meta-scriptBehind The Record 2021: BTS, Jonas Brothers, Jennifer Hudson, Common & More Artists #GiveCredit To Creators Behind Your Favorite Records | GRAMMY.com
Behind The Record 2021: BTS, Jonas Brothers, Jennifer Hudson, Common & More Artists #GiveCredit To Creators Behind Your Favorite Records

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Behind The Record 2021: BTS, Jonas Brothers, Jennifer Hudson, Common & More Artists #GiveCredit To Creators Behind Your Favorite Records

In the third annual Behind The Record initiative, the Recording Academy is giving credit to the creators behind our favorite records and is educating lawmakers in the process. Now, artists are getting in on the movement to #GiveCredit to creators.

GRAMMYs/Oct 16, 2021 - 12:17 am

Whether you pick up a new album by Olivia Rodrigo, FINNEAS, Coldplay, or any other artist today, what you're holding isn't merely the product of the artist on the sleeve. In reality, dozens, even hundreds of people collaborated in a blur of Google Docs and Zoom calls to get that music in your hands and ears — but they don't necessarily reap the same applause at the end of the day.

The Recording Academy is committed to reversing this paradigm. That's why we are presenting the third annual Behind The Record initiative, a global social media activation aimed at spotlighting the many producers, engineers, songwriters, composers, mixers, instrumentalists, and other creators who contribute to the music recording process. Their efforts are not lost on artists. 

This year's initiative also saw the launch of Behind the Record Advocacy, a new virtual advocacy program, presented by the Recording Academy's Advocacy department, for Academy members to champion the rights of creators behind the record. Launched Thursday, Oct. 14, one day before the Recording Academy’s wider Behind the Record initiative, Behind the Record Advocacy invited hundreds of Recording Academy members from across the country to virtually meet with nearly 200 congressional offices to educate U.S. Senators and Representatives on the creators behind their favorite record and discuss the key issues impacting the music community.

Learn More: The Recording Academy Announces 3rd Annual "Behind The Record" Initiative To Continue To #GiveCredit To Creators In Music

Today, music creators and artists like BTSJonas Brothers, Jennifer Hudson, Common, and others took to social media to support Behind The Record and celebrate all music creators.

Check below to see who got on board with Behind The Record to give creators behind the curtain the credit and acclaim they deserve.

Learn more about how the Recording Academy is spreading global awareness of music creators with Behind The Record. Follow and join the international conversation on social media using the hashtags #BehindTheRecord, #GiveCredit and #WeAreMusic.

Learn More About The Recording Academy's "Behind The Record" Initiative

J-Hope's Road To 'Hope On The Street Vol.1,' From Falling Back In Love With Dance To Tying Together His Global Influences
J-Hope performs during the Times Square New Year's Eve 2023 Celebration in New York City.

Photo: Roy Rochlin/Getty Images

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J-Hope's Road To 'Hope On The Street Vol.1,' From Falling Back In Love With Dance To Tying Together His Global Influences

After 11 years in BTS, j-hope revisits the passion that started it all: dancing. Ahead of his new docuseries and special album, 'Hope on the Street Vol.1,' discover the full-circle journey that brought him back to his roots.

GRAMMYs/Mar 28, 2024 - 04:28 pm

"Just dance," j-hope commands on his 2018 BTS solo track.

For the international sensation, that's what it's always been about: expressing himself through movement. Now, 11 years after the launch of the seven-piece group, j-hope takes a U-turn to where it all began, before his K-pop idol days, street dancing between his hometown, Gwangju, and Seoul, South Korea.

Out March 29, j-hope's new special album, Hope on the Street Vol.1, is a musical ode to dancing that boasts a "vibrant collection of six tracks spanning a diverse array of sounds and moods that showcase j-hope's musical prowess and depth." Like j-hope's global perspective of dance, the EP expands borders and sounds, featuring appearances from HYBE labelmate HUH YUNJIN of LE SSERAFIM as well as American stars Nile Rodgers and Benny Blanco.

The mini-album will also be accompanied by a docuseries of the same name, premiering on Amazon Prime Video on March 28. According to a press statement, the six-part project will "highlight j-hope's story and love for dancing as he begins a new journey."

Ahead of Hope on the Street Vol.1's arrival, take a look at how j-hope's origins inspired the project — from his enrollment in a local dance academy to songwriting with J. Cole on their 2023 single, "on the street."

Finding Purpose In Dance

Long before becoming a global superstar, j-hope (born Jung Ho-seok) first discovered his love for dancing on the playground.

"The school I went to had a dance lesson for 30 minutes in the morning. They would play a dance video, and we would copy it as exercise," j-hope recalled in a 2013 interview for the BTS Japan Fanclub magazine. "My friends around me would praise me, saying, 'You're really good!'"

Eventually, those recess workouts turned into a passion. J-hope began practicing moves at home and freestyling at local talent shows. By the sixth grade, he told his parents he was serious about it, enrolling him in Gwangju's Joy Dance Academy.

While at the Academy, j-hope also joined the underground dance crew, NEURON, building a reputation under the name "Smile Hoya." Though he hasn't participated in the troupe since his pre-BTS days, he still recognizes it as one of the most influential parts of his career.

He'll even honor the crew with Hope on the Street, which includes a track called "NEURON," featuring Gaeko and yoonmirae. He will also return to Gwangju in the closing chapter of the docuseries.

It's not the first time j-hope shouted out Gwangju, either. His 2019 collab with Becky G, "Chicken Noodle Soup," paid tribute to his beloved upbringing: "From Gwangju, one gang of you-know-what/ Geumnam Chungjang Street, that's my Harlem." (The same track also foreshadowed his latest release: "Hope on the street, now it's my own way.")

Forging A New Life In Music With BTS

J-hope continued to have a diligent mindset as a trainee at Big Hit Entertainment. But as revealed in BTS' 2018 docuseries, Burn the Stage, training and dieting became emotionally and physically tolling. At one point, j-hope even considered leaving the group.

"I couldn't do things I wanted to do," he revealed during a 2021 You Quiz on the Block segment. "To be honest, I wanted to play games. I want to go out and hang out. I wanted to stay with my family. I had to give up a lot of things from that perspective."

The stress became so intense that he bought a one-way ticket to Gwangju. But ultimately, the brotherhood and love of music he formed with BTS gave him the courage to return: "I came back because I trusted you," j-hope recounted.

And they trusted him, too: "I told [Big Hit] that we needed Jung Ho-seok. We couldn't debut without him," RM responded. Meanwhile, Jung Kook delivered a tearful speech to encourage him to stay with the band.

The longer he stayed, the more j-hope began to love other sides of music, like producing and songwriting. Now, he has become one of the main writers for the group's tracks, alongside RM and Suga, and has co-penned all of his solo projects, including Hope on the Street.

Spreading His Wings With Two Full-Length Solo Projects

After nearly 10 projects with BTS, j-hope delivered his debut mixtape, Hope World, in March 2018.

"My fantasy had always been making a music video and performing with the music I had created. I wanted to put my own story to music and share it with the world," he told Time magazine upon Hope World’s release.

It's an introduction to j-hope the artist, inviting listeners to step into Hope World, a colorful kaleidoscope of different cultures and styles — something that has also been a key part of his dance journey.

Though, j-hope still wanted to dig deeper into his artistry. He developed his sound, becoming more vulnerable in his lyricism on tracks like 2020's "Outro: Ego." By 2022, he was ready to drop his first studio album, Jack in the Box.

Where Hope World showcases j-hope's dance performance, Jack in the Box highlights "my artistry in music." But Hope on the Street paints the full image of the phenom — part musician, part dancer.

Laying The Groundwork With "On The Street," Featuring J. Cole

One of j-hope's earliest musical influences was J. Cole. The rapper inspired j-hope's stage name and the title of his mixtape, which pays homage to 2011's Cole World. In 2022, j-hope honored Cole with "Born Singer," the BTS re-write of Cole's "Born Sinner." So, a celebratory meeting was in order when they were both scheduled to perform at Lollapalooza (where j-hope made history as the first Korean soloist to headline).

"[He's] my idol," j-hope said to Variety in 2023. Since they met, he "couldn't stop thinking about how great it would be if we could make music together." He reached out to J. Cole, and "on the street" was born.

As j-hope told Variety, the "street" concept became a metaphor for life: "The street is a place where people can actually encounter and feel real lives of people: a child's innocent mind; first encounter with someone and falling in love; someone in an urgent moment;" and so much more. It's the place where he learned to love dance — and where he grew a love for music and artists like J. Cole, who called their collab "a blessing" in the behind-the-scenes footage.

And thus, "on the street" became the springboard for his forthcoming project, Hope on the Street.

Unveiling A Docuseries And A Multi-Part Project

By the tail end of 2023, each member of BTS had enlisted in mandatory military service. But even during the septet's hiatus, j-hope managed to serve up a surprise announcement of Hope on the Street on Feb. 17 with a fitting montage of dance videos.

The joint docuseries and album follows j-hope's journey of self-discovery, accompanying his former instructor, Boogaloo Kin, as they dance their way through the streets of Osaka, Seoul, Paris, New York, and his hometown while meeting other dancers.

"Hope on the Street, my roots, the most important part of my life. This is how j-hope danced. I wanted to share this story with you," he said in an interview for the documentary.

After years of breaking records and making history as a member of BTS, it was "a chance to look back on my life," he explained in another trailer. "I realized the answer was in song and dance."

Culminating j-hope's skills in both art forms, Hope on the Street is a love letter to everything that's made him who he is today — and proof he'll never forget it.

6 Takeaways From 'BTS Monuments: Beyond The Star'

The GRAMMY Hall Of Fame Returns To Celebrate 50th Anniversary: Inaugural Gala & Concert Taking Place May 21 In Los Angeles
The GRAMMY Hall Of Fame returns to celebrate its 50th anniversary with an inaugural gala and concert taking place Tuesday, May 21, at the NOVO Theater in Los Angeles

Image courtesy of the GRAMMY Museum

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The GRAMMY Hall Of Fame Returns To Celebrate 50th Anniversary: Inaugural Gala & Concert Taking Place May 21 In Los Angeles

Following a two-year hiatus, the GRAMMY Hall Of Fame returns to celebrate its 50th anniversary with an inaugural gala and concert on Tuesday, May 21, at the NOVO Theater in Los Angeles. Ten recordings will be newly inducted into the Hall this year.

GRAMMYs/Mar 5, 2024 - 02:00 pm

Following a two-year hiatus, the GRAMMY Museum and Recording Academy are reinstating the GRAMMY Hall Of Fame on its 50th anniversary. The momentous event will be celebrated with an inaugural gala and concert on Tuesday, May 21, at the NOVO Theater in Los Angeles; tickets and performers for the event will be announced at a later date. As part of the return, 10 recordings, including four albums and six singles, will be newly inducted into the GRAMMY Hall Of Fame later this year.

The GRAMMY Hall Of Fame was established by the Recording Academy's National Trustees in 1973 to honor recordings of lasting qualitative or historical significance that are at least 25 years old. Inductees are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts with final ratification by the Recording Academy's National Board of Trustees. There are currently 1,152 inducted recordings in the GRAMMY Hall Of Fame. View the full list GRAMMY Hall Of Fame past inductees.

This year, the GRAMMY Museum’s GRAMMY Hall Of Fame Gala will be the first of what will become an annual event, and includes a red carpet and VIP reception on the newly opened Ray Charles Terrace at the GRAMMY Museum, followed by a one-of-a-kind concert at the NOVO Theater in Downtown Los Angeles.

The inaugural gala and concert is produced by longtime executive producer of the GRAMMY Awards, Ken Ehrlich, along with Chantel Sausedo and Ron Basile and will feature musical direction by globally renowned producer and keyboardist Greg Phillinganes. For sponsorship opportunities, reach out to halloffame@grammymuseum.org.

Keep watching this space for more exciting news about the GRAMMY Hall Of Fame!

2024 GRAMMYs: See The Full Winners & Nominees List

9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie
Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena in Las Vegas, Nevada on April 03, 2022.

Photo: Emma McIntyre/Getty Images for The Recording Academy

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9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

From Jungkook and Usher's tribute to their shared musical idol, to BLACKPINK and Selena Gomez' sugary sweet collab, K-pop and Western artists of all genres are joining forces to create killer hits.

GRAMMYs/Feb 27, 2024 - 02:12 pm

It’s impossible to ignore the growing global popularity of K-pop. Although Korean pop has been around for decades, the genre's meteoric worldwide success over the past 10 years is reminiscent of Beatlemania and the early 2000s American boy band craze. With a steady increase year-over-year in album sales and K-pop groups touring the U.S. and Europe, interest in K-pop shows no signs of slowing down.

Initially launched in South Korea as a music subgenre with Western pop, R&B and hip-hop influences in the '90s, the K-pop industry is valued at around $10 billion.

Given the worldwide appetite for K-pop, several Western musicians are keen to partner with K-pop acts crossing over into more international markets, often with songs sung partially or entirely in English. While K-pop artists do not need Western artists to be successful — BTS sold out London’s Wembley stadium in under 90 minutes back in 2019, and BLACKPINK made Coachella history twice with performances in 2019 and 2023 — K-pop's massive fanbase and multi-genre influence make it an ideal collaboration for everyone from rappers and singers to electronic DJs.

But don’t take our word for it. Here are nine of the most iconic K-Pop/Western collaborations (not in any order; they are all great songs!).

Usher and Jungkook - "Standing Next to You (Usher Remix)" (2024)

The maknae (the youngest member of the group) of global K-pop superstars BTS and the King of R&B are both having banner years: Jungkook released his debut solo album, and Usher just performed at the Super Bowl

The Bangtan Boys have cited Usher as a significant influence (even singing a callback to his 2001 hit "U Got It Bad" in their No. 1 song, "Butter"), so BTS fans were delighted when the Jungkook tapped Usher for a remix of "Standing Next to You." The song marks the fourth single from his Billboard 200 chart-topping debut album, Golden

Both singers count Michael Jackson as a major influence. In their collaboration video, Usher and Jungkook pay tribute to the King of Pop as they slide, pop, and lock across the slick floor of an abandoned warehouse. 

John Legend and Wendy of Red Velvet - "Written in the Stars" (2018)

R&B singer/pianist John Legend was the perfect choice for an R&B ballad with Wendy, the main vocalist of K-pop quintet Red Velvet. The final song on the five-track SM Station x 0, a digital music project, "Written in the Stars," is a beautiful, mid-tempo love song. A bit of a departure from K-pop’s typical upbeat sound, Wendy and Legend are in perfect harmony over a warm yet melancholic rhythm.

As Red Velvet’s main vocalist, Wendy was the ideal voice for this collaboration. Additionally, she split her childhood between Canada and the U.S., and has been comfortable singing in English since Red Velvet debuted in 2014. This wasn't her first collab with a Western artist: In 2017, she released an English-language version of the pop ballad "Vente Pa’Ca" with Ricky Martin

BLACKPINK and Selena Gomez - "Ice Cream" (2020)

A powerhouse debut single, BLACKPINK collaborated with pop royalty Selena Gomez on the massive 2020 hit "Ice Cream."

An electropop-bubblegum fusion filled with dairy double entendres, "Ice Cream" was an enormous success for both Gomez and the BLACKPINK girls. The track peaked at No. 13 on the Billboard Hot 100 and has racked up nearly 900 million YouTube views to date. 

Written by a consortium of hitmakers, including Ariana Grande and BLACKPINK’s longtime songwriter and producer Teddy Park (a former K-pop idol himself), "Ice Cream" shows that YG Entertainment’s golden foursome and Gomez were the correct partnership for this track. The pop-trap bop marked the first time a K-pop girl group broke the Top 20 on the Billboard Hot 100 chart and immediately solidified BLACKPINK as global superstars. 

Snoop Dogg and Monsta X - "How We Do" (2022)

West Coast rap godfather Snoop Dogg has quietly become one of the go-to Western acts for K-pop collabs, working with Psy, BTS, Girls’ Generation and 2NE1. K-pop is the Dogg Father's "guilty pleasure," and he performed at the Mnet Asian Music Awards with Dr. Dre in 2011. Without Snoop's love of K-pop, the world might not have gotten this fun and energetic collaboration with Snoop and Monsta X, a five-member boy group under Starship Entertainment.

The song appears in The Spongebob Movie: Sponge On The Run in a dance segment where Snoop, decked out in a pink and purple Western suit, is accompanied by zombie dancers. Though we do not see the members of Monsta X, their harmonious crooning is the perfect accent to Snoop Dogg’s trademark casual West Coast flow.

BTS and Steven Aoki - "MIC Drop (Steve Aoki remix)" (2017)

No K-pop list is complete with a nod to the magnificent seven, and "MIC Drop" is one of their catchiest Western collabs to date. 

"Mic Drop" is quintessential BTS: a nod to hip-hop with a heavy bass line and fun choreography. While the original version of "MIC Drop" is excellent, the remix with EDM superstar DJ Steve Aoki and rapper Desiigner cracked the Top 40 on the Billboard Hot 100 — the first of many hits for the Bulletproof Boy Scouts. 

Released at a time when BTS were just starting their ascent to chart-topping Western dominance, the track's boastful lyrics and tension-building electro-trap production offered an excellent introduction to the group that would soon become international superstars. 

JYJ, Kanye West and Malik Yusef - "Ayyy Girl" (2010)

A truly deep K-pop cut, you’d be hard-pressed to find many people who know that Kanye West collaborated with a first-generation K-pop group over 13 years ago. Released as the lead single on JYJ’s English-language album The Beginning, West’s signature bravado and wordplay are on full display over a track that sounds like the Neptunes produced it.

The song garnered attention in the U.S., but after a string of bad luck (including a severely delayed U.S. visa process and issues with their management company, SM Entertainment), JYJ could not capitalize on their American success. The group continued to see success in Korea and Japan in the early 2010s but never made a splash in the Western market again.

IVE and Saweetie - "All Night" (2024)

A reimagining of Icona Pop’s 2013 song of the same name, "All Night," sees fourth-generation K-pop girl group IVE partner with rap’s resident glamor girl Saweetie for a funky, electronic-infused pop song that’s perfect for dancing from dusk till dawn. 

"All Night" is the first English song for the Starship Entertainment-backed group. Interestingly, none of the members of IVE have individual lines in the song, choosing instead to sing the lyrics in a six-part harmony. This choice is exciting but fun, giving listeners the feeling that they are more than welcome to sing along. 

The girl group embarked on their first 24-date world tour in January 2024, with stops in the U.S., Asia, Europe and South America. Given their quest for global dominance, there’s a good chance "All Night" won’t be IVE's last English-language release.

BTS and Megan Thee Stallion - "Butter (Remix)" (2021)

BTS’ "Butter" had already spent three weeks atop the Billboard charts and was declared the "song of the summer" when the group’s label announced Houston rapper Megan Thee Stallion as the guest star for the song’s remix in late August 2021. The GRAMMY-nominated septet is no stranger to collaborating with Western musicians, having worked with Halsey, Jason Derulo, and Coldplay

Though only slightly altered from the original (Megan’s verse was added in place of the song’s second original verse, along with several ad-libs), the remix was praised by both fans and critics alike, catapulting the song’s return back to the No. 1. Although the collaborators did not release a new music video featuring the group and the self-proclaimed "Hot Girl Coach," three members of BTS’ "dance line" (members J-Hope, Jungkook and Jimin) released a specially choreographed dance video. Additionally, Megan was a surprise guest during BTS’ record-breaking Permission to Dance LA concert in November of the same year.

LE SSERAFIM and Niles Rodgers - "Unforgiven" (2023)

GRAMMY Lifetime Achievement Award recipient Nile Rodgers' first foray into K-pop was a partnership with LE SSERAFIM, a fourth-gen girl group from the same parent company behind BTS. "Unforgiven" was released earlier this year as the lead single from the group’s debut album of the same name. 

A darker take on the familiar K-pop formula with A Western feel and look (the young quintuplet dons cowboy hats, boots and bolo ties in the song’s accompanying music video), "Unforgiven" is about rebellion and being a fierce, strong and independent risk taker. That riskiness drew Rodgers' ear. 

"It seems like a lot of the K-pop that I'm hearing lately, the…chord changes are a lot more interesting than what's been happening [in other music fields] over the last few years," he told GRAMMY.com in 2023. "I come from a jazz background, so to hear chord changes like that is really cool. They’re not afraid, which is great to me."

15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s "Super (손오공)" to NewJeans' "Super Shy"

Inside The Inaugural Gold Music Alliance GRAMMY Week Reception, Highlighting Growth And Visibility Within The Music Industry
Kev Nish, Jon Yip, Harvey Mason, jr., Grace Jun Baca, Frankie Yaptinchay, Bing Chen, Hiba Irshad, and Dr. Annie V. Lam

Photo: Anna Webber / Getty Images

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Inside The Inaugural Gold Music Alliance GRAMMY Week Reception, Highlighting Growth And Visibility Within The Music Industry

The Recording Academy's new GRAMMY Week event, presented in collaboration with Gold House and Pacific Bridge Arts Foundation, celebrated Pan-Asian contributions to the music industry and beyond.

GRAMMYs/Feb 2, 2024 - 01:51 am

In the midst of GRAMMY Week, The Recording Academy, Gold House and Pacific Bridge Arts Foundation came together for the first-ever Gold Music Alliance reception — an intimate, yet powerful celebration of the Pan-Asian community's vast contributions to the music industry.

"This is the first gathering, but it's definitely not going to be the last," promised Harvey Mason jr., CEO of the Recording Academy, in opening remarks at the Jan. 31 event, which was held at the Fairmont Century Plaza in Century City, California. "We're going to continue to grow, we're going to continue to evolve. This organization and this group of constituents, music makers — it's going to be a powerful platform to make a difference. The importance of this group is so the Academy can listen and learn and understand."

As the son of Harvey Mason Sr. — the acclaimed jazz drummer from Fourplay and original drummer of Herbie Hancock's The Headhunters — Mason jr.'s entire life has revolved around music. Even though he's always been immersed in sound, Mason jr. understands that he needs to keep his ears open to other perspectives within the industry.

"We don't know everything that's going on in every group of music makers or music people," he said, "so having different groups being able to get together, have insight and give us feedback — how can we serve better? How can we represent your group, your constituency, your community better? We need to understand what's missing, what's lacking, how can we get it better?"

Harvey Mason jr. at Gold Music Alliance Reception 2024

Harvey Mason jr. speaking with guests at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images

"Thank you, Harvey, for listening," said Jonathan Yip, who is currently serving as a Trustee, and is the first AAPI+ Trustee elected to the Recording Academy's National Board of Trustees from the Los Angeles Chapter. "You nailed it! That is exactly what we need. We need allies and, with you and the Recording Academy backing us and what we're trying to do here, it means everything to us. So thank you very much for that.

"When I first moved out to LA in 2001, I worked at a couple different record labels, and when I would go in there, I didn't see anybody that looked like me," Yip, a two-time GRAMMY winner for his producing work as part of Stereotypes on "That's What I Like" by Bruno Mars, which took home golden gramophones for Song Of The Year and Best R&B Song in 2018, added. "But, what I did notice 20 years forward, I see a lot, and I think the growth of our community within the music industry is something to be proud of."

Yip acknowledged how important it is to have the Recording Academy's support in pushing the Gold Music Alliance initiative, which he said will "help bridge the gaps in the future and the younger people in our community to give them opportunities to be creative." And the GRAMMY Week reception wasn't just impactful because of the promise in the room, but because it's a moment that the community has long hoped for. 

"We've all been in the music industry where we've always wanted a voice, we've always wanted that visibility," Yip noted. "So for us to be here, to be able to reach out to the community and let them know that it's accessible, that we're here and we have a voice — that to me is a huge moment."

With its mission grounded in lifting Asian founders, creative voices, and leaders, Gold House has played a pivotal role in working with major media companies to help reshape screens in TV and film, with successes like Beef and Everything Everywhere All at Once. Now, the nonprofit organization is bringing its passion to the music business by sponsoring the Inaugural Gold Music Alliance GRAMMY Week reception.

"We all know that awards are so critically important to all of our creative industries, and voting bodies have historically looked very singular," noted Gold House CEO Bing Chen. "So we are so excited to be able to diversify, not just for representation, but for creative excellence, the next waves of artists, producers, musicians and companies."

DJ Virman at Gold Music Alliance Reception 2024

DJ Virman at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images

As Frankie Yaptinchay, Amazon Music's Senior Product Manager, Audience Development & Creative Partnerships,  added, the hope and vision of the Gold Music Alliance is that it will be around for generations to come.

"I think the big thing the Gold Music Alliance is doing is we want to build accessibility," said Yaptinchay, who also serves as governor of the Pacific Northwest chapter of the Recording Academy. "We want to build accessibility, for not only us and the creators, and executives, but for the next generation. We want to use the vehicle that the Recording Academy has built and the prestige and share that with our community. I think this is our time to be visible, our time to speak up, and I'm really really excited we can do this.”

"We are all about uplifting the next generation in music," agreed Annie Lam, executive director of Pacific Bridge Arts Foundation. The nonprofit was founded by Far East Movement, the first Asian-American group to top the Billboard Hot 100 charts with their 2010 party hit "Like a G6". The group's Kev Nish is integrated in every aspect of the event, serving as PBA's Chair of the Board and founder, a Gold House board member, and the Recording Academy's Los Angeles Chapter Governor; his bandmate DJ Virman provided the musical accompaniment for the reception.

"The work that we do is really shaped by their journey and experiences," Lam continued, highlighting some of their programs, including The Bridging Arts Talk, which features GRAMMY nominees, GRAMMY winners and music executives. "We are so proud that all of these leaders are part of our network to give back, because we know the value of mentorship and how important they are and we are working step by step to knock down those barriers. We're still fighting the good fight and hope that you will continue to work with us to keep up with the movement."

Before the event came to a close, Grace Jun Baca, Recording Academy Director of Governance, Member & Industry Relations, expressed her thanks for those who helped make the event a success.

"Tonight was made possible because of the support of Ryan Butler, VP DEI and DEI's DREAM (Diversity Reimagined by Engaging All Musicmakers) Initiative, serving underrepresented groups at the Academy, and of course the ultimate green light from CEO Harvey Mason, jr. Like Harvey said, this is only the beginning. There's much more to come!"

The Recording Academy's Los Angeles Chapter Honored Its Musical Family At 2024 GRAMMY Nominee Celebration