"Music Unleashes Us": "Roar" Promo
The Recording Academy and TBWA\Chiat\Day have teamed for the seventh year to promote the 56th Annual GRAMMY Awards with the ad campaign "Music Unleashes Us." The campaign premise taps into the insight that human beings have natural, sometimes uncontrollable, visceral reactions to music. Laughing, crying, screaming or dancing — "Music Unleashes Us." Executions will appear on TV, in print and out of home and across digital and social platforms.
The 56th Annual GRAMMY Awards will be held Jan. 26, 2014, at Staples Center in Los Angeles and once again will be broadcast live in high-definition TV and 5.1 surround sound on CBS from 8–11:30 p.m. (ET/PT).