meta-scriptBurna Boy, Tyla And Africa's Moment At The 2024 GRAMMYs | GRAMMY.com
Tyla  with family At The 2024 GRAMMYs
Best African Music Performance winner Tyla attended the 2024 GRAMMYs with her mother and father (standing beside her)

Photo: Emma McIntyre/Getty Images for The Recording Academy

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Burna Boy, Tyla And Africa's Moment At The 2024 GRAMMYs

African artists shone bright at Music's Biggest Night, highlighting the ever-growing influence of Afrobeats, amapiano and African pop music.

GRAMMYs/Feb 6, 2024 - 06:03 pm

Late into the festivities at the 66th GRAMMY Awards, an African giant took the stage. 

Burna Boy — the king of Afrobeats, a massive star of the continent’s pop music industry, and a national hero of his home nation of Nigeria — brought down the house at Crypto.com Arena with a formidable show that bridged the cultures of Africa and America. 

With backgrounds inspired by the streets of Lagos, the GRAMMY winner began the set surrounded by drummers and dancers in colorful traditional clothes, jamming to his Afrobeats hit "On Form." 

Then, he switched things up, transitioning to two ‘90s hip-hop-influenced cuts from his recent album I Told Them… As the background shifted to Brooklyn brownstones, the Timbaland-inspired bump of "City Boys" gave way to "Sittin’ On Top of the World," during which featured rapper 21 Savage and sampled artist Brandy, appearing live for the first time in years, came out to perform alongside Burna. 

That Afrobeats finally reached the GRAMMYs stage made Burna Boy’s performance a milestone for African pop music. And while Burna prefers to label his own work "Afro-Fusion," any Afro pop representation is considered a major coup. 

The performance marked a triumphant culmination for African artists at the GRAMMYs, and for the African music industry as a whole. Its explosive global growth in recent years is something that even GRAMMYs host (and two-time GRAMMY nominee) Trevor Noah remarked upon before Burna Boy’s set. Noah, comedian and former host of "The Daily Show," was probably the biggest African presence at the GRAMMYs — himself being a South African who has discussed his own mixed-race heritage in standup and his memoir. 

Noah shouted out his country’s amapiano scene, joking, "You know people say Afrobeats is new and personally growing up in South Africa, I would get Afrobeats all the time for my mom every time I came home past my curfew." 

Read more: 10 African GRAMMY Winners Through The Years: From Miriam Makeba To Angélique Kidjo & Burna Boy

But the proceedings had an even more significant backdrop. Earlier in the day, the GRAMMYs handed out the first-ever Best African Music Performance award. The category, one of three new prizes added for the 2024 GRAMMYs, was conceived of and designed as a way to honor the massive, burgeoning African music industry as it continues to expand globally. Ultimately, it was rookie pop singer Tyla that took the heavily contested golden gramophone for her song "Water." 

The South African starlet faced stiff competition: Burna Boy ("City Boys") and fellow Afrobeats legend and first-time GRAMMY nominee Davido ("Unavailable" feat. Musa Keys) were nominated in the category, along with rising Nigerian stars ASAKE ("Amapiano" feat. Olamide) and Ayra Starr ("Rush"). Burna Boy and Davido both received multiple nominations this year — four and three, respectively — and Burna had already triumphed at the 63rd GRAMMY Awards, winning Best Global Music Album for Twice as Tall

But none could compete with the behemoth hit that is "Water." The sultry, Amapiano-influenced vocal pop song entered the Billboard Hot 100 in October of last year, in the process making 22-year-old Tyla the first South African on the chart since Hugh Masekela in 1968, as well as the youngest South African to ever reach the chart. It also topped Billboard’s US Afrobeats Songs chart, reached No. 5 on the US Hot R&B/Hip-Hop Songs chart, and finally peaked at number seven on the Hot 100. 

As Tyla accepted the award during the GRAMMYs Premiere Ceremony, even she was surprised at her victory, saying "I never thought I’d say I won a GRAMMY at 22 years old….I know my mother’s crying somewhere in here." 

As the South African made her way to the stage, legendary Nigerian musician Fela Kuti’s classic Afrobeat tune "Water No Get Enemy" soundtracked her moment — Tyla’s "Water" and Fela’s "Water" linking the two major musical nations. Coincidentally, the two countries’ soccer teams play each other this week in the Africa Cup of Nations tournament, and fans are already preparing for a rematch between the two rival nations. 

As the BBC noted from one commenter after Tyla’s victory, "South Africa won today but Nigeria will win on Wednesday where it matters most." It’s a moment that wouldn’t have been possible only a year ago, but thanks to the GRAMMYs, it is now.

2024 GRAMMY Nominations: See The Full Winners & Nominees List

Usher Collaborator Pheelz Talks New EP
Pheelz

Photo: Williams Peters

interview

Meet Usher Collaborator Pheelz, The Nigerian Producer & Singer Who Wants You To 'Pheelz Good'

After working with Usher on two tracks for his latest album, 'Coming Home,' Lagos' Pheelz is looking inward. His new EP, 'Pheelz Good II' drops May 10 and promises to be an embrace of the artist's unabashed self.

GRAMMYs/May 9, 2024 - 01:15 pm

If you were online during the summer of 2022, chances are you’ve heard Pheelz’s viral hit single "Finesse." The swanky Afro-fusion track (featuring fellow Nigerian artist Bnxn) ushered in a world of crossover success for Pheelz, who began his career as a producer for the likes of Omah Lay, Davido, and Fireboy DML.

Born Phillip Kayode Moses, Pheelz’s religious upbringing in Lagos state contributed to his development as a musician. He manned the choir at his father’s church while actively working on his solo music. Those solo efforts garnered praise from his peers and music executives, culminating in Pheelz's debut EP in 2021. Hear Me Out saw Pheelz fully embrace his talent as a vocalist, songwriter, and producer. 

"I feel important, like I’m just molding clay, and I have control over each decision," Pheelz tells GRAMMY.com about creating his own music. 

2022 saw the release of the first two tapes in his Pheelz Good trilogy: Pheelz Good I and Pheelz Good (Triibe Tape), which was almost entirely self-produced. The 29-year-old's consistency has paid off: he produced and sang on Usher’s "Ruin," the lead single from his latest album Coming Home, and also produced the album's title track featuring Burna Boy. But Pheelz isn't only about racking up big-name collaborators; the self-proclaimed African rockstar's forthcoming projects will center on profound vulnerability and interpersonal honesty. First up: Pheelz Good II EP, out May 10, followed by a studio album in late summer.

Both releases will see the multi-hyphenate "being unapologetically myself," Pheelz tells GRAMMY.com. "It will also be me being as vulnerable as I can be. And it’s going to be me embracing my "crayge" [crazy rage]...being myself, and allowing my people to gravitate towards me."

Ahead of his new project, Pheelz spoke with GRAMMY.com about his transition from producer artist, designing all his own 3D cover art, his rockstar aesthetic, and what listeners can expect from Pheelz Good II.

This interview has been edited for clarity.

What sparked your transition from singing in church to realizing your passion for creating music?

For me, it wasn’t really a transition. I just always loved making music so for me I felt like it was just wherever I go to make music, that’s where I wanna be. I would be in church and I was the choirmaster at some point in my life, so I would write songs for Sunday service as well. And then I would go to school as well and write in school, and people heard me and they would love it. And I would want to do more of that as well. 

A friend of my dad played some of my records for the biggest producers in Nigeria back then and took me on as an intern in his studio. I guess that’s the transition from church music into the industry. My brothers and sisters were in the choir, but that came with the job of being the children of the pastor, I guess. None of them really did music like me; I’m the only one who took music as a career and pursued it.

You made a name for yourself as a producer before ever releasing your music, earning Producer Of The Year at Nigeria’s Headies Awards numerous times. What finally pushed you to get into the booth?

I’ve always wanted to get into the booth. The reason why I actually started producing was to produce beats for songs that I had written. I’ve always been in the booth, but always had something holding me back. Like a kind of subconscious feeling over what my childhood has been. I wasn’t really outspoken as a child growing up, so I wouldn’t want people to really hear me and would shy away from the camera in a sense. I think that stuck with me and held me back. 

But then COVID happened and then I caught COVID and I’m like Oh my god and like that [snaps fingers] What I am doing? Why am I not going full steam? Like why do I have all this amazing awesomeness inside of me and no one gets to it because I’m scared of this or that?

There was this phrase that kept ringing in my head: You have to die empty. You can’t leave this earth with all of this gift that God has given you; you have to make sure you empty yourself. And since then, it’s just been back-to-back, which just gave me the courage.  

How did you react to " Finesse" in former President Barack Obama’s annual summer playlist in 2022?

Bro, I reacted crazy but my dad went bananas. [Laughs.] I was really grateful for that moment, but just watching my dad react like that to that experience was the highlight of that moment for me. He's such a fan of Barack Obama and to see that his son’s music is on the playlist, it just made his whole month. Literally. He still talks about it to this day. 

Experiences like that just make me feel very grateful to be here. Life has really been a movie, just watching a movie and just watching God work and being grateful for everything.

At first he [my dad] [didn’t support my career] because every parent wants their child to be a doctor, a lawyer, or an engineer. But when he saw the hunger [I have], and I was stubborn with [wanting] to do music, he just had to let me do it. And now he’s my number one fan. 

Your latest single, "Go Low" arrived just in time for festival season. What was it like exploring the live elements of your art at SXSW and your headlining show in London at the end of April?

I have always wanted to perform live. I’ve always loved performing; Pheelz on stage is the best Pheelz. Coming from church every Sunday, I would perform, lead prayers and worship, so I’ve always wanted to experience that again.

Having to perform live with my band around the world is incredible man. And I’ll forever raise the flag of amazing Afro live music because there’s a difference, you know? [Laughs.] There are so many elements and so many rhythms and so many grooves

I’ve noticed that much of your recent cover art for your singles and EPs is animated or digitally crafted. What’s the significance, if any, of this stylistic choice?

It still goes back to my childhood because I wasn’t expressive as a child; I wouldn’t really talk or say how I felt. I’d rather write about it, write a song about it, write a poem about it, or draw about it. I’d draw this mask and then put how I’m feeling into that character, so if I was angry, the mask would be raging and just angry.

The angry ones were the best ones, so that stuck with me even after I started coming out of my shell and talking and being expressive; that act of drawing a mask still stuck with me. And then I got into 3D, and I made a 3D version of the mask and I made a 3D character of the mask. So I made that the main character, and then I just started making my lyric videos, again post-COVID, and making them [lyric videos] to the characters and making the actual video mine as well.

In the future, I’m gonna get into fashion with the characters, I’m gonna get into animation and cartoons and video games, but I just wanna take it one step at a time with the music first. So, in all of my lyric videos, you get to experience the characters. There’s a fight [scene] among them in one of the lyric videos called "Ewele"; there is the lover boy in the lyric video for "Stand by You"; there are the bad boys in the lyric video for "Balling." They all have their own different characters so hopefully in the near future, I will get to make a feature film with them and just tell their story [and] build a world with them. I make sure I put extra energy into that, make most of them myself so the imprint of my energy is gonna be on it as well because it’s very important to me.

You and Usher have a lengthy working relationship. You first performed together in 2022 at the Global Citizen Festival, then produced/co-wrote "Coming Home" and "Ruin." Take us through the journey of how you two began collaborating.

It started through a meeting with [Epic Records CEO] L.A. Reid; he was telling me about the album that they were working on for Usher and I’m like, "Get me into the studio and lemme see what I can cook up." And they got me into the studio, [with Warner Records A&R] Marc Byers, and I wrote and produced "Coming Home." I already had "Ruin" a year before that. 

["Ruin"] was inspired by a breakup I just went through. Some of the greatest art comes from pain, I guess. That record was gonna be for my album but after I came home I saw how L.A. Reid and Usher reacted and how they loved it. I told them, "I have this other song, and I think you guys would like it for this album." And I played "Ruin," and the rest was history.

Before your upcoming EP, you’ve worked with Pharrell Williams, Kail Uchis, and the Chainsmokers in the studio. What do you consider when selecting potential collaborators?

To be honest, I did not look for these collabs. It was like life just brought them my way, because for me I’m open to any experience. I’m open to life; I do it the best I can at any moment, you understand? 

Having worked with Pharrell now, Dr. Dre, Timbaland, and the Chainsmokers, I’m still shocked at the fact that this is happening. But ultimately, I am grateful for the fact that this is happening. I am proud of myself as well for how far I’ve come. Someone like Timbaland — they are literally the reason why I started producing music; I would literally copy their beats, and try to sound like them growing up. 

[Now] I have them in the same room talking, and we’re teaching and learning, making music and feeding off of each others’ energy. It’s a dream come true, literally.

What's it like working with am electro-pop group like the Chainsmokers? How’d you keep your musical authenticity on "PTSD"?

That experiment ["PTSD"] was actually something I would play with back home. But the crazy thing is, it’s gonna be on the album now, not the EP. I would play it back home, like just trying to get the EDM and Afrohouse world to connect, cause I get in my Albert Einstein bag sometimes and just try and experiment. So when I met the Chainsmokers and like. "Okay, this is an opportunity to actually do it now," and we had a very lengthy conversation. 

We bonded first as friends before we went into the studio. We had an amazing conversation talking about music, [them] talking about pop and electronic music, and me talking about African music. So it was just a bunch of producers geeking out on what they love to do. And then we just talk through how we think the sound would be like really technical terms. Then we get into the studio and just bang it out. Hopefully, we get to make some more music because I think we can create something for the world together.

I’ve noticed you dress a bit eccentrically. Have you always had this aesthetic?

I’ve always dabbled in fashion. Even growing up, I would sketch for my sister and make this little clothing, so like I would kick up my uniform as well, make it baggy, make it flare pants, make it fly. 

I think that stuck with me until now, trying different things with fashion. And now I have like stylists I can talk to and throw ideas off of and create something together. So yeah, I want to get into the fashion space and see what the world has in store for me. 

What can fans expect as you’re putting the finishing touches on your upcoming EP Pheelz Good II and your album?

Pheelz Good II, [will be] a close to the Pheelz Good trilogy of Pheelz Good I, Pheelz Good Triibe Tape and Pheelz Good II. The album is going to be me being unapologetically myself still. But it will also be me being as vulnerable as I can be. 

It’s going to be me embracing my crayge [crazy rage]. Like just embracing me unapologetically and being me, being myself, and allowing my people to gravitate towards me, you get me. But I’m working on some really amazing music that I am so proud of. I’m so proud of the EP and the album.

Mr. Eazi’s Gallery: How The Afrobeats Star Brought His Long-Awaited Album To Life With African Art

Jennifer Lopez and Zendaya pose for a photo together at the 2024 Met Gala
Jennifer Lopez and Zendaya attend The 2024 Met Gala

Photo: Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

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2024 Met Gala Red Carpet: Music Icons & Celebrities Charm In The "Garden of Time" Including Bad Bunny, Zendaya, Doja Cat & More

From groundbreaking florals to silhouettes in black and piles of tulle, discover all of the spell-binding looks worn by music icons on the Met Gala red carpet in celebration of "Sleeping Beauties: Reawakening Fashion."

GRAMMYs/May 6, 2024 - 10:52 pm

This year's Met Gala invited guests to step into the enchanting "Garden of Time" at the Metropolitan Museum of Art in New York City, where fashion meets fantasy. Celebrating the Met's exhibit "Sleeping Beauties: Reawakening Fashion," the first Monday in May saw stars transform the red carpet into a vibrant display of sartorial storytelling. The theme showcased a collection too delicate to wear but alive with the stories of fashion's past.

From co-chairs Zendaya and Bad Bunny to Tyla and Jennifer Lopez, see how music icons and film stars embodied this year's theme with spectacular flair. The gala not only highlighted the sensory and emotional richness of fashion but also set the stage for a night of memorable styles — groundbreaking florals, tiered tulle and all. 

Explore the full spectrum of this year's enchanting looks from fashion's grandest night in the showcase below.

Bad Bunny

Bad Bunny at the 2024 Met Gala

Jeff Kravitz/FilmMagic/Getty Images

Jennifer Lopez

Jennifer Lopez at the 2024 Met Gala

Photo: Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Zendaya

Zendaya at the 2024 Met Gala

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Tyla

Tyla at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Donald Glover

Donald Glover at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Stray Kids

K-pop group Stray Kids at the 2024 Met Gala

Photo: Angela Weiss/AFP via Getty Images

Jon Batiste

Jon Batiste at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Queen Latifah

Queen Latifah at the 2024 Met Gala

John Shearer/WireImage/Getty Images

Kylie Minogue

Kylie Minogue

Photo: Jamie McCarthy/Getty Images

Christian Cowan and Sam Smith

Christian Cowan and Sam Smith at the 2024 Met Gala

Photo: Jamie McCarthy/Getty Images

Jack Harlow

Jack Harlow at the 2024 Met Gala

Marleen Moise/Getty Images

Teyana Taylor

Teyana Taylor at the 2024 Met Gala

Jamie McCarthy/Getty Images

Ariana Grande

Ariana Grande at the 2024 Met Gala

Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Rosalía

Rosalia attends the 2024 Met Gala

Jamie McCarthy/Getty Images

Laufey

Laufey at the 2024 Met Gala

Jamie McCarthy/Getty Images

Shakira

Shakira at the 2024 Met Gala

John Shearer/WireImage

Doja Cat

Doja Cat attends the 2024 Met Gala

Angela Weiss/AFP via Getty Images

FKA Twigs, Stella McCartney, Ed Sheeran & Cara Delevingne

FKA Twigs and Ed Sheeran on the 2024 Met Gala red carpet

John Shearer/WireImage

Lana Del Ray

Lana Del Ray at the 2024 Met Gala

Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Karol G

Karol G at the 2024 Met Gala

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Lil Nas X

Lil Nas X at the 2024 Met Gala

John Shearer/WireImage

Charli XCX

Charli XCX at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Cardi B

Cardi B at the 2024 Met Gala

Gotham/Getty Images

Dua Lipa

Dua Lipa at the 2024 Met Gala

Gotham/Getty Images

Lizzo

Lizzo at the 2024 Met Gala

Dia Dipasupil/Getty Images

Eryka Badu

Eryka Badu at the 2024 Met Gala
Photo of GRAMMY trophy
GRAMMY Award statue

Photo: Jathan Campbell

list

How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

Tyla Press Photo 2024
Tyla

Photo: Jeremy Soma

interview

With Her Debut Album, Tyla Is Ready To Make Her Official Introduction: "It's Me In Music Form"

After going global with her single "Water," Tyla aims to do the same with her self-titled debut album. The amapiano star chats with GRAMMY.com about making waves in the genre — and beyond.

GRAMMYs/Mar 21, 2024 - 04:12 pm

One year ago, Tyla was still waiting for her big break. Now, she's the first South African artist to reach the Billboard Hot 100 in more than 50 years, and she's already won a GRAMMY — and it's all because of one song.

The tropical single "Water" instantly made waves, becoming an inescapable hit that topped multiple charts and garnered more than 10 million views on TikTok alone with the "Water" dance challenge. Now, the budding star is ready to prove she's more than her breakout smash.

With Tyla, out March 22, the singer proves the world is her oyster, boasting an unconventional fusion of amapiano, pop, and R&B — even dabbling in Latin with a Becky G collaboration. All of it is the center of her ethos: innovating while simultaneously carving a lane for more South Africans to make their global mark in music, too.

"The music will take [amapiano] to a new space. I feel like it's not only going to live in an African category," Tyla, whose GRAMMY win was in the inaugural Best African Music Performance Category at this year's awards, declares. "I really want African music and singers to sit alongside other artists in Album Of The Year, Song Of The Year."

Ahead of the release, Tyla sat down with GRAMMY.com to dive deeper into her goals for her African peers, the creative process behind Tyla, and how she's acclimated to her newfound pop stardom.

You won a GRAMMY before releasing your debut album. How does that feel? Do you have any other dream career milestones that you still hope to cross?

It feels really good. Really validating. Very humbling. I'm grateful to have achieved such success so early. All of this has been a lot but very, very exciting.

There are so many milestones I'm yet to achieve. I want a No. 1 album and song. I want sold-out performances and world tours. There are so many things. The opportunities are literally endless, so I'm looking forward to the journey.

How have you acclimated to this new life?

I'm just taking it day by day. I'm lucky to have a great team and people from home to keep me grounded in the real world and not overwhelmed with what's happening around me.

The focus has always been on being able to create more, share more, do bigger things, and have more opportunities. That's been my mindset.

With "Water" being such a successful single, did that add pressure for the release of Tyla?

Honestly, "Water" made me want to get in the studio and create again. I didn't have any doubts about the new music. I'm really confident about this album.

For most people, their self-titled album conveys a personal statement. What is the message you will ultimately reveal on Tyla?

I always wanted this album to be my introduction to the world. And I feel like this is the best introduction I could have made. It's me in music form, packaging into a 14-track project. Tyla was the only title that made sense for this one.

I only did my best. I'm sure that the people who receive it well are the people who are meant to hear it. I'm excited to see who loves it, what they have to say, and what comes from it.

**How do you think your approach to music shifted through the production of Tyla, compared to the songs you've made pre-"Water?"**

I'm always learning and trying new things. I may hate something today and love it tomorrow. I've always been that type of person. So, my mind has been up and down.

In terms of the project, "Water" was a confirmation that I was on the right path. This is really my sound, you know? I went again, and me, my team, and the people I work with went even deeper to bring something out that the world will feel is fresh and new. That excites me more than anything at this point.

What would you say are the core elements of amapiano? And how do you feel you're pushing the boundaries of the genre?

I have a pop, R&B approach, which sets it apart. I love adding chanting and bigness to songs, production-wise.

Amapiano and afrobeats always get people moving. It gets me moving. That's something that I love to incorporate in my music. If not in the production, it's in the way I sing, my ad-libs, or the slang I use. I always love to have a piece of home in each song.

You're kind of leading the genre, especially to Gen Z. What does it mean to have that impact as a South African native?

It's a blessing. It is a lot of pressure. Everyone's looking at you. You end up being the fact of a lot of things. I'm lucky to not be the only person there, though. There are a lot of African people dominating things. I'm happy to have that community.

I feel like Tyla is going to live with other genres. Even though having an African category is a huge milestone, I don't want it only to be a global or afrobeats album. I want to see our stuff in the bigger categories, too. I think all of us together are bringing us closer to it.

**For Tyla, you worked with artists from around the globe in Latin America, other parts of Africa, and a few American singers. How was your music-making enriched by this worldliness?**

I learned a lot. I enjoy sitting back and absorbing as much as I can all the time.

I love that my features aren't from one space, too. Like you said, they're from Latin America, Africa, the Caribbean. It's global! I see Tyla as a global album for everyone to appreciate. Everyone can find something.

You've been posting covers on social media since you were a kid. What is it like to look back at them? What would you tell the girl in those videos now?

It's very surreal because I know that little girl believed so hard in it. A lot of times, she was the only person who did. Now that I'm in a space where everyone can see it, it's a reminder that I made it happen. It's a really good feeling to know that I was able to show people that I could and did do it.

If I see little Tyla, I'll just tell her, "Keep whining that waist!"

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