Hip-hop has lost another legend. Rico Wade, an integral part of the bedrock of Southern hip-hop, the godfather of modern Atlanta rap, and one-third of the production crew Organized Noize with Patrick "Sleepy" Brown and Ray Murray, has died. He was 52. 

Wade was a force that helped launch the careers of OutKast, Goodie Mob, Ludacris, and Future, and produced and co-wrote hits for artists including TLC's "Waterfalls," as part of a mid-'90s Southern hip-hop renaissance. The epicenter of this revolution was the Dungeon, his mother's basement in East Point, Georgia. The location built a reputation as a haven for Dungeon Family artists like André "André 3000" Benjamin and Antwan "Big Boi" Patton among a generation of ATL creatives formulating their own flavor of Southern rap. 

"We're deeply saddened by the passing of Rico Wade, one of Atlanta’s most prolific music producers," said Recording Academy CEO Harvey Mason jr. "Rico's influential contributions to the Atlanta music scene beginning in the 1990s helped foster the rise of some of hip-hop’s most prominent artists and played a pivotal role in shaping the genre as we know it today. Our hearts go out to his family, friends, and all those whose lives he influenced.” 

Wade was nominated for two GRAMMYs during his lifetime including Record Of The Year for TLC's "Waterfalls" and Album Of The Year for OutKast's Stankonia. 

“Rico left an indelible mark on music and culture around the world and for that, the South will always have something to say,” said Atlanta Mayor Andre Dickens in an issued statement echoing the famous battle cry of André 3000's 1995 Source Awards Best New Artist acceptance speech. 

It's been more than 30 years since OutKast dropped their first-ever single "Player's Ball" in 1993 and on that track Wade's voice is the first. He sets the tone for the legendary duo's entire career and Southern hip-hop at the same time with the introduction: "Man, the scene was so thick/ Lowriders, '77 Sevilles, El Dogs/ Nothin' but them 'Lacs/ All the players, all the hustlers/ I'm talkin' 'bout a Black man heaven here/ You know what I'm sayin'?"

"Rico Wade brought us to his house studio, where I heard the most interesting music production I'd ever heard from Atlanta," André 3000 told the Recording Academy in a 2019 interview reflecting on his experience working on OutKast's debut album Southernplayalisticadillacmuzik. "It was Rico, Ray, and Sleepy's vision to make sure [OutKast would put] Southern lifestyle first. I was just playing my part the best I could."

Outkast's Southernplayalisticadillacmuzik would go on to sell 500,000 records and became certified platinum within a year. "When we were working on the OutKast vibe, even though there were two members in the group, we all considered ourselves OutKast at the time — including all of Organized Noize and the Goodie Mob members who appeared on the album," Murray told the Recording Academy in 2019. 

Read more: OutKast Examine Their Southern Experience On 'Southernplayalisticadillacmuzik'

Organized Noize signed a publishing deal with L.A. Reid and Babyface's label LaFace Records in 1993, setting the foundation for their work on OutKast's seminal "Player's Ball" single. It was a lasting connection that would serve the rest of Wade's career.  

Wade would continue to work with Reid during Reid's tenure as chairman and CEO of Epic Records from 2013 to 2017, building a hub for hip-hop artists at the label including Wade's cousin, Atlanta rapper Future. Future would become the first artist ever on the Billboard charts to debut back-to-back albums at No. 1 with his 2017 release HNDRXX. In March, Future and Metro Boomin jointly released another No.1 album, We Don’t Trust You. 

Wade nurtured Future's talents through his Dungeon connects. The two didn't meet until Future was well into his teens, but once they did Wade quickly put his cousin's clear drive and talent to use, introducing him to the Dungeon Family and bringing him into the studio to work on in-house production projects including Ludacris' "Blueberry Yum Yum" (Red Light District), which earned Future a songwriting credit in 2004.

“That's how he ended up writing the record for Ludacris, becoming part of a group that could make music, and getting a record deal,” Wade told Complex in 2013. “It showed him that the music industry money is real."

Inspired by his cousin, Future studied the industry through the in-roads made by Wade. “I took everything I learned from him and applied it to my everyday craft from being in the studio,” Future told Complex. "Just knowing how to feel records so I know how to make songs and write for people to keep around and go to the next level.” His devotion to Wade's tutelage and legacy is apparent in the Olde English script tattooed across his arms that matches Wade's own markings — "DUNGEON" appears on the right and "FAMILY" on the left. 

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Killer Mike, a constant collaborator who worked with Wade on his latest album Michael which swept the 2024 GRAMMYs rap categories with three wins for Best Rap Album, Best Rap Song, and Best Rap Performance, announced Wade's passing in an Instagram post on Sunday. "I don't have the words to express my deep and profound sense of loss. I am Praying for your wife and Children. I am praying for the Wade family. I am praying for us all," Killer Mike wrote. "I deeply appreciate your acceptance into The Dungeon Family, mentorship, Friendship and Brotherhood. Idk where I would be without ya'll." 

How 1994 Changed The Game For Hip-Hop

This year, April brings more than just showers to beget May flowers. Instead, there must be something in the stars: In the fourth month of 2024, four artists are releasing their fourth studio albums. These are pop-rock band X Ambassadors’ Townie, R&B singer Bryson Tiller’s Bryson Tiller, rapper PartyNextDoor’s P4, and Irish rockers Picture This’ Parked Car Conversations.

Numerology aside, April will also contemplate exciting new works from pop masters Taylor Swift, whose The Tortured Poets Department drops mid-month, and St. Vincent’s All Born Screaming, country star ERNEST’s Nashville, Tennessee, jazz master Kenny Garrett and electronic producer Svoy’s What Killed AI?, and — allegedly — the second part of Future and Metro Boomin’s first joint-effort, We Don’t Trust You.

There’s music for all tastes ready to fill your playlists for the rest of the year. Read on for 15 of the most exciting albums dropping in April 2024.

TOMORROW X TOGETHER - minisode 3: TOMORROW 

Release date: April 1

Luckily, fans of the K-pop quintet TOMORROW X TOGETHER (TXT) rarely have to wait for new music. Six months after releasing their third studio album, The Name Chapter: Freefall, the group is gearing up to release minisode 3: TOMORROW.

The seven-song EP is fronted by upcoming lead single "Deja Vu," which is said to mix trap, rage, and emo rock into their signature emotional intensity, as per a press release. The other tracks continue to expand the group’s versatility, experimenting with pop rock, house, and acoustic guitars. 

As usual, the concept of the album is connected to TXT’s overarching lore, and features several references to their past works — track "- --- -- --- ·-· ·-· --- ·–," for example, evokes their debut era where Morse Code was used in teasers and in the single "Crown."

TXT will embark on their Act: Promise World Tour starting May 3-5 in Seoul, South Korea, and then head to the U.S. for 11 shows across the country, including two dates at New York’s Madison Square Garden.

Conan Gray - Found Heaven

Release date: April 5

Gen Z popstar Conan Gray has Found Heaven. After 2022’s Superache, his upcoming third album was co-produced by legendaries Max Martin, Greg Kurstin, and Shawn Everett, among others.

Gray had been teasing the 13-track record since last year with a slew of buoyant, '80s-tinged singles ("Never Ending Song," "Killing Me" and "Lonely Dancers") and poignant, Elton John-esque ballads ("Winner," "Alley Rose"). "When I was making the album, I was really obsessively listening to music of that era," he explained to NME. "I think also, because it was a deeply emotional time, I was almost hiding from reality. I didn’t listen to a song from the 2020s during the making of this album."

To celebrate this new, holy era, Gray will be touring Australia in July, North America in September and October, and Europe and the UK in November. "I want people to know that I was having fun and goofing around, and I want you to smile and I want you to feel like you can just be yourself," he added. "I just want the album to be a reminder to people that you can be so many things all at once."

Sinkane - We Belong 

Release date: April 5

Ahmed Gallab, the Sudanese American multi-instrumentalist behind Sinkane, has built his discography resisting musical genres. We Belong, his upcoming eighth studio album, is no different: it combines pop, funk, electronic, afrobeats, disco, and more into "a love letter to Black music," per a press release.

Sinkane’s first album since 2019’s Dépaysé, We Belong features 10 tracks and participations by Bilal, Money Mark, STOUT, and others. Each song tells the story of a different era in Black music and history, laced with love and hope for the future: the disco groove of "Come Together," the gospel choirs of "Everything Is Everything," the funky bassline of "How Sweet is Your Love."

Along with live band the Message, Sinkane has announced a select 10-city tour in the U.S., starting May 3 in New York City and wrapping up on June 9 in Pioneertown, California.

X Ambassadors - Townie

Release date: April 5

**Pop rock trio X Ambassadors dive deep into nostalgia for Townie, their fourth studio album. The record was inspired by their experience of growing up in the small city of Ithaca, New York, and how it shaped who they are.**

"As a grown man, I’ve fallen back in love with upstate NY, and I oddly feel blessed to have had something to rally so hard against/fight to escape from as a kid," vocalist Sam Harris said in a statement. "No Strings," the first single off the project, is an anthem for that restless feeling, and anchors their concept in a haunting, propulsive melody. "Your Town" and "Half-Life" continue the journey, although taking more melancholy tones.

X Ambassadors first set off their Townie tour in Europe and the UK during February and March. On the day of the release, they will begin the North American leg of the tour in Vancouver, Canada.

Vampire Weekend - Only God Was Above Us 

Release date: April 5

Five years after releasing their latest record, 2019’s Father of the Bride, indie band Vampire Weekend will drop their fifth studio album, Only God Was Above Us.

According to a press release, frontman Ezra Koenig wrote most of the songs in 2019-2020, and spent the last five years refining them with bandmates Chris Baio and Chris Tomson. The result is a collection of 10 "direct yet complex" tracks, "showing the band at once at its grittiest, and also at its most beautiful and melodic," as seen in singles "CAprilicorn," "Gen-X Cops," and "Classical."

In addition to a sold out performance in Austin, Texas that will coincide with the total eclipse on April 8 and a headline show at Primavera Sound festival in Barcelona, Vampire Weekend has announced an extensive North American tour throughout summer and fall.

Bryson Tiller - Bryson Tiller

Release date: April 5

Grab your tickets to Bryson Tiller’s upcoming tour while you can: he might go on a hiatus right after. That’s what the R&B singer and rapper told Complex, alleging that his number one passion is actually video games. "I've been designing a game for the past three years; been looking into internships for different companies. That's what I want to prioritize after this album comes out."

The album Tiller refers to is his eponymous fourth LP, a 19-track collection that includes a feature by Victoria Monét, and is described as "seamlessly blending R&B, dancehall, pop, drill, trapsoul, neo-soul, and hip hop" in a press release. "Bryson Tiller is not just an album; it's a declaration of artistic independence and a tribute to the relentless pursuit of greatness."

The project’s three alluring singles ("Outside," "Whatever She Wants," and "CALYPSO") exemplify how Tiller pushed the boundaries of R&B even more, and solidified his identity as one of music’s most singular artists. "My No. 1 goal with this album is just for everybody on Earth to hear it one time," Tiller also told Complex. "My guarantee is that they'll love [at least] one song."

Tori Kelly - TORI.

Release date: April 5

"You think you know who Tori Kelly is, but this album will prove that maybe you didn’t," said the YouTube-star-turned-singer in a NME interview about her fifth studio album, TORI. "I feel like I’m stepping into my power and owning my craft."

Her first LP since 2020’s A Tori Kelly Christmas, TORI. took inspiration from '90s and early aughts R&B and pop, as heard on singles "Missin U" and "Cut." "I was trying to create this world of nostalgia, but also there’s that balance with [TORI.] feeling fresh and new," she said. Comprising 15 tracks, it also includes participations by Ayra Starr in "Unbelievable," LE SSERAFIM’s Kim Chae-won on "Spruce," and Jon Bellion — who co-wrote and produced the album — on "Young Gun."

During the creation process, Kelly told Bellion that her guidelines were to be able to "belt out [songs] in the car" and "dance" to them, like one can do in the powerful "High Water." As far as it goes, it looks like they accomplished their mission.

Kelly will kick off her Purple Skies North American tour on April 12 in Ventura, California, and conclude it on May 3 in Kansas City, Missouri.

Future & Metro Boomin - TBA / We Still Don’t Trust You 

Release date: April 12

Rap titans Future and Metro Boomin have been personal friends and work peers for over a decade, but their first collaborative album is only coming out now. We Don’t Trust You, the first installment of a double album, dropped on March 22, while the second part — titled yet to be announced — is slated to release on April 12.

In We Don’t Trust You, the duo showcased their flawless chemistry with grandiose tracks, haunting trap beats, and star-studded features, such as "Like That" with Kendrick Lamar, "Young Metro" with The Weeknd, and "Type S—" with Travis Scott and Playboi Carti. As Metro defined in an interview with Complex, "it’s the classic Future and Metro, but just updated."

So far, no further details have been shared about the second album, but expectations remain high for the duo to outdo the first effort.

girl in red - I'M DOING IT AGAIN BABY!

Release date: April 12

"I wanted to sincerely apologize for the events that happened directly after the release of my second album, I'M DOING IT AGAIN BABY!" prefaced Norwegian singer girl in red — real name Marie Ulven — on a solemn social media video last month. But while viewers caught their breaths, she revealed it was all a witty joke: the album will only come out on Aprilil 12.

"This is a big year for me. 2024 is, like, my year," she added in the video. I'M DOING IT AGAIN BABY! follows Ulven’s 2021 debut If I Could Make It Go Quiet, but feels "more fun and more playful, and a little bit more confident," as she told Billboard. Lead track "Too Much" brings that novelty heads on, while singles "Doing It Again Baby" and "You Need Me Now?" with Sabrina Carpenter prove that Ulven’s powerful pop is only getting better.

Ulven will kick off her Doing It Again tour from April 16-June 2 in North America, and from Aug.27-Oct. 5 in Europe.

Kenny Garrett & Svoy - Who Killed AI?  

Release date: April 12

For his first electronic foray, NEA Jazz Master and GRAMMY-winning saxophonist Kenny Garrett enlisted the acclaimed producer-musician Svoy. The result is Who Killed AI?, a seven-track daring exploration of jazz and pop culture.

"The first two songs are really reminiscent of Miles [Davis]," Garrett shared in a statement. "The way I’m stretching the melody — that’s how I played with Miles." The opener and lead single "Ascendence" is a strong preview of what’s to come: distorted synths and drum and bass beats fused with Garrett’s fun and brilliant lines, a compelling portrait of what the future of music can be.

Later in the year, Garrett plans to take the album on a live tour. "I think my fans will find this interesting," Garrett shared in a statement. "Some people forget that my teacher was Miles Davis. So for me, it’s not that I have to do something different. It is just something that I do. All you have to do is present the music and let them take the journey." 

ERNEST - Nashville, Tennessee 

Release date: April 12

Early in March, singer/songwriter ERNEST announced on social media that he would be running for mayor in order to "legalize country music." Of course, fans started to get their hopes up for new music — and they were right. The plot was just part of his promotion for the newly announced Nashville, Tennessee, out April 12.

A tour de force with 26 tracks, the record features a bevy of guest stars: from Jelly Roll ("I Went To College, I Went To Jail"), to Lainey Wilson ("Would If I Could"), and ERNEST's two-year-old son, Ryman Saint. It also includes a bluegrass cover of Radiohead’s "Creep" with HARDY, and a cover of John Mayer’s "Slow Dancing in a Burning Room."

In addition to "I Went To College, I Went To Jail," four other advance tracks have been shared: "Why Dallas" with Lukas Nelson, "Ain’t As Easy," "Ain’t Too Late," and "How’d We Get Here."

Taylor Swift - The Tortured Poets Department 

Release date: April 19

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On the same night that she won her  lucky 13th GRAMMY for Best Pop Vocal Album with 2022’s Midnights, Taylor Swift also announced her 11th studio album, The Tortured Poets Department. Coming out April 19, the record will feature 16 tracks and collaborations by Florence + the Machine on "Florida!!!" and Post Malone on "Fortnight."

"I needed to make it, it was really a lifeline for me, it sort of reminded me why songwriting gets me through life," Swift said during her The Eras Tour show in Melbourne. "I've never had an album where I needed songwriting more than I needed it on Tortured Poets."

Along with the statement, Swift also shared an alternate cover for the physical album, titled after and including bonus track "The Bolter." Later on, three other versions named "The Manuscript," "The Albatross," and "The Black Dog" — all including an eponymous bonus track —  were also made available for purchase.

For the rest of the year, Swift will be touring through Europe and North America. As usual with the singer, more surprises are likely to come soon.

PartyNextDoor - PartyNextDoor 4 (P4)

Release date: April 26

**Canadian hitmaker and singer PartyNextDoor will make his long-awaited return this month. PartyNextDoor 4, also dubbed P4, is his first full-length work since 2020’s Partymobile, and continues his eponymous albums series after 2016’s P3.**

"This is the hardest I’ve ever worked on an album. This is the proudest I’ve felt," Party told Billboard for his March cover story. "I’m excited to grind even more for the next [one]. I’m in love with how hard you should work for it." 

He also explained that love is the reason why he takes so long to release new stuff. "I get into relationships and then music becomes second," he said. "I think I’m going to take a break from relationships, a long break, and just get back to making music."

In support of the release, Party shared moody, intimate singles "Resentment" and "Real Woman" — inspired by the same relationships that kept him off stage.

St. Vincent - All Born Screaming

Release date: April 26

In an interview with Mojo, St. Vincent — also known as Annie Clark — defined her upcoming seventh album, All Born Screaming, as "post-plague pop." Since its creation started right after the release of 2021’s Daddy’s Home, the years of seclusion and adjustment due to the COVID pandemic were a prominent influence in her new work.

"That kind of isolation breeds paranoia and loneliness, and loneliness can breed violence," she said. "It’s been a time of loss collectively and personally. [But] loss and death are very clarifying things, they make everything that doesn’t f—ng matter go away."

Comprising 10 tracks and features from Dave Grohl, Cate Le Bon, and Warpaint’s Stella Mozgawa, All Born Screaming is St. Vincent’s first entirely self-produced set, and an attempt at showcasing what does matter. "This record is darker and harder and more close to the bone. I’d say it’s my least funny record yet. There’s nothing cute about it," she added.

Clark released two singles off the album, "Broken Man" and "Flea," and is gearing up for a North American tour starting May 22.

Picture This - Parked Car Conversations

Release date: April 26

"Parked Car Conversations is by far the most personal album we have ever created," said vocalist and lyricist Ryan Hennessy in a press release about Picture This’s upcoming album. "It is an album about everything involved with being human. Love and loss and hurt and euphoria and all of those other complex emotions that flutter in between."

The album consists of 15 songs, but a third of it can be previewed through bittersweet, soaring singles "Get On My Love," "Song To Myself," "Leftover Love," "Call It Love," and "Act Of Innocence." Overall, Parked Car Conversations is a soundtrack "not to a movie, but to life," and aims to convey "the ups and downs of living" through ballads and anthems alike, according to Hennessy. 

Coming almost three years since the Irish band’s last release, 2021’s Life in Colour, the new record will be celebrated in high spirits with an Europe and U.K. tour, starting April 21 in München, Germany.

10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

While significant attention was devoted to the celebration of hip-hop in 2023 — an acknowledgement of what is widely acknowledged as its 50th anniversary — another important anniversary in hip-hop is happening this year as well. Specifically, it’s been 30 years since 1994, when a new generation entered the music industry and set the genre on a course that in many ways continues until today.

There are many ways to look at 1994: lists of great albums (here’s a top 50 to get you started); a look back at what fans and tastemakers were actually listening to at the time; the best overlooked obscurities. But the best way to really understand why a single 365 three decades ago had such an impact is to narrow our focus to look at the important debut albums released that year. 

An artist’s or group’s debut is their entry into the wider musical conversation, their first full statement about who they are and where in the landscape they see themselves. The debuts released in 1994 — which include the Notorious B.I.G.'s Ready to Die, Nas' Illmatic and Southernplayalisticadillacmuzik from Outkast — were notable not only in their own right, but because of the insight they give us into wider trends in rap.

Read on for some of the ways that 1994's debut records demonstrated what was happening in rap at the time, and showed us the way forward. 

Hip-Hop Became More Than Just An East & West Coast Thing

The debut albums that moved rap music in 1994 were geographically varied, which was important for a music scene that was still, from a national perspective, largely tied to the media centers at the coasts. Yes, there were New York artists (Biggie and Nas most notably, as well as O.C., Jeru the Damaja, the Beatnuts, and Keith Murray). The West Coast G-funk domination, which began in late 1992 with Dr. Dre’s The Chronic, continued with Dre’s step brother Warren G. 

But the huge number of important debuts from other places around the country in 1994 showed that rap music had developed mature scenes in multiple cities — scenes that fans from around the country were starting to pay significant attention to.

To begin with, there was Houston. The Geto Boys were arguably the first artists from the city to gain national attention (and controversy) several years prior. By 1994, the city’s scene had expanded enough to allow a variety of notable debuts, of wildly different styles, to make their way into the marketplace.

Read more: A Guide To Texas Hip-Hop: Definitive Releases, Artists & Events

The Rap-A-Lot label that first brought the Geto Boys to the world’s attention branched out with Big Mike’s Somethin’ Serious and the Odd Squad’s Fadanuf Fa Erybody!! Both had bluesy, soulful sounds that were quickly becoming the label’s trademark — in no small part due to their main producers, N.O. Joe and Mike Dean. In addition, an entirely separate style centered around the slowed-down mixes of DJ Screw began to expand outside of the South Side with the debut release by Screwed Up Click member E.S.G.

There were also notable debut albums by artists and groups from Cleveland (Bone Thugs-N-Harmony, Creepin on ah Come Up), Oakland (Saafir and Casual), and of course Atlanta — more about that last one later.

1994 Saw The Pinnacle Of Boom-Bap

Popularized by KRS-One’s 1993 album Return of the Boom Bap, the term "boom bap" started as an onomatopoeic way of referring to the sound of a standard rap drum pattern — the "boom" of a kick drum on the downbeat, followed by the "bap" of a snare on the backbeat. 

The style that would grow to be associated with that name (though it was not much-used at the time) was at its apex in 1994. A handful of primarily East Coast producers and groups were beginning a new sonic conversation, using innovations like filtered bass lines while competing to see who could flip the now standard sample sources in ever-more creative ways. 

Most of the producers at the height of this style — DJ Premier, Buckwild, RZA, Large Professor, Pete Rock and the Beatnuts, to name a few — worked on notable debuts that year. Premier produced all of Jeru the Damaja’s The Sun Rises in the East. Buckwild helmed nearly the entirety of O.C.’s debut Word…Life. RZA was responsible for Method Man’s Tical. The Beatnuts took care of their own full-length Street Level. Easy Mo Bee and Premier both played a part in Biggie’s Ready to Die. And then there was Illmatic, which featured a veritable who’s who of production elites: Premier, L.E.S., Large Professor, Pete Rock, and Q-Tip.

The work the producers did on these records was some of the best of their respective careers. Even now, putting on tracks like O.C.’s "Time’s Up" (Buckwild), Jeru’s "Come Clean" (Premier), Meth’s "Bring the Pain" (RZA), Biggie’s "The What" (Easy Mo Bee), or Nas’ "The World Is Yours" (Pete Rock) will get heads nodding.

Major Releases Balanced Street Sounds & Commercial Appeal

"Rap is not pop/If you call it that, then stop," spit Q-Tip on 1991’s "Check the Rhime." Two years later, De La Soul were adamant that "It might blow up, but it won’t go pop." In 1994, the division between rap and pop — under attack at least since Biz Markie made something for the radio back in the ‘80s — began to collapse entirely thanks to the team of the Notorious B.I.G. and his label head and producer Sean "Puffy" Combs. 

Biggie was the hardcore rhymer who wanted to impress his peers while spitting about "Party & Bulls—." Puff was the businessman who wanted his artist to sell millions and be on the radio. The result of their yin-and-yang was Ready to Die, an album that perfectly balanced these ambitions. 

This template — hardcore songs like "Machine Gun Funk" for the die-hards, sing-a-longs like "Juicy" for the newly curious — is one that Big’s good friend Jay-Z would employ while climbing to his current iconic status. 

Solo Stars Broke Out Of Crews

One major thing that happened in 1994 is that new artists were created not out of whole cloth, but out of existing rap crews. Warren G exploded into stardom with his debut Regulate… G Funk Era. He came out of the Death Row Records axis — he was Dre’s stepbrother, and had been in a group with a pre-fame Snoop Dogg. Across the country, Method Man sprang out of the Wu-Tang collective and within a year had his own hit single with "I’ll Be There For You/You’re All I Need To Get By." 

Anyone who listened to the Odd Squad’s album could tell that there was a group member bound for solo success: Devin the Dude. Keith Murray popped out of the Def Squad. Casual came out of the Bay Area’s Hieroglyphics. 

Read more: A Guide To Bay Area Hip-Hop: Definitive Releases, Artists & Subgenres From Northern California

This would be the model for years to come: Create a group of artists and attempt, one by one, to break them out as stars. You could see it in Roc-a-fella, Ruff Ryders, and countless other crews towards the end of the ‘90s and the beginning of the new millennium.

Multi-Producer Albums Began To Dominate

Illmatic was not the first rap album to feature multiple prominent producers. However, it quickly became the most influential. The album’s near-universal critical acclaim — it earned a perfect five-mic score in The Source — meant that its strategy of gathering all of the top production talent together for one album would quickly become the standard. 

Within less than a decade, the production credits on major rap albums would begin to look nearly identical: names like the Neptunes, Timbaland, Premier, Kanye West, and the Trackmasters would pop up on album after album. By the time Jay-Z said he’d get you "bling like the Neptunes sound," it became de rigueur to have a Neptunes beat on your album, and to fill out the rest of the tracklist with other big names (and perhaps a few lesser-known ones to save money).

The South Got Something To Say

If there’s one city that can safely be said to be the center of rap music for the past decade or so, it’s Atlanta. While the ATL has had rappers of note since Shy-D and Raheem the Dream, it was a group that debuted in 1994 that really set the stage for the city’s takeover.

Outkast’s Southernplayalisticadillacmuzik was the work of two young, ambitious teenagers, along with the production collective Organized Noize. The group’s first video was directed by none other than Puffy. Biggie fell so in love with the city that he toyed with moving there. 

Outkast's debut album won Best New Artist and Best New Rap of the Year at the 1995 Source Awards, though the duo of André 3000 and Big Boi walked on stage to accept their award to a chorus of boos. The disrespect only pushed André to affirm the South's place on the rap map, famously telling the audience, "The South got something to say." 

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Outkast’s success meant that they kept on making innovative albums for several more years, as did other members of their Dungeon Family crew. This brought energy and attention to the city, as did the success of Jermain Dupri’s So So Def label. Then came the "snap" movement of the 2000s, and of course trap music, which had its roots in aughts-era Atlanta artists like T.I. and producers like Shawty Redd and DJ Toomp. 

But in the 2010s a new artist would make Atlanta explode, and he traced his lineage straight back to the Dungeon. Future is the first cousin of Organized Noize member Rico Wade, and was part of the so-called "second generation" of the Dungeon Family back when he went by "Meathead." His world-beating success over the past decade-plus has been a cornerstone in Atlanta’s rise to the top of the rap world. Young Thug, who has cited Future as an influence, has sparked a veritable ecosystem of sound-alikes and proteges, some of whom have themselves gone on to be major artists. 

Atlanta’s reign at the top of the rap world, some theorize, may finally be coming to an end, at least in part because of police pressure. But the city has had a decade-plus run as the de facto capital of rap, and that’s thanks in no small part to Outkast. 

Why 1998 Was Hip-Hop's Most Mature Year: From The Rise Of The Underground To Artist Masterworks

In the days leading up to Usher’s Super Bowl performance, the singer waxed poetically about the significance of this moment not only in popular culture but for Black music.

Speaking with Kelly Carter on "Good Morning America," Usher reflected on the history of Black entertainers who performed for the masses under restrictive laws. Although a majority of those laws have been overturned, it would be remiss to not think about the recent series of court cases that have targeted Black musicians, such as Atlanta-based rapper Young Thug, whose music is currently being used against him in court. 

For singers like Usher who have been privy to the ways in which Black music — and those who create it — have been mistreated, his halftime performance was as much as a statement as it was a tribute to those who came before him. "I'm coming through the front door with this one," Usher told Carter.

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It is only fitting that the performance opened with lines from "My Way" — the title of his Las Vegas residency, which has featured a who’s who of prominent figures in pop culture — before launching into "Caught Up." Usher then descended from his anointed throne in a crisp, all white Dolce & Gabbana ensemble, he began a Michael Jackson-inspired dance routine with an array of backup dancers; the standout being renowned celebrity choreographer Sean Bankhead.

Usher made it clear early on, however, that his performance was no mere spectacle. He paused to deliver a testimony, one that bears repeating despite his new album and $100 million-earning Vegas residency: "They said I wouldn't make it, they said I wouldn't be here today, but I am." 

Once the air cleared and Usher thanked his momma for her steadfast advocacy and faith in him, he led Allegiant Stadium in a sing along of "Superstar." The track from 2004’s Confessions recently inspired a viral challenge on TikTok. 

A consummate performer and supporter of his peers, Usher wasn't content to simply highlight his own success. The singer transformed Allegiant Stadium to "The Yard" — the singular place at Historically Black Colleges and Universities, where students gather to talk, discuss, and have fun — and filled it with music. 

Usher’s Yard included a performance of "Love In This Club" with the assistance of two members of Kappa Alpha Psi Fraternity Inc., the second oldest Black fraternity in the U.S. The trio was supported by the Jackson State University marching band, known as the "Sonic Boom of The South," to finish the song. 

Even his brief moment of affection with singer Alicia Keys, who joined the singer for "My Boo," can be described as a "homecoming hug." Homecoming is another HBCU tradition, where alumni convene at their respective campuses and greet their former flame with a hug.

When Jermaine Dupri entered the stage to announce the 20th anniversary of Confessions, the transportation was complete. The audience was no longer in Vegas, but in Atlanta, the Black Mecca of the world. And Usher is Atlanta’s nucleus.

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It is here that the spirits of Michael Jackson, Marvin Gaye, and Prince accompanied Usher as he bewitched millions with a singular microphone and momentum stage presence. A haze of purple clouds and smoke led the way for singer H.E.R., the night’s self appointed "Bad Girl" and her crew of roller skating baddies.

While Usher may have began the halftime show with the enthusiasm of a young boy who just got his chance to perform a solo in the church choir, by its end he was fully inhabiting his chart-topping sex icon persona.Will.i.am’s voice rippled through the stadium as Usher, donning a blue and black Off-White outfit reminiscent of football shoulder pads, glided onto the stage with an aura that is equal parts charismatic and sinful sweet. 

Skating, a main tenant of Atlanta’s culture, is embedded in Usher’s ethos and a part of his larger business. The singer loves skating and owns several skating rinks.

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Usher finished the extravagant performance with "Yeah!" — a song beloved in Atlanta and far, far beyond. That the song is turning 20 this year and still resonates with a global audience (not to mention a football-loving one) is further evidence that Usher truly is the "King of R&B."

"Your moment is your moment. And this is a moment I’ve prepared for during the last 30 years," Usher told Billboard ahead of the Super Bowl. 

He certainly owned his moment. Usher's Super Bowl halftime show was no singular performance or an audition, but a coronation. He was receiving the torch carried by all the Black entertainers who preceded him, and reminding the world that the South still has something to say. 

Surrounded by Ludacris and Lil Jon,  strippers, and his own marching band, Usher closed the night out with the A-Town Stomp and one important phase: "I took the world to the A!" 

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He’s (still) got it bad! Usher lit up Super Bowl LVIII with an electrifying halftime show filled with a career-spanning setlist, drool-worthy dance moves and a parade of surprise guests including Alicia Keys, Ludacris, Lil Jon, H.E.R., will.i.am and more.

Days before taking the stage at Allegiant Stadium, the eight-time GRAMMY-winning R&B superstar opened up to Apple Music about the creative approach he took to planning his halftime show. “What I did is, I was very mindful of my past, celebrating my present, which is here in Las Vegas, and thinking about where we’re headed in the future, and that was really the idea,” he said. “What songs do I feel people know me for? What songs have been a celebration of all of the journey of what life and love and emotion has been offered in my music?

Usher’s halftime show comes on the heels of a monumental year and a half for the star, following his sold-out 100-show Las Vegas residency, My Way, at the Park MGM’s Dolby Live Theater. The R&B heartthrob also released Coming Home — his ninth studio album (and first in nearly a decade) on Friday — just two days before his epic performance.

Below, GRAMMY.com broke down all the best moments from Usher’s momentous halftime show.

That Grand, Las Vegas-Style Entrance 

From the drop, Usher let us know his Super Bowl set would be a celebration of all things Sin City as the camera wove through acrobats, showgirls, contortionists and dancers to reveal the R&B icon in all his glory — dressed in a dazzling white cape and seated on a mirrored thrown. 

From there, he launched into a high-energy rendition of “Caught Up,” one of the five consecutive top 10 singles from his landmark 2004 album Confessions. Not even an acrobat being launched through the air could distract from Usher’s swagger as he sauntered across the field.

A Sweet Shout-Out to His Mom

Transitioning between 2003’s “U Don’t Have to Call'' and a snippet of Confessions deep cut “Superstar,” Usher took a moment to recognize the magnitude of the occasion with a shout-out to his mother, Jonetta Patton. “But if you do call, know that God answers prayers. They said I wouldn’t make it. They said I wouldn’t be here today, but I am. Hey, mama, we made it. Now this — this is for you. My number one,” he said before crooning, “Spotlight, big stage / Sixty-thousand fans screamin’ in a rage.”

A Nostalgic Duet with His “Boo”

Usher’s halftime performance really hit its stride once he broke into his 2008 No. 1 hit “Love in This Club” with a full marching band. But the end of the song delivered the first big surprise of the night as the singer gestured across the field to introduce none other than Alicia Keys.

Seated at a futuristic red piano with a majestic cape of the same shade billowing behind her, the 16-time GRAMMY-winning singer-songwriter performed a snippet of her own 2004 single “If I Ain’t Got You” before being joined by Usher on their No. 1 hit “My Boo.” 

The pair’s decades of friendship were palpable as they belted out, “I don’t know about y’all but I know about us, and uh / It’s the only way we know how to rock / It started when we were younger, you were mine / My boo” and the number ended with both stars grinning ear to ear as Usher wrapped his arms around Keys. 

“Burn”-ing Up to Confessions

With producer Jermaine Dupri playing hype man, Usher celebrated the 20th anniversary of Confessions by running through a medley of songs from the 14x-platinum album, including “Confessions Part II” and a soaring take on “Burn,” which was undeniably one of the standout vocal moments of Usher’s entire set.

The star also put his sex appeal on full display, tearing away his glittery silver top to reveal a simple white tank as he performed “U Got It Bad” — only to remove that as well, finishing the song shirtless and glistening with sweat before ceding the spotlight to H.E.R. on an electric guitar.

“O.M.G.,” That Roller Skate Choreography!

Joined by will.i.am, Usher returned to stage dressed in a sparkling black-and-blue ensemble and roller skates — incorporating a popular moment from his recent residency as he ran through his 2010 chart-topper “O.M.G.” by nailing the choreography on wheels. For added measure, he finished off the section by skating deftly through will.i.am’s legs and striking a pose. 

Peace Up, A-Town Down

Of course, the grand finale of Usher’s halftime set couldn’t be anything but “Yeah!,” his smash worldwide hit that became the longest-running No. 1 of 2004 and an inescapable soundtrack to the early 2000s. Enlisting help from collaborators Lil Jon and Ludacris, Usher turned Allegiant Stadium into an all-out dance party and brought his halftime show to a triumphant climax with the song’s infectious, shout-it-out chorus.

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