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The Recording Academy Launches "#TheWorldIsListening" Ad Campaign For The 55th GRAMMYs

Campaign highlighting the raw emotion of the artist's journeys features current nominees the Black Keys, Rihanna and Taylor Swift

GRAMMYs/Dec 3, 2014 - 05:06 am

The Recording Academy and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards with the ad campaign "#TheWorldIsListening." 

"#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, "Slammed Door," tells five-time GRAMMY winner and current nominee Rihanna's story. The second commercial, "The World is Listening," features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled "Soundcheck." 

At the heart of this year's "#TheWorldIsListening" campaign is a newly created website, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of music icons, including Linkin Park, RZA, and Snoop Lion. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. "#TheWorldIsListening" campaign and the GRAMMY Amplifier aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners..

"This year's campaign highlights the raw emotion and desire of the artist's journey, and is amplified via social media in order to draw more music fans into an engaged music conversation," said Evan Greene, Chief Marketing Officer of The Recording Academy.

Patrick Condo, creative director, TBWA\Chiat\Day, said, "Sure, the music industry embraces fame —  but music always comes first. From RZA to Rihanna, to the young girl taking her first piano lesson, it's their passion for the craft that will, ultimately, lead them to the public and then fame. This year's campaign celebrates this passion and the talent as burgeoning artists embark on that quest for fame."

All of the campaign materials prominently feature the hashtag #TheWorldIsListening, a first in GRAMMY history and a testament to the role of social media with regard to the GRAMMY telecast. In February 2012, the 54th Annual GRAMMY Awards generated more than 13 million social media comments making it the biggest social media event in the history of television at the time.

The 55th Annual GRAMMY Awards will be held on Sunday, Feb. 10 at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network  from 8–11:30 p.m. 

For updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook

FYI/TMI: Are Taylor Swift And Ed Sheeran Getting Together?
Ed Sheeran and Taylor Swift

Photo: Kevin Mazur/Getty Images

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FYI/TMI: Are Taylor Swift And Ed Sheeran Getting Together?

Rumors surface that the two are in a red-hot relationship; Sony/ATV Music Publishing named top publisher of fourth quarter in 2012

GRAMMYs/Dec 3, 2014 - 05:06 am

(In an effort to keep you fully informed, and fully entertained, below we present today's FYI and TMI — news you need and news that's, well, sometimes needless….)

FYI …

Sony/ATV Claims Top Publisher In Q4 2012
Sony/ATV Music Publishing, which in June 2012 acquired administration of EMI Music Publishing, was the top publisher in the fourth quarter of 2012 based on its 25.8 percent share of the top 100 songs during the period, according to figures released by Nielsen BDS. No. 2 was Kobalt Music Group (16.5 percent share), followed by Universal Music Publishing Group (15.9 percent share), Warner/Chappell Music (14.2 percent share), and BMG Chrysalis (5.3 percent share).

TMI …

Swift Getting Together With Sheeran?
Taylor Swift may never be getting back together with a few people — like, ever — but that isn't stopping her from joining "The A Team." According to a report, Swift and GRAMMY-nominated singer/songwriter Ed Sheeran were reportedly seen together at a hotel in late February. Adding more red-hot fuel to the fire, Sheeran collaborated with Swift on her latest album, Red, the name of which is also a tattoo on Sheeran's left arm. Since Swift and Sheeran supposedly dated briefly last spring, maybe they are, like, getting back together.

Taylor Swift Plots 2020 World Tour With U.S. Dates For Lover Fest East & West

Taylor Swift

Photo: Dimitrios Kambouris/VMN19/Getty Images

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Taylor Swift Plots 2020 World Tour With U.S. Dates For Lover Fest East & West

Following dates in Europe and South America, Swift will land in the U.S. for Lover Fest East and West, where the pop star will open Los Angeles' brand new stadium

GRAMMYs/Sep 18, 2019 - 02:38 am

Taylor Swift  will be spreading the love in support of her hit album Lover.in 2020, but it may or may not be in a city near you. The GRAMMY winner announced plans for her summer 2020 tour in support of her seventh studio album, including two shows each in Foxborough, Mass. and Los Angeles for Lover Fest East and West respectively as the only four U.S. dates announced so far.

The tour kicks off in Belgium on June 20 and hits festivals in seven European countries before heading to Sao Paulo, Brazil on July 18 then heading to U.S. Swift will then present Lover Fest West with back-to-back Los Angeles July 25 and 26 at the newly named SoFi Stadium. The concerts will serve as the grand opening of the much-anticipated NFL venue. The tour will wrap a double header at Gillette Stadiuim in Foxborough July 31 and Aug 1

"The Lover album is open fields, sunsets, + SUMMER. I want to perform it in a way that feels authentic," she tweeted. "I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East + West!" 

Lover was released Aug. 23 and debuted at No. 1 on the Billboard 200. Her sold-out tour for her previous album, 2017's Reputation, was the highest grossing U.S. tour ever, breaking her own record.

Tickets for the new dates go on sale to the general public via Ticketmaster on Oct. 17. 

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"GRAMMY Effect" Spikes Sales

GRAMMYs/Dec 3, 2014 - 04:22 am

"GRAMMY Effect" Spikes Sales
The 52nd Annual GRAMMY Awards drove a 3.3 percent increase in album sales compared to last week, according to a Billboard report. The 2010 GRAMMY Nominees album jumped to No. 5 with sales of 71,000 units, a 55 percent increase. Top GRAMMY winner Beyoncé's I Am…Sasha Fierce rose to No. 14 with sales of 32,000 copies, a 101 percent increase. Other GRAMMY performers experiencing sales increases include Pink (up 234 percent), Dave Matthews Band (up 114 percent), the Zac Brown Band (up 82 percent), the Black Eyed Peas (up 76 percent), Taylor Swift (up 58 percent), and Lady Gaga (up 17 percent). Lady Antebellum, who also performed on the telecast, remained at No. 1 for the second consecutive week. (2/10)

Grainge Promoted To UMG CEO
Universal Music Group International Chairman and CEO Lucian Grainge has been promoted to CEO of Universal Music Group, effective Jan. 1, 2011. He will succeed Doug Morris and report to Jean-Bernard Lévy, chairman of the management board of Vivendi. Grainge will relocate from London to New York to serve as co-CEO of UMG in tandem with Morris for six months starting July 1. Morris, who has served as UMG chairman and CEO since 1995, will remain as company chairman. (2/10)
 

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Ladies Antebellum And Gaga, Jeff Beck, David Frost, John Legend Win Three GRAMMYs Each

Arcade Fire wins Album Of The Year; Esperanza Spalding wins Best New Artist

GRAMMYs/Dec 3, 2014 - 05:06 am

(To view a list of 53rd Annual GRAMMY Awards winners, click here.)

The evening began with a tribute to the Queen of Soul, Aretha Franklin, but by the time the last of the 53rd Annual GRAMMY Awards was handed out on Feb. 13, several other singers and bands looked something like royalty. Foremost among them was Lady Antebellum, who walked away with three trophies while the group members earned two more each for songwriting categories.

Lady Antebellum at the GRAMMYs

 

During a show memorable for its range of fully fueled performances, the country superstars sang a pitch-perfect medley of tunes that ended with a quiet rendition of the song that launched them, "Need You Now," and shortly afterward collected the Song Of The Year GRAMMY for it (along with co-writer Josh Kear, with whom they also took Best Country Song). But there was plenty more to come for the trio. They also took home the GRAMMY for Best Country Album for Need You Now. Accepting that award, lead singer Charles Kelley said, "This song has completely flipped our world upside down." By the time Lady Antebellum stood up to collect a trophy for Record Of The Year for "Need You Now," they were in disbelief, and possibly discombobulated: "Oh my gosh, we're so stunned we started walking the wrong direction," said singer Hillary Scott breathlessly.

Also racking up awards was Lady Gaga, who claimed three: Best Pop Vocal Album for The Fame Monster, and Best Female Pop Vocal Performance and Best Short Form Music Video for "Bad Romance." Never one to miss the chance to make an entrance, she hatched herself onstage from a giant opaque egg. That was a riff on her new single, "Born This Way," and perhaps her bared shoulders, which sprouted a pair of pointy elbows, were too. Her dancers and outfit gave off a Cleopatra vibe, but Gaga can't be stopped from seeming ultra-modern, and her performance of "Born This Way" reflected that; it was a warp-speed whirlwind.

Lady Gaga at the GRAMMYs



 

In keeping with that same modernist — or maybe futurist — spirit, she accepted her award for Best Pop Vocal Album in black body armor. But Gaga also proved she can be an old-fashioned girl with a soft side. In an emotional acceptance speech for that award, she surprised the audience by thanking Whitney Houston: "I imagined she was singing…because I wasn't secure enough in myself to imagine I was a superstar. Whitney, I imagined you."

Leading the nominees with 10 nods revolving around Recovery, an album that detailed his struggles with addiction but also reestablished him as a rap force to be reckoned with, Eminem took home trophies for Best Rap Album — a triumph over rivals including Jay-Z, Drake and B.o.B — and Best Rap Solo Performance for "Not Afraid." Onstage, his swagger proved undiminished.

A flame-haired Rihanna opened Eminem's performance with a searching rendition of their duet "Love The Way You Lie," but it was Slim Shady who came out blazing, spitting the lyrics to that song before raging into "I Need A Doctor" with Dr. Dre and singer Skylar Grey; Adam Levine from Maroon 5 handled piano duty.

Closing the show and likely lifting the Sunday-night spirits of indie kids everywhere was the Canadian collective Arcade Fire, who won the Album Of The Year GRAMMY for The Suburbs and, before the night's final performance, turned in a frothy and fierce rendition of the rocking "Month Of May."

Arcade Fire at the GRAMMYs

 

Other multiple winners for the evening included classical music producer David Frost, legendary rock guitarist Jeff Beck and R&B artist John Legend, who each earned three awards. Among those who won two each were alternative rock band the Black Keys, jazz giant Herbie Hancock, Jay-Z, Alicia Keys, urban/alternative group the Roots, Keith Urban, and gospel singer BeBe Winans.

And in a bit of surprise, jazz bassist Esperanza Spalding won Best New Artist over teen phenom Justin Bieber, as well Canadian rapper Drake, and adventurist rock outfits Florence & The Machine and Mumford & Sons.

Esperanza Spalding at the GRAMMYs

 

The show also featured a few firsts, including a first-time ever GRAMMY performance by Rolling Stone frontman Mick Jagger, who helped pay tribute to fallen R&B singer Solomon Burke.

But if there was also a constant, it was the annual, high-profile celebration of music that the GRAMMYs represent, and the 53rd GRAMMYs fit the bill once again, with performances, pairings and awards presentations that were full of pleasant musical surprises.
 

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