meta-scriptBillie Eilish, Taylor Swift, DJ Khaled & More Team Up With Global Citizen & HeadCount To Encourage Fans To Vote | GRAMMY.com
Billie Eilish, Taylor Swift, DJ Khaled & More Team Up With Global Citizen & HeadCount To Encourage Fans To Vote

Billie Eilish

Photo: Kevin Mazur/Getty Images for Live Nation

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Billie Eilish, Taylor Swift, DJ Khaled & More Team Up With Global Citizen & HeadCount To Encourage Fans To Vote

Several big-name pop stars are teaming up with two entities trying to get thousands registered to vote

GRAMMYs/Sep 9, 2020 - 12:13 am

Global Citizen, a movement seeking to end extreme poverty by 2030, and HeadCount, a voter registration non-profit, are teaming up to get Americans registered to vote for the upcoming presidential election on Nov. 3. To do so, they are tapping in some major names in hopes they can help thousands of voters register. 

Billie Eilish, Taylor Swift, Nicky Jam, DJ Khaled are some of the big names joining the non-partisan Just Vote campaign targeting young voters, according to Rolling Stone. The campaign is offering eligible voters who check their status or who register experiences, memorabilia and performances donated by participating artists. 

City Girls, Julianne Hough, FINNEAS, Quavo and Usher are among other artists supporting the voter registration drive. Rolling Stone reports that people who check their registration status may be up for “a virtual dance lesson with Usher and his choreographer, a never-before-seen performance from Nicky Jam, a happy hour meet and greet with Quavo, or a virtual get together with DJ Khaled." A Taylor Swift signed guitar, and merch from FINNEAS as well as Eilish, who began partnering with HeadCount in June 2019, are also up to giveaway.

Global Citizen and HeadCount hope to register 50,000 voters before the November election, a statement said. 

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales
Taylor Swift performs during the Eras Tour in Sao Paulo, Brazil, on Nov. 24, 2023.

Photo: Buda Mendes/TAS23/Getty Images for TAS Rights Management

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.

GRAMMYs/Mar 14, 2024 - 05:13 pm

Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.

With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats. 

There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment. 

Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th. 

As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.

Becoming The Highest Grossing Tour Ever

In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold. 

This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.  

Shattering Attendance Records

From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).

Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.

Spiking Craft Sales

Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.

Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.

Spawning The Highest Grossing Concert Film Of All Time

When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.

The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.

Igniting Social Media

If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).

Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.

Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert

Boosting The Economy

Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise. 

The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour. 

Breaking Niche Records

Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.

Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.

Elevating Swift's Discography

After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams. 

The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.

Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week. 

Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8. 

With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

2024 Oscars: Billie Eilish and FINNEAS Win Best Original Song For "What Was I Made For?" From The Motion Picture 'Barbie'
Finneas O'Connell and Billie Eilish show off their Oscar awards for Best Original Song for 'What Was I Made For?' from 'Barbie'' at the 96th Annual Academy Awards in Hollywood.

Photo: Arturo Holmes/Getty Images

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2024 Oscars: Billie Eilish and FINNEAS Win Best Original Song For "What Was I Made For?" From The Motion Picture 'Barbie'

The duo's win for "What Was I Made For?" [From The Motion Picture 'Barbie'] marks the second Oscar win for Billie Eilish and FINNEAS, making Eilish the youngest two-time Oscar winner ever.

GRAMMYs/Mar 11, 2024 - 02:23 am

Sibling duo Billie Eilish and FINNEAS are taking home more awards "What Was I Made For" [From The Motion Picture *Barbie*], this time at the 2024 Oscars, winning the prestigious Best Original Song award for their heartfelt ballad.

Once again, they've proven their unparalleled talent crosses effortlessly between the realms of music and film. Billie Eilish and Finneas won their first Oscar in 2022 for Best Original Song with "No Time to Die," the theme for the James Bond film of the same name.

Fittingly, the award was presented by two GRAMMY-winning musical performers, Ariana Grande and Cynthia Erivo, who star as Glinda and Elphaba in the Wizard of Oz big screen adaptation of the musical Wicked, premiering on the silver screen later this year. 

2024 Oscars: Watch Performances & Highlights

Eilish, who admitted to having a nightmare the night before receiving the award, burst into laughs before thanking the Academy and Barbie director Greta Gerwig, "Thank you to Greta, where did you go? I love you. Thank you for this. I'm so grateful for this song and this movie and the way that it made me feel."

The pair contended for the award against a diverse group of nominees: Diane Warren with "The Fire Inside" from "Flamin' Hot," Mark Ronson and Andrew Wyatt for "I'm Just Ken" also from Barbie, Jon Batiste and Dan Wilson with "It Never Went Away" from American Symphony, and Scott George for "Wahzhazhe (A Song for My People)" from Killers of the Flower Moon.

Ahead of the win, Eilish and O'Connell gave a stirring paired back performance that highlighted their power as a pair.

Read more: 2024 Oscars: Billie Eilish And FINNEAS Perform A Heartrending Version Of "What Was I Made For?" From The 'Barbie' Soundtrack

"What Was I Made For?" captivated audiences and critics alike with its poignant lyrics and emotive composition, underscoring the siblings' ability to tap into universal feelings of identity and purpose.

This Oscar win is a significant milestone for both artists, reinforcing their status as multifaceted talents capable of storytelling that resonates across different mediums. At the 2024 GRAMMYs, they had already made waves with the same song, winning Song Of The Year and Best Song Written For Visual Media.

Eilish and Finneas's journey from the music studios to the glitz of the Oscar stage is a testament to their hard work, creativity, and the deep connection they share as siblings. Their ability to collaborate and push the boundaries of music, now recognized by both the Recording Academy and the Academy of Motion Picture Arts and Sciences, sets a high bar for artists striving to make their mark across multiple industries.

Eilish and FINNEAS are not just a powerful duo in music but also formidable talents in film music composition. Their Oscar victory tonight is not just a win for them but a win for the incredible synergy between music and storytelling in cinema.

2024 Oscars: Watch Ryan Gosling And Mark Ronson Perform A Soaring, Hilarious Version Of "I'm Just Ken" From The 'Barbie' Soundtrack


2024 Oscars: Watch Billie Eilish And FINNEAS Perform A Heartrending Version Of "What Was I Made For?" From The Motion Picture 'Barbie'
Billie Eilish and FINNEAS performing at the 2024 Oscars

Photo: Kevin Winter/Getty Images

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2024 Oscars: Watch Billie Eilish And FINNEAS Perform A Heartrending Version Of "What Was I Made For?" From The Motion Picture 'Barbie'

"What Was I Made For?" won the Oscar for Best Original Song at the 2024 Oscars,. At the 2024 GRAMMYs, Eilish won Song Of The Year and Best Song Written For Visual Media for the same 'Barbie' song.

GRAMMYs/Mar 11, 2024 - 12:11 am

At the 2024 Oscars, Billie Eilish and FINNEAS performed a devastating version of "What Was I Made For?" [From The Motion Picture *Barbie*], which won the Oscar for Original Song at the 2024 Academy Awards. Watch the performance above.

At the 2024 GRAMMYs earlier this year, Eilish and FINNEAS won Song Of The Year and Best Song Written For Visual Media for the Barbie song.

During their performance, Eilish and FINNEAS delivered the acclaimed song with intimacy and drama, assisted by sumptuous strings. Where one might expect aggressive amounts of pink — as per the Barbie aesthetic — only muted, tasteful lights cast that hue on the brother-and-sister collaborators, clad in monochromatic garb.

Likewise, the GRAMMY-winning pair simply delivered the song straight, without any fireworks. Clearly, they felt this endlessly affecting tune — which had already gathered two GRAMMYs — worked a la carte, during the biggest night in Hollywood.

The brief yet affecting performance marked yet another time that the GRAMMYs and the Oscars have crossed over — as music and movies have always been entwined and inseparable.

2024 Oscars: Watch Performances & Highlights

Eilish has won nine GRAMMYs and been nominated for 25. As for FINNEAS, he's won 10 GRAMMYs and been nominated for 17.

When Eilish won Song Of The Year at the 2024 GRAMMYs for "What Was I Made For?," she beat out Lana Del Rey, Taylor Swift, Jon Batiste, Dua Lipa, Miley Cyrus, SZA, and Olivia Rodrigo.

"Damn, dude! I'm shocked out of my balls!" Eilish said during her GRAMMYs acceptance speech. "Everybody in this category, that was a crazy list of incredible people."

Keep checking this space for more updates on the 2024 Oscars — including GRAMMY winners and nominees who are featured during the big night!

2024 GRAMMYs: Billie Eilish Wins GRAMMY For Song Of The Year For "What Was I Made For?" From The Barbie Soundtrack

2024 Oscars Red Carpet: Music Icons & Artists Shine Including Billie Eilish, Mark Ronson, Danielle Brooks & More
Billie Eilish attends the 2024 Oscars on March 10, 2024 in Hollywood, California.

Photo: JC Olivera/Getty Images

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2024 Oscars Red Carpet: Music Icons & Artists Shine Including Billie Eilish, Mark Ronson, Danielle Brooks & More

Visit the intersection of music and movies with a spotlight on the musical talents dazzling the red carpet at the Oscars. Billie Eilish, Danielle Brooks, and more show the creativity and style these multi-talented stars bring to Hollywood's biggest night.

GRAMMYs/Mar 10, 2024 - 08:49 pm

Tonight, the red carpet becomes a runway that blends the art of fashion with the magic of cinema and sound. 

The intersection of music and film has never been more luminous than at this year's Oscars, where numerous GRAMMY-winning artists including Billie Eilish, Jon Batiste, and Bradley Cooper are not just attending but are nominated for their contributions to the silver screen. 

From enchanting melodies that tugged at our heartstrings to groundbreaking scores that redefined movie moments, these artists have already left an indelible mark on the music industry. Tonight, they grace the Oscars red carpet, showcasing not only their unparalleled talent but also their unique fashion sensibilities. 

Take a closer look at these multifaceted talents and their journey from the GRAMMYs to the 2024 Oscars.

2024 Oscars: Watch Performances & Highlights

Billie Eilish

Nominated for: Best Original Song, "What Was I Made For?" from Barbie

Billie Eilish, the alt-pop sensation with nine GRAMMY wins, brings her unique style to the Oscars wearing a tweed schoolgirl look from Chanel. At this year's Academy Awards, Eilish is nominated for the hauntingly beautiful "What Was I Made For?" [From The Motion Picture *Barbie*], the same track that won two GRAMMYs, for Song Of The Year and Best Song Written For Visual Media, at the 2024 GRAMMYs.

Billie Eilish

*Photo: JC Olivera/Getty Images*

Finneas O'Connell

Nominated for: Best Original Song, "What Was I Made For?" with Billie Eilish

Finneas O'Connell, the mind behind many of sister Billie Eilish’s hits and a 10-time GRAMMY winner in his own right, appears tonight in an ensemble that's as sleek as his production style. Nominated for the poignant "What Was I Made For?," he exudes confidence and creativity, showcasing the depth of his artistic vision.

FINNEAS on the 2024 Oscars red carpet

*Photo: JC Olivera/Getty Images*

Jon Batiste

Nominated for: Best Original Song, "It Never Went Away" from American Symphony

Jon Batiste, a vision of grace on the red carpet in a monochromatic burgundy suit, brings the same passion to his music that won him five GRAMMYs and 19 nominations, including his Album Of The Year win for 2021's We Are

Tonight, he's recognized for his soul-stirring "It Never Went Away", a testament to his versatility and depth as an artist. He won his first Oscar in 2021 for Best Original Score with Atticus Ross and Trent Reznor for their work together on Pixar's Soul.

Jon Batiste

*Photo:* Kevin Mazur/Getty Images

Mark Ronson

**Nominated for: Best Original Song, "I'm Just Ken" [From The Motion Picture Barbie]

Mark Ronson, the GRAMMY-winning producer known for hits like "Uptown Funk" and his work on Amy Winehouse's seminal Back to Black, brings well-suited sophistication to the red carpet. As an eight time GRAMMY winner, Ronson won his first Oscar award for Best Original Song in 2021 for "Shallow" for A Star is Born starring Lady Gaga and Bradley Cooper.

Mark Ronson on the 2024 Oscars red carpet

***Photo: Kevin Mazur/Getty Images***

Ludwig Göransson

Nominated for: Best Original Score, Oppenheimer

Ludwig Göransson, took home the Oscar for Best Original Score with a win for Oppenheimer. Known for his innovative soundscapes, Göransson's attire tonight — a satin-lapel tuxedo with wide pants and Cartier jewels — is a harmonious blend of classic and contemporary, much like his music.

Ludwig Gorranson

*Photo: John Shearer/WireImage/Getty Images*

Bradley Cooper

Nominated for: Best Actor, Best Original Screenplay, Maestro


Bradley Cooper, presents a masterclass in red carpet fashion in a double-breasted tie-less tux with turquoise buttons and boot cut suit pants. A two-time GRAMMY winner for A Star Is Born in 2019, Cooper's transformation into Leonard Bernstein in Maestro is both a critical and stylistic triumph. Tonight, his attire is as meticulously curated as his performance, with a nod to the classical elegance befitting one of the most legendary conductors of all-time.

Bradley Cooper

***Photo: Kevin Mazur/Getty Images***

Danielle Brooks

Nominated for: Best Supporting Actress, The Color Purple

Danielle Brooks dazzles in a black corseted gown with silver embellishments, a diamond necklace, and silver toned jewelry that speaks to her vibrant and powerful portrayal of Sofia in The Color Purple. A GRAMMY winner in 2017 for Best Musical Theater Album for her work in the Broadway revival, Brooks now shines on Oscars Sunday in an ensemble that is a tribute to Sofia's strength, resilience, and grace.

Danielle Brooks

*Photo: Mike Coppola/Getty Images*

Diane Warren

Nominated for: Best Original Song, "The Fire Inside" from Flamin' Hot

Diane Warren, whose pen has graced many an iconic ballad, steps onto the red carpet in a "Flamin' Hot" look that echoes her lyrical genius. Nominated once again for her songwriting prowess, Warren's attire tonight is a nod to the fiery Becky G track she's nominated for tonight. 

Warren has received 15 GRAMMY nominations through her career and a win for "Because You Loved Me" (Celine Dion, from Up, Close and Personal) which took home Best Song Written Specifically for a Motion Picture or for Television in 1997. 

Diane Warren

*Photo:* Rodin Eckenroth/Getty Images

Ariana Grande

Ariana Grande stepped onto the red carpet just days after the release of her album Eternal Sunshine in a custom Glinda-pink Giambattista Valli gown. Grande presented awards for Best Original Song and Best Original Score with Wicked co-star, Cynthia Erivo at the 2024 Oscars.

Ariana Grande

*Photo: Rodin Eckenroth/Getty Images

Cynthia Erivo

Cynthia Erivo graced the red carpet in an emerald green Louis Vuitton look with voluminous leather ruffles. Erivo presented awards for Best Original Song and Best Original Score with Wicked co-star, Ariana Grande at the 2024 Oscars. 

Cynthia Erivo

*Photo: Rodin Eckenroth/Getty Images*

Hailey Steinfeld

Nominated: Best Animated Feature, Spider-Man: Across the Spider-Verse

Hailey Steinfeld showed up to the 2024 Oscars ready to put on a show. The actress and singer wore a couture Elie Saab gown from the Spring/Summer 2024 collection in light blue with butterfly cape sleeves and a pleated skirt, accentuated by metallic appliqués adorning the bodice and wrists of the sleeves.

Hailey Steinfeld

*Photo: Jeff Kravitz/FilmMagic/GettyImages *

Tia Carrere

Tia Carrere attends the 2024 Oscars red carpet. Carrere is a two-time GRAMMY winner for Best Hawaiian Music Album.

Tia Carrere

***Photo: Rodin Eckenroth/Getty Images***

Slash

Slash, the lead guitarist for Guns N' Roses assisted Ryan Gosling and Mark Ronson with a performance of 'I'm Just Ken' at the 2024 Oscars. 

Slash