One might not expect activist/author/scholar Dr. Cornel West to put out house music bangers, but thanks to singer/producer Brandon Lucas, this is one gift the craziness of 2020 has brought us. For the debut release on Lucas' Purple Label Sound imprint, "Got That Hope" features a much-needed inspirational sermon from West set to a pulsing, energetic house bass line and echoed by Lucas' enchanting vocals.

It's the debut dance track from the Inglewood-born artist, who got his start singing in his local gospel choir and later in an R&B group. He first worked with West around 2008, helping him bring his powerful words online and into the digital space. They will be releasing more music together next year, as part of their shared vision to honor dance music's Black roots. This is also the mission of Purple Label Sound, to uplift fellow up-and-coming house music producers of color and bring in more a diverse audience with it.

"You can't talk about the great funk tradition without talking about house, techno music, all different kind of bodies—straight, queer, trans, all connected through the depths of their humanity and allowing what is inside of their souls to overflow. That is what the rave is all about. That is what the groove is all about," West said in a press release for the song.

Read: How Contemporary Musicians Are Embracing The Spoken Word Album

GRAMMY.com chatted with Lucas right before he delivered a killer debut [virtual] festival set for Rave The Vote, a star-studded voter engagement concert series aimed at mobilizing the dance music community. He shared nuggets of wisdom from West, his vision for the label, the music that moves him and more.

So, you recently released your debut single, "Got That Hope," with none other than Dr. Cornel West. Amazing! What is the message and feeling that you hope listeners get when they hear it?

Music, I think, is a medium that crosses cultures and languages and color lines and political stances, and it brings people together. This song is a message of hope. And during this unprecedented time of literal craziness, it's something to get people moving and grooving and all that beautiful stuff, because you have to find the joy in your struggle to even get through it. So that's what this song is about, but also giving people that stimulus like "Hey, there can be some hope," and getting them to move into that mode.

Whatever you went through during this pandemic, whether it's been good or bad, whether you're affected by the political climate and the racial strife, I think that everyone is exhausted right now. Dr. West always says, "I'm not an optimist, but I'm a prisoner of hope." It's basically saying "Hey, I don't see anything that's going great right now, but I'm going to stay hopeful because that's the only thing that's going to sustain us."

I love that. It's real.

Right? I'm telling you, it's real. And by the way, not to talk too much and not get to your questions, but I created this music at the top of the pandemic, around March. And I was talking to Dr. West yesterday, he reminded me, he was like, "Brother, you remember when you told me you were with your friends in the desert?" And this is when it was hot on the streets, on Fairfax and Beverly where I live, it was going down. And my friends who were semi-public figures, they were like, "Brandon, there's protests." And I couldn't even go home because there was a curfew, but I just felt convicted being in the middle of the desert with my White friends just chilling, while they were not thinking about it.

Fast forward to a couple days after, I wrote him a letter about it, I told him what was going on, everyone was so amazing, this awakening I think has been so powerful for many people across political lines and racial lines. I think that this song of hope brings everyone together in that mindset, because we are so divisive, we need something that pushes us together.

Can you tell me more about Dr. Cornel West's lines in it?

He says, "Still got that hope in you, but you don't talk about the hope, you enact the hope. And it's in your music, that is the blues, a narrative of a catastrophe lyrically expressed but doesn't allow the catastrophe to have the last word."

Okay, so I started working with Dr. West back in 2008, 2007, something like that. And this is when he first came out with his book Hope on a Tightrope. Hope has been a part of his messaging for a long time. Right now, in the news he talks about how he feels that Biden is a neo-liberal disaster, and Trump is a neo-fascist catastrophe. This is Dr. West. He does not hold back how he feels, and he's going to tell it like it is no matter who it is, you know?

But to that point, we can't let catastrophe have the last word. You're going to go through things. Bringing it back to house music, house comes from that black music tradition where these people from cast-out communities would come to warehouses to party all night and to let that funk out, right? These are your Black, brown, and a lot of queer communities coming together, and the roots of the Black tradition is letting that suffering speak through your music. And we've seen that throughout history. With my music and with this label that we're launching, Purple Label Sound, we hope to bring that back in a meaningful way for house music, in a way that makes sense and that's been in the Black tradition for years.

I would say the Black tradition is the American tradition. It's very American. So it's not really a racial thing, it's really about bringing us back to the roots of who we are with this music, and adding that extra culture to it.

I want to talk more about dance music's roots. As you said, it was created by Black, brown, and queer people—and that's not necessarily reflected in the overall space currently. How do you believe that the dance community as a whole can better celebrate, honor and return to its roots?

In the same way I think a lot of industries should. But, to that point, I feel that the dance community is one of the most inclusive communities that I know. I've been doing music and been in the entertainment world for years. I'm from L.A., from Inglewood, so I've been in it. I grew up in the gospel church, and in the R&B world. I was signed to an R&B group back in the day, I did that whole boy band thing.

But when I found house music, around 2010 or so, I found these communities to be so inclusive and so welcoming, the people all the time that you meet in it. It's a beautiful thing. So, to that point, I think that the dance community is in a unique position to do it, but it takes stepping outside of your comfort zone. It takes doing that work to go outside of just who your friends are. A lot of times, your friends don't look like you just because of where you live and who you're about, you know?

And there are a lot of amazing Black Americans or Europeans from the African diaspora who have been killing it for years in the dance industry, like Jamie Jones, Seth Troxler, and the other giants. They get the recognition. Because they've been in it, those of us who are also in it now are a little bit more digestible to people. I think, just like a lot of communities, that unconscious bias runs through, that people don't think about. People who are good people, who are not racist, just go for who makes you feel comfortable, who are your friends. And that's it.

So, with this label, we're going to be a little bit more intentional about—and it's not exclusively Black and brown artists, by the way, but it's what we're focusing on—marketing our artists in a way that I know that these artists of color should be marketed. It can't be cookie cutter. We're going to do it in the traditions of the Bad Boys, the No Limits and the Cash Moneys—the way dance music is marketed today is not the only way.

I honestly feel that most Black people today, when they think of EDM or deep house or house music, they just think "oh, that's techno." A lot of them don't have any clue that it came from us. That's because what gets put on a pedestal, what gets pushed out there to the mainstream, is not what sparks their ears. And by the way, urban music, Black music, the biggest market [today] for that music is White people. So it's not like if we push more of an urban voice in the dance community that it's not for everybody—it's going to be for everybody. It's just making it more accessible to ears who are more used to a more urban thing. That's it.

Read: Aluna On New Album 'Renaissance' & Making Dance Music Inclusive Again

This has me thinking of a really great conversation I had with Aluna recently—I love her and I'm super inspired by what she's doing now as a solo artist.

She's awesome.

She talked about how she, as a Black woman, felt like an outsider in the dance world even though she was part of a duo putting out big dance hits. Once she learned who first created dance music, she realized it's the way things are being marketed and who's being pushed to the top, and she wanted to change it. And she talked about seeing one or two Black girls dancing in the front at their shows, so she was asked "Where are the other Black girls and what can I do to make this feel more inclusive?"

Well, to that point, I know a lot of girls who love techno, and a big handful of them are Black. But it's not a lot of our faces in those scenes, and I've been in the dance community, going to a lot of shows in the underground and music festivals, so I've been around the scene for a long time.

She's right. I've been in worlds where, when you're Black, you're the only face there. But I think it's really a mindset thing. And, from the start, I understood that there was some connection that I felt. When I first heard house and techno songs, like from Kaskade and Above & Beyond, and Avicii, all of those back in early 2010, Eric Prydz—I felt a connection to it. I was like "Whoa, that chord is kind of like a church chord. Oh wait, I know this song, we used to sing that at church." Or "Oh, this is like an R&B track."

At first, I was excited because I loved the music and the musicality. And even with artists like Skrillex, [where some] people were like, "Oh, this noise," I understood what he was doing musically. I understood the chords. It was crazy sounds but I understood it as an artist and as someone who's been in gospel and R&B forever. For a lot of my friends in that space it was new to their ears, but knew when it was a remake of an old classic song that my mom used to play. I knew Black people would love this music if they were exposed to it the right way.

And I think you're right, what gets elevated a lot of times, is non-urban music. When people think dance music, techno music, house music, you don't think urban music. But it's not either/or. There can be urban music that is deep house, that's tech house. But to be honest, I think that a lot of the Black artists that get pushed to the forefront are people who've been doing it forever. The legends, who should be respected, and who we should be pushed forward and lauded. But what about the new cats? Everyone that people talk about, they're in their fifties. We love them, and they're amazing, but who's got next?

And I am talking to Black and brown artists in the space, who are excited about what we're doing [at Purple Label Sound]. The A&Rs, they just don't get it, they just don't get me. They think it's too urban. What's "too urban?" House music is urban, technically, it started off that way. Since then, there's been amazing contributions worldwide, including from the European scene, in Italy, in Sweden. At the root of it, I think if you elevate the right music in the right way, I think it can cross everybody. You know what happened was, and I always say this, I think Beychella made a big impact on house music.

I had a lot of my Black friends who went to Coachella for the first time [in 2018]. They'd been hearing about Coachella, for a while, but when Beyoncé was headlining, it was like, "We're going to Coachella." When they finally went, I had so many friends like, "I'm going back. Oh my gosh, EDM. Wow, this is amazing. Now I get it." Now they feel the music and the culture, and they're starting to understand it, because of Beyoncé.

Related: Beyonce Created A Space To Celebrate Black Culture At Coachella & More Things 'Homecoming' Taught Us

I want to talk a bit more about Purple Label Sound, because "Got That Hope" is also the debut release from it. What's your hope and vision for the label?

Purple Label Sound came about before even my foray as an electronic artist. I created a few songs, I started creating them during the pandemic. I had time for myself with the self-isolation. And really, it was like, "Wow, what am I about? What do I want to do?" And then the racial strife started to happen, and I created a song with Dr. West. But even then, I didn't understand what I wanted to do as an artist. Of course I was going to release some music, but my focus has always been to elevate other people's point of views, and to take other people to the next level.

I've been working with talent on the music end, on the influencer end and on the actor end for years. My day-to-day, what I do best, is to take people's voices and take them to the next level, and then to great careers. That's what I want to do with this label, is to elevate careers and use my resources and my expertise as an artist, and as an entertainment executive, to help these voices be elevated and marketed the right way to support their ventures. And then I realized I should be putting myself out there too. And the music just kind of ballooned into something where, I was like "I guess I should be doing this as well."

It got to the heart of it. I kept having a lot of people come to me and talk about loneliness. I'm one of those strong friends, where friends talk to me a lot. And it was a reoccurring theme of loneliness and "what am I about?" The music that we're initially putting out is what we call deep gospel. We want to inspire people. That's how came about.

My next release, "Is My Living in Vain," is coming up soon and we're dedicating it to a comrade, a brother of mine, a friend who took his life during this pandemic. He came up with us in the industry, he was an A&R executive. I think you guys have a charity in his memorandum actually, the Quinn Coleman Fund.

I really want to make sure that during this time of pandemic, house music still has a place. It's about joy, about dancing, and about partying, but you have to do that to get through the darkness, right? And so, that's why we're talking about hope, we're going to be talking about loneliness, talking about being introspective, and having music that can move us and get through this.

Yes, Purple Label Sound is about elevating these underrepresented voices, but really it was a call to action for myself—and to the world at large—to take everything that I've done in my life and bring that together to create this label to make an impact on the music industry.

What's one of the biggest things you've learned from working with Dr. Cornel West over the years? I'm sure that's hard.

Yeah, there's so many nuggets. At one point I was inundated with his message so much, it's like I have his talking points in me. He stays on message. He's been saying "last year is the same thing as this year, same thing as two years ago." But I think the biggest thing [I learned] is leadership through service, and using your success and everything you have to generously elevate other people around you. That's the only way you become great. Greatness comes from using, as he says, "the magnanimity of your success." I think that's the biggest one, but there's another big one that's helped me throughout my career, my life, my friendships, and just getting through everything. It's, again, leading through love and service. Being a leader, and leading with your heart, with love and with service.

And one more, I really love how he has a good balance of telling it like it is and being a freedom fighter. He's also amazing at having really thoughtful and curious intellectual discussions with people who he may not agree with. To be honest, the only times you ever see him being in a heated debate is when the other person is disrespecting him. He always says something like, "I'm a gangster, but I'm coming by the blood of Jesus." I really respect how he's always been able to balance having engaging conversations with people across the political spectrum that don't agree with him. There's a mutual respect, and you can intellectualize and hold to your convictions and disagree with someone and hold them accountable and still love and respect them.

That's the hard work.

Yeah. Usually when you hold people accountable, you do it out of love. If you don't care, you won't say nothing.

Watch: Positive Vibes Only: Kierra Sheard And Karen Clark-Sheard Deliver Striking Performance Of "Something Has To Break"

That's real. What kind of music did you grow up listening to?

So early on, it was a lot of, obviously, gospel. I grew up with Kirk Franklin and the Clark Sisters. The song I have coming out, "Is My Living in Vain," is a deep house cover of the Clark Sisters, who just had a Lifetime biopic come out about then, amazing. J. Moss, Fred Hammond and all those guys, and Yolanda Adams. But also, of course, Michael Jackson and Prince. My three titans going into high school were Missy [Elliott], Erykah Badu and Lauryn Hill. And I would say also the neo-soul vibe of Erykah, D'Angelo, Musiq Soulchild. Those are the people who I've studied.

Donny Hathaway, Kim Burrell. You know, R&B, soul and gospel. And of course, I'm a West Coast dude, I'm from Inglewood, so, I love, love Snoop Dogg, Dr. Dre, Ice Cube, and DJ Quik and Suga Free. I'm a West Coast hip-hop guy, for sure. I love Biggie, love all of the people on the East Coast, Wu-Tang and all them. All those are great, but I am West Coast, I love it.

Read: Gene Farris Talks "Space Girl," Rave Safety & The Return Of The "Bedroom DJ"

And what was sort of the point when you first got into house music, or first were curious about it and sort of dove into that scene?

Well, I've always been into four to the floor songs. Anytime when Justin Timberlake came out with his stuff with Timbaland, like "SexyBack." When Britney [Spears] came out with "I'm A Slave 4 U," and Madonna came out with her songs. I was always into drive-y songs, the disco songs.

But I really understood what it was when I started to hear it in college, when Afrojack had a song playing at the time. I was in the music industry program at USC, and a lot of my friends were into house music. I was exposed to really good stuff, really quick and dove deep into it. So that's how I got into it, by my friends around me in college. I started going to raves, and I really started really listening to the music. My roommate would just give me playlists, and I dove right into it immediately in like 2010, as soon as I got a whiff of it. My first rave was HARD Haunted Mansion or some shit. [Laughs.]

What's your biggest hope for 2021?

I hope that our nation can heal. And I hope that we can party again, man. [Laughs.] I want to travel! I want to go back to Mykonos. I want to go to Tulum, and Croatia, and Ibiza. Shit, I want to go to Miami and New York! I want to travel the world again, and I hope that we can heal as a nation, and as a world. That's my biggest hope, that we can heal, and that people have done the work that this pandemic, and this unique time in history has given us the opportunity to do.

It's really unique, and I'm so blessed to have—I saw that early on in my team. Me and my best friend, Marquees Ezekiel, we were at his house, working from home. He had just built an at-home gym, because we couldn't work out anywhere and had to work out. And the idea of this label just came about. It was like, "Let's go." It's so amazing how God moves, and how that inkling of idea, three, four months ago became this. But it's not overnight. I've been doing this music thing for years. I've been in the industry for years, and it's beautiful, it's crazy how the universe guides us, places everything in the right mode, to set it up the right way to be here and to talk to you.

Soul Clap Wants You To Rave The Vote This 2020 Election

“If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”

That question fueled Machinedrum’s new album, 3FOR82, out May 24. 

Unlike most people, the prominent electronic producer, real name Travis Stewart, has a direct line to his younger self through the music he’s made. He still has hard drives with productions from his teenage years, and on his new album, he sought to create with that same spirit. He wanted to hang with his younger self who was nothing but a kid who loved music with big dreams.

“In that early period where everything is just so free, there's nothing like it,” Stewart said. “I think, as creatives, we all try to find different ways to tap back into that.” 

By tapping back into that freedom, Stewart made 3FOR82 into a diverse and exciting body of work. On his 41st birthday (the album title 3FOR82 reflects Stewart’s birthday of March 4, 1982), he started exploring his older recordings, collaborating with his younger self. The result is an album that is more than the sum of its parts. Weaving a wide palette of genres together, including alternative hip-hop, drum & bass, and UK garage — along with a long list of collaborators — it has an experimental hunger to it as well.

Stewart worked with more vocal collaborators than on any past album, featuring artists including Tinashe, Mick Jenkins, and Topaz Jones on 11 of the 12 tracks. With this stronger external input, each track has a unique identity. While “HON3Y,” the only solo production, harbors Stewart's talent for erratic sonic motion, “KILL_U” with Tanerélle is a minimalist soul tune.

Clearly, when Stewart was just starting he wanted to make anything and everything. He started releasing music as Machinedrum in 2000. Since then, he has shared 15 albums and launched various aliases including Tstewart, his atmospheric side project, J-E-T-S, the club-focused collaboration with the respected house artist, Jimmy Edgar, and Sepalcure, his duo with Praveen Sharma that focuses on dubstep and UK garage.

After so much experience, he knows the music industry very well. The good parts and the bad. 

“Once you've released a few projects, this new pressure comes along with what your fans expect from you,” Stewart said. Conversely, his early recordings offered a window into an era without any pressure or expectations. 

Read on to learn more about where he found the biggest inspiration when he took a trip down musical memory lane during the making of 3FOR82. 

Impulse Tracker: His First Production Software

Every artist has to start somewhere, and Machinedrum started with Impulse Tracker, the music production software released in 1995. Stewart is now using industry-standard programs like Abelton, but when he was using Impulse Tracker during his early days, his music was imbued with a kind of youthful optimism that only comes when you’re starting something new. 

"For me it was going into these old Impulse Tracker sessions and finding these little nuggets of ideas that I didn't really know what to do with at the time."

When he was working in Impulse Tracker, he only had the skills to make cursory musical ideas, but when he listened back he was really proud of those ideas. “I was just so excited about music. Not to say that I'm not now, but when I listen to electronic music now, I can't help but think about how it was made. Think about what kind of numbers they're doing. Who produced it? What label released it?” Stewart said. “Whereas back then, I would listen to things for the pure sake of listening to them and just be so inspired.”

Finding Freedom In Rules

Stewart often suffers from what he likes to call “choice paralysis.” If there are too many options it can be difficult for him to make a decision. Well, music production presents endless choices. How much reverb to use? Whether or not to use samples? What plugins will make this track sound its best? So, when he was making 3FOR82 he laid down specific parameters to limit his choices.

First, he was only allowed to use sounds that he drew from his Impulse Tracker recordings. He spent a month going through the old pieces of music and created a sound library from them. Those sounds became the album. “That whole process of creating the sound library was incredibly inspiring. Being a digital archaeologist,” Stewart said.

He had two rules if he wanted to sample something outside those old files. One, he had to run the sound through Impulse Tracker so it maintained the same aesthetic. Two, he had to sample music from his birth year of 1982.

“That was one of the parameters that actually made it a lot of fun to explore what music came out the year of my birth and see what things resonated with me. I was finding a lot of interesting synchronicities of stuff that I didn't realize came out in 1982 that I'm actually a huge fan of,” Stewart said. 

The Legacy Of Joshua Tree Continues

Plenty of artists have found musical inspiration in the vast deserts of Joshua Tree National Park. Josh Homme founded The Desert Sessions there back in 1997. RÜFÜS DU SOL recorded their live album, aptly titled Live From Joshua Tree among the desert rocks in 2019. Now Machinedrum has joined the musical legacy of Joshua Tree by making 3FOR82 there as well.

He always had a great time there when he visited with friends and family in the past, but he also found a profound sense of clarity during those trips.

“Ideas come to me. I just feel so separated from the chaos of the world,” Stewart said. “I had always wanted to come to Joshua Tree for the pure reason of doing something creative.”

He set up a mobile studio in an Airbnb and invited myriad guest artists to join him in this temporary creative atmosphere and share in the clarifying experience.

His Dear Friend Jesse Boykins III

Jesse Boykins III is a vocalist who has collaborated with Stewart since the 2000s. He was also a groomsman at Stewart’s wedding. When Stewart was out in Joshua Tree, he spent an hour on the phone with Boykins discussing his idea of revisiting the past to make the album. During that conversation, he realized their long history together could further fuel the creative process.

Stewart made Boykins a co-executive producer, and Boykins brought in numerous vocalists Stewart had never worked with such as Duckwrth and aja monet. Stewart instructed Boykins to find seasoned artists when he was courting collaborators so they could bring their own past into the music. 

He asked each of the collaborators the guiding question at the beginning of each session: “If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”

Sometimes Stewart sampled their responses and added them to the music like with Mick Jenkins’ track, “WEARY.” Other times, the question was meant to inspire trust between Stewart and the collaborators Boykins introduced to him.

“Just having him there, understanding the concept behind the album, and making sure that we're all keeping within the theme, whether literally, or in more of an abstract way, that was super important,” Stewart said of Boykins. “I'm super grateful for his involvement on the album and all the inspiration he gave me. Being there along my side throughout the process. It's very cool working like that with someone. I had never done that with an album in the past.”

Healing His Inner Child

When Stewart was producing 3FOR82 from songs he made as a teenager it was just as spiritual for him as it was technical. During those early years as an artist, Stewart felt very isolated. There was no community around the music he loved growing up in North Carolina in the 90s. Even when his preferred sounds migrated from the UK to the US, it was in cities like Miami and New York, far away from him. In his loneliness, he struggled to believe his dream of being a professional electronic musician was possible.

Well, over two decades later, Stewart has accomplished his dream and then some. By working with music from his past, he was assuring his younger self that everything was going to be OK. “This whole process of collaborating with my younger self on these new songs was so healing for me. It was like a way of me sending a message to my younger self. ‘You're gonna do all these amazing things. You're going to travel the world. You're gonna work with amazing artists. So keep your chin up. Don't worry so much about the future.  Just keep going. Keep doing what you're doing,’” Stewart said.

6 Reasons Why Fred Again.. Was Dance Music's Rookie Of The Year

Dillon Francis and Diplo have respectively built massive careers within dance music — but as they proved on May 15, they may have been just as successful doing stand-up comedy.

The two producers came together at the GRAMMY Museum's Clive Davis Theater for a wisecracking exchange, marking the 10-year anniversary of Francis' breakthrough song with DJ Snake, the platinum-certified "Get Low." It also felt like a celebration of 

their longstanding friendship — which predates "Get Low" — as the conversation was filled with humorous anecdotes, insider stories about key moments in Francis' career, and some of Francis' favorite memories with Diplo.

Since "Get Low," Francis has had a mercurial music trajectory. Though he's released three studio albums and a number of EPs, his landmark mixtapes — 2015's This Mixtape Is Fire and last year's This Mixtape is Fire TOO — are the key highlights. Like many dance acts, collaboration has been at the core of Francis' work, particularly within the electronic community; he's teamed up with the likes of Skrillex, Calvin Harris, Martin Garrix, Kygo, Alison Wonderland, Illenium, Alesso, and even Diplo's trio Major Lazer. 

More recently, Francis has released collaborations with Ship Wrek, Space Rangers and Sophie Powers, and the moombahton Pero Like EP with Good Times Ahead. The EP includes the bouncy "LA On Acid," whose video — which premiered at the South By Southwest Festival in March — features Diplo in its opening sequencing, along with cameos from Euphoria's Chloe Cherry, Righteous Gemstones' Tony Cavalero and Master of None's Eric Wareheim.

Three days after stopping by the GRAMMY Museum, Francis headed out to Las Vegas to perform at North America's largest electronic dance music festival, Electric Daisy Carnival, on May 18. It was one of many festival appearances for Francis this summer, along with one of several trips to Las Vegas, as he has a residency at the Wynn's XS Nightclub.

Below, take a look at five takeaways from Francis' spirited conversation with Diplo at the GRAMMY Museum.

Francis Met Diplo By Sliding Into His Twitter DMs

The two met in person 16 years ago in Francis' hometown of Los Angeles. Before that, Francis would send Diplo demos for consideration for the latter's record label, Mad Decent. Once Francis realized Diplo had heard his song "Masta Blasta," he slid into Diplo's Twitter DMs — and never left. "I was harassing him so much," Francis quipped. "'Let's please hang out right now. God, please let me come and hang out.'"

Diplo invited him to a bar, and they watched the Phillies (Diplo's team) lose. "It was one of my first blind dates," Diplo said. "I tried to make [Dillon] my ghost producer." 

Shortly after their first meeting, the pair worked together on a dubstep remix for Kelly Rowland's "Motivation" — and the more exposure he had to Francis' production skills, the more convinced Diplo was of his talent. "[Dillon is] too good to be my ghost producer. He's already better than me. We got to do a real record with this guy."

Francis' Superior Social Media Skills Began As A Class Assignment In High School

Francis' comedic online presence is the perfect combination of humor and authenticity, adding another layer to his appeal alongside his music. He traced his savvy skills back to his time at Los Angeles County High School for the Arts and a new genres course he took. His teacher considered everything as art, and their creations could be whatever they wanted.

"My friend and I would make comedy videos, basic sketch shows, and we passed the class with flying colors," Francis recalled. "When Vine came around, I did what I did in that class. It was another way of doing stuff I love to do, which is making people laugh."

Diplo then chimed in with a hilariously fitting observation. "You are the Weird Al Yankovic of electronic music," he said. "You had bangers, but you made them funny and you made them accessible to people."

He also commended Francis for opening his eyes to what social media can do for a creator. "You put me onto interaction on social media in different ways," Diplo added. "I don't think any other electronic music DJs were putting their personality out there like you did. You were the first one to do that properly."

Francis' Musical Education Came From Collaboration

As Francis revealed, he dropped out of college after a semester. But as someone who has built his career on collaboration, he's learned everything he needs to know by working with other artists. In fact, he thinks of working with other producers as interning. 

"It's my favorite thing to do," he said. "They're going to learn the way that you produce, you're going learn the way they produce. You can cross-pollinate your ideas and come away with new ways to make music. I feel like it also helps with evolving as an artist."

Diplo agreed, noting that Francis' time as a young producer, interning at studios, learning from producers and gaining relationships in the process was essential to his career. "Not to encourage more people to drop out of college," he joked.

Furious 7 Was A Key Player In The Success Of "Get Low"

Diplo pointed out that "Get Low" had its crossover moment after being included in the soundtrack for Furious 7, the 2015 installment of the Fast and Furious franchise. He asserted that it is special for a producer to have a song in a big movie, as he experienced with M.I.A.'s "Paper Planes" (which he co-wrote and co-produced) after it was featured in 2008's Pineapple Express.  

As Francis recalled, "Get Low" was already well-received and being played by the DJ community, with about five million plays on Spotify before Furious 7. But once it was part of Furious 7 — first in the trailer and then in the film — it ramped up significantly (and now has more than 200 million Spotify streams as of press time).

"This is when people were buying music on iTunes," Francis remembers. "From the trailer, it peaked at number 5 or something like that, which is huge for any artist in dance music. We're not usually on that chart. To be right next to Selena Gomez with a song that says, 'Get low when the whistle goes,' is crazy."

He Had A Life-Altering Turning Point At 18

After Diplo concluded his questions, Francis took a few from the audience. In response to one fan about what he would have done differently early in his career, Francis opened up about one of the worst moments in his life — which actually turned into a great learning experience. 

As he explained, at the age of 18, Francis was charged with a DUI (which was eventually downgraded to wet reckless). His parents spent their savings on a lawyer; he lost his car; he lost his license for a year; he did the DUI classes. And all of it put things into perspective.

"That was the first moment where I realized, things can get messed up and lost," he said. "I was like, 'I need to figure out my career. I'm going to go make money and I'm going to pay [my parents] back.' That was a very big driving factor for me."

Now 36, Francis views the incident as one of the best things to ever happen to him — and, in turn, for his path in dance music. "If that didn't happen, I don't think I would be sitting here on the stage today."

8 Essential Latin Electronic Releases: Songs And Albums From Bizarrap, Arca & More

Electronic music is embedded within the diverse world of Latin music and, for the first time, will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. Within that field, the award for Best Latin Electronic Music Performance was created to shine a light on DJs, producers, and artists blending proudly blending electronic music with the sounds of their cultures.

Electronic music embodies various subgenres like house music, techno, trance, electronica, and many others rooted that have been popularized by DJs and producers. Latin artists have long enriched those subgenres: Mexico's Belanova globalized the electro-pop wave, while Bomba Estéreo blended cumbia with electronica in Colombia. 

The explosion of EDM in the 2010s also allowed the careers of Latinx DJs to flourish. Mexican American DJ Deorro has showcased both cultures during sets at music festivals like EDC, Coachella, Tomorrowland, and more. Arca's music pushes the boundaries of electronic music through a Venezuelan and Latin American lens. More recently, Colombian producer Víctor Cárdenas bridged the gap between EDM and reggaeton with the global hit "Pepas" by Farruko. Since then, electronic music has seeped through the work of Latin hit-makers like Tainy, Caleb Calloway, Bizarrap and Diego Raposo. "Pepas" and many of Bizarrap's music sessions crossed over onto Billboard's Hot Dance/Electronic Songs.

"That’s something that’s very big for us," Deorro tells GRAMMY.com about the new category. "How beautiful that this is happening, because it shows that what we’re doing is working, we’re breaking down doors, and we’re creating more opportunities for artists like us in the future." 

In honor of the Latin Recording Academy's new Field and Category, here are eight must-hear Latin electronic music essentials.

Belanova - Cocktail (2003)

Belanova revolutionized the Latin music space with their 2003 debut album Cocktail, an atmospheric LP that seamlessly blends Latin pop with electronic music. In the dreamy deep house of "Tu Ojos," singer Denisse Guerrero sang about getting lost in her lover's eyes. The trippy techno of "Barco De Papel" was reminiscent of the music from Madonna's Ray of Light album. Electronic music on the ambient level wasn’t common in Latin music until Belenova changed the game in Mexico, which later reverberated into the rest of Latin America and the U.S. 

The trio — which includes guitarist Ricardo Arreol and keyboardist Edgar Huerta — later delved into electro-pop on 2007's Fantasía Pop, which won a Latin GRAMMY for Best Pop Album by a Group or Duo the following year. 

Arca - Kick I-II (2020)

Venezuelan producer/artist Arca is a pioneer in the Latin electronic music space. Arca first began producing her experimental electronica in Spanish with her 2017 self-titled album.

Arca then masterfully mixed the diverse sounds of Latin America and beyond with EDM throughout her Kick album series. 

For Kick I, she combined Venezuelan gaita music and reggaeton with a cyberpunk edge in "KLK" featuring Spanish pop star Rosalía. Arca then blended electronica with neo-perreo on Kick II's "Prada" and "Rakata." Both albums garnered Arca GRAMMY and Latin GRAMMY nominations. 

As a trans and non-binary artist, she is also breaking boundaries for the LGBTQ+ community in the genre. Arca is just not creating more space for queer artists in Latin music, but also in EDM at large by embracing the totality of herself in song.  

Bomba Estéreo - Deja (2021)

Bomba Estéreo, which is comprised of core members Simón Mejía and Liliana "Li" Saumet, has masterfully melded the music of Colombia’s Caribbean coast with electronic music. Since breaking out in 2008 with their sophomore album, the group has often reimagined the African and Indigenous rhythms of their country like cumbia through dance music. Bomba Estéreo’s folkloric approach to EDM has led to collaborations with Bad Bunny, Tainy, and Sofi Tukker.    

In 2021, Bomba Estéreo released its most ambitious album Deja, which garnered a GRAMMY and Latin GRAMMY nominations. The title track put a funky spin on the band's signature electro-tropical sound. House music collided with the Afro-Colombian rhythms of champeta in "Conexión Total" featuring Nigerian singer Yemi Alade. Their album that was based on the four classical elements was a breath of fresh air in the Latin music scene. 

Bizarrap - "BZRP Music Sessions #52" (2022)

Argentine producer Bizarrap launched the BZRP Music Sessions on YouTube in 2018, first remaining behind the console for freestyle rapping sessions with local acts. The sessions quickly went viral, and have featured increasingly larger names in music.

Over the past five years, Bizarrap worked elements of electronic music into his hip-hop productions. In 2022, he fully delved into EDM with his global hit "BZRP Music Sessions #52" featuring Spanish singer Quevedo. The traptronica banger peaked at No. 4 on Billboard's Hot Dance/Electronic Songs and earned Bizarrap his first Latin GRAMMY Award. 

Since then, his music sessions have become a global event. Bizarrap later infused electro-pop with a trap breakdown in "BZRP Music Sessions #53" with Shakira, which garnered him two more Latin GRAMMY awards. 

Javiera Mena - Nocturna (2022)

Javiera Mena first debuted as an indie act in 2006 with Esquemas Juveniles. With that freedom as a producer and artist, the Chilean star pushed Latin music into the electronic space with her 2010 album Mena. 

She fully immersed herself into Latin electronica on her latest album, 2022's Nocturna — an album filled with nighttime club bangers that invite everyone to dance with her. Mena also proudly sings about being part of the LGBTQ+ community in the alluring "La Isla de Lesbos" and the fierce house music of "Diva" featuring Chico Blanco. Considering the influence of queer artists in the formation of electronic genres like house, it’s refreshing to see an artist like Mena remind people of those roots and bring that into Latin music.  

Deorro - Orro (2022)

Mexican American producer Deorro has established himself as one of the world's top DJs, and is known for mixing both of his cultures into his music festival sets. Even before the música mexicana explosion last year, he was one of the first mainstream EDM acts to bring the genre to music festivals around the world through his songs and remixes.   

With his debut album, 2022's Orro, Deorro fully bridged música mexicana with house music. He collaborated with Latin acts like Mexico's Los Tucanes De Tijuana and Maffio in "Yo Las Pongo," which blended the band's norteño sound with EDM. Deorro also explored cumbia with deep house in the sweeping "Dime" featuring Los Ángeles Azules and Lauri Garcia. In his recent sets, he is spinning a fiery remix of "Ella Baila Sola" by Eslabon Armado and Peso Pluma

Sinego - Alterego (2023)

Sinego first broke through in 2019 thanks to his house bolero sound like in "Verte Triste," which put a refreshing spin on an age-old Cuban genre. With traditional genres within the Latin diaspora often falling to the wayside as the years go on, he is reintroducing them to new audiences through EDM reimaginings.   

For his debut album, 2023's Alterego, the Colombian producer pushed his electronic music to another level. Sinego traveled to different Latin American countries and Spain to record with local musicians, reimagining genres like cumbia, tango, and mambo through Sinego's EDM lens. With the sultry "Mala," he blended Venezuela's variation of calypso with house music. He also gave Brazilian samba a house music makeover in "Boa Noite" featuring Tonina. 

Diego Raposo - Yo No Era Así Pero De Ahora En Adelante Sí (2023)

Dominican producer Diego Raposo has helped Latin acts like Danny Ocean, Blue Rojo, and Letón Pé embrace elements of electronic music. In 2018, Raposo released his debut album Caribe Express, which demonstrated his knack for mixing the sounds of the Caribbean with EDM. 

Raposo took that inventive mix into overdrive with last year's Yo No Era Así Pero De Ahora En Adelante Sí. The otherworldly "Si Supieras" featuring Okeiflou blended house music with reggaeton, while "Al Contrario" with Akrilla aggressively mixes drum 'n 'bass with dembow. Rapaso also channels Dance Dance Revolution-esque electronica in the spellbinding "Quédate" with Kablito. 

7 Latin DJs To Watch In 2023: Gordo, Arca, The Martinez Brothers & More

In her latest track "Off Switch," Australian dance-pop artist VASSY captures the exhilarating intensity of a budding romance. She loves the rush but, at the same time, wishes she could fight the feeling, even if only for a few seconds.

"There's something electric between you and I/ The way we connected I can't describe/ We're right on the edge of blurring the lines/ Don't know why I'm scared of this rush inside," she sings in the intro. "I wish my heart, it had an off switch/ 'Cause, boy, I don't know how to stop this."

In this episode of Global Spin, watch VASSY deliver an acoustic performance of her track, playing guitar and using a pair of castanets for added rhythm.

VASSY released "Off Switch" on Jan. 5 with an electrifying music video swirling with vibrant neon lights. 

Recently she wrapped a string of appearances supporting Aqua's United States leg of their world tour and earlier this month, performed a headlining show in San Diego. On May 18, she will take the stage at the BASSINTHEGRASS music festival in Darwin, Australia.

Press play on the video above to watch VASSY's lively performance of "Off Switch," and remember to check back to GRAMMY.com for more new episodes of Global Spin.

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