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GRAMMY.com To Launch New Digital Performance Series "Global Spin" To Celebrate Global Music

Eme Alfonso performs at the International Jazz Plaza Festival in 2018

Photo: Erika Goldring/Getty Images

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GRAMMY.com To Launch New Digital Performance Series "Global Spin" To Celebrate Global Music

Launching Tuesday, Sept. 28, "Global Spin" will celebrate exciting genres like Afrobeats, K-Pop and Latin music and will include exclusive performances from Eme Alfonso, Candy Bleakz, and many others

GRAMMYs/Sep 28, 2021 - 06:01 am

Last year, the GRAMMY Awards updated the Best World Music Album category to Best Global Music Album to honor artists across the globe. But why stop there?

On Tuesday, Sept. 28, GRAMMY.com will premiere its latest digital series: Global Spin, a performance series spotlighting artists from around the world. Each episode of Global Spin will feature a performance from a notable artist or group and will celebrate both the creators and their home countries.

Airing biweekly on Tuesdays at 10 a.m. PT/1 p.m ET on the Recording Academy's official YouTube channel, Facebook page, Instagram page, and Twitter profile, Global Spin is the new home for global music on GRAMMY.com, where the celebration of the genre and the international artist community is the focus. With electrifying artists like Cuban singer/songwriter Eme Alfonso and Nigerian rapper Candy Bleakz confirmed for performances, Global Spin will keep fans of the international music community plugged into one of the most exciting lanes in all of music.

"Music is one thing that transcends borders," Alina Vission, a Content Producer at the Recording Academy and the creator and co-producer of Global Spin, tells GRAMMY.com. "We're excited to celebrate the global music community and take our audience on a trip around the world through music."

"I am extremely excited to have the opportunity to help showcase global music and to shine a light on all the talented musicians across the world," Hillary Melin, Senior Editor/Producer at the Recording Academy and one of the co-producers of the series, says of Global Spin.

Read: ​​Olamidé On The Ascent Of Afrobeats, Supporting Newer Artists & His Subdued New Album UY Scuti

A platform to support international artists, Global Spin is born out of the exploding global music scene taking the world by storm today. Whether it be Nigeria's dynamic duo of Wizkid and Tems sweeping the world off their feet with their chart-topping track "Essence" or South Korea's BTS serenading their way into the millions of hearts of the BTS ARMY, global music and artists are dominating today's worldwide music industry like never before.

Shawn Thwaites, a Project Manager in the Recording Academy's Awards department and genre manager for Global Music, partly credits the international growth of global music to the new and rising wave of Afrobeats artists. Still, he notes Afrobeats and global music at large are nothing new; pioneers like Fela Kuti and boundary-pushers like Brazil's Djavan laid the foundation for today's scene decades ago. "It's always been here—we're just catching on," Thwaites says of the global music sound.

As Afrobeats and Afropop continue to rise in the global music sphere, Thwaites also points to "the whole continent of Africa" as well as regions like Brazil, Trinidad, Barbados, Latin America, Asia, and beyond as locations with thriving music scenes to watch. "There's so much music all over this world. Global music is truly global," he reflects.

Read: Altin Gün On 'Yol' & The Future Of Global Music: "We Like To Think We Defy Genres As A Band"

With the ongoing evolution and proliferation of music technology and social media, global music continues to reach new audiences across international borders, while the genre's established artists and rising stars are pushing the sound's boundaries to new heights.

"I would love for global music to find a way to connect more with the fans," Dominican singer/songwriter and producer the Change tells GRAMMY.com via email. "Within the next five to 10 years, I would love to see more activities that help us spend time with our fans, because in the end, we owe them everything that is happening to us."

"The growing interest in global music means a lot more people from different walks of life and different parts of the world will now be able to relate to my genre of music: Afrobeats," Ghanaian Afropop, dancehall and R&B singer/artist MzVee adds. "I believe music is a global language that transcends all boundaries, and I want to reach fans in every corner of the world, despite the differences in language and genres. My dream is to see global music reach every corner of the world, for global music to break all barriers, to see my music being consumed by everybody, [regardless of] the differences in language, culture [and] religion."

"I'm very happy that [audiences] want to explore and open new doors. I believe that when we learn from other cultures, we grow as human beings," Eme Alfonso tells GRAMMY.com by email. "I would like the people to understand that when they are listening to music from other parts of the world, they are feeling the history, the reality, and the conflicts of a country, because artists reflect their life and problems through art."

But perhaps Haitian DJ/producer Michael Brun said it best: "Global music is the future of music," he bluntly told GRAMMY.com in 2020. "As the world continues to become more interconnected, music culture no longer has borders. The fusion of sounds breeds innovation, and global music artists are at the forefront of that movement."

That innovative movement now has a new home on GRAMMY.com with Global Spin.

Tune in to the sounds of the world with Global Spin every other Tuesday starting Sept. 28, at 10 a.m. PT/1 p.m ET on the Recording Academy's official YouTube channel, Facebook page, Instagram page, and Twitter profile.

Meet The First-Time GRAMMY Nominee: Antibalas Talk Fu Chronicles, Kung Fu And Their Mission To Spread Afrobeat

Burna Boy Wins Best Global Music Album For 'Twice As Tall' | 2021 GRAMMY Awards Show

Burna Boy accepts his 2021 GRAMMY

Photo: Rich Fury/Getty Images for The Recording Academy

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Burna Boy Wins Best Global Music Album For 'Twice As Tall' | 2021 GRAMMY Awards Show

The Nigerian powerhouse Burna Boy takes home Best Global Music Album at the 2021 GRAMMY Awards Premiere Ceremony

GRAMMYs/Mar 15, 2021 - 12:28 am

Burna Boy won Best Global Music Album for Twice As Tall at the Premiere Ceremony of the 63rd GRAMMY Awards. This marks his first career GRAMMY win. They are the first winner of the recently renamed category, formerly known as Best World Music Album. Watch his heart-warming acceptance speech below, given in English and Yoruba.

His album bested fellow nominees AntibalasBebel Gilberto, Anoushka Shankar and Tinariwen

Later, Burna gave a fire performance to close out the Premiere Ceremony, featuring two Twice As Tall tracks—watch it here.

Stay tuned to GRAMMY.com for all things GRAMMY Awards (including the Premiere Ceremony livestream), and make sure to watch the 2021 GRAMMY Awards show, airing live on CBS and Paramount+ tonight, Sun., March 14 at 8:00 p.m. ET/5:00 p.m. PT.

Check out all the complete 2021 GRAMMY Awards show winners and nominees list here.

Watch Burna Boy Slay With Performance Of "Level Up," "Onyeka" & "Ye" At 2021 GRAMMY Awards Premiere Ceremony

BTS Release Stunning Music Video For 'Map Of The Soul: 7' Single "Black Swan"

BTS - "Black Swan" Music Video

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BTS Release Stunning Music Video For 'Map Of The Soul: 7' Single "Black Swan"

The striking visual is the latest offering from the South Korean septet's chart-topping album

GRAMMYs/Mar 4, 2020 - 11:19 pm

BTS are back with another stunning music video off their newly released, chart-topping album Map Of The Soul: 7. Today (March 4), the global pop superstars released the official music video for "Black Swan," the first single off the album.

Simple yet striking, the "Black Swan" video shows the South Korean septet deliver a gorgeous dance performance inside an equally beautiful theater. Directed by YongSeok Choi and co-directed by Guzza, both from the Lumpens creative collective, the visual depicts the members of BTS transforming from swans into the song's eponymous black swans onstage. 

The "Black Swan" video follows the group's recent cinematic visual for Map Of The Soul: 7 single "ON," which last week (Feb. 28) broke YouTube's record for most views for a video premiere. Last month (Feb. 21), BTS released the Kinetic Manifesto Film: Come Prima, the first visual for "ON" that unfolds like a short film.

Released last month, Map Of The Soul: 7, BTS' fourth studio album, is breaking records around the world. Already the best-selling album of the year worldwide, the album topped the Billboard 200 chart, their fourth No. 1 album in the U.S., while lead single "ON" currently sits at No. 4 on the Billboard Hot 100 chart, marking their highest record on that chart to date.

Read: BTS Talk New Album 'Map Of The Soul: 7': "The Genre Is BTS"

In an interview with the Recording Academy last month, BTS explained their creative approach to Map Of The Soul: 7, which sees the group exploring everything from pop ballads to hip-hop jams.

"I think it's less and less meaningful to divide music into genres now," BTS member Suga said. 

"The genre is BTS. That's the genre we want to make and the music that we want. New genre," the group's Jungkook, V and J-Hope added. 

Map Of The Soul: 7 follows a dazzling performance from BTS at the 62nd GRAMMY Awards last month. They joined Lil Nas X in a star-studded performance of "Old Town Road" that also featured Billy Ray Cyrus, Diplo and Mason Ramsey

Map Of The Soul: 7 marks BTS' first full-length project since their 2018 album, Love Yourself: Tear, which topped the Billboard 200 chart and solidified the group as the first Korean act to accomplish that record-setting feat. It's also the second installment in BTS' ongoing Map Of The Soul series, which launched with the chart-topping Map of the Soul: Persona EP last April.

Why is K-pop's popularity exploding in the United States?

Global Spin: Watch South Korean Phenoms Viviz Perform An Irresistible Version Of "Bop Bop!"
Viviz

Photo: REELS Corporation Inc. (Sunghyun, Seyeon)

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Global Spin: Watch South Korean Phenoms Viviz Perform An Irresistible Version Of "Bop Bop!"

In this episode of Global Spin, a video series highlighting exceptional artists from around the globe, watch South Korean group Viviz perform their scintillating song "Bop Bop!"

GRAMMYs/Apr 26, 2022 - 04:47 pm

We may live in an era where cultural borders are vanishing, but have you ever considered K-pop with Latin rhythms? If not, feast your ears on Viviz.

Hailing from South Korea, the trio performs their vibrant, disco-tinged single "Bop Bop!" from the Dongdaemun Design Plaza in their hometown of Seoul.

With flowers in their hair and a troupe of dancers in tow, the Viviz girls deliver a flawless performance — one that’ll get you moving right along with them.

In this episode of Global Spin, a video series spotlighting spectacular artists around the world, get to know Viviz in all their hyper-melodic, continent-spanning glory.

Enjoy the performance above and keep checking back for more episodes of Global Spin.

Commonalities, Subtleties & Purpose: 7 Musicians Pushing Ancient Asian Instruments Into The Future

Global Spin: The Change Goes On A Trek For Her Electric, Hillside Performance Of "Imperio"

The Change

Photo: Erick Fernando Quituizaca

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Global Spin: The Change Goes On A Trek For Her Electric, Hillside Performance Of "Imperio"

In the debut episode of Global Spin, a brand-new performance series spotlighting global music and international artists, Dominican singer/songwriter/producer the Change delivers an electrifying performance of her 2019 single "Imperio"

GRAMMYs/Sep 29, 2021 - 04:14 am

It's fitting that the debut episode of GRAMMY.com's Global Spin series, a brand-new performance series spotlighting global music and international artists, kicks off with a sunrise performance from Dominican artist the Change.

In just three years since she released her first single, she has organically generated a fan base of more than 2 million monthly Spotify listeners off songs she wrote and produced entirely by herself. In fact, according to the Change, she recorded "Imperio," the track she performs in this installment of Global Spin, on her cell phone.

Watch her performance of the touching single below.

The Change's songwriting ability shines bright on "Imperio," which she describes as one of the most personal songs she's ever written, thanks to the track's strong hook; in it, she bounces back and forth from her lover making her feel like a girl again to not being afraid to age—so long as her partner is there along the way.

For now, the multitalented singer/songwriter/producer only has a handful of songs under her belt. But after signing to Warner Music earlier this year, the Change is primed to bring her flag to new heights.

Tune in to the sounds of the world with Global Spin every other Tuesday starting Sept. 28, at 10 a.m. PT/1 p.m ET on the Recording Academy's official YouTube channel, Facebook pageInstagram page, and Twitter profile.

​​Olamidé On The Ascent Of Afrobeats, Supporting Newer Artists & His Subdued New Album UY Scuti