meta-scriptMeet Question, A Rapper/Producer Who Doesn't Want To Be Boxed In By Blindness | GRAMMY.com
Meet Question, A Rapper/Producer Who Doesn't Want To Be Boxed In By Blindness

Question

Jahi Gilkey

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Meet Question, A Rapper/Producer Who Doesn't Want To Be Boxed In By Blindness

People might read about Question and think of blindness as his chief attribute. Really, he's a rapper/producer coming in hot, full stop—even as he speaks out for improved accessibility in the music business

GRAMMYs/May 27, 2021 - 12:47 am

Is blindness an obstacle? In one sense, it's indisputably true. To not be able to engage with the physical world in all its aesthetic vibrance is an incalculable loss. That said, is it only an obstacle? It doesn't have to be—and it only takes a quick Zoom call with Question to realize that sightlessness has opened up new channels of intuition and perception for him.

Despite being just 23, the rapper/producer born Isaac Malik Wilson possesses acute self-awareness. On being blind in a mostly sighted world: "Until you encounter something in the world, it's kind of hard to have knowledge on it," he tells GRAMMY.com. "I don't really fault people for that." He's been making waves in the accessibility sphere, designing audio games for the blind. To this end, he's "making the world more aware that there is a market for this type of accessibility."

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But above all, Question doesn't want to be thought of as encumbered, but a musician, full stop. And he hopes his upcoming debut album—title and run date TBD—will speak for itself without the blindness tag. "A lot of times, people with disabilities can be put into a certain category," Question adds. "But we would just like a chance to communicate on the same playing field and platform equally with everybody else, and have our message received."

To lead up to National Disability Employment Awareness Month in October, GRAMMY.com caught up with Question about his experience of being blind from birth, how he mastered audio technology without the aid of vision, and what he hopes his debut album will impart to the world.

Question. Photo: Jahi Gilkey

This conversation has been lightly edited and condensed for clarity.

Can you talk about your experiences as an artist with accessibility needs?

I have been blind since birth, and I've also been in love with music since birth. Basically, sound being the medium that I receive most of my information through, I just grew up having an affinity for music and things around me. So, pretty much from the time I was learning to talk and interact with my environment, I started making music then.

I used to learn on little toy keyboards to copy melodies off TV. I don't know if you're familiar with the See 'n Say [toy], with the little pictures of animals and things? I used to take that and DJ and make it into an instrument. So, I started with music as early as I could. By the time I was six years old, I was already freestyle rapping. By the time I was 12, I was making beats on my school laptop.

Are you currently promoting new music?

Right now, I'm in the process of getting some new music together. I'm in a transition period where I officially, finally got a team behind me. [My manager] David [Jackson] has been helping me so much with everything. So, right now, we're kind of in between me making a lot of music for people in my hometown and the fanbase I've acquired. We're getting ready for a commercial release on all platforms.

Congratulations! That must feel really great!

Yes! I can't lie—it feels awesome and gives me a lot of anxiety because I'm just so ready. I'm very curious to see how everybody reacts. I'm curious to see what the results are. I'm just so excited, so there's a lot of pent-up hyper-ness inside me because I've wanted this for literally my entire life. I've never pictured myself doing anything else. This has always been my dream and my aspiration.

What can you tell me about the project you're working on?

This album is an introduction to me. It's basically trying to let people into my life through the first glimpse into my story. Letting people know how it is coming up in Atlanta as a blind person and as a young kid through rap, you know? Giving as many different iterations through hip-hop as possible.

I study a lot of different music. I'm a big fan of several different genres. Being a music producer as well, I try to mold those together and pay homage to a lot of people who have inspired my sound and allowed me to create. So, this album is really about trying to launch me and introduce people to my sound while, at the same time, giving back to everything that's allowed me to be where I'm at.

You must have grown up loving words, then, if hip-hop has always been one of your primary vehicles.

Absolutely. English was definitely my favorite subject in school. I used to dislike math, but then, as I got deeper into music and music engineering, I found a love for math as well, because there's a way to check your work. Numbers don't lie. You can see the truth in formulas. But English was definitely the first subject I had an affinity for.

What challenges have you faced as a blind person in music?

I guess the most daunting challenge that I faced early on was accessibility, which basically means that a lot of things weren't available to me independently. I had to have people use the computer for me to work certain programs, or set certain things up in the studio. 

So, it took me a little bit to figure my way around these things, but as I got used to using the computer and learning more about the world and everything, I was able to find accessible software. There's things called screen readers which actually speak aloud all the words on the screen. That enabled me to use vastly more music programs. 

Even though some of them have graphical interfaces—I'm not sure if you make music as well—but you may know from some music programs that sometimes there's a lot of waves on the screen, and sometimes, you have to draw things in. Some of those weren't as easy for me to use, so that was the first big hurdle I had to get over—to find my own way to manipulate the software.

In which ways do we still have a long way to go in providing accessibility to artists?

I think the technology has definitely reached certain heights where many things can be made accessible. The information is out there. The ability is out there. Now, it's just about making the world more aware that there is a market for this type of accessibility. There are a lot of people out there with something to say. I guess the inclusion factor comes to mind.

For example, when Apple makes their iPhones, they come with something called VoiceOver, which is an accessibility assistant. They come with that right out of the box. You can hold down Siri and say, "Turn on VoiceOver," and then a blind person will be able to use your phone. I would just love to see more corporations and technology conglomerates factor blind people into what they're doing in that kind of way.

Question. Photo: Jahi Gilkey

Do you consider yourself part of a community that shares your experience?

Yes, I definitely consider myself part of the blind community as well as the technological community.

I've actually had a hand in making a few different audio games for blind people. A lot of us like to game and chill out and have pastimes like everybody else, but we're not able to play some of the mainstream games like Call of Duty or Grand Theft Auto, so we make our own adapted versions. So, there's definitely a lot of people who are knowledgeable about increasing accessibility and working on these things.

A lot of people whose senses are intact might not think about it, but they should think about it.

Yeah, it can be overlooked. Until you encounter something in the world, it's kind of hard to have knowledge on it. 

I don't really fault people for that. I just hope people can be more open-minded when encountering someone with a disability, whether it be blindness or anything. I would love to also be a catalyst for allowing people to ask more questions and realize that we are willing and quite happy to have conversations on this subject, educate people and talk to people, just as someone else would.

It might also be helpful not to treat it as an obstacle, full stop. You're obviously a bright and intuitive guy. Blindness seems to have opened up parts of your mind that many sighted people don't have access to.

I'm passionate! Unfortunately, there is a quite significant unemployment rate in the blind community. I think that's largely because many people haven't been shown a pathway or opportunity to make something work for themselves. Sometimes, it's a confidence thing, but [other] times, it's a matter of not having a template to look at. I definitely want to show people that they can make things happen for themselves.

How can we interface with and support the blind musical community?

There are a few [organizations] I know of. [The] Andrea Bocelli [Foundation]. There are a few that are active. But also, it's just a matter of being willing to look at us as regular musicians who have something to say. A lot of times, people with disabilities can be put into a certain category. Like, "That's the blind rapper." 

But we would just like a chance to communicate on the same playing field and platform equally with everybody else, and have our message received. Because we do have a lot more in common than our differences. Everyone loves to laugh. Everybody has a favorite food. Everybody enjoys a conversation. Everyone's passionate about something. That's the goal here.

How The Music Industry Must Work To Close The Accessibility Gap: 4 Eye-Opening Takeaways

'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future
Run-DMC

Photo: Michael Ochs Archives/Getty Images

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

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It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

Explore The Sounds Of Africa

SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records
Eminem

Photo: Sal Idriss/Redferns/GettyImages

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records

Eminem’s major label debut, 'The Slim Shady LP,' turns 25 on Feb. 23. The album left an indelible imprint on hip-hop, and introduced the man who would go on to be the biggest-selling artist of any genre in the ensuing decade.

GRAMMYs/Feb 23, 2024 - 03:44 pm

A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days

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Living Legends: Andrea Bocelli On His Favorite Duets & What Keeps Him Inspired 30 Years Later
Andrea Bocelli

Photo: Courtesy of Andrea Bocelli

interview

Living Legends: Andrea Bocelli On His Favorite Duets & What Keeps Him Inspired 30 Years Later

In an interview with GRAMMY.com, beloved vocalist Andrea Bocelli discusses his enduring success, the collaborative process, and releasing the deluxe edition of his new album, 'A Family Christmas.'

GRAMMYs/Dec 20, 2023 - 03:52 pm

As one of the world’s most beloved vocalists, the Italian tenor Andrea Bocelli has built a legendary career over 15 solo albums, a regular schedule of blockbuster tours and five GRAMMY nominations, most recently for Best Traditional Pop Vocal Album for Si in 2020.

Originally setting his dreams onto a career as a soccer player, life set Bocelli on a new path after a mishap playing the sport resulted in the loss of his vision. Worldwide stardom came after his musical success in his native Italy, and since the release of his debut album in 1994, he’s staked a claim as one of the best-selling artists of all time. 

It’s a legacy that continues with the recent release of the deluxe edition of his album A Family Christmas. Originally released to acclaim last year, it features his children Virginia and Matteo; the updated version is composed of 10 new tracks, including the single “Let It Snow.”

Bocelli spoke to GRAMMY.com about the new album, his current nationwide tour and the album that first turned him into a global sensation: “The result went beyond my wildest dreams.” 

A Family Christmas features your kids Virginia and Matteo. Over the years, you also recorded blockbuster duets with everyone from Tony Bennett and Beyonce, Ed Sheeran and Celine Dion, among many others. Can you point out the most memorable duet of your career?

I wouldn’t mention one in particular, to not offend the others. As you know, I love duets; mixing voices is a challenge, a wager, a meeting of souls. Singing together, either opera or pop music, is always a gratifying experience. In my thirty-year career, I have had the honor to sing with extraordinary artists, from the already mentioned Celine Dion to Barbra Streisand, from Stevie Wonder to the unforgettable Tony Bennett. In the lyrical world, I hold close to my heart the memory and privilege of making music with Placido Domingo, Jose Carreras, and Luciano Pavarotti.

You were nominated for the Best New Artist GRAMMY in 1999. What do you remember about that show, and your introduction to America in general?

I remember, with great emotion, the duet that my dearest friend, Celine Dion, and I sang together, interpreting that little masterpiece that was “The Prayer”, written by another great friend of mine, David Foster. A very intense relationship with the United States was taking shape at the time, and then followed a continuous upward curve, to the extent that today I consider it my second home. This extraordinary country immediately showed me love!

You're currently on tour, and are known for your epic performances and specials, whether performing in Milan's Duomo or riding horseback across the country. How do you come up with these ideas? Is the idea to go bigger and bigger, or did these just happen organically? 

The source of my inspiration is always the same, and I can summarize it in one word: love. Love across the board: sensual love, love for life, for beauty, for the brotherhood that unites us, and for He who created us.

I believe that there is a purpose conceived for each one of us. Every life is a story that reflects a specific plan. Every woman, every man is born with a talent that is a gift by heavenly design. It is up to our conscience, to our free will to cultivate and honor it or vice versa squander it.

I personally tried to honor mine, making my voice available to share values, such as love, optimism and brotherhood. After that, everything is in the hands of our good Lord, so what I do is look up to the heavens every day and give thanks, ask for help, pray and whisper, “Your will be done.”

Romanza is one of the best selling albums of all time. When you were recording it, did you feel it was going to be something special — or did its success take you by surprise?

I experienced alternating feelings of hope and disappointment. People appreciated my singing and proved it to me consistently. It was show business itself that didn’t consider me a marketable “product.” I was often told, “you better find a new job.” There were so many potential opportunities lost by a breath, and considering the fact that I was no longer a young artist, at times my expectations of transforming this passion of mine into a profession were truly dim.

How did that change?

When Romanza was released, I, of course, aspired to find my own audience, be it in pop or opera. The result went beyond my wildest dreams, beyond my rosiest and most passionate expectations. This recording project holds within it a very important part of my own personal and professional story. To date, I find it hard to understand the reasons for such an overwhelming success, despite realizing that its songs still today, after so many years, are capable of communicating intense, uplifting emotions.

Do you know right away how to musically interpret a song, or is there a process?

There is always a long, complex and challenging process of reflection and elaboration. There is a first phase of listening to the entire interpreted narrative of the song. Then comes the creative phase, alternating with an analytical phase for the end result, with a constant fine-tuning of the vocal and instrumental solutions.

I must say that I consider this deluxe version of the Christmas album, with extra songs, special for personal reasons. Mainly because I was able to work with my children. But also for its innovative recording, orchestral arrangements and the creative process. For each song, we started off with the piano using a felt to dampen the sound. Then it was overwritten by classical and pop instrumentation, always looking to create sculpted sounds for each individual piece. Everything was first sampled, then recorded with a full orchestra.

When it comes to putting the Christmas album specifically, how do you find fresh songs to cover and interpret?  The classics have been covered countless times.

After evaluating hundreds of songs, we chose [together with our record label team] the most intense; the ones capable of evoking the Christmas spirit we were looking for. It is, in some ways, an unusual selection, inspired by the sentiment of universal solidarity. It is a phonic kaleidoscope of international songs, alternating celebratory and festive tones with more intimate and reflective ones.

The album is the genuine musical product of a family dedicated to all families. In it are three voices, three stages of life, three inevitably different sensitivities (despite our strong emotional ties) competing in a mix of genres, but at the same time, looking to recreate that magical state of mind that Holy Christmas can give us. This is what A Family Christmas is about: an album that is markedly different from the one I released in 2009, because it has a more modern and diversified track, with original and bespoke arrangements, fully adapted to our different voices.

Speaking of covers, your version of "Happy Xmas (War Is Over)" is very unique. Can you tell me the story behind choosing that, and the arrangement?

The atmosphere created with this arrangement, and through the timbre and expressiveness of Matteo's voice offer a truly different, and I hope, interesting rendering. A decisive contribution to creating this and other songs comes from two extraordinary professionals, Ross Cullum and Stephan Moccio. Both worked in all of the vocal recording sessions, with meticulous and very refined precision on the choice of tonality, rhythm, dynamics, the vocal range of the scores, and orchestral colors.

What songs get the biggest reaction on your current tour?

It's actually hard to give a ranking of my most liked songs. Of course, songs tied to the imminent Christmas festivities warm the heart and are received with joy. But warm reactions are also generated by my operatic repertory with its most famous and beloved arias, as do also my pop classics.

The U.S. public, that I have the honor to have frequented for a quarter of a century, is, to my mind, the ideal audience. It's upbeat, generous, ready to get involved. It's an audience that can still get emotional, can participate and be responsive to what is happening on stage. It can experience with healthy simplicity and enthusiasm the emotions generated by listening. 

You uniquely weave your charitable foundation in with your shows. What's it like trying to think of fresh ideas for your foundation? Do you have fun with it?

The Andrea Bocelli Foundation was established in 2011. With the mission to empower people and communities, we chose education as a true key to offer people and communities the opportunity to live to their full potential. We do so by trying to be innovative in approach and planning our work with a multi-disciplinary team of professionals and consultants coming from different backgrounds and aligned with global objectives, such as the UN 2030 Agenda. We use tools and informal disciplines like art or digital music and promote the development of cross-cutting skills. For this reason, the Permanent Mission of Italy to the United Nations invited us to bring our expertise and best practices to the UN this December in recognition of our work as meaningful and innovative.

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