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Telling Our Stories: Mxmtoon, Tyler Shaw & Taku Hirano Talk Experiences In Music Industry

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Telling Our Stories: Mxmtoon, Tyler Shaw & Taku Hirano Talk Experiences In Music Industry

In honor of Asian American and Pacific Islander Heritage Month, GRAMMY.com gathered artists for a conversation surrounding their experiences in and out of the music industry.

GRAMMYs/May 31, 2021 - 09:30 pm

In honor of Asian American and Pacific Islander Heritage Month, GRAMMY.com has gathered artists for a conversation surrounding their experiences in and out of the music industry. Singer/songwriter, producer, and gamer mxmtoon; singer/songwriter and producer Tyler Shaw; and percussionist Taku Hirano share their perspectives on Asian identity in and out of the U.S., what the music industry can do to be more inclusive of these communities, Asian and AAPI artists in pop culture, and more.

Among the topics of conversation was how Asian Americans and artists of Asian descent are portrayed in the media today. 

"Hollywood did a very good job at creating the stereotype for the nerd, the character who dies off first, but now we're seeing some kind of change with Simu Liu being one of the first Asian Marvel characters," Shaw said.

While that may be changing, there needs to be more representation of the diversity with the community. 

"There was just a recent poll where a large swath of the country couldn't name a prominent Asian American, and we have one in the White House as a vice president," Hirano pointed out. 

The panel also touched on the history of anti-Asian sentiment in the country. "Oftentimes with my own audience, I have to educate them around different historical things that have happened and why we have racism and still face these sorts of things in our day-to-day lives," mxmtoon shared.  

Watch the video above to listen to the whole conversation, including how k-pop and Olivia Rodrigo are making waves for the community. 

Listen: Celebrate AAPI Month 2021 With This Playlist Featuring Artists Of Asian & Pacific Islander Descent

TWICE Reflect On Milestone Moments & Latest 'With YOU-th' EP
TWICE

Photo: JYP Entertainment

interview

TWICE Reflect On Milestone Moments & Latest 'With YOU-th' EP

The nine members of K-pop girl group TWICE spoke to GRAMMY.com about their new EP 'With YOU-th,' released today, and their ability to navigate the choppy waters of life and stardom over their nearly decade-long journey together.

GRAMMYs/Feb 23, 2024 - 03:14 pm

In the music video for "I Got You," K-pop girl group TWICE are stranded at a tempestuous sea. Their ship waders and wobbles, thunder roars outside, but the nine members are safe and sound in the cabin — lying on cozy pillows and having a good time, they know all storms are temporary.

"I Got You" precedes TWICE’s thirteenth EP, With YOU-th, out Feb. 23, and the video mirrors their journey together so far. 

TWICE members Nayeon, Jeongyeon, Jihyo, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu made their debut in Oct. 2015, after being selected through JYP Entertainment’s survival show "Sixteen." Almost a decade later, the group is now one of K-pop’s most influential, beloved names. They've even made history by becoming the first K-pop group to win a Breakthrough Award at the 2023 Billboard Women in Music Awards, and the first girl group and Asian female act to sell out Los Angeles' SoFi Stadium last year.

Achieving their level of success didn’t come easy. In songs like "Feel Special" and "One In a Million," they've openly shared the dedication and resilience it took to make it this far. They highlight the importance of unity and their special connection, both with each other and their fan base known as ONCE.

With YOU-th celebrates all that. It’s a journey navigating toward the calm after the storm, and a statement on the importance of friendship, love, and just having someone who can say "No matter what, you got me/ I got you/ And I wouldn’t want it any other way."

Ahead of the release, the nine members of TWICE (and a special appearance by Momo’s Norwich Terrier, Boo) chatted with GRAMMY.com over Zoom about their new album, the most significant moments in their career so far, and how they see themselves today.

The following interview has been edited for clarity and length.

Explore The Sounds Of K-Pop

Reflecting On The Present While Creating With YOU-Th

Nayeon: With YOU-th is meaningful in a way that it tells our story and reflects who we are at this moment.

Sana: Our [lead single], "One Spark," was supposed to be in one of our previous albums, but it didn't make it. [When] we chose it to be the single for this album, and we wanted to make it even better than it already was. We changed arrangements and the parts that we sang, and we also re-recorded the song to make it as perfect as possible.

Dahyun: The song that I wrote the lyrics for, "You Get Me," is a sequel to our pre-release single, "I Got You." The story continues in that there's a connection between the two songs. I also wrote lyrics for another song, but it didn't make it in this album and I'm hoping that it'll make it in the next album.

Experiencing An Unbelievable Debut — And Global Success

Jeongyeon: The first moment that really stuck with me was during the [2015 survival show] "Sixteen," where TWICE members were decided. Another moment was when we released our first single, "Like OOH-AHH." I cried a lot on that day.

Another moment [that I remember well] was the first time we topped the Korean music charts with [2016’s] "Cheer Up." It happened on May 5. I remember it very clearly.

Tzuyu: During the years that I was a trainee, some of the members were already chosen to debut [with TWICE], and I was not one of them. Whenever I watched them during monthly evaluations, I would always think about how perfect they are and how good they are. I never thought that I would be one of the members. The fact that I made it into TWICE and that it lasted so far is still really unbelievable for me.

Dahyun: When we first visited a broadcast station to perform on stage as TWICE, that was really memorable. I remember being so nervous in front of the fans. And I remember our first concert where I cried a lot.

Blinking Twice, Nearly 10 Years Have Flown By 

Jihyo: I sometimes look up our old concert videos on the internet, and when I watch them, I am impressed by how much improvement we made, and also how young we were and how hard we worked.

Sana: When we debuted, I thought our eighth anniversary would never come, but it happened so quickly. Our eighth anniversary fan meeting was so beautiful and we cherished it with our fans and all nine of us. That was such a precious moment. I'm just so grateful that we made it this far and all of us are healthy and happy. I think that's what matters the most.

Mina: Right before we signed the contracts again as a group [in 2022], we had a concert at Tokyo Dome. At this point, none of us knew what would happen, so we cried a lot and we were very anxious as well. That performance really stuck with me.

Twice Have Had To Overcome Hardships As A Team

Jihyo: Because everybody else talked about happy moments, I'm going to talk about the difficult times rather than the good times. I think the hardships made us solid as a team, and it really made me feel that I'm not alone in this. Whatever we go through, I'm not alone.

That feeling struck me hard when I released my solo album, [Zone]. I got so many cheers from the members and they helped me by doing all these challenges for Instagram. I really felt like difficult things are easier to overcome when we're together.

Every time when we're so busy and all of us are sensitive, it's much easier to get over yourself and think that you're not alone in this. All of the members are going through the same thing. That kind of thought really helps.

Remembering The "Glamor" Of Touring  

Momo: During our [last] tour, we would all get together in the hotel room and eat. For example, when we are in Japan, our favorite meal to eat together is udon noodles. And there was this one particular day that each of us got into the shower right after the concert, and the hot water didn't come out, so all of us in our respective bathrooms screamed at the same time. That was really funny.

Chaeyoung: Last year, during the promotions for "Set Me Free," we visited the United States for two weeks. Every day we had three or four [performance] schedules, and it made me feel like I was back to the newly-debuted times of our group. It was physically challenging, but we got over it, and it’s now a good memory. The most striking part was when we went to the Empire State, and they lit up the whole [Empire State] building with TWICE’s official colors.

Dahyun: There was also a concert in Japan where we performed on a big, round stage. I remember all of us members holding hands and circling around, and that somehow stuck with me. I also remember vividly the first time we got an award overseas, in America.

TWICE Want To Face The Future Together

Nayeon: In the last scene of the music video for "I Got You," we are sailing on a ship in the middle of the ocean. I thought that it was a reflection of where we are, career-wise and in our lives. Of course we had difficult times, but I think that going through all of it together solidified us as a group. I'm not going to say that we have a clear destination point now, but what matters is that we are together, and that is something very clear and solid.

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Global Spin Live: LE SSERAFIM Spends A "Perfect Night" With Fans On The GRAMMY Museum Stage
LE SSERAFIM

Photo: SOURCE MUSIC

video

Global Spin Live: LE SSERAFIM Spends A "Perfect Night" With Fans On The GRAMMY Museum Stage

K-pop quintet LE SSERAFIM hit the GRAMMY Museum stage for an energetic live performance of "Perfect Night," their latest English single.

GRAMMYs/Dec 19, 2023 - 06:00 pm

For the rising K-pop girl group LE SSERAFIM, their most “Perfect Night” might consist of partying with your closest friends from dusk to dawn. Or, in this case, spending an evening in Los Angeles with their loyal fanbase, FEARNOT.

In this episode of Global Spin Live, watch the quintet light up the GRAMMY Museum stage with a premiere performance of their latest single. They take turns at the center before quickly positioning into a new formation.

“I got all I need/ You know nothing else can beat/ The way that I feel when I'm dancin' with my girls,” they cheer in the chorus. “Perfect energy/ Yeah, we flawless, yeah, we free/ There's no better feelin' in the whole wide world.”

Released on Oct. 27, "Perfect Night" is LE SSERAFIM's first all-English track, co-written by member HUH YUNJIN. The group teamed up with the video game 'Overwatch 2' to create the animations for the music video; they later promoted the track at the gaming convention BlizzCon 2023.

Global Spin Live is held in conjunction with GRAMMY Museum and GRAMMY.com as a live extension of the popular online series Global Spin, showcasing Global Music artists. Press play on the video above to watch LE SSERAFIM's infectious performance of "Perfect Night," and check back to GRAMMY.com for more new episodes of Global Spin.

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ZEROBASEONE's Big Year: From Winning "Boys Planet" To The World Stage
ZEROBASEONE

Photo: WAKEONE

interview

ZEROBASEONE's Big Year: From Winning "Boys Planet" To The World Stage

The nine-member K-pop act have seen a stratospheric rise over the past year. GRAMMY.com spoke with ZB1 about the most exciting moments of their career and their recently released EP, 'Melting Point.'

GRAMMYs/Nov 8, 2023 - 06:02 pm

Rising K-pop stars ZEROBASEONE have experienced a rapid transition from boy group hopefuls to full-blown idols. While they're full speed ahead promoting their latest EP, Melting Point, it's necessary to turn back the clock and go into the very beginning to fully grasp how their growth has been unfolding.

Last fall, Zhang Hao, Kim Taerae, Sung Hanbin, Seok Matthew, Ricky, Park Gunwook, Kim Gyuvin, Kim Jiwoong, and Han Yujin received an announcement that changed the course of their personal journey: they were accepted into "Boys Planet," a televised K-pop survival series. This platform would introduce more than 90 idol trainees, each of whom strived for the opportunity to debut in a boy group. 

Each week of the competition was an uphill climb, but the nine singers were resilient. ZEROBASEONE (shortened as ZB1) emerged as the victors of "Boys Planet," voted by hundreds of thousands of fans around the world who watched them unlock their artistic potential that drafted sky-high expectations. 

That summer, the multicultural ensemble from South Korea, China, and Canada released their first mini album, Youth In The Shade. The six-track collection was helmed by "In Bloom," which alludes to the sentiments of flourishing despite the finite nature of a path. "Nothing lasts forever," they sing in the pre-chorus, later reassuring: "But I can change that, my fate."

It was a captivating entry into the world of K-pop and is now the best-selling debut record in K-pop history with almost two million copies sold to date — a milestone that elevated them as "monster rookies." And as such, in true K-pop fashion, they have been busy

ZEROBASEONE have graced the covers of some of the most prestigious South Korean magazines, made television appearances and circled the globe, all while preparing for Melting Point. In addition to their first performances in Europe, Japan and the U.S., ZB1 performed at the Gocheok Sky Dome in Seoul, an event that sold out in a matter of minutes.

But what makes ZB1 truly shine is their essence as artists and individuals. "We have become one," Seok Matthew tells GRAMMY.com over a video call from Seoul. "I just get these random feelings that make me think how grateful [I am] that I got to be a part of this group, and that I have these eight amazing members beside me."

Before ZEROBASEONE continues forging ahead with Melting Point, the group spent some time reminiscing about their big year. From how far they've come since "Boys Planet," to fully stepping into their new facet as K-pop idols, this is the initial stride of nine youngsters etching a future together.

The following interview has been edited for clarity.

Winning Big On "Boys Planet"

Seok Matthew: To be honest, I didn’t even think I was going to pass the audition for "Boys Planet" because I went from company to company [when I was a trainee]. But, when I did get in, I was super happy because I found that Hanbin hyung also got accepted [into the show], and that made me feel a lot more relieved. I didn't have high hopes and I knew it was going to be a fierce competition…but he made me feel like I could go into this with a bit more confidence than I would have if I didn't go with him.

Sung Hanbin: When I met [my fellow ZB1 members] as trainees, I could tell from their eyes that they were not expecting "Boys Planet" to be hugely popular. We were all there because we just wanted to show off our potential and present something we hadn't been able to share with the world. 

We cannot forget about all the hard work from the program's producers, writers, and all staff members, but on top of that, all trainees' passion is what I believe made the program do so well. 

Kim Gyuvin: "Boys Planet'' was the program that made the dreams we have been desiring for a long time come true. I think it was the first step for us to receive the Rookie Of The Year awards [at The Fact Music Awards and the K-Global Heart Dream Awards], which [are] not easy to come by, so we are very thankful and feel extremely fortunate to receive that. "Boys Planet'' really served as a stepping stone for us, and I would say it was truly a life-changing experience.

Officially Becoming ZEROBASEONE

Park Gunwook: The realization [that my life was about to change] came pretty soon because after the final episode aired, we went to the dorm where we were going to live together. It was very exciting to learn that I was going to be starting my group activities and living together with these members that I love and respect so much. I felt like my stomach was full of butterflies every time I thought about that.

Ricky: For me, even before the final lineup was out, we already knew that "Boys Planet'' was getting bigger than we thought it would be. Honestly, I wasn’t not sure if I was going to make it into the group, so the moment my name was called, and I went upstairs to sit in [one of the] top nine chairs, I thought, Oh, this is a big turning point in my life.

Kim Jiwoong: Something I want to mention is that we are a very funny group. [Laughs.] I think it shines through the content that we share with our fans and the general public, and they are getting to know a different side of ZEROBASEONE. 

Something that I learned by being close with the members is that I'm really cute — even more than I expected. [Laughs.] I'm the oldest member in the group and as I spend more time with the younger members, I find more pure and childish sides of me that I didn't even know. My relationship with the members has made me feel like a flower that is just blooming, and I'm glad I get to enjoy my youth with them.

Making A Statement At KCON Japan 

Zhang Hao: It was our first [official] performance as ZEROBASEONE, and we wanted to show who we are as a group to the world. We wanted to demonstrate what we could do as artists because people have been seeing us since we were trainees, and now we are a debut group. I truly think that the KCON Japan performance was my life’s turning point because it announced the birth of ZEROBASEONE in front of everyone.

Kim Taerae: After we finished the performance, I felt very proud of our group because I think we did well. I also thought that we have a long way to go, and [I know] that we can do better, so we need to work even harder… and truly grow as artists while maintaining our youth and beginner's minds. That was something I was looking forward to right after coming off the stage.

Seok Matthew: I just remember vividly that we got to play with the fans, and we were handing out all these gifts to them. Everyone was having such a great time and I felt like we were actually giving back all the love that they gave us. 

At the end of KCON, we all went to the stage to say goodbye [to the audience], and we got to see our sunbaenims [senior groups] we have always admired…it was really an honor. I think that was the big point for us where, after we finished our performance, we thought, wow, I can't believe we just did that. At that point, that's when we were like, "we need to get as good as our sunbaenims."

Releasing Their Debut EP, Youth In The Shade, & Continuing To Grow

Han Yujin: On our debut day, I remember looking at the members and feeling absolutely proud of each and every one of them. And I had this thought that if we work harder, we are going to succeed and improve to be even better. I could just feel it. I also thought that, personally, I wanted to work even harder to resemble my amazing hyungs [older members]. I've been enjoying every single day since our debut.

Sung Hanbin: We chose this path because we've been enjoying the process and we love what we do. While preparing for Youth In The Shade, I learned that there are so many more things to learn — and it's not just about improving ourselves as performers, but also building our experience, attitude, and stage [presence]. 

We also need to consider our relationship with other seniors and colleagues as well, which I think is essential in this industry. The most important thing that I learned and I'm still figuring out is to be open about new things and grow every day.

Performing At Seoul's Gocheok Sky Dome

Han Yujin: I remember stepping out [to the stage] for the opening song, which was "Back to ZEROBASE." As we started singing the very first part of the song, the door in front of us opened and we were able to see all the audience cheering for us. It was just a very grand moment and I felt overwhelmed and somewhat emotional as well.

It immediately motivated me to give my best throughout the whole concert. I think that specific memory of just being on that stage for the first time and seeing our fans through an opening door will stay in my mind forever.

Conquering Big Stages Around The World

Ricky: KCON L.A. was special for me because Los Angeles is my second hometown, and it was my first time going back since we debuted. As soon as we got there, it made me realize that all the hard work was worth it.

Zhang Hao: And we met Ricky's mom! [Laughs.]

Ricky: It was the first time my family came to see us perform [as ZEROBASEONE], so it was an unforgettable moment. 

Seok Matthew: I'd say that one really good memory I have right now is [M Countdown] in France because I was a special MC. It was my first time being able to do something like that, so I did have a bit of pressure. Hanbin hyung was the main MC, and the fact that I was able to do it with him, it was a very cool experience. 

After that, I wanted to also get better at all the three languages that I speak, which are French, Korean, and English. And then, maybe in the future, I can get another chance to be an MC. It felt so different because France is really far [from South Korea], right? It was everyone's first time [visiting the country], and it was beautiful.

Releasing Their New Album, Melting Point

Park Gunwook: I think our intention to tell our stories has never altered from our debut album, but we also wanted to show another side of us. In [Youth In The Shade], we wanted to talk more about our identity and who we are as ZEROBASEONE. But Melting Point serves as a chapter where we expand our sound and share our story with the audience and our fans.

We wanted to include some new sounds and powerful performances that we had never presented before. We wanted to show how much we had grown as a team, and how much chemistry we were able to build. Of course, we practiced very hard, but we also had a lot of discussions among ourselves, and we were very open [when] talking with each other.

Kim Taerae: Our debut track "In Bloom" and Melting Point are aligned in the message that we want to walk along with [our fans]. For "Crush," it’s more about, "with all your love and support so far, we are determined to protect you." I think our new album serves as our future direction and our determination for our fans and our music.

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Global Spin: POW Offers A "Dazzling" Performance Of A B-Side From Their Debut EP, 'Favorite'
POW

Photo: Choi Na Rang

video

Global Spin: POW Offers A "Dazzling" Performance Of A B-Side From Their Debut EP, 'Favorite'

Just after making their official debut on Oct. 11, K-pop quintet POW deliver their first performance of "Dazzling," an easygoing love song from their mini-album, 'Favorite.'

GRAMMYs/Oct 19, 2023 - 06:04 pm

There's nothing quite like a summer fling; the feelings are high and the stakes are low. And as POW's love story "Dazzling" proves, sometimes a relationship — fling or not — can make every day feel like "a summer night," regardless of the season.

"Love and peace, young and free/ Here, good vibes only/ Hot and cold, fast and slow/ Life is sweet and salty," POW sings in "Dazzling," switching between English and Korean. "Let's seize the day/ For that someday when this becomes a gleaming memory."

In this episode of Global Spin, POW — the new K-pop group that just debuted on Oct. 11 — delivers a lighthearted premiere performance of "Dazzling." Each member takes a turn at the microphone as they sit in a clay room.

"Dazzling" is a B-side from their debut mini-album, Favorite. The K-pop quintet is the first group under GRID Entertainment. According to a press statement, POW hopes to "make a bold entrance to the music scene with a bang, promising an ambitious quest to deliver a refreshing and entertaining experience to global listeners."

Press play on the video above to watch POW's feel-good performance of "Dazzling," and check back to GRAMMY.com for more new episodes of Global Spin.

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