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What Music Goes Viral On TikTok?

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Got bass? Here's how songs go viral on the wildly popular new app and how musicians can take full advantage of the craze
Ana Monroy Yglesias
GRAMMYs
Nov 6, 2019 - 9:31 am

By now, you've probably heard Lil Nas X's "Old Town Road Remix" a few times over. The song's viral moment—culminating on its record-breaking run on the Billboard Hot 100—was inescapable for the better part of 2019.

Yet before the young rapper rode his way into the spotlight, he uploaded a clip of the original song, along with a "challenge," to the popular social media video app, TikTok. Users, the bulk of whom are Gen Zers, can upload and view 15-second videos set to music, with the song title/artist displayed.

Consequentially, an ever-growing handful of catchy songs have gained fame within the app and, in the case of Lil Nas X, Lizzo (her #DNATest Challenge recently helped catapult her 2017 bop "Truth Hurts" to the charts) and a few others, in the greater popular culture and pop music landscapes. A recent story on Haulix's blog looks at last month's biggest hit songs on TikTok to unpack the trends behind the trends, to help more artists take a shot at getting their viral moment.

Haulix points to several key elements of songs that have gained traction on the app recently, highlighting the importance of "memorable lyrics," especially ones TikTokers can act out in their videos, as well as a danceable beat and a bass drop.

Watch: AJR On Their Dream Lil Nas X Collab, Their Favorite Thing About Festivals & More

Since the video clips can only be 15 seconds long, the app only plays a short segment of the featured song. The audio content of TikTok videos is the song itself and not the user singing, rapping or talking over it, meaning songs with clever or quotable lyrics tend to be the most popular.

While some tracks that make waves on the platform may be fun and catchy and continue to gain traction in its whole form on streaming platforms and the like, what is most important in successful TikTok hits are the catchy bars that hook people in and allow them to use their bodies and facial expressions—from dance moves, costume changes, creative makeup and more—to put themselves in the song.

Read: Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

As Haulix pointed, "The greatest songwriters from previous generations made an impact on culture with songs and albums that told elaborate, sprawling stories of the human condition. Some of those tracks may find an audience on TikTok as well, but most users are seeking out 4-16 bars that make an immediate impression on listeners. Lyrics that may seem silly or outright ridiculous to average music consumers often take TikTok by storm."

They point to user @schmidtyqueen's video to Yung Gravy's song "Magic" about as an example of how she used his outlandish lyrics ("Heard my voice now she trying to have whoa. / Flexing ain't too complex, baby./ Ala-ka-f***ing-zam") to create a cute, engaging and simple clip.

The article also points to the popularity of rap, EDM and anything with heavy bass on the platform—anything with a catchy trap beat or a big bass drop is likely to get users attention, and find them inspired to try out their dance moves in hopes of gaining other users attention, likes and shares.

Haulix includes a 7-minute compilation video of some pretty fun TikTok clips set to bbno$ & y2k's viral hit "lalala," which features a simple trunk-rattling bassline and nonsensical lyrics with a humorous opening line ("Did I really just forget that melody?"). The video currently has over 39 million views on YouTube alone and found its way to the top of Spotify's Viral 50 chart in June.

Similar to bass drops, drastic beat changes or chord shifts (not unlike the journey of Travis Scott and Drake's GRAMMY-nominated 2018 No. 1 hit "SICKO MODE") can also inspire creative videos and viral moments on the platform. Haulix points to Kesh Kesh's "Vibin" as a popular example of this, where the beat itself (the only words in the clip are "One, two, three / let's switch this up.") leads, switching from banjo-led chords to a spacey G-funk beat.

In summary, if you're trying to give your music an extra push, make sure it's a trunk-slapper, one that could get the club going up or at least has funny, catchy lyrics, you can try your luck and viral fame and upload it to TikTok. It's always time for new challenges!

Harry Styles To Release Sophomore Album 'Fine Line' In December

Kendrick Lamar - Grammys 2018

Kendrick Lamar performs at the GRAMMYs in 2018

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From Social Media To Streaming: 10 Moments That Changed The Landscape Of Music In The 2010s

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From the rise of streaming services to the globalization of pop, the 2010s were a revolutionary decade that disrupted the music industry and forever changed the game
John Ochoa
GRAMMYs
Dec 27, 2019 - 9:32 am

With the final days of 2019 comes the finale to a revolutionary decade that disrupted the music industry.

A bit of cultural context: The decade kicked off in January 2010 with a rising Lady Gaga dominating the global charts with her breakout track, "Bad Romance," Taylor Swift taking home the GRAMMY for Album Of The Year for Fearless and a (very) young Justin Bieber breaking into the mainstream with early single, "Baby." Later in the year, Apple would release its first-ever iPad and Instagram would debut in the world. Other major developments would follow later in the decade: Spotify launches in the U.S. in 2011; and Apple Music and YouTube Music hit the scene, while Jay-Z acquires and rebrands Tidal, the latter three milestones all happening in 2015.

As music and technology evolved in parallel at lightning speed, the music industry paradigm of yesteryear began to shift. Social media, which would soon allow a direct line of communication between artist and fan, broke down walls. Music fans, once fed a top-down stream of culture and content, became the tastemakers. And the music industry as a whole largely pivoted from a sales-based business model to a streaming-heavy consumption model.

As the decade comes to a close and enters a new era, The Recording Academy reflects on 10 moments and developments that forever changed the music landscape for the listener, the artist and the biz itself in the 2010s.

The Rise Of Streaming Services

Spotify on tablet

Nowadays, music fans are accustomed to having complete on-demand access to millions of songs at the convenient touch of a button. That's all thanks to major streaming services like Spotify, Apple Music, YouTube Music, Tidal and Amazon Music, which have collectively helped shift the consumption of music from ownership-focused to access-based via subscription models.

Read: Who Ruled Music Streaming In 2019?

Today, streaming accounts for approximately 80 percent of the music industry's revenue. Culturally, playlists are now a primary source for new-music discovery, becoming powerful launch pads for artists and labels and largely replacing traditional tastemakers and gatekeepers like radio and music blogs. As well, major streaming services have helped discover and proliferate niche genres and global sounds. Chances are you'll still discover your next favorite artist, album and song on a streaming service 10 years from now.

Hip-Hop Reigns Supreme

The 2010s saw hip-hop reach a new level. Trap, a rap subgenre popularized in the early 2000s and rooted in the American South, reached mainstream crossover success when artists like Beyoncé, Lady Gaga and Katy Perry integrated the sound into their pop-centric music. The genre also birthed today's leading rap stars and producers, including Future, Migos, Gucci Mane, Sonny Digital, Metro Boomin and Mike WiLL Made-It.

Most recently, the so-called "SoundCloud rap" explosion has launched the careers of bona fide stars like Post Malone, Lil Pump, Trippie Redd, Lil Tecca and Rico Nasty. By 2018, the scene achieved its first chart-topping album via the late South Florida rapper XXXTentacion, who's second artist album, ?, debuted at No. 1 on the Billboard 200 chart in the U.S. last March. Chicago SoundCloud rapper Juice WRLD, who died earlier this month, continued the streak when his second album, Death Race For Love, topped the Billboard 200 chart this past March.

Read: Find Out Who's Nominated For Best Rap Album | 2020 GRAMMY Awards

Bolstered by the rise of streaming—Chance The Rapper's 2016 mixtape, Coloring Book, became the first streaming-only album to reach the Billboard 200 charts and win a GRAMMY—hip-hop and R&B surpassed rock as the most popular genre in the U.S. for the first time ever in 2017. What lies ahead for the genre is both a mystery and a wide-open opportunity.

The Latin Music Explosion

Where the 2000s popularized regional and niche sounds like bachata and banda, the 2010s saw Latin music skew toward urban and contemporary styles, setting the stage for urbano, the umbrella term encompassing genres like reggaeton, Latin trap, dembow and more, to reach critical mass.

The decade's Latin music victor is the undeniably catchy, omnipresent international breakout hit "Despacito" from Luis Fonsi featuring Daddy Yankee. Released in January 2017, the track, which claims the top spot for the most-streamed music video of all time, set off the so-called "Despacito effect," a music industry phenomenon that consequently ushered in an avalanche of Spanish-language hits and mainstream pop crossovers. The international success of the Spanish-language track ultimately helped break down cultural and language barriers across the global pop spectrum.

Read: Los Angeles' First Permanent Latin Music Gallery Launches At GRAMMY Museum

With Latin music ranking as the fifth-most popular genre in America, in terms of album consumption, the future burns bright for the sound.

K-pop, Afrobeats And The Globalization Of Pop

One of the most notable changes in the pop landscape this decade comes in a rainbow array of languages and cultures: the globalization of pop, led by the international sounds of K-pop from Korea and Afrobeats from West Africa and the wider diaspora.

While modern K-pop dates back to the '90s, the genre reached true international scale in 2012 with the arrival of Psy's breakthrough viral hit, "Gangnam Style." The track's official music video would eventually become the first video ever to reach 1 billion views on YouTube, once standing as the most-viewed clip on the video-sharing platform.

Psy and "Gangnam Style" set the stage for the K-Pop explosion in the U.S. and across the globe: BLACKPINK became the first K-pop girl group to perform at Coachella in 2019 and BTS became the first K-pop act to top the Billboard 200 chart via their 2018 album, Love Yourself: Tear.

Read: Why is K-pop's popularity exploding in the United States?

Currently, Afrobeats is the next international sound sweeping pop music. Major stars like Kanye West and Rick Ross have all collaborated with Afrobeats acts. Drake's 2016 international hit "One Dance," once the most-streamed song on Spotify, featured Nigerian Afrobeats artist Wizkid, who would go on to sign with RCA Records in what became the biggest record deal ever for an African artist. This past July, Beyoncé released The Lion King: The Gift, the soundtrack album to the 2019 Lion King remake, which featured African and Afrobeats artists like Wizkid, Burna Boy, Mr Eazi and many others. With major labels like Warner Music Group and Universal Music Group betting on Afrobeats, all eyes are now on Africa.

Social Media Makes Impact

With nine out of 10 regular social media users partaking in music- or artist-related activities on social apps and 63 percent of users employing social media technology to discover new artists, social media's massive impact on the music industry is virtually immeasurable.

Most notably, social media has broken down the walls once separating artists from listeners. Musicians can now use multiple social media avenues to directly communicate with fans, and vice versa, creating a "bond" between the two parties like never before. On a business front, social media has changed the A&R and music discovery game forever: Shawn Mendes blew up on Vine, Tori Kelly built her career off YouTube videos and Cardi B was an Instagram star before she was a chart-topping rapper.

Read: Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

Social media marketing, led by memes, social media challenges, viral songs and dance challenges, is the next wave for the music industry. Today, the video-sharing social network TikTok, which introduced Lil Nas X and his viral hit, "Old Town Road," to the world is being touted as the future of the biz. 

Beyoncé And The "Surprise Album" Formula

Nine Inch Nails' immersive marketing campaign for Year Zero and Radiohead's pay-what-you-want model for In Rainbows may have shocked the music industry, but Beyoncé completely subverted the system when she surprise-dropped her self-titled album in December 2013. The 23-time GRAMMY champ dropped Beyoncé, marketed as a "visual album" comprising 17 videos to coincide with the project's 14 tracks, with zero advance notice, skipping the months-long marketing and promotional campaigns that have become the industry standard for artists of pop-star stature.

Read: J Balvin & Bad Bunny Drop Surprise Album 'Oasis,' Release Sensual Single "Que Pretendes

The unconventional formula worked: Beyoncé debuted at No. 1 on the Billboard 200 chart in the U.S. and once stood as the fastest-selling album ever on the iTunes Store. The success behind the album's surprise-drop approach sparked an industry trend, and newfound marketing tactic, that saw everyone from J Balvin and Bad Bunny to little sister Solange following in Beyoncé's gold-dusted footsteps.

Music Festival Inc.

Music festivals have been a part of American music history since the days of Woodstock and Monterey Pop Festival in the late '60s. Over the past decade, however, the culture and business of music festivals have developed from a DIY approach to a fully fledged industry. In 2017, Coachella Valley Music and Arts Festival, which celebrated its 20-year anniversary this past April, became the first reoccurring festival franchise to gross more than $100 million, with a total gross of $114.6 million that year. Goldenvoice, the organizers behind Coachella, also holds the overall record for all-time top festival gross for its 2016 event Desert Trip, which brought in a record-breaking $160 million in 2016.

In addition to big payouts for festival producers and headlining artists alike, festivals have also become a creative playground for ambitious acts. Coachella alone has been the home to many milestone moments and industry-wide trends and developments over the past decade, including multiple band reunions (OutKast, Guns N' Roses, N.W.A); the genesis of the booming hologram concert industry; and Beyoncé's game-changing Homecoming headlining performance in 2018. Today, festivals worldwide serve as a breeding ground for artistic ambition and a launch pad for the new, now and next in music technology.

"Hamilton" And The Mainstreaming of Jukebox Musicals

On paper, "Hamilton" reads like an unlikely premise: a hip-hop Broadway musical based on the life of American Founding Father Alexander Hamilton. What unfolded was an even unlikelier run: 11 Tony Awards, a Broadway box office record and a Pulitzer Prize(!). Since its original off-Broadway debut in New York City in 2015, "Hamilton" has been unstoppable. The show's multiplatinum-certified original Broadway cast recording, released by Atlantic Records in September 2015, went on to peak at No. 3 on the Billboard 200 chart and topped the Top Rap Albums chart. It also took home a GRAMMY for Best Musical Theater Album for 2015, while the show's creator, Lin-Manuel Miranda, received the President's Merit Award from the Latin Recording Academy in 2017. Elsewhere, The Hamilton Mixtape, a 2016 follow-up mixtape album featuring original and deleted songs from the musical, debuted at No. 1 on the Billboard 200 chart.

Read: How Hip-Hop & "Hamilton" Are Transforming An 8th Grade History Class

The breakout success of "Hamilton" has since launched Broadway culture and musicals into the global mainstream unlike any other production before it, shining a new light on the art form and introducing a younger generation to the medium. Its lasting legacy has also initiated a wave of jukebox musicals, pop-music-inspired shows and productions, with everyone from The Temptations ("Ain't Too Proud") to Tina Turner ("Tina: The Musical") receiving the Broadway treatment.

EDM Conquers The Global Dance Floor

In the 2010s, EDM went mainstream. Beloved pop icons crossed onto the dance floor via full-on dance-pop collaborations: Rihanna featuring Calvin Harris, Jack Ü (Diplo x Skrillex) with Justin Bieber, Steve Aoki and One Direction's Louis Tomlinson. Even Britney Spears dabbled in dubstep on her 2011 No. 1 pop hit "Hold It Against Me."

This decade also saw EDM fully infiltrating the GRAMMYs. In the same year dubstep wunderkind Skrillex swept the dance/electronic category in 2012, Canadian electronic artist/producer deadmau5 and French dance legend David Guetta joined Chris Brown, Lil Wayne and Foo Fighters onstage for a televised cross-genre performance. Two years later, in 2014, French electronic icons Daft Punk would win big at the GRAMMYs for their 2013 album Random Access Memories, which took home major awards, including Album Of The Year and Record Of The Year for lead single "Get Lucky."

Watch: Daft Punk, Pharrell Williams win Album Of The Year

Today, EDM artists are among the highest-paid musicians across the board—Calvin Harris ($38.5 million), Marshmello ($40 million) and The Chainsmokers ($46 million) raked in big bucks in 2019 alone—and continue to headline international festivals like Coachella, Lollapalooza and Glastonbury. What was once an underground subculture is now the soundtrack to the future.

The Convergence Of Gaming And Music

Counting more than 2 billion gamers around the world and with the potential to become a $300 billion industry by 2025, today's video game market is thriving. It's no surprise, then, that the music industry wants in on the action. While video games and music have gone hand in hand since the days of "Super Mario Bros." in the mid-'80s, the convergence of the two worlds hit its peak in the 2010s. These days, the music biz is leaning heavily into the gaming industry to unlock new revenue streams, reach new listeners and bolster marketing campaigns.

Video games have always provided a healthy income for major artists via licensing deals: Famously, Aerosmith made more money from their 2008 video game, "Guitar Hero: Aerosmith," than from any of their albums. Still, the current wave of video game and music crossovers takes the approach to the next level via virtual concerts. This past February, superstar producer/DJ Marshmello performed an exclusive in-game "concert" in "Fortnite," a massively popular online video game, that attracted more than 10.7 million people. A clip of the performance has since garnered +45 million views on YouTube. Following the concert, Marshmello released Marshmello Fortnite Extended Set, a DJ mix album based on the virtual performance, which topped Billboard's Top Dance/Electronic Albums chart in the U.S. With video games and music now at the forefront of pop culture, the two industries will continue to push into the future together.

2020 GRAMMY Awards: Complete Nominees List

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"WE ARE ALL WINNERS": 2020 GRAMMY Award Nominees React On Social Media

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From first-time nominees Lizzo, Billie Eilish and Lil Nas X to GRAMMY winners James Blake, H.E.R., Ariana Grande and The Chemical Brothers, current nominees are filling their social media with messages of gratitude and joy
Ana Monroy Yglesias
GRAMMYs
Nov 20, 2019 - 1:06 pm

With the full 62nd GRAMMY Award nominations dropping bright and early this morning, the music industry is now wide awake and celebrating on social media.

Read on to share in the excitement with some of the 2020 GRAMMY nominees: Lizzo, James Blake, Billie Eilish, H.E.R., Yola, Lil Nas X, Ariana Grande and more!

First-time nominee Lizzo is "feelin' good as hell" about her momentous eight nods, which include Record Of The Year, Album Of The Year and Best New Artist. She took to her Twitter bright and early, not long after the news went live to share the big mood. "THIS HAS BEEN AN INCREDIBLE YEAR FOR MUSIC AND IM JUST SO THANKFUL TO EVEN BE PART OF IT," she beamed in her second tweet, followed by "WE ARE ALL WINNERS." Congrats, queen!

Billie Eilish is another first-time nominee who's also up for Record Of The Year, Album Of The Year Best New Artist and more. The young anti-pop star, whose older brother FINNEAS produces her music, wrote "BETWEEN ME & MY BROTHER ITS 11 NOMINATIONS thank u grammyyys this is an honor." Talk about a sibling power duo!

Another first-time nominee and Best New Artist contender, Yola, is reveling in this big day. "I'm trying to find the right words for the @RecordingAcad nominations this morning, this is an absolute dream!!" the rising Queen of Country Soul first wrote on Twitter this morning.

Two hours later, the British songstress came up with a few more words to summarize her joy: "To be be nominated for four @RecordingAcad #GRAMMYs in the 10th month of my debut year is beyond a dream come true. Thank you to my incredible team and everyone who has supported and believed in me along the way. I'm truly honoured to be in the category with every artist nominated."

Country/trap king Lil Nas X also joined the first-time nominee rodeo with six nods, including for Best New Artist, Album Of The Year—for his debut EP, 7—and Record Of The Year for "Old Town Road."

"NO F***ING WAY" he wrote on Twitter. Yee-haw indeed, cowboy.

GRAMMY-winning alt-electro crooner James Blake, who was a Best New Artist nominee back at the 56th GRAMMY Awards, also took to social media to share the weight of this prestigious peer recognition. "Assume Form nominated for best alternative album! This one meant a huge amount to me. ahhhhhhhhh! LOVE YOU ALL," he wrote on Instagram.

Rising R&B powerhouse H.E.R., won her first two GRAMMYs at the 61st GRAMMY Awards, where she was a Best New Artist nominee. She is understandably thrilled about her five nominations this year, and gave her tweet the all-caps, multiple-exclamation-point treatment: "5 NOMINATIONS!!!! WHAAAAAT. THATS CRAZY!!!! AGAAAAAINNNNNN. AAAHHHHHHHHHHHHHHHHHHH. GOD IS GREAT."

Pop queen Ariana Grande may have won her first GRAMMY earlier this year, for Sweetener, but she was still blown away by today's news. She is up for five awards this year, including for Album Of The Year and Best Pop Vocal Album (the gramophone she snagged in 2019) for her 2019 follow-up, thank u, next.

In one of her excited tweets this morning she wrote, "thank u for acknowledging this music my beautiful best friends and i created in just a few weeks together. the acknowledgement is truly enough on its own for me and my heart."

GRAMMY-winning alt-rock stalwarts Cage The Elephant were stoked to earn another Best Rock Album nod, the category they won at the 59th GRAMMY Awards. The band wrote, "Such a blessing and honor to wake up this morning and see we're nominated for a GRAMMY!!! BIG LOVE!!!! @RecordingAcad #GRAMMYs2020 #GrammyNominations #GRAMMYs."

First-time nominees and Brit-rock experimenters The 1975 are celebrating their Best Rock Song nomination, sharing, "// B E S T R O C K S O N G - N O M I N A T I O N // @RecordingAcad L O V E #GRAMMYs," along with a picture featuring lyrics from the nominated song, "Give Yourself A Try."

Nigerian Afro-fusion artist Burna Boy also received his first GRAMMY nomination this year, as his major 2019 album, African Giant, is up for Best World Music Album. He joined in the conversation, retweeting a plethora of fan congrats, as well as his own post, which simply read, "African Giant #GRAMMYs @RecordingAcad!!"

Young rapper YBN Cordae officially joins the ranks of GRAMMY-nominated artists with his two first-ever nods (Best Rap Song and Best New Rap Album) for his 2019 debut LP, The Lost Boy. He shared his excitement with a tearful video of gratitude on his IG stories, as well as several tweets, one of which read, "Bro my DEBUT album got nominated for BEST RAP ALBUM..... this sh*t crazy."

He also tweeted a video of himself from just two years ago, prophesizing more was on the horizon ("This is just the beginning…give me two years"). "Don't let nobody tell you can't do whatever the f**k you put your mind too," this tweet read. Dayum, word.

While there are far too many nominees to share in this article, let's go out with pivotal U.K. electronic duo The Chemical Brothers, who are up for three GRAMMYs this year, including Best Dance/Electronic Album. They were first nominated (and won) back at the 40th GRAMMY Awards, for their classic 1997 track "Block Rockin' Beats."

"Joyful about today's 3 Grammy @RecordingAcad nominations for Best Dance/Electronic Album (No Geography), Best Dance Recording (Got To Keep On) & Best Music Video (We've Got To Try)! Love & gratitude to all that made it possible! #NoGeography #GRAMMYNoms #GRAMMYs #ChemicalBrothers," they shared.

Stay tuned to GRAMMY.com, our YouTube page, our social channels (follow us on Facebook, Instagram and Twitter) and our newsletter (sign up below) for the latest on all things 62nd GRAMMY Awards. And don't forget to tune in on Jan. 26, 2020 to catch the Biggest Night In Music to find out who takes home the golden gramophones!

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2020 GRAMMY Awards: Complete Nominees List

Lil Nas X

Lil Nas X

Photo: Noam Galai/Getty Images for BuzzFeed

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Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

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"We get 10 to 15 inquiries a day from artists and labels wanting to pay us to use their song," Devain Doolaramani, who manages over 20 TikTok users, recently told Rolling Stone
Ana Monroy Yglesias
GRAMMYs
Aug 26, 2019 - 2:22 pm

Whether or not you've ever downloaded the app, it's likely you've been hearing about TikTok more and more this year. Though it may be most popular among teens and pre-teens, the short-form video app is not one to brush off as a mindless youth trend. Its users upload 15-second videos set to music (denoted in text at the bottom of the clip) onto the platform, offering the chance for both the uploader and the artist of the song to gain viral fame. And while striving for your moment—however brief—in the spotlight is nothing new, teens' obsession with the year-old app is already making waves in the music industry.

Last month, 20-year-old Lil Nas X broke records as his viral Billy Ray Cyrus-assisted "Old Town Road" took the longest run ever at No. 1 on Billboard's Hot 100, holding its reign on the all-genre chart for 17 weeks in a row. Back in February, the then-unknown rapper, two months after self-releasing the original version of the country-trap song, uploaded it to TikTok along with a "challenge": to change into Western garb before the drop. The song went viral on the app as users like Michael Pelchat, a.k.a. NiceMichael, added their own versions. A month later, Lil Nas X signed to Colombia Records and in April they released the record-breaking remix.

Lil Nas X is not the only notable artist to effectively harness the power of TikTok. Lizzo joined the platform in June and offered the #DNATest challenge, featuring her 2017 bop "Truth Hurts"—she opens the song with "I just took a DNA test, turns out I'm 100% that bitch." This month, the two-year-old song became her first top 10 track on the Hot 100, hitting No. 4 on Aug. 10. "Juice," from her latest LP Cuz I Love You, is her only other song to date to make the all-genre chart, reaching No. 9. The newfound viral moment of "Truth Hurts," similar to that of Lil Nas X, led Lizzo to release a new remix, featuring DaBaby.

A recent Rolling Stone feature examining the app's rapid growth and impact on the music industry highlights the move for labels and artists to push their music on the platform. "We get 10 to 15 inquiries a day from artists and labels wanting to pay us to use their song," Devain Doolaramani, who manages over 20 TikTok users, recently told the outlet. The article explains that the Chinese company Bytedance purchased the lip sync video app Musical.ly in late 2017, and, in August 2018, shut it down and migrated its user base to the new TikTok, giving it a starting point of 500 million monthly global users.

Speaking to both active uploaders and people who support its uploaders, like Doolaramani, Rolling Stone found that the algorithm better supports the chance for 15 seconds of fame, as it "is constantly searching for new clips, rather than just pushing out the latest videos from already popular users." The algorithm also seems to push videos and challenges—and their featured songs—that are already doing well to the next level. Doolaramani noticed that songs featured in around 3,000–5,000 videos seem to get more a bigger boost once they reach that point.

The platform even offers "creator partner managers" for popular users invited into their Creators Program. Pelchat, whose profile says he has over 922,400 fans, is part of the program. As he told Rolling Stone, his manager can help push his videos with lower views to the next level.

"Within the hour, [the video] had 80,000 more likes than what it had before. They have some magical button that they can press and just promote [a video] to the world," Pelchat said, when describing what happens after he reaches out about a video. He added that managers "have a very key part in pushing what [TikTok] wants to do."

Yet, while record labels are currently paying popular TikTok-ers to promote their songs, they could require the platform to pay for the rights to use their music in the future. The article points to a recent Bloomberg report that Universal, Sony and Warner are all renegotiating their existing deals, which expire soon, with the platform.

While it's not clear exactly what the future of TikTok will look like, it is clear that the way young people consume music is ever-changing, and the short-form video app is a major part of that.

Watch: Lizzo & Missy Elliott Turn Up The "Tempo" In Brand-New Video

Lightning in a Bottle 2018

Lightning in a Bottle 2018

Photo: Aaron Glassman

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Your 2019 Guide To The Best Summer/Spring Music Festivals

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Having trouble keeping up with 2019's many music fests? We've got you covered with this comprehensive list of 20+ ones to check out across North America—plus a few abroad
Ana Monroy Yglesias
Jennifer Velez
GRAMMYs
May 8, 2019 - 10:40 am

Both weekends of Coachella 2019 have come and gone, which means that we are fully entrenched in music festival season in North America. Since late last year, the fest lineups keep coming, and, like many of you, we couldn't be more excited for the sunny, music-filled days around the corner.

To help you keep abreast on all the major fests you can explore this summer, we've compiled this handy list to highlight some of the ones across the country (plus a few abroad) you may want to check out.

Related: Jan Blomqvist Talks Playing Coachella, Berlin Techno & Covering The Rolling Stones

MAY
 

Lightning in a Bottle | May 8–13 | Bakersfield, Calif.

Need to get away and lose yourself in the music ASAP? Well, Lightning in a Bottle is probably calling your name. Bring your pool floaties to cool off in Buena Vista Lake, home to the new location of the Southern California camping music fest. Run by the good time experts/electronic music connoisseurs at the DoLaB, which just made an appearance at Coachella; the environmentally and socially conscious event was one of the first major "transformational music festivals" that so many others have been modeled after.

This year's stacked musical lineup features seven stages and a variety of house, techno and bass artists, featuring GRAMMY-nominated British dance duo Disclosure, a 3D experience from Flying Lotus, Santigold, Toro y Moi, Gramatik, Channel Tres, DJ Koze and Damian Lazarus. There will also be yoga, sound healing, and engaging talks, like one with activist hip-hop duo Climbing PoeTree titled "Creativity is the Antidote to Destruction: Artistic Tools for Urgent Times."

Tickets are still available with options that range from two to five days; more info here.

Corona Capital Fest | May 11 | Guadalajara, Mex.

Taking place on Mexico's West Coast in the city of Guadalajara, Corona Capital will bring the country some of the biggest names in rock, electronica and pop. Featuring Phoenix, the Yeah Yeah Yeahs, Tame Impala, The Chemical Brothers, Christine & the Queens and more, the fest will give people in Mexico the unique opportunity to see artists that tend only to stop by in Mexico City, which hosts its own Corona Capital fest.

Those visiting the country for the fest will find the one-day event a convenient factor, as they can explore the rich history and culinary vastness of the second-largest city in the country, which is known to be the area where tequila and mariachi originated. Sports fans will find excitement in listening to music at the festival site, which is also home to the city’s soccer team, Las Chivas. For more information, visit the festival's website.

GRAMMYs at Corona Capital: Holy Ghost! On What "Do This" Is Really About & Why They Feel So Good About 'Work'

Electric Daisy Carnival | May 17–19 | Las Vegas

Rave lords Insomniac have been bringing the beats with their now-global Electric Daisy Carnival (and its many other EDM events) at the 23rd annual EDC. The flagship fest's ninth year in Las Vegas will take over Sin City from May 17–19 this year. The 2019 lineup is positively stacked with dance music greats, featuring GRAMMY winners Diplo, David Guetta and Tiësto, plus GRAMMY nominees TOKiMONSTA, Paul Oakenfold, Deadmau5, Above & Beyond and Kaskade.

Deadmau5 will be making his first return to the fest since 2010, bringing his new "Cube 3.0" stage setup, and Guetta will be back for his first time since 2012. Australian singer/songwriter DJ/producer extraordinaire Alison Wonderland, plus GRAMMY-nominated rave icons Steve Aoki and Armin van Buuren will bring fire to the three-day event.

If you want to get your dance on and check out the carnival rides, interactive art and plenty of lights and lasers with EDC in Vegas, you're in luck; tickets are still available. Check out EDC's website for more info.

Hangout Music Fest | May 17–19 | Gulf Shores, Ala.

If you're looking for something where you can chill in one spot, perhaps by a body of water, Hangout Music Fest in Gulf Shores, Ala. may be more along the lines of what you're craving. The 10th anniversary, which the organizers have coined a "music vacation," will take place on May 17–19 on the beach.

The stacked lineup of over 50 acts is pretty diverse among artists and genres, with big names in dance music such as GRAMMY winner Diplo, GRAMMY nominees Mura Masa and Sofi Tukker, along with Detroit hero GRiZ and dance festival favorite Alison Wonderland.

Meanwhile, artists in the pop/indie-rock arena include GRAMMY nominees Hozier and Bebe Rexha, as well fan favorites The 1975, Walk The Moon and Jimmy Eat World. 

For more info and to see the complete list of artists, visit the Hangout Fest website.

BottleRock | May 24–26 | Napa, Calif.

If you want to experience the literal fruits of the world-renowned Napa Valley wine country while listening to some solid jams, BottleRock, which is located in wine-rich Napa, may be the fest for you. Its seventh-edition festival's top-tier headliners are GRAMMY winners Imagine Dragons, Mumford & Sons and Neil Young, who will be playing with Lukas Nelson's band Promise Of The Real. Other notable acts include Santana, Pharrell Williams, Gary Clark Jr., Sylvan Esso, Logic, Lord Huron, Nathaniel Rateliff & The Night Sweats and Tash Sultana.

Other festival highlights include the Culinary Stage, which features both music from the likes of Big Boi and Juanes, as well as more culinary-focused guests, including Antoni Potowski, the resident foodie of "Queer Eye." No matter your fuel of choice, attendees can expect an amazing selection of Northern California wine, beer and even craft cocktails, as well as food prepared by your neighborhood Michelin-starred Napa faves. The Silent Disco offers even more music, with GRAMMY-nominated dance greats The Crystal Method and Paul Oakenfold taking the decks.

Tickets, including one-day and three-day options, are still available on the fest's website.

More: Tomasa Del Real On Bringing Her Take On Reggaetón, NeoPerreo, To Coachella

Primavera Sound | May 30–June 1 | Barcelona

If you've been itching to take a trip abroad in a scenic European city and have eclectic music tastes, you'll have a blast at Barcelona's Primavera Sound. The 19th edition of the music festival offers what organizers coined "The New Normal," a 50/50 gender split among performers. Of the 226 billed artists, over half are women.

The beautifully dense lineup includes both big names and hidden gems across genres, yet the headliners alone show that they are walking their talk. Erykah Badu, Future, Interpol, Tame Impala, Janelle Monáe, Solange, J Balvin, Rosalía, Nas, James Blake and Robyn all take the top spots.

The rest of the lineup is also filled with gems, including Kali Uchis, Liz Phair, Carly Rae Jepsen, Clairo, Cuco, Mura Masa, Empress Of, FKA Twigs, Pusha T and Big Red Machine (the National's Aaron Dessner and Bon Iver's Justin Vernon collab project).

The festival has also highlighted Primavera's commitment to urban music, with a focus on reggaeton and hip-hop. From the Latin side, in addition to unofficial second-wave reggaeton leader J Balvin, old-school genre legends Ivy Queen (one of the first and few women in the emerging scene in the '90s) and DJ Playero will be throwing down. From the U.S. side, Primavera 2019 will feature an exciting selection of female rappers, including Tierra Whack, Princess Nokia, CupcakKe and Rico Nasty.

Tickets, including single-day options, are still avaible on Primavera Sound's website.

Governors Ball | May 31–June 2 | New York City

Governors Ball Music Festival is returning for their ninth year on Randall's Island Park in New York City on May 31–June 2. 2019 will bring performances by headliners The Strokes and GRAMMY nominees Tyler, the Creator and Florence & the Machine.

The three-day music, art and music event certainly brings an N.Y.C.-inspired melting pot approach to their lineup, and this year does not disappoint. Other highlights include GRAMMY winners Lil Wayne and Kacey Musgraves, GRAMMY nominees SZA, Nas, The Internet, Jorja Smith, Bob Moses, Charli XCX, ZHU, plus Vince Staples, BROCKHAMPTON, Blood Orange, Clairo, Bazzi, MØ, Major Lazer (DJs Jillionaire, Walshy Fire and GRAMMY winner Diplo), Noname, Kaytranada, Gesaffelstein and King Princess.

More info on tickets, as well as the complete lineup and event details, can be found on the Governors Ball site.

Related: Tinder Teams Up With EDC, Gov Ball & More Music Fests For "Festival Mode"

JUNE
 

Roots Picnic | June 1 | Philadelphia

The Roots Picnic is back for its 12th year on June 1 and will feature a special headline performance from GRAMMY-winning band The Roots in celebration of the 20th anniversary of their 1999 album Things Fall Apart. 

H.E.R., 21 Savage and Lil Baby are among other artists on the music festival's bill. Raphael Saadiq,Tank & The Bangas and City Girls will also perform at the one-day event, taking place at its new location at The Mann At Fairmount Park in Philly. 

"We finally have a Roots Picnic in the Park," The Roots' manager Shawn Gee and President of Live Nation Urban said. "The vision 12 years ago was always to provide an all-day musical and cultural experience in Fairmount Park. Black Thought, Questlove and I grew up spending our Sunday afternoons at the Belmont Plateau in Fairmount Park watching Philly DJs spin, and enjoying the vibe and the culture. It's a great feeling to be able to come full circle."

For more information on tickets, visit the Ticketmaster website.

Splash House | Jun 7–9 | Palm Springs, Calif.

Splash House has been bringing the beats to the pastel-colored desert of Palm Springs for several years now, and will return June 7–9 (as well as in August). GRAMMY-winning French electro heavyweights Justice, GRAMMY-nominated U.S. house music stalwart Armand van Helden, New York-based house producer Jai Wolf and U.K. bass/trap champ TroyBoi will headline. The three-day fest takes place poolside at three beautiful desert aesthetic hotels: The Renaissance, The Riviera and The Saguaro.

The rest of the lineup offers an equally impressive and diverse group of electronic artists, including GRAMMY nominees Jax Jones and Dirty South, along with Pete Tong, A-Track, CRAY and more. Shiba San, Dusky, Kidnap and a few others will keep the vibes going into the nighttime, with official after-hours shows at the Palm Springs Air Museum.

Daytime tickets for the June edition of Splash House went quickly, but they can be requested via a ticket exchange program. More info on all options can be found on Splash House's website.

Bonnaroo | June 13–16 | Manchester, Tenn.

Founded in 2002, this down-south outdoor fest once specialized in all things folk and jam. Nowadays, the lineup's diversified a bit, welcoming artists of nearly every popular genre. This year's Bonnaroo will take place June 13–16 at Great Stage Park, a 700-acre farm and event space in Manchester, Tenn., 60 miles southeast of Nashville.

The diverse group of artists on Friday alone include Phish, Childish Gambino, Solange, The Avett Brothers, Brockhampton, Courtney Barnett, Gojira, K.Flay and more. Post Malone, Odesza, Kacey Musgraves, The National, ZHU, John Prine, Maren Morris, The Lumineers, Cardi B and more will also get the farm grooving.

New for 2019, Bonnaroo will feature a "Sanctuary of Self-Love" campground experience curated by Paramore's Hayley Williams. There will also be circus acts, immersive cinema shows, theme parties, and the fest's first-ever Pride parade.

Tickets can be found on the festival's website.

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Ruido Fest | Jun 21–23 | Chicago

For three days, Ruido Fest takes over Union Park, also home to Pitchfork Fest, and turns Chicago into a Latin alternative music mecca. This year, the music festival happening June 21– 23 celebrates its 5th edition and will gather iconic music groups like El Tri, Los Tigres Del Norte, Hombres G and Enanitos Verdes on the same stages as rising stars like Latin urban artist Tomasa Del Real, Helado Negro, Monsieur Perine and many more. From rock, to pop and electro, this festival boasts some of the best in established and up-and coming music artists in the Latin genre For more information on Ruido fest, visit their website.

Firefly | June 21–23 | Dover, Del.

Firefly Music Festival, which touts itself as "the East Coast's largest music and camping festival," returns for its eighth year in The Woodlands of Dover, Del. The June fest will feature GRAMMY-nominated headliners Panic! At The Disco, Post Malone and Travis Scott. 

GRAMMY winners TLC, Vampire Weekend and Zedd, as well as GRAMMY nominees Courtney Barnett, Death Cab For Cutie, DJ Snake and Tyler, The Creator will also perform at the woodsy fest. Alison Wonderland, Brockhampton, Dashboard Confessional, GRiZ, Kygo, Gucci Mane, Jessie Reyez, Snail Mail, Walk The Moon, and Young The Giant are also on this year's bill.

Tickets, along with "glamping" options, can be purchased on Firefly's website.

JULY
 

Essence Festival | July 4–7 | New Orleans

Essence Festival returns for its 25th year of celebrating black culture in New Orleans. The music portion of the event will take place from July 4–7 at the Mercedes Benz Superdome, with billed performers like Missy Elliott, Timbaland, Pharrell Williams, Brandy, Jermaine Dupri, H.E.R., Big Freedia, Ledisi, Mary J. Blige and many more. Former First Lady Michelle Obama will also bring extra inspiration to the main stage on Saturday.

Four other stages at the Superdome will showcase more talented artists such as AlunaGeorge, City Girls and Normani, as well as Mase, Ginuwine and Slick Rick.

Several different music fest ticket options are available, more info here.

Essence 2018: H.E.R. Opens Up On Mystery, Musicianship & Essence Fest

Mad Cool | July 11–13 | Madrid

Mad Cool Festival's diverse musical lineups have brought out a global fan base to its home in Madrid every year since 2016. Bon Iver, Vampire Weekend and Noel Gallagher's High Flying Birds top the lineup on Thursday, which also features Canada's Kaytranada, La Dispute and The Hives. Friday will bring out The National and the Smashing Pumpkins as headliners, plus Madrid's own Vetusta Morla, Wolfmother and Germany's Sophie Hunger, among other exciting acts. Saturday closes off the musical celebration with The Cure, The 1975 and Greta Van Fleet.

If this lineup hasn't inspired you to experience the fest, maybe visiting the beautifully historic city of Madrid will. Single-day and three-day tickets can be found on Mad Cool's website.

Pitchfork Music Festival | July 19–21 | Chicago

The 14th annual Pitchfork Music Festival, held at Union Park in Chicago, offers an eclectic lineup perfectly embodied by its headliners: GRAMMY-nominated dancefloor-pop innovator Robyn, GRAMMY-winning godfathers of funk The Isley Brothers and GRAMMY-nominated sister trio HAIM.

The Isley Brothers, consisting of remaining members Ronald and Ernie Isley, will be celebrating 60 years as a group at the fest, bringing the funk with "special guests," Pitchfork reports. GRAMMY-winning blues and gospel icon Mavis Staples will also bring her longtime musical excellence to the three-day event.

GRAMMY-nominated hip-hop powerhouses Earl Sweatshirt, Jeremih and Pusha T, along with fellow GRAMMY nominee and electro-pop stalwart Charli XCX, are also slated to play. Several innovative '90s acts will also be performing: London-based avant-garde dream-pop group Stereolab, Scottish folk-pop band Belle & Sebastian (who will be playing their 1996 album If You're Feeling Sinister in full) and Swedish GRAMMY-nominated MC Neneh Cherry, who earned a nod for Best New Artist at the 32nd GRAMMY Awards in 1999.

The festival prides itself on highlighting emerging talent; some of the up-and-comers on the lineup are 20-year-old dream-pop artist Clairo, L.A.-based social activist/rapper JPEGMAFIA, French-Cuban electro-soul sister duo Ibeyi and 21-year-old N.Y.C. rapper Rico Nasty.

Both weekend and single-day tickets are available; visit the fest's site for more info.

Float Fest | July 20–21 | Gonzales, Texas

Billed as the "only festival in the world to combine the Texas tradition of floating the river and live music," Float Fest 2019 will feature Gucci Mane, Major Lazer, Ice Cube, Kaskade, Portugal. The Man, The Flaming Lips, Big Gigantic, Zeds Dead, Grouplove, Big Boi, Jungle and more at its new home at a private ranch on the Guadalupe River in Gonzalez, Texas.

"We're thrilled to be moving to a new city and keep the tradition of our fest going. Gonzales is known as the birthplace of Texas independence and we can't think of a better place to celebrate a festival rich in Texas traditions such as live music, floating the river, and camping," Float Fest founder Marcus Federman said.

Additional performers include G. Love & Special Sauce, Missio, St. Lucia, Houndmouth, The Floozies and more. The fest will also be partnering once again this year with local business to organize a river cleanup project. 

Tickets, including weekend and day passes, can be found on Float Fest's website.

Related: Exclusive: Lizzo On Lollapalooza, New Music & RuPaul's 'Drag Race'

Lovebox | July 12–13 | London

Chance the Rapper, Solange, Cypress Hill and 2 Chainz are among the headliners that make the U.K.'s Lovebox an international music festival with one of the most exciting lineups. Taking place in London's Gunnersbury Park, the two-day fest will also have Lizzo, Brockhampton, Action Bronson, and Kaytranada hit the stage.

The fest will also feature plenty of U.K.-based artists, including J Hus and Slowthai. For more information, visit the festival's website.

Newport Folk Festival | July 26–28 | Newport, R.I.

Newport Folk Festival returns for its 60th year to Newport, R.I., for a three-day fest. Taking place at Fort Adams State Park, Newport offers rolling lineup announcements, meaning some artists are still yet to be announced.

The genre-diverse bill is absolutely stacked: Audiences can expect sets from Maggie Rogers, Noname, Sheryl Crow, Hozier, Kacey Musgraves, Portugal. The Man, Stephen Marley and The HighWomen. The latter is a new country supergroup consisting of Amanda Shires, Brandi Carlile, Maren Morris and Natalie Hemby, who have yet perform together publically.

Even without the complete lineup, tickets to Newport have sold out. That said, tickets can be still requested via Newport's fan-to-fan exchange; more info here.

GRAMMYs at Newport 2018: Exclusive: Brandi Carlile On 'By The Way, I Forgive You' & "The Joke"

AUGUST
 

Lollapalooza | Aug. 1–4 | Chicago

Lollapalooza, the iconic Chicago fest held annually in the Windy City's Grant Park, always gets a long lineup of some of the biggest names in music, along with plenty of artists steadily rising to household-name status. For example, prior to dropping their major-label debut LPs this year, both Billie Eilish and Lizzo performed at the 2018 fest.

This year's flagship (organizers have launched Lollas globally now, too) event offers a diverse lineup, including GRAMMY winners Childish Gambino, Ariana Grande, Kacey Musgraves, Flume, Lil Wayne and H.E.R.. Janelle Monáe, The Strokes, J Balvin, Rosalía, Tame Impala and RÜFÜS DU SOL will also bring heat to the four-day fest.

For ticket information, visit Lollapalooza's website. 

Lolla 2018: Exclusive: Billie Eilish On Success, Her Radio Show & New Music

Outside Lands | Aug. 9–11 | San Francisco, Calif.

San Francisco's biggest music festival returns for its 11th year in the city's gorgeous Golden Gate Park. Outside Lands' 2019 lineup features 2019 GRAMMY winners Childish Gambino, Kacey Musgraves, Leon Bridges, Lauren Daigle, Ella Mai, PJ Morton and Anderson .Paak.

This year's stellar lineup also includes earlier GRAMMY winners Twenty One Pilots, Edie Brickell, Flume, Lil Wayne, Paul Simon and Mavis Staples. GRAMMY nominees Bebe Rexha, Tierra Whack, Blink-182, Counting Crows, Hozier, the Lumineers and Bob Moses will also perform among the trees of Golden Gate Park.

Three-day tickets are currently available for the fest, while Outside Lands typically offers one-day options closer to the event.

Made In America | Aug. 31–Sept. 1 | Philadelphia

Made In America Festival, started by GRAMMY-winning rap legend JAY-Z in 2012, boasts GRAMMY nominee Travis Scott and GRAMMY winner Cardi B as this year's headliners. The two-day event will also include performances from GRAMMY winners Anderson .Paak, with The Free Nationals, James Blake and Kaskade.

61st GRAMMY Awards first-time nominees Jorja Smith and Tierra Whack are also on the bill, along with rising rappers Juice WRLD and Blueface, among others. The eighth annual festival will take place outdoors at Philly's Benjamin Franklin Parkway, and is a great way to close out a busy festival season.

Tickets and more info are available on the fest's site.

No matter your musical and venue taste, there are plenty of festivals to keep you dancing all summer long. Stay tuned to grammy.com for updates on new lineup releases, along with exclusive behind-the-scenes artist interviews from the biggest events as we approach festival season.

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