Global Citizen, a movement seeking to end extreme poverty by 2030, and HeadCount, a voter registration non-profit, are teaming up to get Americans registered to vote for the upcoming presidential election on Nov. 3. To do so, they are tapping in some major names in hopes they can help thousands of voters register. 

Billie Eilish, Taylor Swift, Nicky Jam, DJ Khaled are some of the big names joining the non-partisan Just Vote campaign targeting young voters, according to Rolling Stone. The campaign is offering eligible voters who check their status or who register experiences, memorabilia and performances donated by participating artists. 

City Girls, Julianne Hough, FINNEAS, Quavo and Usher are among other artists supporting the voter registration drive. Rolling Stone reports that people who check their registration status may be up for “a virtual dance lesson with Usher and his choreographer, a never-before-seen performance from Nicky Jam, a happy hour meet and greet with Quavo, or a virtual get together with DJ Khaled." A Taylor Swift signed guitar, and merch from FINNEAS as well as Eilish, who began partnering with HeadCount in June 2019, are also up to giveaway.

Global Citizen and HeadCount hope to register 50,000 voters before the November election, a statement said. 

How Music Is Helping The NBA's Top Lyricists Rebound In Orlando "Bubble," At-Home Quarantines & Beyond

The pandemic wreaked global havoc on many levels. Beyond the human toll, the disruptions brought on by the spread of COVID-19 caused deep and lasting damage to nearly every business sector, including live entertainment. Virtually overnight, workers lost their livelihoods, businesses closed their doors or drastically curtailed operations, and supply chains were hobbled. 

Within days of lockdown, multiple outlets published sobering articles detailing the tours, concerts and festivals that had been affected by the outbreak; Insider.com article identified at least 170 postponements or cancellations. In a flash, every artist across the globe witnessed the live performance side of their careers vaporize. Crews were sent home, and all of the businesses that served the sector — logistics, audio gear, food service and more — found a barren landscape.

During the pandemic, major promoter Live Nation saw a drastic drop in the number of concerts and festivals under its banner: from over 40,000 events in 2019 to just over 8,000 in 2020. But by the end of 2022, Pollstar.com reported that the year’s top 100 tours sold approximately 59 million tickets — more than 2019's sales. 

Three years after the beginning of the pandemic, life is in many ways returning to normal. Yet the costs associated with putting on a concert have risen dramatically, due to both the pandemic's inflationary pressures and a surge in demand for the goods and services necessary to sustain tours. For those working in and around the live music business, the "new normal" means some things work as they did before COVID-19 while others have altered radically — either temporarily or for good. 

GRAMMY.com spoke with a cross section of industry professionals about some of the most profound changes, how they’re being addressed, and what it all might mean for the future. 

New Touring Paradigms

With the return of live music has come a corresponding, pent-up surge in demand, notes Christy Castillo Butcher, Senior VP, Programming & Booking at the 70,000 seat SoFi Stadium in Inglewood, California. "To satiate that demand, you have to have a bigger venue." 

In 2023 alone, SoFi Stadium is hosting several megashows: Billy Joel & Stevie Nicks, Grupo Firme, Romeo Santos, a five-night Taylor Swift residency, Metallica, Beyoncé, Ed Sheeran and P!nk are all on the venue’s calendar, with additional shows awaiting announcement. Madison Square Garden saw multiple sold-out performances by Janet Jackson, and will host a seven-night Phish residency. 

Since the pandemic, some artists have taken different approaches to touring. Tandem tours and residencies are just two of the phenomena that seem to be increasing in popularity with touring artists and their management teams.

Teaming up for a tandem tour isn’t a new idea; package tours have been part of the concert landscape from the days of Dick Clark’s Caravan of Stars in the mid 1960s. And in an era when post-pandemic-related shortages and logistical snags make touring even more challenging, the practice is finding renewed interest.

One of the highest-profile tandem tours of 2023 is the ZZ Top/Lynyrd Skynyrd Sharp Dressed Simple Man tour. Visiting more than 22 cities across the U.S, the tour brings together three-time GRAMMY nominees ZZ Top with the popular Southern rock band.

"You want to give the fans the value of seeing two bands together," says Ross Schilling, Lynyrd Skynyrd's Tour Manager. (Pollstar reported an average ticket price for the top 100 North American tours in the first half of 2022 at more than $108. Meanwhile, ticket prices for megastars such as Beyoncé and Swift have reached astronomical levels.)

Schilling acknowledges that there are pros and cons for the artists as well. "You're sharing the expenses and the revenues," he notes, adding that the production is often halved. "Video, pyro, smoke, whatever kind of elements you want to add" can be shared on a tandem tour.

Read more: 5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Another option experiencing a renaissance is the concert residency. "Residencies are not new, of course," says Phil Carson, a touring and management veteran who spent many years on the road with high-profile rock bands including Led Zeppelin, Bad Company, AC/DC and Yes. "They started with the likes of Frank Sinatra and Sammy Davis Jr. when there was really only one place to go: Las Vegas." 

Today there are many more options, but the motivations are often the same as before. "Sammy, Dean Martin… all those guys wanted to hang out together, and didn't want to go on the bloody road," Carson explains. As their audiences grew older, they too were interested in the idea of going to one place to see their favorite performers.

And Carson thinks that the multi-night approach may well be part of a trend for the future. "We’re starting to get two-and three-night runs in casinos across America," he says. Adele, Bruno Mars, Maroon 5, Luke Bryan, Katy Perry, Carrie Underwood and Carlos Santana are just a few of the artists eschewing the road in favor of a series of dates in one venue. 

The trend is extending to smaller venues as well. Singer/songwriter James McMutry and his band launched a residency at Austin' Continental Club in November 2021; that booking continues to the present day. And just last August, Robert Glasper announced a 48-show residency at the Blue Note Club in New York City; it’s his fourth extended run of dates at the famed jazz venue.

Festivals Return En Force

Following increased demand for live entertainment post-lockdown, major music festivals returned with a force in 2022 and continue to do so in 2023. Coachella and Lollapalooza were among the multi-day, multi-weekend events returning after COVID-forced cancellations, while mid-level events such as San Francisco's Outside Lands also saw over 220,000 attendees in 2022 — a major boon for a live music industry that had been in crisis only a year before.

Celebrating and featuring a multigenerational lineup of Latinx artists and performers, the Bésame Mucho Festival premiered in December 2022 at the 56,000 capacity Dodger Stadium. Tickets sold out within 70 minutes. The lineup for the 2023 event was announced in February; once again, the event sold out almost immediately.

Read more: Latin Music's Next Era: How New Festivals & Big Billings Have Helped Bring Reggaeton, New Corridos & More To The Masses

Ashley Capps has been wholly immersed in the festival scene; former head of AC Entertainment, for many years he oversaw the annual Bonnaroo Music and Arts Festival. These days he has scaled back his activities but still curates the adventurous Big Ears Festival which he founded in 2009 in Knoxville, Tennessee.

"The post-pandemic Big Ears has seen extraordinary growth," he says, noting a pre-COVID trajectory of growth, with an annual 20 percent increase in ticket sales. The 2022 Big Ears — the first after a two-year pause — experienced a 35 percent growth. "That led us to declare our first full-on sellout," he says, "five weeks before the festival happened." 

In 2023, Big Ears noted another surge in ticket sales, surpassing 50 percent over the previous year. The multiple-venue festival added additional larger venues to accommodate the increased demand. Concertgoers "are certainly hungry to get back into the live music experience," Capps says. "And the artists we’re working with at Big Ears are eager to be back out and in front of appreciative audiences."

That pent-up demand on both sides of the equation can result in a crowded field, with many events — even beyond music — competing both for attention, staffing and gear.

The Cost Of Making Music

Global logistical bottlenecks that plagued every industry continue to take a toll on the live music industry. Worldwide economic inflation — which hit 8.8 percent in 2022, nearly doubling year-over-year, a partial result of the pandemic — has increased costs and cut profits, laying the groundwork for a "rocky road to recovery." Finding themselves without opportunities for work during the pandemic, untold numbers of skilled tour technicians left the business. 

"People got out of the industry across the board, from musicians to agents to managers to bartenders to production staff," says Morgan Margolis, CEO/President of Knitting Factory Entertainment. "'I’ve got to do something else.' I saw a lot of that." Some never returned, causing a personnel shortage once live touring resumed.

All that affected live music venues, too. "We were shuffling around tour managers, production managers, box office personnel," says Margolis. He characterizes his company — active nationwide in venue operations, festivals, artist management, touring and more — as an "all hands on deck" operation. "I actually slung some drinks in Walla Walla at an Aaron Lewis concert," he says. 

Increased costs mean it’s essential to run the leanest operation possible while maintaining quality. Margolis recalls the landscape when live music started coming back in 2022. "Vans and buses: everything was running out, even rental cars," he remembers. "And everything — generators, lighting rigs, staging rigs – was now 20-30 percent more expensive, because everybody was spread so thin."  

But like many in the business, Margolis simply made the best of things. "Personally, I was excited to be on the ground again," he says. "I wanted to be around people." 

After a nearly overwhelming surge of music artists getting back into live performance, he says that he is seeing a "more methodical" mindset taking hold. That compares to how he characterizes 2022: "Throw it all against the wall: we’re going everywhere!"

Read more: Beyond Coachella: 10 Smaller Festivals Beloved For Their Homegrown Vibes & Huge Lineups

Another new wrinkle: proposed rule changes by the United States Citizenship and Immigration Services (USCIS) would increase the costs to international musicians of obtaining a U.S. visa by as much as 260 percent. "The more these policies are made, the harder it is for us to share our music,” says Sampa the Great. The Zambian singer/songwriter and rapper notes that the proposed changes will hit independent artists especially hard: "Touring is the only way our music gets heard globally."

Such across-the-board cost increases can mean that some international artists have to have tough conversations. If not through touring, Sampa the Great wonders, "How else do we connect with the people who support our music? And how else do we independent artists sustain our careers making music?"

Schilling admits that during the worst of the shutdown, he thought about retiring — and so did one of his biggest clients. Skynyrd began a farewell tour in 2018, which was ultimately cut short by the pandemic, prompting serious soul searching. "When everyone’s livelihood was ripped out from under them, they decided 'We want to go out on our own terms.'" This year’s tandem tour with ZZ Top puts things right, Schilling adds. 

That kind of thinking is widespread among the professionals who remain in the game post-COVID. From many working as venue owners to tour managers to crew to artists, the chance to get back on the road outweighs the challenges that they will inevitably encounter. There are many career paths easier than working in the live music industry, but few can compare with its rewards.

Changes Backstage And Post-Show

Before the pandemic, many touring artists arranged meet-and-greet sessions before or after their shows. They provided an opportunity for interaction between fans and artists, and represented an additional revenue stream for the artists. During the pandemic era, those sessions disappeared, even for the new shows that could still take place. Today, even while enforced social distancing has largely disappeared, the state of meet-and-greets is not what it was. 

"My last three artists aren’t doing meet-and-greets, because there's still that concern of COVID," says David Norman, a longtime promoter, tour director, manager and accountant currently on tour with Evanescence; his past clients have included Prince, John Fogerty, Earth Wind & Fire, Green Day, Alicia Keys, Tyler, the Creator and many others. 

Norman points out that his artists take a financial hit by eliminating the meet-and-greets. "But it’s better to be safe than sorry," he says, noting that a musician who tests positive for COVID can "shut down [performances] for weeks. Then you have to reroute [the tour], and refund money to people who aren’t able to come to rescheduled shows."

Others take a different approach. "Lynyrd Skynyrd will do meet-and-greets," says Schilling, adding that his team "wants to get back to as normal as we possibly can, as fast as we possibly can." André Cholmondeley is a musician, longtime tour manager and tech support professional who worked as guitar tech for Yes guitarist Steve Howe. 

Before 2020, "if you bought the meet-and-greet package, you could shake their hands," he says. "There were lots of hugs and pictures." Now the experience involves more waving and fist-bumping. Foreigner, meanwhile, has recently swapped meet-and-greets for Q&A sessions. “Everybody has a great time, and the band is not bored with it because it's different every night," says Phil Carson, the band's Tour Manager. 

Life away from the audience has changed, too. 

"One major change across the board is the huge difference in catering," says Cholmondeley, who has recently toured with Pat Metheny and Ani DiFranco. Before COVID, touring artists and their crews would typically find a buffet backstage. "We order a lot more food now," Cholmondeley explains. "You get a couple of menus texted to you each day."

Carson notes that the band has found an alternative solution that works for them. "Our singer Kelly Hansen is a chef who won an episode of Food Network’s 'Chopped,'" he says with pride. "He's got a whole kitchen range on our tour bus. He makes breakfast, he makes tacos after the show." 

Carson readily admits that such an approach stands in sharp contrast to rock‘n’roll road dining in the ‘70s. "Back then," he says with a hearty laugh, "it was a few lines of coke and a bottle of Jack Daniel’s!"

Bridging The Gap

Beginning in March 2020, the cancellations and disruptions brought upon by the pandemic reverberated throughout the live music industry. But as the business sector enters the third quarter of 2023, the focus is once again on the future, and guarded optimism is the prevailing perspective. 

Festival season is officially underway, with Coachella wrapping up two weekends of massive-scale excitement, and a host of other events slated throughout the summer promising an active several months for touring musicians and crews. Taylor Swift's Eras tour is selling out fast, while Beyoncé's Renaissance tour has only just begun (to much fanfare, as expected). It seems as if touring as we once knew it is falling back into place. 

Even with her focus on recording — she counts two albums, an EP, two mixtapes and nearly 30 singles — Sampa the Great emphasizes the appeal of live music for both audience and entertainer. 

"Performing is the best way to connect with an audience," she says. "You're translating your music from audio to something visual, something physical. It bridges that gap from just hearing an artist or seeing them on social [media] to actually experiencing the artist." 

TXT, Blackpink, Aespa & More: Here Are All The K-Pop Tours And Events You Can Catch This Summer

Before Taylor Swift and Beyoncé became household names, their biggest champions were their mothers. Today, these global superstars honor their beginnings by being their own mother's biggest fans.

These musicians honor their moms through everything from social media posts to actually sharing the stage. In recent years, Lizzo has been vocal about the importance of her mom's support (and supportive of her mom and sister parking a food truck outside of stadium concerts); John Legend praises his mom for always encouraging him to sing in school and church. Swift wrote a song in tribute to her mother’s cancer journey, while Miranda Lambert and Sheryl Crow have shared important lessons learned from thier moms. Beyoncé tells the world, "I got this s— from Tina."

For Mothers Day, GRAMMY.com honors seven more musicians who celebrate their remarkable moms.

Jacob Collier

Jacob Collier truly grew up in a house of music. The singer/songwriter was raised to love multiple instruments by his mother Suzie Collier, herself an internationally sought-after violinist and conductor who teaches at the Royal College of Music.

Naturally, Collier's music career began in the family home and recording YouTube videos in a room decked with instruments. For more than 10 years, the Colliers  have shared themselves playing lively jazz standards and Christmas songs from this foundational space.

"Really, I was brought up with music as a second language," Collier reflected in an interview with The Irish Times. My mother was extremely encouraging of the sensitivities of my brain. It was this sense of curiosity but never pressure."

Several years and five GRAMMY Awards later, Collier delights his audiences with surprise duets with "Mamma Collier," where they speak this language (and rock fantastic matching jackets) of their own.

Christina Aguilera

Christina Aguilera was taken by her mother, Shelly Loraine Kearns, for singing auditions at the age of 7 and it eventually landed her placement in the iconic "Mickey Mouse Club." Yet childhood was far from perfect for Aguilera. Much of her music written in adulthood is a testament to Kearns' strength and their shared experience of domestic abuse at the hands of her father.

"I watched my mom have to be submissive, watch her Ps and Qs or she's gonna get beat up," Aguilera recalled to Paper Magazine. In considering what kind of woman she wanted to become, she adds, "You can either be, unfortunately, so damaged by it that you take a turn for the worse, or you can feel empowered by it and make choices to never go down that route."

Aguilera powerfully honors her mom's survivorship in several songs, such as "Oh, Mother" and this vulnerable performance of "I'm OK," which offers the chorus: "Bruises fade father, but the pain remains the same… Strength is my mother for all the love she gave / Every morning that I wake I look back to yesterday / And I'm OK."

Tupac Shakur

In Tupac's resonant single "Dear Mama," the rapper praises his mother Afeni Shakur as a "Black queen." He ends the track with, "You are appreciated." 

Afeni's story is as fascinating and complex as her son's. While pregnant with Shakur, Afeni faced a 350 year jail sentence on charges related to her affiliation with the Black Panther Party. She acted as her own attorney in court and served 11 months of the sentence, giving birth as a free woman. While she went on to battle addiction, she and Tupac reunited and she encouraged Shakur in using his creativity in the fight for justice.

This spring, the story continues through a five-part special with the same title on FX Network. 17 year old Shakur accounts in the trailer, "My mother taught me to analyze society and not be quiet."

Shakur's music and legacy center themes of freedom, inspired by his mother. This includes anthems like, "Keep Ya Head Up"  and "Changes."

"My mother taught me to analyze society and not be quiet," he late rapper says in the trailer for an FX docuseries about their relationship. "I think my mother knew that freedom wouldn’t come in her lifetime, just like I know that it won’t come in mine."

Billie Eilish

Billie Eilish has one of the most recognizable families in music, including her and FINNEAS' mother, Maggie Baird. Baird has appeared in multiple of her daughter's Vanity Fair interviews, documentary, and frequently travels on tour with her daughter. They share a mission in vegan activism and have received environmental awards for their efforts.

Most importantly, Eilish credits her mother for saving her life when she was feeling suicidal. Baird checked in regularly with her daughter giving her permission to take a break from the world stage at any point.

In a most recent birthday post, Eilish affectionately wrote of her mother, "You make the world go round. I told you yesterday that when I think about how much I love you, I want to sob and throw up."

WILLOW

In recent years, WILLOW played homage to her mother, Jada Pinkett Smith, for Mother's Day. After a loving video tribute, she planned a surprise performance of a favorite song from Pinkett Smith's former metal band, Wicked Wisdom, alongside its original members. In which, WILLOW mirrors Pinkett Smith’s confidence and vocal range.

Throughout her childhood, WILLOW watched her mother perform with wonder. She elaborates, "I was my mom's biggest fan. Every night, I wanted to ride on the security guard's shoulders and watch her perform. She was a rock star, and I was living for Wicked Wisdom," WILLOW said. "I felt like it was only right for me to pay homage to a time in her life because she showed me what womaning up really is about."

This legacy comes through in WILLOW's most recent explorations in the worlds of alt and pop-punk.

Beyond a shared love of music, WILLOW, Pinkett Smith, and Jada's mother deepen their bond with their show Red Table Talk on Facebook Watch. In which, they share multi-generational, candid conversations on provocative topics ranging from race relations to forgiveness.

Camila Cabello

Camila Cabello and her mother, Sinuhe Estrabao, traveled far to get where she is today as an international pop-star. The two had a month-long journey when migrating from Cuba to the US when Cabello was six years old. Cabello shares in Popsugar, "I think the most important thing I've learned from my mom has been: You're human if you have fear, but you can't ever let it determine how hard you go at a situation. If anything, it should make you go harder — go for it all the way."

Though introverted, Cabello channeled this courage into making the decision to audition for "The X Factor" as a teenager.

When Cabello received Billboard's Breakthrough Artist Award, she began her acceptance speech by acknowledging her No. 1: "The only reason I am standing here on this stage, in this auditorium, on this soil in this country is because of one woman - and that's my mom."

Dave Grohl

Dave Grohl has an immense passion for a mother's role in a musician's life, and even hosts and executive produced the documentary series, "From Cradle to Stage." The series features interviews with rock stars and their moms; his own mother, Virgina Hanlon Grohl, wrote a book in 2017 with the same title.

In a NBC interview, Grohl said, "The relationship between a mother and their child — the mother and the artist — is maybe the most important relationship of any musician's life... It's the foundation of their understanding of love, and love is every artist's greatest muse. You know, every lyric you write is rooted in that."

Mother's Day Playlist: Listen To 15 Songs About Moms

Sharing mental health issues with close family or specialized medical professionals can be challenging enough. Add in the pressures of fame and being in the public eye, and any struggles are exponentially more difficult to cope with.

In recent years, though, mental health has become a much more widely discussed topic in celebrity culture. Several artists have used their music and their platform to open up about their own struggles with depression, anxiety and the like, from Bruce Springsteen to Selena Gomez.

In honor of Mental Health Awareness Month this May, GRAMMY.com highlights the inspirational impact of music superstars who speak out about what they're going through, and how they manage their challenges. These 10 performers are making change through their courage and candor.

Ed Sheeran

Ed Sheeran takes fans behind the curtain of his personal life and struggles with mental health in Ed Sheeran: The Sum of It All. The four-episode docuseries, which is now streaming on Disney+, details the pain of losing his best friend Jamal Edwards and his wife Cherry Seaborn receiving a cancer diagnosis while she was pregnant with their daughter Jupiter.

"What I think is really great about the documentary is the themes that it explores, everyone goes through," Sheeran said at the New York City premiere on May 2, according to the Hollywood Reporter. "Everyone goes through grief. Everyone goes through ups and downs of their mental health."

Sheeran dives deeper into his struggles — and is more vulnerable than ever before — on his latest album Subtract, which arrived on May 5. "Running from the light/ Engulfed in darkness/ Sharing my eyes/ Wondering why I'm stuck on the borderline," he sings on album cut "Borderline," which touches on battling suicide thoughts.

Lewis Capaldi

Like Sheeran, Scottish singer Lewis Capaldi also gave fans an incredibly upfront look at his mental health challenges in a documentary, How I'm Feeling Now. The new Netflix release details his experience with anxiety and Tourette's syndrome, taking viewers to physical therapy with Capaldi and discussing how his medication both helps and hurts the quality of his life.

Capaldi's second album, Broken By Desire To Be Heavenly Sent (due May 19) will further explore his anxieties and vulnerability. While he has admitted it wasn't easy to be so raw in his music and on screen, Capaldi wants to make a difference in other people's lives. "If people notice things that are concurrent with what's going on in their life, then it's all been worth it," he told Variety.

Billie Eilish

While Billie Eilish's music has been raw and real from the start, her music has become increasingly more vulnerable throughout the years. Whether in her music or in interviews, the star has opened up about dealing with body dysmorphia, depression and thoughts of self-harm — hoping to inspire fans to speak up when they are hurting, and to know that it gets better.

"It doesn't make you weak to ask for help," she asserts in a 2019 video for Ad Council's Seize The Awkward campaign, which features stars discussing mental health.

"Kids use my songs as a hug," she told Rolling Stone earlier that year. "Songs about being depressed or suicidal or completely just against-yourself — some adults think that's bad, but I feel that seeing that someone else feels just as horrible as you do is a comfort. It's a good feeling."

Selena Gomez

As one of the most-followed stars on social media, Selena Gomez has often used her formidable presence to discuss her mental health and connect with others. In 2022, the singer launched a startup called Wondermind, which is focused on "mental fitness" and helping users maintain strong mental health.

Just a few months later, Gomez further chronicled her own mental health journey in an Apple TV+ documentary, Selena Gomez: My Mind and Me, which shows extremes she's suffered with her depression and bipolar disorder. She has said she was initially hesitant to share the film, but ultimately reflected on how many others could be helped if she did.

"Because I have the platform I have, it's kind of like I'm sacrificing myself a little bit for a greater purpose," she explained in a 2022 cover story with Rolling Stone. "I don't want that to sound dramatic, but I almost wasn't going to put this out. God's honest truth, a few weeks ago, I wasn't sure I could do it."

Shawn Mendes

In 2019, Shawn Mendes first publicly addressed his struggles with anxiety in the dynamic — and GRAMMY-nominated — hit "In My Blood." Three years later, the singer postponed his 2022 tour in order to focus on his mental health, opening up an important conversation to his legion of fans.

"The process was very difficult," he said in a February interview with Wall Street Journal. "A lot of doing therapy, a lot of trying to understand how I was feeling and what was making me feel that way. And then doing the work to help myself and heal. And also leaning on people in my life to help a little bit. 

"It's been a lot of work, but I think the last year and a half has been the most eye-opening and growing and beautiful and just healing process of my life," he continued. "And it just really made me see how culture is really starting to get to a place where mental health is really becoming a priority."

Bruce Springsteen

Even an artist as successful and celebrated as Bruce Springsteen has faced depression. In his 2016 autobiography Born to Run, the 20-time GRAMMY winner cites a difficult relationship with his father and a history of mental illness in the family, sharing that he has sought treatment throughout his life.

"I was crushed between 60 and 62, good for a year, and out again from 63 to 64," he wrote in the book. In that time, he released his 2012 album, Wrecking Ball, which featured a raw track called "This Depression." "Baby, I've been down, but never this down I've been lost, but never this lost," he sings on the opening verse.

As his wife, Patti Scialfa, told Vanity Fair in 2016, "He approached the book the way he would approach writing a song…A lot of his work comes from him trying to overcome that part of himself."

Janet Jackson

The physical and emotional abuse suffered by the famous Jackson family is well-documented in books, documentaries and TV dramatizations. But it's only been in recent years that Janet Jackson has talked about her own depression, which she has referred to as "intense." Her son Aissa has helped her heal from mental health challenges that have followed her all of her life.

"In my 40s, like millions of women in the world, I still heard voices inside my head berating me, voices questioning my value," she wrote in a 2020 ESSENCE cover story. "Happiness was elusive. A reunion with old friends might make me happy. A call from a colleague might make me happy. But because sometimes I saw my failed relationships as my fault, I easily fell into despair."

Elle King

After seeing global success with her debut single, "Ex's & Oh's," Elle King experienced the woes of sudden fame as well as a crumbling marriage. Her second album, 2018's Shake the Spirit, documented her struggles with self-doubt, medicinal drinking and PTSD.

"There's two ways out," she told PEOPLE in 2018, describing her marriage as "destructive," physically abusive and leading her to addiction. "You can take the bad way out or you can get help. I got help because I knew that I have felt good in my life and I knew I could get there again."

Brendon Urie

Certain public situations can trigger crippling anxiety attacks for Brendon Urie, who has been open about mental health concerns throughout his career. He can perform in front of thousands of fans, but he's revealed that being in the grocery store or stuck in an elevator for too long with other people are among some of his most uncomfortable scenarios in his life.

"You would never tell on the surface, but inside it's so painful I can't even describe," the former Panic! At The Disco frontman — who disbanded the group earlier this year to focus on his family — said in a 2016 interview with Kerrang.

Big Sean

Rapper Big Sean and his mother released a series of educational videos during Mental Health Awareness Month in 2021 — two years after the Detroit-born star started talking about his own long-held depression and anxiety publicly.

"I was just keeping it real because I was tired of not keeping it real," he said in an interview with ESSENCE in 2021. "I was tired of pretending I was a machine and everything was cool and being politically correct or whatever. I just was like, I'm a just say how I feel."

Like many of his peers, he hopes that his honesty will help others. "Whatever they can apply to their life and better themselves and maybe it just even starts a whole journey in a different direction as far as upgrading and taking care of themselves and bossing up themselves," he added. "Whatever they're trying to do, I hope it helps them get to that place."

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Since the moment Taylor Swift announced the Eras Tour, there was no denying that it was going to be the tour of the year. From playing impressive two- and three-night stands at stadiums across the country to crashing Ticketmaster upon just the presale, the Eras Tour was making headlines before it even began.

But after witnessing it in person, it's clear that Swift is not just delivering the tour of the year — it's the tour of her generation. 

Sure, Beyoncé fans can't wait for her tour this summer; Harry Styles is about to embark on the final leg of his highly successful Love On Tour trek; BLACKPINK sold out stadiums around the country too. Yet, it's hard to imagine that any other tour this year will have a cultural impact as big as the Eras Tour — something that's wildly apparent whether or not you were there.

Even before Swift hit the stage for her first night at Nashville's Nissan Stadium on May 5, her influence was felt. Practically every fan of the 70,000 in attendance (a record for the venue — more on that later) was wearing some sort of reference to their favorite Swift era: a beloved lyric, or an iconic performance or music video look. While that's not necessarily a new trend in the Swiftie world, seeing all 10 of her eras represented throughout a stadium-sized crowd was equal parts meaningful and remarkable. 

As someone who has been to hundreds of tours and most of Swift's — including the Reputation Tour, which I naively referred to as "the peak of her career" — I didn't think this one would feel much different than a typical stadium show. But even when Swift was just a few songs in of her impressive three-and-a-half hour set, a feeling came over me like I wasn't just watching one of music's greats — I was part of music history.

Below, here are five reasons why the Eras Tour will go down as one of the most iconic of Swift's generation.

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It's Treated Like A Holiday

In the week leading up to the shows and over the weekend, Nashville was abundant with special events in Swift's honor. From Taylor-themed trivia nights to pre- and post-show dance parties to wine lists transformed into "eras," practically every place you went was commemorating her return (she last performed in Nashville in 2018). 

While it's unclear whether this kind of takeover is happening in every city — after all, she does consider Nashville a hometown, as she said on stage — it's rare to see an artist have such a ripple effect by simply just coming to town.

During her May 5 show, Swift added to the excitement by sharing the highly anticipated news that Speak Now (Taylor's Version) was coming on July 7. Upon the announcement, three of Nashville's monuments — the John Seigenthaler Pedestrian Bridge, the Tennessee State Capitol and the Alliance Bernstein building downtown — were illuminated in purple, the album's color.

Speak Now (Taylor’s Version) on July 7th 😱 pic.twitter.com/gzRKvZrytw

— Nissan Stadium (@NissanStadium) May 6, 2023

It's Breaking Records Left And Right

Though Swift is no stranger to breaking records, she continues to do so with the Eras Tour. After setting the all-time attendance record at Nissan Stadium on night one of her Nashville run, Swift topped herself (something has become accustomed to on the charts as well) with another attendance record on night two.

And despite the controversial ticketing frenzy the tour caused, Swift also broke a Ticketmaster record with more than 2.4 million tickets sold — the most by an artist in a single day — in the presale alone. If Swift announces an international leg of the tour, Pollstar projects that the Eras Tour could surpass $1 billion, which would add yet another first to her ever-growing list.

Take a bow, Swifties!

Y’all just set the all-time Nissan Stadium concert attendance record for a SECOND STRAIGHT NIGHT! 😍#TSErasTourNashville pic.twitter.com/ZxBFlXCtqi

— Nissan Stadium (@NissanStadium) May 7, 2023

It's Spawned Parking Lot Parties

As if history-making attendance and record-breaking ticket sales aren't indication enough of Swift's power, the Eras Tour is so highly in-demand that fans are sitting outside of the venue to still be part of the show (as some fans have cleverly called it, "Taylorgating"). Fans crowded barricades and camped out in the parking lot of Nissan Stadium, ready to watch (and scream-sing along with) Swift on the big screen — something that has seemingly been happening in every city.

@lizabethvictor Dancing right there in the middle of the parking lot :’) @taylorswift @taylornation #tampatstheerastour #theerastour #taylorswift #taylorsversion #fearless ♬ original sound - elizabeth victor

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It Can't Be Stopped By The Elements

Adding to the magnitude of the Eras Tour, Swift performs 45 songs across three and a half hours. And to make her last night in Nashville even more momentous, she did almost all of that in pouring rain.

Swift didn't get to take the stage until after 10 p.m. on May 7 because of storms in the area (she normally goes on around 7:50 local time), but that didn't mean she'd be shortening her set. Carrying on until after 1:30 a.m. — even through the "element of slippiness happening," as she joked — Swift made it clear that she's determined to give each show her all regardless of the weather.

Taylor having problems from the rain lol #TSErasTourNashville #TSTheErasTour pic.twitter.com/iH8pjrW7PP

— Lindѕєy ✨NASHVILLE 5/5 & 5/7✨ (@lindzz_21) May 8, 2023

It's Simply A Feel-Good Celebration

Perhaps it was the five-year gap between the last time she toured. Perhaps it was the four new albums of material. Perhaps it was the celebratory nature of the show. Whatever inspired the vibe of the Eras Tour, I've never seen Taylor Swift or her fans so alive. The passion was tangible, the energy was magnetic.

Though Swift has always been known as an artist with a very loyal following, it was still mind-blowing to hear 70,000 people belt out every word for three hours straight. There aren't many artists whose catalogs are as equally beloved as they are extensive, especially one who hasn't even seen her 34th birthday. No matter how many albums and tours are in Swift's future, the Eras Tour captures a special moment in time — and celebrates a legend in her prime. 

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