Five-time GRAMMY nominee J. Cole used Twitter on April 16 to announce his new album, KOD, will drop April 20. But the surprise way he rolled it out was exceptional.
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The first anyone learned something was brewing was Cole's April 16 tweet that "first-come first-serve" followers in New York should leave their phones, cameras and bags behind and come to the Gramercy Theatre.
Hours later, the cryptic call was followed by a partially explanatory tweet reading: "New album. KOD 4/20." The internet went wild with many saying this was their perfect follow-up to Beychella.
The Gramercy Theatre event turned out to be a surprise show, during which Billboard reported J. Cole played all 12 songs from his album, including the standout track "1985" — the rapper's birth year.
Life, Twitter and the remaining days until April 20 got a lot more interesting when a new, similar tweet went out for a secret location concert in London, with the message: "London. Meet me here today. First come first serve."
This trans-Atlantic hype might just be starting to heat up. Will London be J. Cole's last pre-release performance of KOD?
