meta-scriptHow 'Heard It In A Past Life' Is Helping Viral Star Maggie Rogers Reclaim Her Narrative | GRAMMY.com
Maggie Rogers

Maggie Rogers

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How 'Heard It In A Past Life' Is Helping Viral Star Maggie Rogers Reclaim Her Narrative

The singer/songwriter, who just released her full-length debut, shares how she did it on her own terms in a recent interview

GRAMMYs/Jan 21, 2019 - 09:44 pm

On Jan. 18, 24-year-old singer/songwriter Maggie Rogers released her debut studio album, Heard It In A Past Life, almost two-and-a-half years since she went viral. By no control of her own, a clip of her blowing GRAMMY-winner Pharrell Williams' mind during a music class at NYU forever changed her life in 2016. Now, in a recent interview, she's sharing how the instant fame shook her and pushed her to take her artistry and story back into her own hands.

In a conversation with The New York Times, Rogers explained how she wasn't ready for the public attention she suddenly received after the video with Pharrell's praise—and priceless expressions of awe on his face over her "Alaska" demo—went viral.

"As a producer, as a songwriter, I've spent a lot of time either in my bedroom or in studios, alone. Suddenly I was in the public eye in this way that I had absolutely no control over. It was really scary," she said.

Getting such genuine praise—he compared her originality and storytelling to that of Wu-Tang Clan and Stevie Wonder—from an industry veteran and icon like Pharrell is something most aspiring musicians can only dream of. Yet the reality of an almost-instant thrust into the spotlight is something few can plan for or even comprehend.

Rogers explains how the pressure she felt from music labels knocking at her door and fighting over representing her was incredibly stressful, but doing her research and taking her time ultimately helped her reclaim her identity. But, after recording and releasing her debut EP on Capitol Music in February 2017, she began to feel drained again during the promotion cycle.

"I became pleasant. The only thing I wanted to do in my music is be human, and communicate all the aspects of that, which often means being vulnerable. Those are the kinds of artists I've looked up to and the kinds of artists I've worked really hard to be like. Being pleasant is great, but it's not the whole picture," Rogers explained.

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As a result, she took even more time, almost a year, on her debut LP. As she explained to NYT, she used the process of working on the music and the autobiographical nature of the songs to both heal and retell her story from her point of view. Happily, her label saw this and allowed her the time she needed to flourish.

"It became very clear early on that there was a lot more to her than a viral moment—that she was an artist with a real soul, and something to say, and a modern pop star with a strong female point of view," said Michelle Jubelirer, the Chief Operating Officer of Capitol.

Heard It In A Past Life is now available via Capitol Records.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Megan Thee Stallion performing in 2023
Megan Thee Stallion performs at ESSENCE Festival Of Culture in July 2023.

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Outside Lands 2023: 10 Female And LGBTQIA+ Performers Taking Center Stage, From Lana Del Rey To Megan Thee Stallion

Outside Lands is stacking a sensational lineup for its 15th anniversary from Aug. 11 to 13. From aespa to Janelle Monáe, here's 10 awe-inspiring female and nonbinary artists who are ready to rule San Francisco's Golden Gate Park.

GRAMMYs/Aug 10, 2023 - 04:16 pm

This year marks the 15th anniversary of San Francisco's Outside Lands, and while the festival always boasts the Bay Area's best, the 2023 lineup is especially stacked with incredible female and nonbinary talent. From aespa making K-pop history to La Doña's homecoming, the fest's latest iteration is bound to be badass.

Whether you're planning on shimmying to Janelle Monáe, spitting every Megan Thee Stallion verse, or sobbing to Lana Del Rey, Outside Lands will be bursting with energy and seemingly endless options.

As San Francisco transforms Golden Gate Park into a lavish festival ground for three days, check out these 10 performers ready to electrify the city.

Megan Thee Stallion

Time to get lit like a match. Megan Thee Stallion has been hitting stages across the country this year — from LA Pride to her hometown of Houston for the Men's NCAA Final Four — and there's no doubt she'll bring the heat to Golden Gate Park on Sunday. Though the three-time GRAMMY winner is known for her high-hype, feel-good freestyles, her latest album, Traumazine, opens up about anxiety and the importance of self-care. So whether you're having a hot or healing girl summer, her headlining set will be the spot for festgoers to let loose.

Janelle Monáe

On Friday, Janelle Monáe will usher San Francisco into The Age of Pleasure. Sensuality and freedom flood the singer's most recent album, and for Monáe's headlining show, fans can expect bursting psychedelic soul, pop and hip-hop in an evening full of color and love.

Emphasizing intersectionality and identity (Monáe identifies as nonbinary), her wide-ranging performance will traverse her trailblazing concept albums like GRAMMY-nominated Dirty Computer and The ArchAndroid. Having conquered both the big screen and the stage as a multihyphenate, Monáe's set will be nothing short of a spectacle.

beabadoobee

Hot off supporting Taylor Swift's Eras Tour, beabadoobee is headed to Golden Gate Park on Sunday afternoon. The Filipino-English singer/songwriter has carved out a space for herself between indie rock and bedroom pop, first becoming known for her sweet, spacey falsetto and her sleeper hit "Coffee" in 2020. The indie star has since expanded her worldbuilding abilities rapidly, spinning intricate scenes from her debut Fake It Flowers into her scenic second album Beatopia — similarly, beabadoobee's Outside Lands set will likely flaunt the vitality of her imagination.

Raveena

Raveena is the definition of grace, and her Friday Outside Lands set is sure to swell with serenity. Mindfulness is the objective of the singer's soulful music as she grounds herself through tranquil mixes of R&B and pop. From her 2019 debut Lucid to 2022's Asha's Awakening, her voice epitomizes comfort whether it floats through delicate strings or stony drums. At Golden Gate Park, Raveena will bring momentary, blissful peace to the festival's chaotic fun.

Ethel Cain

Ethel Cain is ready to take concertgoers to church — even on a Friday. The experimental breakout star is known for dissecting dark, Southern Gothic themes in her music, establishing herself as a rising leader in the modern alternative genre (and also in the LGBTQIA+ community, as she is a trans woman). Her debut album Preacher's Daughter only came out last year, but the critically acclaimed album swiftly earned the musician a cult following. After bewitching Coachella audiences back in April, Cain's upcoming Outside Lands set is sure to be compelling.

NIKI

More than 10 years after she wrote her first original song, NIKI is ready to storm the Twin Peaks stage. Her deeply sincere indie pop drifts with bittersweetness, and it's powerful to witness how well the Indonesian singer's intimacy translates to massive crowds.

Signed to label 88rising in 2017, NIKI soon found herself playing concerts for a growing global fan base that resonated with her heart-to-heart songwriting. Ranging from the dramatic depths of her debut album, MOONCHILD, to 2022's earnest self-titled Nicole, NIKI's Outside Lands set will be perfect for listeners who want to escape with their head in the clouds.

Lana Del Rey

Lana Del Rey is the reigning queen of summertime sadness, and she'll be doin' time at Golden Gate Park as one of Saturday's headliners. Known for spinning tales of tragic romance, the GRAMMY-nominated singer/songwriter plans to enchant audiences at Twin Peaks stage following her release of Did You Know There's a Tunnel Under Ocean Boulevard. Her discography haunts and aches, filled with everything from folky gospel to trap pop; if one thing's for sure, Del Rey's highly anticipated performance is bound to be a spiritual journey.

La Doña

Born and raised in San Francisco, La Doña is making her city proud by performing at the Bay's biggest annual music festival. Taking the Lands End stage with her 11-piece band on Friday, the Chicana musician has come a long way since picking up the trumpet at age 7.

Centering around personal identity and community, her music beautifully merges traditional Latin folk with modern cumbia, reggaeton, and hip-hop. La Doña's progressive sound just earned her a spot on Barack Obama's annual summer playlist, and less than a month later, her hometown will get to see what all of the hype is about.

aespa

When aespa takes to Twin Peaks stage Friday, they'll make history as the first K-pop act to ever perform at Outside Lands. Exploding onto the music scene in 2020, the innovative South Korean girl group gives K-pop a fresh edge, distinctively inspired by hyperpop and hip-hop. The group's name combines the words "avatar," "experience," and "aspect," representing their futuristic style that's often embellished by a metaverse aesthetic. Their mind-blowing Coachella and Governors Ball debuts hinted that aespa is ready to pull out all the stops for their Outside Lands crowd.

Maggie Rogers

Maggie Rogers knows how to break free. The 2020 Best New Artist GRAMMY nominee will get the crowd hyped for Saturday headliners Foo Fighters with an enthralling set. Although her debut album Heard It in a Past Life pulses with steady revelations, her alternative follow-up Surrender leans into sweat and desire. As she's proven at many festivals past, Rogers' show will be infused with bright energy, from the slow emotional burn of "Light On" to the exhilarating "Want Want" as the sun goes down.

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Travis Scott performing in 2023
Travis Scott performs at the 2023 Wireless Festival.

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New Music Friday: Listen To New Songs From Travis Scott, Britney Spears, NewJeans & More

July 21 marks a big day of new music releases, including star-studded collaborations like Travis Scott, Bad Bunny and The Weeknd's "K-POP" and a new EP from NewJeans. Hear some of the biggest new songs on GRAMMY.com.

GRAMMYs/Jul 21, 2023 - 08:06 pm

Like so many New Music Fridays before it, July 21 brought a cornucopia of fresh and unique sounds from all over the map.

Want to hear Travis Scott, Bad Bunny and the Weeknd get mellow and psychedelic? Raring to hear the latest dispatch from a One Direction member? Want a taste of A$AP Rocky's long-awaited next album? Is a Britney-shaped chunk missing from your musical life? Want to hear the future of K-pop? 

To these and other questions, this slew of tunes will provide answers. In the below roundup, hurtle into the weekend with wildly divergent sounds from some of music's top acts — many with sizable GRAMMY legacies.

Travis Scott, Bad Bunny, The Weeknd — "K-POP"

A week before nine-time GRAMMY nominee Travis Scott's Utopia livestream event at the Pyramids of Giza in Egypt on July 28 — which will debut his new studio album of the same name — he dropped his sixth collaboration with four-time GRAMMY winner the Weeknd.

"K-POP," the album's lead single, is rounded out by three-time GRAMMY winner Bad Bunny, in his first collab with Scott. This triple-threat track has a stony, smoldering feel, with luxurious production from Boi-1da, among others — and it's elevated by its panoramic, transportive video.

ZAYN — "Love Like This"

The former One Direction member continues his solo legacy with "Love Like This," his first new single since 2021.

Therein, ZAYN extols the virtues of throwing caution to the wind when it comes to infatuation: "Everything is on the line, but I would rather be dead/If it's gonna mean a life that's lived without you, baby," he sings. "I think I gotta take that risk/ 'cause I cannot go back."

In the video, ZAYN putters around on a motorcycle on a gorgeous day. Previously signed to RCA, the singer recently moved to Mercury Records; could "Love Like This" be the ramp-up to a new album? If so, "Love Like This" offers a tantalizing taste of what's to come.

will.i.am, Britney Spears — "MIND YOUR BUSINESS"

After the termination of her conservatorship, GRAMMY winner Britney Spears dipped a toe back into her music career in 2022 with "Hold Me Closer," a duet with Elton John that includes elements of "Tiny Dancer," "The One" and "Don't Go Breaking My Heart."

Now, she's back in earnest with "MIND YOUR BUSINESS," a sassy, pulsing, electronic duet with seven-time GRAMMY winner will.i.am of Black Eyed Peas fame. The track marks the pair's fourth team-up, and first since 2014's "It Should Be Easy" from Spears' Brtiney Jean.

NewJeans — "ETA"

GRAMMY.com called NewJeans one of 10 K-Pop rookie girl groups to watch in 2023, and keeping ears on them has paid off. On July 21, they released their new EP, Get Up, to critical acclaim: NME declared that "​​no one can hold a candle to K-pop's rising wonder girls."

Concurrently with the release of Get Up, they released a joyous, iPhone-shot music video to its effervescent single, "ETA," in which a group of girls find a friend's boyfriend making moves on another lady.

Chris Stapleton — "White Horse"

Chris Stapleton's last album, 2020's Starting Over, helped the country crooner make a clean sweep at the 2022 GRAMMYs. At that ceremony, he won golden gramophones for Best Country Solo Performance ("You Should Probably Leave"), Best Country Song ("Cold") and Best Country Album ("Starting Over").

On Nov. 10, the eight-time GRAMMY winner will release his next LP, Higher. As he revealed the news on July 21, Stapleton also unveiled a majestic rocker of a single, "White Horse." "If you want a cowboy on a white horse/ Ridin' off into the sunset," he sings thunderously, "If that's the kinda love you wanna wait for/ Hold on tight, girl, I ain't there yet."

A$AP Rocky — "RIOT (Rowdy Pipe'n)"

For his latest track, A$AP Rocky dropped a stylish, charming short film for Beats depicting a harried diaper run (a fitting narrative for the new dad, soon to be dad of two, with partner Rihanna). That only contains a minute of the song, though; it's worth luxuriating in the whole thing.

To an uneasy, lumbering beat, Rocky extols a lifestyle to die for ("My wife is erotic/ I'm smokin' exotic/My whip is exotic") as well as his unparalleled connections ("I just call designers up, I free ninety-nine it").

Backed by 13-time GRAMMY winner Pharrell, "RIOT (Rowdy Pipe'n)" is said to be the first single from A$AP Rocky's long-awaited fourth album, Don't Be Dumb; if the quality of the track is any indication, it'll be worth the long haul.

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Frank Ocean performs at the Parklife Festival 2017 in Manchester, England

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Frank Ocean Essentials: 10 Songs That Embody The Elusive Icon's R&B Genius

With rumors of new music swirling, Frank Ocean's headlining sets at Coachella 2023 are even more hotly anticipated. Ahead of his performances on April 16 and April 23, revisit 10 Frank Ocean songs from his beloved catalog.

GRAMMYs/Apr 12, 2023 - 06:00 pm

Born a Scorpio in 1987, two-time GRAMMY winner Frank Ocean is a prolific and beloved singer, songwriter, and rapper. Yet he has zero No. 1 hits and no top 10 singles. Although he's been nominated for seven golden gramophones, only 14 of his 45 tracks charted on the Billboard Hot 100.

The California born, Louisana raised singer Is surely capable of recording mainstream-leaning pop songs if he wished to climb charts. Yet his signature ambition, intelligence and confidence has eschewed that traditional success in favor of genuine artistry. Combined with a Scorpio's creative problem-solving and inherent carnality, Frank Ocean has produced a cult-like fanbase, beginning with his critically acclaimed 2012 debut channel ORANGE and through his last single, 2020's "Dear April."  

Rumors of new music — what would be his first album in over five years — have only added anticipation to Frank Ocean's Sunday headlining sets at this year's Coachella. Ahead of his performances on April 16 and April 23, GRAMMY.com honors Frank Ocean by selecting 10 of his essential songs.

"Lost" (2012)

"Lost" is a great place to start if you’re new to Frank Ocean’s music — and an even better place to start if you’re seeing him headline Coachella, where this tune is a surefire choice for a live rendition. You’ll learn the words.

This upbeat track from channel ORANGE offers lyrics about searching for love and adventure. EDM, soul, funk, synthesizers, horns, and a gospel choir all converge in musical matrimony to deliver one of Frank Ocean’s more radio-core choruses: "Lost, lost in the heat of it all / Girl, you know you’re lost / Lost in the thrill of it all / Miami, Amsterdam, Tokyo, Spain, lost / Los Angeles, India, lost on a train, lost."

The track earned a gold certification from the RIAA and cracked the Billboard Hot 100 chart. This track lamenting a lady who has been caught up in the world of drug trafficking is made pretty and catchy thanks to production by Malay, Pharrell and Om’mas Keith.

"Pink Matter" (2012)

Big Boi almost joined Andre 3000 on "Pink Matter," the third single from Frank Ocean’s debut studio album channel ORANGE. The historic Outkast reunion would have catapulted Ocean to an even higher echelon of legend.

Still, "Pink Matter' stands on its own, dealing in love, sexuality and spirituality. Frank's melancholy tone is abetted by an organ and an orchestra that stops playing just as abruptly as it starts. You’ll want to pay special attention to Frank Ocean’s excellent vocal delivery of the word "pleasure" from 1:05 to 1:08. Oddly but effectively, the track includes an audio clip from the 1985 film The Lost Dragon.  

"Monks" (2012)

A somewhat overlooked track from channel ORANGE, the rock 'n' roll-leaning "Monks" mostly operates uptempo before slowing down around the 2 minute mark.

Another early example of Frank's nuanced lyricism, "Monks" unpacks the duality of freedom and oppression as he chooses between two young women. The first is an African girl with an English accent who likes "to f— boys in bands,"  watch Westerns, and show Frank her passport. The second is a young at heart Indian girl who sleeps above the temple, found a boyfriend, and is planning a runaway. Frank chooses the latter love interest.

"Thinkin Bout You" (2012)

"Thinkin Bout You" debuted in 2011 on now-defunct Los Angeles collective Odd Future’s Tumblr as a free download, and was later released as the lead single for channel ORANGE. Eventually, the track cracked the top 40 on the Billboard Hot 100. 

A good old-fashioned love song, "Thinkin Bout You" is a downtempo, emotive ballad where Frank — showing off his now well-known falsetto — pines for a shot at eternity with the one he cares about the most. 

"Thinkin Bout You" was originally a demo written for singer/songwriter Bridget Kelly. She didn’t reject it —  Frank Ocean took it back for himself when his demo of the song blew up. 

"Pyramids" (2012)

Far from your traditional, radio-friendly hit, "Pyramids" is as close to EDM as you will find in Frank Ocean’s catalog. Its initial chords are moody and mysterious; the drums are played backwards to help the listener comprehend Frank's lyrics about events set in ancient Egypt. Come the second half, autotune on several lyrics and some horns come in.

He takes sound in a couple of different directions throughout the 10 minute track, ultimately settling into R&B. "Pyramids" serves as a sonic microcosm for what Frank Ocean is capable of — and John Mayer adds a guitar riff at the song's end for extra flair.

"Nights" (2016)

Widely regarded as one of Frank Ocean’s all-time greatest works, "Nights" appears on his sophomore album, Blonde. Its chief lyric, "Wanna see Nirvana / Don’t wanna die yet," has assuredly been used as plenty of Instagram captions, though Frank is largely absent from social media. At just over 5 minutes, the two-part track combines aspects of R&B, hip-hop, and electronic music with reversed and manipulated vocal samples to create a sparse mood and texture. 

Om’mas Keith assisted Frank Ocean in producing the first half "Nights," while German electronic musician and producer Sebastian contributed dynamic and memorable production in its back end. The mix puts Frank Ocean’s vocals at the front while the instrumental’s volume is slightly lower. Most notable is the song's transition into an energetic and dynamic second instrumental, driven by a bassline, skittering hi-hats, and jazzy chords.

"Pretty Sweet" (2016)

The studio magic Pharrell practiced to make "Monks" repeats itself on "Pretty Sweet," a raucous ode to friendship and death. You’ve never heard Frank Ocean this locked in  with Pharrell — he delivers pained and anguished vocals in fluid flows, while the drums in the second half of the track are rapidly fired off in a rare display of intense percussion work. A children’s choir is put front and center in the song’s waning moments.

Another prime candidate for a live rendition during his Coachella performance, "Pretty Sweet" proves Frank Ocean and Pharrell’s penchant for rock-inspired sound first heard on "Monks" was no fluke nor a college try. 

"Ivy" (2016)

GRAMMY-winning producer Malay Ho and GRAMMY-winning Swedish songwriter and producer Ludwig Göransson assisted Frank Ocean in crafting this guitar-driven indie rock ballad. A standout track from Blonde, this song marries a simple yet beautiful melody to introspective lyrics about lost love and moving on. 

Minimalistic in sound, "Ivy" features reversed guitar riffs and background vocal harmonies. Frank Ocean’s vocal conveys a bittersweetness that's often difficult to pull off. The song’s outro has Frank Ocean letting out Prince-like vocals, screaming and singing simultaneously.

"Seigfried" (2019)

"Seigfried" is a masterpiece and the glue in the middle of a three-track run on Blonde that includes "White Ferrari" (you can hear Kanye West record the word "love") and "Godspeed." All three are worth writing about, yet "Seigfried" is a must-listen for anybody new to Frank Ocean’s music but weary of another sad love song. Here, the singer wonders if he should just settle down with two kids and a swimming pool. 

Frank Ocean’s vocal strains itself with emotion over the truly captivating psychedelic sound. There are soaring strings, dreamy filters on the guitar riffs, reversed vocal samples. Once the strings swell at 2:50, the track reaches an emotional, cinematic peak.

"Dear April (Side A - Acoustic)" (2020)

Another gorgeous ballad, "Dear April (Side A - Acoustic)", released April 3, 2020, features contributions from producer and musician Daniel Aged. Three years later, it remains a vital entry point for those looking to familiarize themselves with the artist’s repertoire. Frank Ocean’s vocals shine front and center here. A listener has no choice but to hone in on the singer’s voice as he begins to share a situation between himself and his former lover April.

There’s a higher pitched guitar playing quietly between Frank’s verses. The lower pitched guitar strums higher in the mix. Slow and contemplative, there’s little fanfare to distract from Frank Ocean’s captivating vocal take, save for a minimalistic guitar melody and atmospheric synths. 

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