P.J. Morton, who won his first-ever GRAMMY for Best Traditional R&B Performance ("How Deep Is Your Love") at the 61st GRAMMY Awards, is gearing up to record a live album at Essence Festival 2019. 

The New Orleans native, who is also the keyboardist for pop-rock greats Maroon 5, plans to host the live recording tonight (Friday, July 5) from 9:15pm–10:15pm the Superdome's Playlist Superlounge.

And don't worry, he'll be bringing some special guests for the experience: JoJo, BJ The Chicago Kid, Pell, The Hamiltones and more are slated to join Morton.

"Big announcement!!" he tweeted in February. "I'm doing a LIVE ALBUM RECORDING AT @essencefest !! I’m bringing @wolfjames @iamjojo @thehamiltonesnc @themamamiax @pellyeah and a bunch more!! Can everybody just come to New Orleans that weekend so y’all can sing super loud with me??"

The live project will follow Morton's Gumbo Unplugged (Live), which was nominated last year for the Best R&B Album GRAMMY. 

Every July, millions of Black people, specifically Black women, descend upon New Orleans for the Essence Festival of Culture (EFOC). Known for many years as the Essence Festival, the festival is a celebration of Black culture, community, and heritage. Since its inception in 1995 as a one-off event to commemorate the publication’s 25th anniversary, the festival has evolved into a diasporic jubilee, drawing in people of African descent from across the diaspora. 

In addition to its global presence, the festival pours millions of dollars into the local New Orleans community, which has served as the festival's home for 30 years (with the exception of 2006, when the festival was held in Houston, because of Hurricane Katrina). In 2020, the festival was canceled because of the COVID-19 pandemic. Despite this, the annual festival continues to be one of the most sought-after and attended festivals in the United States. 

This year’s Essence Festival of Culture will be held at the Superdome from July 4-7, replete with legendary and fast-rising talents. On July 5, Birdman & Friends will celebrate the 30th anniversary of Cash Money Records. The following day will feature a special performance by Charlie Wilson, while Usher will commemorate the 20th anniversary of Confessions.

Janet Jackson and Victoria Monét will headline the festival's final night, while Frankie Beverly and Maze close out the festival with the return of All-White Night. Other performers include The Roots featuring Mickey Guyton, Ari Lennox and T-Pain, Busta Rhymes, Raphael Saadiq, D-Nice featuring Shelia E, Big Boi, and many more.  

Read more: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More 

EFOC has been compared to SXSW, Coachella, Austin City Limits, and other notable festivals, yet it stands out for its empowerment-centered approach. It is not simply a festival, it is a family reunion. The one festival in the United States that does not pander to or take advantage of Black audiences, but truly celebrates them and their achievements. Although music has always been an integral part of the festival’s ethos — Aretha Franklin and B.B. King performed at the first iteration — the festival excels in its multi-generational and interdisciplinary programming. On any given day, attendees can attend sessions on Black entrepreneurship, politics, mental health, and literature, as well as seminars focused on issues impacting the Black community.  

There’s a reason why the festival is referred to as the party with a purpose. For decades, it has operated as a celebratory convening place for Black people, Black families, and Black communities. Now, more than ever, spaces like EFOC are needed, as the Black community experiences an onslaught of changes — from Historically Black Colleges and Universities in North Carolina and Tennessee being subject to intense government oversight, to Black women-owned venture capital firms being targeted by conservatives, and Black voting rights becoming at risk during an election year. 

Ahead of the festival’s 30th celebration, Michael Barclay, Executive Vice President of Experiential for ESSENCE Ventures and Barkue Tubman Zawolo, Chief of Staff, Talent and Diasporic Engagement for Essence Ventures, spoke to the Recording Academy about the history, legacy, and future of the Essence Festival of Culture.

This interview has been edited for clarity.

Are you part of the generation that grew up with the Essence Festival of Culture? If so, how does it feel to be a part of it?

Barkue Tubman Zawolo: I'm originally from Liberia. And even being in Liberia, prior to my family moving to the U.S. in 1980, Essence was always a thing for my mom and my aunts. When we came here, fast forward to me, as an adult, [after] graduating college, I got into the music industry. I've managed artists that have gone through the Essence stages and pages in different ways.

Essence Fest has always been something that we were familiar with. I have to say, I had not really experienced Essence Fest until 2019 when Essence was actually a client. One of the things that I was doing [at that point] was integrating the Diaspora and African creatives within the festival in fashion and music.

To be in the role that I'm in right now and to be on a team with people who have been a part of Essence for a long time…. Essence seems to be ingrained in all of our fabric. [What] started as a music festival now is the Super Bowl of Culture that is the Essence Festival of Culture. To be on the team that helps bring this to life for our community is a daunting but rewarding task all in the same. 

Essence is something that I don't think anybody in our community takes lightly. Even our partners understand the value of it. We certainly understand that we serve the Essence-inverse and, and we are in service to this community. It is a huge honor to be able to be a part of the team that brings this to life and, and, and constantly hear what it means to the community globally too. 

One thing that I admired, especially about last year's festival, was GU Kickback — a music event hosted by Girls United, the publication’s Gen Z vertical. I saw a number of local artists from New Orleans, such as 504ICYGRL. ESSENCE just released a series of cover stories celebrating the 30 year relationship between the publication and New Orleans; how do you highlight the city and their history?

Michael Barclay: As somebody who's worked in experiential, creating gatherings and experiences for almost 25 years now, the venue is always important when you're trying to set the box where you are creating for your community, for your audience. New Orleans has been that backdrop for us for almost 30 years now. 

New Orleans is the convergence of our mission, our brand, in a city that is perfectly matched for that energy. New Orleans is as much a part of Essence Festival of Culture as Essence Magazine is to Essence Festival. 

It is very much a partnership that has created this cultural movement. To be more inclusive, and highlight more of those local relationships and talent is very intentional. It has been something that we have put a lot of energy and effort into over the last couple of years. 

This will be my third festival this year. I think Barkue, you started maybe a year or two before me. We're a fairly new crew that is working to help grow and reshape and solidify those relationships. Even with how we handle the management of the festival. 

Our VP of Essence Festival, Hakeem Holmes is a hometown boy from New Orleans. He's the pride and joy. They love to see him coming. He's always enlightening us on the things that we need to be focused on for the city and how we make the best partnership and make the best impact on the area.

It was intentional what you saw last year. It's intentional this year. We dedicated our entire festival edition of the magazine as a love letter to New Orleans. It's a symbiotic relationship that is one of the key reasons why this festival is the Super Bowl of Culture.  

I would love to hear about the talent aspect of the festival. Last year, Megan Thee Stallion headlined. In previous years, Beyoncé and Prince have served as headliners. What is the formula between balancing local talent, national talent and diasporic talent at the festival?

Zawolo: As we grow the festival, the intentionality becomes even more and more important. And, what we do in understanding where we are as a brand. 

We're 30 years into the festival, the brand is 55 years. What's traditionally known as the Essence Woman is now bringing her daughter. It's multi-generational. We also know that the world is as big as your cell phone, so people are now exposed to different types of content and music. 

We see the influence of Afrobeats and Caribbean music. We are intentional about making sure that every night really speaks to multiple generations, but it's anchored in a generation. It's like, who's bringing, who to the concert on Friday? Is it the daughter bringing her mama? 

It's anchored in  that younger demo, but we're going to make sure that they're going to have a collective good time there. Saturday is usually our heaviest night. We have our living legends that show up there; that really cuts across generations. This is anybody can bring anybody, but let me tell you, you're going to be able to teach each other, connect with each other with the different groupings of talent that we have.

We try to make sure that there is something that speaks to us, but that that connects with the diaspora on as many nights as possible. Sometimes it's not because they're from a different country, but because we know the music also resonates.

If you think of Janet Jackson, you can go anywhere in the world. She can check off that box, although she's not from there. You can create those ties, but we also are intentional about having Ayra Starr and Machel Montano. Last year we had Tems and Wizkid. The goal is to continue to grow what that looks like, because we are a global brand and that is our diasporic and global intent in connecting the global Black community is really important.  

We are intentionally multi-generational. We intentionally lead into where a multitude of generational communities can come together and have fun together. There is something for everybody. We have a unique opportunity with Essence as the brand grows to be able to not only speak to what they want to call the aunties, I call the punties. I also think that this is where we get to educate the next generation on where we're coming from. We also get to learn from them on where they are and where they want to go. 

What a beautiful way to kind of tie all of these connections. Last year, the festival celebrated 50 years of hip-hop; this year you're celebrating the 30th anniversary of the festival. What is the intention behind this year’s music programming?

Zawolo: Paying homage to people who had done some historical things on our stages. We have Janet [Jackson] back. People are like, “Oh, we saw Janet two years ago,” but Janet is also one of the highest sellers in the festival's history. 

If we're going to celebrate, let's celebrate, because we know Janet never disappoints. We also want to lean into some of the [older] talent, like Charlie Wilson, Uncle Charlie. He's graced that stage so many times, but yet it's still very relevant. Using this moment to reignite things that we've done in the past and bring them back to life that we know the audience missed.

Frankie Beverly, who is going to come, this is probably going to really be his last performance. The passing of the torch. This year was about having to be intentional about what other milestones are happening that are important to this culture. Cash Money is also celebrating 30 years. Who better, right?  

Essence has been in New Orleans for 30 years. Cash Money and crew are from New Orleans. Juvenile just got the key to the city from the mayor. We want to honor and celebrate him, but we also want to recognize the influence that this group of very creative, entrepreneurial, rappers and artists have had on culture, because there was a time where we all were backing that ass up. 

Making sure we highlighted milestones, connecting with people who have historically been a part of making history with us, introducing some new ones — that's what we have to do. We have to set up now for the next 30 years. We want to go to the soul of what appeals to our audience, and we're really all about good music.  

I think the 30th year just continues to do what we do. As we look to grow and connect demos, Megan Thee Stallion is a very viable option because again, the daughter now is going to bring the mama. Intergenerational diasporic and connecting demos, I think that only happens at the Superdome. That's also happening in the convention center, which I believe is honestly the soul of the festival. 

What are your hopes and aspirations for the next 30 years of the Essence Festival of Culture? Will Essence Fest always be in New Orleans? Are we going to have an Essence Fest in Lagos, Nigeria?

Barclay: Being on this side of [EFOC], seeing the true impact of the festival and how it impacts the communities, how it impacts the folks that come to New Orleans, and now, because we've expanded to our virtual audience, the 1.7 million that are viewing around the world, my hope for the festival is that we continue to show up where our community needs us.

We're going to be in New Orleans. We're going to be in our official world as we call it. If you can't make it to New Orleans, you can tune into Essence.com and you can see what's going on there. We are creating virtual experiences, AR experiences, VR experiences, all those things, so really keeping up with the way that people continue to connect with each other, whether they're physically in the same place or halfway across the world.

I think that type of innovation is what I want to continue to see us do and allow us to create that joy that we generate in New Orleans and wherever it's needed for our community.

Maroon 5 keyboardist PJ Morton's guest-stuffed new album, Cape Town to Cairo, is built on an attention-grabbing conceit. He wrote and recorded it within a 30-day span, while journeying the African continent, visiting Johannesburg, Lagos, Accra, up to Cairo, back down to South Africa.

But a good story is just that, and the entire project — which features Fireboy DML, Mádé Kuti, the Soweto Spiritual Singers, and others — would collapse without quality songs. "The songs were the main thing," the five-time GRAMMY winner says. "It doesn't matter who I have on these songs if I don't have any good songs, so that was the priority."

It's a chicken-or-egg situation; the raw materials of Cape Town to Cairo are solid, but the guests helped them truly pop. Of Nigerian native Fireboy DML, who Morton worked with in his home country: "I had a bit of my song 'Count on Me' already, and he sat there and wrote that in 20 minutes," he says, with awe still palpable in his voice.

Elsewhere, Morton hails South African trumpeter and composer Ndabo Zulu's sense of instrumental space on "All the Dreamers" (which also features singer/songwriter Aṣa), and on the highlife "Who You Are," Mádé Kuti's channeling of his grandfather Fela Kuti's essence.

What was Morton's primary takeaway from the experience? Most of us abstractly understand how much Africa influenced American music; it's another ballgame altogether to witness it firsthand — as this native New Orleanian did.

"When I'm in Lagos, Nigeria, and I'm seeing the horn players play, I'm like, Man, this feels like home," Morton enthuses. "I'm in Ghana, and I hear highlife, I'm like, This feels like a second line or something. And then, I eat jollof rice, and I'm like, Man, this is jambalaya. This is their version."

Read on for the full interview about Cape Town to Cairo, and what Maroon 5's working on in 2024.

This interview has been edited for clarity.

When our CEO, Harvey Mason jr., traveled Africa, he called the experience "mind-bending," "game-changing" and "eye-opening." What was your reaction?

Oh, man. That was constantly happening for me over and over. When someone says, "Welcome home," or I look at money and see a Black man on the money, I'm like, Man. This is a different place, and so much love.

But for me, it was all the connections I was making to my home. I mean, being from New Orleans, a lot of the food, the music, the way they dance in the streets, and the way they celebrate, it just was really a bunch of connections happening for me. I'd say it was a life-changing trip for me.

I totally hear that syncopation and swing in Maroon 5.

Yeah. This is a big statement, but ultimately all our music is African music. It's hard to unsee once you see that. Now, all I see and hear is Africa a lot of times. We've used those three chords and the truth forever. These banjos, these things were created in Africa.

I've been in Maroon 14 years, and I think a reason I connected with the guys is because we're influenced by the same things — even in different worlds that we didn't realize were the same things.

Can you talk about the process of making Cape Town to Cairo while on the road?

That's what was so crazy about this — I created the album in 30 days while in Africa from scratch.

So, there was no time to process and then put it together, which was also just fascinating — something I never do. I take my time. I'm intricate. I cross every T and dot every I, so this was an experiment in trusting my instincts and just trusting what I know that has gotten me this far in music.

That was a really interesting part — because I had to quickly process what I was feeling, or not even fully process, but allow my soul and my body to process it and just write whatever was coming out, and create whatever music that was happening in South Africa.

Sounds like a heavy readjustment of your usual thinking.

As soon as I stepped on the ground and the first day we were in the studio, everybody was kind of on edge because they didn't know what I was going to write. I didn't know what I was going to write, but three songs came immediately.

Three ideas came that very first day I was in the studio, and that kind of relaxed me a bit, but that was the process. It was feel where you are, go in the studio, write some melodies, create some music, come back a few days later, put lyrics to that, and then redo.

And so, we did from South Africa, we started in Cape Town, obviously to Cairo, but with Cape Town. Then we went to Johannesburg, and all in between this, I was doing shows. We were doing concerts. I was doing radio interviews, TV interviews. I really wanted to just engulf myself as fast as I could.

When we got to Lagos, we landed on Fela Kuti's birthday, who's the father of Afrobeat. And man, it was so inspiring for me. I went in the studio the next day in Lagos, and the same thing happened — three songs just like that, three ideas.

One thing that was also different from my process is, sequencing is so important to me, but I couldn't leave Africa without knowing that these songs worked together. So I had to kind of work through that process in a truncated period of time, but I'm so proud of what happened. It's just really listening to my instincts, and it is raw emotion, this album is.

Some of the songs, I didn't realize what I was talking about until after I listened to them, and it was like, oh, I thought I was talking about this, but I'm talking about this.

Such as?

"Please Be Good to Me," specifically, it was like, I thought it was like a sexy love song, vibe song, but I feel like I'm talking to Africa.

Like, Take me to another place. I don't need to be in control. I've promised all these people I'm going to write an album in 30 days. Continent, please be good to me. Just give it to me. I have bad writer's block sometimes, so I was hoping that didn't happen, and it worked out.

Fela Kuti… speaking of people who should be on money. But what's his significance to you, personally?

I just think the way he was a fighter, the way he was a band leader, I really pride myself on musicianship.

Again, being from New Orleans — Afro Orleans is the name of my new band that we're going out with in the summer, and it's the horns, it's the percussion and all of that. So it is in that spirit of Fela. Also, his grandson, Mádé Kuti, is on one of the songs, "Who You Are."

He's the first person that made me pay attention to African music in general. My gateway was Fela. And so, to connect it this way, and to finally be in Lagos where he did it — to be at the shrine — was just special.

You made Cape Town to Cairo in such an intuitive and freewheeling manner. How did you ensure an album came out the other end, and not a bunch of outtakes or something?

It was trial and error, man, because initially I was trying to do so much stuff that I was like, Wait, I lost my voice. You know what I'm saying? I was just trying to do too much, and I was like, OK, let's kind of refocus and keep the main thing. So, I had to cancel some interviews; I had to cancel some things and really focus on the main things.

For me, it was trusting those ideas, the things that felt good. What happens in the studio with me is, sometimes I'll have a good idea, but I'm like, well, I can beat that. Let me try to beat it, and then I'll try to beat it. Sometimes, that first one was the one that was supposed to happen, but technically I'm beating it.

But am I beating it? I don't know, because maybe it wanted to come out in that pure form, and not have me get in the way with all my knowledge and years of [experience].

So I started to really trust that. I really just was like, OK, first idea, let's go. This first melody, that's what came out. Let's go with that. Then, I would write lyrics to my mumble track of the melody that I felt right, that moved me immediately. Thankfully, I've been writing songs for a long time, and we got to it, man.

But you're right — it wasn't just about writing songs in 30 days. It's about writing a complete album that I thought was good in 30 days, which is a completely different thing. But I just locked in, man, and I'm still kind of tripping that it happened this way, but I can literally place every song and remember where I was because it's such a short period of time.

I can't wait to fully see the footage of me creating from scratch. We're working on the documentary now, but I've never seen myself make something from nothing [like] this. So, I'm excited to see the inception to the full thing.

What's Maroon 5 up to?

We just did Questlove's podcast and talked about it a little bit, but we're definitely working on a record. Adam's been on fire writing lately, and we just finished the residency in Vegas days ago. We'll be back in Vegas in September, at Park MGM.

But it's going great, man. The music is coming out really cool. I joined at a unique time, which is after Hands All Over and before "Moves Like Jagger" and all of that stuff. It was a transition when Adam started to bring in co-work, and Hands All Over is the last time they didn't use co-writers.

So, now it's back to just him writing, and it's refreshing. I can't lie. It's exciting.

2024 GRAMMYs: How The New Best African Music Performance GRAMMY Category Is A Massive Win For The World

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Like many artists, BJ The Chicago Kid often draws from personal experiences when he writes songs. One of his newest songs is also one of his most vulnerable: "Liquor Store in the Sky," which honors the memory of Al Howard, a childhood best friend he tragically lost in a car accident.

In this episode of Press Play, BJ The Chicago Kid delivers a stripped-down performance of "Liquor Store in the Sky." Accompanied by a guitar player, he improvises along to the instrumental with his velvety runs.

"Hair braided, but it's nappy like the Bible say/ Don't know what you call Him, but I call Him 'Yahweh'/ It blow my mind, it's kind of crazy 'cause he with Him now/ I ain't see the car crash, but I could hear the song," he sings in the opening verse.

"Liquor Store in the Sky'' — originally a collaboration with Freddie Gibbs — is a track from BJ The Chicago Kid's upcoming album, which he produced in collaboration with multiplatinum producer Yeti Beats via Reach the World Records.

"This song resonates with anyone who has lost someone special, particularly with those who yearn for a cherished drink with their favorite person," the neo-soul singer shared with GRAMMY.com.

Watch the video above to hear BJ The Chicago Kid's honest performance of "Liquor Story in the Sky," and check back to GRAMMY.com for more new episodes of Press Play.

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