own right, but they are also going to be the next huge names.

HiROQuest is deeply intertwined with the MetaZoo card game universe, for which you are a co-founder. Explain how this works because it sounds wild!

HiROQUEST has two parts: There's the music side, which we talked about, and there's the non-music side, and I wanted to connect these worlds together. It’s amazing to be part of different cultures where you experience a frenzy of energy and this collective chaos of love. The people that are part of the MetaZoo community, they are obsessed in the same way that crowds are obsessed at festivals. TCGs and music have never been connected in such a way before, so that’s the idea behind HiROQUEST

We created 70 characters, I think 22 of which are new and the other 48 are existing MetaZoo characters that we introduced to these five different factions. And it's about telling the story of the future cryptid world of HiROQUEST and building it out with this community that is just absolutely f—ing crazy about this stuff. And to give you an idea, we dropped a HiROQUEST CD to introduce the 70 cards in the set. Now, dropping a CD is something I haven’t done in a while! In the five hours we let it sit online, the CD sold 30,000 copies.

Steve Aoki. Photo: Xavier Luggage

Given the success you’ve seen already, do you think more TCG crossovers could emerge in dance music the same way NFTs exploded over the last few years?

This has never been done before. It’s a unique situation in that I’m half owner of MetaZoo, and in reality there aren’t a lot of TCGs out there — there’s MetaZoo, Pokemon, Magic the Gathering and Yu Gi Oh. But as with anything, if it works and people see that it works, a trend could take off.

There is some crossover happening already, like Magic The Gathering, for example, they introduced a Post Malone card and he’s been vocal about his love for the game, but he didn’t put out an entire album to go along with a set of cards. HiROQUEST is the first time something of this scale has ever happened, and I’m super excited about that. 

Are you working personally with the illustrators who make the cards that come with the album?

Yeah! We work alongside the illustrators to come up with the different characters. We've introduced most of the new characters through my single art.

Like with "Kult," for example. I told the illustrator, "Okay, I want this dude floating — you know, like a cult leader, with a hood. On his face, I want him to have these massive anime eyes. I want his mouth to be really tight — I go real into detail, not necessarily drawing it out, but sometimes I actually do just that. I'm absolutely very detail oriented on the art side.

You must have a very focused brain! Was meditating what led you to start The Aoki Foundation, which supports organizations in the brain science and research areas, or did the foundation lead you to mindfulness?

I was just in Ibiza. I sat on a cliffside over the ocean and let the sun hit my face for 10 minutes. Earlier today I had an ice bath. Meditation is so important and there’s always time for these things.

Honestly, I’m not sure which came first, but I’ve always been obsessed with sci-fi and the idea that within these worlds — even though certain aspects are depicted as fantasy — that with the right minds and research, someday some of those things could eventually become true. And I’m curious about the concepts of anti-aging; I want to live forever, I want to do all of these crazy things. I have the means to help make some of that happen, so why not put it into a foundation that can directly support emerging treatments and technology?

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Find Out Who's Nominated For Best Rap Album | 2020 GRAMMY Awards

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Find Out Who's Nominated For Best Rap Album | 2020 GRAMMY Awards

Dreamville, Meek Mill, 21 Savage, Tyler, The Creator, and YBN Cordae all earn nominations in the category

GRAMMYs/Nov 20, 2019 - 06:28 pm

The 2020 GRAMMYs are just around the corner, and now the nominations are in for the coveted honor of Best Rap Album. While we'll have to wait until the 62nd GRAMMY Awards air on CBS on Jan. 26 to find out who will win, let's take a look at which albums have been nominated for Best Rap Album.

Revenge of the Dreamers III – Dreamville                                                                        

 
This star-studded compilation album from 11-time GRAMMY nominee J. Cole and his Dreamville Records imprint features appearances from some of the leading and fastest-rising artists in hip-hop today, including label artists EARTHGANG, J.I.D, and Ari Lennox, plus rappers T.I, DaBaby, and Young Nudy, among many others. Recorded in Atlanta across a 10-day recording session, Revenge of the Dreamers III is an ambitious project that saw more than 300 artists and producers contribute to the album, resulting in 142 recorded tracks. Of those recordings, 18 songs made the final album, which ultimately featured contributions from 34 artists and 27 producers.

Dreamers III, the third installment in the label’s Revenge of the Dreamers compilation series, debuted at No. 1 on the Billboard 200 chart and achieved gold status this past July. In addition to a Best Rap Album nod, Dreamers III is also nominated for Best Rap Performance next year for album track “Down Bad,” featuring J.I.D, Bas, J. Cole, EARTHGANG, and Young Nudy.

Championships – Meek Mill

In many ways, Championships represents a literal and metaphorical homecoming for Meek Mill. Released in November 2018, Championships is the Philadelphia rapper’s first artist album following a two-year prison sentence he served after violating his parole in 2017. Championships, naturally, sees Meek tackling social justice issues stemming from his prison experience, including criminal justice reform. The album debuted at No. 1 on the Billboard 200, his second chart-topper following 2015’s Dreams Worth More Than Money, and reached platinum status in June 2019. Meek Mill's 2020 Best Rap Album nod marks his first-ever GRAMMY nomination.

i am > i was – 21 Savage

Breakout rapper and four-time GRAMMY nominee 21 Savage dropped i am > i was, his second solo artist album, at the end of 2018. The guest-heavy album, which features contributions from Post Malone, Childish Gambino, J. Cole, and many others, has since charted around the world, topped the Billboard 200 – a first for the artist – in the beginning of 2019, and achieved gold status in the U.S. As well, nine songs out of the album’s 15 original tracks landed on the Hot 100 chart, including multi-platinum lead single “A Lot,” which is also nominated for Best Rap Song next year. 21 Savage’s 2020 Best Rap Album nomination, which follows Record of the Year and Best Rap/Sung Performance nods for his 2017 Post Malone collaboration, "Rockstar,” marks his first solo recognition in the top rap category.

IGOR – Tyler, The Creator

The eccentric Tyler, The Creator kicked off a massive 2019 with his mid-year album, IGOR. Released this past May, IGOR, Tyler’s fifth solo artist album, is his most commercially successful project to date. The album debuted at No. 1 on the Billboard 200, marking his first time topping the coveted chart, while its lead single, "Earfquake,” peaked at No. 13, his highest entry on the Hot 100. Produced in full by Tyler and featuring guest spots from fellow rap and R&B stars Kanye West, Lil Uzi Vert, Solange, and Playboi Carti, among many others, IGOR follows the rapper’s 2017 album, Flower Boy, which received the Best Rap Album nod that same year.

The Lost Boy – YBN Cordae

Emerging rapper YBN Cordae, a member of the breakout YBN rap collective, released his debut album, The Lost Boy, to widespread critical acclaim this past July. The 15-track release is stacked with major collaborations with hip-hop heavyweights, including Anderson .Paak, Pusha T, Meek Mill, and others, plus production work from J. Cole and vocals from Quincy Jones. After peaking at No. 13 on the Billboard 200, The Lost Boy now notches two 2020 GRAMMY nominations: Best Rap Album and Best Rap Song for album track “Bad Idea,” featuring Chance the Rapper.

Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz & More Join Small Business Live Benefit Livestream

Brittany Howard

Photo: C Brandon/Redferns/Getty Images

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Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz & More Join Small Business Live Benefit Livestream

Proceeds from the event will be go toward loans to small businesses founded by people of color, with additional support to women-owned and immigrant-owned businesses, via Accion Opportunity Fund

GRAMMYs/Jun 16, 2020 - 04:13 am

This Saturday, June 20, artists including Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz and more will come together for Small Business Live, a livestream fundraiser event for small businesses facing challenges from the COVID-19 pandemic. 

Proceeds from the livestream will go to Accion Opportunity Fund to support small businesses founded by people of color, with additional support to women-owned and immigrant-owned businesses.

“Entrepreneurs of color are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” Accion Opportunity Fund CEO Luz Urrutia said. “We have to decide what we want our Main Streets to look like when this is over, and we must act decisively to keep small businesses alive and ready to rebuild. This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession, and centuries of racism, xenophobia and oppression.”

Tune in for Small Business Live Saturday, June 20 from 4:00 p.m. to 10:00 p.m. EDT on smallbiz.live. The site also provides a full schedule of programs and links to watch the livestream on all major digital platforms. To learn more about Accion Opportunity Fund, visit the organization's website.

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