Catchy is a state of mind, and for New York native MAX, it seems to run through his blood. In the latest edition of the Recording Academy's Press Play At Home, MAX proves his pop prowess with a stripped-down version of his hit "Love Me Less."

Born and raised in Hell's Kitchen, MAX got his start in entertainment on Broadway starring alongside fellow future star Ariana Grande in the show "13."

"Love You Less" was co-written by Roget chahayed, imad-Roy El-Amine, Max Schneider, Nolan Sipe and Mikael Temrowski after MAX's ex-girlfriend threatened to get his British wife deported. It took over a year to complete to be included on MAX's sophomore album Colour Vision, set to be released Sept. 18.

In the video, you'll learn a lot more about "Love You Less," including that it was the first song MAX released after he could not speak for four months following vocal cord surgery, and it gave MAX his second song to go gold after breakout hit "Lights Down Low."

The song earned some famous co-signs from both Jungkook and SUGA of BTS, sharing it on their playlists. 

For further viewing, and to get to know MAX even better, check out the song's official music video, featuring his actual parents, wife Emily and one of his best friends.

Rising Pop Artist Will Jay Wonders What Could Have Been On "By Now" For Press Play

CoolestAndie makes pop music for sad kids. At least that's how she explains her style of tender Latin pop in her Instagram profile — which, naturally, is written in her native Spanish ("hago música pop para chavxs tristes"). That's certainly the case with the Puebla, Mexico native's new song "Mi Lugar Seguro," which she's playing for the very first time exclusively for Press Play.

The track, whose title translates as "My Safe Place" in English, is a follow-up to CoolestAndie's latest run of singles like "Qué Es Amor? My Love," "Flores Que Sembré" with Flor Ramírez and Yukun, "Adolescentes Asustados," and her 2021 debut EP, Te Quiero Pero No Te Lo Diré.

"I hope to help others with my music," the singer told GRAMMY.com ahead of the performance. "I just want everyone who hears my music to connect with me and my feelings."

It's been a busy year for CoolestAndie, who most recently served as the hometown opener for Drake Bell's Puebla stop on his ongoing Non-Stop Flight Tour. This fall, she'll be returning to Mexico's capital city to perform at the 2023 edition of Festival Amigo.

Press play on the video above to watch CoolestAndie's acoustic performance of "Mi Lugar Seguor," and check GRAMMY.com for more new episodes of Press Play.

La Doña's 'Can't Eat Clout' Celebrates Her Upbringing And "A Moment Of Reckoning"

For most aspiring musicians, attending one of the top music universities in their country and then debuting as an artist is a dream come true. Korean newcomer Seohyun Lee has made that coveted journey her reality — and it’s also the message of her new upbeat, dreamy single, "SPACESHIP."

In this episode of Press Play, Lee premieres her pre-debut single live from her alma mater, the prestigious Seoul Institute of the Arts (which boasts an impressive roster of other alumni, including EXO’s Luhan and actor Hwang Jung-min). In an exclusive statement to GRAMMY.com, Lee revealed how the school "taught me how to freely pursue music as an artist and a student." The small lecture room that served as the filming location for her episode was "a place where I completed new music, aligning our hearts as friends."

When discussing "SPACESHIP," Lee said the concept was inspired by a dream she had: "I became the main character, a person who loved everyone and was loved by everyone. Now, I can dream without falling asleep because I am a person who loves everyone and is loved by everyone."

Later this year, Lee will make her official debut in collaboration with the Seoul Institute of the Arts and JChung Management to showcase Korean musicality beyond K-pop.

Watch the video above to hear Seohyun Lee’s confident performance of "SPACESHIP," and check back to GRAMMY.com for more new episodes of Press Play.

Press Play: Gus Dapperton & Amadelle Talk Through A Toxic Relationship In An Acoustic Performance Of "Don't Let Me Down"

On "Don't Let Me Down," Gus Dapperton and Amadelle present two sides of a breakup: one person not quite ready to give up, and the other hoping to move forward with their life.

"If you took a walk in my shoes/ You'd know why I don't want to be with you," Amadelle sings. "And now you're askin' if I'll take you back/ But, boy, I'm sorry, I can do that."

Dapperton makes a last-ditch effort to right his wrongs, responding, "I let myself ride the wave/ I've fallen to my childish ways/ And put our lives on display/ For everyone to display/ I can't believe I drove our time away."

In this episode of Press Play, watch Dapperton and Amadelle, his sister, trade off for a live, stripped-down performance of "Don't Let Me Down," with Dapperton providing support on an acoustic guitar.

"Don't Let Me Down" is the lead single from Dapperton's latest album, Henge. The track was written by BENEE and marks the pair's second collaboration — the first being BENEE's viral 2020 single, "Supalonely."

Dapperton will begin the North American Henge Tour in Burlington, Vermont, on Sept. 14.

Watch the video above to hear Gus Dapperton and Amadelle's heartfelt performance of "Don't Let Me Down," and check back to GRAMMY.com for more new episodes of Press Play.

JVKE's "Golden" Year: How The Singer's World Turned "Upside Down" With TikTok, Collaborating With Charlie Puth & More

At the end of a relationship, it's not always the break up itself that's most painful — but the dwindling love that eventually turns into neglect, lies, and bitterness. And much like alternative singer d4vd narrates on his viral hit "Romantic Homicide," the receiving end often is left with confusion and frustration that ultimately becomes defeated apathy.

"It feels like you don't care/ Enlighten me, my dear, why am I still here?/ I don't mean to be complacent with the decisions you made, but why?" d4vd wails. "In the back of my mind, you died/ And I didn't even cry, no, not a single tear/ And I'm sick of waiting patiently for someone that won't even arrive."

In this episode of Press Play, watch dv4d deliver a stripped-down performance of "Romantic Homicide." His intense, raw vocals evoke a more emotional and vulnerable feeling compared to the track's pitched original recording.

"Romantic Homicide" is the lead single from dv4d's debut EP, Petals to Thorns. His second single, "Here With Me," was also met with immense success across social media.

On Sept. 8, dv4d will release his second EP, The Lost Petals, led by his most recent single, "Notes From A Wrist." Later that month, he will join SZA on the next leg of her SOS North American Tour. 

Watch the video to hear d4vd's heart-wrenching performance of "Romantic Homicide," and check back to GRAMMY.com for more new episodes of Press Play.

JVKE's "Golden" Year: How The Singer's World Turned "Upside Down" With TikTok, Collaborating With Charlie Puth & More