It's been a strange day on Twitter.
After more than 10 years in operation, the service has officially doubled its famously terse 140-character limit for all users. Artists, brands and content creators alike have been having a field day with the new 280-charcater change.
Some, like Vice Media's incisive music and culture blog Noisey, seem intent on simply trumpeting the new change at the expense of rational thought.
Or maybe they're still just really hyped on "Jumpman"? This may require further investigation.
Others chose to use their newly extended character limit to send a message. In the case of The Fader, a few stanzas of lyrics from the intro to rapper Meek Mill's Dreams And Nightmares, an ostensible call out to the rapper's ongoing legal troubles.
Many others simply took to Twitter to celebrate the new character limit in their own fashion — though some perhaps are posting more out of satire or as an attempt at some light-hearted trolling. It's tough to tell which.
As Billboard reports, representatives for Twitter revealed that roughly 9 percent of all tweets written in English was previously hitting the 140-character limit, causing users to have to spend added time pairing down their intended messages or even decide not to post at all. Given ongoing dips in user growth, Twitter hopes the expanded character limit will help drive engagement.
Of course, not everyone is thrilled with the new change.
Will the longer character limit end up benefitting the microblogging service in a big way or go down as an uncomfortable flash in the pan? Either way, it's sure to add another strange chapter in the history of weird internet culture.
