(The Recording Academy will once again recognize the pioneers and influencers in social media at the 4th Annual Social Media Rock Stars Summit —The Music Industry Then & Now: How Digital Changed The Game on Feb. 8 at the Conga Room at L.A. Live. The event will be streamed live from 2–3:30 p.m. PT/5–6:30 p.m. ET via GRAMMY Live — a three-day online broadcast of the VIP events leading up to GRAMMY Sunday.)

Less than three decades ago, cassette tapes were the height of mobile music, allowing us to play our music of choice in our cars or on our Walkman players. For a time, cassettes outsold LPs. In the '90s, CDs upped the ante for the mobile music market as a more reliable portable format. Both cassettes and CDs ushered in greater peak recorded music sales as music was more widely available for consumption outside the home.

But digital music made these tidal market shifts look like mere ripples in a pond. It's now difficult in some areas to even find a music retailer, yet we are listening to and sharing more music today than ever before. The accessibility of platforms such as YouTube, Twitter and Facebook are becoming the primary forces driving digital music sales and brand awareness for musicians, bands and labels. Spotify, Pandora, SoundCloud, Last.fm, iTunes, and Shazam are changing the way we discover music and share our favorite albums, tracks and playlists across social media.

According to Next Big Sound, a company specializing in music industry analytics, "Social media has a concrete and measurable impact on sales … and can serve as an aid to the industry when it comes to determining where to focus marketing efforts." For example, Next Big Sound found that music discovery on YouTube, Facebook and Twitter "had a strong relationship to single sales."

The popularity of music and social media hit an unprecedented peak during last year's 54th Annual GRAMMY Awards. According to Bluefin Labs, a social TV analytics company, there were more than 13 million social media comments about the telecast, a 2,280 percent year-over-year increase. Additionally, the GRAMMYs had more social media comments than the MTV Video Music Awards (12.8 million), Super Bowl XLVI (12.2 million), the 2012 BET Awards (8.1 million), and Game 5 of the 2012 NBA Finals (6.3 million). The more recent XIII Latin GRAMMY Awards also made a huge splash across social media. According to SocialGuide, a Nielsen social TV company, "#LatinGrammy was the top hashtag across all of social TV."

The GRAMMYs have taken another step forward this year with the "#TheWorldIsListening" campaign, a highly social marketing program for the 55th GRAMMY telecast and the first GRAMMY campaign to prominently feature a hashtag. At the heart of the campaign was a newly created website, www.grammyamplifier.com, which allowed musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of music icons, including Linkin Park, RZA and Snoop Lion.

Social media has transformed the entire music ecosystem, affecting not only Music's Biggest Night, but top-tier stars and major labels as well as independent companies and indie artists. And when the full impact of social media's possibilities kick in, the results can be astounding.

When South Korean rapper Psy launched "Gangnam Style," the video spread across the globe and in less than six months reached a record 1 billion views, becoming the most-viewed YouTube video ever. "Gangnam Style" and Psy's signature galloping jockey dance move became so popular that even major worldwide brands began to adapt the rapper's comic meme to market their products. According to the Shorty Awards (which honors the top social media users) and their official social media analytics and benchmarking partner, Unmetric, Intel garnered more than 500,000 likes for a "Gangnam …"-style photo they posted and promoted on their Facebook page. Brands such as Sharpie and Virgin Media, among others, also saw similar success in leveraging this viral piece of music for fun, sincere and simply effective social marketing.

While in the past artists turned to their labels to create and manage marketing plans for their latest releases, artists today find social media allows them more direct access to fans and greater tools to reach them, sometimes in collaboration with their labels, but often truly hands-on, with artists checking in with their mobile devices.

Since 2001, Alicia Keys has been nominated for 27 GRAMMYs and has won 14 awards. She launched her latest album Girl On Fire, in November 2012 and the title track shot to No. 11 on the Billboard Hot 100 thanks in part to social media. Keys has more than 10.7 million Twitter followers and nearly 24 million Facebook "likes."

"In the past three years, social media has become such a big part of my life, bringing me closer to my fans than ever before," says Keys. "I love that I can quickly jump on Twitter or Facebook to share my work and gain insight on how my music makes someone feel; read about opinions on various topics related to politics or social issues; and get a better understanding of the joys, worries and concerns we unknowingly share in life. It's so inspiring to see the ways in which we are all connected and relate to each other. With Instagram, I love how visual the platform is and how it brings us together through moments and perspectives we've captured in beautiful photos. I love to think it's making us access a more creative place in ourselves. Social media isn't something I only do for fun, it's an integral part of my life and the way I connect with the world as an artist, entertainer and mother."

Keys has used social media platforms not just as another tool to market her music, but as a point of engagement and sounding board with fans.

"I've been sharing my new album Girl On Fire with my fans since the day I felt ready to open the doors into my creative process," she says. "They've been with me every step of the way and it has been such an exciting process. Social media has given me a place to share everything, from behind-the-scenes videos and photos to first looks at the music and creative art. We also partnered with Google to do the first-ever global album premiere with fans in a YouTube live stream and Google+ Hangout. It was crazy fun to share the music I've been working on for over a year directly with my fans and in such an intimate setting. I love how social media is like a meeting in someone's living room."

In 2008 Live Nation joined Jay-Z to form Roc Nation, an entertainment company that encompasses artist management, music publishing, touring, merchandising, film, television, and new business ventures. Roc Nation now boasts artists such as J. Cole, Calvin Harris and Rihanna. The company is devoted to investing in popular music platforms and social technologies. Dorothy Hui, Roc Nation's vice president of digital marketing, recognizes that "mobile and tablet media consumption will continue to grow and become primary viewing platforms," further changing the music industry.

"We're using artist social media to lead the launch of new content and news," says Hui. "We look at fan comments and feedback to get a sense of general sentiment and what's working and what's not. We look at stats, data trends over time and demographic information, as these can be powerful early indicators of market response, especially during early stages of artist development."

Hui notes that social media has created both new opportunities and new challenges for artists. While artists have greater control of their messaging and the ability to shape their persona, once the province of traditional media outlets, they also have more responsibility to invest time in the business side of their careers.

"The proliferation of social platforms … puts pressure on the artists to distribute — and differentiate — content and cultivate a following on the various networks," she says. "This is a significant new responsibility that was not present say, 10 years ago. The artists' network of fans play a central role in spreading information quickly and comprise the new 'mass media.'"

Hui sees artists' participation in social media growing in ways that are difficult to anticipate, but certainly assured.

"Mobile and tablet media consumption will continue to grow and become primary viewing platforms. Look to responsive Web design as a must for site destinations. Who knows, something else new will pop up. Things change quickly. What worked six months ago may not work now. Always analyze, reanalyze and adapt."

In December, in the aftermath of Hurricane Sandy, GRAMMY winners such as Bruce Springsteen, the Rolling Stones, Kanye West, and Paul McCartney came together to raise money for storm victims with the 12-12-12 Hurricane Sandy benefit concert. Funds were raised for the Robin Hood Foundation, an organization dedicated to ending poverty in New York. The benefit concert drew participation from Twitter, Facebook, Foursquare, Tumblr, YouTube, GetGlue, Shazam, and many more social media partners.

"It was great to collaborate with so many strong social producers … as well as cutting-edge partners like Foursquare to a startup called Mahaya, who were all integral in helping amplify the event and our cause," says Harish Bhandari, Robin Hood Foundation's digital media manager. "The main challenge was the timing and how everything had to get figured out right away. As soon as we fired up the social media channels, there were tons of questions that we didn't have answers for that we had to triage.

"To promote the show we worked with GetGlue on exclusive stickers, Google+ on integrating the live stream on our profile pages, and received a very generous Twitter for Good grant. Viewers could Shazam the concert, which brought up a donation link, buy a $25 Facebook Gift, and via Foursquare they could virtually check in to receive a Be Robin Hood badge and trigger a donation from Samsung Mobile USA. We also relied heavily on the artists promoting the hashtag and concert on their Twitter and Facebook accounts, as well as on viewers who were using Instagram."

Bhandari emphasizes that the social media outreach has continued following the concert, a major advantage fundraising events didn't have in the past.

"Our main focus is connecting fans with the merchandise and concert album on iTunes, both benefiting the Robin Hood Relief Fund," he says. "We are also promoting our celebrity auction on Charitybuzz, which features a large range of concert items, donated goods, and experiences. And soon will begin showcasing how the money raised is going to help those affected by the storm."

What's next for social media and music?

Major artists such as Keys are building such large followings on social media that these channels may grow into the number one place for artists and labels to help fans discover music. Viral YouTube videos, popular Spotify playlists and featured iTunes tracks will continue to grow in importance and impact. Future multi-platinum artists and GRAMMY winners will not only know they need to be on social media but will thrive in innovating how they engage fans and leverage the industry and partners around them more than ever before.

(Natan Edelsburg is senior vice president and senior supervising producer at Sawhorse Media where he's the supervising producer of the Shorty Awards (honoring the world's top social media users and influencers) and handles the business side of Muck Rack (the largest community of journalists on the social Web). Edelsburg covers social TV for Lost Remote where he interviews top executives at TV networks about the impact social media is having on their companies.) 

It’s a busy spring season on Broadway, with 11 musicals opening by April 25 — the cutoff for this year’s Tony Award eligibility.

Spring 2024 musicals span a wide range of styles and genres, from adaptations of literary classics and histories, to timeless revivals and jukebox musicals from GRAMMY winners Huey Lewis and Alicia Keys. The season also features some recognizable singers including Deborah Cox, Jeremy Jordan, Shoshana Bean, and Brandon Victor Dixon.

Here’s a breakdown (in alphabetical order) of what’s playing; unless listed, all of the following musicals have open run dates.

"Cabaret"

August Wilson Theatre

Set within the seedy Kit Kat Club in 1930s Berlin as the Nazi regime was beginning to take over,  "Cabaret" premiered on Broadway in 1966. The hit play starred Joel Grey as the Emcee and Jill Haworth. Sally Bowles, with music and lyrics by the legendary John Kander and the late Fred Ebb. In 1972, the musical was turned into a movie starring Gray and Liza Minnelli; it subsequently won eight Academy Awards, including Best Actor and Actress for Grey and Minnelli. 

The 2024 revival stars Eddie Redmayne as the Emcee, who will perform in the round on an  immersive set. While the stage may be different, fans can still expect unique renditions of iconic songs such as "Willkommen," "Cabaret" and "Don’t Tell Mama." 

"Hell's Kitchen"

Shubert Theater 

Sixteen-time GRAMMY winner Alicia Keys brings her artistry from the Super Bowl to the Broadway stage in the jukebox musical "Hell’s Kitchen." Loosely based on Keys' life growing up in the Manhattan neighborhood of Hell’s Kitchen, the story centers around 17-year-old Ali, played by newcomer Maleah Joi Moon, as she navigates her teenage years through love and loss.

Written by Pulitzer Prize-finalist playwright Kristoffer Diaz, "Hell's Kitchen" features songs by Keys with new arrangements, as well as the recently debuted "Kaleidoscope."  Shoshana Bean and two-time GRAMMY nominee Brandon Victor Dixon co-star in the musical, all reprising their roles from its premiere at the Public Theatre last fall.

"Illinoise"

St. James Theatre 

April 24 - Aug. 10

This new, dance-centered musical was the last show to announce its arrival on Broadway this season, and is moving from the New York’s Upper East Side Park Avenue Armory after a sold out run in order to meet the Tony Award eligibility deadline.

"Illinoise" features music by GRAMMY-nominated musician Sufjan Stevens and is based on his beloved 2005 concept album Illinois. The album features stories, people and places from the state. The show is conceived and choreographed by Justin Peck, of the New York City Ballet, who also choreographed Maestro and Steven Spielberg’s West Side Story. "‘Illinoise’ is a coming-of-age story that takes the audience on a journey through the American heartland — from campfire storytelling to the edges of the cosmos — all told in through a unique blend of music, dance, and theater," Peck said in a statement.

Dancers featured in the show include Yesenia Ayala, Gaby Diaz, Jeanette Delgado and  Ben Cook, who also were in West Side Story.

"Lempicka"

Longacre Theatre

"Lempicka" is a brand new, original musical with a "pop infused sound" with a script and lyrics by Carson Kreitzer and book and music by Matt Gould.

The musical tells the tale of real Polish painter Tamara de Lempicka, who was famous for her art deco portraits of aristocrats and highly stylized nude paintings. While Lempicka changed art and culture in the late 1800s, she struggled with decades of political and personal turmoil. Eden Espinosa stars in the title role, and previously played Elphaba in "Wicked." Amber Iman, the first woman to perform on Broadway after the Coronavirus shutdown and Tony Award winner Beth Leavel also star in the show.

"The Great Gatsby"

Broadway Theatre

First it was a book, turned into a movie, and now a Broadway musical. "The Great Gatsby" is based on F. Scott Fitzgerald’s literary classic, and has all the glitz and jazz-aged glam of the 1925 novel.

Starring Jeremy Jordan as Long Island millionaire Jay Gatsby and Eva Noblezada as Daisy Buchanan, the Broadway adaptation features all new music with a modern jazz and pop score by Jason Howland with lyrics by Nathan Tysen. As in the book, "Gatsby" tells the story of how Gatsby is after his long lost love Daisy and all the stops to bring her back into his life.

"The Heart of Rock and Roll"

James Earl Jones Theatre

Songs by GRAMMY winners Huey Lewis & the News appear in two new musicals this season. "The Power of Love" is featured in "Back to the Future" (which opened last summer) and the new jukebox musical, "The Heart of Rock and Roll." 

Set in 1987 and featuring many hits from the time, the story centers on the young couple, played by Cory Cottand McKenzie Kurtz, who work at the same company and eventually fall in love. Bobby, a rock and roller, trades his guitar for the corporate ladder and his boss Cassandra is always putting the family business first. The musical is jam packed with Huey Lewis megahits like "Do You Believe in Love", "Hip to Be Square," and "If This Is It." 

"The Notebook"

Schoenfeld Theatre

Singer/songwriter Ingrid Michaelon wrote the music and lyrics for this tear-jerker musical adapted from Nicholas Sparks’ best-selling novel and the classic romantic movie starring Rachel McAdams and Ryan Gosling. Michaelson admits she’s best at the "weepy and romantic" songs.

The musical tells the story of how leads Allie and Noah shared a lifetime of love despite growing up in opposite socioeconomic classes. And if you’re wondering: yes, the famous rain scene from the movie makes a big splash with audiences on Broadway. 

"The Outsiders"

Bernard B. Jacobs Theater

"The Outsiders" transforms S.E. Hinton's novel — perhaps most famous for the 1983 movie starring Matt Damon, Patrick Swayze and Tom Cruise — into a Broadway musical. One of its co-producers is Angelina Jolie, who saw the show with her family when it debuted out-of-town in California. 

"The Outsiders" features a book by Adam Rapp with Justin Levine, along with music and lyrics by Jamestown Revival (Jonathan Clay & Zach Chance) and Justin Levine. Set in Tulsa, Oklahoma in 1967, Ponyboy Curtis and Johnny Cade along with their fellow Outsiders  battle their rivals, the Socs.

"The Who’s Tommy"

Nederlander Theatre

Perhaps the most famous song from 1975 rock opera The Who’s Tommy is "Pinball Wizard" written by guitarist Pete Townshend. The musician won a GRAMMY for Best Musical Show Album in 1993 for the musical’s original cast recording. 

Des McAnuff — who co-wrote the musical's script with Townshend and also directed the original musical 30 years ago — is back in the director’s chair for this revival. The musical, about a boy who finds a knack for playing pinball, is based on the Who’s 1969 album, Tommy. It was also turned into a 1975 film called Tommy, which starred Elton John, Tina Turner, Ann Margaret and Roger Daltry as Tommy. On Broadway, Ali Louis Bourzgui stars in the title role. 

"The Wiz"

Marquis Theatre

Ease on down the road to the Marquis Theatre! "The Wiz" returns to Broadway for the first time since it premiered back in 1974 for a limited run followed by subsequent shows around the country. The show is based on The Wizard of Oz and, in 1978, was turned into a film starring Diana Ross as Dorothy and Michael Jackson as the Tinman. 

The revival features music and lyrics by Charlie Smalls, and book by William F. Brown with script updates by Amber Ruffin (whose Some Like It Hot won Best Musical Theater Album at the 2024 GRAMMYs). JaQuel Knight, who choreographed Beyoncé’s "Single Ladies," choreographed "The Wiz."

Newcomer Nichelle Lewis plays Dorothy along with Wayne Brady as The Wiz and Deborah Cox as Glinda. Look out for Avery Wilson as the Scarecrow; the R&B singer appeared on "The Voice" and their single "Kiss The Sky" cracked the Top 20 on Billboard’s R&B chart. 

"Suffs"

Music Box Theatre

On the heels of "Hamilton" is a historic musical called "Suffs." It’s 1913 and the women’s suffrage movement is heating up in America. The suffragists, or "Suffs," are relentless in their pursuit of the right to vote. 

Shaina Taub stars as Alice Paul, one of the leaders of the National Women’s Party. Taub also wrote the book, music and lyrics (She’s also collabing with five-time GRAMMY winner Elton John on the "Devil Wears Prada" musical). "Suffs" is produced by Hillary Clinton, tying the suffrage movement to contemporary politics in a tangible way.

"Water for Elephants"   

Imperial Theatre

Sara Gruen’s novel and 2011 film adaptation has now turned into a musical with music/lyrics by PigPen Theatre Co. 

Rick Elice (known for writing the book for "Jersey Boys") puts his stamp on this show about Jacob Jankowski, who jumps on a train finding a new home with a traveling circus. 

Like "The Notebook," this "memory musical" is told from his point of view as an old man and goes back and forth between the present and the past when he worked for the circus. Audiences will love the aerial tricks and impressive elephant puppetry. "

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"All of us have our Pandora's boxes or skeletons in our closets," Usher told MTV News while promoting his 2004 album, Confessions. "I've got a lot of things and stuff built in me that I just want to let go of."

He sure wasn't kidding. The concept album, and loosely based around his relationship with TLC's Rozonda "Chilli" Thomas — essentially played out like a prime-time soap opera set to music. But its brutally honest narrative and earworm hooks connected like no other contemporary R&B record before or since, solidifying Usher as one of music's modern greats.

In fact, Confessions was the second-best selling album of the 2000s (only behind *NSYNC's 2000 juggernaut, No Strings Attached), thanks in part to four consecutive Billboard Hot 100 chart-toppers and a string of attention-grabbing videos that allowed Usher to showcase his skills as a singer, dancer, actor, and all-round loverman.

Just after delivering a career-defining Super Bowl halftime show performance, Usher celebrates  20 years of Confessions on March 23. To commemorate the anniversary, here's a look at why Confessions remains the R&B scene's definitive blockbuster.

It Saved The Record Industry 

Thanks to the rise in illegal downloads and decline of "Total Request Live"-friendly blockbusters, the music industry began 2004 staring down a fourth consecutive year of declining sales. Step forward their savior, Usher Raymond IV.

Confessions shifted a colossal 1.1. million copies in its first week, the highest number since Eminem's The Eminem Show in 2002, and didn't stop selling. By the end of December, its total had ballooned to nearly eight million — double its closest competitor, Norah Jones' Feels Like Home, to become the year's biggest commercial smash.

Usher's magnum opus was widely credited with getting the American public back into record stores again, resulting in a 1.6 percent increase in overall album sales. But Confessions' journey wasn't done there. In 2012, it was awarded diamond status, joining TLC's CrazySexyCool and Boyz II Men's II as the only R&B representatives in the exclusive club, with its current tally now reportedly standing at 18 million!

It Invented Crunk&B 

Crunk, an energetic form of southern hip-hop defined by its 808 basslines, kick drums, and general party-starting vibes, originated in the mid-1990s. But it took nearly a decade for the sound to crossover from the Miami underground to the top of the charts. And then the lead single from Confessions took the scene to another level.

With its high-pitched synth hook, emphatic beats, and hype man chants from the subgenre's self-proclaimed king Lil Jon, "Yeah!" had all the hallmarks of a crunk classic. But Usher's smooth, soulful tones and Ludacris' playful rhymes gave the dance floor anthem a much stronger melodic edge, prompting critics to coin a new term, Crunk&B.

Several artists took note of the crunk and contemporary R&B crossover, with both Ciara's "Goodies" and Chris Brown's "Run It" also topping the Hot 100. But "Yeah!" remains the sound's crowning glory, as proven by the diamond status it achieved right before Usher's Super Bowl halftime show (Usher is also now only the third ever Black artist to have a diamond-certified single and album, alongside Michael Jackson and Whitney Houston).

It Further Bridged The Gap Between R&B And Hip-Hop 

While previous albums Usher, My Way, and 8701 had all been grounded in slick, soulful R&B, Confessions was a concerted attempt to bridge the gap between his signature sound and the grittier world of hip-hop. The man himself admits that he took just as much inspiration from Eminem and Bone Thugs-N-Harmony as his usual suspects, like Michael Jackson and James Brown, to create an album that was aimed equally at the bedroom and the clubs.

Alongside the famous guest appearances from Lil Jon and Ludacris, the LP also drew upon the production talents of Roc-A-Fella regular Just Blaze. Meanwhile, on the special edition, Jadakiss laid down some bars on "Throwback," while the remix of "Confessions Part II" boasted rhymes from Shyne, Twista, and Kanye West.

That's not to say thatNot that Usher forgot his roots, though., Has proven by his collab with Keys ("My Boo"), recruitment of legendary producers Jimmy Jam and Terry Lewis, and contributions from long-time collaborators Jermaine Dupri and Bryan-Michael Cox all helped remind of his R&B prowess. "I feel like it is the base of everything," Usherhe said about his love of R&B at the time. "I want to make it more prominent."

It Was A GRAMMY Favorite 

Although Ray Charles posthumously won the most awards of the night, the 2005 GRAMMYs undoubtedly still belonged to Usher. The R&B star not only took home three golden gramophones, but he also brought the house down thanks to a spellbinding duet with the Godfather of Soul.

A sharp-suited Usher first took to the stage for an epically choreographed performance of Confessions' fifth single "Caught Up," before James Brown — who even at the age of 71 still had several moves of his own — popped up for a joint rendition of his classic, "Sex Machine."

Usher was no doubt in a celebratory mood. By this point, he'd picked up three of the eight categories he'd been nominated in: Best Contemporary R&B Album, Best Rap/Sung Collaboration for "Yeah!," and Best R&B Performance by a Duo or Group with Vocal alongsideAlicia Keys for "My Boo." (As of press time, Usher has won eight GRAMMYs and received 23 GRAMMY nominations.)

It Brought A Confessional Side Back To R&B 

From Marvin Gaye's Here, My Dear to D'Angelo's Brown Sugar, some of the greatest R&B records of the 20th century resulted from artists baring their souls as if their lives depended on it. This was an approach that had largely fallen by the wayside as time went on, with some suggesting that the genre gradually became more emotionally stunted.

Usher, on the other hand, had no qualms whatsoever about laying it all on the line, namely the ups and downs of his relationship with Thomas. On the falsetto-voiced "Burn," he willingly displays devastation over his breakup ("I'm twisted 'cause one side of me's telling me that I need to move on/ On the other side I wanna break down and cry"). And even by the penultimate track, "Take Your Hand," he still seems to be in a state of torment ("In your loving, every time I feel your touch/ Second thoughts, more doubts started building up").

Usher's confessional approach continued in 2008 with Here I Stand's love letter to then-wife Tameka Foster and then again in 2010 with the divorce-themed Raymond vs. Raymond. And many other R&B artists, including Janelle Monae and Beyoncé, have since made career bests by delving similarly deep into their personal lives.

It Inspired A Generation Of R&B Lotharios 

Think of any R&B lothario who's emerged in the last 20 years and chances are they've been heavily inspired by Confessions. Jason Derulo has said as much, describing it as a "classic album" and "just start to finish awesome"; Ne-Yo echoed that sentiment to BBC Radio 1, calling it "flawless top to bottom." While Bryson Tiller explicitly told Fuse he wanted to make a record in the same vein. And you can hear its influence in everything from Drake's more romantic offerings to August Alsina's intimate revelations.

And 10 years after Robin Thicke co-penned and co-produced Confessions' sensuous bedroom jam, "Can U Handle It," he released his own breakup tale with 2014's Paula.  Though he hasn't ever explicitly cited Confessions as an influence, Paula is a concept album about Thicke's real-life marriage breakdown, which essentially doubled up as a begging letter to his estranged wife.

It's A Storytelling Masterclass 

In 2023, it was announced that an untitled drama series inspired by Usher's back catalog was in the works. No doubt that the project, said to be "about Black love in Atlanta and individuals looking to find a place to call home," will draw heavily upon the storytelling masterclass that is Confessions.

Take "Truth Hurts," for example, the relationship tale in which Usher initially presents himself as the wounded party before revealing that he was, in fact, the one being adulterous ("I've been blaming you when I'm the one that's doing wrong/ I'ma go on/ My guilty conscience is the real reason I wrote this song").

Usher also appeared to enjoy keeping audiences guessing about whether his confessions were truly autobiographical or borrowed from the album's male-centric production team. See the two title tracks, which suggested the lothario had himself become a father following a one-night stand, when in reality, the paternity drama was all Dupri's.

"We wanted the media to ask us questions," the latteradmitted to Vibe in 2014, citingMichael Jackson as a key attention-grabbing influence. "Nobody knows who the f— Billie Jean is. We're still looking for her."

It Helped Breathe New Life Into Several Soul Classics 

While much of Confessions was interested in pushing R&B forward, it wasn't entirely averse to getting a little nostalgic. The record is filled with cleverly chosen samples from the soul of yesteryear, from Harold Melvin and the Blue Notes' "Is There a Place for Me" on "Take Your Hand" to Willie Hutch's Mack's Stroll on "Superstar" and Preston Love's "Chili Mac" on "Whatever I Want."

And nearly 20 years before Doja Cat repurposed a Dionne Warwick classic to chart-topping effect on 2023's "Paint the Town Red," Usher brought the Motown legend into the contemporary R&B world by borrowing from "You're Gonna Need Me" on the aptly titled "Throwback."

It Broke Multiple Chart Records  

You know an artist has reached true greatness when they start being mentioned in the same breath as The Beatles. In 2004, Usher became the first act since the Fab Four to have both the biggest and second biggest-selling singles of Billboard's year-end chart with "Yeah!" and "Burn," respectively. And this was far from the only major milestone Confessions achieved. 

Until Taylor Swift's Fearless spent an additional fortnight in the top spot in 2009, the album's nine weeks atop the Billboard 200 was the longest run of the millennium. And with "Confessions Part II" also reaching No. 1 on the Hot 100 (ironically, replacing "Burn"), Usher not only became the first artist in  history to achieve three consecutive chart toppers, but also the first act to spend more than half a calendar year atop the Hot 100 at 28 combined weeks. 

Twenty years on, Confessions is still the highest-selling record by a Black artist this century. And further exemplifying his staying power and impact across the globe, Usher will soon embark on a lengthy world tour that has sold out from Brooklyn to Berlin — a momentous way to honor the album that changed the R&B game.

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In the days leading up to Usher’s Super Bowl performance, the singer waxed poetically about the significance of this moment not only in popular culture but for Black music.

Speaking with Kelly Carter on "Good Morning America," Usher reflected on the history of Black entertainers who performed for the masses under restrictive laws. Although a majority of those laws have been overturned, it would be remiss to not think about the recent series of court cases that have targeted Black musicians, such as Atlanta-based rapper Young Thug, whose music is currently being used against him in court. 

For singers like Usher who have been privy to the ways in which Black music — and those who create it — have been mistreated, his halftime performance was as much as a statement as it was a tribute to those who came before him. "I'm coming through the front door with this one," Usher told Carter.

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It is only fitting that the performance opened with lines from "My Way" — the title of his Las Vegas residency, which has featured a who’s who of prominent figures in pop culture — before launching into "Caught Up." Usher then descended from his anointed throne in a crisp, all white Dolce & Gabbana ensemble, he began a Michael Jackson-inspired dance routine with an array of backup dancers; the standout being renowned celebrity choreographer Sean Bankhead.

Usher made it clear early on, however, that his performance was no mere spectacle. He paused to deliver a testimony, one that bears repeating despite his new album and $100 million-earning Vegas residency: "They said I wouldn't make it, they said I wouldn't be here today, but I am." 

Once the air cleared and Usher thanked his momma for her steadfast advocacy and faith in him, he led Allegiant Stadium in a sing along of "Superstar." The track from 2004’s Confessions recently inspired a viral challenge on TikTok. 

A consummate performer and supporter of his peers, Usher wasn't content to simply highlight his own success. The singer transformed Allegiant Stadium to "The Yard" — the singular place at Historically Black Colleges and Universities, where students gather to talk, discuss, and have fun — and filled it with music. 

Usher’s Yard included a performance of "Love In This Club" with the assistance of two members of Kappa Alpha Psi Fraternity Inc., the second oldest Black fraternity in the U.S. The trio was supported by the Jackson State University marching band, known as the "Sonic Boom of The South," to finish the song. 

Even his brief moment of affection with singer Alicia Keys, who joined the singer for "My Boo," can be described as a "homecoming hug." Homecoming is another HBCU tradition, where alumni convene at their respective campuses and greet their former flame with a hug.

When Jermaine Dupri entered the stage to announce the 20th anniversary of Confessions, the transportation was complete. The audience was no longer in Vegas, but in Atlanta, the Black Mecca of the world. And Usher is Atlanta’s nucleus.

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It is here that the spirits of Michael Jackson, Marvin Gaye, and Prince accompanied Usher as he bewitched millions with a singular microphone and momentum stage presence. A haze of purple clouds and smoke led the way for singer H.E.R., the night’s self appointed "Bad Girl" and her crew of roller skating baddies.

While Usher may have began the halftime show with the enthusiasm of a young boy who just got his chance to perform a solo in the church choir, by its end he was fully inhabiting his chart-topping sex icon persona.Will.i.am’s voice rippled through the stadium as Usher, donning a blue and black Off-White outfit reminiscent of football shoulder pads, glided onto the stage with an aura that is equal parts charismatic and sinful sweet. 

Skating, a main tenant of Atlanta’s culture, is embedded in Usher’s ethos and a part of his larger business. The singer loves skating and owns several skating rinks.

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Usher finished the extravagant performance with "Yeah!" — a song beloved in Atlanta and far, far beyond. That the song is turning 20 this year and still resonates with a global audience (not to mention a football-loving one) is further evidence that Usher truly is the "King of R&B."

"Your moment is your moment. And this is a moment I’ve prepared for during the last 30 years," Usher told Billboard ahead of the Super Bowl. 

He certainly owned his moment. Usher's Super Bowl halftime show was no singular performance or an audition, but a coronation. He was receiving the torch carried by all the Black entertainers who preceded him, and reminding the world that the South still has something to say. 

Surrounded by Ludacris and Lil Jon,  strippers, and his own marching band, Usher closed the night out with the A-Town Stomp and one important phase: "I took the world to the A!" 

Usher's Biggest Hits, From Baby-Making Slow Jams To Dance Floor Classics

He’s (still) got it bad! Usher lit up Super Bowl LVIII with an electrifying halftime show filled with a career-spanning setlist, drool-worthy dance moves and a parade of surprise guests including Alicia Keys, Ludacris, Lil Jon, H.E.R., will.i.am and more.

Days before taking the stage at Allegiant Stadium, the eight-time GRAMMY-winning R&B superstar opened up to Apple Music about the creative approach he took to planning his halftime show. “What I did is, I was very mindful of my past, celebrating my present, which is here in Las Vegas, and thinking about where we’re headed in the future, and that was really the idea,” he said. “What songs do I feel people know me for? What songs have been a celebration of all of the journey of what life and love and emotion has been offered in my music?

Usher’s halftime show comes on the heels of a monumental year and a half for the star, following his sold-out 100-show Las Vegas residency, My Way, at the Park MGM’s Dolby Live Theater. The R&B heartthrob also released Coming Home — his ninth studio album (and first in nearly a decade) on Friday — just two days before his epic performance.

Below, GRAMMY.com broke down all the best moments from Usher’s momentous halftime show.

That Grand, Las Vegas-Style Entrance 

From the drop, Usher let us know his Super Bowl set would be a celebration of all things Sin City as the camera wove through acrobats, showgirls, contortionists and dancers to reveal the R&B icon in all his glory — dressed in a dazzling white cape and seated on a mirrored thrown. 

From there, he launched into a high-energy rendition of “Caught Up,” one of the five consecutive top 10 singles from his landmark 2004 album Confessions. Not even an acrobat being launched through the air could distract from Usher’s swagger as he sauntered across the field.

A Sweet Shout-Out to His Mom

Transitioning between 2003’s “U Don’t Have to Call'' and a snippet of Confessions deep cut “Superstar,” Usher took a moment to recognize the magnitude of the occasion with a shout-out to his mother, Jonetta Patton. “But if you do call, know that God answers prayers. They said I wouldn’t make it. They said I wouldn’t be here today, but I am. Hey, mama, we made it. Now this — this is for you. My number one,” he said before crooning, “Spotlight, big stage / Sixty-thousand fans screamin’ in a rage.”

A Nostalgic Duet with His “Boo”

Usher’s halftime performance really hit its stride once he broke into his 2008 No. 1 hit “Love in This Club” with a full marching band. But the end of the song delivered the first big surprise of the night as the singer gestured across the field to introduce none other than Alicia Keys.

Seated at a futuristic red piano with a majestic cape of the same shade billowing behind her, the 16-time GRAMMY-winning singer-songwriter performed a snippet of her own 2004 single “If I Ain’t Got You” before being joined by Usher on their No. 1 hit “My Boo.” 

The pair’s decades of friendship were palpable as they belted out, “I don’t know about y’all but I know about us, and uh / It’s the only way we know how to rock / It started when we were younger, you were mine / My boo” and the number ended with both stars grinning ear to ear as Usher wrapped his arms around Keys. 

“Burn”-ing Up to Confessions

With producer Jermaine Dupri playing hype man, Usher celebrated the 20th anniversary of Confessions by running through a medley of songs from the 14x-platinum album, including “Confessions Part II” and a soaring take on “Burn,” which was undeniably one of the standout vocal moments of Usher’s entire set.

The star also put his sex appeal on full display, tearing away his glittery silver top to reveal a simple white tank as he performed “U Got It Bad” — only to remove that as well, finishing the song shirtless and glistening with sweat before ceding the spotlight to H.E.R. on an electric guitar.

“O.M.G.,” That Roller Skate Choreography!

Joined by will.i.am, Usher returned to stage dressed in a sparkling black-and-blue ensemble and roller skates — incorporating a popular moment from his recent residency as he ran through his 2010 chart-topper “O.M.G.” by nailing the choreography on wheels. For added measure, he finished off the section by skating deftly through will.i.am’s legs and striking a pose. 

Peace Up, A-Town Down

Of course, the grand finale of Usher’s halftime set couldn’t be anything but “Yeah!,” his smash worldwide hit that became the longest-running No. 1 of 2004 and an inescapable soundtrack to the early 2000s. Enlisting help from collaborators Lil Jon and Ludacris, Usher turned Allegiant Stadium into an all-out dance party and brought his halftime show to a triumphant climax with the song’s infectious, shout-it-out chorus.

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