Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year's GRAMMY Awards, as well as events taking place throughout GRAMMY Week. 

"We are fortunate to be putting on the 63rd GRAMMY Awards alongside these extraordinary brands," Adam Roth, Senior Vice President of Partnerships & Business Development at the Recording Academy, said. "They are united in their belief that music is a healing force that can bring much-needed change to our world. Our partners stand with the Academy as we work year-round to build a more diverse and inspiring world for music creators. We are thrilled to work with these industry-leading partners to excite and engage passionate music fans everywhere."

Bulova, the Official Timepiece Partner, celebrates GRAMMY-nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection. First-time GRAMMY Award winners will be gifted with an exclusive edition "GRAMMY Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design.

Learn More: The Recording Academy Partners With Bulova To Present Exclusive Edition GRAMMY Timepieces Featuring GRAMMIUM

Facebook is the Exclusive Streaming Partner of the GRAMMY Live pre-show. Music-loving Facebook Groups will have the unique opportunity to participate in the first-ever virtual Fan Zone where members will be featured in hosted segments and have their questions answered by some of their favorite GRAMMY-nominated artists. The virtual Fan Zone will be a destination throughout the night where Facebook Group members can engage on in-show performances and award winners. GRAMMY Live will stream to the GRAMMY Awards Facebook page at 3:30 p.m. PT on Sunday, March 14.

IBM, the Official Cloud & AI Partner, launched GRAMMY Debates with Watson, alongside the Recording Academy, an AI-curated music debate experience available to fans around the world. The experience allows music fans to contribute their individual points of view to some of the most important music-related conversations today. Additionally, the 63rd GRAMMY Awards day-of-show takeover on GRAMMY.com will be hosted for the first time entirely on the IBM Cloud.

Learn More: The Recording Academy And IBM Debut New Fan Experience Powered By Watson And IBM Cloud Ahead Of The 2021 GRAMMY Awards Show

JBL, the Official Audio Partner, presents "Tomorrow's Sounds," alongside the Recording Academy, a new program created to support the next generation of musicians and artists. Through a digital content series, JBL and the Recording Academy will highlight emerging artists and help tell their stories to a global fanbase.

Mastercard, the Official Payment Technology Partner, is the presenting sponsor of the Inaugural Black Music Collective GRAMMY Week Celebration on Wednesday, March 10. Additionally, they've partnered with the Black Music Collective to present a GRAMMY U Masterclass with multi-faceted artist Tayla Parx on Thursday, March 11. On Music's Biggest Night, Mastercard will host a Virtual Fan Wall experience for select cardholders to interact with some of this year's GRAMMY nominees. Details for all events is available on Priceless.com. 

Read: The Recording Academy Announces Official GRAMMY Week 2021 Events

Pandora launched the first-ever official GRAMMY Awards Radio, which will run from Feb. 5 through March 31. The station celebrates musical excellence and all things GRAMMY Awards including hits from GRAMMY nominees and past winners, as well as behind-the-scenes stories as told by the artists themselves. Pandora and the Recording Academy will host the Pandora LIVE Countdown to the GRAMMY Awards event at 9 p.m. ET / 6 p.m. PT on Thursday, March 11, featuring an all-female lineup of current GRAMMY nominees including HAIM, Brittany Howard, and CHIKA.

Learn More: Pandora Announces Lineup For Pandora LIVE Countdown To The GRAMMY Awards: Haim, Brittany Howard And CHIKA Confirmed 

PEOPLE, the Exclusive Magazine Partner, will livestream from the GRAMMY Awards with a pre-show featuring interviews from this year's nominees and performers. People & Entertainment Weekly Red Carpet Live: Grammy Awards will stream at 6:30 p.m. ET on people.com, ew.com, PEOPLE and EW social channels and the PeopleTV app.

SiriusXM, the Official Satellite Radio Sponsor, launched the first-ever The GRAMMY Channel— airing for a limited time March 2 through 14 on Channel 104.  The GRAMMY Channel will feature a variety of music from this year's nominees across the GRAMMY Awards' 30 Fields, all leading up to the live broadcast of Music's Biggest Night.  Listeners can also expect to hear music from GRAMMY Lifetime Achievement Honorees such as Grandmaster Flash & The Furious Five, Salt-N-Pepa, Selena and Talking Heads, as well as exclusive interviews with music's biggest stars from behind the scenes at the 63rd GRAMMY Awards.

Listen Now: The Recording Academy And SiriusXM Launch The GRAMMY Channel Ahead Of The 2021 GRAMMY Awards Show

For more information on official GRAMMY Awards partners, please visit: bulova.com, facebook.com, ibm.com/grammys, jbl.com, mastercard.com, pandora.com, people.com, and siriusxm.com.

The Recording Academy will present the 63rd GRAMMY Awards on Sunday, March 14, 2021, on CBS, from 8 p.m. ET / 5 p.m. PT with Emmy Award-winning "The Daily Show" host and comedian Trevor Noah serving as host. The Premiere Ceremony will stream live on GRAMMY.com beginning at 3:00 p.m. ET / 12:00 p.m. PT.

How To Watch The 2021 GRAMMY Awards Show: A Viewer's Guide On Where To Watch Music's Biggest Night

The Recording Academy has partnered with leading online learning platform Coursera on GRAMMY GO, a new online initiative to offer classes tailored for music creators and industry professionals.

This partnership empowers the next generation of the music community with practical, up-to-the moment digital content that provides wisdom for both emerging and established members of the industry. Continuing the Academy’s ongoing mission to serve all music people, courses cover a variety of specializations tailored to creative and professional growth. 

GRAMMY GO on Coursera includes courses taught by Recording Academy members, featuring GRAMMY winners and nominees and offers real-life lessons learners can put to work right away.

Starting today, enrollment is open for GRAMMY GO’s first Coursera specialization, "Building Your Audience for Music Professionals," taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc. The course features Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and three-time GRAMMY winner and the 2024 GRAMMYs Best New Artist Victoria Monét. This foundational specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry. 

The partnership’s second course, launching later this summer, aims to strengthen the technological and audio skills of a music producer. "Music Production: Crafting An Award-Worthy Song" will be taught by Carolyn Malachi, Howard University professor and GRAMMY nominee, and will include appearances by GRAMMY winner CIRKUT, three-time GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman. Pre-enrollment for "Music Production: Crafting An Award-Worthy Song" opens today.

"Whether it be through a GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform, GRAMMY GO, in partnership with Coursera," said Panos A. Panay, President of the Recording Academy. "A creator’s growth path is ongoing and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys."

"We are honored to welcome GRAMMY GO, our first entertainment partner, to the Coursera community," said Marni Baker Stein, Chief Content Officer at Coursera. "With these self-paced online specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts. Together with GRAMMY GO, we can empower tomorrow's pioneers of the music industry to explore their passion today."

GRAMMY GO also serves as the music community’s newest digital hub for career pathways and editorial content that provides industry insights for members of the industry; visit go.grammy.com for more. For information and enrollment, please visit the landing pages for "Building Your Audience for Music Professionals" and "Music Production: Crafting An Award-Worthy Song."

Meet 5 GRAMMY Nominees Who Started At GRAMMY U: From Boygenius Engineer Sarah Tudzin To Pentatonix’s Scott Hoying

As a founding member of the National Recording Preservation Board, the Recording Academy was instrumental in lobbying and getting the board created by Congress. Now, the Library of Congress has added new treasures to the National Recording Registry, preserving masterpieces that have shaped American culture.

The 2024 class not only celebrates modern icons like Green Day’s punk classic Dookie and Biggie Smalls' seminal Ready to Die, but also honors vintage gems like Gene Autry’s "Rudolph, the Red-Nosed Reindeer" and Perry Como’s hits from 1957. These recordings join over 650 titles that constitute the registry — a curated collection housed within the Library’s vast archive of nearly 4 million sound recordings. 

Librarian of Congress Carla Hayden announced these additions as essential pieces of our nation’s audio legacy, each selected for their cultural, historical, or aesthetic importance. This selection process is influenced by public nominations, which hit a record number this year, emphasizing the public's role in preserving audio history.

Read more: Inside Green Day's Intimate "Right Here, Right Now" Global Climate Concert In San Francisco

"The Library of Congress is proud to preserve the sounds of American history and our diverse culture through the National Recording Registry," Hayden said. "We have selected audio treasures worthy of preservation with our partners this year, including a wide range of music from the past 100 years, as well as comedy. We were thrilled to receive a record number of public nominations, and we welcome the public’s input on what we should preserve next."

The latest selections named to the registry span from 1919 to 1998 and range from the recordings of the all-Black 369th U.S. Infantry Band led by James Reese Europe after World War I, to defining sounds of jazz and bluegrass, and iconic recordings from pop, dance, country, rock, rap, Latin and classical music.

"For the past 21 years the National Recording Preservation Board has provided musical expertise, historical perspective and deep knowledge of recorded sound to assist the Librarian in choosing landmark recordings to be inducted into the Library’s National Recording Registry," said Robbin Ahrold, Chair of the National Recording Preservation Board. "The board again this year is pleased to join the Librarian in highlighting influential works in our diverse sound heritage, as well as helping to spread the word on the National Recording Registry through their own social media and streaming media Campaigns."

Tune in to NPR's "1A" for "The Sounds of America" series, featuring interviews with Hayden and selected artists, to hear stories behind this year’s picks. Stay connected to the conversation about the registry via social media and listen to many of the recordings on your favorite streaming service.

For more details on the National Recording Registry and to explore more about the selections, visit The Library of Congress's official National Recording Registry page.

National Recording Registry, 2024 Selections (chronological order)

1. "Clarinet Marmalade" – Lt. James Reese Europe’s 369th U.S. Infantry Band (1919)

2. "Kauhavan Polkka" – Viola Turpeinen and John Rosendahl (1928)

3. Wisconsin Folksong Collection (1937-1946)

4. "Rose Room" – Benny Goodman Sextet with Charlie Christian (1939)

5. "Rudolph, the Red-Nosed Reindeer" – Gene Autry (1949)

6. "Tennessee Waltz" – Patti Page (1950)

7. "Rocket ‘88’" – Jackie Brenston and His Delta Cats (1951)

8. "Catch a Falling Star" / "Magic Moments" – Perry Como (1957)

9. "Chances Are" – Johnny Mathis (1957)

10. "The Sidewinder" – Lee Morgan (1964)

11. "Surrealistic Pillow" – Jefferson Airplane (1967)

12. "Ain’t No Sunshine" – Bill Withers (1971)

13. "This is a Recording" – Lily Tomlin (1971)

14. "J.D. Crowe & the New South" – J.D. Crowe & the New South (1975)

15. "Arrival" – ABBA (1976)

16. "El Cantante" – Héctor Lavoe (1978)

17. "The Cars" – The Cars (1978)

18. "Parallel Lines" – Blondie (1978)

19. "La-Di-Da-Di" – Doug E. Fresh and Slick Rick (MC Ricky D) (1985)

20. "Don’t Worry, Be Happy" – Bobby McFerrin (1988)

21. "Amor Eterno" – Juan Gabriel (1990)

22. "Pieces of Africa" – Kronos Quartet (1992)

23. Dookie – Green Day (1994)

24. Ready to Die – The Notorious B.I.G. (1994)

25. "Wide Open Spaces" – The Chicks (1998)

21 Albums Turning 50 In 2024: 'Diamond Dogs,' 'Jolene,' 'Natty Dread' & More

Following a two-year hiatus, the GRAMMY Museum and Recording Academy are reinstating the GRAMMY Hall Of Fame on its 50th anniversary. The momentous event will be celebrated with an inaugural gala and concert on Tuesday, May 21, at the NOVO Theater in Los Angeles; tickets and performers for the event will be announced at a later date. As part of the return, 10 recordings, including four albums and six singles, will be newly inducted into the GRAMMY Hall Of Fame later this year.

The GRAMMY Hall Of Fame was established by the Recording Academy's National Trustees in 1973 to honor recordings of lasting qualitative or historical significance that are at least 25 years old. Inductees are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts with final ratification by the Recording Academy's National Board of Trustees. There are currently 1,152 inducted recordings in the GRAMMY Hall Of Fame. View the full list GRAMMY Hall Of Fame past inductees.

This year, the GRAMMY Museum’s GRAMMY Hall Of Fame Gala will be the first of what will become an annual event, and includes a red carpet and VIP reception on the newly opened Ray Charles Terrace at the GRAMMY Museum, followed by a one-of-a-kind concert at the NOVO Theater in Downtown Los Angeles.

The inaugural gala and concert is produced by longtime executive producer of the GRAMMY Awards, Ken Ehrlich, along with Chantel Sausedo and Ron Basile and will feature musical direction by globally renowned producer and keyboardist Greg Phillinganes. For sponsorship opportunities, reach out to halloffame@grammymuseum.org.

Keep watching this space for more exciting news about the GRAMMY Hall Of Fame!

2024 GRAMMYs: See The Full Winners & Nominees List

On a wet but buzzing Thursday evening ahead of the 2024 GRAMMYs, leading lights in the music industry gathered for the third annual Recording Academy Honors Presented By The Black Music Collective. Along the event's black carpet, stars and industry insiders were showing out — taking photos, reconnecting with friends and collaborators, and chatting with the press. 

The official 2024 GRAMMY Week event was held Feb. 1 — the first day of Black History Month — at the Fairmont Century Plaza in Los Angeles and was sponsored by Amazon Music and City National Bank. Each year, BMC presents its Global Impact Award to legendary musicians advancing the culture, and 2024’s honorees Lenny Kravitz and Mariah Carey, loomed over the entire evening before they'd even arrived.

Flava Flav, sporting his patented clock necklace, was also hyped about the evening. "It means everything to be at the GRAMMYs tonight. This is big," Flav told GRAMMY.com. The rapper then spoke about the two transcendent stars being honored. "I feel real big about the honorees. Mariah Carey, always been proud of her and I love her songs…Lenny Kravitz is my dude. That’s my man. So congratulations Lenny!" 

The significance of the event was felt from the first foot set on the black carpet. Afrobeats star Fireboy DML weighed in on the importance of the night. "I’m honored. It feels good. It’s always important to be in spaces like this," Fireboy told GRAMMY.com, adding that he's excited about his upcoming fourth album. "It’s important for the culture." 

As attendees inside the jam-packed ballroom room eagerly awaited the main guests of the night, Recording Academy CEO Harvey Mason Jr. spoke about the momentum being built through Black Music Collective. 

"[Last year] I spoke how great it was to be holding the second annual BMC event. To me it meant we established a new tradition. And now the tradition proudly continues," Mason Jr. told the audience, emphasizing how the influence of Black culture can be found in all corners of the world and across musical genres. 

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A performance by Nigerian superstar Davido, a first-time GRAMMY nominee, spoke to the power of musical diversity in the Academy and BMC. Although the crowd had sat down with their appetizers, many stood up to vibe out as Davido performed his nominated song, "Unavailable."

By the time Andra Day, adorned in a bright red leather coat, got to the end of her rendition of "Strange Fruit" with support from trumpeter Keyon Harrold, everyone in the ballroom was on their feet. It was a great moment for Day, whose cover of Billie Holiday’s 1939 cry for justice hammered home the connection between Black artists across different genres and across time.

Gabby Samone garnered the second standing ovation of the night for her take on Nina Simone’s "Four Women." Simone has had a number of major cosigns as her star has grown brighter, and her fans include Jennifer Hudson and none other than Mariah Carey. Samone's performance was followed by a powerful song from Erica Campbell, whose I Love You is nominated for Best Gospel Album this year.

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A set from DJ Mannie Fresh, Kravitz took the stage to receive the first BMC Global Impact Award of the night. Introduced by mentee H.E.R, she talked about "American Woman’s" genre-bending influence on her own career and Kravitz's own influence from childhood. "The fashion, the confidence, the badass walk, and the killer vocals made me at six years old say to my dad ‘I wanna play guitar.’ ‘I wanna be a rockstar.’ ‘I wanna be like Lenny Kravitz,’" H.E.R. said. 

She then listed off some of Kravitz’s other accomplishments including working on "Rustin," the new Netflix film about critical civil rights architect Bayard Rustin, as well as Kravitz’s work in philanthropy through his Let Love Rule Foundation. 

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Once the din died down, Kravitz took a trip back to childhood, too. He shared how, when he went to go see the Jackson 5 with his family, and was so hooked that he dreamed of becoming part of the storied troupe. "I fantasized that I was their long lost brother and turned the Jackson 5 into the Jackson 6," he said.

Kravitz also spoke the various genres of music that helped mold him, drawn from many different corners. From his "grandfather’s block in Bed-Stuy, Brooklyn," where he "witnessed the birth of hip-hop," to being shaped by legends like Jimi Hendrix, Marvin Gaye and Nina Simone. He also shouted out his godmother, the late great actress Cicely Tyson. 

In a particularly cool mashup of genre and generation, Quavo provided vocals to "Fly Away," flanked by P-funk all star George Clinton, Earth, Wind & Fire bassist Verdine White, and Red Hot Chili Peppers drummer Chad Smith. At the end of the performance, Kravitz went over to each performer and hugged them.

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After a brief intermission, record producer and BMC Chair Rico Love shouted out leadership, including the Recording Academy board of trustees and Ryan Butler, Vice President of DEI. Love spoke about Black Music Collective as a space where everyone can feel at home. "The life of a creator is so hard. And lonely. That’s why it’s valuable to build community," he emphasized. 

Black Music Collective’s scholarship program, in collaboration with Amazon Music, Love said, will once again support HBCU students who aspire to be in the next generation of music industry power players. In 2023, scholarships were awarded to students at Florida A&M University, Texas Southern University, Norfolk State University, among others. Love recalls the mentors he had when he was coming up and is glad BMC is also paying it forward. 

Last night’s program found one of the few people on the planet that even Mariah Carey might be star struck by. Before the pop legend received her Global Impact Award, Stevie Wonder appeared and sat down over a keyboard. 

"Very excited to be here to celebrate someone that has been a friend and I’ve been a fan of since the very beginning of hearing her voice," he said, before serenading Carey with "I Just Called to Say I Love You," ending the rendition with "I love you, I love you, you are my hero."

Mariah Carey was seemingly surprised and star-struck herself. Once she overcame the awe, Carey detailed the pressure she faced early in her career to avoid leaning into Black music. "When I first started in the music business, I was often told to ‘conform’ to certain expectations. I was not encouraged to focus on my love for Black music," she told the crowd.

Later, some of Carey’s other friends and collaborators performed, including Babyface, who once sang backing vocals on Carey’s "Melt Away." (Carey then returned the favor by singing on "Every Time I Close My Eyes.") Another Carey collaborator, Busta Rhymes, performed crowd favorite "I Know What You Want" and offered sincere thanks to Carey for her boldness and desire to "run with the wolves." Tori Kelly also sang "Vision of Love" during this segment and earlier in the night, gospel legend Yolanda Adams performed "Make It Happen." The third annual Recording Academy Honors/BMC event certainly did make it happen, as attendees flooded out of the ballroom and into the streets pumped with pride.

2024 GRAMMYs: See The Full Nominees And Winners List

Head to live.GRAMMY.com all year long to watch all the GRAMMY performances, acceptance speeches, the GRAMMY Live From The Red Carpet livestream special, the full Premiere Ceremony livestream, and even more exclusive, never-before-seen content from the 2024 GRAMMYs.