meta-scriptBlack Pride Anthems From Kendrick Lamar, Childish Gambino, 2Pac, James Brown & More See Big Streaming Spikes | GRAMMY.com
Kendrick Lamar performs at the 2018 GRAMMYs

Kendrick Lamar performs at the 2018 GRAMMYs

Photo: Theo Wargo/WireImage

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Black Pride Anthems From Kendrick Lamar, Childish Gambino, 2Pac, James Brown & More See Big Streaming Spikes

Poignant songs from Beyoncé, YG, Killer Mike and N.W.A also saw major streaming increases, in part due to a new Spotify playlist

GRAMMYs/Jun 6, 2020 - 05:46 pm

On Tuesday (June 2), the music industry observed Black Out Tuesday to stand in solidarity with the Black community and protestors across the nation calling for racial equality and an end to police brutality. In response, Spotify launched its Black Lives Matter playlist, featuring powerful anthems from Black artists across the years, including James Brown's 1968 "Say It Loud – I'm Black And I'm Proud," 2Pac's 1993 "Keep Ya Head Up" and Childish Gambino's 2018 GRAMMY-winning hit "This Is America."

On Friday (June 5), Billboard reported huge spikes in the streaming numbers on June 2 for many of the poignant songs featured in the playlist. The opener, Brown's aforementioned empowering bop, saw the biggest increase at 15,740 percent. The numbers, calculated by Nielsen Music, count streams from across major music and video platforms and were compared to those for the prior Tuesday (May 26). For example, "Say It Loud" had just over 2,000 listens last Tuesday compared to 375,000 this Tuesday.

Read: Minnesota Artist Dua Saleh Demands Justice With Powerful "Body Cast"

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The 58-song playlist continues with Kendrick Lamar's GRAMMY-winning 2015 popular protest anthem "Alright" and Childish Gambino's "This Is America." Both tracks saw over a million streams on Tuesday alone, due in part to their high placement on the playlist as well as their still timely critiques of racial injustice in America. The former song hit 1.16 million streams, for a 787 percent increase, and the latter earned 1.82 million streams, for a 570 percent increase.

Other songs on the playlist that also saw significant bumps in digital listenership include Killer Mike's "Don't Die" (2012), YG and Nipsey Hussle's "FDT" (2016), Beyoncé and Lamar's "Freedom" (2016) and Solange and Lil Wayne's "Mad" (2016).

Soul classics like "Wake Up Everybody" from Harold Melvin And The Blue Notes (1975) and "O-o-h Child" by The Five Stairsteps (1970) also saw increases, albeit somewhat smaller. Pivotal golden-age rap anthems "F**k tha Police" by N.W.A (1988) and "Fight The Power" by Public Enemy (1989) also had more streams this Tuesday compared to last week.

Back in 2016, ahead of the track's two GRAMMY wins, Lamar predicted the power of "Alright" in the moving GRAMMY.com interview (watch above).

"'Alright' did exactly what I would want it to do, and that's put so many people's hearts where they can actually live by and stand for, you know, put faith back in people's hearts … And not only them, but myself. I'm still saying to myself, 'Everything's going to be alright.'"

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Metro Boomin Performs at Future & Friends' One Big Party Tour in 2023
Metro Boomin performs during Future & Friends' One Big Party Tour in 2023

Photo: Prince Williams/Wireimage 

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Metro Boomin's Essential Songs: 10 Must-Know Tracks, From "Creepin" To "Like That"

The 2024 GRAMMY nominee for Producer Of The Year is one of hip-hop's most in-demand minds. Between his collab albums with Future and some highly debated beefs with rap's biggest stars, it's the perfect time to revisit the Metro-verse.

GRAMMYs/Jun 4, 2024 - 01:38 pm

Metro Boomin has spent more than a decade redefining rap music. The gloomy, 808-induced trap beats that flood radio airwaves and blare from nightclub speakers are a symbol of his influence. But now, the Atlanta-based superproducer is on one of his biggest musical runs to date.  

In April, Metro released the second of two joint albums with Future, hinted at a third release this year, sold out a concert at the Kundalini Grand Pyramids in Egypt, and clinched the No. 1 spot on Billboard’s Hot 100 with "Like That" featuring Kendrick Lamar. He also delivered a first-of-its-kind instrumental diss aimed at Drake called "BBL Drizzy," accusing the Toronto rapper of going under the knife.  

The diss was in response to Drake’s "Push Ups" and subsequent disses toward Kendrick Lamar. "Metro shut your hoe ass up and make some drums" he rapped. The verbal blow inspired Metro to release the hilarious instrumental, which he encouraged fans to rap on for a chance to win a free beat.  

Months before the feud, Metro celebrated two nominations for Best Rap Album and Producer of the Year, Non-Classical at the 66th GRAMMY Awards. While he didn’t take home a coveted golden gramophone, the momentum has elevated his career to new heights.  

Before the St. Louis-bred producer kicks off the We Trust You tour with Future on July 30, revisit 10 of Metro Boomin's biggest releases.  

"Karate Chop" (2013) 

A 19-year-old Metro crafted his first charting single right before making a life-changing move to Atlanta. With piercing synths and bubbly arpeggios, the song was the lead single for Future’s highly anticipated sophomore album, Honest. 

But Metro, a freshman at Morehouse College at the time, wasn’t sold on its success. "I never really like it," Metro told XXL. "Then every time people would come into the studio, he would always play the record and I was like, ‘Why are you so stuck on this s—? We have way harder records.’"  

But after cranking out a new mix on the original track, "Karate Chop" went on to become his first placement on a major label album. The remix with Lil Wayne further elevated the record and, by virtue, Metro’s profile as a musical craftsman.  

"Jumpman" (2015) 

 Metro mastered the late-summer anthem in 2015 with "Jumpman." The song was the most notable hit from Drake and Future’s collaborative mixtape, What a Time to Be Alive, and went on to shut down bustling nightclubs and obscure strip joints. And while the record didn’t perform as well as other songs on this list, it secured Future his first Top 20 hit.  

The song — which features Metro’s signature bass and a screeching raven sound effect — also saw a streaming boost after an Apple Music commercial featuring Taylor Swift rapping to the song. According to Adweek, the campaign helped generate a 431 percent increase in global sales 

 What makes "Jumpman" even more special is that a collab between Future, Metro, and Drake may never happen again. Reportedly, the duo is at odds with Drake because the OVO artist decided to link with 21 Savage on Her Loss instead of doing a follow-up project with Future.  

"Father Stretch My Hands Pt. 1" (2016) 

"Father Stretch My Hands Pt. 1" is the song that set Kanye West’s album, Life of Pablo, ablaze. Opening with a clip of gospel musician and singer T.L. Barrett’s Father I Stretch My Hands,” Metro’s signature producer tag kicks the record into full gear. The pulsating synthesizers and bouncy percussion match West’s raunchy and sexually explicit lyrics.  

Metro’s production received significant praise, with several publications pointing to his contributions on end-of-year listings. And in the eight years since its release, "Father Stretch My Hands Pt. 1" has been certified six times platinum by the Recording Industry Association of America, making it one of Ye’s most-sold records of all time. 

"Congratulations" (2016) 

After the success of "White Iverson," a young Post Malone was on the hunt for the hottest producers in the rap game. He managed to land Metro, who worked with fellow producers Frank Dukes and the prolific Louis Bell on the triumphant trap record "Congratulations."  

On a 2022 episode of the podcast "Full Send," Metro revealed that the celebratory song was made after watching the world’s greatest athletes eclipse historic feats of their own. "I remember the Olympics was on TV, and just how the music was sounding, it sounded like some champion s—," he said.  

"Congratulations" marked Post Malone’s second Top 20 hit following his debut, "White Iverson." The song was certified diamond after totaling more than 11 million combined sales. Today, it remains one of Metro’s biggest achievements.

"Bad and Boujee" (2017) 

Fueled by virality and a shoutout from Donald Glover at the 2017 Golden Globes, the Migos and Lil Uzi Vert’s "Bad and Boujee" landed Metro Boomin his first No. 1 Billboard hit as a producer.  

The song has every element Metro fans have grown to love: moody keys, hard-hitting bass, and plenty of room for the artists’ adlibs to pierce through the track.  

Two months before its eventual ascension, the song had a steep hill to climb atop the Billboard charts. But Metro’s production and the chemistry between Quavo, Offset, and Uzi helped the record shoot up to its rightful place. It continues to garner praise In the years since its 2016 release, too. It was ranked No. 451 on Rolling Stone’s "500 Greatest Songs of All Time" list 

"Mask Off" (2017) 

When "Mask Off" dropped in 2017, it scorched the Billboard charts. Hip-hop was flirting with flutes (as heard on songs like Drake’s "Portland" and Kodak Black’s "Tunnel Vision" — another Metro-produced beat) — but "Mask Off" stands out as the biggest song of the short-lived era.  

Metro infused jazz-like undertones to perfectly meld the flute lick into the dark and mystic beat. The record led to the remix with Kendrick Lamar, with his verse breathing new life into the already-seismic hit. It’s now certified nine times platinum.  

Years after the song’s release, Future said "Mask Off" initially put radio programmers in disarray. In his East Atlanta rapper’s Apple Music documentary The WIZRD, he revealed that the song dropped before Carlton WIlliams’ "Prison Song" sample was officially cleared. "Out of all the songs, ‘Mask Off’ wasn’t even legit," he said. "The s— was on the radio, they’re thinking it’s not a sample, but it got so big they were like, ‘It’s a sample.’" 

"Heartless" (2019) 

The Weeknd's "Heartless" is a pop and electro-clash classic that fires on all cylinders. The visuals are atmospheric, the lyrics are ultra-stimulating, and the production — partly handled by Metro — makes for a lasting club banger.  

The leading single for The Weeknd’s fourth studio album, After Hours, topped the Billboard charts. It marked the Toronto-born crooner’s fourth No. 1 hit and unveiled the depths of Metro’s musical arsenal.  

Metro produced four tracks on After Hours: "Faith," "Escape from L.A.," "Until I Bleed Out" and "Heartless." On the latter and in his other collaborations with The Weeknd, James Blake, and Solange, Metro’s creative sorcery was tested. He proved, once again, that he could generate a hit outside the confines of trap music.  

"Creepin" (2022)

After a solid outing on his first album Not All Heroes Wear Capes, Metro returned with another series of hard-hitting records. His second solo venture, Heroes & Villains, featured John Legend, Don Tolliver, Travis Scott, and other premiere artists. But the biggest song to come out of the star-studded lineup was "Creepin’" featuring 21 Savage and The Weeknd 

The only single to Metro’s second solo album struck sonic gold. The Weeknd’s flowy vocals overlay the silky and harmonic record, which transitions to a more trap-induced beat once 21 Savage’s verse kicks in. The remake of Mario Winans’ "I Don’t Wanna Know" was a notable departure from Metro’s past singles, which heavily lean on his trap roots. But it still managed to connect with his audience – and even beyond it. "Creepin" peaked at No. 3 on Billboard, which was Metro’s highest-charting solo record up until that point.

Spider-Man: Across The Spider-Verse (2023) 

Following the success of "Creepin’" and his other smash singles, Metro extended his creative powers to the film world. He was given the green light to executive produce the soundtrack for Sony’s Spider-Man: Across the Spider-Verse. 

Metro Boomin told Indie Wire that he crafted songs from rough animations and selected scenes "just to get in the world and the story of Miles [Morales] and what he’s going through," He even exchanged phone calls and texts with the film’s composer Daniel Pemberton to ensure the soundtrack and score were on the same accord.  

From the classical serenade "Am I Dreaming" to the Latin swing of "Silk & Cologne" and the Timbaland-stomping "Nas Morales," the result was an equally transformative musical experience. Each record ranged in musicality and tone while beautifully complementing the vibrant animated superhero flick.

"Like That" (2024) 

"Like That" is easily one of the best beats in Metro’s catalog, and may end up being one of the most memorable. Samples from Rodney O & Joe Cooley’s "Everlasting Bass" and Eazy-E’s 1989 classic "Eazy-Duz-It" shaped the bouncy trap beat, sinister synths, and spine-chilling baseline. But Kendrick Lamar’s verse turned it into a heat-seeking missile.  

With the song’s thunderous bass and rapid hi-hats in the background, Kendrick dissed J. Cole and Drake for their recent claims of rap supremacy, particularly on 2023’s "First Person Shooter." The lyrical nuke sparked the Civil War-style rap feud, which led to a seven-song exchange between Kendrick and Drake.  

The initial musical blow made the genre stand still. It also led to the massive success of the record, which notched Future and Metro another No. 1 hit song. It also helped the pair’s album, We Don’t Trust You, claim the top spot on the Billboard 200 albums chart.  

Inside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer 

Lil Wayne performing at Roots Picnic 2024
Lil Wayne performs at Roots Picnic 2024.

Photo: Taylor Hill/Getty Images for Live Nation Urban

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9 Lively Sets From The 2024 Roots Picnic: Jill Scott, Lil Wayne, Nas, Sexyy Red, & More

From hit-filled sets by The-Dream and Babyface to a star-studded tribute to New Orleans, the 2024 iteration of the Roots Picnic was action-packed. Check out a round-up of some of the most exciting sets here.

GRAMMYs/Jun 3, 2024 - 09:02 pm

As June kicked off over the weekend, The Roots notched another glorious celebration at West Philadelphia's Fairmount Park with the 16th annual Roots Picnic. This year's festival featured even more activations, food vendors, attendees, and lively performances.

On Saturday, June 1, the action was established from the onset. October London and Marsha Ambrosius enlivened the soul of R&B lovers, while Method Man and Redman brought out surprise guests like Chi-town spitter Common and A$AP Ferg for a showstopping outing. 

Elsewhere, rappers Smino and Sexyy Red flashed their St. Louis roots and incited fans to twerk through the aisles of the TD Pavilion. And Philly-born Jill Scott's sultry vocals made for a memorable homecoming performance during her headlining set. 

The momentum carried over to day two on Sunday, June 2, with rising stars like Shaboozey and N3WYRKLA showing the Roots Picnic crowd why their names have garnered buzz. Later in the day, rapper Wale brought his signature D.C. swag to the Presser Stage. And while Gunna's performance was shorter than planned, it still lit the fire of younger festgoers. 

Closing out the weekend was a savory tribute to New Orleans courtesy of The Roots themselves, which also starred Lil Wayne, acclaimed R&B vocalists, an illustrious jazz band, and some beloved NoLa natives. 

Read on for some of the most captivating moments and exciting sets from the 2024 Roots Picnic. 

The-Dream Serenaded On The Main Stage

The-Dream performing at Roots Picnic 2024

The-Dream | Taylor Hill/Getty Images for Live Nation Urban

After years away from the bright lights of solo stardom, The-Dream made a triumphant return to the festival stage on Saturday. The GRAMMY-winning songwriter and producer played his timeless R&B hits like "Falsetto" and "Shawty Is Da S––," reminding fans of his mesmerizing voice and renowned penmanship.

His vocals melted into the sunset overlooking Fairmount Park Saturday evening. And even in moments of audio malfunctions, he was able to conjure the greatness he's displayed as a solo act. Although, it may have looked easier than it was for the Atlanta-born musician: "Oh, y'all testing me," he said jokingly. 

The-Dream slowed it down with the moodier Love vs. Money album cut "Fancy," then dug into the pop-funk jam "Fast Car" and the bouncy "Walkin' On The Moon." He takes fans on a ride through his past sexual exploits on the classic "I Luv Your Girl," and closes on a fiery note with the "Rockin' That S—." While even he acknowledged that his set wasn't perfect, it left fans hoping to see more from the artist soon. 

Smino Rocked Out With His Philly "Kousins"

Smino performing at Roots Picnic 2024

Smino | Shaun Llewellyn

Despite somewhat of a "niche" or cult-like following, Smino galvanized music lovers from all corners to the Presser Stage. The St. Louis-bred neo-soul rapper played silky jams like "No L's" and "Pro Freak" from 2022's Luv 4 Rent, then dove into the sultry records from his earlier projects.

"Klink" set the tone for the amplified showcase, with fans dancing in their seats and through the aisles. His day-one fans — or "kousins," as he lovingly refers to them — joined him on songs like the head-bopping "Z4L," and crooned across the amphitheater on the impassioned "I Deserve." 

Under Smino's musical guidance, the crowd followed without a hitch anywhere in the performance. It further proved how magnetic the "Netflix & Dusse" artist is live, and how extensive his reach has become since his 2017 debut, blkswn.

Nas Took Fans Down Memory Lane

Nas performing at Roots Picnic 2024

Nas | Taylor Hill/Getty Images for Live Nation Urban

The New York and Philadelphia connection was undeniable Saturday, as legendary Queensbridge MC Nas forged the two distinctive cities for a performance that harnessed an "Illadelph State of Mind."

The "I Gave You Power" rapper played his first show in Philadelphia as a teenager, when he only had one verse under his belt: Main Source's 1991 song "Live at the BBQ." Back then, Nas admitted to underplaying the city's influence, but he knew then what he knows now — "I had to step my s— up." And he did.

The rapper played iconic songs like "Life's a B–" and "Represent" from his landmark debut Illmatic, which celebrated 30 years back in April. He even brought out Wu-Tang Clan's Ghostface Killah to add to the lyrical onslaught, and played records like "Oochie Wally" and "You Owe Me" to enliven his female fans.

Sexyy Red Incited A Twerk Fest

Sexyy Red performing at Roots Picnic 2024

Sexyy Red | Frankie Vergara

Hot-ticket rapper Sexyy Red arrived on the Presser Stage with a message: "Make America Sexyy Again." And as soon as Madam Sexyy arrived, she ignited a riot throughout the TD Pavilion aisles. Twerkers clung onto friends and grasped nearby railings to dance to strip club joints like "Bow Bow Bow (F My Baby Dad)" and "Hood Rats."

Red matched the energy and BPM-attuned twerks from her fans, which only intensified as her lyrics grew more explicit. Sexyy encouraged all of the antics with a middle finger to the sky, her tongue out, and her daring lyrics filling the air. Songs like "SkeeYee" and "Pound Town" added to the nonstop action, leaving fans in a hot sweat — and with their inner sexyy fully unlocked.

Jill Scott Delivered Some Homegrown Magic

Jill Scott performing at Roots Picnic 2024

Jill Scott (left) and Tierra Whack | Marcus McDonald

To close out night one, the Roots Picnic crowd congregated at the Park Stage for a glimpse of Philadelphia's native child, Jill Scott. The famed soulstress swooned with her fiery voice and neo-soul classics like "A Long Walk" and "The Way." Fans swayed their hips and sang to the night sky as Scott sprinkled her musical magic.

Scott, wrapped up in warm, sapphire-toned garments, was welcomed to the stage by Philadelphia Mayor Cherelle L. Parker. The newly elected official rallied the audience for a "Philly nostalgic" evening, and the GRAMMY-winning icon delivered a soaring performance that mirrored her vocal hero, Kathleen Battle. "Philadelphia, you have all of my love," Scott gushed. "I'm meant to be here tonight at this Roots Picnic."

"Jilly from Philly" invited some of the city's finest MCs to the stage for the jam session. Black Thought rapped along her side for The Roots' "You Got Me," and Tierra Whack stepped in for the premiere of her and Scott's unreleased rap song, a booming ode to North Philly. 

Fantasia & Tasha Cobbs Leonard Brought Electrifying Energy

Fantasia performing at Roots Picnic 2024

Fantasia | Taylor Hill/Getty Images for Live Nation Urban

Led by the musical maestro Adam Blackstone, singers Tasha Cobbs Leonard and Fantasia set the warmness of Sunday service and their Southern flare with a "Legacy Experience." And as the title of the performance suggests, their fiery passion was a thread of musical mastery.

As fans danced across the lawn, it was just as much a moment of worship as it was a soulful jam — and only the dynamic voices of the two Southern acts could do the job. "Aren't y'all glad I took y'all there this Sunday," Blackstone said.

The sanctity of Tasha Cobbs Leonard's vocals was most potent on "Put A Praise On It," and Fantasia's power brought the house down even further with classics like "Free Yourself" and "When I See U."

"I wasn't supposed to come up here and cut. I'm trying to be cute," Fantasia joked after removing her shoes on stage. The North Carolina native's lips quivered and her hands shook in excitement, as she continued to uplift the audience — fittingly closing with a roaring rendition of Tina Turner's "Proud Mary."

Babyface Reminded Of His Icon Status

Babyface performing at Roots Picnic 2024

Babyface | Marcus McDonald

There are few artists who could dedicate a full set to their own records, or the hits they've penned for other musicians. And if you don't know how special that is, Babyface won't hesitate to remind you. "I wrote this back in 1987," he said before singing the Whispers' "Rock Steady."

Throughout the legendary R&B singer's 45-minute set, he switched between his timeless records like "Every Time I Close My Eyes" and "Keeps on Fallin'," and those shared by the very artists he's inspired — among them, Bobby Brown's "Don't Be Cruel" and "Every Little Step," 

Fans across several generations gathered to enjoy the classic jams. There was a look of awe in their eyes, as they marveled at the work and memories Babyface has created over more than four decades. 

André 3000 Offered Layers Of Creativity

Andre 3000 performing at Roots Picnic 2024

André 3000 | Marcus McDonald

Speculation over what André 3000 would bring to his Sunday night set was the buzz all weekend. Fans weren't sure if they were going to hear the "old André," or the one blowing grandiose tones from a flute on his solo debut, 2023's New Blue Sun.

The former Outkast musician went for the latter, and while some fans were dismayed by the lack of bars, hundreds stayed for the highly rhythmic set. "Welcome to New Blue Sun live," André said. The majestic chimes and flowy notes of his performance reflect a new creative outlook, and as the performance went on, there was a cloud of coolness that loomed over the amphitheater.

His artistic approach is new to many fans, but he never stopped showcasing the personality they have grown to love. After delivering a message in an indistinguishable language, he panned to the crowd with a look of deep thought and said, "I just want y'all to know, I made all that s— up." It's the kind of humor fans have admired from him for decades, and moments like those are one of many reasons they stayed to watch the nuances of the MC's set.

Lil Wayne & The Roots Gave New Orleans Its Magnolias

Trombone Shorty and Black Thought at Roots Picnic 2024

Trombone Shorty (left) and Black Thought | Taylor Hill/Getty Images for Live Nation Urban

The sound of jazz trombones and the gleam of Mardi Gras colors transported West Philly to the bustling streets of New Orleans for the closing set of Roots Picnic 2024. The ode to the Big Easy featured natives like Lloyd, PJ Morton and the marvelous Trombone Shorty, all of whom helped deliver a celebratory tribute that matched the city's vibrance.

Lloyd floated to the stage singing The Roots' "Break You Off," and delved into his own catalog with "Get It Shawty" and "You." Morton soon followed with a soulful run of his R&B records, including "The Sweetest Thing" and "Please Be Good."

With anticipation on full tilt, Black Thought welcomed the festival closer to the stage with a message: "It's only right if Philly pays homage to New Orleans that we bring out Lil Wayne." And right on cue, Wayne drew a wave of cheers as he began "Mr. Carter."

Wayne strung together his biggest Billboard-charting and street hits, including "Uproar," "Hustler's Muzik" and "Fireman." The performance was a rousing cap-off to the weekend — and it clearly meant a lot to the rapper to rep his city in such grand fashion.

"This is a dream come true," Wayne said. "It's a motherf–ing honor."

11 New Music Festivals To Attend In 2024: No Values, We Belong Here & More

Shaboozey Press Photo 2024
Shaboozey

Photo: Daniel Prakopcyk

interview

Shaboozey On His New Album, Beyoncé & Why He'll Never Be A "Stereotypical" Artist

After Beyoncé introduced Shaboozey to a global audience via 'COWBOY CARTER,' his genre-shattering third album arrives on the wings of his own international smash, "A Bar Song (Tipsy)" and makes a declaration: 'Where I've Been, Isn't Where I'm Going.'

GRAMMYs/May 31, 2024 - 03:40 pm

The last two months have been monumental for Shaboozey. On March 29, Beyoncé fans around the world embraced his two guest collaborations on her COWBOY CARTER album, "SPAGHETTII" and "SWEET HONEY BUCKIIN'" — and they were instantly interested in what else the Nigerian-American singer had to offer. According to his label, EMPIRE, Spotify listens of Shaboozey's music (including his first two albums, 2018's Lady Wrangler and 2022's Cowboys Live Forever, Outlaws Never Die) rose by 1000 percent after COWBOY CARTER dropped.

Six weeks later, his growing fandom sent his breakthrough single, "A Bar Song (Tipsy)," to No. 1 on Billboard's Hot Country chart — ironically, dethroning Queen Bey's "Texas Hold 'Em" in the process. The song instantly proved to have crossover appeal, also peaking at No. 3 on the all-genre Billboard Hot 100 chart, along with reaching the top spot on pop charts in Australia, Canada, Norway, and Sweden.

With his third album, Where I've Been, Isn't Where I'm Going, the man born Collins Chibueze is eager for audiences new and old to get a deeper look into his ever-evolving artistry, which he's been honing for more than a decade. He leans into country and the soundtrack of the open road on "Highway" and "Vegas," while also tapping into his talent as an MC on "Drink Don't Need No Mix" with Texas rapper BigXthaPlug. He displays a softer side, too, with tracks like "My Fault," an apologetic and pleading country ballad performed with Noah Cyrus, and "Steal Her From Me," which finds Shaboozey smoldering with his own Southern slow jam.

Shaboozey's massive global recognition may be fresh, but he's here to remind listeners that he's not a new artist. In a candid interview with GRAMMY.com, the singer discusses how he's put in a decade of hard work in order to appear to be an overnight success.

You've topped the country charts as well as pop charts around the world. Do you think we are witnessing a more welcoming era in country music right now?

I think it's definitely a lot more welcoming. All these genres of music now, just because of the internet age and the access to information — like, now I can go watch Tubi, which has thousands of Western movies, and then Spotify, I can jump from listening to a Townes Van Zandt album or a Leonard Cohen album, and then I can go play Future, you know what I mean?

And then I can jump from them, and go listen to The Marías, who are friends of mine. I can listen to some indie rock music, and then I can listen to some Fred again.. or something like that. So having all that at your fingertips, I think, it's allowed for some interesting combinations in all genres of music.

I think we're the generation of paint splatter! I do think it is very welcoming. As artists we are able to connect. We can have our own micro communities. There's not just one way to connect with people now, there are so many other ways. It's different out there now, it's really different.

You're releasing your second album with EMPIRE — how has the company helped you to develop?

EMPIRE has been super awesome. I was signed to Republic for a while, for a year or two, and I saw some article where it talked about Universal partnering with EMPIRE to handle some distribution stuff. I remember talking to my manager at the time, and being like, "We should go there!"

Major labels can get pretty cluttered. Sometimes they just don't have the bandwidth to develop acts that aren't going to take off in a couple weeks or a month or a quarter. They have these quarterlies they have to meet.

So for an artist like me, who is — a lot of people like to describe me as disruptive. It's weird to describe yourself as that. I'm just being me, and people are like, "That's disruptive." But for someone like me, who's like that, it's very important for me to be innovative and push things, and change the way people consume.

I never came in the game wanting to be stereotypical, or just your usual artist. I came in just trying to be like, Man, I love art. I love being creative and that's what I am. Sometimes that's hard to package to everyone. It's like, what is it? For major labels, sometimes, they love to be like, this is pop, this is country, this is just that.

And so for EMPIRE to bring me into what they had going on, and to stick with me within these three or four years I've been with them, knowing that there has been a lot of ups and downs. There've been a lot of [times] that we thought were going to do something that [we] didn't. Because it's a process with artistry, it doesn't happen overnight. They say it takes 10 years to have an overnight success, and it's true.

Your new album flows so well. Was it written to be taken in as one complete piece?

I'm a lover of a concept album. I love film, I love stories, I love payoffs. I love the hero's journey, they call it.

There is a way to tell a story in a three-act structure. And within those structures you have your rising action, you have your hero's call to action. They lead the world, you have your climax, and then you have, was the hero changed? Did they get the thing they were looking for at the end of it?

I'm a huge fan of film, huge on concepts, world building. I want something to feel immersive, so arrangement is big to me.

But before, I used to be super picky about [ensuring that] everything needs to connect, and I had to learn to let that go and just know that that's a part of me as an artist. As I create, I'm telling these stories naturally, so I stopped being too hard on myself about things needing to connect because that would cripple me at certain points. But now, again, I'm just learning how to let it go, and let it come naturally. It's cool to see that people are still saying with this project that there's still a concept there. And I'm like, oh, there is still a concept there. There is still a story.

My last project [Cowboys Live Forever, Outlaws Never Die] was super inspired by western films. Old western films, like, spaghetti westerns, and the whole nature of outlaw, just like period piece western culture. So I was huge on everything needing to feel like it was period. It needed to feel like this 1800s western, and this Black outlaw and his gang.

Obviously, I wanted the [visual] content to reflect that. And then you're realizing…  Wait, every video shoot I'm having to rent western wardrobe and chaps? It's a lot to do all the time, you know? It was a commitment… and I don't wear that everyday, so it wasn't really 100 percent being authentically myself in that moment. It was like, I'm creating a character and this character is separate from me.

That's hard to do all the time. Especially when it's a period piece in the 1800s and you're in 2024. So at some point I was like, hey, I want this project to be more like, I can put something on in my closet and go shoot some content, versus having to find a western town, or a world or environment that fits the 1800s.

Do you think that Beyoncé was inspired by that album?

I definitely think so. I think that's what was cool about her project, and her entry into country. I saw a lot of similarities between the things that inspired us.

What I love about country is, I really love the old stuff that really does play into the old West, the Wild West — and I saw that Beyoncé, she would talk about little things like that, too. Like the outlaws, hangmen and six shooters, and stuff like that. So you can see that she's really inspired by that stuff as well. I was told by her team that she would definitely watch a lot of old Western films through the process of doing her project.

How has the Beyhive treated you since you appeared on COWBOY CARTER?

I love that community. Seriously, that community, they've been extremely supportive from what I've seen, because Beyoncé's message has been about shining light on people that may have been overlooked. So they definitely carry out the mission of supporting the people that Beyoncé supports. They've been amazing.

I would like to say that early on with "Bar Song," they were definitely pre-saving it, they were sharing it as much as they could on Twitter, and there were a lot of posts that I was making that were getting high viewership. You could tell that there were a lot of impressions before the "Bar Song" came out. So they're great.

Did you ever think you'd be on an album with Willie Nelson and Dolly Parton?

I hoped for those things when I was creating my album. I wanted to see more hip-hop artists collaborating with people like that. I was always like, man, if I was given a $10 million budget to make a project, I'd get Willie Nelson or Hank Williams Jr. or someone like that to jump on it. I want to see something like that.

As someone whose parents grew up in Nigeria, what do you think of the global breakthrough of Nigerian artists like Burna Boy and Wizkid?

It's amazing to see. Afrobeat is definitely universal now, global like that. I think Wizkid was one of the pioneers of getting that music across the water in such a way. Burna Boy, too — if you check out his aesthetic, it's influenced by a lot of different things. He's not just wearing traditional Nigerian garments, he's wearing designer stuff, and he's got the jewelry pieces and Cartier. It's presented in a way that that style of music wasn't really represented [before] in that sense.

I lived in Nigeria for a year or two, and when I was there, there was no wifi or the internet. Now I go back and my cousins are on Netflix and on Instagram and all these places. So yeah, everything is spreading out. But as far as Afrobeat, I mean, that music is incredible, the production. It's so infectious when you hear it, but it's cool to see people of Nigerian descent, me as well, having our reach everywhere.

Davido, he reached out to me a couple days ago, he's like, "I need you to get on this record." There's a lot of Nigerian artists now that are hitting me up, and are like, "Hey, will you jump on this, will you jump on that?" I'm hearing some of those guys are trying to get into country music. It's cool to kind of have my own Burna Boy moment right now!

The new album sounds like you really worked on developing your voice as an instrument, with more singing than rapping. Is that a fair assumption?

Yeah. Being from Virginia, we didn't have those outlets to kind of hone in on. I didn't have a vocal coach, or a songwriting program, or anything like that. We kind of had to figure it out on our own.

I think that's why you have so many artists that come from Virginia where they're all very eclectic, they all have this kind of rawness to them. Missy Elliott, Timbaland, Pharrell, even Tommy Richman. He's got that song going crazy viral too. You know the song, the "Million Dollar Baby" song. It's a guy singing falsetto [like] Bee Gees over a hip-hop beat. I'm like, where did you learn to structure a song like this?

This album was that project for me. My manager here [told me] it's working, because I'm learning how to arrange music and write songs that have a broader appeal, but I didn't know that at the time. We were just having fun, just learning how to do it with whatever resources we had. It can get kind of funky.

I think my first project was very funky, and then this one was [made after] 10 years of being in it. You start to figure it out a little bit more.

Beyond Country: All The Genres Beyoncé Explores On 'Cowboy Carter'

Beyoncé accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California, on Monday, April 1.
Beyoncé accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California, on Monday, April 1.

Photo: Kevin Winter/Getty Images for iHeartRadio

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Beyond Country: All The Genres Beyoncé Explores On 'Cowboy Carter'

On 'COWBOY CARTER,' Beyoncé is free. Her eighth studio album is an unbridled exploration of musical genres — from country to opera and R&B — that celebrates the fluidity of music and her Texas roots.

GRAMMYs/Apr 3, 2024 - 08:50 pm

"Genres are a funny little concept, aren't they? In theory, they have a simple definition that's easy to understand. But in practice, well, some may feel confined."

With those words, spoken on "SPAGHETTII" by Linda Martell — the first commercially successful Black female artist in country music and the first to play the Grand Ole Opry solo — Beyoncé provides a proxy response to her original call on Instagram 10 days before COWBOY CARTER was released: "This ain’t a Country album. This is a “Beyoncé” album." 

She delivered on that promise with intent. Through a mix of homage and innovation, Beyoncé's latest is a 27-track testament to her boundless musicality and draws  from a rich aural palette. In addition to its country leanings, COWBOY CARTER includes everything from the soulful depths of gospel to the intricate layers of opera. 

Beyoncé's stance is clear: she's not here to fit into a box. From the heartfelt tribute in "BLACKBIIRD" to the genre-blurring tracks like "YA YA," Beyoncé uses her platform to elevate the conversation around genre, culture, and history. She doesn't claim country music; she illuminates its roots and wings, celebrating the Black artists who've shaped its essence.

The collective album proves no genre was created or remains in isolation. It's a concept stoked in the words of the opening track, "AMERIICAN REQUIEM" when Beyonce reflects, "Nothing really ends / For things to stay the same they have to change again." For country, and all popular genres of music to exist they have to evolve. No sound ever stays the same.

COWBOY CARTER's narrative arc, from "AMERICAN REQUIEM" to "AMEN," is a journey through American music's heart and soul, paying tribute to its origins while charting a path forward. This album isn't just an exploration of musical heritage; it's an act of freedom and a declaration of the multifaceted influence of Black culture on American pop culture.

Here's a closer look at some of some of the musical genres touched on in act ii, the second release of an anticipated trilogy by Beyoncé, the most GRAMMY-winning artist of all-time: 

Country 

Before COWBOY CARTER was even released, Beyoncé sparked critical discussion over the role of herself and all Black artists in country music. Yet COWBOY CARTER doesn't stake a claim on country music. Rather, it spotlights the genre through collaborations with legends and modern icons, while championing the message that country music, like all popular American music and culture, has always been built on the labor and love of Black lives. 

It's a reckoning acknowledged not only by Beyoncé's personal connection to country music growing up in Texas, but the role Black artists have played in country music rooted in gospel, blues, and folk music. 

Enter The World Of Beyoncé

Country legends, Dolly Parton ("DOLLY P", "JOLENE," and "TYRANT"), Willie Nelson ("SMOKE HOUR" and "SMOKE HOUR II"), and Martell ("SPAGHETTII and "THE LINDA MARTELL SHOW") serve mainly as spoken-word collaborators, becoming MCs for Queen Bey. Some of the most prolific country music legends receiving her in a space where she has been made to feel unwelcome in music (most notably with the racism surrounding her 2016 CMA performance of "Daddy Lessons" with the Dixie Chicks) provides a prolific release of industry levies. Martell, a woman who trod the dark country road before Bey, finally getting her much-deserved dues appears as an almost pre-ordained and poetic act of justice. 

"BLACKBIIRD," a version of the Beatles' civil rights era song of encouragement and hope for the struggle of Black women is led softly by Beyoncé, backed by a quartet of Black female contemporary country songbirds: Tanner Adell, Brittney Spencer, Tiera Kennedy, and Reyna Roberts. 

Beyoncé holds space for others, using the power of her star to shine a light on those around her. These inclusions rebuke nay-sayers who quipped pre-release that she was stealing attention from other Black country artists. It also flies in the faces that shunned and discriminated against her, serving as an example of how to do better. The reality that Beyoncé wasn't stealing a spotlight, but building a stage for fellow artists, is a case study in how success for one begets success for others. 

Read more: 8 Country Crossover Artists You Should Know: Ray Charles, The Beastie Boys, Cyndi Lauper & More

Gospel, Blues, & Folk (American Roots)

As is Beyoncé's way, she mounts a case for country music with evidence to back up her testimony. She meanders a course through a sequence of styles that serve as the genre's foundation: gospel, blues, and folk music.

"AMERIICAN REQUIEM" and "AMEN" bookend the album with gospel-inspired lyrics and choir vocals. The opener sets up a reflective sermon buoyed by  the sounds of a reverberating church organ, while the closer, with its introspective lyrics, pleads for mercy and redemption. The main verse on "AMEN", "This house was built with blood and bone/ The statues they made were beautiful/ But they were lies of stone," is complemented by a blend of piano, and choral harmonies. 

Hymnal references are interlaced throughout the album, particularly in songs like "II HANDS II HEAVEN" and in the lyrical nuances on "JUST FOR FUN." In the later track, Beyoncé's voice soars with gratitude in a powerful delivery of the lines, "Time heals everything / I don't need anything / Hallelujah, I pray to her." 

The gospel-inspired, blues-based "16 CARRIAGES" reflects the rich history of country songs borrowing from the blues while simultaneously calling back to songs sung by field laborers in the colonial American South. "Sixteen dollars, workin' all day/ Ain't got time to waste, I got art to make" serves as the exhausted plea of an artist working tirelessly long hours in dedication to a better life. 

Rhiannon Giddens, a celebrated musician-scholar, two-time GRAMMY winner, and Pulitzer Prize recipient, infuses "TEXAS HOLD 'EM" with her profound understanding of American folk, country, and blues. She plays the viola and banjo, the latter tracing its origins to Sub-Saharan West Africa and the lutes of ancient Egypt. Through her skilled plucking and bending of the strings, Giddens bridges the rich musical heritage of Africa and the South with the soul of country, blues, and folk music.

Pop, Funk, Soul & Rock 'n' Roll 

All in, Beyoncé is a pop star who is wrestling with labels placed on her 27-year career in COWBOY CARTER. Fittingly, she brings in two other pop artists known for swimming in the brackish water between country and pop, Miley Cyrus and Post Malone. Her intentional inclusion of two artists who have blurred genres without much cross-examination begs the question, Why should Beyoncé's sound be segregated to a different realm? 

On "YA YA" Linda Martell returns as the listener's sonic sentinel, introducing the track like a lesson plan: "This particular tune stretches across a range of genres. And that’s what makes it a unique listening experience." The tune sinks into the strummed chords of Nancy Sinatra's "These Boots Are Made for Walkin'" before leaping into a fiery dance track that features reimagined lyrics from the Beach Boys, with soulful vocal flourishes and breaks that show the throughline connection between '60s era rock, funk, and pop music.

Robert Randolph lends his hands on "16 CARRIAGES" with a funk-infused grapple on his pedal-steel guitar. It's a style he honed through his early years touring and recording with his family band and later in his career as an in-demand collaborator working with names including the Allman Brothers, and Norah Jones

The lesson is solidified as the album transitions into an interlude on "OH LOUISIANA," featuring a sped-up sample of a classic track by Chuck Berry. This moment emphasizes the pop superstar's nod to civil rights era music history, spotlighting a controversial artist celebrated for his pioneering contributions to rock 'n' roll. (It's a part of music history Beyoncé knows well, after starring as Etta James in the 2008 film Cadillac Records, a veiled biopic of the legendary Chicago label Chess Records.)

Classical & Opera

Opera was missing from many listeners' Beyoncé Bingo card, but didn't surprise those that know her background. Beyoncé was trained for over a decade starting at an early age by her voice teacher David Lee Brewer, a retired opera singer who once lived with the Knowles family. 

COWBOY CARTER gives sing-along fans a 101 opera class with "DAUGHTER." In Italian, Beyoncé sings passages from the 1783 Italian opera "Caro Mio Ben," composed by Giuseppe Tommaso Giovanni Giordani. The aria is a classic piece of vocal training that fittingly shows off her full range — taking us back to the earliest days of her vocal teachings.

Hip-Hop & R&B

Midway through the album on "SPAGHETTII" Beyoncé announces, "I ain't no regular singer, now come get everythin' you came for," landing right where expectations have confined her: in the throes of a romping beat, experimenting with sounds that blend hip-hop with R&B and soul. The track notably highlights the talent of Nigerian American singer/rapper Shaboozey, who also shows up to the rodeo on "SWEET HONEY BUCKIN'" brandishing his unique mix of hip-hop, folk-pop, and country music. 

Beyoncé worked with longtime collaborator Raphael Saadiq on this album, a career legend in the R&B industry, who lends his mark to several tracks on which he wrote, produced, and played multiple instruments. Beyoncé also utilizes the Louisiana songwriter Willie Jones on "JUST FOR FUN," an artist who draws on a contemporary blend of country, Southern rap, and R&B in the hymnal ballad. 

The violin-heavy "TYRANT" and "SPAGHETTII" both underscore hip-hop's long love affair with the classical string instrument (See: Common's "Be," and Wu Tang Clan's "Reunited" as the tip of that particular iceberg) with a blend of soulful R&B lyrics paired with beat-based instrumentalization. 

In a world quick to draw lines and label sounds, Beyoncé's COWBOY CARTER stands as a vibrant mosaic of musical influence and innovation. Ultimately, Beyoncé's COWBOY CARTER isn't seeking anyone's acceptance. As a Texan once told she didn't belong, her critical response claps back at this exclusion.  It's also a reminder that in the hands of a true artist, music is limitless.

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