Kendrick Lamar's soul-bearing fourth album DAMN. reaped obvious rewards at the 60th GRAMMY Awards, with the album generating a total of five GRAMMY wins, including Best Rap Album, Best Rap/Sung Collaboration ("LOYALTY."), Best Rap Song ("HUMBLE."), Best Rap Performance ("HUMBLE."), and Best Music Video ("HUMBLE.").
"The initial goal was to make a hybrid of my first two commercial albums," Lamar has said of DAMN. "That was our total focus, how to do that sonically, lyrically, through melody — and it came out exactly how I heard it in my head. … It's all pieces of me."