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#WomenCrush Music To Launch Virtual Tour In August

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The non-profit will support the music community via online showcases, industry panels and more.
Jennifer Velez
GRAMMYs
Jul 28, 2020 - 12:49 pm

#WomenCrush Music, a non-profit arts organization supporting up-and-coming women songwriters, has announced a virtual tour that will bring songwriting showcases, panels and other online events with industry professionals to music communities across the country.

The national tour will kick off on Aug. 3 in San Francisco and then continue to 14 other cities through mid-December. The non-profit will collaborate with venues and sponsors at each stop to donate all proceeds to women, Black and people of color-owned venues as well as artists. They have also started a donation page on Facebook. Ten percent of the funds will go to Public Functionary, a platform for grassroots organizing across music, visual art, performance, and more.  

One of the Bay Area dates will benefit the Ivy Room and will feature a showcase with local musicians Skip The Needle, Coraza and No Lovely Thing's Melissa Jones on Aug. 6. On Aug.11, a webinar with Founder / CEO at Indie Music Women Linda Garnett and Manager & Consultant at Direct Input Management Courtney Fairchild will focus on taking careers to the next level.

The move to virtual events an effort to continue supporting the music community. The added local element to the online events was something #WomenCrush Music felt could further help connect communities. 

"When COVID-19 hit, I knew that as a community-focused organization we had to continue supporting our community in any way we possibly could," #WomenCrush Music Founder/CEO Ashley K. Stoyanov said in a statement. "While the weekly Instagram Lives and webinars were reaching an international audience and were a valuable resource, we wanted a way to help further connect the rising womxn songwriter community on a local level, as well as help support local music venues who truly make the local music scenes in these communities special. We have always wanted our events to be a place where womxn songwriters can find their next collaborators for shows and to share resources, and we hope that we can continue doing that even if it is virtually through this pandemic."

For more information on how to get tickets for the Bay Area or other cities, visit the #WomenCrush Music website. 

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Musicians Earn $4.3 Million From Bandcamp With Nearly 800,000 Items Sold On Friday

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"On a typical Friday, fans buy about 47,000 items on Bandcamp, but this past Friday, fans bought nearly 800,000, or $4.3 million worth of music and merch"
Rachel Brodsky
GRAMMYs
Mar 23, 2020 - 12:34 pm

Last Friday, March 20, in an effort to help artists impacted by coronavirus-related concert cancelations, music discovery and streaming platform Bandcamp waived its revenue shares for 24 hours, with a number of independent record labels following suit. 

Now, according to a statement from Bandcamp co-founder Ethan Diamond, the streaming platform has reportedly had its biggest sales day ever, with nearly 800,000 items sold. 

"The numbers tell a remarkable story," Diamond wrote today (Monday, March 23). "On a typical Friday, fans buy about 47,000 items on Bandcamp, but this past Friday, fans bought nearly 800,000, or $4.3 million worth of music and merch. That’s more than 15 times our normal Friday, and at the peak, fans were buying 11 items per second.

"We don’t yet know the long-term impact of Covid-19, but we know that we all need music—to uplift and inspire us, to heal us, and to give us hope,” the message continues. “We’ll continue working to make Bandcamp the best place for fans and artists to come together and sustain each other in the challenging times ahead. Thank you again, and we wish you all good health!”

In support of keeping the music community alive and thriving, you can also donate to the MusiCares COVID-19 relief fund here.

MORE RESOURCES FOR MUSIC CREATORS & PROFESSIONALS:

Resources For Music Creators & Professionals Affected By COVID-19: West Region
Resources For Music Creators & Professionals Affected By COVID-19: East Region
Resources For Music Creators & Professionals Affected By COVID-19: South Region

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Summer Session 2019

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GRAMMY Museum Experience Prudential Center Announces Return Of Summer Youth Camp

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Summer Session will offer youth ages 13 to 18 an opportunity to gain tools needed to embark on a career in the music industry
Jennifer Velez
GRAMMYs
Jul 29, 2020 - 5:25 pm

GRAMMY Museum Experience Prudential Center is giving youth in New Jersey and New York something to look forward to this summer.

The museum in Newark, N.J. has announced its Summer Session camp will return to offer youth ages 13 to 18 an opportunity to gain tools needed to embark on a career in the music industry. The five-day camp running Aug. 17–21 from 9:30 a.m. to 3 p.m. EST every day will happen virtually through Zoom. It will focus on three tracks youth can explore: songwriting, hip-hop hitmaking and vocal performance. During the camp, music faculty and guest industry professionals will share insight.

Summer Session first launched in 2019 and featured GRAMMY-nominated singer/producer Mario Winans and renowned music director Alonzo Harris. Mark Conklin, Director of Artist Relations & Programming at the GRAMMY Museum Experience Prudential Center, said the museum was thrilled to once again be able to empower youth interested in music. 

"Summer Session provides an unparalleled opportunity for students who want an inside look at the art, craft and business of music," he said in a statement. "If a student is seriously considering pursuing a career in music, or even curious about one, this program will give them the tools they need for a serious jump start."

The cost to attend will be $100. Tuition will be free for Newark students and some scholarships will be available for students outside of Newark.

For more information on the camp and how to apply, visit the museum's website.

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Coachella 2019

Coachella 2019

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Report: Coachella Postponed To 2021

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As parent company AEG lays off 15 percent of its workforce, the festival's officials are considering a potential limited-capacity event next April or a higher-capacity event in October 2021
John Ochoa
GRAMMYs
Jun 10, 2020 - 12:10 pm

Update Thursday (June 11) at 6:09 p.m. EST: In a press release, Goldenvoice officially announced the rescheduling of the 2021 installments of Coachella and its country music festival counterpart, Stagecoach, stating, "Under the continuing health guidance of the County of Riverside, Coachella and Stagecoach 2020 will not take place this October as previously rescheduled. This is not the future that any of us hoped to confront, but our main focus remains the well-being of our fans, staff, artists, desert partners and everyone involved in the festival." The press release states Coachella is scheduled to now take place across two weekends next April, with the first weekend happening April 9–11, followed by weekend two on April 16–18; Stagecoach will take place the following weekend, April 23–25. According to the announcement, all festivals will feature new lineups and all 2020 passes will be honored for 2021. 2020 ticket-holders will receive an email about refunds or ticket rollovers Monday (June 15).

Update: On Wednesday (June 10), the 2020 editions of Coachella and Stagecoach, both of which are Goldenvoice festival properties, were officially canceled "due to county and state restrictions" related to the coronavirus pandemic, Billboard reports. "I am concerned as indications grow that COVID-19 could worsen in the fall," Riverside Public Health Officer Dr. Cameron Kaiser wrote in an official statement from Riverside County where both festivals take place. "In addition, events like Coachella and Stagecoach would fall under [California] Governor Newsom’s Stage 4, which he has previously stated would require treatments or a vaccine to enter. Given the projected circumstances and potential, I would not be comfortable moving forward."

After being rescheduled from April to October, this year's installment of Coachella has been postponed once again to 2021, largely due to major financial problems caused by the ongoing coronavirus pandemic. 

According to Billboard, which broke the news Tuesday (June 9), officials at Goldenvoice, the organizers behind Coachella, are determining whether the festival will return next April, potentially in a limited capacity, or as a higher-capacity event in October 2021; the three-day festival typically attracts 125,000 people per day across two weekends.

At the time of this writing, Coachella has not made an official announcement about the postponement. 

The cancelation follows a major wave of cost-cutting initiatives at AEG, the global concert promoter and parent company of Goldenvoice. On Monday (June 8), AEG laid off 15 percent of its workforce, furloughed more than 100 employees and instituted significant pay cuts, which collectively mark the "deepest staff cuts in the company's history," as noted by Billboard.

"It is clear now that live events with fans will not resume for many months and likely not until sometime in 2021," Dan Beckerman, a chief executive at AEG, wrote in a note to employees ahead of the layoffs, according to Billboard. He also said every employee worldwide "will be impacted in one form or another" by the staff cuts, calling the decision "agonizing" but "necessary" for the company's long-term success. 

Read: Recording Academy And MusiCares Establish COVID-19 Relief Fund

According to Billboard, approximately 40 percent of Coachella ticket-buyers requested refunds for this year's festival. AEG officials believe they can produce the festival next April at 60 percent capacity, but they will not commit to rescheduling the 2021 event until they know more about the pandemic's trajectory.

The festival's postponement and the company's staff cuts come as the coronavirus pandemic has virtually shut down the global concert business following strict stay-at-home orders and closures of nonessential businesses worldwide that have caused many live music venues and events companies to shut their doors—some permanently.

Rumors surrounding Coachella's 2020 postponement first surfaced in early March, just when the COVID-19 pandemic began to severely impact the music industry. Since then, businesses and several U.S. states have begun to open their doors nationwide. The live music industry has since implemented novel ideas, such as drive-in concerts, virtual festivals, and socially distanced events, but large-scale festivals and gatherings are not likely to return this year. 

Read: Lollapalooza 2020 Canceled, Along With Other Chicago Summer Fests, Due To Coronavirus Concerns

AEG could potentially begin to reintroduce concerts across its many venues around the world as early as the fourth quarter of 2020 or early 2021, Billboard reports, which will help the company rehire its furloughed employees once it locks in a timetable and solidifies an approach. 

"It is our responsibility as a management team to protect our company and make sure that we are positioned for long-term success, and we are focused on this critical objective," Beckerman wrote in the note to staff, according to Billboard. "The world is slowly re-opening, and our industry will re-open later and more slowly than most. As a result, our organization and workforce have to adapt and evolve to meet the demands, challenges and economic circumstances we are likely to face when we emerge from this crisis."

The Best Apps & Tools For Recording And Monetizing Music In The COVID-19 Era 

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The Best Apps & Tools For Recording And Monetizing Music In The COVID-19 Era

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Here's a rundown of some easy-to-use apps and tools for recording and monetizing your music in the COVID-19 era
GRAMMYs
Jun 9, 2020 - 3:04 pm

We are currently living in an unprecedented era around music creation and touring. Due to the ongoing COVID-19 pandemic, all business has been forced to become remote, making it difficult for artists to maintain their usual level of activity. Of course, though the music landscape looks totally different right now, artists are finding new and innovative ways to get their music heard, be it through livestreams, engaging with fans via social media or launching subscription models that offer exclusive content to fans. To that end, here's a rundown of some exciting new apps and tools for recording and monetizing your music in the COVID-19 era. 

Recording Tools

There are plenty of social media options for getting your work out there: Facebook, Instagram, YouTube, TikTok and Twitch are just some of the possible platforms you can use to capture your recording. 

There's also a new all-in-one app called RMusic, which allows songwriters to collaboratively write music on the go. Not only does RMusic let you to record ideas directly onto a virtual project file, but you can punch in new lines, edit takes, invite other collaborators from your address book, type lyrics, undo takes and communicate with project members from within the app.

Live Broadcast & Streaming Channels

Facebook: According to a new Remote Musicians Handbook put together by the Berklee College of Music, Facebook is the best venue for livestreaming if your audience skews a little older. 

Instagram: Meanwhile, Instagram, which has a feature that allows other people to join your live stream as guests, is ideal for younger audiences. "Based on your social media engagement on each platform, you can make an informed decision about which platform will be best for your fans," the handbook writes. "Both of these are well-suited for unannounced livestreams as notifications will go out to engaged fans, as well as letting your fans know ahead of time when you will be streaming."

YouTube: Then there's YouTube, which offers a number of monetization options and scheduling tools, such as pre-stream and in-stream ads, donations and merch sales. YouTube will even notify your followers when you go live and will allow you to schedule a live stream ahead of time. And as the stream takes place, YouTube lets viewers ask questions and interact with the streamer. 

TikTok: If you're on the super music-friendly app TikTok, did you know that you can activate a live stream if you have more than 1,000 followers? Once watching your livestream, viewers can purchase stickers, and a portion of the money is donated to the streamer. According to the aforementioned handbook, on TikTok these purchases are made using "coins." Coins start at $0.99 for 65 coins and go up to $99.99 for 6,697 coins. In turn, users can buy stickers, called "Virtual Gifts," for anywhere from 1 to 100 coins.
     
Twitch: The video game streaming platform can be useful for engaging new fans. Because this app hosts as many as 4 million viewers at once (according to TwitchTracker) actively encourages discovering new streamers, artists can show up under Twitch's "Music & Performing Arts" section (with 2.3 million followers). Here, according to the handbook, "the music ranges from metal to violin covers to singer-songwriters, and is generally more diverse genre-wise than more mainstream platforms."

If you want to monetize your work on Twitch, know that streamers get paid when new subscribers follow them and viewers donate to the streamer. Some streamers use new followers and donations as mechanisms to unlock new content or segments. Some will take requests at certain follower count or donation levels, others run merch giveaways, or give followers access to exclusive content.

OBS Software: OBS (Open Broadcaster Software) is free and open source software for video recording and live streaming. Stream to Twitch, YouTube and many other providers.

Nugs.net: Get live music on demand. Nugs.net offers a collection of more than 15,000 full-length concert recordings from the likes of Pearl Jam, Widespread Panic, Umphrey’s McGee, Dead & Company and more. Try it free with a 30-day trial.

Houseparty: This social networking service enables group video chatting through mobile and desktop apps. Users receive a notification when friends are online and available to group video chat. 

StageIt: Founded in 2009, Stageit is a web-based performance venue that hosts paid livestreamed performances. Artists choose when they want to perform, for how long, and how much they want to charge. 

Crowdcast: This video platform hosts live video Q&As, interviews, summits, webinars and more.

Streamlabs: This streaming platform can stream audio to Twitch, YouTube and Facebook. 

BandsInTown: Use BandsInTown to promote your live stream shows. You can even engage new fans and monetize shows through BandsInTown's Twitch partnership.

Fan & Membership Platforms

Patreon: Patreon gives fans access to exclusive artist content for a monthly fee, might be the first option that comes to mind when it comes to fan and membership platforms. But Patreon is only the beginning. Gumroad lets creators offer digital and physical products for sale, while its dashboard provides insight into how your sales are doing and how fans are consuming your content.

Squarespace: Offers subscription products in their store, integrating directly with your website and can be sold alongside your other merch products. 

Shopify: For $40/month, Shopify offers apps that allow you to offer subscriptions from your Shopify ecommerce store, which is helpful if you are offering physical goods as part of your subscription. 

Bandzoogle: Sell music, merch, downloads  and tickets, commission-free. Once you add a store, you can start selling music, downloads, tickets and band merch. Monthly fees start at $8.29.

Ghost: With Ghost, which is free to join, you can publish content online, grow an audience with email newsletters and make money from premium memberships.

Memberful: Memberful helps independent publishers, educators, and creators sell memberships to their audience and build sustainable businesses. You can integrate with Wordpress, send email newsletters, create private podcasts and more. Pricing is free to start and goes up to $25 or $100 per month.

Digital Production Marketplaces, including licensing and sell music, samples, and custom sounds:

Splice: Splice Studio gives you access to millions of royalty-free samples, MIDI and presets on mobile, web and desktop for $7.99/mo. 

ScoreAScore: This music production, licensing and supervision company puts producers in need of original music directly in contact with the composers who create it.

Beatstars: Beatstars is an online marketplace to buy and sell beats.

Putting The Plan Into Action

Now that you have the tools, all you need is to put a plan into action. The Remote Musicians Handbook suggests that you first analyze your audience to get a sense of their social media profiles. Then, you may want to run an unnanounced test live stream, just to get a sense of who's showing up. Then, schedule a series of announced live streams on the platform(s) of your choice. Once livestreams are part of your routine, consider partnering with artist friends on YouTube where you can cross-promote each other's work. From there, consider monetizing your work on Patreon with exclusive content. All the while, to engage new fans, hop on music-discovery tools TikTok and Twitch.

Now that you have the resources to build a fully functional music online platform from the safety and comfort of your home, the rest is up to you. Good luck!   

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