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Carly Rae Jepsen
Mad Cool 2021 Lineup: Red Hot Chili Peppers, Carly Rae Jepsen, The Killers, Pixies, Twenty One Pilots, FEVER 333 & More
The fifth anniversary edition of the Madrid music festival was postponed until July 2021 and will feature many of the artists from the original 2020 lineup, including Mumford & Sons, Deftones, Placebo, Faith No More, Foals, Major Lazer and more
Today, July 8, Madrid's Mad Cool Festival revealed the first-wave lineup for their postponed fifth anniversary event. The headliners for the four-day fest, taking place July 7-10, 2021, are GRAMMY winners Red Hot Chili Peppers, Twenty One Pilots, Mumford & Sons, Deftones, GRAMMY nominees the Killers and Faith No More, and Pixies, Placebo and Royal Blood.
GRAMMY nominees Carly Rae Jepsen, Black Pumas, Fever 333, Alt-J, as well as The Rapture, Puscifer, Angel Olsen and Waxahatchee are also among the 94 acts making up the initial lineup. Mad Cool notes that 132 total will make up the final billing, which includes three more headliners, and will be shared "as soon as possible."
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Other artists playing the big 2021 event include London Grammar, Yungblud, Foals, Pale Waves, Alec Benjamin, Glass Animals and Shura. The fest's electronic music stage, The Loop, also reveals a solid offering: GRAMMY winner Diplo and his Major Lazer project, GRAMMY nominees Four Tet, RÜFÜS DU SOL, along with electro heavyweights Floating Points, Octa Octa, Nina Kraviz, Hayden James, Modeselektor, ANNA and more.
Since the event was officially rescheduled to 2021 on June 26, organizers have been working to book as many of the artists from the original 2020 announcement, although headliner Taylor Swift will not be able to play the 2021 edition.
"You have asked a lot about Taylor Swift, unfortunately we are sad to tell you that she won't be able to attend our next edition. We have been working with her agent & management to try to make it happen for our 5th anniversary, but it hasn't been possible. Hopefully we will have her in one of our future editions," today's statement reads.
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Tickets for Mad Cool 2021 went on sale today, starting at €75 for single-day tickets. 2020 ticket holders have until the next lineup announcement to request refunds; those who decide to keep their tickets get 25 percent off of merch and tickets to the Mad Cool Vibra Mahou tour. Please visit Mad Cool's website for more info on tickets and the lineup.
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Photo: Don Arnold/Getty Images
9 Artist-Hosted Podcasts You Should Check Out Now: Sam Smith, David Guetta, Norah Jones & More
From Dua Lipa to Joe Budden, some of music's biggest names have added "podcast host" to their impressive resumes. Grab your headphones and take a listen to nine of the most insightful and creative shows led by artists.
As podcasts have become increasingly popular among listeners, they've also become a preferred playground for music makers to express themselves — and in turn, show a new side of their artistry.
Whether it's hours-long interviews courtesy of early adopter Questlove, breezy conversations with a musical accompaniment by Norah Jones, or a vital history lesson from Sam Smith, podcasts are allowing artists to further connect with their fans. And though there's already a disparate array of musician-led shows out there, it's seemingly just the beginning of a new podcast wave.
Below, get to know nine of the most interesting artist-hosted podcasts available.
Norah Jones is Playing Along
A relatively new addition to the podcast sphere, Norah Jones is Playing Along is exactly what it sounds like. Hosted by the "Come Away With Me" crooner, the show features Jones jamming on a piano with a cadre of her musician friends and colleagues. The show's guest list is similarly varied, with recent episodes including memorable conversations with indie folk artist Andrew Bird, country singer-songwriter Lukas Nelson and jazz virtuoso and Robert Glasper all of whom took viewers on a musical journey through their catalogs and beyond.
Broken Record with Rick Rubin and Malcolm Gladwell
Known as music's wise sage, legendary music producer Rick Rubin showcases his zen energy and insatiable passion for music on this informative podcast, which he hosts alongside journalist-author Malcolm Gladwell, New York Times editor Bruce Headlam and producer Justin Richmond. Much like Rubin's list of collaborators — which has ranged from everyone including Johnny Cash, Adele and Rage Against the Machine — the show zig-zags between insightful interviews with a range of music's most accomplished names, including Giles Martin, Feist, Usher, The Edge, Aaron Dessner, and Babyface.
Dua Lipa: At Your Service
Aside from her GRAMMY-winning music career, pop icon Dua Lipa has a bubbling entrepreneurial streak in the form of Service 95, a multi-platform lifestyle brand which includes a newsletter and special events. It also produces the popular podcast At Your Service, on which Lipa interviews a diverse range of personalities including musicians (collaborators Charli XCX and Elton John), cultural luminaries (Dita Von Teese) and activists (Brandon Wolf) for laidback conversations about their respective careers.
Amid his roles as a founding member of the Roots, bandleader on "The Tonight Show Starring Jimmy Fallon," a prolific filmmaker and a best-selling author, Questlove adds podcast host to his rich cultural tapestry with Questlove Supreme. The show prides itself on loose, intimate and in-depth conversations with a who's who of music's luminaires, whether a multi-hour, emotional chat with Mariah Carey, an insightful conversation with trumpet legend Herb Alpert, or icons ranging from the late Wayne Shorter to Bruce Springsteen and manager Shep Gordon.
Table Manners with Jessie and Lennie Ware
British songstress Jessie Ware teams up with her mother, Lennie, on this effervescent podcast, which showcases the "Free Yourself" singer munching on a delicious home cooked meal while having a conversation that's equally scrumptious. Whether the two are having pink salmon with Pink, eggplant pie with Shania Twain or spinach pie and florentines with Kim Petras, it all makes for an extremely listenable (and hunger-inducing) spin on the medium.
Flea's This Little Light
Earlier this year, Red Hot Chili Peppers guitarist Flea launched the interview series This Little Light, which zeroes in on the importance of music education. In short order, the podcast has already boasted heavy-hitter guests, including Cynthia Erivo, Patti Smith and Margo Price. "I wanted to do This Little Light to benefit my music school, the Silverlake Conservatory of Music," he said in a statement upon its release. "The idea behind it being music education, falling in love with music and embarking on a musical journey for your life. Everybody's path is so different, and it's fascinating to learn how every musician came to music and developed their study of it over time."
Sam Smith Presents A Positive Life: HIV from Terrence Higgins to Today
Five-time GRAMMY winner Sam Smith hosts a touching and informative history of the AIDS crisis from a UK perspective — from the earliest, heart-wrenching days of the disease to modern-day tales, including the death of Terry Higgins (one of the region's earliest deaths) as well as breakthrough treatments. Meticulously researched and told in a documentary-style, the BBC podcast is equal parts inspiring and heartbreaking — but above all, demonstrates that artists can effectively tell stories beyond the realm of music, while raising awareness at the same time.
David Guetta: The Podcast
A departure from every other podcast on this list, dance music king and David Guetta strays from the interview format and lets the music do the talking. Guetta hosts this weekly hour-long podcast doubles as a playlist, which features a selection of songs handpicked by Guetta himself. Typically opening with a remix from Guetta himself (he recently featured his spin on Kim Petras' and Sam Smith's GRAMMY-winning hit "Unholy,") the show then explores a variety of electronic tracks from a disparate list of artists, including tracks from dance music mavens Olivier Giacomotto, Idris Elba and Robin Shulz.
The Joe Budden Podcast
Still going strong eight years after its launch, The Joe Budden Podcast is hosted by the eponymous rapper and his friends as they talk through matters of hip-hop and their own lives, with recent topics focusing on everything from Cher's love life to the Met Gala. Each episode — which regularly hovers around the three-hour mark — is like being a fly on the wall to Budden and friends. Of course, there's celebrity interviews along the way, with headline-making chats with the likes of Akon and N.O.R.E.
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Photo: Scott Dudelson/Getty Images for Coachella
Get To Know 5 Asian Artists Taking Center Stage At 2023 Festivals
From Jackson Wang’s historic Coachella set to NoSo’s marvelous Kilby Block Party debut, here are 5 artists of Asian heritage performing at popular music festivals this year.
Festival season is upon us and among the many names in those occasionally hard-to-read lineup posters, artists of Asian heritage have been rising to headliner status.
BLACKPINK might be first to come to mind: the South Korean group dropped jaws with their revolutionary Coachella performance, becoming the first K-pop group to headline the massive spring festival. From NewJeans to TOMORROW X TOGETHER to aespa making appearances at festivals later this August, K-pop in particular has continued to take the festival circuit by storm.
Indie, rock and EDM stars of Asian heritage are also making their mark on festival stages this year. Four Tet turned Coachella upside down alongside Skrillex and Fred again.., and Beabadoobee will take on Lollapalooza Chicago, Outside Lands, and All Things Go, all after opening for Taylor Swift on her Eras Tour and headlining her own EU tour.
From mainstays like NIKI and Raveena to rising stars like Yaeji and Wallice, festival lineups are bursting with talent this year. In honor of AAPI month, here are five Asian artists bringing their striking performances to major festival stages this year.
Although spill tab makes bedroom pop, her music was destined for festival stages.
Born Claire Chicha, the breakout French Korean singer/songwriter shapes her introspections into ambitious alternative pop. Swimming through layered vocals and electropop tinges, the artist knows how to transform her dreamy reflections into eye-catching performances.
After playing Austin City Limits last fall, Chicha graced the stage at Kilby Block Party in Utah this spring. Having already opened for everyone from Wallows to Sabrina Carpenter, spill tab knows the stage like the back of her hand.
The Rose is making their Lollapalooza Chicago debut this August, but the K-pop four-piece have been festival-ready since their mainstream debut in 2017.
Newly under the management of label Far East Movement, The Rose is known for their escalating soft-rock ballads like “She’s In The Rain” and “sorry.” Able to switch from electric to acoustic with ease, the group’s versatility translates into a bright, contagious energy meant for festival stages.
Marked by poignance and soft guitar, NoSo’s performances fill a venue with comfort. Just a few months after performing for NPR’s popular Tiny Desk Concert series, NoSo put on an emotionally enlightening show at Kilby Block Party.
The Korean American artist, who also identifies as nonbinary and transgender, released their debut Stay Proud of Me in 2022. The album tells stories centering around their racial and gender identity, offering a serenity akin to a healing force.
Hailing from Hong Kong, Jackson Wang made waves at Coachella as the first Chinese solo artist invited to perform at the festival. Bringing out Ciara to perform their sultry R&B collaboration “Slow,” the singer-rapper proved he’s full of surprises.
Previously part of the K-pop group GOT7, Wang’s massive platform is only continuing to grow. His smooth, breathy voice molds to every genre from pop to rap, and his spectacular Coachella performance highlighted how his shining stage presence will only continue to mesmerize audiences.
After a long dusty day of stomping around festival grounds, Tanukichan’s refreshing set can help you recharge.
Born Hannah van Loon, the San Francisco-based indie rock star balances warmth and grit perfectly, individualizing her own sound after four years in the pop band Trails and Ways. Just a few months before her Kilby Block Party debut, she released her dynamic album GIZMO, which followed her 2018 Toro y Moi-produced debut and tour support for Kero Kero Bonito.
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Photo: Frazer Harrison/Getty Images for Coachella
Touring In A Post-Pandemic World: How Costs, Personnel & Festival Culture Have Affected 2023 Performances
The live music business is still dealing with the repercussions of the pandemic. GRAMMY.com spoke with a cross section of professionals about the industry's most profound changes, how they’re being addressed, and what it all might mean for the future.
The pandemic wreaked global havoc on many levels. Beyond the human toll, the disruptions brought on by the spread of COVID-19 caused deep and lasting damage to nearly every business sector, including live entertainment. Virtually overnight, workers lost their livelihoods, businesses closed their doors or drastically curtailed operations, and supply chains were hobbled.
Within days of lockdown, multiple outlets published sobering articles detailing the tours, concerts and festivals that had been affected by the outbreak; Insider.com article identified at least 170 postponements or cancellations. In a flash, every artist across the globe witnessed the live performance side of their careers vaporize. Crews were sent home, and all of the businesses that served the sector — logistics, audio gear, food service and more — found a barren landscape.
During the pandemic, major promoter Live Nation saw a drastic drop in the number of concerts and festivals under its banner: from over 40,000 events in 2019 to just over 8,000 in 2020. But by the end of 2022, Pollstar.com reported that the year’s top 100 tours sold approximately 59 million tickets — more than 2019's sales.
Three years after the beginning of the pandemic, life is in many ways returning to normal. Yet the costs associated with putting on a concert have risen dramatically, due to both the pandemic's inflationary pressures and a surge in demand for the goods and services necessary to sustain tours. For those working in and around the live music business, the "new normal" means some things work as they did before COVID-19 while others have altered radically — either temporarily or for good.
GRAMMY.com spoke with a cross section of industry professionals about some of the most profound changes, how they’re being addressed, and what it all might mean for the future.
New Touring Paradigms
With the return of live music has come a corresponding, pent-up surge in demand, notes Christy Castillo Butcher, Senior VP, Programming & Booking at the 70,000 seat SoFi Stadium in Inglewood, California. "To satiate that demand, you have to have a bigger venue."
In 2023 alone, SoFi Stadium is hosting several megashows: Billy Joel & Stevie Nicks, Grupo Firme, Romeo Santos, a five-night Taylor Swift residency, Metallica, Beyoncé, Ed Sheeran and P!nk are all on the venue’s calendar, with additional shows awaiting announcement. Madison Square Garden saw multiple sold-out performances by Janet Jackson, and will host a seven-night Phish residency.
Since the pandemic, some artists have taken different approaches to touring. Tandem tours and residencies are just two of the phenomena that seem to be increasing in popularity with touring artists and their management teams.
Teaming up for a tandem tour isn’t a new idea; package tours have been part of the concert landscape from the days of Dick Clark’s Caravan of Stars in the mid 1960s. And in an era when post-pandemic-related shortages and logistical snags make touring even more challenging, the practice is finding renewed interest.
One of the highest-profile tandem tours of 2023 is the ZZ Top/Lynyrd Skynyrd Sharp Dressed Simple Man tour. Visiting more than 22 cities across the U.S, the tour brings together three-time GRAMMY nominees ZZ Top with the popular Southern rock band.
"You want to give the fans the value of seeing two bands together," says Ross Schilling, Lynyrd Skynyrd's Tour Manager. (Pollstar reported an average ticket price for the top 100 North American tours in the first half of 2022 at more than $108. Meanwhile, ticket prices for megastars such as Beyoncé and Swift have reached astronomical levels.)
Schilling acknowledges that there are pros and cons for the artists as well. "You're sharing the expenses and the revenues," he notes, adding that the production is often halved. "Video, pyro, smoke, whatever kind of elements you want to add" can be shared on a tandem tour.
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Another option experiencing a renaissance is the concert residency. "Residencies are not new, of course," says Phil Carson, a touring and management veteran who spent many years on the road with high-profile rock bands including Led Zeppelin, Bad Company, AC/DC and Yes. "They started with the likes of Frank Sinatra and Sammy Davis Jr. when there was really only one place to go: Las Vegas."
Today there are many more options, but the motivations are often the same as before. "Sammy, Dean Martin… all those guys wanted to hang out together, and didn't want to go on the bloody road," Carson explains. As their audiences grew older, they too were interested in the idea of going to one place to see their favorite performers.
And Carson thinks that the multi-night approach may well be part of a trend for the future. "We’re starting to get two-and three-night runs in casinos across America," he says. Adele, Bruno Mars, Maroon 5, Luke Bryan, Katy Perry, Carrie Underwood and Carlos Santana are just a few of the artists eschewing the road in favor of a series of dates in one venue.
The trend is extending to smaller venues as well. Singer/songwriter James McMutry and his band launched a residency at Austin' Continental Club in November 2021; that booking continues to the present day. And just last August, Robert Glasper announced a 48-show residency at the Blue Note Club in New York City; it’s his fourth extended run of dates at the famed jazz venue.
Festivals Return En Force
Following increased demand for live entertainment post-lockdown, major music festivals returned with a force in 2022 and continue to do so in 2023. Coachella and Lollapalooza were among the multi-day, multi-weekend events returning after COVID-forced cancellations, while mid-level events such as San Francisco's Outside Lands also saw over 220,000 attendees in 2022 — a major boon for a live music industry that had been in crisis only a year before.
Celebrating and featuring a multigenerational lineup of Latinx artists and performers, the Bésame Mucho Festival premiered in December 2022 at the 56,000 capacity Dodger Stadium. Tickets sold out within 70 minutes. The lineup for the 2023 event was announced in February; once again, the event sold out almost immediately.
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Ashley Capps has been wholly immersed in the festival scene; former head of AC Entertainment, for many years he oversaw the annual Bonnaroo Music and Arts Festival. These days he has scaled back his activities but still curates the adventurous Big Ears Festival which he founded in 2009 in Knoxville, Tennessee.
"The post-pandemic Big Ears has seen extraordinary growth," he says, noting a pre-COVID trajectory of growth, with an annual 20 percent increase in ticket sales. The 2022 Big Ears — the first after a two-year pause — experienced a 35 percent growth. "That led us to declare our first full-on sellout," he says, "five weeks before the festival happened."
In 2023, Big Ears noted another surge in ticket sales, surpassing 50 percent over the previous year. The multiple-venue festival added additional larger venues to accommodate the increased demand. Concertgoers "are certainly hungry to get back into the live music experience," Capps says. "And the artists we’re working with at Big Ears are eager to be back out and in front of appreciative audiences."
That pent-up demand on both sides of the equation can result in a crowded field, with many events — even beyond music — competing both for attention, staffing and gear.
The Cost Of Making Music
Global logistical bottlenecks that plagued every industry continue to take a toll on the live music industry. Worldwide economic inflation — which hit 8.8 percent in 2022, nearly doubling year-over-year, a partial result of the pandemic — has increased costs and cut profits, laying the groundwork for a "rocky road to recovery." Finding themselves without opportunities for work during the pandemic, untold numbers of skilled tour technicians left the business.
"People got out of the industry across the board, from musicians to agents to managers to bartenders to production staff," says Morgan Margolis, CEO/President of Knitting Factory Entertainment. "'I’ve got to do something else.' I saw a lot of that." Some never returned, causing a personnel shortage once live touring resumed.
All that affected live music venues, too. "We were shuffling around tour managers, production managers, box office personnel," says Margolis. He characterizes his company — active nationwide in venue operations, festivals, artist management, touring and more — as an "all hands on deck" operation. "I actually slung some drinks in Walla Walla at an Aaron Lewis concert," he says.
Increased costs mean it’s essential to run the leanest operation possible while maintaining quality. Margolis recalls the landscape when live music started coming back in 2022. "Vans and buses: everything was running out, even rental cars," he remembers. "And everything — generators, lighting rigs, staging rigs – was now 20-30 percent more expensive, because everybody was spread so thin."
But like many in the business, Margolis simply made the best of things. "Personally, I was excited to be on the ground again," he says. "I wanted to be around people."
After a nearly overwhelming surge of music artists getting back into live performance, he says that he is seeing a "more methodical" mindset taking hold. That compares to how he characterizes 2022: "Throw it all against the wall: we’re going everywhere!"
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Another new wrinkle: proposed rule changes by the United States Citizenship and Immigration Services (USCIS) would increase the costs to international musicians of obtaining a U.S. visa by as much as 260 percent. "The more these policies are made, the harder it is for us to share our music,” says Sampa the Great. The Zambian singer/songwriter and rapper notes that the proposed changes will hit independent artists especially hard: "Touring is the only way our music gets heard globally."
Such across-the-board cost increases can mean that some international artists have to have tough conversations. If not through touring, Sampa the Great wonders, "How else do we connect with the people who support our music? And how else do we independent artists sustain our careers making music?"
Schilling admits that during the worst of the shutdown, he thought about retiring — and so did one of his biggest clients. Skynyrd began a farewell tour in 2018, which was ultimately cut short by the pandemic, prompting serious soul searching. "When everyone’s livelihood was ripped out from under them, they decided 'We want to go out on our own terms.'" This year’s tandem tour with ZZ Top puts things right, Schilling adds.
That kind of thinking is widespread among the professionals who remain in the game post-COVID. From many working as venue owners to tour managers to crew to artists, the chance to get back on the road outweighs the challenges that they will inevitably encounter. There are many career paths easier than working in the live music industry, but few can compare with its rewards.
Changes Backstage And Post-Show
Before the pandemic, many touring artists arranged meet-and-greet sessions before or after their shows. They provided an opportunity for interaction between fans and artists, and represented an additional revenue stream for the artists. During the pandemic era, those sessions disappeared, even for the new shows that could still take place. Today, even while enforced social distancing has largely disappeared, the state of meet-and-greets is not what it was.
"My last three artists aren’t doing meet-and-greets, because there's still that concern of COVID," says David Norman, a longtime promoter, tour director, manager and accountant currently on tour with Evanescence; his past clients have included Prince, John Fogerty, Earth Wind & Fire, Green Day, Alicia Keys, Tyler, the Creator and many others.
Norman points out that his artists take a financial hit by eliminating the meet-and-greets. "But it’s better to be safe than sorry," he says, noting that a musician who tests positive for COVID can "shut down [performances] for weeks. Then you have to reroute [the tour], and refund money to people who aren’t able to come to rescheduled shows."
Others take a different approach. "Lynyrd Skynyrd will do meet-and-greets," says Schilling, adding that his team "wants to get back to as normal as we possibly can, as fast as we possibly can." André Cholmondeley is a musician, longtime tour manager and tech support professional who worked as guitar tech for Yes guitarist Steve Howe.
Before 2020, "if you bought the meet-and-greet package, you could shake their hands," he says. "There were lots of hugs and pictures." Now the experience involves more waving and fist-bumping. Foreigner, meanwhile, has recently swapped meet-and-greets for Q&A sessions. “Everybody has a great time, and the band is not bored with it because it's different every night," says Phil Carson, the band's Tour Manager.
Life away from the audience has changed, too.
"One major change across the board is the huge difference in catering," says Cholmondeley, who has recently toured with Pat Metheny and Ani DiFranco. Before COVID, touring artists and their crews would typically find a buffet backstage. "We order a lot more food now," Cholmondeley explains. "You get a couple of menus texted to you each day."
Carson notes that the band has found an alternative solution that works for them. "Our singer Kelly Hansen is a chef who won an episode of Food Network’s 'Chopped,'" he says with pride. "He's got a whole kitchen range on our tour bus. He makes breakfast, he makes tacos after the show."
Carson readily admits that such an approach stands in sharp contrast to rock‘n’roll road dining in the ‘70s. "Back then," he says with a hearty laugh, "it was a few lines of coke and a bottle of Jack Daniel’s!"
Bridging The Gap
Beginning in March 2020, the cancellations and disruptions brought upon by the pandemic reverberated throughout the live music industry. But as the business sector enters the third quarter of 2023, the focus is once again on the future, and guarded optimism is the prevailing perspective.
Festival season is officially underway, with Coachella wrapping up two weekends of massive-scale excitement, and a host of other events slated throughout the summer promising an active several months for touring musicians and crews. Taylor Swift's Eras tour is selling out fast, while Beyoncé's Renaissance tour has only just begun (to much fanfare, as expected). It seems as if touring as we once knew it is falling back into place.
Even with her focus on recording — she counts two albums, an EP, two mixtapes and nearly 30 singles — Sampa the Great emphasizes the appeal of live music for both audience and entertainer.
"Performing is the best way to connect with an audience," she says. "You're translating your music from audio to something visual, something physical. It bridges that gap from just hearing an artist or seeing them on social [media] to actually experiencing the artist."
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Photo: John Shearer/TAS23/Getty Images for TAS Rights Management
5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation
Whether she's breaking records or breaking Ticketmaster, Taylor Swift has proven time and again that she's one of the most powerful figures in modern music — and the Eras Tour is a manifestation of that.
Since the moment Taylor Swift announced the Eras Tour, there was no denying that it was going to be the tour of the year. From playing impressive two- and three-night stands at stadiums across the country to crashing Ticketmaster upon just the presale, the Eras Tour was making headlines before it even began.
But after witnessing it in person, it's clear that Swift is not just delivering the tour of the year — it's the tour of her generation.
Sure, Beyoncé fans can't wait for her tour this summer; Harry Styles is about to embark on the final leg of his highly successful Love On Tour trek; BLACKPINK sold out stadiums around the country too. Yet, it's hard to imagine that any other tour this year will have a cultural impact as big as the Eras Tour — something that's wildly apparent whether or not you were there.
Even before Swift hit the stage for her first night at Nashville's Nissan Stadium on May 5, her influence was felt. Practically every fan of the 70,000 in attendance (a record for the venue — more on that later) was wearing some sort of reference to their favorite Swift era: a beloved lyric, or an iconic performance or music video look. While that's not necessarily a new trend in the Swiftie world, seeing all 10 of her eras represented throughout a stadium-sized crowd was equal parts meaningful and remarkable.
As someone who has been to hundreds of tours and most of Swift's — including the Reputation Tour, which I naively referred to as "the peak of her career" — I didn't think this one would feel much different than a typical stadium show. But even when Swift was just a few songs in of her impressive three-and-a-half hour set, a feeling came over me like I wasn't just watching one of music's greats — I was part of music history.
Below, here are five reasons why the Eras Tour will go down as one of the most iconic of Swift's generation.
It's Treated Like A Holiday
In the week leading up to the shows and over the weekend, Nashville was abundant with special events in Swift's honor. From Taylor-themed trivia nights to pre- and post-show dance parties to wine lists transformed into "eras," practically every place you went was commemorating her return (she last performed in Nashville in 2018).
While it's unclear whether this kind of takeover is happening in every city — after all, she does consider Nashville a hometown, as she said on stage — it's rare to see an artist have such a ripple effect by simply just coming to town.
During her May 5 show, Swift added to the excitement by sharing the highly anticipated news that Speak Now (Taylor's Version) was coming on July 7. Upon the announcement, three of Nashville's monuments — the John Seigenthaler Pedestrian Bridge, the Tennessee State Capitol and the Alliance Bernstein building downtown — were illuminated in purple, the album's color.
Speak Now (Taylor’s Version) on July 7th 😱 pic.twitter.com/gzRKvZrytw— Nissan Stadium (@NissanStadium) May 6, 2023
It's Breaking Records Left And Right
Though Swift is no stranger to breaking records, she continues to do so with the Eras Tour. After setting the all-time attendance record at Nissan Stadium on night one of her Nashville run, Swift topped herself (something has become accustomed to on the charts as well) with another attendance record on night two.
And despite the controversial ticketing frenzy the tour caused, Swift also broke a Ticketmaster record with more than 2.4 million tickets sold — the most by an artist in a single day — in the presale alone. If Swift announces an international leg of the tour, Pollstar projects that the Eras Tour could surpass $1 billion, which would add yet another first to her ever-growing list.
Take a bow, Swifties!— Nissan Stadium (@NissanStadium) May 7, 2023
Y’all just set the all-time Nissan Stadium concert attendance record for a SECOND STRAIGHT NIGHT! 😍#TSErasTourNashville pic.twitter.com/ZxBFlXCtqi
It's Spawned Parking Lot Parties
As if history-making attendance and record-breaking ticket sales aren't indication enough of Swift's power, the Eras Tour is so highly in-demand that fans are sitting outside of the venue to still be part of the show (as some fans have cleverly called it, "Taylorgating"). Fans crowded barricades and camped out in the parking lot of Nissan Stadium, ready to watch (and scream-sing along with) Swift on the big screen — something that has seemingly been happening in every city.
@lizabethvictor Dancing right there in the middle of the parking lot :’) @taylorswift @taylornation #tampatstheerastour #theerastour #taylorswift #taylorsversion #fearless ♬ original sound - elizabeth victor
It Can't Be Stopped By The Elements
Adding to the magnitude of the Eras Tour, Swift performs 45 songs across three and a half hours. And to make her last night in Nashville even more momentous, she did almost all of that in pouring rain.
Swift didn't get to take the stage until after 10 p.m. on May 7 because of storms in the area (she normally goes on around 7:50 local time), but that didn't mean she'd be shortening her set. Carrying on until after 1:30 a.m. — even through the "element of slippiness happening," as she joked — Swift made it clear that she's determined to give each show her all regardless of the weather.
Taylor having problems from the rain lol #TSErasTourNashville #TSTheErasTour pic.twitter.com/iH8pjrW7PP— Lindѕєy ✨NASHVILLE 5/5 & 5/7✨ (@lindzz_21) May 8, 2023
It's Simply A Feel-Good Celebration
Perhaps it was the five-year gap between the last time she toured. Perhaps it was the four new albums of material. Perhaps it was the celebratory nature of the show. Whatever inspired the vibe of the Eras Tour, I've never seen Taylor Swift or her fans so alive. The passion was tangible, the energy was magnetic.
Though Swift has always been known as an artist with a very loyal following, it was still mind-blowing to hear 70,000 people belt out every word for three hours straight. There aren't many artists whose catalogs are as equally beloved as they are extensive, especially one who hasn't even seen her 34th birthday. No matter how many albums and tours are in Swift's future, the Eras Tour captures a special moment in time — and celebrates a legend in her prime.
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