2021 has introduced a dynamic change to American life that has aggressively called into question stereotypes surrounding race, gender and culture. And there may be no better lens through which to examine this development than in country music. 

For almost a century, the Appalachia-born genre, more than almost any other subset of American popular music, has largely excluded Black artists and performers. However, the roots of country music lay in the hands of banjo-playing Black slaves and minstrel-show performing sharecroppers. 

Still, for well over 50 years, the only Black artist significantly represented in the country music industry was the late Charley Pride, who died last December. The Mississippi-born sharecropper turned All-Star Negro League pitcher's ability to navigate his way around a country song led to four dozen-plus top 10 Billboard Country chart hits (including the 1971 classic "Kiss An Angel Good Morning") and worldwide appeal.

Today, in an era partly defined by reparational justice toward African-Americans nationwide, country music contains numerous performers whose tireless efforts in the genre are now being rewarded. Of the growing crowd, Mickey Guyton, Kane Brown, Jimmie Allen, Brittney Spencer, and Willie Jones have all received Pride-level applause for their successes within country music.

Read More: For Charley Pride, Black Country Music Was A Self-Evident Truth

Country's Next Great Torch Singer: Mickey Guyton

From Patsy Cline to Carrie Underwood, country music has a tradition of white female vocalists whose impressive vocal control and electrifying histrionics elevate superb songwriting to award-winning levels.

Comparatively, warm, soulful singers like Linda Martell and Rissi Palmer have opened doors for Black female country performers.

For those looking for a marriage of the two, Mickey Guyton—a veteran country artist buoyed by the pained yet profound inspiration of the Black Lives Matter movement—married her multi-octave superstar vocal instrument to the poignant ballad "Black Like Me" and has soared to top-tier country acclaim. Her new album, Remember Her Name, drops on September 24.

Country music is often maligned because of its inability to address issues of race and gender in a manner that befits the tenor of progressive times. However, Guyton's now-signature song overcame the genre's historical slights against marginalized communities. What's more, it reflects country music's slow, continued moves toward justice for them.

A "Worldwide Beautiful" Superstar In The Making: Kane Brown

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//dRX0wDNK6S4' frameborder='0' allowfullscreen></iframe></div>

Kane Brown is the type of artist as comfortable making modernized trap-style country ballads (2020's "Be Like That," featuring Swae Lee) as he is covering the neo-traditionalist Randy Travis' classic "Three Wooden Crosses."

His head—frequently topped with an adjustable trucker hat—has growing ears, eyes and music-biz savvy. Recently, the trailer-park-raised Chattanooga, Tennessee, native launched a new label, Sony-backed 1021 Entertainment—plus a song publishing company, Verse 2 Entertainment. 

However, if looking for the accurate measurement of Brown's cross-cultural reach, "Worldwide Beautiful" drives home why Brown is a star of note, with an extraordinarily passionate social media following to boot.

When he sings, "At every show I see my people/They ain't the same, but they're all equal/One love, one God, one family," his rich tenor conveys a unifying message that supersedes today's American frustrations and antagonism.

The Hometown Hero: Jimmie Allen

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//OVdemLamwHs' frameborder='0' allowfullscreen></iframe></div>

Country music loves stories of self-made small-town boys with humble dreams that shine under Music City's downtown Broadway lights.

To wit, rising country star Jimmie Allen is a native—and still, proudly a resident—of Milton, Delaware, a town populated by a hair below 3,000 people. His new album, Bettie James Gold Edition—an expansion of his Bettie James project—dropped in June.

Within the first five years of his country career, Allen's achieved two platinum-selling, number-one Billboard Country Airplay chart singles (2018's "Best Shot" and 2019's "Make Me Want To"), plus recently became the first Black artist to win the New Male Artist of the Year award at 2021's Academy of Country Music Awards.

It's also notable how Allen carries forth Charley Pride's legacy. In a 2020 interview for Holler, the vocalist noted that the Country Music Hall of Famer taught him that if he made the music he loved, "It'll land on the ears and hearts of the people who are supposed to hear it."

"[That advice] clicked," he replied. "Ever since, I really got the confidence to just kind of fall in my groove of what I do."

Your Favorite Singer/Songwriter's Favorite Singer/Songwriter: Brittney Spencer

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//6AuhmFWVhdw' frameborder='0' allowfullscreen></iframe></div>

Baltimore, Maryland's Brittney Spencer writes from a place of deeply ingrained spiritual inspirations, and her style is borne from years spent as a churchgoing Episcopal church choir member and musical arranger. 

Equally, it's inspired by having a friend introduce her to the music of the Chicks as a teenager. Just like the band whose 1998 song "Wide Open Spaces" is a crossover country classic, Spencer's music is cut from the same cloth.

On songs like the 2020 Compassion EP single "Sorrys Don't Work No More," lyrics like "I called you up in August, hoping I could be honest/But you never let me speak" hurt more than they rhyme—which is a rare talent. 

That skill is not only apparent in Spencer's forthcoming material, but in writers' rooms with the likes of a diverse slate of country performers including Allen, Maren Morris, Brandy Clark and Jason Isbell.

Overall, it's simply a case of if—and not when—Spencer's acclaim will grow.

The Country-Trap Iconoclast: Willie Jones

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//ivhOm2HWFPY' frameborder='0' allowfullscreen></iframe></div>

No artist in the pop-country realm more uniquely highlights the diverse presentations allowed when welcoming more artists of color into the mainstream conversation than Shreveport, Louisiana's Willie Jones.

Suppose a Venn diagram space existed wherein early 2Pac's blend of earnestness and braggadocio blended with Kenny Chesney's desire to kick off his shoes and relax with a drink. In that case, the 26-year old singer-songwriter would occupy it.

From one side of his mouth emerges "American Dream," his critically-acclaimed 2021 civil rights anthem that includes the lyrics, "When you're livin' as a Black man/It's a different kinda American dream."

However, on the other side of the coin, you've got "Down By The Riverside," his Southern, countrified 2021 party track about corn, cotton and crawfish.

Let Me Play The Answers: 8 Jazz Artists Honoring Black Geniuses

Faith has been a driving force behind Alabama band the Red Clay Strays, both in their music and in their journey to stardom. With their new album, Made By These Moments, the quintet leans into that foundation even further, giving listeners a look into their walk with God and road to redemption — all of which has helped them become one of country music's most exciting breakout acts.

Despite the divine influence, lead singer Brandon Coleman insists they're not a Christian band. And their music proves that: The Strays' sound delves as much into high-flying Southern rock and gritty delta blues as it does country, sounding like Waylon Jennings or Johnny Cash one minute, then Lynyrd Skynyrd or Elvis Presley the next. As Coleman insists, what's most important to the group is making music that resonates.

"Most of the time we're not setting out to write a worship song… or anything like that," he tells GRAMMY.com. "We don't want to be a Christian band or even a country band — we just want to make music, plain and simple."

Born out of a cover band in 2016, The Strays grinded it out for years in bars around Mobile and the Deep South before hitting a breakthrough with 2022's independently released Moment Of Truth. Their budding acclaim led to opening slots with Elle King, Dierks Bentley, Eric Church and Old Crow Medicine Show, their first chart hit with "Wondering Why," and debuts on the Grand Ole Opry stage and on national television. And just one week before Made By These Moments arrived, the group were featured on the star-studded soundtrack for Twisters.

That all culminated in them signing with RCA Records in April 2024 and working with producer Dave Cobb, who helped the Red Clay Strays deliver their most polished and faith-focused set  to date with Made By These Moments. Its 11 songs serve as a blueprint of how with hard work, patience and God in your corner no obstacle is too big to overcome. The band navigates everything from questioning oneself ("No One Else Like Me") and searching for purpose ("Drowning," "Devil In My Ear") to discovering and becoming grounded in faith ("I'm Still Fine," "On My Knees") and growing into the best version of yourself as a result ("Made By These Moments," "God Does"). 

"We're not trying to go out and preach to anybody, we're just singing songs about our lives and people can listen if they want," Coleman asserts. "I've had many people who aren't spiritual or religious come up to me and say that our music has gotten them to think and reevaluate how they go about their daily lives. That's all you can ask for if you're trying to inspire or help people with your music."

Before the release of Made By These Moments, The Strays' Brandon Coleman and Drew Nix spoke with GRAMMY.com about how faith influences their music, the album's range of inspirations, and more.

You guys haven't shied away from making your faith a focal point of your music. Mind telling me about the roots of that influence, particularly with how it relates to the 11 songs on this new record? 

Brandon Coleman: I mean, God's really the driving force in all of it. He's why we do this. Everyone's wondering why they were put here on Earth and what their purpose is. Once you're able to get an idea for what that is, that's often what you end up doing. Our music is about our lives and living on the road, and God is a big part of all of it.

Drew Nix: When God gives you a gift you have to use it or it's wasted, right? The biblical things we talk about in our music are lessons that we've learned growing up. It's such complex and simple truths all wrapped into one, which makes it really easy to write about. There's victory and strife and everything else you go through in life. It leaves us thanking God at the end of each and every day for giving us another one.

It sounds like rather than faith seeping into music that it's simply been ingrained in your DNA long before you started making music? 

Coleman: Exactly. We're always looking to put God above ourselves.

Nix: When I'm writing songs like "Drowning" — a song that came about when I felt like I couldn't get ahead in life because I kept slipping and falling — it's very therapeutic too. 

Another example is "Devil In My Ear," which sees me dealing with a close friend and someone I considered to be family's suicide. It was our drummer's brother Jacob, who was an unofficial member of the band and one of the best musicians we knew. He took his own life in 2020, so that song was me trying to deal with that. The only thing I could come up with at the time was that the devil got in his ear because he really had it made — he was an incredible musician with a loving family around him. It just didn't make any sense to me until writing that song.

I obviously hate to hear that, but at the same time I firmly believe that one of the most beautiful things about music is the positivity that can radiate from even the most tragic of circumstances. It's a way to make others who've gone through similar experiences feel seen and not alone, easing the weight of the trauma that comes with it in the process. "Devil In My Ear" is a perfect example of that. 

Nix: Not feeling alone, that's a huge part of it. On a related note, the song "Made By These Moments" touches on exactly what you're talking about. We go through all these horrible and beautiful things in our lives that make us who we are. It's also one of the songs that finally brings up the mood on the album as well. 

Coleman: That's the beauty of this album. It starts out great a lot of times like life does. It starts with a good rock song before taking you down into the dark places that we all go to with "Drowning" and "Devil In My Ear." Then you come out of that with "I'm Still Fine" realizing "Oh crap, I'm down in the valley but I'm still fine because God's still got me" ahead of rejoicing with "On My Knees," and realizing that getting through all these bad things is what makes us stronger with "Made By These Moments." Closing out the album with a perfect ending is "God Does," a gentle reminder that even though you may not think something is possible, God does.

It's like a roller coaster ride to redemption. 

Coleman: Addiction and survival, too — all of it.

You mentioned "Drowning" a moment ago, which is one of my favorites on the record due to both its message and Brandon's high-powered vocals — particularly during its chorus — that remind me a lot of Chris Stapleton. It's a little bit country, blues and rock with a heck of a lot of emotion. 

Coleman: Thank you. "Drowning" was originally written in A, so we were singing the chorus, but it wasn't quite up there note wise. I felt like we had a lot of room to keep going up, so we walked it up to a C so it has more of that screaming vibe to it, which definitely helped the song. 

It feels fitting and reminds me of when we were struggling in 2020 and 2021 and were driving for Uber. I finally scraped up $100 to get my car's oil changed. It was supposed to be free, but the place ended up charging me a $40 fee before convincing me to buy new air filters too, to which I said "go ahead" because I just can't say no. What was a $15 air filter I ended up getting charged $75 for, taking my would be free oil change up over the $100 I'd just saved up. 

I remember leaving there, going back home and kicking this drawer that I'd picked up on the side of the road. I ended up breaking it and screaming at the top of my lungs, and that's what the big notes in the chorus of "Drowning" remind me of. 

If it makes you feel any better I literally got my car's oil changed this morning and they got me on the upcharge for an air filter too. 

Coleman: It does, but it hits a lot different when you only have $100 to your name.

Absolutely. And thankfully that's something y'all aren't having to deal with anymore. What a difference a couple years can make! 

Coleman: Even going through all that, despite how hard it was, we were never hopeless. We all just looked at it as going through a battle. We still had faith in God all the way, even when it was very hard to, which was very scary and stressful. People always say to never quit and to never give up, and that's turned out to be true for us too. 

That leads me to "God Does." There's a lot of rockin' tunes on this record, but that song stands out from the rest, both in its message and the stripped back format you recorded it in. Was it always your plan to compose it like that or did you ever have a plan to give it a similar treatment to the rest of this project? 

Coleman: I can't speak for Drew, but that was always my idea of how it would be. Working with Dave, he has his ideas too, and in the studio they all mesh together as we figure out and create it. He changed the whole beat up on ["God Does"] and gave the song more of a waltz-y feel that completely transformed it for the better, in my opinion.

Nix: I had a country-er imagination for it when I wrote and demoed it. I bought a pedal steel about a year ago to have it go more of the country route, but the way it turned out is better than I ever imagined.

Coleman: I like the way Drew came up with it, too. I actually still have that work tape on my phone because I remember how that song helped me out during that time of uncertainty and struggling. We played a show in Baldwin County [Alabama] somewhere and were using Jacob's old bus because our's was broken down. One of its tires went flat, so we had to leave it at the venue. Drew and I returned the next day to change the tire so we could get home. It was then that Drew told me about this new song he'd just written called "God Does." 

I don't know if he knew, but I was sitting there just trying to hide my tears as I listened to it because of being in that time of life of not knowing what to do and feeling hopeless. That song came along at a very good time and really changed my trajectory mentally.

The word "rabid" may often be tossed around in conversations about fan bases, but Koe Wetzel's die-hard followers truly deserve the distinction. A quick search of the Texas-born singer/songwriter's fans reveals videos of Wetzel breaking up audience fights, arguments over featured vocalists and many, many Koe-inspired tattoos.

So, what is it about the 32-year-old country star that gets people so riled up? For starters, Wetzel, like Zach Bryan or Cody Jinks, is an outsider in the genre. He found his footing and honed his unorthodox sound — which defies traditional genre conventions to include influences from hard rock and hip-hop — as part of the Texas music scene rather than on Nashville's Music Row, the genre's commercial epicenter. Wetzel debuted in 2015 with Out on Parole, an album released under the name Koe Wetzel and the Konvicts. That record and its follow-up, 2016's Noise Complaint, made Wetzel a star on the college touring circuit, and by the time 2019's Harold Saul High was released, he was charting on Billboard while fielding management and label offers.

Wetzel's rough-and-tumble persona is another draw. He's outlaw country in his music and in life, with the Feb. 28 date of his 2016 arrest for public intoxication now known as "Koe Wetzel Day." He's known for working hard and partying harder — though, as he tells GRAMMY.com, he hopes to soften that image with his new album 9 Lives, out now.

As Wetzel puts it, at the heart of his gritty, irreverent persona is "just a goofball" who "probably should" go to therapy more often. Accordingly, his songwriting on 9 Lives is his most vulnerable to date, mingling meditations on fame and mental health with party anthems and hardscrabble tales of life on the road. Produced by Gabe Simon (Noah Kahan, Lana Del Rey), the record takes the gritty, rough-hewn country rock of Wetzel's earlier releases and lets it breathe a bit, adding touches of pop and roots to his grunge-leaning, hip-hop inspired beginnings.

Highlights on the record include the gritty and groovy title track and "Bar Song," a hypnotically infectious ode to a wild night out; "Leigh" shows off Wetzel's comedic side, as he playfully laments falling for "girls with names ending in Leigh." He also includes two drastically different covers: "Depression & Obsession" by late rapper XXXTentacion, and "Reconsider" by Keith Gattis, a country singer/songwriter who died in 2023 — further proof that Wetzel is anything but your typical country artist. 

On the album's July 19 release, Wetzel chatted with GRAMMY.com about his switch-up with 9 Lives, from recruiting a new producer to covering a rap song and more.

It's rare to speak to an artist on an album release day, so I'd love to hear how your day is going and what the feedback from your fans has felt like so far.

I'm just glad that everybody's taken [the album] in the way I wanted them to, you know? I didn't know how people were going to react to it, because it is a little bit different from the sound that we put out before. But the reaction has been great. I think people are getting a little bit more of a feel for the stuff that we put out in our earlier years. 

Your fan base is so passionate, and it seems like they are also really open to you taking risks and hearing new sounds from you. Does that resonate with you?

Yeah, for sure. It's not that they were getting used to the same sound we had been putting out for the last couple of records, but I felt like they were wanting something a little different than the country rock stuff. And I think with this record, we give them that. We're giving them  something that they haven't heard from me before. 

Take me back to the early days of plotting this record. What got the ball rolling for you?

Well, we really didn't go into it expecting it to be a full record. We hadn't put out music in a while, so we went into it with [the goal of] get[ting] a couple singles out, just to get stuff going for a record, possibly, in the future. I hadn't put out my music in almost two years at that point. And so, the idea was to go in and write some newer stuff. I knew the direction that I wanted it to go — a little bit softer, more honest, vulnerable route. 

We got in [the studio] with Gabe Simon and Amy Allen and Carrie K and Sam Harris in El Paso, and we were there for, I think, two or three days. We wrote four songs: "Damn Near Normal," "Sweet Dreams" and a couple other tunes. We kind of sat back and looked at everything, and it all came really easy for us. 

We looked back like, "All right, man, this sounds great. We should do it again." So, we hooked back up in Nashville at RCA, and we knocked out a couple more. I think we did four or five more songs in a couple of days there. Before we knew it, we're like, "Man, we got a whole record in there." It wasn't planned at all.

It must feel good to go in without any major expectations and come out of the studio with music that fits your vision.

Yeah, for sure. Gabe Simon — he really brought that out. It was my first time working with him. It was kind of scary, going in to write and work with somebody that you've never met before and being so open and honest with them. He pulled out everything that made all those songs [right for] the record.

It sounds like the two of you have a special creative partnership. What do you think it is about your work with Gabe that made him the right fit for the record?

One thing is just us coming from two different worlds. I'm a Texas guy, and he's coming from Nashville. It's just those two worlds colliding, pretty much. And he really cared about me and cared about my life, — things that are going on in my life instead of just being about the music. He cares about my well-being. We're friends now, and he'll hit me up on any given day and ask, "How you doing? How you feeling?" It has nothing to do with music. That's the type of dude Gabe is. 

I think that played a big part in this record. Of course, he cared about the music, but he also wanted everybody to understand the stories that were being told. 

You mentioned earlier that you get into more vulnerable territory on this record. What was it like for you to open up in that way in your music?

Honestly, it was kind of freeing. I don't go to therapy as much as I probably should. And I've said this a couple of times, that when I first met Gabe and Amy and all them, they all sat me down and picked my brain, just trying to get song ideas and [figure out] which way I wanted to go with the record. I always say that was my first real therapy session. And it was total strangers. 

I don't talk about my feelings and stuff as much as I probably should, so whenever I get to write this music and play this music, that's pretty much how I express how I feel.

On the other end of the spectrum, you're great at incorporating humor into your songwriting. On this record, I'm particularly thinking about "Leigh," which is just so clever. What role does humor play in your writing process?

I'm a goofball. [With] my persona, people want to think I'm just this hardass, kind of outlaw dude, but I'm really just a goofball. I like to have a lot of fun. I like my records to have a lot of fun. So throwing in songs like that to keep people on their toes, you know, it's just to let them know it's not always so serious. It's a lot of fun and games. 

We had a lot of fun making that song. At first, it kind of started off as a joke, and then we kind of sat back like, "Holy s—, this is pretty good. This is a fun song." We can't wait to play that one.

The two cover songs on the record fit so well, even though they are from drastically different artists, XXXTentacion and Keith Gattis. How did you choose those, and what made them fit the rest of 9 Lives?

Keith Gattis, I didn't really get to know him or do a deep dive into his music while he was alive. He passed away last year. And Charlie Robison was one of my favorite Texas artists growing up. They passed away pretty close to each other last year. 

Once I figured out that Keith wrote a lot of Charlie's songs, I really dug into his music a lot more… Something inside me was just like, "Yo, you gotta cut this song." I feel like it rounded out the record. We just tried to do it as much justice as possible. 

[It was] kind of the same with "Depression & Obsession." XX is one of my favorite underground rappers. I love that era of music. I love what he did. He was another artist that was gone too soon. There's no telling what more we could have gotten from him. So, I wanted to do it justice and give a nod to them by putting those songs on the record.

You have Jessie Murph joining you on "High Road." How did the two of you connect?

Ron Perry with Columbia, he signed her a couple years ago. When we signed with Columbia, he asked if I'd heard of Jessie Murph. I wasn't familiar with her at the time. Then I looked her up and instantly became a fan. She's a f—ing superstar. Her voice is amazing. 

We talked about having a duet on this record, but I couldn't find a singer that I wanted to have on the record. But it was kind of easy because Jessie worked with Columbia and, like I said, I was a huge fan. So, we hit her up. We let her put her own spin on it, and she absolutely crushed it. 

You're certainly busy enough, with a new record out and a tour coming up. What else are you looking forward to in the second half of 2024?

More new music. We're already trying to get more new music going. We've got a lot of songs that are still in the vault that probably should have made the record but it just didn't feel right at the time. I can't really say a whole lot, but we've got a lot of songs in the vault and I'm still writing. So, once the tour's over with, we're hoping to put on some new music pretty quick.

Haters take note: nothing fires up a country boy like HARDY more than a naysayer. And this redneck has a long memory.

Despite the coveted catalog of country music hits to his credit — tunes he wrote for artists like Florida Georgia Line, Blake Shelton and Morgan Wallen, plus his own work as a solo artist — HARDY's third album begins with a three-minute response to a heckler who once left a nasty note in his jar in place of a tip.

That moment may have occurred a decade ago, but it's key to HARDY's defiant persona. In fact, the album's title is exactly what that note read — Quit!! — and its cover art is the actual napkin the message was written on, which the singer/songwriter has held on to all these years.

HARDY laughs off the memory at first, but as the title track plays on, his olive branch soon turns to coal. "I'm not the GOAT, I'm the black sheep hell-bent to find closure," he barks as the song escalates. "I can't let go — a note somebody wrote like ten years ago put a chip on my shoulder. If you wanted me to quit, you should've saved it, bro."

The takeaway here? HARDY won't quit. Or, to quote another Quit!! banger, "I DON'T MISS," when a hit is in the crosshairs, he "don't hit nothing but the bull's eye."

No doubt, he has the numbers to back it up. HARDY linked up with Florida Georgia Line after moving to Nashville in the 2010s, and landed his first country No. 1 as a songwriter in 2018 thanks to the duo and Wallen, with the smash "Up Down." As he began building a solo career — releasing a pair of EPs in 2018 (This Ole Boy) and 2019 (Where to Find Me) — he continued delivering chart-topping hits for FGL, Shelton, LOCASH, Wallen, Dierks Bentley, and more. As Quit!! arrives, HARDY boasts 15 No. 1 hits: 11 as a songwriter, and four as an artist.

Along the way, HARDY also established his Hixtape series, a countrified version of a hip-hop mixtape now three volumes deep, bringing together friends and superstars like Keith Urban, Trace Adkins, Thomas Rhett and a host of other stars to collaborate. Not only did Hixtape Vol. 1 land HARDY his first No. 1 as an artist in his own right — the Lauren Alaina and Devin Dawson team-up "ONE BEER" — but it put HARDY's shapeshifting musicality front and center.

"A lot of people ask, 'When did you decide to jump into the rock and roll thing?' HARDY, who uses his last name as his stage name, says. "I feel like I've always dipped my toes in it here and there, and a lot of my songs have been really close to it but not quite there. Hixtape, especially Vol. 1, I was definitely foreshadowing my sound, and I really didn't even know it at the time."

By now, modern country musicians regularly reflect influences from beyond Nashville's confines. But HARDY has played a big role in rock's country crossover, as he gradually showed more of his Mississippi-bred, guitar-riffing roots on his 2020 debut album, A ROCK. He fully embraced them on the 2023 double album, the mockingbird & THE CROW; while the first half has more country-oriented tunes like the Lainey Wilson-featuring murder ballad "wait in the truck," he lets loose on THE CROW.

"THE CROW will always be that cornerstone moment that defined who I am," he asserts. "It gave me the courage to do this Quit!! record."

HARDY has not only been an architect of this genre blending, but also its chief proponent — so much that in 2023, the L.A. Times crowned him "Nashville's nu-metal king." On Quit!!, he cashes in that currency with the gargantuan guitar riffs and bombastic beats popularized by acts like Limp Bizkit, and leans deeper into the rhythms and playful lyricism of hip-hop, a skill he recently flexed at the request of Jimmy Iovine and Dr. Dre on a hicked-up rendition of Snoop Dogg's G-funk classic "Gin and Juice."

Ironically, the further HARDY gets from straightforward country music, the closer he gets to who he really is as an artist. Below, the chart-topping star details the backstory of Quit!!, his conflicted relationship with the country-music formula, and how he'll continue pushing boundaries within the genre and beyond.  

You grew up in the small town of Philadelphia, Mississippi. What role did music play in your upbringing?

My dad introduced me to rock and roll in general, but it was his era of rock and roll. Whatever you define as classic rock and everything under that umbrella. But music was a big deal in Philadelphia and it still is. There were tons of cover bands, and a lot of [my] buddies were into music. So that had a big influence on me. 

I, thankfully, was in that last era of kids that the only time they got to hear a song was on MTV or on the radio. And I remember hearing "In the End" [by] Linkin Park, and then getting Hybrid Theory on CD. I remember the first time I saw [Limp Bizkit's] "Nookie" video on MTV. I was heavily influenced by all that stuff. I'm very thankful that I grew up in the era before the internet was really big.

Were you into country music back then?

Surprisingly, not at all. Not until Eric Church, Brad Paisley, a couple of people started singing about stuff that really piqued my interest. But no, I didn't really listen to much country. 

I think the only country that I listened to, if you even call it that, was Charlie Daniels. He played at the Neshoba County Fair. I got to see him twice. But even he was more of, like, you'd almost call it more Southern rock. For some reason, country music at the time didn't do it for me. It took me a long time to get into it.

You recently re-envisioned "Gin and Juice." Were Snoop Dogg and Dr. Dre big artists for you when you were younger?

Yeah, especially Snoop. Snoop was in his later years when he started doing more pop stuff. I was a little too young for Doggystyle. I was 4 years old when Doggystyle came out, so my folks weren't letting me listen to that. But I will say, [Dr. Dre's 1992 album] The Chronic and especially [1999's] Chronic II, those records were huge. And anything that Dre touched after that, like all the beats he produced for 50 Cent, and obviously I'm a huge Eminem fan. I mean, all the way up to Kendrick [Lamar]'s early stuff.

I don't know how much they influenced me musically, but I definitely listened to both of them at the time.

You've got so many projects and co-writes and stuff going on, always. Is it easy to pinpoint where your journey to Quit!! began?

I can tell you for a stone-cold fact that "BOOTS" [from A ROCK] is responsible for the album Quit!! That was the first song that I ever wrote that had a breakdown in it. And when I played that live before it came out, people didn't know it, so it was a little different then. But once the song came out, and we started playing it live, it was bigger than "ONE BEER." It was bigger than "REDNECKER." It was the biggest song in our set, and to this day, it's still one of the biggest songs in the set. 

But because I love the rock and roll sound so much, that's the song that I was like, Okay, this is working, because these people are losing their s— when we go into this song. So, then, that inspired me to write "SOLD OUT," and once "SOLD OUT" came out, and we started playing that song, that song was even bigger than "BOOTS," and it was heavier than "BOOTS." After "SOLD OUT," it was "JACK," and it's just a snowball of writing heavier songs and having the courage to keep going. "BOOTS" crawled so that Quit!! could run, you know? That was definitely the song that started it all.

The new album builds on the mockingbird & THE CROW and the direction you were heading.

Yeah, I think it builds on it maybe in the sense that there's a lot more screams, and maybe more breakdowns, and it's a little heavier than the mockingbird & THE CROW at times. But it is also very different. There's a lot more, like, pop-punk stuff and, I don't even know what you would call it, post-hardcore-sounding s—. 

But all of the rock and roll stuff stands on the shoulders of THE CROW. It will always be that cornerstone moment that defined who I am. I mean, it definitely teed me up. It gave me the courage to do this Quit!! record.

I like that word, courage. It's not a word I expected to hear out of you based on your persona, but that's a very interesting way to phrase it.

No, I mean, the metal and country cultures are very, very, very different. There's never fear, but there's definitely, what's the right way to say that? You know, there's like when we throw like the goat horns and s— on the screen. Country has a big Christian background, and metal is like the exact opposite of that, and those can clash a lot, but there's definitely a little bit of some reserve — it seems to not get too much push back — mixing the two. My mom's not crazy about it, but what can you do?

And you have moments like "wait in the truck," where you're not writing for the party. Do you see yourself pursuing those avenues more often? Does the world want to hear HARDY reflect?

You mean like more of the deeper country stuff?

Correct, yeah.

I hope. That's the s— I love. I feel like they're so few and far between. Like, "wait in the truck," we just got so lucky. I feel like "ONE BEER" was kind of the same. Like, it's gotta be the right day, and the right time, and the right people in the room to really tell a story. It's tough. But I would love to continue to have those cool story songs. 

But what I will say is there's a lot of gray area between the black-and-white of HARDY country and HARDY rock and roll. I'm still going to put out country songs. The gray area is that to me and to a lot of people, they're all just HARDY songs. But I have so many songs that I have written that I wanna put out that are so, maybe if they're not storylines, they're even deeper down the rabbit hole of thought-provoking stuff, like "A ROCK," or maybe even "wait in the truck," or even a song I have called "happy," on the last record — just songs that are very, very thought-provoking. 

Just trying to push my own boundaries of country music, and not everything is right down the gut, you know, "let's go to radio with it." But just really trying to experiment with what I wanna say with country music. So, yes, there's definitely more of that coming.

You're playing your first headlining stadium gig in September. How has performing in those venues, and anticipating that, informed how you write? Are you writing for the stage?

Yeah, 100 percent. I would say, 75 percent of the time you're writing for the stage — even if it's not for myself, if I'm writing for somebody else — I'm definitely writing for the stage. I cannot tell you how many times I've sat in the room and been like, This s— is going to pop off live! And then try to put the other writers in that headspace.

Like on [Quit!! track] "JIM BOB," when we did the pow-pow-pow! thing, I'm like, just think about how cool it's gonna be live, and living in that headspace, because that's where it all comes to life. That's the end product.

Writing for the stage is something that a lot of people do. And that's why songwriters love going out on the road, is because they go out and they write songs with these artists, but they love watching the show because they get to see what really translates live, and then take that back to the writing room and try to recreate that.

Did that kind of experience have anything to do with you making the move to a marquee artist? Because not all songwriters can make that jump. Or was that always the plan?

Yeah, I mean, it was always that kind of thing. I was fortunate that I got to see Morgan [Wallen] perform "Up Down," and FGL perform a couple of their songs before I made the jump into an artist. I kind of already scratched that itch a little bit. 

The Nashville writing scene can seem like a 9-to-5 kind of boring thing. But it doesn't sound that way from the way you describe it.

It's a little bit of both. The funny thing about that is like, if you walk into a publishing company, 10:30, 11 o'clock, whenever people start getting there, it's a bunch of dudes or girls standing around drinking coffee, hanging out. It's like a break room, and then everybody's like, "All right, well, y'all get a good one." And then everybody goes into their own rooms. That part of it is very 9 to 5. 

But there is definitely — especially with our group of people, when you get on something that is so special, it's beyond, like, "We're writing a hit today." There's just something that transcends that. I don't know how to describe it, man. That's when it's really, really, really, really great. The Nashville process, that's what it's all about — having those moments in the room where you're like, "This is special," and, like, "We're witnessing something special that is going to affect people on a global or on a nationwide scale." 

I remember when we wrote "wait In the truck" and how we were all just gassing each other up because we were like, "Dude, this song is gonna help a lot of people." And that's when the 9 to 5 goes away. We're being creative together, and it's a special thing. 

There's been so many moments like that, where you're just so thankful to be a part of a great song, and how hyped everybody is. It's a feeling that's really, really hard to beat. 

Every July, millions of Black people, specifically Black women, descend upon New Orleans for the Essence Festival of Culture (EFOC). Known for many years as the Essence Festival, the festival is a celebration of Black culture, community, and heritage. Since its inception in 1995 as a one-off event to commemorate the publication’s 25th anniversary, the festival has evolved into a diasporic jubilee, drawing in people of African descent from across the diaspora. 

In addition to its global presence, the festival pours millions of dollars into the local New Orleans community, which has served as the festival's home for 30 years (with the exception of 2006, when the festival was held in Houston, because of Hurricane Katrina). In 2020, the festival was canceled because of the COVID-19 pandemic. Despite this, the annual festival continues to be one of the most sought-after and attended festivals in the United States. 

This year’s Essence Festival of Culture will be held at the Superdome from July 4-7, replete with legendary and fast-rising talents. On July 5, Birdman & Friends will celebrate the 30th anniversary of Cash Money Records. The following day will feature a special performance by Charlie Wilson, while Usher will commemorate the 20th anniversary of Confessions.

Janet Jackson and Victoria Monét will headline the festival's final night, while Frankie Beverly and Maze close out the festival with the return of All-White Night. Other performers include The Roots featuring Mickey Guyton, Ari Lennox and T-Pain, Busta Rhymes, Raphael Saadiq, D-Nice featuring Shelia E, Big Boi, and many more.  

Read more: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More 

EFOC has been compared to SXSW, Coachella, Austin City Limits, and other notable festivals, yet it stands out for its empowerment-centered approach. It is not simply a festival, it is a family reunion. The one festival in the United States that does not pander to or take advantage of Black audiences, but truly celebrates them and their achievements. Although music has always been an integral part of the festival’s ethos — Aretha Franklin and B.B. King performed at the first iteration — the festival excels in its multi-generational and interdisciplinary programming. On any given day, attendees can attend sessions on Black entrepreneurship, politics, mental health, and literature, as well as seminars focused on issues impacting the Black community.  

There’s a reason why the festival is referred to as the party with a purpose. For decades, it has operated as a celebratory convening place for Black people, Black families, and Black communities. Now, more than ever, spaces like EFOC are needed, as the Black community experiences an onslaught of changes — from Historically Black Colleges and Universities in North Carolina and Tennessee being subject to intense government oversight, to Black women-owned venture capital firms being targeted by conservatives, and Black voting rights becoming at risk during an election year. 

Ahead of the festival’s 30th celebration, Michael Barclay, Executive Vice President of Experiential for ESSENCE Ventures and Barkue Tubman Zawolo, Chief of Staff, Talent and Diasporic Engagement for Essence Ventures, spoke to the Recording Academy about the history, legacy, and future of the Essence Festival of Culture.

This interview has been edited for clarity.

Are you part of the generation that grew up with the Essence Festival of Culture? If so, how does it feel to be a part of it?

Barkue Tubman Zawolo: I'm originally from Liberia. And even being in Liberia, prior to my family moving to the U.S. in 1980, Essence was always a thing for my mom and my aunts. When we came here, fast forward to me, as an adult, [after] graduating college, I got into the music industry. I've managed artists that have gone through the Essence stages and pages in different ways.

Essence Fest has always been something that we were familiar with. I have to say, I had not really experienced Essence Fest until 2019 when Essence was actually a client. One of the things that I was doing [at that point] was integrating the Diaspora and African creatives within the festival in fashion and music.

To be in the role that I'm in right now and to be on a team with people who have been a part of Essence for a long time…. Essence seems to be ingrained in all of our fabric. [What] started as a music festival now is the Super Bowl of Culture that is the Essence Festival of Culture. To be on the team that helps bring this to life for our community is a daunting but rewarding task all in the same. 

Essence is something that I don't think anybody in our community takes lightly. Even our partners understand the value of it. We certainly understand that we serve the Essence-inverse and, and we are in service to this community. It is a huge honor to be able to be a part of the team that brings this to life and, and, and constantly hear what it means to the community globally too. 

One thing that I admired, especially about last year's festival, was GU Kickback — a music event hosted by Girls United, the publication’s Gen Z vertical. I saw a number of local artists from New Orleans, such as 504ICYGRL. ESSENCE just released a series of cover stories celebrating the 30 year relationship between the publication and New Orleans; how do you highlight the city and their history?

Michael Barclay: As somebody who's worked in experiential, creating gatherings and experiences for almost 25 years now, the venue is always important when you're trying to set the box where you are creating for your community, for your audience. New Orleans has been that backdrop for us for almost 30 years now. 

New Orleans is the convergence of our mission, our brand, in a city that is perfectly matched for that energy. New Orleans is as much a part of Essence Festival of Culture as Essence Magazine is to Essence Festival. 

It is very much a partnership that has created this cultural movement. To be more inclusive, and highlight more of those local relationships and talent is very intentional. It has been something that we have put a lot of energy and effort into over the last couple of years. 

This will be my third festival this year. I think Barkue, you started maybe a year or two before me. We're a fairly new crew that is working to help grow and reshape and solidify those relationships. Even with how we handle the management of the festival. 

Our VP of Essence Festival, Hakeem Holmes is a hometown boy from New Orleans. He's the pride and joy. They love to see him coming. He's always enlightening us on the things that we need to be focused on for the city and how we make the best partnership and make the best impact on the area.

It was intentional what you saw last year. It's intentional this year. We dedicated our entire festival edition of the magazine as a love letter to New Orleans. It's a symbiotic relationship that is one of the key reasons why this festival is the Super Bowl of Culture.  

I would love to hear about the talent aspect of the festival. Last year, Megan Thee Stallion headlined. In previous years, Beyoncé and Prince have served as headliners. What is the formula between balancing local talent, national talent and diasporic talent at the festival?

Zawolo: As we grow the festival, the intentionality becomes even more and more important. And, what we do in understanding where we are as a brand. 

We're 30 years into the festival, the brand is 55 years. What's traditionally known as the Essence Woman is now bringing her daughter. It's multi-generational. We also know that the world is as big as your cell phone, so people are now exposed to different types of content and music. 

We see the influence of Afrobeats and Caribbean music. We are intentional about making sure that every night really speaks to multiple generations, but it's anchored in a generation. It's like, who's bringing, who to the concert on Friday? Is it the daughter bringing her mama? 

It's anchored in  that younger demo, but we're going to make sure that they're going to have a collective good time there. Saturday is usually our heaviest night. We have our living legends that show up there; that really cuts across generations. This is anybody can bring anybody, but let me tell you, you're going to be able to teach each other, connect with each other with the different groupings of talent that we have.

We try to make sure that there is something that speaks to us, but that that connects with the diaspora on as many nights as possible. Sometimes it's not because they're from a different country, but because we know the music also resonates.

If you think of Janet Jackson, you can go anywhere in the world. She can check off that box, although she's not from there. You can create those ties, but we also are intentional about having Ayra Starr and Machel Montano. Last year we had Tems and Wizkid. The goal is to continue to grow what that looks like, because we are a global brand and that is our diasporic and global intent in connecting the global Black community is really important.  

We are intentionally multi-generational. We intentionally lead into where a multitude of generational communities can come together and have fun together. There is something for everybody. We have a unique opportunity with Essence as the brand grows to be able to not only speak to what they want to call the aunties, I call the punties. I also think that this is where we get to educate the next generation on where we're coming from. We also get to learn from them on where they are and where they want to go. 

What a beautiful way to kind of tie all of these connections. Last year, the festival celebrated 50 years of hip-hop; this year you're celebrating the 30th anniversary of the festival. What is the intention behind this year’s music programming?

Zawolo: Paying homage to people who had done some historical things on our stages. We have Janet [Jackson] back. People are like, “Oh, we saw Janet two years ago,” but Janet is also one of the highest sellers in the festival's history. 

If we're going to celebrate, let's celebrate, because we know Janet never disappoints. We also want to lean into some of the [older] talent, like Charlie Wilson, Uncle Charlie. He's graced that stage so many times, but yet it's still very relevant. Using this moment to reignite things that we've done in the past and bring them back to life that we know the audience missed.

Frankie Beverly, who is going to come, this is probably going to really be his last performance. The passing of the torch. This year was about having to be intentional about what other milestones are happening that are important to this culture. Cash Money is also celebrating 30 years. Who better, right?  

Essence has been in New Orleans for 30 years. Cash Money and crew are from New Orleans. Juvenile just got the key to the city from the mayor. We want to honor and celebrate him, but we also want to recognize the influence that this group of very creative, entrepreneurial, rappers and artists have had on culture, because there was a time where we all were backing that ass up. 

Making sure we highlighted milestones, connecting with people who have historically been a part of making history with us, introducing some new ones — that's what we have to do. We have to set up now for the next 30 years. We want to go to the soul of what appeals to our audience, and we're really all about good music.  

I think the 30th year just continues to do what we do. As we look to grow and connect demos, Megan Thee Stallion is a very viable option because again, the daughter now is going to bring the mama. Intergenerational diasporic and connecting demos, I think that only happens at the Superdome. That's also happening in the convention center, which I believe is honestly the soul of the festival. 

What are your hopes and aspirations for the next 30 years of the Essence Festival of Culture? Will Essence Fest always be in New Orleans? Are we going to have an Essence Fest in Lagos, Nigeria?

Barclay: Being on this side of [EFOC], seeing the true impact of the festival and how it impacts the communities, how it impacts the folks that come to New Orleans, and now, because we've expanded to our virtual audience, the 1.7 million that are viewing around the world, my hope for the festival is that we continue to show up where our community needs us.

We're going to be in New Orleans. We're going to be in our official world as we call it. If you can't make it to New Orleans, you can tune into Essence.com and you can see what's going on there. We are creating virtual experiences, AR experiences, VR experiences, all those things, so really keeping up with the way that people continue to connect with each other, whether they're physically in the same place or halfway across the world.

I think that type of innovation is what I want to continue to see us do and allow us to create that joy that we generate in New Orleans and wherever it's needed for our community.