Macklemore & Ryan Lewis Unleash NYC

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The Recording Academy and TBWA\Chiat\Day have teamed for the seventh year to promote the 56th Annual GRAMMY Awards with the ad campaign "Music Unleashes Us." The campaign premise taps into the insight that human beings have natural, somet

GRAMMYs
Dec 18, 2013 - 6:30 am
Dec 13, 2013
1:42 pm

The Recording Academy and TBWA\Chiat\Day have teamed for the seventh year to promote the 56th Annual GRAMMY Awards with the ad campaign "Music Unleashes Us." The campaign premise taps into the insight that human beings have natural, sometimes uncontrollable, visceral reactions to music. Laughing, crying, screaming or dancing — "Music Unleashes Us." Executions will appear on TV, in print and out of home and across digital and social platforms.

Current 56th GRAMMY nominees Mary Lambert, Lorde, Macklemore & Ryan Lewis, Ed Sheeran, T.I., and Robin Thicke were among the artists interviewed backstage at "The GRAMMY Nominations Concert Live!!" on Dec. 6, and asked to complete this sentence: "Music unleashes...."

GRAMMYs
Dec 12, 2013 - 11:57 am

The Recording Academy and TBWA\Chiat\Day have teamed for the seventh year to promote the 56th Annual GRAMMY Awards with the ad campaign "Music Unleashes Us." The campaign premise taps into the insight that human beings have natural, somet

GRAMMYs
Dec 10, 2013 - 10:10 am

The Recording Academy and TBWA\Chiat\Day have teamed for the seventh year to promote the 56th Annual GRAMMY Awards with the ad campaign "Music Unleashes Us." The campaign premise taps into the insight that human beings have natural, somet

GRAMMYs
Dec 5, 2013 - 10:55 am

Macklemore & Ryan Lewis Unleash NYC