meta-scriptPoll: From Bad Bunny To Taylor Swift, Which 2021 GRAMMY Awards Show Performer Are You Most Excited About? | GRAMMY.com
Ariana Grande performs at 2020 GRAMMYs with female dancers

Ariana Grande performs at 62nd GRAMMY Awards

Photo: Kevin Mazur/Getty Images for The Recording Academy

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Poll: From Bad Bunny To Taylor Swift, Which 2021 GRAMMY Awards Show Performer Are You Most Excited About?

BTS, Cardi B, Megan Thee Stallion, Brandi Carlile, DaBaby, Doja Cat, Billie Eilish, Mickey Guyton, HAIM, Brittany Howard, Miranda Lambert, Lil Baby, Dua Lipa, Harry Styles and more are also part of the stacked GRAMMYs lineup

GRAMMYs/Mar 9, 2021 - 02:17 am

The Recording Academy just shared the full performance lineup for the 2021 GRAMMY Awards show, taking place Sun., March 14. The stacked lineup includes Bad BunnyBlack PumasCardi BBTSBrandi CarlileDaBabyDoja CatBillie EilishMickey GuytonHAIMBrittany HowardMiranda LambertLil BabyDua LipaChris MartinJohn MayerMegan Thee StallionMaren MorrisPost MaloneRoddy RicchHarry Styles and Taylor Swift.

We're pretty certain you're looking forward to seeing all of these sets as much we are, and we want to know which artist you're most excited to see light up the stage!

For more info on all the special guests, please visit our GRAMMY Awards performers and presenters page here.

Make sure to check out the many exciting 2021 (virtual) GRAMMY Week events this week, kicking off with GRAMMY In The Schools Fest and Women In The Mix today. The massive week concludes, as always, with the Biggest Night In Music, where you can catch all the epic performers and big winners. The 63rd GRAMMY Awards will be hosted by the one and only Trevor Noah—tune in to CBS or Paramount+ on Sun., March 14 at 8 p.m. ET / 5 p.m. PT for all the action.

Poll: Who Do You Think Will Win The Best Rock Performance GRAMMY? | 2021 GRAMMY Awards Show

Chappell Roan performs during 2024 Bonnaroo Music & Arts Festival on June 16, 2024 in Manchester, Tennessee.
Chappell Roan at Bonnaroo 2024

Photo: Erika Goldring

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5 Artists Who Graduated From GRAMMY Camp: Chappell Roan, Maren Morris, Blu DeTiger & More

As GRAMMY Camp 2024 winds down, check out this list of leading figures in the music community who count themselves as alumni.

GRAMMYs/Jul 19, 2024 - 08:26 pm

GRAMMY Camp is almost a wrap — but the musical memories will last a lifetime. On Saturday, July 19, the weeklong summit for students interested in music careers will wrap after six enlightening days. 

Held at the Village Recording Studios in Los Angeles, GRAMMY Camp's faculty of music professionals — along with guest professionals — have offered precious insight to give campers the best chance at succeeding in their career of choice. 

The available Camp tracks include Audio Engineering, Electronic Music Production, Songwriting, Music & Media, Music Business, and much more. Many alumni of this enriching crash course have risen to prestigious positions across the musical landscape. 

As the Recording Academy signs off on yet another elevating GRAMMY Camp, check out this list of five major artists who cut their teeth at the almost 20-year institution.

Maren Morris 

The future country wunderkind attended GRAMMY Camp for its very first iteration, back in 2005. There, the then 15-year-old met undisputed leaders in the music community, like Jimmy Jam and Paul Williams — which set the course for her incredible career to come.

In the years since, Morris has won a GRAMMY, received 17 GRAMMY nominations, and topped the Billboard country charts. She also joined the country supergroup the Highwomen with fellow juggernauts Brandi Carlile, Natalie Hemby and Amanda Shires. 

At this year's GRAMMY Camp, Morris returned as a guest artist. What's her advice to budding artists? "Just stick to being authentic," she told RecordingAcademy.com, "and people see that, no matter what time they arrive to the party for you."

Along the way, "Find people that listen to you," Morris added, "but also push you and your creativity to new areas of yourself."

Read more: Maren Morris On 20 Years Of GRAMMY Camp & Her Advice To The Next Generation Of Music Industry Professionals 

Jahaan Sweet

In 2009 — four years after Morris' GRAMMY camp tutelage — the formidable Jacksonville, Florida, producer, songwriter and pianist Jahaan Sweet attended GRAMMY Camp.

At the outset, he was thrilled to come to L.A. for the first time and network with like-minded folks in music. "I knew that my skill set wasn't that great," he told GRAMMY.com a decade later, "but it was just so good to be around people who were all there to learn and create together.

"I feel like that's the biggest takeback I have of GRAMMY Camp," he continued. "It was amazing to have all those people together under one roof, all in the same vicinity, all doing creative things." Working with GRAMMY Camp Faculty Director Jason Goldman was one clear highlight for him: "He's a great guy, and he was such a good, carefree band director."

By now, Sweet has worked with Kehlani, Kendrick Lamar, Drake, Eminem, the Carters, Ty Dolla $ign, A Boogie Wit Da Hoodie, and many more; he's been nominated for three GRAMMYs and won one. And as a launchpad, GRAMMY Camp helped make all these accomplishments possible. 

Watch now: Producer Jahaan Sweet Talks Making Records With Boi-1da, Drake & More | Behind The Board 

Chappell Roan 

In 2024, Chappell Roan is very, very famous — as she admits, a little more famous than she would like right now. 

Regardless, the self-christened "Midwest Princess" — whose moniker was ensconced in the title of her 2024 breakout album — has wholly earned her plaudits, including opening for Olivia Rodrigo on her GUTS tour. And she can trace a line directly back to a decade ago, in 2014, when she attended GRAMMY Camp. 

"I didn't do my senior year. I didn't go to prom. I didn't go to graduation," Roan explained to Rolling Stone in 2022, about her early musical life. "I missed a lot of what would have been the end of my childhood to do this job," she says.

For those like Roan, who are dead serious about making the music thing work, GRAMMY Camp is an ideal fount of experience and inspiration.

Read more: Chappell Roan's Big Year: The Midwest Princess Examines How She Became A Pop "Feminomenon" 

Jensen McCrae 

Another shout out to GRAMMY Camp's Class of 2014: that's the year that indie-folk-pop favorite Jensen McCrae put in her time, at the tender age of 16.

"I started playing and writing music as a little kid, and I've known I've wanted to be creative for my whole life," McCrae told VoyageLA, adding that she began taking songwriting and performing seriously in high school.

"[Being a] half-white, half-Black girl who spent her whole life in academically cutthroat private schools while trying to pursue a career in the arts gives me a unique perspective on the world," she explained. Which made McCrae an live antenna at GRAMMY Camp, picking up signals left and right.

The 10-day experience cemented the Angeleno's desire to attend college at the University of Southern California's Thornton School of Music — where she got a full ride, and was off to the races. These days, she's fresh off an opening slot for Noah Kahan on the We're All Be Here Forever Tour.

Blu DeTiger 

"I remember thinking 'So many girls play guitar and sing,'" the TikTok-flourishing bass phenom Blu DeTiger told Spin in 2022. "I was like, 'I want to be different. I want to do something unique.' And I've never looked back." 

Part of GRAMMY Camp's message is: dare to be different, to be you. Which made DeTiger an ideal student, when she enrolled in 2015; today, she's leading the charge for a generation of young, innovative bassists of all backgrounds.

Read more: Love Thundercat? Check Out These 5 Contemporary Bassists Keeping The Flame 

Along with Morris and New Jerseyan singer/songwriter Jeremy Zucker, DeTiger returned in 2024 as a guest artist — bringing the musical education process full circle, as she continues to redefine how the bass is presented in the social media era of music.

The 20th annual GRAMMY Camp celebration is running now and concludes with the GRAMMY Camp Finale Student Showcase on Saturday, July 20, at the Ray Charles Terrace at the GRAMMY Museum.

Learn more about GRAMMY Camp here — and we'll see you next year in Los Angeles!

Explore GRAMMY Camp And The GRAMMY Museum

BTS Jimin
Jimin

Photo: Taylor Hill/Getty Images

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5 Takeaways from BTS Jimin's New Album, 'MUSE': A Bold Exploration Of Love And Inspiration

Jimin's second solo project, 'MUSE,' showcases his artistic growth and versatility, featuring a blend of nostalgic sounds, personal reflections, and standout collaborations.

GRAMMYs/Jul 19, 2024 - 05:45 pm

K-pop juggernauts BTS are still on hiatus due to military enlistments, except for Jin, who was discharged last month. Yet, all members remain booked and busy in their solo endeavors.

Documentaries, travel shows, special singles — you name it, they carefully prepared it before starting their duties. And after new records from j-hope (HOPE on the Street) and RM (Right Place, Wrong Person) this year, the next in line is Jimin, who dropped MUSE today.

The album comes almost a year and a half after his debut EP, FACE, which placed Jimin as the first South Korean soloist to top Billboard's Hot 100 chart. In it, the Busan-born star proved his versatility and prowess standing on his own, captivating audiences old and new with his sensitive charisma.

In MUSE, Jimin introduces a new facet of his musical identity: bolder and more confident, but still a big softie at heart. To celebrate the beginning of a new era — and to ease the wait until his discharge next year — here are five key takeaways from Jimin's latest release, MUSE.

It's Another Jimin-Led Production

FACE was a proper introduction to Jimin's artistic vision, with him contributing to every aspect of the project and co-writing all of its tracks, minus the instrumental "Interlude: Dive."

Now, he takes it up a notch for MUSE, showcasing his growth by co-writing six out of seven tracks, and co-producing two of them: "Rebirth" and "Interlude: Showtime." Once again, Jimin had a hand on all of the album's components, including its concept and visuals, and bore down another layer of his ever-evolving skills.

If FACE introduced us to a vulnerable and sometimes desperate Jimin, MUSE charges forward with main pop boy energy, tender but commanding, sweet but sassy. It works both as a gift to fans and a tool to get to know Jimin even deeper.

He’s Still In Search Of His Muse

"We never met, but she's all I see at night/ Never met but she's always on my mind/ Wanna give her the world/ And so much more/ Who is my heart waiting for?" Jimin sings in MUSE's track, "Who." As the lyrics suggest, MUSE's main theme is Jimin's journey to find the source of his inspiration — his muse.

The album's seven tracks are all interconnected by love and longing, with Jimin searching for the one but getting lost in the way, and back at it once more. Through this perspective, he continues his path of self-discovery. After looking at his own FACE in the mirror, who else does he see? Who else instigates him enough to make art?

A Stellar Team Backs Up The Effort

To write and produce MUSE, Jimin enlisted longtime collaborators Pdogg, Ghstloop, Evan, and Supreme Boi. They have also been working with BTS for years, and know just what Jimin wants and needs in his songs.

But to make this album even more special, Jimin also collaborated with a fresh crop of professionals. Lead single "Who" was co-written and co-produced by Jon Bellion, Pete Nappi, and Tenroc, while Ayo the Producer and Kofo co-signed the fan-dedicated "Closer Than This." OneRepublic's Ryan Tedder helped pen "Be Mine," and Tommy Brown has writing credits on "Rebirth" and "Smeraldo Garden Marching Band (feat. Loco)."

Aside from Korean rapper Loco, MUSE also features American actress and singer Sofia Carson on the smooth duet "Slow Dance." Together, these names assembled a cohesive, yet diverse LP, brimming with influences from several decades, genres, and countries at once.

The Smeraldo Flower Makes A Comeback

Back in 2017, when BTS was in their LOVE YOURSELF era, they also introduced to their lore a fictional blue flower named Smeraldo. Symbolizing "a truth that cannot be told," its legend was better explored in the track "The Truth Untold (Feat. Steve Aoki)," and offered important clues to understanding that era's messages.

However, as years passed, the Smeraldo flower was largely forgotten from BTS's new works — until MUSE. Here, Jimin brings back the blue flower as one of the albums' visual concepts, and as the main motif behind pre-release "Smeraldo Garden Marching Band (feat. Loco)."

According to a press statement, the track's lyrics "express the longing to confess and find love on behalf of those unable to articulate their feelings," hence the use of Smeraldo. As for its curious title — loosely inspired by The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band — it came first as a casual nickname between Jimin, Pdogg, Ghstloop, and Evan while they worked together on FACE, and eventually became real.

It’s Packed With Nostalgia

If you miss Justin Timberlake's Justified sounds and other early-2000s gems, MUSE is here to take you on a nostalgic trip. Inspired by pop, R&B and hip hop from that era, Jimin gave his latest album a vintage, cozy veneer.

These references are predominantly visible on "Who" and its delightful guitar strums, but "Slow Dance (feat. Sofia Carson)," for example, sounds like an updated version of Usher and Alicia Key's "My Boo," and "Be Mine" could be the 2020's lovechild of Santana's "Maria Maria" and Sean Paul's "I'm Still In Love With You."

Another strain of references can be seen in "Smeraldo Garden Marching Band (feat. Loco)," which extends The Beatles' inspiration to experimental samples and marching band percussion, and creates a quirky piece that strays away from any current trends. "Interlude: Showtime" drinks from the same source, featuring a circus brass and drum line that introduces us to the singularity of "Smeraldo Garden."

While infused with nostalgia, MUSE still appeals to today's tastes, and offers a seamless, polished listen. It stands as a testament to Jimin's artistic growth, and while he might not have found his muse yet — he is certainly a source of inspiration for many.

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Amy Allen Press Photo 2024
Amy Allen

Photo: David O’Donohue

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Meet Amy Allen, The Hitmaking Singer/Songwriter Behind Sabrina Carpenter's "Please Please Please" & More Pop Gems

Amy Allen has penned hits for stars like Halsey, Harry Styles, and Tate McRae, including two recent smashes from Sabrina Carpenter. As she embarks on her own artist journey, learn more about the GRAMMY-winner's already dazzling career.

GRAMMYs/Jul 18, 2024 - 06:13 pm

Some artists are lucky enough to have a moment: a song of the summer, a radio hit, or a point at which their song dominates the pop conversation. Before even launching her own singing career, Amy Allen has done just that — multiple times.

In 2022, the Maine native contributed to hit songs from Harry Styles, Lizzo, Charli XCX, and King Princess; at the 2023 GRAMMYs, she was one of the inaugural nominees for Songwriter Of The Year, Non-Classical, and celebrated an Album Of The Year win alongside Styles thanks to her work on Harry's House. And as of press time, two songs she co-wrote with Sabrina Carpenter are in the top 10 of the Billboard Hot 100 chart: "Espresso" and "Please Please Please," the latter of which hit No. 1.

When you have a resume and catalog as impressive as Allen's, it's hard not to get stuck in a run of highlights — but Allen's writing style is so full of remarkable emotional depth and inevitable hooks that her life and career deserves further exploration. After binging on classic rock and performing in rock and bluegrass bands in her youth, Allen began writing songs for others in the mid 2010s and has only continued to expand her impact on audiences and collaborators alike.

"Amy is a once-in-a-lifetime writer and friend — it all comes to her very naturally and effortlessly," Carpenter recently told Variety. "She's super versatile: She can wear any hat and yet it still feels authentic. I've learned a lot from her and admire what an incredible collaborator she is."

Along the way, Allen has continued honing her skills as an artist in her own right, releasing a handful of EPs and singles since 2015, initially under the name Amy and the Engine. But on Sept. 6, she's ready to fully introduce herself with her debut album — fittingly titled Amy Allen.

Just after Allen celebrated her latest No. 1 and released her newest single, "even forever," GRAMMY.com rounded up the key details you need to know about the singer/songwriter's diverse musical background, from her advocacy for female creators to seeing Harry Styles sing a song she co-wrote to a massive audience.

Her Origin Story Features A Lot Of Car Talk

Allen's early musical growth relied on four-wheeled vehicles to drive the plot forward — in many different forms. Growing up in rural Maine meant long car rides to for school and family outings, which in turn meant a lot of time with the radio.

"My dad is the biggest classic rock fan, so since I was little, I spent hours every day listening to music in the car with him and my sisters," she told Variety earlier this year.

When it came time for one of her sisters to start a band, the elder Allen named it No U-Turn, setting the theme. When the band needed a new bassist, Amy took up the low end at just 8 years old, learning classic songs from the likes of Tom Petty and Rolling Stones. The band started collecting opening spots at a bar in Portland, Maine, and lasted until Allen was in high school and her sisters had left for college. In addition, she started playing in a bluegrass band called Jerks of Grass alongside her high school guitar teacher.

Eventually, Allen thought about moving on and changing course. "I went to nursing school at Boston College for two years, and within a month of getting there I was like, 'I made a big mistake,'" she continued. After moving over to the prestigious Berklee School of Music, Allen started a new project, yet again turning to vehicular terminology: Amy and the Engine, who would go on to open for the likes of Vance Joy and Kacey Musgraves. The project's timeless indie pop charm shone brightly on singles like "Last Forever" and the 2017 EP Get Me Outta Here!, fusing references ranging from the Cranberries to the Cure.

She's A Major Champion For Women In Music

Back in 2021, Allen pondered whether it was time to carve up one of America's most prominent monuments. "Can you imagine tits on Mount Rushmore/ And Ruth Bader Ginsburg from dynamite sticks?" she sang on "A Woman's World," a highlight from her 2021 solo EP AWW!. The song backs off from that explicit ask, but the low-slung waltz of ghostly piano and gentle acoustic guitar still subversively slices at traditional gender roles and power dynamics. 

And while the track may focus its first verse on the Notorious RBG, Allen designed it as a more approachable anthem. "I felt very proud of that song. And it's something that I love to play live, because I think that it's nice as a woman to give that moment to other women in the audience where I see them," she told The Line of Best Fit upon the EP's release.

Her solo work sits in a long line of female pop and rock stars looking to lift others up — with Allen's list of influences including everyone from the Carpenters and Pat Benatar to No Doubt, Hole, and Siouxsie and the Banshees. But she's also aware of the shortcomings in the industry when it comes to behind-the-scenes matters, with female songwriters representing a disproportionately small percentage of the industry and often at lower revenue than their male counterparts. 

"It's important to have more women writing and performing so that younger girls can be hearing that and really connecting with that and resonating with that, and then being inspired to do that themselves," she continued. "I'm really excited to hear what the next generation of singer songwriters creates, and I want to do my part in making sure that they're able to."

She Went Full Circle With Selena Gomez

Allen's emotionally salient and indelibly quirky songwriting with the Engine caught the attention of more than just adoring fans. While on a tour stop in New York, she connected with Scott Harris, a songwriter who has worked with the likes of Shawn Mendes, Camila Cabello, Niall Horan, and Meghan Trainor; when Allen eventually moved to New York, she would take on some of Harris' writing sessions when he was in Los Angeles. One of those sessions spawned the first song she'd place with another artist: Selena Gomez's "Back To You," which ended up on the soundtrack for the second season of Netflix's teen drama "13 Reasons Why" in 2018. 

"I grew up listening to Selena Gomez, and I know that she's going to be a pop icon forever," Allen told People in 2020. "She's awesome. I was so psyched…It definitely propelled my career in the pop writing field further."

Two years later, she would re-team with Gomez for "My Mind & Me," a single released alongside a documentary film of the same title following the impact of the star's diagnoses with lupus and bipolar disorder on her career. The single similarly offers an openhearted, empathetic look at big mental health struggles, this time in the form of a sweeping, cathartic power ballad driven by stumbling syllables and stair-step piano. 

The track was shortlisted for Best Original Song at the 2023 Academy Awards, charted in more than a dozen countries, and, perhaps most importantly, seemed to have made quite the connection with Gomez. "Honestly, it was therapeutic for me," the pop star and actress told Variety in 2022. "I felt super connected to what I was singing and what I was saying."

She Loves Seeing Her Collaborators Live

Songwriters often wind up hidden behind the scenes, unable to really gather the impact that their artistic expression is making on others. But thankfully, Allen has been able to catch a peek in on the arena-sized reactions for some of her biggest collaborators. 

One of Allen's most-played co-writes is "Adore You," a highlight from Harry Styles' 2019 album, Fine Line, which has nearly 1.7 billion streams on Spotify alone as of press time. The buoyant, slippery burst of Fleetwood Mac-indebted funk pop embodies the start of an infatuation, and fans similarly felt under the song's spell. And Allen finally got to see that feeling come to life at Styles' album release show at the Kia Forum in Los Angeles in 2019. 

"Watching Harry, I was really nervous because the album had only been out for a couple days and I wasn't sure if anybody would know that song," Allen told Variety in 2020. She also noted that the song was a hard turn from more heartbroken tracks she'd written for the likes of Halsey. "'Adore You' was my first feel-good song, so I'm psyched about that," she added.

Though not in person, Allen got a similar bolt of joy when she was able to watch Lizzo perform Styles' track for BBC Radio 1 in 2020. "I idolize Lizzo," Allen continued. "It really just goes to show that the right song can be performed by many different people." 

Little did Allen know that she'd get to celebrate a GRAMMY nomination and win alongside Lizzo and Styles, respectively, just three years later. She co-wrote "If You Love Me" from the flute-jamming pop star's 2022 record Special, which was nominated for Album Of The Year at the 2023 GRAMMYs, where Styles' Harry's House (which featured Allen's co-write "Matilda") won the coveted honor.

She Shapeshifts Her Songwriting For Each Artist

When a songwriter has to split their tracks up between multiple different artists, it might be difficult to ensure that each track sounds appropriately fitted to each performer. For Allen, it all comes down to knowing when to follow the rules and when to break them. 

"Sometimes we'll be writing and someone will say, 'It should go straight to the chorus here,' and in my brain I'm like, 'But we need a pre-chorus!' — you know, following the ABCs of songwriting," she told Variety. "But I've really been trying over the last couple of years to deconstruct some of those — that you don't need to pull out all the tricks all the time. It can actually make the song more interesting."

In fact, it might come down to what she prioritizes when sitting down to write, rather than which rules to follow. While walking the red carpet for the 2021 Ivor Novello Awards for songwriting and composition, Allen explained her perspective on songwriting formulas to PRS For Music: "When I'm writing for myself, I usually start with the verse and move my way through, and lots of other times when I'm writing with another artist I make sure the chorus is bulletproof."

The GRAMMYs Are Helping Change Her Family's Perspective On Her Career

Allen earned her first GRAMMY nomination in 2022 for her work on Justin Bieber's Justice, but her most meaningful nomination came a year later for Songwriter Of The Year, Non-Classical at the 65th Annual Awards ceremony (alongside Nija Charles, The-Dream, Laura Veltz, and Tobias Jesso, Jr.). While Allen had a hard time contextualizing the recognition, it helped her loved ones better understand the impact of her career.

"I'm just so grateful…Even my closest family and friends, they're like, 'I've listened to this artist for so long, or I listened to this song on the radio, and I had no idea there was a team that helped make this happen,'" she told VERSED: The ASCAP Podcast in 2022. "People like me growing up in small towns, we don't know that being a songwriter for a career is an option… I watched the GRAMMYs when I was growing up, and if I had known that people were making great careers, I would've gotten on the track a lot earlier."

Though the inaugural award ultimately went to Jesso, Jr., Allen seems to agree that he's deserving of the honor — he's one of her collaborators on her upcoming album.

Maine Will Always Be Home — and An Inspiration

For those who haven't been to Maine, a quick look at Allen's social media will reveal just how stunning the American Northeast can be. Among TikToks promoting her music, Allen almost inevitably drops in a clip displaying the expansive natural beauty of her home state — whether she's on a rope swing over a dazzlingly blue pool of water, or dropping a front spin while skating on the ice, or watching the massive waves from her family home.

"POV: ur back home in maine and wondering why u ever left," she plastered over one particularly stunning TikTok montage of a dazzling day swimming amongst waterfalls. The only thing as beautiful as the scenery is the music behind it is an unreleased track about missing home — proof that Maine will always be part of her, and that she clearly made the correct choice in following her songwriting dreams.

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Grateful Dead at the Sphere in Las Vegas
The Dead Forever residency at Sphere runs through Aug. 10.

Photo: Kevin Carter

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Why Dead & Company's Sphere Residency Is The Ultimate Trip

The 30-date Las Vegas residency is an unprecedented look at Dead & Co's live artistry. With stunning visuals and immersive technology, the Dead Forever residency takes attendees on an unpredictable, eye-popping vortex journey.

GRAMMYs/Jul 18, 2024 - 01:34 pm

The scene on Saturday, July 13, was one mostly familiar to Dead & Company fans: Usual suspects Jeff Chimenti on keys, Oteil Burbridge on bass, Mickey Hart on drums, and John Mayer on guitar, a Silver Sky in hand. Grateful Dead co-founder Bob Weir dutifully approached the microphone to deliver one of the Dead’s best-known opening lyrics: "You tell me this town ain’t got no heart."

Throughout the evening, appreciative cheers and whistles sounded at the first notes of a classic, like this one, intermingling with the hints of marijuana in the air. The crowd of thousands, who’d traveled from both near and far for the occasion, swayed to the music. Largely clad in the tie-dye t-shirts customary to the Dead fandom, they comprised a vivid sea of color, visible even in the venue’s dimmest lighting.

Bathed in the glow of a key anomaly — a 160,000-square-foot curved LED canvas — a Deadhead sitting in the row ahead of me turns around and asks if I’m enjoying the show (I am). When I return the question, he is emphatic, his response succinct: "it’s transformative."

He’s not wrong in that the audiovisual spectacle — which wrapped its eighth of 10 weeks this past weekend — metamorphoses Dead & Company’s concert format. Since it debuted in May, the now 30-date Las Vegas residency, dubbed Dead Forever, has attracted old-school and new-generation Deadheads, as well as curious first-timers. From one-of-a-kind production tools, like its 16K LED display (the highest-resolution display in the world, per developers) and stereographic projection, Sphere has empowered Dead & Company to carry forth the legacy of one of the most fervently-loved bands in American music history, with unprecedented storytelling capacities and complete creative control.

Read on for four reasons why Dead & Company’s residency at Las Vegas’ most-talked-about venue is the rock outfit like they’ve never been seen before.

The Meeting Of Music & Visuals Allows For True Narration

For the nearly four hours that Dead & Company play each Thursday, Friday, and Saturday of a residency week, the domed venue adjacent to the Venetian transforms from Sphere to spaceship. Narratively, the show is stylized as a long, strange trip through space that issues nods to the Grateful Dead’s history.

It’s only fitting that this story begins in San Francisco, where the Dead’s townhouse in the heart of the Haight-Ashbury district becomes the focal point of the audiovisual journey’s intro. The 360-degree view of the Dead’s residence and the larger row of townhouses to which it belongs pans to a drone shot of the Bay Area at golden hour and soon thereafter, outer space.

Visually, attendees travel through time and space in an unpredictable, eye-popping vortex of fantasticality (and sometimes, reality). Take, for example, the segment that recreates the Dead’s performance at the Great Pyramid in Giza, Egypt. The scene is punctuated by black bats that flap swiftly through the desert landscape — a detail that comes as a surprise to those in the audience, and one ultimately added based on Weir’s recollection of this very phenomenon during the 1978 event, Mayer tells GQ 

Before Dead & Company bring Dead Forever full-circle by returning to 710 Ashbury Street at the show’s close, the show winds through a colorful, circuitous run of visuals: the Dead’s iconic technicolor dancing bears, Cornell University’s Barton Hall, and a wall made entirely of digital reproductions of Dead event posters and hard tickets. The show’s depth of reference is plunging, and Sphere’s technology allows the story to play like an abstract movie that blurs timelines, affording Dead & Company an unusual and nonpareil opportunity to leverage live storytelling in a way they’ve never before been able to.

While Dead Forever is accessible purely as a visual marvel, for the initiated, it is rife with Easter eggs. Its historical allusions are familiar touch points for the Deadheads who hopped on the metaphorical bandwagon back when Jerry Garcia was at its helm. Although some of its segments will evade those less fluent in the Dead’s storied past, they can nevertheless serve as educational gateways to it (and to greater, deeper fandom) for those who leave the show wanting to learn more. 

Read more: A Beginner’s Guide To The Grateful Dead: 5 Ways To Get Into The Legendary Jam Band

In A Way, Everything Is New

Whether one has seen Dead & Company once, five times, 20 times, or never before matters not, for Dead Forever is a brand-new show. Familiarity with the Grateful Dead’s legacy and its contemporary offshoot's genesis certainly enriches the overall experience, but it’s not a requisite to enjoy the show, making the residency a particularly good entry point for the Dead & Company-curious who may have missed them on The Final Tour in 2023.  

Dead Forever levels the playing field for attendees in that, apart from the songs on the setlist, the residency represents net-new material. The marriage of music and visuals makes each of the 18 tunes new from the standpoint of an audiovisual experience, and the novelty of Dead Forever deepens for even the most experienced Deadhead.

"When I was growing up, ‘Drums’ was always my bathroom song, but now you don’t want to miss it," an attendee tells GRAMMY.com at the end of the first set (Dead & Company play one six- or seven-song set and take a 30-minute intermission before beginning the evening’s second and final set).

A customary part of the Dead’s sets, "Drums/Space" is an extended percussion segment that takes on new life in Dead Forever. Led by Mickey Hart, the set two standout is where sound evolves into physical feeling. As this portion of the show starts, the curved LED canvas swirls with images of different drums that move wildly as Hart and Jay Lane (who stands in for Grateful Dead co-founding member, Bill Kreutzmann) diligently drum, steadily increasing the pace and intensity with which they do so. The instruments that grace Sphere’s screen are Hart’s own, the drummer tells Variety. Following 3D-photographing that enables them to be displayed in this fashion, an ensemble of at least 10 different drums joins the visual jamboree.

The cinematic, multisensory nature of this segment grows increasingly climactic, with the percussion becoming so thunderous it becomes physical. No surprise, considering Sphere’s immersive, crystal-clear sound system, or the fact that 10,000 of the venue’s 17,385 seats are haptic seats that can vibrate in time with the mounting percussion. This technology transforms "Drums/Space" and allows a customary piece of the Dead’s traditional sets to be heard, seen, and felt anew.

The Environment Is Unusually Immersive —And Intimate

Upon mention of Sphere’s size — the globe measures 875,000 square feet and can accommodate up to 20,000 people — "intimate" is not the first word to come to mind. Still, the venue felt remarkably intimate during Dead & Company’s final performance of July.

This was owed in equal parts to its self-contained design and its immersive visual environment, in which Sphere’s LED screen wraps over and behind the audience. However uncannily, the latter contributes to a sense of closeness, creating the illusion that Sphere, its visual displays, and its audience are situated much more closely than they actually are.

Its 580,000-square-feet of LEDs, coupled with its 360-degree shape and structure, render Sphere the most immersive live music venue in the world. To that end, it’s not hyperbolic or unreasonable to call Dead Forever Dead & Company’s most immersive live venture yet.

Of course, the Dead Forever narrative — a trip through space undertaken together, as one community — only adds to the show’s combined sense of intimacy and immersion.

No Show Is The Same

It’s not out of character for Dead & Company to play no repeats across consecutive evenings (as they did at San Francisco’s Oracle Park, where they laid their touring career to rest last July), and Dead Forever is no exception. Apart from "Drums/Space" — the sole item on the setlist that recurs each night — the 17 other songs that the band will play and their visual accompaniments are left to Dead & Company’s whim. 

"What’s become really interesting — and I would say it’s a challenge, but it’s a really fun one — is that not only do you have to make the songs work in some kind of a flow for the setlist, but every piece of content has maybe eight or 10 songs that can go with it," Mayer told Variety. 

No show is the same, yielding similar but unique viewing experiences across a given residency weekend and, more broadly, the portfolio of Dead Forever shows performed to date. This aspect has enticed avid fans to return not once, not twice, but three times in a given weekend, to see a fuller scope of what Dead Forever has to offer across its many possible variations.

With the residency’s July run now in the rearview, Dead & Company will take a brief break before returning to Sphere Aug. 1-3 and 8-10 for the final Dead Forever trips — for now.

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