Headquartered in Cupertino, Calif., Apple pledged $1 million on Dec. 12 for relief and rebuilding efforts in response to the devastation caused by the Southern California wildfires. These have consumed areas equivalent in size to entire cities and are not yet entirely contained.

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This is the company's second gift this year to fight fire devastation in California. In October Apple also donated $1 million, at that time to fight fires raging in Northern California.

"Our thoughts are with all those affected by the fires in Southern California, including our colleagues, friends and their families," Apple said. "Apple is donating $1 million to aid in the rebuilding and recovery efforts of the communities that have been impacted." The company also expects to make digital media fundraising solicitations across its digital platforms.

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