meta-script"GRAMMY Effect" Boosts Album Sales | GRAMMY.com

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"GRAMMY Effect" Boosts Album Sales

Daft Punk, Lorde and Kacey Musgraves among artists experiencing exponential sales increases as a result of Music's Biggest Night; 2014 GRAMMY Nominees album scores second consecutive week at No. 2

GRAMMYs/Dec 3, 2014 - 05:06 am

The 56th Annual GRAMMY Awards boosted sales this week for several GRAMMY winners and performers, with the top-selling album related to Music's Biggest Night being the 2014 GRAMMY Nominees album, which sold 87,000 units, up 47 percent from the prior week, and landed at No. 2 on the Billboard 200 for a second consecutive week, according to a Billboard report. GRAMMY winners and performers experiencing album sales increases include Stevie Wonder (up 1,037 percent for Songs In The Key Of Life, which hit the Billboard 200 for the first time in more than 30 years), Madonna (up 494 percent for The Immaculate Collection, which makes its first chart appearance since 1993), Daft Punk (up 300 percent), Kacey Musgraves (up 177 percent), Lorde (up 86 percent), Imagine Dragons (up 65 percent), Macklemore & Ryan Lewis (up 62 percent), and Katy Perry (up 22 percent). In total, seven of the top 10 albums on the Billboard 200 were impacted by the 56th GRAMMY Awards, while eight of the top 20 songs on the Digital Songs chart were performed on the GRAMMY telecast.

Gary Clark, Jr. On 'JPEG RAW': How A Lockdown Jam Session, Bagpipes & Musical Manipulation Led To His Most Eclectic Album Yet
Gary Clark, Jr.

Photo: Mike Miller

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Gary Clark, Jr. On 'JPEG RAW': How A Lockdown Jam Session, Bagpipes & Musical Manipulation Led To His Most Eclectic Album Yet

Gary Clark, Jr.'s latest record, 'JPEG RAW,' is an evolution in the GRAMMY-winning singer and guitarist's already eclectic sound. Clark shares the process behind his new record, which features everything from African chants to a duet with Stevie Wonder.

GRAMMYs/Mar 18, 2024 - 01:10 pm

Stevie Wonder once said "you can’t base your life on people’s expectations." It’s something guitarist and singer Gary Clark, Jr. has taken to heart as he’s built his own career. 

"You’ve got to find your own thing," Clark tells GRAMMY.com.

Clark recently duetted with Wonder on "What About The Children," a song on his forthcoming album. Out March 22, JPEG RAW sees Clark continue to evolve with a mixtape-like kaleidoscope of sounds.

Over the years, Clark has ventured into rock, R&B, hip-hop blues, soul, and country. JPEG RAW is the next step in Clark's eclectic sound and sensibility, the result of a free-flowing jam session held during COVID-19 lockdown. Clark and his bandmates found freedom in not having a set path, adding elements of traditional African music and chants, electronic music, and jazz into the milieu.

"We just kind of took it upon ourselves to find our own way and inspire ourselves," says Clark, a four-time GRAMMY winner. "And that was just putting our heads together and making music that we collectively felt was good and we liked, music we wanted to listen to again."

The creation process was simultaneously freeing and scary.

"It was a little of the unknown and then a sense of hope, but also after there was acceptance and then it was freeing. I was like, all right, well, I guess we’re just doing this," Clark recalls. "It was an emotional, mental rollercoaster at that time, but it was great to have these guys to navigate through it and create something in the midst of it."

JPEG RAW is also deeply personal, with lyrics reflecting on the future for Clark himself, his family, and others around the globe. While Clark has long reflected on political and social uncertainties, his new release widens the lens. Songs like "Habits" examine a universal humanity in his desire to avoid bad habits, while "Maktub" details life's common struggles and hopes. 

Clark and his band were aided in their pursuit by longtime collaborator and co-producer Jacob Sciba and a wide array of collaborators. Clark’s prolific streak of collaborations continued, with the album also featuring funk master George Clinton, electronic R&B/alt-pop artist Naala, session trumpeter Keyon Harrold, and Clark’s sisters Shanan, Shawn, and Savannah. He also sampled songs by Thelonious Monk and Sonny Boy Williamson.

Clark has also remained busy as an actor (he played American blues legend Arthur "Big Boy" Crudup in Baz Luhrmann’s Elvis) and as a music ambassador (he was the Music Director for the 23rd Annual Mark Twain Prize for American Humor).

GRAMMY.com recently caught up with Clark, who will kick off his U.S. tour May 8, about his inspirations for JPEG RAW, collaborating with legendary musicians, and how creating music for a film helped give him a boost of confidence in the studio. 

This interview has been edited for clarity.

You incorporated traditional African music on JPEG RAW. How did it affect your songwriting process?

Well, I think traveling is how it affected my songwriting process. I was over in London, and we played a show with Songhoy Blues, and I was immediately influenced. I was like, "dang, these are my musical brothers from all the way across the world." 

I always kind of listened to West African funk and all that kind of stuff. So, I was just listening to that in the studio, and just kind of started messing around with the thing. And that just kind of evolved from there. I was later told by Jacob Sciba that he was playing that music trying to brainwash me into leaning more in that direction. I thought we were just genuinely having a good time exploring music together, and he was trying to manipulate me. [Laughs.]

I quit caring about what people thought about me wanting to be a certain thing. I think that being compared to Jimi Hendrix is a blessing and a curse for me because I'm not that. I will never be that. I never wanted to imitate or copy that, no disrespect. 

You’ve got to find your own thing. And my own thing is incorporating all the styles of music that I love, that I grew up on, and [was] influenced by as a pre-teen/teenager. To stay in one space and just be content doing that has never been my personality ever…I do what I like.

I read that you play trumpet at home and also have a set of bagpipes, just in case the mood strikes. 

I used to go collect instruments and old cameras from thrift stores and vintage shops and flea markets. So, I saw some bagpipes and I just picked them up. I've got a couple of violins. I don't play well at all — if you could consider that even playing. I've got trumpet, saxophone, flutes, all kinds of stuff just in case I can use these instruments in a way that'll make me think differently about music. It'll inspire me to go in a different direction that I've maybe never explored before, or I can translate some of that into playing guitar. 

One of my favorite guitarists, Albert Collins, was really inspired by horn players. So, if you can understand that and apply that to your number one instrument, maybe it could affect you. 

Given recent discussions about advancements in AI and our general inundation with technology, the title of your album is very relevant. What about people seeing life through that filter concerns you? Why does the descriptor seem apt?

During the pandemic, since I wasn't out in the world, I was on my phone and the information I was getting was through whatever social media platforms and what was going on in certain news outlets, all the news outlets. I'm just paying attention and I'm just like, man, there's devastation

I realized that I don't have to let it affect me. Just because things are accessible doesn't mean that you need to [access them].  It just made me think that I needed to do less of this and more of being appreciative of my world that's right in front of me, because right now it is really beautiful.

You’ve said the album plays out like a film, with a wide range of emotions throughout. What was it like seeing the album have that film-like quality?

I had conversations with the band, and I'd expressed to them that I want to be able to see it. I want to be able to see it on film, not just hear it. Keyboardist Jon Deas is great with [creating a] sonic palate and serving a mood along with [Eric] "King" Zapata who plays [rhythm] guitar. What he does with the guitar, it serves up a mood to you. You automatically see a color, you see a set design or something, and I just said, "Let's explore that. Let's make these things as dense as possible. Let's go like Hans Zimmer meets John Lee Hooker. Let's just make big songs that kind of tell some sort of a story." 

Also, we were stuck to our own devices, so we had to use our imagination. There was time, there was no schedule. So, we were free, open space, blank canvas.

The album opens with "Maktub," which is the Arabic word for fate or destiny. How has looking at different traditions given you added clarity with looking at what's happening here in the U.S.?

I was sitting in the studio with Jacob Sciba and my friend Sama'an Ashrawi and we were talking about the history of the blues. And then we started talking about the real history of the blues, not just in its American form, in an evolution back to Africa. You listen to a song like "Maktub," and then you listen to a song like, "Baby What You Want Me to Do" by Jimmy Reed…. 

The last record was This Land, but what about the whole world? What about not just focusing on this, but what else is going on out there? And we drew from these influences. We talked about family, we talked about culture, we talked about tradition, we talked about everything. And it's like, let's make it inclusive, build the people up. Let's build ourselves up. It’s not just about your small world, it’s about everybody’s feelings. Sometimes they're dealt with injustice and devastation everywhere, but there's also this global sense of hope. So, I just wanted to have a song that had the sentiment of that.

I really enjoyed the song’s hopeful message of trying to move forward.

Obviously, things are a little bit funky around here, and I don't have any answers. But maybe if we got our heads together and brainstorm, we could all figure something out instead of … struggling or suffering in silence. It's like, let's find some light here. 

But part of the talks that I had with Sama'an and his parents over a [video] call was music. He’s from Palestine, and growing up music was a way to connect. Music was a way to find happiness in a place where that wasn't an everyday convenience, and that was really powerful. That music is what brought folks together and brought joy and built a community and a common way of thinking globally. They were listening to music from all over the world, American music, rock music, and that was an influence.

The final song on the album, "Habits," sounds like it was the most challenging song to put together. What did you learn from putting that song together?

Well, that song originally was a bunch of different pieces, and I thought that they were different songs, and I was singing the different parts to them, and then I decided to put them all together. I think I was afraid to put them all together because we were like, "let's not do these long self-indulgent pieces of music. Let's keep it cool." But once I put these parts together and put these lyrics together, it just kind of made sense. 

I got emotional when I was singing it, and I was like, This is part of using this as an outlet for the things that are going on in life. We went and recorded it in Nashville with Mike Elizondo and his amazing crew, and it's like, yep, we're doing it all nine minutes of it.

You collaborated with a bunch of musicians on this album, including Naala on "This Is Who We Are." What was that experience like?

Working with Naala was great. That song was following me around for a couple of years, and I knew what I wanted it to sound like, but I didn't know how I was going to sing it. I had already laid the musical bed, and I think it was one of the last songs that we recorded vocals on for the album. 

Lyrically, it’s like a knight in shining armor or a samurai, and there's fire and there's war, and this guy's got to go find something. It was like this medieval fairytale type thing that I had in my head. Naala really helped lyrically guide me in a way that told that story, but was a little more personal and a little more vulnerable. I was about to give up on that song until she showed up in the studio. 

"What About the Children" is based on a demo that you got from Stevie Wonder. You got to duet with him, what was that collaboration like?

Oh, it was great. It was a life-changing experience. The guy's the greatest in everything, he was sweet, the most talented, hardworking, gracious, humble, but strong human being I've been in a room with and been able to create with. 

I was in shock when I left the studio at how powerful that was and how game changing and eye-opening it was. It was educational and inspiring. It was like before Stevie and after Stevie.

I imagine it was also extra special getting to have your sisters on the album.

Absolutely. We got to sing with Stevie Wonder; we used to grow up listening to George Clinton. They've stuck with us throughout my whole life. So, to be able to work with him and George Clinton — they came in wanting to do the work, hardworking, badass, nice, funny — it was a dream. 

Stevie Wonder and George Clinton are just different. They're pioneers and risk takers. For a young Black kid from Texas to see that and then later to be able to be in a room with that and get direct education and conversation…. It's an experience that not everybody gets to experience, and I'm grateful that I did, and hopefully we can do it again.

In 2022, you acted in Elvis. What are the biggest things you've learned from expanding into new creative areas?

I really have to give it up to a guy named Jeremy Grody…I went to his studio with these terrible demos that I had done on Pro Tools…and this guy helped save them and recreate them. I realized the importance of quality recordings. Jeremy Grody was my introduction to the game and really set me up to have the confidence to be able to step in rooms like that again.

I played some songs in the film, and I really understood how long a film day was. It takes all day long, a lot of takes, a lot of lights, a lot of big crews, big production.

I got to meet Lou Reed [while screening the film] at the San Sebastian Film Festival, and I was super nervous in interviews. I was giving away the whole movie. And Lou Reed said, "Just relax and have fun with all this s—." I really appreciated that.

Do you have a dream role?

I don't have a dream role, but I do know that if I was to get into acting, I’d really dive into it. I would want to do things that are challenging. I like taking risks. I want to push it to the limit. I would really like to understand what it's like to immerse yourself in the character and in the script and do it for real.

You're about to go out on tour. How will the show and production on this tour compare with the past ones?

We're building it currently, but I'm excited about what we got in store as far as the band goes. There are a few additions. I've got my sisters coming out with me. It's just going to be a big show.There's a new energy here, and I'm excited to share that with folks. 

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Get To Know Benson Boone, The "Beautiful Things" Singer & Rising Pop-Rock Sensation
Benson Boone performs at KIIS FM's K-Pop Village at KCON LA in August 2023.

Photo: Tommaso Boddi/Getty Images

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Get To Know Benson Boone, The "Beautiful Things" Singer & Rising Pop-Rock Sensation

As Benson Boone's erupting smash "Beautiful Things" continues to dominate Billboard's global charts, GRAMMY.com rounded up seven things to know about the budding star, from his reality TV roots to his rock star mentor.

GRAMMYs/Mar 15, 2024 - 08:25 pm

Benson Boone's swift rise to stardom has been a beautiful thing to witness. Over the past three years, the Monroe, Washington native has gone from viral TikTok influencer to one of Gen Z's most promising pop talents.

Remarkably, the 21-year-old pop-rock artist didn't even discover his voice until he reached high school, after his best friend asked him to play the piano in their school's battle of the bands competition and the singer dropped out at the last second. Boone found himself filling in, an impromptu decision that would unwittingly alter the course of his entire life.

"It's just like I unlocked something I didn't know I had," he mused recently to MTV. "And I stopped, like, halfway through the first verse and just looked around, and I was so shocked that I had just sang…It was, like, the best feeling of my life."

Cut to the present day, and Boone's voice has helped him soar to the top of multiple Billboard charts. His latest single "Beautiful Things," a desperate prayer of a love song that pinballs between warm, folksy verses and a rollicking chorus reminiscent of Freddie Mercury's electrifying vocals, has positively exploded since its January release. Boone's breakout hit has spent six consecutive weeks in the Top 10 of the Billboard Hot 100, peaking at No. 3 as of press time and topping both of Billboard's global charts for multi-week runs.

"My life has changed dramatically since the song came out," Boone reflected earlier this month in a sit-down with Variety. "It's so, so, so insane to me that this is happening. I'm trying so hard to formulate words. I have so much trouble processing it all right now…But when I sit back and look at what's happening, it really, truly blows my mind. Because it's something a lot of people dream of, and [I'm] one of those people."

Benson is steadfast in building on the runaway success of "Beautiful Things," too. The singer/songwriter's forthcoming debut album is expected some time later this year, and his just-announced Fireworks and Rollerblades World Tour kicks off April 3 in Chicago, with legs in North America, the U.K., Europe, Australia and New Zealand.

As Boone's rise to superstardom continues, GRAMMY.com rounded up everything you need to know about the buzzy star-in-the-making, from his brief stint on reality TV to the A-list rocker who's taken him under his wing.

He's A Proud "American Idol" Dropout

Before he became a rising star on the charts, Boone initially attempted to get his start in music on "American Idol." During Season 19, the then-18-year-old auditioned for the reality show with a piano-playing cover of Aidan Martin's 2017 single "Punchline" after producers came across his videos online.

Boone's jaw-dropping audition earned a standing ovation from judges Lionel Richie and Luke Bryan before Katy Perry confidently declared, "They're gonna swoon over Benson Boone." All three judges were baffled to learn that the teenager had only discovered his obvious musical talent the year before, and the "Roar" singer doubled down on her praise by predicting, "I'm gonna tell you something that you may not believe. But if you believe it, it might happen…I see you winning 'American Idol' if you want to."

"That is the biggest compliment I've ever gotten, thank you," a starstruck Boone replied. However, by the time Hollywood week rolled around, the fresh-faced teenager had apparently decided he didn't want to win the long-running reality competition, and withdrew after advancing to the Top 24. 

"The reason I quit 'American Idol' is because I wanted to do music," he explained a couple of years later during an appearance on The Zach Sang Show. "I don't want people to be like, 'Oh, Benson Boone, 'American Idol' blew him up. Like, that's where he comes from. No. I want to be Benson Boone 'cause I write smash hits and they love my music…I just didn't want that label on me."

He Has A Bonafide Rock Superstar For A Mentor

Part of Boone's success as a solo artist can be attributed to Dan Reynolds of Imagine Dragons, who came across the young talent and personally signed him to Night Street Records, the rock singer's own Warner Records imprint that has also boasted K.Flay on its exclusive roster, in 2021. 

"We sign artists so rarely at Night Street — it was one of those moments where you know you have no choice," the frontman told Billboard at the time Boone inked his record deal. "That's how I felt when I first sat in a recording booth with Benson. I'm excited for the world to get to know him the way I have these last months."

Since then, Reynolds has also served as a sort of industry mentor figure for Boone, as the burgeoning rocker explained in a 2023 interview promoting the release of his EP Pulse. "He makes you feel comfortable in your own skin, he's very gifted in that way," Boone told iHeartRadio Canada. "So working with him has been incredible, and him taking time for an artist very much smaller than him is just…he's a very kind soul. 

"I think that the main thing that he's taught me is that in this industry, everybody wants something different from you," he continued. "Everybody has a different outlook on yourself than you actually do. And regardless of what that is, you are the leader of your own career and your own life. You have to do things that make you happy, write music that you want to be writing, releasing things that you're proud of…He's just taught me to stick to my gut and just follow my own dreams."

His Earlier Singles Pack An Emotional Punch (No, Seriously, Grab Some Tissues)

The runaway success of "Beautiful Things" may have earned Boone's legions of newfound fans in the last two months, but it's actually not his biggest song on streaming platforms (at least just yet). Before his soul-baring folk-rock anthem was burning up charts around the world, the singer released his debut single "Ghost Town" and heartbreaking follow-up "In The Stars," both of which are included on his debut 2021 EP Walk Me Home… (As of press time, the former has more than 336 million streams on Spotify, and the latter has a whopping 617 million.)

Another smoldering torch song, "Ghost Town" became Boone's first official entry on the Hot 100 after it was released in October 2021. "Maybe you'd be happier with someone else/ Maybe loving me's the reason you can't love yourself/ Before I turn your heart into a ghost town/ Show me everything we build so I can tear it all down," he laments on the soaring chorus over a running piano line and booming, orchestral percussion.

On the heels of "Ghost Town," Boone then penned "In the Stars" in 2022 about the death of his beloved great-grandma. "That kind of loss can be more emotional and heartfelt than a relationship," he told Genius about the song's tender meaning. "I wanted to write about something that was real. It's something I've never really talked about or dealt face to face with. Songwriting is very new to me, and so I'm still learning that process of figuring out how to cope with something through a song. And I think this is kind of where that starts for me." 

Other pre-"Beautiful Things" tracks worth checking out in Boone's quickly blossoming discography include the addictive TikTok smash "Sugar Sweet," wistfully upbeat bop "Coffee Cake" and the introspective "What Was."

His Stage Presence Is Downright Acrobatic

Boone may be a relative newcomer in the music industry, but he's already developed a magnetic stage presence at his packed live shows. In fact, one of his signature tricks on stage is landing a backflip mid-song without so much as missing a beat.

To tease his upcoming world tour, the singer posted a clip of himself in late January belting out "What Was" in front of an ecstatic crowd. In the video, he impressively nails a flip before effortlessly transitioning right into the power ballad's bombastic climax, wailing, "Let me/ Start over/ The moment that I left you in tears/ Is a mem'ry that will haunt me for years/ And years and years and years and years."

"My dad is 49 years old and still backflips, I get it from him," the singer confessed to Australian outlet The Project on his first trip Down Under in the fall of 2022. "I always thought he was, like, the coolest…but yeah, I've been flipping since I was, like, four and it's just always been my thing."

He Has Roots In Mormonism

Boone grew up in small-town Washington as the only boy in a Mormon family with four sisters. He's never really spoken publicly about growing up in the clean-cut, high-demand religion, but he actually briefly attended Brigham Young University—Idaho, the Mormon university in Rexburg, for a semester before pausing his education to focus on music.

Mormonism is a trait he coincidentally shares with his mentor Reynolds, who's been outspoken throughout his career about his Mormon background and actually got kicked out of Brigham Young University around the same time he formed Imagine Dragons. 

While Boone grew up outside the "Book of Mormon Belt" — the geographic area that radiates from Mormonism's Salt Lake City headquarters to include parts of Idaho, Arizona, Nevada, Colorado, Wyoming and even southern Alberta, Canada — his Mormon roots have shown up in his music in subtle ways. He even filmed the official music video for "Beautiful Things" against the majestic backdrop of the red rock bluffs outside St. George, Utah (which just so happens to be this writer's hometown!).

He Serves As His Own Creative Team

Boone's creative side extends beyond the realm of music: he's also a talented artist who often draws the cover art for his own singles. When "Ghost Town" was released in 2021, he showed off his skills by sketching the song's artwork for Spotify's Today's Top Hits — even admitting it was his first time attempting to draw a self-portrait with charcoal.

"I've always loved drawing and painting," Boone said of his artistic flair in a 2023 interview, also noting that he designs all his own merchandise. "I get that from my dad…My dad's, like, a crazy artist, he's so good. And so it's kinda just always been something that I've done."

He's An Avid Rollerblader

As the name of his upcoming Fireworks and Rollerblades World Tour would suggest, Boone is both a self-proclaimed adrenaline junkie and has a not-so-secret passion for rollerblading. In fact, the singer's TikTok feed is littered with videos of himself landing tricks, stunts and, of course, flips on wheels in between the requisite promo material teasing new music like his upcoming single "Slow It Down," footage from live shows and other viral TikTok content.

What other tricks does Benson Boone have up his sleeve for the rest of 2024? Judging by his meteoric chart success thus far, the world is eagerly waiting to find out.

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Everything We Know About Kacey Musgraves' New Album 'Deeper Well': Release Date, Cover Art & More
Kacey Musgraves

Photo: Kelly Christine Sutton

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Everything We Know About Kacey Musgraves' New Album 'Deeper Well': Release Date, Cover Art & More

On the heels of a history-making GRAMMY win, Kacey Musgraves announced that her fifth studio album is on the way. Take a look at all of the details she's unveiled so far.

GRAMMYs/Feb 9, 2024 - 05:48 pm

A new Kacey Musgraves era is upon us! The country superstar teased the news with a cryptic social media post on Feb. 4: "I'm saying goodbye to the people that I feel are real good at wasting my time," she wrote in the caption. "No regrets, baby, I just think that maybe you go your way and I'll go mine."

That teaser coincided with a historic win at the 2024 GRAMMY Awards. The seven-time GRAMMY winner took home the golden gramophone for Best Country Duo/Group Performance for "I Remember Everything," her 2023 collab with Zach Bryan; with that victory, she became the first artist to win in all four Country Field Categories. (She won Best Country Album and Best Country Song in 2014 and 2019 — for Same Trailer Different Park and "Merry Go Round," and Golden Hour and "Space Cowboy," respectively — and "Space Cowboy" also took home Best Country Solo Performance in 2019.)

Fresh off that achievement, Musgraves announced her forthcoming album, Deeper Well,and shared its folksy, introspective title track. As fans eagerly await its release, GRAMMY.com has rounded up everything to be found about the singer/songwriter's fifth studio set so far.

The Album Drops Sooner Than You Think

We're quickly coming up on three years since Musgraves released her fourth full-length, star-crossed, and suddenly, the release of Deeper Well is just around the corner. Just a few days after her GRAMMYs teaser, the country star revealed that her sixth album will be released in just a matter of weeks.

"My new album, Deeper Well, is arriving March 15th," Musgraves wrote on social media. "It's a collection of songs I hold very dear to my heart. I hope it makes a home in all of your hearts, too."

There Are Two Different Covers

In her social post, Musgraves shared that Deeper Well will have not one, but two different covers — both shot by the singer's younger sister Kelly. 

The standard cover features the superstar gazing wistfully into the camera as she cradles a crimson clover in her hand. The limited edition cover is more evocative (and NSFW), with Musgraves laying nude, curled up in a verdant field with her back turned to the camera.

The Lead Single Is Also the Title Track

Ahead of the album's full unveiling, Musgraves dropped "Deeper Well" as its lead single. The gentle, finger-plucked track finds the singer/songwriter outgrowing relationships and choices that no longer serve her, blazing a new trail for herself and finding peace in the process: "I just think that maybe/ It's natural when things lose their shine/ So other things can glow," she sings.

"Sometimes you reach a crossroads. Winds change direction. What you once felt drawn to doesn't hold the same allure," Musgraves dished in a statement about the song's themes. "You get blown off course but eventually find your footing and forage for new inspiration, new insight and deeper love somewhere else."

She's Serving Cottagecore Space Witch In The First Music Video

Along with the song and album announcement, Musgraves shared the "Deeper Well" music video on Thursday — and the cinematic visual is a trip. 

Helmed by A-list director Hannah Lux Davis and shot in Iceland, the clip finds the singer holed up in a picturesque cabin and wandering a stunning coastline strewn with giant, levitating boulders. 

The costuming, meanwhile, leans more "homestead chic" as Musgraves rocks patchwork pioneer dresses, work bandanas and a cozily oversized shearling coat as she tends to a menagerie of farm animals, hangs laundry, gathers crops and, oh yeah, gets swallowed up by a magical, glowing orb by the video's end. 

From the looks of Musgraves' Instagram — and her newly minted profile name, Kacey Mossgraves — it seems the farmcore aesthetic might ring throughout Deeper Well.

The Album Will Showcase The Singer's "Softer Side"

Musgraves teased the creative direction of Deeper Well in a new interview with Zane Lowe on Apple Music 1. "I've found more of a connection to my softer side, my roots, like some of the Americana, the folk, the country, some of the stuff, really the warmth of that. I felt drawn to that. 

"I felt like I was in a softer place myself after star-crossed and going through a divorce and doing a lot of therapy and honestly falling in love again and opening myself back up to the human experience," she continued. "These songs just kind of started coming out."

She's Releasing A Coffee Table Book

For another way to experience Musgraves' Deeper Well era, the singer/songwriter whipped up an 84-page 'zine with photos, lyrics, and stories behind the songs. Fans can purchase the soft-cover book — which comes with a CD — on her website, or at Barnes & Noble and indie record stores.

As Musgraves' punny Instagram caption notes, the book is another indication that she's "onto the next chapter (literally)."

The Track List Is Already Here

Musgraves is no stranger to delivering bodies of work upwards of a dozen-plus songs, and it looks like Deeper Well will be no exception. The 14-song track list was unveiled on Instagram, with song titles like "Giver / Taker" and "Jade Green" fitting both the theme of letting go as well as the cottagecore aesthetic seamlessly.

She's Working with Some Familiar Collaborators

According to her announcement, Deeper Well was co-produced by Ian Fitchuk and Daniel Tashian, both of whom worked with Musgraves on 2018's Golden Hour — which won Album Of The Year at the 61st GRAMMY Awards — and 2021's star-crossed. If those albums are any indication, Deeper Well is bound to be another Kacey masterpiece.

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10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams
(L-R) boygenius, Taylor Swift and Jack Antonoff at the 2024 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams

The 66th Annual GRAMMY Awards wrote another monumental chapter in music history with returns from legends like Celine Dion and wins by a promising new generation of artists like Victoria Monét.

GRAMMYs/Feb 5, 2024 - 08:35 pm

Just like that, another GRAMMYs has come and gone — but the 2024 telecast brought many moments that will be immortalized in pop culture history.

It was the evening of legends, as Billy Joel and Tracy Chapman returned to the stage for the first time in decades and Joni Mitchell made her debut with a performance of her 1966 classic, "Both Sides, Now." Stevie Wonder and Celine Dion honored greats, both those we've lost and those who are dominating today. And Meryl Streep had two memorable moments at the show, making a fashionably late entrance and getting a hilarious GRAMMY lesson from Mark Ronson.

But it was the younger generation of artists who ultimately dominated the show. Boygenius — the supergroup of Phoebe Bridgers, Lucy Dacus, and Julien Baker — won numerous awards in the Rock, Metal & Alternative Music Field. Billie Eilish and SZA scooped up a couple more golden gramophones, respectively, and Best New Artist winner Victoria Monét celebrated three wins in total, also winning Best R&B Album and Best Engineered Album, Non-Classical.

Taylor Swift built on the momentum of her colossal year with more GRAMMY records and an unexpected announcement of her next studio album.

Check out the full list of winners here, and take a look at our top 10 highlights from another show-stopping installment of the GRAMMYs below.

Boygenius Run To Accept Their First GRAMMY Award

Boygenius won the first trophy of their careers during the Premiere Ceremony, and they were so ecstatic they sprinted through the crowds to get to the stage.

"Oh my God, I want to throw up," Lucy Dacus said as the group accepted their Best Rock Performance trophy for "Not Strong Enough."

Even though the trio was over the moon, they weren't entirely shocked by their win: "We were delusional enough as kids to think this would happen to us one day," she continued. Phoebe Bridgers would sing at a local Guitar Center "in hopes of getting discovered," while Julien Baker dreamed of performing in stadiums as she played in multiple bands, and Dacus has been perfecting her acceptance speech for years.

Their hard work was manifested three times over, as the trio also won Best Rock Song for "Not Strong Enough" and Best Alternative Music Album for the record.

Killer Mike Makes A Clean Sweep

Killer Mike had the largest GRAMMY night of his career, winning all three of the Rap Categories for which he was nominated: Best Rap Performance and Best Rap Song for "SCIENTISTS & ENGINEERS," and Best Rap Album for MICHAEL.

"I'm from the Southeast, like DJ Paul, and I'm a Black man in America. As a kid, I had a dream to become a part of music, and that 9-year-old is very excited right now," he cheered. "I want to thank everyone who dares to believe art can change the world."

Minutes after his sweep, the LAPD detained the Run the Jewels rapper. However, he was released and still able to celebrate his achievements, Killer Mike's lawyer told Variety.

Miley Cyrus Finally Receives Her "Flowers"

Miley Cyrus entered the GRAMMYs with six nominations for her eighth studio album, Endless Summer Vacation. After she won Best Pop Solo Performance for "Flowers," she delivered a jubilant performance in celebration. "Started to cry, but then remembered, I just won my first GRAMMY!" she exclaimed at the song's bridge, throwing her hands in the air and joyfully jumping around the stage.

Cyrus' excitement brought a tangible energy to the performance, making for one of the night's most dynamic — and apparently one of Oprah Winfrey's favorites, as the camera caught the mogul dancing and singing along.

"Flowers" earned Cyrus a second GRAMMY later in the night, when the No. 1 hit was awarded Record Of The Year. 

Tracy Chapman Makes A Rare Appearance

Luke Combs breathed a second life into Tracy Chapman's "Fast Car" when he released a cover of the track in April 2023. He quickly climbed to the top of the Billboard charts and received a nomination for Best Country Solo Performance at this year's show. Of course, it called for a special celebration — one that was meaningful for both Combs and GRAMMYs viewers.

Chapman joined the country star on stage for her first televised performance since 2015, trading off verses with Combs as he adoringly mouthed the words. The duet also marked Chapman's first appearance on the GRAMMY stage in 20 years, as she last performed "Give Me One Reason" at the 2004 GRAMMYs. (It also marked her second time singing "Fast Car" on the GRAMMYs stage; she performed it in 1989, the same year the song won Best Pop Vocal Performance, Female and Chapman took home three awards total, including Best New Artist.)

Naturally, Chapman's return earned a standing ovation from the crowd. As Combs fittingly put it in an Instagram post thanking the Recording Academy for the opportunity, it was a "truly remarkable moment."

Read More: 2024 GRAMMY Nominations: See The Full Winners & Nominees List

Joni Mitchell Takes The GRAMMY Stage For The First Time At 80

In one of the most emotional parts of the night, Joni Mitchell performed on the GRAMMYs stage for the first time in her nearly 60-year career.

Accompanied by Brandi Carlile — who referred to Mitchell as "the matriarch of imagination" before the performance — Lucius, SistaStrings, Allison Russell, Blake Mills, and Jacob Collier, Mitchell sang a touching rendition of "Both Sides Now."

"Joni is one of the most influential and emotionally generous creators in human history," Carlile  added in her introduction. "Joni just turned 80, my friends, but we all know she's timeless!"

Mitchell also won her 10th golden gramophone at the 2024 GRAMMYs, as her live album Joni Mitchell at Newport was awarded Best Folk Album at the Premiere Ceremony.

Stevie Wonder Salutes The Late Tony Bennett, Duetted By His Hologram

Another heartfelt moment came during this year's In Memoriam segment, when Stevie Wonder memorialized his friend, Tony Bennett, who passed away from Alzheimer's disease in 2023.

"Tony, I'm going to miss you forever. I love you always, and God bless that He allowed us to have you in this time and space in our lives," Wonder proclaimed. Thanks to a hologram of Bennett, the two singers could duet "For Once in My Life" one last time.

This year's tribute also saw Annie Lennox covering Sinéad O'Connor's "Nothing Compares 2 U," Jon Batiste's medley of Bill Withers' hits, and Fantasia's reimagining of Tina Turner's "Proud Mary."

Meryl Streep Gets Educated On Album Vs. Record And Single

Meryl Streep joined Mark Ronson — who happens to be her son-in-law — to announce the Record Of The Year winner, which sparked a funny interaction between the two when Streep thought she was announcing Album Of The Year.

"A record is an album!" Streep confidently declared, only for Ronson to give a quick 101 on the difference between Record, Song, and Album Of The Year.

"It's a really important award, and it's an award that recognizes everything that goes into making a great record — the producers, the recording engineer, and the artist, and all their contributions," Ronson explained of Record Of The Year.

"It's the Everything Award! It's the best," Streep smiled.

Celine Dion Surprises The World With A Special Cameo

Before the GRAMMYs commenced, producer Ben Winston told viewers they would be in for a treat because of a surprise presenter for the final award of the night, Album Of The Year. "They are an absolute global icon. I think jaws will drop to the floor. People will be on their feet," he shared.

It was none other than Celine Dion, who has largely been out of the limelight after her stiff person syndrome diagnosis.

"When I say that I'm happy to be here, I really mean it with my heart," Dion said. "It gives me great joy to present a GRAMMY award that two legends, Diana Ross and Sting, presented to me 27 years ago."

Dion is referring to her Album Of The Year win at the 39th GRAMMY Awards in 1997, when her smash LP Falling Into You won the honor. 

Taylor Swift Breaks The Record For Most AOTY Wins

It was a historic night for Taylor Swift in more ways than one.

She began the evening by winning her 13th GRAMMY for Best Pop Vocal Album for Midnights. To commemorate the milestone (13 is her lucky number), Swift announced her 11th studio album, The Tortured Poets Department, arriving on April 19.

She ended the evening with a coveted fourth Album Of The Year win, which made Swift the artist with the most AOTY nods in GRAMMY history.

"I would love to tell you this is the best moment of my life, but I feel this happy when I finish a song or crack the code to a bridge that I love or when I'm shot listing a music video or when I'm rehearsing with my dancers or my band or getting ready to go to Tokyo to play a show," she said. "The award is the work. All I want to do is keep being able to do this."

Billy Joel Serves Double GRAMMY Duty

After Swift's momentous win, Billy Joel ended the ceremony with a feel-good performance of his 1980 single, "You May Be Right." Along with being a rousing show closer, it was also his second performance of the night; Joel performed his newest offering, "Turn the Lights Back On," before Album Of The Year was announced.

Joel's performances included three firsts: It was the debut live rendition of "Turn the Lights Back On," his first release since 2007, and the performances marked his first time playing on the GRAMMYs stage in more than two decades. It was a fitting finale for a history-making show, one that beautifully celebrated icons of the past, present and future.

A Timeline Of Taylor Swift's GRAMMYs History, From Skipping Senior Prom To Setting A Record With 'Midnights'