Whether you pick up a new album by Olivia Rodrigo, FINNEAS, Coldplay, or any other artist today, what you're holding isn't merely the product of the artist on the sleeve. In reality, dozens, even hundreds of people collaborated in a blur of Google Docs and Zoom calls to get that music in your hands and ears — but they don't necessarily reap the same applause at the end of the day.
The Recording Academy is committed to reversing this paradigm. That's why we are presenting the third annual Behind The Record initiative, a global social media activation aimed at spotlighting the many producers, engineers, songwriters, composers, mixers, instrumentalists, and other creators who contribute to the music recording process. Their efforts are not lost on artists.
This year's initiative also saw the launch of Behind the Record Advocacy, a new virtual advocacy program, presented by the Recording Academy's Advocacy department, for Academy members to champion the rights of creators behind the record. Launched Thursday, Oct. 14, one day before the Recording Academy’s wider Behind the Record initiative, Behind the Record Advocacy invited hundreds of Recording Academy members from across the country to virtually meet with nearly 200 congressional offices to educate U.S. Senators and Representatives on the creators behind their favorite record and discuss the key issues impacting the music community.
Check below to see who got on board with Behind The Record to give creators behind the curtain the credit and acclaim they deserve.
Learn more about how the Recording Academy is spreading global awareness of music creators with Behind The Record. Follow and join the international conversation on social media using the hashtags #BehindTheRecord, #GiveCredit and #WeAreMusic.