BTS are back with another stunning music video off their newly released, chart-topping album Map Of The Soul: 7. Today (March 4), the global pop superstars released the official music video for "Black Swan," the first single off the album.
Simple yet striking, the "Black Swan" video shows the South Korean septet deliver a gorgeous dance performance inside an equally beautiful theater. Directed by YongSeok Choi and co-directed by Guzza, both from the Lumpens creative collective, the visual depicts the members of BTS transforming from swans into the song's eponymous black swans onstage.
The "Black Swan" video follows the group's recent cinematic visual for Map Of The Soul: 7 single "ON," which last week (Feb. 28) broke YouTube's record for most views for a video premiere. Last month (Feb. 21), BTS released the Kinetic Manifesto Film: Come Prima, the first visual for "ON" that unfolds like a short film.
Released last month, Map Of The Soul: 7, BTS' fourth studio album, is breaking records around the world. Already the best-selling album of the year worldwide, the album topped the Billboard 200 chart, their fourth No. 1 album in the U.S., while lead single "ON" currently sits at No. 4 on the Billboard Hot 100 chart, marking their highest record on that chart to date.
In an interview with the Recording Academy last month, BTS explained their creative approach to Map Of The Soul: 7, which sees the group exploring everything from pop ballads to hip-hop jams.
"I think it's less and less meaningful to divide music into genres now," BTS member Suga said.
"The genre is BTS. That's the genre we want to make and the music that we want. New genre," the group's Jungkook, V and J-Hope added.
Map Of The Soul: 7 follows a dazzling performance from BTS at the 62nd GRAMMY Awards last month. They joined Lil Nas X in a star-studded performance of "Old Town Road" that also featured Billy Ray Cyrus, Diplo and Mason Ramsey.
Map Of The Soul: 7 marks BTS' first full-length project since their 2018 album, Love Yourself: Tear, which topped the Billboard 200 chart and solidified the group as the first Korean act to accomplish that record-setting feat. It's also the second installment in BTS' ongoing Map Of The Soul series, which launched with the chart-topping Map of the Soul: Persona EP last April.