What's in a name? A lot, especially when it's when you hear something like "Speed Dating For Songwriters." Rights management company BMI is taking its longstanding initiative in a fresh direction, including a trademark filing and a new partnership with YouTube.
Speed Dating For Songwriters launched in New York City in 2013 as a means to encourage collaboration and networking between BMI songwriters, producers and artists. The initiative has since expanded to Los Angeles and Nashville, even yielding a few commercial success stories.
So what happens at a Speed Dating For Songwriters event? According to BMI, 12-15 participants gather and share their music with each other, form new collaborations, and provide instant feedback, all in a short amount of time. Afterward, smaller groups are formed to co-write together, and the writers come back several weeks later to perform their new material.
With YouTube's new integration, Speed Dating For Songwriters will now incorporate video tutorials and high-quality filming of performances.
"I am extremely proud of what Speed Dating for Songwriters has done for our affiliates," said BMI's Samantha Cox. "With this initiative, we have established a strong sense of community among our writers, fostering a thriving and supportive network of creatives. BMI is cultivating the next great generation of music creators and by providing our writers with this unique resource, Speed Dating is a testament to that commitment."
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