meta-scriptHow Superfans Of Harry Styles, Taylor Swift, Billie Eilish & More Are Changing Artist Merchandising With Consumable Fan Art | GRAMMY.com
How Superfans Of Harry Styles, Taylor Swift, Billie Eilish & More Are Changing Artist Merchandising With Consumable Fan Art
(L-R): Taylor Swift, Harry Styles, Billie Eilish

Source Photos (L-R): Kevin Kane/WireImage; Anthony Pham via Getty Images; Jeff Kravitz/FilmMagic

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How Superfans Of Harry Styles, Taylor Swift, Billie Eilish & More Are Changing Artist Merchandising With Consumable Fan Art

Fan-made merchandise for artists like Harry Styles, Taylor Swift, Billie Eilish has become a popular trend on TikTok. Will it become the future of artist merch?

GRAMMYs/Jun 1, 2022 - 09:00 am

In March, Emily Kelley posted a video on TikTok unveiling her then-newest creation: an illustration of the 10-minute version of Taylor Swift's fan favorite, "All Too Well." Featuring silhouettes dancing in the moonlight and a scarf hanging out of a drawer — two of the song's more vivid lyrics that strike a chord with Swifties — her artwork immediately resonated with fans.

"That final detail of the silhouettes dancing really hit home for a specific memory of mine," one commented on the video. Another comment signified the piece's impact: "Why are there tears in my eyes watching this?"

Kelley, a graphic designer, is one of the many artists using TikTok as a platform to promote their work. With pieces ranging from customized clothing to lyric-inspired prints and jewelry collections, these creators take inspiration from artists like Swift, Harry Styles, Olivia Rodrigo and Billie Eilish when designing their collections. Their art is taking TikTok from a platform of viral dance crazes to fan-driven artist merchandise stores — and creating a unique connection with fellow superfans along the way.

"Fans know what [other] fans want," Kelley suggests. "I'm listening to every single song, watching every interview, and picking apart every social media post from my favorite artists. I think that reflects in the products I create. Official artist merch typically tends to be a bit pricier and mass produced … it loses that intimacy."

Kelley's artwork stems from her own love of Swift. She created a poster based on her listening experience of 2020's folklore, and upon posting it to TikTok, the piece garnered almost 20,000 likes. Soon, fans were making requests for their own Swift-based artwork, and thus "The T.S. Project" was born. In the nearly two years since, Kelley has created a piece for nearly every song Swift has released.

In one of her "T.S. Project" videos, Kelley alluded to the project's appeal — for both her and fans: "I just love this idea of seeing a piece of art that reminds you of your favorite songs and being able to hang that on your wall."

Sam Buckley had that same thought when she realized her synesthesia — which means she sees color when she listens to music — could emote a special feeling for other fans. She has made a business out of her synesthetic artwork, as her TikTok feed is a variety of videos for requested songs, including Styles' "As It Was" and Eilish's "when the party's over."

Eilish is one of Buckley's biggest inspirations, particularly because the singer (as well as her brother and main musical partner, FINNEAS) also has synesthesia. "[Billie] and Finneas' work is really special aesthetically — I feel a lot of colors in their work and a deep emotion," Buckley says. "It's really easy for me to create with Billie's work. And once I post one BIllie song, I have requests for 10 more songs after that."

Along with connecting with fellow Eilish fans, Buckley's work has allowed her to connect with those who also have synesthesia.

"I just burst into tears because this is exactly how I have always seen the song as well," one commenter said. Another added, "I just want to say thank you. I thought I was alone in this and did not want to tell anyone. Now I feel like I have a superpower."

For those who may not see the colors Buckley sees, it's simply a way to see their favorite music and songs come to life. A request for the Band Camino's "Daphne Blue" echoed Kelley's sentiment about why these fan-made, superfan-driven pieces are special: "They make me so happy and I would love something to look at."

The Band Camino recently offered a full-circle moment for Kelley, who felt her impact at one of the pop-rock group's shows. "I grew my following because of Taylor Swift, but I was at a Band Camino concert, and a few people came up to me to say they loved my work — and, because I had frequently talked about [them], they started listening to them and decided to go to the show that night," she recalls. "More than anything, TikTok has given me a really tight community to be a part of."

Tik Tok's algorithm is perfect for superfans of any musician. Once you like a Harry Styles-related post, chances are, you'll stumble  upon several more the next time you open the app. Naturally, you'll probably land on one of these artists' creations. And in Kelley's eyes, super-passionate fans will likely want to buy unique artist merchandise — or at least give them a follow or like. "You don't have to have a big following to successfully promote what you're making," she adds.

"Fandom love and community is so very strong on TikTok — doing #TaylorTikTok or #TaylorTok, #DriversLicenseTok, the power behind a hashtag is insane," says [Sara Cohen](https://www.tiktok.com/@sjstudioshop, whose polymer earrings inspired by Swift and Olivia Rodrigo (among others) are a cross between a popular fashion trend and a new concept in fandom merchandising. In fact, Cohenwas inspired to open her own store after seeing the accessory's growing popularity on Tik Tok.

Kicking off her shop with "Mamma Mia"-inspired sets in June 2020, Cohen launches a new collection every other month based on what is resonating in pop culture at the moment. So far, she has made collections for Swift, Styles and Rodrigo, even branching out to beloved franchises like Marvel and Disney.

Staying on top of what's popular is a major reason all three women are seeing success with their own creations. Most recently, Styles'highly anticipated release of Harry's House prompted Kelley to begin curating a full collection of prints based on the album's track list; Buckley has already had a hoard of requests for its songs as well.

Kelley stays on top of official artist merchandise, too. She has a playlist of videos on her TikTok page dedicated to merch reviews, in which she analyzes the pieces from the perspective of both a graphic designer and a devoted fan. "These designs just feel like a cop out," she noted in a review of Rodrigo's Driving Home 2 U collection; "this is how you make a tracklist shirt," she said, complimenting a top for Julien Baker'sLittle Oblivions album.

As Kelley highlights in several of her reviews, artist merchandise can be costly — like the $120 jacket in Rodrigo’s Driving Home 2 U collection and the $50 pool float in one of Swift’s recent merch drops. Fan-made merchandise is often less expensive while still feeding an increasing demand for cool products. Kelley has a Swift-inspired hoodie for $30, a sweatshirt in Swift’s recent collection is $65; she has a Band Camino T-shirt for $16, half the price of the tees on their merch site.

These creators have their finger on the pulse of personalized, unique merchandise that perhaps some artists aren't considering — at least not yet. Buckley, Kelley and Cohen all agree that fan-created goods could be the future of artist merchandising and marketing.

"Before I started creating fan-made merch, I truly had no idea that there would be such a big market for it," Kelley says. Cohen adds, "It's giving so many creators a space to find their individuality in such a saturated market … As shows and fandoms continue to grow, so will the small businesses creating inspired merch."

With how rapidly this unique creator community is growing on TikTok, it may be only a matter of time before the musicians that inspire these artists become the ones who are inspired.

From "Sounds" To Millions Of Streams: How TikTok Became A Major Player In The Musical Ecosystem

4 Ways Olivia Rodrigo's GUTS World Tour Shows A New Side Of The Pop Princess
Olivia Rodrigo performs during her GUTS World Tour opening in Palm Springs on Feb. 23, 2024.

Photo: Kevin Mazur/Getty Images for Acrisure Arena

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4 Ways Olivia Rodrigo's GUTS World Tour Shows A New Side Of The Pop Princess

Olivia Rodrigo not only boasts a luminous performance on her first-ever arena tour, but also showcases an undiluted moment of self-expression.

GRAMMYs/Feb 26, 2024 - 11:02 pm

Since releasing her debut single three years ago, Olivia Rodrigo has not shown any signs of slowing down. And with a sold-out arena tour underway, the three-time GRAMMY winner is keeping that momentum going in awe-inspiring fashion.

As the GUTS World Tour — Rodrigo's first headlining arena trek — kicked off at Palm Springs' Acrisure Arena on Feb. 23, the pop star immersed fans with a dedicated space to examine the moments when you feel unpretty, never have the perfect perfume, or can't help being unapologetically feral. Blooming under a full, Pisces moon, Olivia Rodrigo's luminous performance marked an undiluted moment of self-expression. 

Toeing the line between fragile girlhood and brutal adulthood, Rodrigo was unafraid to embrace the Olivia who once was and who is becoming. And as a result, she unleashed a fresh, freer side of herself — one she's ready to share with the world.

Below, read through four ways Olivia Rodrigo's Guts World Tour unveiled a liberated version of the chart-topping superstar.

She's Unafraid To Celebrate Herself

What makes Rodrigo's GUTS Tour magnificent is it's less about the finer details — like massive sets or onstage collaborations — and more so about her journey since her rise to fame. Rodrigo's honest examination of herself was refreshingly lethal in the zeitgeist of pop music's increasingly formulaic state. In 90 minutes, the show's comparably straightforward set list made sure the album's focus on autonomy was central, woven with her simultaneously intimate and acute insights. 

At the start of the show, the backdrop displayed perfectly arranged lit candles spelling out her album's title. Before singing "teenage dream," she proclaimed, "I just turned 21!" (her birthday was Feb. 20). "I'm really f—cking excited about it. I went to the gas station the other day and bought a pack of cigarettes!" As she fervently played the piano, she reminisced about writing the song, noting that she penned it ahead of her last birthday as a teenager, "when I was really afraid of growing up," she admitted to the crowd. 

All throughout her melodic existential crisis, a video of her younger self was projected onto the screen. She ended the song with an audio of herself as a child, someone off camera asking her to introduce herself; it was so emblematic of the blitheness youth often brings. And though she recently celebrated a young adult milestone, it was still rather jarring to hear her youthful voice deliver the track's heavy lyrics. 

The next two songs served up a mix of painful vulnerability and complete release. Some of the most painful sentiments of GUTS' "pretty isn't pretty" — "I started to skip lunch, stopped eating cake on birthdays," for one — were the lines the audience most enthusiastically sang along to. After hefty musings, it made perfect sense for her to transition to "love is embarrassing," where she allowed herself to let loose. Prancing around on stage, she held up a big "L" to her forehead before laughing and stomping out flailing choreography. The track ended with all of her backup dancers bent over, shimmying their derrieres as Rodrigo sent a shimmering wink to showgoers.

Rodrigo allowed seriousness and silliness to exist simultaneously, and it was clear that every single person in the crowd felt heard. It made the night all the more special, knowing even a star whose impact is nearly immeasurable can also "feel like s—" on their birthday — and it was entirely ok

Olivia Rodrigo at the 2024 GUTS World Tour

*Olivia Rodrigo at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

She's Signaling Her Evolution While Honoring Her Past

Fans who have known Rodrigo since her starring role in the Disney Channel series Bizaardvark have met many iterations of Olivia Rodrigo: The one who made palatable Disney Channel music, the one breaking ground with her sound, the one unafraid to embrace her pop-punk propensity. The show underscored her evolution as an artist, while being unafraid to make references to her past. 

She unabashedly looked back to past Olivia in a quietly powerful performance of "All I Want," a track she wrote when starring on Disney+'s "High School Musical: The Musical: The Series." Despite the glamour of her propelling fame, Rodrigo absolutely refused to be anybody but herself throughout her time on the show. "I was literally peeing my pants on the set" while demonstrating her lyrics to the showrunners, she professes, laughing and shaking her head as she sat on the ground, with nothing but a guitar player backing her silken vocals.  

It was a decidedly striking move to reference her squeakier past in a more simplistic form — especially because, as the concert progressed, her performance only became more and more complex and risqué. In a daring act, the dazzling purple backdrop ignited as fallen candles virtually burned everything in sight and, through the ashes, emerged something a bit darker. Now clad in a bold, red jumpsuit, Rodrigo delivered the GUTS hidden track "obsessed" while balanced on top of a glass floor, thrusting her hips into the air and screaming into the backdrop. 

Though her vocal delivery was nearly identical to the studio versions of her songs, what made the show all the more mesmerizing was how deeply she felt each and every one of her lines. Even more so than her vulnerability, the fury Rodrigo fully embraced throughout the show was perhaps one of the most freeing aspects of it. 

Snatching her purple guitar with unhindered passion, she whipped her hair and fell to the floor while thrumming along to "brutal," to match her guitarist beat-for-beat in intensity. In another audacious move, Rodrigo even grabbed a drumstick out of her drummer's hand and began whacking the drums as well, throwing the stick into the air after the final beat. 

During an almost-required lyric change on "all american b—," she sang she's grabbing her "all-American tits" rather than just her "all-American hips," — which, of course, necessitated an aggressive chest clench. In one of the most memorable moments of the night, Rodrigo asked the crowd to think of someone who "really pisses them off" and commanded everyone to scream as loud as they could. Shutting off the lights, the arena was filled with nothing but raw yodels and screams into the void — and it was glorious. 

As the stakes have gradually become higher and higher, Rodrigo's performances came down to something easily decipherable: shameless joy with a side of defiance. 

Chappell Roan at the 2024 GUTS World Tour

*Chappell Roan at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

She's Highlighting Diverse Talent Front & Center

Rodrigo's choice of supporting acts further display her understanding of dynamic artistry, as buzzing pop and indie acts Chappell Roan, The Breeders, PinkPantheress and Remi Wolf will rotate through the opening slot. Roan is support for the first stretch, and her set underscored the meaning of a true pop princess in the making. 

Delivering flawless vocals and addicting charisma, Roan proved she knows how to serve a memorable performance. As she skipped through the stage and clutched her guitarist while hitting an immaculate high note during "My Kink Is Karma," it was clear that Roan is ready for her arrival as pop royalty. 

Nothing about her performance screamed rookie; if anything, it was a masterclass in how to take up space. When she belted, "Oh mama, I'm just having fun on the stage in my heels. It's where I belong!" from the outstanding single "Pink Pony Club," she jumped into the air, pure bliss emanating all the way from head to her sparkly, silver boot-clad toes.

Olivia Rodrigo at the 2024 GUTS World Tour

*Olivia Rodrigo at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

Her Community Of Fans Is Unmatched — And She's Here For It

Despite what was going on onstage, Rodrigo's show made it clear that her authenticity has helped her build quite the loyal following. Along with scream-singing the majority of the set list, fans were dressed to the nines, some adorning elaborate recreations of her music video and performance outfits. 

Her fellow Pisces were celebrating their birthdays, wearing Olivia Rodrigo-themed sashes — some turning 13, some 30. All around the arena, fans ran up to one another wishing each other happy birthdays, asking how the other made a certain outfit. Bows, à la Sandy Liang, were sprinkled throughout the crowd, and even became an integral part of Rodrigo's choreography during "lacy." 

At the surface, it's easy to dismiss Rodrigo's fandom — especially given her more sanitized, mainstream roots in the industry. Navigating through the crowd, you would hear disgruntled murmurs from security staff, dismissing everyone as just "an annoying group of 14 year old girls" — despite the diversity the audience actually boasted. 

Despite it all, Rodrigo became a beacon of acceptance. Suspended above the audience on a crescent moon during GUTS' "logical" and SOUR's "enough for you" — one of the more poignant moments of the show — she took the time to shout out and get closer to those in the nosebleed sections. "I see you!" she belted out, later taking the time to shine the camera on cute couples and exquisite ensembles during her set. Those three words are precisely why Rodrigo's music has such wide appeal — she speaks to those who have felt easily discarded, like they were too much, too loud, too brash. 

The night ended with star-shaped confetti floating down to the crowd after a buoyant performance of "get him back!" As the clean-up crew unleashed industrial sized vacuums on the streamers, young fans scrambled about, giggling as they tried to grab as many as possible to bring home, some sticking them in their hair as they leapt about the emptying arena. 

Olivia Rodrigo's superpower is her acute ability to make these painful feelings of girlhood feel so uniting. In between the heartbreak and growing pains is this ephemeral moment of unguarded joy, and she brought it all to the GUTS World Tour. 

2024 GRAMMYs: Watch Olivia Rodrigo Bleed Her Soul Dry With Dramatic "Vampire" Performance

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons
Victoria Monét backstage at the 2024 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images for The Recording Academy

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How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

Between an emotional first-time performance from Joni Mitchell and a slew of major first-time winners like Karol G and Victoria Monét, the 2024 GRAMMYs were unforgettably special. Revisit all of the ways both legends and rising stars were honored.

GRAMMYs/Feb 9, 2024 - 09:02 pm

After Dua Lipa kicked off the 2024 GRAMMYs with an awe-inspiring medley of her two new songs, country star Luke Combs followed with a performance that spawned one of the most memorable moments of the night — and one that exemplified the magic of the 66th GRAMMY Awards.

Combs was joined by Tracy Chapman, whose return to the stage marked her first public performance in 15 years. The two teamed up for her GRAMMY-winning hit "Fast Car," which earned another GRAMMY nomination this year thanks to Combs' true-to-form cover that was up for Best Country Solo Performance. The audience went wild upon seeing a resplendent, smiling Chapman strum her guitar, and it was evident that Combs felt the same excitement singing along beside her.

Chapman and Combs' duet was a powerful display of what the 2024 GRAMMYs offered: veteran musicians being honored and new stars being born.

Another celebrated musician who made a triumphant return was Joni Mitchell. Though the folk icon had won 10 GRAMMYs to date — including one for Best Folk Album at this year's Premiere Ceremony — she had never performed on the GRAMMYs stage until the 2024 GRAMMYs. Backed by a band that included Brandi Carlile, Allison Russell, Blake Mills, Jacob Collier, and other accomplished musicians, the 80-year-old singer/songwriter delivered a stirring (and tear-inducing) rendition of her classic song "Both Sides Now," singing from an ornate chair that added an element of regality.

Later in the show, Billy Joel, the legendary rock star who began his GRAMMY career in 1979 when "Just the Way You Are" won Record and Song Of The Year, used the evening to publicly debut his first single in 17 years, "Turn the Lights Back On." (He also closed out the show with his 1980 classic, "You May Be Right.") It was the latest event in Joel's long history at the show; past performances range from a 1994 rendition of "River of Dreams" to a 2022 duet of "New York State of Mind" with Tony Bennett. The crooner, who died in 2023, was featured in the telecast's In Memoriam section, where Stevie Wonder dueted with archival footage of Bennett. And Annie Lennox, currently in semi-retirement, paid tribute to Sinéad O'Connor, singing "Nothing Compares 2 You" and calling for peace.

Career-peak stars also furthered their own legends, none more so than Taylor Swift. The pop star made history at the 2024 GRAMMYs, claiming the record for most Album Of The Year wins by a single artist. The historic moment also marked another icon's return, as Celine Dion made an ovation-prompting surprise appearance to present the award. (Earlier in the night, Swift also won Best Pop Vocal Album for Midnights, announcing a new album in her acceptance speech. To date, Swift has 14 GRAMMYs and 52 nominations.)

24-time GRAMMY winner Jay-Z expanded his dominance by taking home the Dr. Dre Global Impact Award, which he accepted alongside daughter Blue Ivy. And just before Miley Cyrus took the stage to perform "Flowers," the smash single helped the pop star earn her first-ever GRAMMY, which also later nabbed Record Of The Year.

Alongside the longtime and current legends, brand-new talents emerged as well. Victoria Monét took home two GRAMMYs before triumphing in the Best New Artist category, delivering a tearful speech in which she looked back on 15 years working her way up through the industry. Last year's Best New Artist winner, Samara Joy, continued to show her promise in the jazz world, as she won Best Jazz Performance for "Tight"; she's now 3 for 3, after also taking home Best Jazz Vocal Album for Linger Awhile last year.

First-time nominee Tyla became a first-time winner — and surprised everyone, including herself — when the South African starlet won the first-ever Best African Music Performance GRAMMY for her hit "Water." boygenius, Karol G and Lainey Wilson were among the many other first-time GRAMMY winners that capped off major years with a golden gramophone (or three, in boygenius' case).

All throughout GRAMMY Week 2024, rising and emerging artists were even more of a theme in the lead-up to the show. GRAMMY House 2024 hosted performances from future stars, including Teezo Touchdown and Tiana Major9 at the Beats and Blooms Emerging Artist Showcase and Blaqbonez and Romy at the #GRAMMYsNextGen Party.

Gatherings such as A Celebration of Women in the Mix, Academy Proud: Celebrating LGBTQIA+ Voices, and the Growing Wild Independent Music Community Panel showcased traditionally marginalized voices and communities, while Halle Bailey delivered a GRAMMY U Masterclass for aspiring artists. And Clive Davis hosted his Pre-2024 GRAMMYs Gala, where stars new and old mingled ahead of the main event. 

From established, veteran artists to aspiring up-and-comers, the 2024 GRAMMYs were a night of gold and glory that honored the breadth of talent and creativity throughout the music industry, perfectly exemplifying the Recording Academy's goal to "honor music's past while investing in its future." If this year's proceedings were any indication, the future of the music industry is bright indeed. 

10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams

Watch All The Performances From The 2024 GRAMMYs: Tracy Chapman & Luke Combs, Billie Eilish, Olivia Rodrigo & More
Annie Lennox performs during the 66th GRAMMY Awards

Photos: Kevin Winter/Getty Images for The Recording Academy

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Watch All The Performances From The 2024 GRAMMYs: Tracy Chapman & Luke Combs, Billie Eilish, Olivia Rodrigo & More

The 66th GRAMMY Awards were full of memorable moments and incredible performances. Relive Music's Biggest Night with performance videos from Joni Mitchell, Annie Lennox, Gaby Moreno & David Aguilar, and more.

GRAMMYs/Feb 7, 2024 - 12:57 am

The 2024 GRAMMYs were marked by record-breaking wins, moving speeches and viral moments both on- and offstage. But what truly tied together Music's Biggest Night — beyond artistic excellence — was its slate of stunning and emotional performances.

From Dua Lipa's opening act and new song, to Joni Mitchell's first-ever performance on the GRAMMY stage and the tearjerking-yet-thrilling tribute to lost icons, the 66th GRAMMY Awards were a showcase of the best of the business. 

Press play on the videos below and relive the most exciting performances from the 66th GRAMMY Awards

Dua Lipa opened the 66th GRAMMY Awards with a medley of the first two singles from her upcoming album. Tracks "Houdini" and "Training Season" are the first two singles off Dua Lipa’s forthcoming third studio record, which follows her GRAMMY-winning 2020 LP Future Nostalgia. The 2024 GRAMMYs were a sneak peek of "Training Season," as the track officially arrives Feb. 15.

In a full-circle moment, Luke Combs perform his GRAMMY-nominated cover of "Fast Car" — with a suprise appearance from Tracy Chapman. "Fast Car" earned Chapman a GRAMMY for Best Female Pop Vocal Performance in 1989, when she took home the trophy. On the GRAMMY stage, the otherwise reclusive Chapman beamed as she strummed an acoustic guitar and duetted with Combs.

"Tracy is such an icon and, I mean, one of the best songwriters that I think any of us will ever be around to see," Combs said in the video introducing his performance.

Miley Cyrus had only performed "Flowers" twice before taking the GRAMMY-winning song to stage on Music’s Biggest Night. And while the hit track off Endless Summer Vacation was sure to be a showstopper, Cyrus’ performance was made even more special by winning her first GRAMMY moments before. After  eight nominations and many years in the industry, the singer’s exclamations of excitment were felt by everyone watching.

After winning the GRAMMY Award for Best Song Written For Visual Media at the Premiere Ceremony, Billie Eilish and brother FINNEAS performed the existential pop ballad from Barbie on the GRAMMY stage. "What Was I Made For?" would go on to win Song Of The Year, showing the world that Eilish certainly knows what she was made for.

Eighty-year-old icon ad 2022 MusiCares Person Of The Year Joni Mitchell performed for the first time at the GRAMMY Awrds — and there wasn’t a dry eye in the house. Seated in an elegant chair and surrounded by chandeliers, Mitchell offered an emotional performance of her 1969 hit "Both Sides Now." The legened was backed by Brandi Carlile, Allison Russell, Sistastrings, Lucius, Jacob Collier, and Blake Mills; earlier in the day, "Both Sides" took home the golden gramophone for Best Folk Album.

SZA went into the 2024 GRAMMYs as the most-nominated artist and took home awards for  Best Pop Duo/Group Performance and Best R&B Song. She then gave back to the audience, performing the GRAMMY-winning "Snooze," clad in a leather duster and wide-brimmed hat.

Olivia Rodrigo may not have taken home a golden gramophone, but she still left her all on the GRAMMYs stage. Donning an appropriately hued dress and just a dash of "blood" on her face, Rodrigo performed "vampire" as red liquid seeped from the walls behind her.

Billy Joel performed twice at the 66th GRAMMY Awards, treating audiences to one familiar tune and one brand-new track. Joel shared his newest offering, "Turn the Lights Back On," just before Album Of The Year was announced. His first release since 2007, "Turn the Lights Back On" marked his first time playing on the GRAMMYs stage in more than 20 years.

Burna Boy brought a piece of his homeland to the GRAMMYs, dancing among throngs of colorfully-dressed performers and equally colorful buildings. The Nigerian Afrobeats star performed "On Form," "City Boys" and "Sitting On Top Of The World," iwth special appearances by Brandy and 21 Savage.

U2 took the GRAMMY audience on a quick trip to Las Vegas, performing "Atomic City" live from the Sphere. The swirling, psychedelic and high-tech performance was the first live broadcast from Sin City venue, which the 22-time GRAMMY winners are currently doing a residency.

During the moving In Memoriam segment of the 2024 GRAMMYs, Eurythmics singer Annie Lennox was joined by Wendy Melvoin and Lisa Coleman to pay tribute to Sinead O'Connor. Together, they offered an emotional cover of the late Irish pioneer's "Nothing Compares 2 U."

Further honoring the lives of incredible individuals that the music world lost in 2023, Fantasia Barrino made Tina Turner proud with a high-energy performance of "Proud Mary." The performance and tribute were introduced by Oprah Winfrey, who called Turner "a towering figure. She is our forever goddess of rock and roll who inspired millions, a moving symbol of grace and grit, soul and power…And as those big wheels of time keep on turnin’, Tina’s voice continues to speak to all of us." 

Continuing the In Memoriam tribute, Global Impact Award honoree Lenny Kravitz paid respect to Clarence Avant as the "Godfather of Black Music" with a tribute that included a performance of "Ain't No Sunshine" and "Lean on Me" by Album Of The Year nominee Jon Batiste.

During the Premiere Ceremony, Gaby Moreno & El David Aguilar performed a harmonious and haunting “Luna de Xelaju.” Their take on the popular Guatemalan waltz composed by Paco Pérez was set against a video of falling rose petals, highlighting the romanticism of the duo’s voices.

The Premiere Ceremony kicked off the 2024 GRAMMYs with an exciting performance from Pentatonix, Jordin Sparks, Larkin Poe, J. Ivy, and Sheila E., who welcomed audiences to a day-long celebration of musical excellence.

10 Acceptance Speeches That Made Us Laugh, Cry, & Smile At The 2024 GRAMMYs

10 Acceptance Speeches That Made Us Laugh, Cry, & Smile At The 2024 GRAMMYs
Killer Mike accepts the GRAMMY for Best Rap Song for "Scientists & Engineers" at the 2024 GRAMMYs,

Photo: Amy Sussman/Getty Images

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10 Acceptance Speeches That Made Us Laugh, Cry, & Smile At The 2024 GRAMMYs

From Taylor Swift's record-shattering Album Of The Year win, to Killer Mike and boygenius category sweeps, these are the emotional GRAMMY winning moments that made up Music's Biggest Night.

GRAMMYs/Feb 6, 2024 - 11:22 pm

Glitz, glamor, and great performances from legendary musicians are only part of what make the GRAMMYs Music’s Biggest Night. It’s also an occasion to honor the music industry’s best and brightest, highlight their greatest achievements from the past year, and watch them soak up the glory. 

Some of the night’s biggest moments came when artists accepted their GRAMMY trophies, from Taylor Swift announcing her next album to teary-eyed moments from SZA and Best New Artist Victoria Monét. Here are a few of our favorite acceptance speeches from the 2024 GRAMMYs. 

Killer Mike Sweeps With Three GRAMMYs In A Row

Atlanta rapper Killer Mike had already given a moving speech upon winning Best Rap Performance for “Scientists & Engineers,” saying “I want to thank everyone who dares to believe that art can change the world.” But his third and final win, Best Rap Album for Michael, sent him into another dimension: “It’s a sweep! Atlanta, it’s a sweep!” 

Tyla Was Shocked To Win Best African Performance

Although her hit song “Water” has dominated the charts, even Tyla was caught off guard by her Best African Music Performance win – the first ever awarded in this category – exclaiming “What the heck?!” The South African star continued "This is crazy, I never thought I’d say I won a GRAMMY at 22 years old."

Boygenius Sweep The Rock Categories

Boygenius already had something to celebrate when Phoebe Bridgers won a GRAMMY for her collab with SZA. They went on to win three categories during the Premiere Ceremony – Best Rock Song, Best Rock Performance, and Best Rock Album – enabling each member of the trio to give a separate speech. “We were all delusional enough as kids to think this might happen someday,” Lucy Dacus said. 

Miley Cyrus Was A Class Act

Accepting the prize for Best Pop Solo Performance for “Flowers,” Miley Cyrus took to the stage to strike a pose with presenter Mariah Carey – “This M.C. is gonna stand by this M.C.” — before launching into a story about a boy who tries desperately to catch a butterfly, before nabbing one when they least expect it. “This song ‘Flowers’ is my butterfly,” she concluded. 

SZA Runs From Backstage To Accept Award

Changing backstage after her GRAMMYs performance, SZA was caught off guard when “Snooze” won Best R&B Song. She embraced friend and presenter Lizzo before giving an emotional, funny speech. “I can’t believe this is happening, and it feels very fake,” she said. “I love you, I’m not an attractive cryer, have a good evening.” 

Taylor Swift Announces New Album

When the pop mega-star took to the stage to accept her lucky 13th overall GRAMMY for Best Pop Vocal Album (Midnights), she decided to use the moment to give her fans the ultimate gift, announcing her 11th studio album, The Tortured Poets Department, will release on April 19. “I want to say thank you by telling you a secret that I've been keeping from you for the past two years,” she said. 

Billie Eilish Didn’t Know What To Say

After delivering a lovely performance of her Barbie movie ballad “What Was I Made For?,” Billie Eilish wasn’t exactly at a loss for words when the track won Song of the Year. The words that came out of her mouth were a bit less than rehearsed, however: “Whoa, whoops, yikes, whoa my goodness! Damn, that’s stupid guys!” she said. “I don’t even know what to say, I’m shocked out of my balls.” 

Victoria Monét Delivers Tearful, Eloquent Speech

Through tears of joy, Best New Artist winner Victoria Monét gave a speech worthy of an artist who spent years writing for others before striking out on her own. “This award was a 15-year pursuit,” she said, going on to compare herself to a plant growing in the soil of the music industry. “My roots have been growing underneath ground, unseen, for so long, and I feel like today I’m sprouting, finally above ground.” 

Miley Cyrus Makes An Even Wilder Record of the Year Speech

Cyrus returned to the stage twice after her first GRAMMY win, first to perform her award-winning song, and then once more to accept a second golden gramophone for Record of the Year. “This award is amazing, but I really hope it doesn’t change anything, because my life was beautiful yesterday,” she said. Then she ended the speech by saying “I don’t think I’ve forgotten anyone, but I might’ve forgotten underwear!”

Taylor Swift’s Record-Shattering Album of the Year

Lightning struck twice for Taylor Swift, as the evening ended with her taking home a record-breaking fourth GRAMMY for Album of the Year (Midnights), more than any other artist in GRAMMY history. Flanked by producer Jack Antonoff and friend and collaborator Lana Del Rey, she gave a speech that highlighted her passion for music-making, saying  “For me the award is the work. All I wanna do is keep being able to do this. I love it so much, it makes me so happy." As happy as Swift was, her fans probably left even happier. 

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