meta-scriptSuperM Talk 'Super One' & Finding Unity In The Covid Era | GRAMMY.com

SuperM

Photo by SM Entertainment

news

SuperM Talk 'Super One' & Finding Unity In The Covid Era

GRAMMY.com catches up with the K-pop supergroup ahead of their first full-length album, out on Sept. 25

GRAMMYs/Sep 24, 2020 - 08:00 pm

Last year, K-pop group SuperM made history when their self-titled debut EP premiered at No. 1 on the Billboard 200 album chart. A miscellany of a boy band featuring seven cornerstones from four different acts signed to South Korean company SM Entertainment, the newly formed act’s star power and the virality of their immensely memeable first single "Jopping" made them a must-watch act of 2020. Now, they’re back with their first LP, Super One.

Out on Sept. 25, SuperM's first full-length album features 15 tracks, some that listeners have heard before, like pre-release singles "100" and "Tiger Inside," and B-sides like "Dangerous Woman" and "With You" that the act has performed in the past during concerts and televised performances. Split almost evenly between songs that are performed predominantly in either English or Korean and fronted by the lead track "One," a blend of two B-sides, "Monster" and "Infinity," Super One is all about meshing different elements together, whether it’s members of SHINee, EXO, NCT 127 and WayV into one whole, or running the gamut of different genres and languages in ways that are all at once familiar and innovative for members of some of K-pop's biggest acts.

Throughout all the multitudes of Super One, however, is one overall theme—serving up a soundtrack perfect for the age of corona. "I think we tried really hard to unify the messaging through the lyrics and through that bring a message of hope and unity to our fans and everyone who listens to it," said Taemin, the most senior member of the group, active in the industry since debuting with the group SHINee in 2008.

Coming out since the world first began reeling from the changes and ongoing impacts of the global COVID-19 pandemic, Super One spends its length motivating listeners through a freewheeling medley of energetic, vibrant electro-pop anthems and mellowing out to offer up lackadaisical, breezy moments on hopeful tracks. Whether it’s the optimistic, sweet bounce of "Better Days" and "Wish You Were Here" or the hint of separate-but-together partying euphoria on "Together at Home" and the smooth sexiness of the groove on "Drip" serving up the type of confidence that comes with good times, SuperM have delivered an album that is oh-so-very 2020 but will live long beyond December.

This interview was edited for clarity, and conducted in both English and Korean.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/jUsUzbmSLow' frameborder='0' allowfullscreen></iframe></div>

You’re about to release Super One into the world, following the release of "100" and "Tiger Inside." How does it feel to be sharing your first LP after last year’s debut EP?

Mark: We feel really thrilled to let the whole world see it. We’ve prepared a lot for it. “100” and “Tiger Inside” were just the singles that only lead up to the main album, so we’re pretty excited.

Taeyong: Because we’ve been working on this first full-length album for such a long time, we think it’s that much more meaningful for everyone. We were really thinking of our fans when we were putting this all together. Because we released two singles ahead of the release, we hope our fans and everyone will have the same and rising expectations for “One.” We hope everyone receives a lot of strength and positive vibes through this album.

What is the meaning of Super One to you?

Mark: We believe that it is very appropriate for the situation that the whole world is going through, the message that we have. Not only are we trying to say that we can overcome all of our problems and all these difficulties as we work together, we also believe that—if you see in the album, there are a lot of songs in the playlist where it has an encouraging message. We just want to spread positivity around the world and really bring hope to the listeners, saying, "We can overcome it all." With that positive message, we really want to bring everyone together. That’s pretty much how we, SuperM, were brought together as well. Though we may be all scattered in different ways, when we come together we become very super. I guess that’s the main message and the aspiration also of Super One.

Your first album debuted at No. 1 on the Stateside Billboard 100 chart, so expectations must be high for this album. What sort of response are you hoping for now that Super One is going to be heard by the world?

Lucas: I just hope that, throughout this whole worldwide pandemic situation that we’re all going through, listeners and fans will receive strength and hope through our music.

Why is "One" the perfect single for SuperM to release Super One through, following the earlier releases of "100" and "Tiger Inside"?

Mark: We always thought that having "100" come out first, then "Tiger Inside" leading to "One," that whole picture was a strategy that we thought would be best because we wanted to build up as much anticipation as we can. We wanted to build our fans’ expectations a lot as well. Having "One" come out as the final product was something we knew was right because the song itself has a lot of power in it, it holds a lot of what we can sing and rap about. The potential of the song holds what SuperM can really express. I feel like "One" was one of those tracks we really wanted to explode with. It’s a song that represents the album the best way.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/nyzhtvtJWDQ' frameborder='0' allowfullscreen></iframe></div>

You mentioned that you were sharing a unified picture in releasing these trio of singles one after another. What were you trying to relay through this trilogy?

Mark: I feel like each is great in their own way, but they all are connected as well. They’re all very different. Even if you just see “100” and “Tiger Inside,” the concept, the visuals, the pictures, the sounds, they’re all really, really different. But if you see the whole playlist of the album, they’re actually quite connected because all the songs have one central message on the album. “100,” we really wanted to give our 100% power and energy for fans to receive. “Tiger Inside,” the message was to not hide your power, to not hide the inner wildness you have inside and really release it out. And “One” is to bring all that energy together to overcome something we think we may not be able to but we can if we work together. It’s all about overcoming and collaboratively working together to overcome something we all want.

“One” is a blend of two songs, “Monster” and “Infinity,” how does it feel for you to be blending these songs together?

Ten: I think the concept that we put two songs and mix it together is very new, but also SHINee’s [2012 single] “Sherlock” is a mix of two songs, “Clue & Note.” With this album we think it’s a good idea to put the songs together because both songs, “Monster” and “Infinite” are very strong, they’re both ear-catching. That’s why I think it’s a very good idea to put it together, and I think the fans are going to love the mix too. 

Speaking of… Taemin, firstly, congratulations on the release of your new album Never Gonna Dance Again!

Taemin: Thank you!

You’ve done this blending of songs into a single before as SHINee. How does it feel revisiting this creative style again with SuperM?

Taemin: I personally think that this is one of K-pop’s biggest strengths, the fact that there are so many different styles of music and genres that can be mixed into one song and they’re all so catchy. Since we [already] did this with “Clue” and “Note,” it was really cool for me to see that creative process happen again. If you think of K-pop in general, it includes so many different styles of music. Even in one song, you’ll see multiple genres, multiple drops, multiple tempos, key changes, etc. I actually heard that when the producing team was making this song, it was really hard to make it sound really seamless and natural, making sure the key and tempo and everything matched when they mixed these two songs. But I personally think it was really fun to see this all come together and happen. Seeing a more creative and fun kind of music production process is always what makes K-pop new and exciting all the time.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/pAnK1y7qjuE' frameborder='0' allowfullscreen></iframe></div>

The album is bilingual, and split pretty evenly between English and Korean tracks. How do you feel about showing this duality? Correct me if I’m wrong, but I don’t think it’s ever been done before in K-pop, splitting an album with different language tracks quite in this way.

Taeyong: When I’m recording [in English], it’s very fun but it’s like English studying, a little bit. It’s because English pronunciation is important. I think our fans like our English songs a lot. They and our Korean songs are really good. They’re really dope. Really a bop. 

Several songs, like “Better Days” and “Together at Home” seem inspired especially by the global corona pandemic. Why was it important to you to share these sorts of songs with listeners?

Mark: We structured the entire album to appropriately fit what’s going on in the world right now. So that’s why we thought of this entire message. “Together at Home” and “Better Days” are the songs that really represent that feature the most in a way. Taeyong and I actually wrote some of the lyrics for “Together at Home.” When we received the message of the song for us to get the inspiration, they were talking about how we can talk about the Beyond Live [concert platform] that we used. We could think of that as a way for us to get inspired so we can think of ways to write about ways we could reach our fans at this time. So we actually wrote stuff about that on the song. We really wanted to put that in there. That’s why if you see the lyrics, we’re talking about how we’re always indoors but still kind of connected in a virtual kind of way, however we can [be]. Stuff like that really fits what’s going on right now, so we hope the fans can relate.

Is there a song that any members feel particular fondness for?

All: “Wish You Were Here!” [Members sing.]

Mark: I guess we all like “Wish You Were Here” the most. [Laughs.]

Lucas: Yeah!

Mark: It’s so catchy. It’s easy to listen to and so catchy. That’s why I like it.

Kai: I like the chorus. It’s very bright so I can get uplifted by it. I think it suits the album a lot.

Taemin: It would be great to hear fans’ covers of that song. I think it’s a song people will want to cover, and it’d be cool to collab with someone on it as well.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/uU6lyq7wWME' frameborder='0' allowfullscreen></iframe></div>

You’ve been together as SuperM for a while now, but who surprised or impressed you while recording and preparing this album?

Mark: We’ve been together quite a while now and, more than discover an aspect we haven’t seen of each other before, it’s more like, "Wow." For example, I knew Baekhyun was good at singing, but like… It still surprises me to this day, if you know what I mean? There’s stuff like that. Something that I didn’t know was that Baekhyun is good at art.

Baekhyun: We were together, and when we were in LA living together, from the beginning [as SuperM]. As time passes, we feel more like family and I feel every one of us is growing more into our roles as individual members of the group.

Were there any memorable moments from the creation process of this album?

Baekhyun: We actually shot a reality show together. Obviously, the album production process itself is always memorable, but in addition to what we’ve always done – preparing for performances, practicing together, recording the songs, etc. – outside of that, we had a chance to be a part of these shows that will air soon. These shows were where we got to spend a lot more time together, and we could showcase our chemistry to our fans and viewers. Those memories were really fun because we got to travel and do stuff together.

Transportation and speed have been themes that carried throughout your songs and music videos, where you regularly are seen traveling in different types of vehicles, whether it’s space ships or helicopters. At a time when people aren’t able to travel, what do you feel this represents?

Kai: If you look at our past music videos there are motorcycles, there are tanks, there are a lot of cars, and I think that goes well with SuperM’s concept as a group. That’s why they were featured in our music videos and past songs. We can’t really travel right now because of the pandemic and everything that’s going on, but we hope that, just like these modes of transportation can take you somewhere, our music and this album can be a mode of transportation that takes you to a place of hope and takes you to that higher place where everyone can enjoy themselves and be happy. 

What are your favorite lyrics on the album?

Mark: For me “Wish You Were Here”’s, “After all these years, I wish you were, wish you were here” is my favorite. Because the melody is really cool.

Taemin: In “So Long,” there’s a chorus where Mark sings “차가운 표정으로 맞이하는 절정 (An ending with the coldest face*)” I like that part. It’s really addictive, that part in particular.

Mark: I don’t know if he’s teasing me. [Laughs.]

You’re all part of different groups under SM, so what do you think makes Super One a distinctly SuperM album?

Taemin: If you listen to our first mini album, there were songs that were like unit tracks. It wasn’t every member on the album on every track. This album is different because every member participated in all of the tracks, and I think that it’s distinctly SuperM just because we were kind of able to create this album with one unified messaging. There’s so many types of songs, types of genre, on the album, but I think we tried really hard to unify the messaging through the lyrics and through that bring a message of hope and unity to our fans and everyone who listens to it. I think that makes it distinctly SuperM.

What are your goals for the rest of 2020? What do you hope to achieve with this album?

Lucas: The biggest goal that we want is we really want to be able to meet our fans if possible in 2020, because we miss them so much. If that can’t happen, another goal that we have is that through the Super One album we bring a lot of strength and hope to anyone who listens to it.

Ten: We might have more online events, like Vlive [livestreams] or Beyond Live [concerts]. Maybe those kinds of things can happen. We’re still thinking of ways to get close to fans even though everything is far apart nowadays. We’re going to find all our fans. So don’t be sad, don’t worry, just have fun. Hope you guys stay strong during this period. We’re going to do our best to meet you guys.

Baekhyun: That’s right.

*Translation provided by SM Entertainment.

K-Pop Superstar Baekhyun On His Sweet Solo Single "Candy" & Delightful Second Mini Album

(G)I-DLE’s YUQI
YUQI

Courtesy of the artist

interview

(G)I-DLE’s YUQI Is "A Certified Freak," Just Like Everyone Else

"You only live once, live yourself whatever you want to do," YUQI says of her official solo debut, 'YUQ1,' which encourages listeners to embrace their uniqueness.

GRAMMYs/Apr 24, 2024 - 03:49 pm

On her debut solo EP, (G)I-DLE's YUQI has one wish: for all the "freaks" around the world to confidently sing along with her.

YUQ1 boasted a whopping 500,000 pre-order sales prior to its April 23 release, demonstrating the Chinese singer/songwriter's tremendous popularity. YUQI's creative flair permeates everything from the music itself to its accompanying visuals, as does her desire to stand alone. "I’m a certified freak," she sings, celebrating the liberation she feels when embracing her uniqueness.

YUQI is the third member of (G)I-DLE to make her solo debut, and the quintet's second member to release a solo EP. While YUQI has released her own music before — including the digital album A Page and singles "Bad Liar" and "Fire!" with Alan Walker and JVKE — YUQ1 marks her first lengthier release. 

YUQI added an additional level of authenticity to her EP by contributing compositions and lyrics to most of the tracks, meticulously working on crafting her unique artist identity as she dabbles in different genres. From the red rabbit mascot on the concept photos to the lyric in "FREAK" that mentions her Zodiac sign Libra, YUQ1 is a reflection of the singer's free-spirited yet delicate artistic qualities. 

This isn’t the first time YUQI has preached about being proud of yourself and your life. Her trendy 2021 house-inspired single "Bonnie & Clyde" (from A Page) similarly depicts a high level of confidence, as well as a fearlessness when it comes to facing whatever life throws at you. And YUQI has truly lived this bravery as an artist who moved from her home country to Korea, learned a new language, and experienced the strenuous K-Pop training system.

While YUQI has grown exponentially over the past six years as a member of (G)I-DLE and as a solo act, she still feels the need to be perfect. And while (G)I-DLE is the only K-Pop girl group to achieve a "perfect all-kill" on major domestic charts with four consecutive releases, YUQI believes she hasn't succeeded yet.  

As her understanding of creating her crafts deepens, YUQI’s self-awareness also grows. "The depth of my understanding of the songs I create has significantly changed and improved," YUQI tells GRAMMY.com. "I, personally [and] as an artist, have matured a lot!"

Perhaps she picked up some of these facets from her father. "Honestly, even without joking, my father taught me everything when I was 3 years old," she says with a laugh.

While in Seoul, YUQI sat down with GRAMMY.com to share why she thinks everyone is a "freak," and how this era marks the beginning for her as a solo artist.

The interview has been edited for clarity.

This is just your first mini-album, but do you already have a vision for your solo career?

I tried to capture the YUQI that’s real and confident in this album. No matter what other people say about me, I’m not the weird one. But, in fact, I think everyone is a "freak," too. 

This album expresses my confidence and emotional life through music. I wanted to convey that you just have to live confidently too, just as I do. When preparing for my solo album, I also tried different hairstyles that I’ve never tried as a (G)I-DLE member!

You've previously shared that moving to Korea alone to pursue this career was difficult, and your parents were strongly against it at first. Do you think those uncertainties and challenges played a huge role in making who you are?

Definitely! That situation did play a huge role in my career. I just kept on believing in myself and moving forward for my dream and what I wanted to achieve. And through the journey, I discovered that believing in yourself is the best way and that mindset helped me a lot.

I was insecure about my voice when I first came to Korea. But then, everyone told me how precious my voice was. Just like my unique voice, I believe there were many aspects of myself that I wasn't initially aware of, which contributed to my growth as an artist. 

I’m always open and working hard to listen to many people’s opinions so I’ll be able to have a broad perspective. It helps me and makes me develop myself in many ways!

Your music often tackles common worries about growing up, and some of the songs on YUQ1 are inspired by your personal experience such as "My Way" and "Everytime." How do you feel about sharing this side of yourself with the public?

When I talk about my worries and tell a story about them, I feel that everyone actually shares similar experiences regardless of the circumstances they’ve been through or will go through.

In a previous interview with GRAMMY.com, you said that your biggest takeaway since debuting in (G)I-DLE is to always be proud of yourself. Do you feel that way now, or is there a gap that you think you need to fill in order to achieve that pride?

Honestly, my thoughts have not changed over the years. I still feel proud of myself, always! Something that would not change, is that I would still [like to] challenge myself and try to do anything I want to go after. 

Also, I always think that I’m not perfect and always try to make up for what is lacking.

You believe you haven’t succeeded yet. However, you’ve already come so far in people’s eyes. At what point in time do you believe you can proudly say "I made it"?

When people only see me in the media, they would think that I have succeeded a lot. But for me, personally, I don't think so… I still have many things to do in order to succeed in my career. And I always try to keep moving forward with my goals.

My biggest dream, both now and in the past, has always been to live a happy life. It changes from time to time often, but I guess living a happy life is my ultimate goal.

You never forget to mention how you want to always keep improving in interviews. How would you describe YUQI who works really hard to showcase her growth right now?

While preparing for this album, I have experienced so many things that I haven't experienced fully before. For instance, there are so many genres I explored while preparing for this album. Also, it was the first time where I designed my own album, came up with the concept, and had a full album with all the songs that I composed! 

This album definitely allowed me to grow as an artist. Even though there were a lot of difficulties, I believe that those are part of the journey and made YUQI even more mature, have more responsibilities, and be aware of them.

Could you share some insights and walk us through your involvement in the songwriting process?

I have participated in composing and lyrics for (G)I-DLE’s songs in our previous albums. However, this was my first time composing an album on my own. 

It makes me think I can actually do more diverse things, and I believe I was able to do what I wanted to do for myself in this album. It was a great opportunity to include many songs in my own way and style and was able to show new aspects that I have never shown before with my group.

You worked with MINNIE, pH-1, and Lexie Liu on the album’s "Everytime," "Drink It Up," and "On Clap," respectively. What made you choose to feature them on those particular songs, and what was the experience like?

I think and feel that [MINNIE’s] unique voice always suits every song! I’ve always wanted to work with her and I’m glad that she was able to be part of my album. 

And pH-1 was an artist that I’ve always wanted to work with. There was a rap part in "Drink It Up" and I was trying to look for a rapper that would perfectly fit into that part, and pH-1 came into my mind. I had so much fun working with him and he perfectly matched the style that I thought of. Even though it was our first time working together, he was very friendly! 

Lexie and I have been close friends for a long time. We always promised to work together, and I thought this time was the perfect opportunity to do so. I’m thankful that we worked on a song together.

The main character on the track list photo is a red rabbit. It’s also in the music video and some of your concept photos. Could you tell us the backstory of who that is and what that represents?

I was born in the year of a Rabbit and my favorite color is red! So, I decided to have a red rabbit as my main character. And that represents YUQI itself. When you look at the track list, you can see that the rabbit’s facial expressions and comments change depending on the song. In that sense, I think it is a character that shows YUQI’s day in various aspects!

When most people think of a red rabbit, I think that what comes to their mind is that it could be mysterious and scary. And so, I wanted to add some fun elements to the music video and give that feel of a horror movie. 

What’s one line from a song on YUQ1 that hit you the most? And what's something you want the listeners to resonate with the songs?

[A line] from my title track "FREAK"! I think it’s going to be the chorus part, "I’m a certified FREAK." I often talk about my strength as an artist and I saw a lot of comments asking, "Why is she like that?" and "Why is she talking about her own strength?" 

These comments actually gave me a lot of inspiration while writing this song. People who judge me… that way, they are also "FREAK" like everyone else. This is the reason I chose this part. The song contains a message that since you only live once, live yourself whatever you want to do without worrying about what others think.

15 K-Pop Soloists To Know: Chung Ha, Taeyeon, BIBI & More

Photo of Skepta performing at Wireless Festival on September 11, 2021, in London, England. Skepta is wearing dark black sunglasses, a black shirt, and a vest made of bullets.
Skepta performs a headline set at Wireless Festival on September 11, 2021, in London, England

Photo: Joseph Okpako/WireImage

list

10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Peso Pluma, Lana Del Rey, Doja Cat, Tyler, The Creator, J Balvin and a reunited No Doubt may be some of the biggest draws at Coachella 2024, but the beloved festival will host a multitude of must-see artists whose names appear in smaller text.

GRAMMYs/Apr 22, 2024 - 03:00 pm

Ah, springtime. For the average person, that means sunshine, flora in bloom, perhaps a figurative fresh start in the new year. But for music festival fans, it signals another season starter: Coachella.

An estimated 125,000 people will flock to the Empire Polo Fields in Indio, California for the first weekend (April 12-14) of the 23rd Coachella Valley Music and Arts Festival. While the first weekend is already sold out, tickets are still available for the second weekend (April 19-21).

Coachella's headliners have been busy: Both Lana Del Rey (headlining Friday) and Doja Cat (slated to close out Sunday) just wrapped extensive tours at the end of 2023 and, while Saturday closer Tyler, the Creator's only other 2024 festival date is at Lollapalooza, he did stage a large-scale appearance in 2023 at the Camp Flog Gnaw Carnival in Los Angeles. Still, it stands to reason that there are scores of fans who missed out on those tour stops, and Coachella would be an ideal chance to catch them in a particularly special setting. 

There's also the potential to see a slew of surprise guests (a long-standing Chella tradition) and much-hyped reunions. Coachella 2024 attendees will likely flock to see a reunited No Doubt and Sublime, the latter with a Nowell back at the helm (Bradley’s son, Jakob).

Then there’s the economic logic behind opting to see those bigger acts at a festival: for a price not much more than what you’d pay for an arena ticket, you get the bonus of catching dozens of other incredible artists while you’re at it. The diversity and quality of music throughout even the lower tiers of the Coachella lineup is staggering, so overall the price for a pass is quite the steal. Read on for the inside scoop on 10 of this year’s most exciting undercard performances.

Read More: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More

Cimafunk

Cuban artist Cimafunk has been relatively quiet since releasing a third studio album, El Alimento, in 2021. But the success of that record — which garnered his first GRAMMY nomination for Best Latin Rock or Alternative album at the 2023 GRAMMY Awards — appears to have propelled him to new career heights. He will be the first Cuban-born artist to perform at the festival, kicking off a string of worldwide shows that begin with his appearance at Coachella on April 12 and 19. 

Read more: At Getting Funky In Havana, Young Musicians Feel The Power Of Cross-Cultural Connection

Cimafunk’s sole release since his last album was the December 2023 single “Te tango en salsa,” which expands upon his self-designated brand of Afro Cuban Funk with accents of disco and grooves filled with New Orleans-style horns. Though the track hasn’t been publicly connected to any upcoming EP or album, one might presume that his impending run of concerts is a precursor to a complete body of new music. Perhaps Coachella will function as a testing ground, and considering the inclusion on El Ailmento of prominent artists George Clinton, CeeLo Green and Lupe Fiasco, who knows what other surprises might be in store at the desert festival known for delighting audiences with plenty of guest features.

L’Imperatrice

Through the years following their inception in 2012, French pop band L’Imperatrice have played primarily in Europe and surrounding regions, so it’s no small feat that they’re poised to make their second appearance at Coachella in two years. They first played the fest in 2022, a makeup show for Coachella's 2020 COVID-19 cancellation. 

Their slots on April 12 and 19, stops on their just-launched Double Trouble Tour, follow the 2018 release of debut full-length Matahari and performances at prominent festivals like Austin City Limits and Outside Lands. Self-produced sophomore album Pulsar arrives on June 7, and its infectiously groovy and sensual debut single “Me Da Iqual” promises a Coachella set sure to incite emotional release among the masses — ideally during one of the fest’s famed golden hours to match the music’s euphoric vibes. 

Skepta

Regarded as one of the most influential rappers in the UK grime scene, Skepta is set to commence his latest return to stateside stages with appearances at Coachella on both Fridays, which marks his second time at the festival after lauded dual appearances in 2017. 

Following a semi-secret DJ set at Austin’s South by Southwest festival in March, these shows will preview a run of summer dates in the UK and Europe and the release of upcoming sixth solo album Knife and Fork

With that record’s release date still in question but imminent, it’s a good bet that he’ll introduce new material to build upon the January drop of lead single "Gas Me Up (Diligent)," which adopts a flow and melodic structure more akin to popular American rap. To that end, Skepta’s previous collaborations with U.S. rappers like Drake, Ye and members of ASAP Mob could lead to a loaded lineup of guests during his Coachella set. It has the potential to be a huge moment, though his reputation for high-energy and rowdy gigs are reasons enough to prioritize his performance. 

Read More: UK Drill Is An International Sensation. Will It Be Censored To Death?

Mandy, Indiana

English-French noise rock upstarts Mandy, Indiana make music that isn’t necessarily easy to digest. Minimalist and chaotic compositions, primarily from their widely celebrated 2023 debut album I’ve Seen a Way, resonate as tunes tailor-made for technically minded music nerds. Still, danceable moments emerge among the sonic helter-skelter, which combines experimental elements of industrial, classic house music and samples aplenty (think Death Grips with more palatable melodies and exclusively French lyrics). 

So far, the dynamic four-piece hasn’t played much on this side of the pond — their debut shows at Coachella arrive on the heels of a handful of U.S. appearances in 2023 that included the SXSW Music Festival. Which means Mandy, Indiana’s sets on April 13 and 20 will mark relatively rare (and therefore must-see) chances to embrace their overtly wonderful weirdness in the desert among the more prominent pop-leaning artists on the roster.

The Last Dinner Party

If you’re not yet keen on British indie rock band the Last Dinner Party, it’s time to get with the program. With only one album under their belt, Prelude to Ecstasy (released Feb. 2) — which echoes various influences ranging from Siouxsie and the Banshees to Kate Bush and ABBA —the quintet has already earned multiple awards and accolades, including topping the UK Album Chart. To boot, they opened for the Rolling Stones in London’s Hyde Park two years prior to putting out their record.

The band’s performances are reportedly jaw-dropping, further evidenced by the complete sell-out of their current U.S. tour. That jaunt wraps with their April 20 appearance at Coachella (they also play during the first weekend on April 13), so, unless you want to pay ridiculous resale prices for one of their club shows, this is a prime chance to see them live with the added benefit of catching many more amazing acts while you’re there.

Young Fathers

Young Fathers are often categorized under the umbrella of hip-hop, but it would be wrong to pigeonhole them that way. True, one can pinpoint elements of a spitting, old-school style — especially on debut album Dead (winner of the prestigious Mercury Prize in 2014.. However, their sound spans the landscape of many genres, often weaving in threads of electronic, industrial, and trip-hop. It should be telling that they’ve collaborated multiple times with Massive Attack.

The music clearly resonates with a substantial audience. They’ve reached prime positions on the UK Album charts, their fourth and latest album Heavy Heavy (released Feb. 3, 2023) won them their third Scottish Album of the Year Award, and this year marks their second invitation to Coachella (catch them on Sundays: April 13 and 20). With a full year gone since putting out new songs, there’s no telling if they’ll serve up anything fresh. Regardless, fans of heavy-hitting experimental music, assuredly energizing at any time of day or night, should prioritize seeing their set.

Oneohtrix Point Never

It’s a wonder that Oneohtrix Point Never has never played Coachellal until now given his string of consistent releases since emerging in the early 2000s (with never more than three years between albums) and Coachella’s penchant for historically championing experimental electronic artists. Following the Feb. 29 release of his latest EP “Oneohtrix Point Never - Ambients,” he debuts in the desert on April 13, with his second weekend encore on April 20. 

The Massachusetts-bred beatmaker’s music swings from sparse to compositionally complex. It's not geared toward a typical EDM dance party, but always cinematic and hypnotizing, creating a space where listeners can truly lose themselves in the sonics. Given his style, it’s safe to assume he’ll occupy an evening time slot, so if you’re the type who prefers something a little more raw to the mainstream big-timers topping the bill, Oneohtrix Point Never might be just the ticket.

Mdou Moctar

If there’s one artist on this year’s Coachella lineup that will truly thrive in a desert setting, it’s Mdou Moctar. The Niger-based musician plays rock music steeped in the style of Tuareg, guitar-based blues-rock fusion that originates in the Sahara region. However, Moctar’s music decidedly transcends the traditional sound, often reverberating as sublimely psychedelic.

His performances in Indio on April 14 and 21 precede the release of his sixth album Funeral For Justice (arriving May 3). Based on the two singles made available from that record so far (title track “Funeral for Justice” and “Imouhar”), the people of Coachella are in for a true desert trip.

Atarashii Gakko!

When Japanese “girl group” Atarashii Gakko! make their Coachella debut on April 14 and 21, anticipate the unexpected. The four singers’ have a stated goal of “redefining what it means to be a girl group.” They’re technically categorized as J-Pop, but among the many catchy choruses, their music also incorporates shades of speed metal, trap beats and alt-rap à la Rage Against the Machine, all of which you can hear on their latest album ICHIJIKIKOKU.

What you can certainly expect is an outrageously high-energy show chock-full of nonstop, self-designed choreography performed in colorful sailor-fuku uniforms (essentially sailor suits worn by Japanese students in the ‘70s and ‘80s … think Sailor Moon but intentionally less provocative). If you need an adrenaline boost on the final day of the fest, look no further than Atarashii Gakko!.

Olivia Dean

Dear America, it’s time to give a proper welcome to an artist destined for stardom:  Olivia Dean. With only a handful of U.S. shows in the bank, the 25-year-old British neo-soul singer’s debut at Coachella on April 14 — arguably her biggest U.S. gig yet — will serve as the most well-deserved of receptions. 

Sure, her nominations for the 2023 Mercury Prize (for debut album Messy) and 2024 Brit Awards (Best Pop Act, British Artist of the Year and Best New Artist) should merit attention enough for those who don’t know her. But even a few moments of listening to key album tracks “Dive” and “The Hardest Part” (don’t sleep on the alternate version featuring Leon Bridges) are the real deal-sealers. The richness of Dean’s recorded vocals are absolutely arresting, evocative of and equal to top-tier divas who preceded her. It’s thrilling just thinking about the impact she’ll make at Coachella — do yourself a favor if you have the chance and go witness it firsthand. 

The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

YOASOBI kneel in a pose for a portrait
YOASOBI

Photo: Kato Shumpei

feature

From Tokyo To Coachella: YOASOBI's Journey To Validate J-Pop And Vocaloid As Art Forms

YOASOBI, blending J-pop and Vocaloid with narrative-driven songs, is capturing a global audience through their performances at major festivals like Coachella and Lollapalooza, marking a significant moment for Japanese music on the international stage.

GRAMMYs/Apr 9, 2024 - 04:37 pm

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

TWICE
TWICE

Photo: JYP Entertainment

interview

TWICE Reflect On Milestone Moments & Latest 'With YOU-th' EP

The nine members of K-pop girl group TWICE spoke to GRAMMY.com about their new EP 'With YOU-th,' released today, and their ability to navigate the choppy waters of life and stardom over their nearly decade-long journey together.

GRAMMYs/Feb 23, 2024 - 03:14 pm

In the music video for "I Got You," K-pop girl group TWICE are stranded at a tempestuous sea. Their ship waders and wobbles, thunder roars outside, but the nine members are safe and sound in the cabin — lying on cozy pillows and having a good time, they know all storms are temporary.

"I Got You" precedes TWICE’s thirteenth EP, With YOU-th, out Feb. 23, and the video mirrors their journey together so far. 

TWICE members Nayeon, Jeongyeon, Jihyo, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu made their debut in Oct. 2015, after being selected through JYP Entertainment’s survival show "Sixteen." Almost a decade later, the group is now one of K-pop’s most influential, beloved names. They've even made history by becoming the first K-pop group to win a Breakthrough Award at the 2023 Billboard Women in Music Awards, and the first girl group and Asian female act to sell out Los Angeles' SoFi Stadium last year.

Achieving their level of success didn’t come easy. In songs like "Feel Special" and "One In a Million," they've openly shared the dedication and resilience it took to make it this far. They highlight the importance of unity and their special connection, both with each other and their fan base known as ONCE.

With YOU-th celebrates all that. It’s a journey navigating toward the calm after the storm, and a statement on the importance of friendship, love, and just having someone who can say "No matter what, you got me/ I got you/ And I wouldn’t want it any other way."

Ahead of the release, the nine members of TWICE (and a special appearance by Momo’s Norwich Terrier, Boo) chatted with GRAMMY.com over Zoom about their new album, the most significant moments in their career so far, and how they see themselves today.

The following interview has been edited for clarity and length.

Explore The Sounds Of K-Pop

Reflecting On The Present While Creating With YOU-Th

Nayeon: With YOU-th is meaningful in a way that it tells our story and reflects who we are at this moment.

Sana: Our [lead single], "One Spark," was supposed to be in one of our previous albums, but it didn't make it. [When] we chose it to be the single for this album, and we wanted to make it even better than it already was. We changed arrangements and the parts that we sang, and we also re-recorded the song to make it as perfect as possible.

Dahyun: The song that I wrote the lyrics for, "You Get Me," is a sequel to our pre-release single, "I Got You." The story continues in that there's a connection between the two songs. I also wrote lyrics for another song, but it didn't make it in this album and I'm hoping that it'll make it in the next album.

Experiencing An Unbelievable Debut — And Global Success

Jeongyeon: The first moment that really stuck with me was during the [2015 survival show] "Sixteen," where TWICE members were decided. Another moment was when we released our first single, "Like OOH-AHH." I cried a lot on that day.

Another moment [that I remember well] was the first time we topped the Korean music charts with [2016’s] "Cheer Up." It happened on May 5. I remember it very clearly.

Tzuyu: During the years that I was a trainee, some of the members were already chosen to debut [with TWICE], and I was not one of them. Whenever I watched them during monthly evaluations, I would always think about how perfect they are and how good they are. I never thought that I would be one of the members. The fact that I made it into TWICE and that it lasted so far is still really unbelievable for me.

Dahyun: When we first visited a broadcast station to perform on stage as TWICE, that was really memorable. I remember being so nervous in front of the fans. And I remember our first concert where I cried a lot.

Blinking Twice, Nearly 10 Years Have Flown By 

Jihyo: I sometimes look up our old concert videos on the internet, and when I watch them, I am impressed by how much improvement we made, and also how young we were and how hard we worked.

Sana: When we debuted, I thought our eighth anniversary would never come, but it happened so quickly. Our eighth anniversary fan meeting was so beautiful and we cherished it with our fans and all nine of us. That was such a precious moment. I'm just so grateful that we made it this far and all of us are healthy and happy. I think that's what matters the most.

Mina: Right before we signed the contracts again as a group [in 2022], we had a concert at Tokyo Dome. At this point, none of us knew what would happen, so we cried a lot and we were very anxious as well. That performance really stuck with me.

Twice Have Had To Overcome Hardships As A Team

Jihyo: Because everybody else talked about happy moments, I'm going to talk about the difficult times rather than the good times. I think the hardships made us solid as a team, and it really made me feel that I'm not alone in this. Whatever we go through, I'm not alone.

That feeling struck me hard when I released my solo album, [Zone]. I got so many cheers from the members and they helped me by doing all these challenges for Instagram. I really felt like difficult things are easier to overcome when we're together.

Every time when we're so busy and all of us are sensitive, it's much easier to get over yourself and think that you're not alone in this. All of the members are going through the same thing. That kind of thought really helps.

Remembering The "Glamor" Of Touring  

Momo: During our [last] tour, we would all get together in the hotel room and eat. For example, when we are in Japan, our favorite meal to eat together is udon noodles. And there was this one particular day that each of us got into the shower right after the concert, and the hot water didn't come out, so all of us in our respective bathrooms screamed at the same time. That was really funny.

Chaeyoung: Last year, during the promotions for "Set Me Free," we visited the United States for two weeks. Every day we had three or four [performance] schedules, and it made me feel like I was back to the newly-debuted times of our group. It was physically challenging, but we got over it, and it’s now a good memory. The most striking part was when we went to the Empire State, and they lit up the whole [Empire State] building with TWICE’s official colors.

Dahyun: There was also a concert in Japan where we performed on a big, round stage. I remember all of us members holding hands and circling around, and that somehow stuck with me. I also remember vividly the first time we got an award overseas, in America.

TWICE Want To Face The Future Together

Nayeon: In the last scene of the music video for "I Got You," we are sailing on a ship in the middle of the ocean. I thought that it was a reflection of where we are, career-wise and in our lives. Of course we had difficult times, but I think that going through all of it together solidified us as a group. I'm not going to say that we have a clear destination point now, but what matters is that we are together, and that is something very clear and solid.

11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More