meta-scriptPoll: From Bad Bunny To Taylor Swift, Which 2021 GRAMMY Awards Show Performer Are You Most Excited About? | GRAMMY.com
Poll: From Bad Bunny To Taylor Swift, Which 2021 GRAMMY Awards Show Performer Are You Most Excited About?

Ariana Grande performs at 62nd GRAMMY Awards

Photo: Kevin Mazur/Getty Images for The Recording Academy

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Poll: From Bad Bunny To Taylor Swift, Which 2021 GRAMMY Awards Show Performer Are You Most Excited About?

BTS, Cardi B, Megan Thee Stallion, Brandi Carlile, DaBaby, Doja Cat, Billie Eilish, Mickey Guyton, HAIM, Brittany Howard, Miranda Lambert, Lil Baby, Dua Lipa, Harry Styles and more are also part of the stacked GRAMMYs lineup

GRAMMYs/Mar 9, 2021 - 02:17 am

The Recording Academy just shared the full performance lineup for the 2021 GRAMMY Awards show, taking place Sun., March 14. The stacked lineup includes Bad BunnyBlack PumasCardi BBTSBrandi CarlileDaBabyDoja CatBillie EilishMickey GuytonHAIMBrittany HowardMiranda LambertLil BabyDua LipaChris MartinJohn MayerMegan Thee StallionMaren MorrisPost MaloneRoddy RicchHarry Styles and Taylor Swift.

We're pretty certain you're looking forward to seeing all of these sets as much we are, and we want to know which artist you're most excited to see light up the stage!

For more info on all the special guests, please visit our GRAMMY Awards performers and presenters page here.

Make sure to check out the many exciting 2021 (virtual) GRAMMY Week events this week, kicking off with GRAMMY In The Schools Fest and Women In The Mix today. The massive week concludes, as always, with the Biggest Night In Music, where you can catch all the epic performers and big winners. The 63rd GRAMMY Awards will be hosted by the one and only Trevor Noah—tune in to CBS or Paramount+ on Sun., March 14 at 8 p.m. ET / 5 p.m. PT for all the action.

Poll: Who Do You Think Will Win The Best Rock Performance GRAMMY? | 2021 GRAMMY Awards Show

J-Hope's Road To 'Hope On The Street Vol.1,' From Falling Back In Love With Dance To Tying Together His Global Influences
J-Hope performs during the Times Square New Year's Eve 2023 Celebration in New York City.

Photo: Roy Rochlin/Getty Images

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J-Hope's Road To 'Hope On The Street Vol.1,' From Falling Back In Love With Dance To Tying Together His Global Influences

After 11 years in BTS, j-hope revisits the passion that started it all: dancing. Ahead of his new docuseries and special album, 'Hope on the Street Vol.1,' discover the full-circle journey that brought him back to his roots.

GRAMMYs/Mar 28, 2024 - 04:28 pm

"Just dance," j-hope commands on his 2018 BTS solo track.

For the international sensation, that's what it's always been about: expressing himself through movement. Now, 11 years after the launch of the seven-piece group, j-hope takes a U-turn to where it all began, before his K-pop idol days, street dancing between his hometown, Gwangju, and Seoul, South Korea.

Out March 29, j-hope's new special album, Hope on the Street Vol.1, is a musical ode to dancing that boasts a "vibrant collection of six tracks spanning a diverse array of sounds and moods that showcase j-hope's musical prowess and depth." Like j-hope's global perspective of dance, the EP expands borders and sounds, featuring appearances from HYBE labelmate HUH YUNJIN of LE SSERAFIM as well as American stars Nile Rodgers and Benny Blanco.

The mini-album will also be accompanied by a docuseries of the same name, premiering on Amazon Prime Video on March 28. According to a press statement, the six-part project will "highlight j-hope's story and love for dancing as he begins a new journey."

Ahead of Hope on the Street Vol.1's arrival, take a look at how j-hope's origins inspired the project — from his enrollment in a local dance academy to songwriting with J. Cole on their 2023 single, "on the street."

Finding Purpose In Dance

Long before becoming a global superstar, j-hope (born Jung Ho-seok) first discovered his love for dancing on the playground.

"The school I went to had a dance lesson for 30 minutes in the morning. They would play a dance video, and we would copy it as exercise," j-hope recalled in a 2013 interview for the BTS Japan Fanclub magazine. "My friends around me would praise me, saying, 'You're really good!'"

Eventually, those recess workouts turned into a passion. J-hope began practicing moves at home and freestyling at local talent shows. By the sixth grade, he told his parents he was serious about it, enrolling him in Gwangju's Joy Dance Academy.

While at the Academy, j-hope also joined the underground dance crew, NEURON, building a reputation under the name "Smile Hoya." Though he hasn't participated in the troupe since his pre-BTS days, he still recognizes it as one of the most influential parts of his career.

He'll even honor the crew with Hope on the Street, which includes a track called "NEURON," featuring Gaeko and yoonmirae. He will also return to Gwangju in the closing chapter of the docuseries.

It's not the first time j-hope shouted out Gwangju, either. His 2019 collab with Becky G, "Chicken Noodle Soup," paid tribute to his beloved upbringing: "From Gwangju, one gang of you-know-what/ Geumnam Chungjang Street, that's my Harlem." (The same track also foreshadowed his latest release: "Hope on the street, now it's my own way.")

Forging A New Life In Music With BTS

J-hope continued to have a diligent mindset as a trainee at Big Hit Entertainment. But as revealed in BTS' 2018 docuseries, Burn the Stage, training and dieting became emotionally and physically tolling. At one point, j-hope even considered leaving the group.

"I couldn't do things I wanted to do," he revealed during a 2021 You Quiz on the Block segment. "To be honest, I wanted to play games. I want to go out and hang out. I wanted to stay with my family. I had to give up a lot of things from that perspective."

The stress became so intense that he bought a one-way ticket to Gwangju. But ultimately, the brotherhood and love of music he formed with BTS gave him the courage to return: "I came back because I trusted you," j-hope recounted.

And they trusted him, too: "I told [Big Hit] that we needed Jung Ho-seok. We couldn't debut without him," RM responded. Meanwhile, Jung Kook delivered a tearful speech to encourage him to stay with the band.

The longer he stayed, the more j-hope began to love other sides of music, like producing and songwriting. Now, he has become one of the main writers for the group's tracks, alongside RM and Suga, and has co-penned all of his solo projects, including Hope on the Street.

Spreading His Wings With Two Full-Length Solo Projects

After nearly 10 projects with BTS, j-hope delivered his debut mixtape, Hope World, in March 2018.

"My fantasy had always been making a music video and performing with the music I had created. I wanted to put my own story to music and share it with the world," he told Time magazine upon Hope World’s release.

It's an introduction to j-hope the artist, inviting listeners to step into Hope World, a colorful kaleidoscope of different cultures and styles — something that has also been a key part of his dance journey.

Though, j-hope still wanted to dig deeper into his artistry. He developed his sound, becoming more vulnerable in his lyricism on tracks like 2020's "Outro: Ego." By 2022, he was ready to drop his first studio album, Jack in the Box.

Where Hope World showcases j-hope's dance performance, Jack in the Box highlights "my artistry in music." But Hope on the Street paints the full image of the phenom — part musician, part dancer.

Laying The Groundwork With "On The Street," Featuring J. Cole

One of j-hope's earliest musical influences was J. Cole. The rapper inspired j-hope's stage name and the title of his mixtape, which pays homage to 2011's Cole World. In 2022, j-hope honored Cole with "Born Singer," the BTS re-write of Cole's "Born Sinner." So, a celebratory meeting was in order when they were both scheduled to perform at Lollapalooza (where j-hope made history as the first Korean soloist to headline).

"[He's] my idol," j-hope said to Variety in 2023. Since they met, he "couldn't stop thinking about how great it would be if we could make music together." He reached out to J. Cole, and "on the street" was born.

As j-hope told Variety, the "street" concept became a metaphor for life: "The street is a place where people can actually encounter and feel real lives of people: a child's innocent mind; first encounter with someone and falling in love; someone in an urgent moment;" and so much more. It's the place where he learned to love dance — and where he grew a love for music and artists like J. Cole, who called their collab "a blessing" in the behind-the-scenes footage.

And thus, "on the street" became the springboard for his forthcoming project, Hope on the Street.

Unveiling A Docuseries And A Multi-Part Project

By the tail end of 2023, each member of BTS had enlisted in mandatory military service. But even during the septet's hiatus, j-hope managed to serve up a surprise announcement of Hope on the Street on Feb. 17 with a fitting montage of dance videos.

The joint docuseries and album follows j-hope's journey of self-discovery, accompanying his former instructor, Boogaloo Kin, as they dance their way through the streets of Osaka, Seoul, Paris, New York, and his hometown while meeting other dancers.

"Hope on the Street, my roots, the most important part of my life. This is how j-hope danced. I wanted to share this story with you," he said in an interview for the documentary.

After years of breaking records and making history as a member of BTS, it was "a chance to look back on my life," he explained in another trailer. "I realized the answer was in song and dance."

Culminating j-hope's skills in both art forms, Hope on the Street is a love letter to everything that's made him who he is today — and proof he'll never forget it.

6 Takeaways From 'BTS Monuments: Beyond The Star'

A Brief History Of Black Country Music: 11 Important Tracks From DeFord Bailey, Kane Brown & More
Kane Brown performing at the 2023 iHeartRadio Music Festival in Las Vegas.

Photo: Denise Truscello/Getty Images for iHeartRadio

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A Brief History Of Black Country Music: 11 Important Tracks From DeFord Bailey, Kane Brown & More

While the world anticipates the arrival of Beyoncé's 'Act II: COWBOY CARTER' on March 29, revisit these 11 songs by influential Black country musicians throughout history, from a Charley Pride classic to a Mickey Guyton statement piece.

GRAMMYs/Mar 22, 2024 - 10:24 pm

In February, Beyoncé added to her record-breaking legacy by becoming the first Black woman to top Billboard's Hot Country Songs chart with her single "TEXAS HOLD 'EM."

"I feel honored," she shared on Instagram in a countdown post to her RENAISSANCE sequel, Act II: COWBOY CARTER, out March 29. "My hope is that years from now, the mention of an artist's race, as it relates to releasing genres of music, will be irrelevant."

Since she first dabbled in country music with "Daddy Lessons" in 2016, the icon has received consistent backlash about whether she belongs in the genre. That same year, audiences campaigned for a boycott against the Country Music Awards for her performance of the track alongside The Chicks, later resulting in its erasure from promotional advertisements. And eight years later, the conversation returns as radio listeners question if her music should air on country stations.

Ironically, if you look back through music history, you will quickly discover that Beyoncé isn't the first (and certainly not the last) Black musician doing country music. 

In fact, the genre plants its sonic roots in negro spirituals and field songs, written on slave plantations. African American Vernacular English continues to influence contemporary chart-topper's lyricism and vocal twang. The banjo, which descends from the West African akonting lute, remains one of the quintessential instruments of the genre. Whether Beyoncé or the many artists who came before her, nothing sits at the heart of country music more than Black art.

To understand the full scope of Black creatives' impact in country, GRAMMY.com examines some of the influential tracks and moments of those who have made their mark on the genre and the music industry — from DeFord Bailey's Grand Ole Opry debut in 1927, to Darius Rucker's post-Hootie & The Blowfish country foray in 2008, to Breland's 2021 fusion of country and hip-hop.

DeFord Bailey — "Pan American Blues" (1927)

Before there was Mickey Guyton, Darius Rucker, or even Charley Pride, there was DeFord Bailey, the "harmonica wizard" from Tennessee.

After performing locally, another musician introduced Bailey to Nashville powerhouse radio station WSM's manager, George D. Hay, who later invited him to join the Grand Ole Opry — making Bailey the first Black member. He quickly rose to become one of the program's highest-paid players at the time, largely thanks to his iconic instrumental tune, "Pan American Blues," which imitated the sounds he heard from the railroad during his childhood.

As of press time, the only other Black inductees in the Grand Ole Opry are Rucker and Pride.

Lead Belly — "In The Pines" (1944)

"My girl, my girl, don't lie to me/ Tell me, where did you sleep last night?/ In the pines, in the pines/ Whether the sun don't ever shine/ I would shiver the whole night through," Huddie "Lead Belly" Ledbetter questions in the Appalachian folk song, "In the Pines."

Though Lead Belly isn't the original writer of the song, his chilling vibrato on the recording inspired singers for years to come, including Kurt Cobain, who later covered the track in Nirvana's 1993 MTV Unplugged performance under the title "Where Did You Sleep Last Night?" and named the '40s country blues legend his "favorite performer."

Linda Martell — "Color Him Father" (1969)

In "Color Him Father," Linda Martell narrates the heartfelt tale of a stepdad who embraces his new paternal role to a widowed mother and her seven children. It's also the song that propelled her to stardom, landing her a historic performance as the first Black woman on the Grand Ole Opry stage and later opening the door for debut album, Color Me Country.

After the project was released, Martell stepped away from the limelight, but her impact lived on. She was the inspiration for contemporary luminaries like Mickey Guyton: "The fact that she was there was groundbreaking ... She gave me the courage to be here," Guyton told Rolling Stone in 2020.

Charley Pride — "Kiss an Angel Good Mornin'" (1971)

Through his nearly seven decades-spanning career, Charley Pride became a certified hitmaker and one of the most renowned pioneers of his time. By 1987, he amassed more than 50 Top 10 hits on Billboard's Hot Country Songs chart, with 30 peaking at No. 1 — including his most notable single, "Kiss an Angel Good Mornin'."

After Pride passed away from COVID-19 complications in 2020, the response to his death highlighted the magnitude of his legacy, receiving condolences from Dolly Parton, Billy Ray Cyrus, and perhaps the most personal from Darius Rucker.

"I couldn't have done what I do, I don't think, if there hadn't been Charley before me," Rucker said in an essay for Billboard. Pride served not only as an icon but also as a mentor to Rucker, and his kindness ultimately gave Rucker the courage to do the same for the next generation.

Cleve Francis — "You Do My Heart Good" (1992)

As a cardiologist and songwriter, Dr. Cleve Francis certainly knew a "good heart."

In his 1992 track, "You Do My Heart Good," Francis sings about a budding love that shows him how to see life in a beautiful light. The song eventually became the second single from his Liberty Records debut LP, Tourist in Paradise.

Francis later founded the now-defunct Black Country Music Association in 1995 to foster an inclusive environment in the Nashville music scene and provide resources to aspiring singers. Under his advisory, the BCMA, with the help of Warner Bros., produced From Where I Stand, a record book of Black artists' contributions to the genre.

Darius Rucker — "Don't Think I Don't Think About It" (2008)

Before 2008, many knew Darius Rucker better as Hootie, thanks to his remarkable '90s run as frontman of jangle pop band Hootie & the Blowfish. But with his second album as a solo act, 2008's Learn to Live, the world met Darius Rucker, the country artist.

Fittingly, he chose a heartbreaking ballad for his first country single — "Don't Think I Don't Think About It," a heartbreaking ballad about a man who wonders what could have been in a previous relationship. The choice resonated with country listeners:  "Don't Think I Don't Think About It" debuted at No. 1 on Billboard's Hot Country Songs chart, making Rucker the first Black country artist to have a chart-topper since Pride in 1983. 

Kane Brown — "Heaven" (2017)

Since his major label debut, Brown has possessed a unique boy-next-door charm, less "Western" than his peers. "Not laced up in a tight belt and buckle hat," but proof that "you can be who you want to be, and you can still listen to country music," his manager, Martha Earls, told Variety in 2018.

Take "Heaven," a romantic ballad with the Southern drawl and instrumentation of a classic country tune. But when you add Brown's R&B influence and natural swagger, the track invites audiences both in and outside of country.

Though Brown now has 12 No. 1 songs on the Country Airplay chart, "Heaven" is undoubtedly the country star's biggest song to date thanks to its crossover qualities and romantic resonance. And just last year, "Heaven" became only the seventh country artist in history to receive a diamond certification from the RIAA; Brown is the second Black country artist to achieve the feat, as Rucker's anthemic cover of "Wagon Wheel" reached diamond status in 2022.

Mickey Guyton — "Black Like Me" (2020)

In a 2020 interview with Rolling Stone, Mickey Guyton recalled that she wrote "Black Like Me" at a writer's retreat in 2019, thinking, "There is no way that anybody is going to accept this." But at the height of the Black Lives Matter protests after the murder of George Floyd in 2020, there was no doubt that it was what the industry, especially the country genre, needed to hear.

"It's a hard life on easy street/ Just white painted picket fences far as you can see/ If you think we live in the land of the free/ You should try to be Black like me," she croons on the chorus.

The single made Guyton the first-ever Black woman nominated for Best Country Solo Performance at the 2021 GRAMMYs, and also helped her earn nominations for New Female Artist Of The Year and New Artist Of The Year at the Academy of Country Music Awards and the Country Music Association Awards, respectively, in 2021..

Guyton continues to use her voice for advocacy, from speaking out on racial issues to chronicling the Black experience on her 2021 album, Remember Her Name

Breland — "Throw It Back" (2021)

Since making his debut with "My Truck" in 2019, Breland has been praised for his innovative fusion of country, gospel, hip-hop, and R&B. But beyond his sonic landscape, he's also inviting some unlikely choreography into the genre: twerking.

"If she got a shot of whiskey, she know how to throw it back/ She turn up for Elvis Presley, told the DJ, 'Throw it back,'" Breland cheers in the chorus of the trap-infused track.  "If you sexy and you know it, make it clap."

"Throw It Back" features Keith Urban, whoappreciates Breland for his confidence to go beyond the mold of country music's expectations. "He's one of the only artists I've ever met that does not care at all what something sounds like or what box it fits. If he likes it, if it catches his ear, he wants to be a part of it in some way," Urban explained to Taste of Country in 2021.

The War and Treaty — "Blank Page" (2022)

The War and Treaty are making the most of their "Blank Page."

The husband-and-wife pair — Michael Trotter Jr. and Tanya Trotter — began their musical journey together in 2016.  Seven years later, thanks to their first major label EP, 2022's Blank Page, they also started making history. The War and Treaty became the first Black duo to receive a nomination for Duo Of The Year at the 2023 Academy of Country Music Awards, where they also delivered a stirring performance of the EP's title track, a heartfelt song about a new slate in love. 

Six months later, they made history again as the first Black pair nominated for Duo Of The Year at the 2023 Country Music Association Awards; they took the stage there as well, performing"That's How Love Is Made" from their 2023 album, Lover's Game

They added to their growing legacy at the 2024 GRAMMYs as well,  receiving their first GRAMMY nominations. "Blank Page" earned the duo a nod for Best American Roots Song, and they also were up for the coveted Best New Artist.

Tanner Adell — "Buckle Bunny" (2023)

When Beyoncé dropped "TEXAS HOLD 'EM" and "16 CARRIAGES" in February, country newcomer Tanner Adell readily tossed her cowgirl hat into the ring to become Queen Bey's next collaborator. "I hope Bey decides to sprinkle me with a dash of her magic," she pitched in a tweet that has now garnered more than four million views.

Adell's music is reminiscent of Beyoncé's own empowered narratives, particularly the 2023 single "Buckle Bunny," which even declares that she's "Lookin' like Beyoncé with a lasso." Like Breland, Adell brings a hip-hop flair to country music, exemplified by the thumping beats and rap-inspired singing of "Buckle Bunny."

As artists like Adell, Breland, Kane Brown, and more continue to push the boundaries of the country genre, they'll also remind listeners of its rich lineage in Black culture — past, present, and future.

Why 2024 Is The Year Women In Country Music Will Finally Have Their Moment

The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales
Taylor Swift performs during the Eras Tour in Sao Paulo, Brazil, on Nov. 24, 2023.

Photo: Buda Mendes/TAS23/Getty Images for TAS Rights Management

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.

GRAMMYs/Mar 14, 2024 - 05:13 pm

Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.

With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats. 

There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment. 

Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th. 

As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.

Becoming The Highest Grossing Tour Ever

In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold. 

This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.  

Shattering Attendance Records

From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).

Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.

Spiking Craft Sales

Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.

Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.

Spawning The Highest Grossing Concert Film Of All Time

When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.

The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.

Igniting Social Media

If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).

Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.

Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert

Boosting The Economy

Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise. 

The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour. 

Breaking Niche Records

Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.

Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.

Elevating Swift's Discography

After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams. 

The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.

Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week. 

Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8. 

With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Everything We Know About Dua Lipa's New Album 'Radical Optimism'
Dua Lipa attends the BRIT Awards 2024

Photo: Samir Hussein/WireImage

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Everything We Know About Dua Lipa's New Album 'Radical Optimism'

Dua Lipa could barely contain her excitement when announcing her new album, scheduled for release on May 3. GRAMMY.com rounded up everything there is to know about Dua Lipa’s upcoming era of 'Radical Optimism.'

GRAMMYs/Mar 13, 2024 - 09:56 pm

“Who wants moreeeeeee?” With that teasing caption, Dua Lipa sent her more than 88 million Instagram followers into a flurry of anticipation on March 12 as she seemingly primed for a major announcement with a slideshow of behind-the-scenes snaps.

Just one day later, the three-time GRAMMY winner  announced her hotly anticipated third album, Radical Optimism, was officially on its way — complete with a May 3 release date, first look at the cover art, a complete tracklist and more. Lipa couldn’t contain her excitement about the project, punctuating her all-caps caption with a string of more than a dozen exclamation points.

The album announcement arrives on the heels of a celebratory awards season for Lipa, who was nominated for two golden gramophones (including Song Of The Year) at the 2024 GRAMMYs for “Dance The Night” and opened the telecast with an electrifying medley of her singles “Houdini” and “Training Season.” Additionally, her disco-infused Barbie banger scored a nod for Best Original Song at the 2024 Golden Globes and three separate nominations at last year’s MTV Video Music Awards. 

Below, GRAMMY.com rounded up everything there is to know about Dua Lipa’s upcoming era of Radical Optimism.

The Pop Star Is Nearly Upstaged In Her Wet And Wild Cover Art

In her announcement, Lipa shared the cover art for her forthcoming studio set and the result is nothing short of jaw-dropping. Shot by Tyrone Lebon, the image depicts the English Albanian pop star out at sea, her dark hair slicked back as she bobs in the ocean wearing a shiny gold ensemble with matching jewelry against a sun-streaked sky. 

However, it’s entirely possible that, upon first glance, the “Dance The Night” singer isn’t the first thing fans will notice when they see the artwork. That’s because she shares the frame with a fearsome co-star: a shark glides past her in the foreground, its fin slicing ominously through the water’s surface. 

The Tracklist Announces The “End Of An Era”

Lipa’s fans, whom she notably refers to as “my loves,” may still be obsessed with her GRAMMY-winning sophomore album Future Nostalgia, but the pop star makes it clear on Radical Optimism’s tracklist that she’s ready to turn the page. 

According to the album’s watery back cover, the 11-track studio set will kick off with opener “End of an Era” before segueing into previously released singles “Houdini” and “Training Season.” Other as-yet-unheard songs on the LP include titles like “French Exit,” “Illusion,” “Falling Forever” and closing number “Happy For You.” And unless Lipa still has a few surprises up her sleeve ahead of the album’s unveiling, it appears that, for the first time in her career, there won’t be a single collaboration or guest artist featured on the tracklist.

She Thinks Radical Optimism Is “Exactly What We Need in the World”

Just one hour after dropping the cover art and tracklist, Lipa followed the reveal up with a video explaining the important meaning behind the album’s boldly cheery title. “I [can’t] wait for this to be yours,” she promised in the caption, adding a tidal wave emoji to punctuate her point. 

“You know what the world needs is, like, the idea of being endlessly happy,” the singer says in the clip. It’s like an overpowering feeling, I want it.” Later, she hints at the emotional throughline that threads through her upcoming body of work, revealing, “Every song does have that kind of, like, ‘through the struggle you kind of make it something optimistic’...Radical optimism, that’s exactly what we need in the world.”

The Singer’s 2021 GRAMMYs Acceptance Speech Inadvertently Sparked the Album’s Ethos

As it turns out, the emotional concept behind Radical Optimism was actually born during Lipa’s acceptance speech at the 2021 GRAMMYs, where she took home the trophy for Best Pop Vocal Album for Future Nostalgia

“My last GRAMMY speech, I said something just in the midst of panic,” the pop sensation says in the aforementioned video, which flashes to her grinning on the stage outside Staples Center in L.A, clutching her third golden gramophone. “One thing I’ve come to realize is how much happiness is so important,” she said at the time. 

“I felt really jaded at the end of my last album [2017’s Dua Lipa] where I felt like I only had to make sad music to feel like it mattered," she continued. "And I’m just so grateful and so honored because happiness is something that we all deserve, and that’s something that we all need in our lives.” 

Three years later, Lipa is channeling that mindset into her new music in such a bold way that she felt Radical Optimism had to be the album’s title. 

She’s Assembled A Solid Group Of Collaborators

The singer’s latest Instagram post also gave fans a peek at some of Lipa’s most trusted collaborators on Radical Optimism. “Tobias Jesso Jr. Kevin Parker. Caroline Ailin. We have Daniel L Harle,” the GRAMMY winner notes, whirling the camera around to introduce each of her producers and fellow lyricists by name before gleefully exclaiming, “We’re makin’ an album!” 

Gesso Jr, Parker, Ailin and Harle are all listed alongside Lipa in the credits of lead single “Houdini” as well as follow-up “Training Season,” so it’s a safe bet that fans will likely see their names throughout the credits when they hear Radical Optimism in full.

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