Blake Lewis, 2018

Blake Lewis

Photo: Tara Ziemba/Getty Images

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SXSW 2018: Behind The Singing Competition Reality TV Show Curtain

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Blake Lewis and two other past singing competition contestants got candid about their experiences and where they are now during a SXSW panel
Renée Fabian
GRAMMYs
Mar 17, 2018 - 3:27 pm

We have an idea of what happens to the winners of some of the biggest reality singing competition stars — for example, take the smash success of GRAMMY winners Kelly Clarkson and Carrie Underwood on "American Idol." But what is life really like after the cameras turn off and the show moves on to the next season, especially if a contestant doesn't win? We got a little insight thanks to the SXSW 2018 panel Now What? Life After Reality TV Singing Shows, held on March 17. 

Moderated by Yahoo Entertainment Music Editor Lyndsey Parker, the panel, the brainchild of Nakia and selected by attendees using the SXSW PanelPicker, featured three artists perfectly poised to give us the first-hand details. Nakia was featured on the first season of "The Voice,” where he competed on Cee Lo Green's team and made it as a top eight semifinalist. Cas Haley was runner-up on season two of "America's Got Talent," and Blake Lewis competed on "American Idol" on season six, making it all the way to runner-up behind winner Jordin Sparks. 

Firstly, the panelists cleared up a few misconceptions about reality TV singing shows. Most contestants on the various competition shows are already working recording artists when they decide to compete on TV. It becomes a tool some artists choose to help their careers, not a fast track to instant success.

"I think why some people in the music business don't like these shows is they see it as a shortcut to stardom or having a career, that you didn't pay your dues," said Parker. "That actually isn't the case. The majority of people were doing careers [before TV]."

The former contestants reviewed how they got onto their respective shows in the first place. Nakia got an email from a producer on "The Voice," inviting him to a private audition, which led to his inclusion in the inaugural season of the show. Lewis was convinced by a friend to audition for "American Idol,” though he had never seen the show. 

About to kick off our What Now? SXSW Panel. #lifeaftertv #sxsw #sxsw2018

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The panel also highlighted the difficulties of the complicated contracts they signed to compete on the shows, explaining that they often limit their options following the end of their season. The contracts often include album options, such as Haley's five-album obligation. While he was able to get out of the option, he advised potential contestants to really look at what they're signing up for because it can impact their career after TV. 

All three panelists said they were glad to have participated in their respective shows, but they have mixed opinions about how helpful they were to their own careers, or whether it could benefit those interested in participating.

When recounting what it was like after his run on "The Voice" was over, Nakia revealed that was initially approached by fans all the time. But as soon as the second season ramped up and fans moved on, he went through a rough time getting back on track.

"Nobody cared anymore," said Nakia. "For me, I'm six years sober and at the time I was seven years sober. It was like withdrawal. I got really depressed, I relapsed. I had a whole year where I was really in a dark place because there was no connection to any of that. … They don't do anything to nurture you after you're gone. They don't help you to stay doing this."

But depending on what you're trying to accomplish with your music career, it’s undoubtable that being featured on a reality show has its benefits. Though Nakia mentioned that some genres (such as folk) might not benefit as much from the mass exposure, reality TV definitely has its place.

"If you're looking for pop fame, yes. If you're looking for a bump in some money, sure," said Haley. "If you're looking for respect as a songwriter, maybe. You'd have to think about it."

The panelists’ advice for what to do once you step off the national TV stage for the last time? It's all about persistence and keeping your musical goals top of mind.

"My advice to people is actually just to stick with it. Keep going," Haley advised. "Just keep doing it. Consistency is where it's at." 

As for what they are doing now? The post-TV show careers of these three singer/songwriters sound like the careers of so many other musicians in the industry. They're hustling, recording, playing live shows, and working to get their music out into the world. 

But each one admitted to being glad they had the chance to participate in a competition show. 

"I had the most fun of my life being on 'American Idol,'" said Lewis.

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Go inside SXSW 2018 with the Recording Academy
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Keith Urban, K-Pop, Women In Music: Go Behind The Scenes At SXSW 2018

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Check out our daily SXSW Recording Academy updates from on the ground in Austin, Texas
Renée Fabian
GRAMMYs
Mar 19, 2018 - 4:38 pm

Monday, March 19

  • What's SXSW all about for the artists who perform at the festival? We're glad you asked because that's exactly the question we posed to 11 artists at this year's festival. From Dorothy to Brandy Clark and Grupo Fantasma, find out what they had to say.
     
  • Post-SXSW syndrome getting you down? From Keith Urban and T.I.'s standout sets to Rubén Blades' documentary and much more, we've rounded up seven of the festival's top moments.

Sunday, March 18

  • "I do it so women can know anything a man can do, we can do just as well, if not 10 times better," said GRAMMY-nominated rapper Rapsody during SXSW. From standout showcases to thought-provoking panels, and spanning artists from Rapsody to Pussy Riot, we rounded up five ways how the Austin, Texas, festival put women in music front and center.
     
  • There was a ton of amazing music filling Austin this weekend at SXSW. From innovative electronic pop sounds to soulful blues and one-of-a-kind voices, we rouned up 7 on-the-rise artists we heard at SXSW who you should keep on your radar. 
     
  • When you need a little vintage charm, take a stroll through Austin, Texas' South Congress neighborhood, "old downtown." Nestled just south of Lady Bird Lake, the area boasts boutiques, eateries, galleries, and music venues that will take you back in time. We captured South Congress in action during SXSW 2018, giving you just a taste of the best Austin has to offer.
    Mar 18, 2018 – 1:38 pm

    Austin's South Congress Boasts Vintage Charm

Saturday, March 17

  • It's "a lot different" according to some natives. Get a taste of what makes Rainey Street a consistent top attraction in Austin, Texas, not only at SXSW but year-round.

    Mar 17, 2018 – 6:38 pm

    Austin's Deep Cultural History On Rainey Street

  • There was a fresh breeze of kindness at SXSW this year, and four-piece female band the Mrs was a big reason why. We had a front-row seat for the group's Kindnesspalooza Music Fest and learned how drummer Andra Liemandt and her bandmates are all about playing music, being kind and giving back to the world.
     
  • Millions of viewers tune into singing competition shows such as "The Voice, "America's Got Talent" and "American Idol." But what is life really like after the cameras turn off and the show moves on to the next season, especially if a contestant doesn't win? We got a little insight thanks to the panel Now What? Life After Reality TV Singing Shows, featuring former singing compeition contestants Blake Lewis, Cas Haley and Nakia. 

    About to kick off our What Now? SXSW Panel. #lifeaftertv #sxsw #sxsw2018

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Friday, March 16

  • Talk about an amazing conversation! Go inside Keith Urban's SXSW keynote discussion during which the GRAMMY winner touched upon his musical upbringing, sobriety to his new album, Graffiti U.

     

  • At SXSW 2018, 6th Street once again shines as the "classic" epicenter of the city's incomparable live music offerings, coming alive with street performances, makeshift stages, packed venues, bustling bars, and music of all genres. Get a closer look at what makes 6th Street a destination for musicians and music fans alike.

Mar 16, 2018 – 1:28 pm

Austin's 6th Street Comes Alive At SXSW

Thursday, March 15

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Dorothy

Dorothy

Photo: Paul Archuleta/FilmMagic

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Dorothy To Brandy Clark: What 11 Artists Have To Say About SXSW

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From the bands they heard to seeking out food and inspiration, find out what artists attending the Austin, Texas, music festival got out of the SXSW experience
Renée Fabian
GRAMMYs
Mar 19, 2018 - 4:36 pm

Each year, SXSW brings thousands of artists to town — from artists on the rise to big names at the top of their game. We had a chance to sit down with a handful of these musicians and find out what their SXSW 2018 experience was like.

Mar 18, 2018 – 1:38 pm

Austin's South Congress Boasts Vintage Charm

From the bands they enjoyed the most to why this festival is so special, sampling Austin's cuisine, consummating social connections, and more, check out what 11 artists dug about the annual music festival in Austin, Texas.

1. Dorothy

Frontwoman for the Los Angeles-based rock band Dorothy, Dorothy Martin, expressed her appreciation for the sheer volume of music SXSW offers those looking to discover something new.

"SXSW has been crazy and fun," Martin said. "There's so many people here and so much music. You can just go see three different bands if you want every night, or more. It's been a lot. Everyone's tired but it's totally worth it and really eye-opening."

2. Grupo Fantasma

One of the hottest funk bands on the scene, the GRAMMY-winning nine-piece Latin orchestra Grupo Fantasma found themselves onstage following a legendary band.

"Last night we played after Preservation Hall Jazz Band at Mohawk," Grupo Fantasma said. "It's rare that we're concerned about going on after a band but that was definitely impressive. … I'd never seen them and that was really incredible."

As Austin natives, Grupo Fantasma have seen SXSW change over the years, and though they have some reservations about the festival overrunning their town every year, ultimately the music makes it worth it.

"There's great new talent coming into town and Austin, of course, is being exposed to the world," they said. "Every time it comes around there's some apprehension. … But then you get down here and you see some great music and you get inspired, and you're like, 'Yeah, let's run around and see some bands.'"

3. Mallrat

Australian pop singer Mallrat intimated she and her friend were chasing after some specific acts during SXSW, including rapper Smokepurpp and pop singer/songwriter Billie Eilish. But her favorite part of her busy festival experience was taking part in her own show.

"The other day we played a show with a few other Australian acts, and our friend Stella Donnelly was on just after us and she's a really fantastic songwriter from Australia so it was cool to finally see one of her shows," Mallrat said. "Otherwise, it's been a bit busy. We haven't had much time to check things out."

4. The Mrs

Four-piece pop/rock collective the Mrs brought a special mission to SXSW this year: kindness. Unsurprising, their Kindnesspalooza Music Festival to support drummer Andra Liemandt's charity The Kindness Campaign was top of mind for the Austin natives.

"We've been really excited about Kindnesspalooza and talking to all the other artists that are going to come and play," they shared. "[We're] just trying to build it up and bring awareness to The Kindness Campaign and just have fun."

5. Amber Rubarth

Singer/songwriter Amber Rubarth happened to be in town to help support the 2017 film American Folk, in which she starred. While she's been in a filmmaking frame of mind, SXSW stands out to her because it really beings the arts together in a meaningful way.

"I went to the documentary shorts in theaters," Rubarth said. "We walked all the way across the river and just hearing bands in all the different places and then going and seeing these short theater documentaries and how music moves through all of those also. I love how it ties all the worlds together. I think with music festivals you see all the bands and everything but I actually really like that it has all the different worlds — it has the film, it has the multimedia, it has the music — and just how those all tie in and they overlap with each other."

6. Demo Taped

Demo Taped, a producer/rapper from Atlanta, was attending SXSW for the first time. Not only did he enjoy seeing acts such as Duckwrth and playing his own showcase during his time in Austin, he felt right at home in the city.

"It's my first year. It's been very positive," Demo Taped told us. "I've been walking the streets and smiling at people and getting the smile back. Just like Atlanta, I realize we're in the South — you get that Southern hospitality and that's really sweet."

7. Deva Mahal

Daughter of the inimitable bluesman Taj Mahal, blues/soul singer Deva Mahal traversed quite the SXSW journey. She had the chance to visit Willie Nelson's ranch and performed a headlining set at the Miles Davis House. But at the top of her to do list while in Austin was discovering something new.

"The most exciting thing for me is to go and be surprised, find somebody that I've never heard of or never seen before and have a really true and natural experience with what I'm hearing," Mahal shared. "I don't like to be told about it before or told how to feel about something so I feel the same way about artists. I'm excited to discover something I've never heard before, which I think is what [SXSW] is all about."

8. The Marìas

Psychedelic soul duo the Marìas certainly were at SXSW for one thing: the music.

"It's cool to wander around and walk into different venues because you never know what you're going to see," said drummer/vocalist Josh Conway. While Maria added, "And then just seeing all the different genres of music coming together and just mixing."

But they may have left Austin with a more permanent souvenir than just happy memories.

"We have another show, a Doc Marten's show. That'll be super fun," Maria said. "They have free tattoos so I think we're all going to try and get in on that."

9. Aisha Badru

New York singer/songwriter Aisha Badru brought her ethereal vocals to the SXSW stage in advance of the release of her debut full-length album, Pendulum, which drops April 27. As for her festival experience, she looked forward to supporting a friend.

"I have a friend that I met on Instagram," Badru said. "She has a band called LANNDS and she's playing tonight at The Sidewinder and I'm really looking forward to checking that show out."

10. Brandy Clark

Country singer/songwriter Brandy Clark is a seasoned pro on the festival scene. While she had just flown in to perform at the Recording Academy Texas Chapter Block Party, she hoped to find something new during SXSW. And barring that, she had a solid plan in place for Austin cuisine while in town.

"I hope I stumble onto somebody I've never heard that blows my mind," Clarks stated. "Other than that, I love Austin and I might stumble into some tacos later."

11. Vista Kicks

Indie rockers Vista Kicks — Derek Thomas, Sam Plecker, Trevor Sutton, and Nolan Le Vine — spend most of their time in the Highland Park area of Los Angeles in their own studio pumping out tracks. So their SXSW sojourn was all about seeking new inspiration, which they found in spades with bands such as Lukas Nelson, Hinds and Low Cut Connie.

"We've seen an inspiring amount of good bands here and it's been really refreshing and really cool," they said. "People have been getting up there, getting on their instruments and just going. … This is where we're going in music now. There's no tricks. It is looking really good for music right now. The bands we've been seeing have been fantastic and inspiring. That's something that's really unique and cool about SXSW too."

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Keith Urban

Keith Urban

Photo: Matt Winkelmeyer/Getty Images

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Keith Urban To Jade Bird: 7 Of The Best Things We Saw At SXSW

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From Keith Urban and T.I.'s standout sets to Rubén Blades' documentary and much more, check out some of this year's top festival moments in Austin, Texas
Renée Fabian
GRAMMYs
Mar 19, 2018 - 1:26 pm

At SXSW 2018 in Austin, Texas, we took you on a tour of the most happening parts of the city, brought you to the doorstep of some of the hottest new acts we saw during the festival, and went inside some of the conference's best panels, including the explosion of K-pop and what happens to reality TV singing competition stars once their time in the spotlight is up.

Mar 18, 2018 – 1:38 pm

Austin's South Congress Boasts Vintage Charm

Even with all this, there's still so much more to see and do at SXSW, so we wanted to bring you a few other highlights from  the festival. Here are seven things that jumped out at SXSW this year.

1. Keith Urban Live At Stubb's BBQ

It was announced just days before the festival that Keith Urban would bring his out-of-the-box brand of country to SXSW festival attendees at a special showcase at Stubb's BBQ on March 16 following his keynote. Man, did Urban deliver during his couldn't-miss set. He played to a packed house at Stubb's outdoor amphitheater, covering many of his hits such as "You Look Good In My Shirt" and "The Fighter" and even premiering some new music from his upcoming album, Graffiti U. At one point, Urban climbed on a balcony in the crowd and gifted a lucky audience member with the guitar off his back.

2. Rubén Blades Gets Candid

He may be a nine-time GRAMMY winner, but Rubén Blades has been historically pretty quiet about his personal life. It seems now he's pulling back the veil with a new documentary, Rubén Blades Is Not My Name, that focuses on the salsa legend's life. The film had multiple screenings during SXSW where the Panama native was on hand to speak with audience members. In addition, during a conversation moderated by NPR journalist Felix Contreras, we learned even more unexpected facts about Blades. Case in point? Blades has earned two law degrees.

3. T.I. Headlines Stubb's BBQ

Shortly after a screening of the first two episodes of "Rapture," the latest Netflix series chronicling the life story of groundbreaking hip-hop artists, T.I. headed over to Stubb's for a headlining set. The crowd to get in the venue wrapped around the sidewalk as T.I. pumped out some next level swagger. Rappers Dave East, Rapsody, Wifisfuneral, and Just Blaze joined the set and the evening filled the block with amazing beats and rhymes.

4. Women In Music

We've already covered a lot of the ways SXSW celebrated women this year, but it bears repeating. Not only did the women-centric panels bring attention to issues often unique to women in the industry, but the music lineup was awash in female artists, whether it was Rapsody's blistering set at The Belmont,  the Mrs' philanthropic act of "kindness," Pussy Riot's high-octane punk protest music, the quieter sounds of Lucy Rose, or country-rock singer/songwriter Jade Bird.

5. Discovering New Acts

SXSW has a reputation for bringing emerging artists to center stage, and many of the people we talked to during the festival came away with a host of new music they are totally digging right now. There were so many great new acts, we can't possibly cover them all. But if you need a short list of places to start, check out Americana singer/songwriter Lucy Dacus, electro-pop producer/rapper Demo Taped, rockers Vista Kicks, and Puerto Rican singer/songwriter Andrea Cruz, and these seven other artists on our list.

6. Celebrating The Live Music Capital

Mar 17, 2018 – 6:38 pm

Austin's Deep Cultural History On Rainey Street

Austin is dubbed the live music capital for a reason, making it the perfect city to host SXSW each year. With 6th Street, Rainey Street and South Congress serving as the epicenter of all the action, each venue offers its own vibe. There's The Sidewinder, the famed Paramount Theatre, The Belmont, which hosted SXSW's Korea spotlight, and so many more. A stroll down the streets yielded the sounds of rap, country, rock, pop, and more emanating from the buildings, while street musicians, such as a sax player or a drummer, brought the sound of Austin to life.

7. A Focus On Music Creator's Rights

#musicmodernizationact #sxsw2018

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This year's SXSW programming included not one, but several panels that focused on rights for music creators. Of note, Music Modernization Act: Changing the Licensing Landscape discussed the historic agreement in the music industry for the passage of the MMA, which would bring much needed change to how music creators get paid. In addition, the panel Paid in Full: Fixing Music Rights for Artists featured a similar discussion, providing an overview for attendees on upcoming solutions to making sure songwriters and artists get paid fairly for their work.

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Rapsody

Rapsody

Photo: Daniel Boczarski/Getty Images

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Rapsody To Pussy Riot: 5 Ways SXSW 2018 Celebrated Women In Music

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From standout showcases to thought-provoking panels, find out how the Austin, Texas, music festival celebrated women in music
Renée Fabian
GRAMMYs
Mar 18, 2018 - 2:24 pm

We've been focusing a lot lately on women in music. This is due not only to the fact that March is Women's History Month, but also because female music professionals play a huge role in the industry and they often don't get the credit or recognition they deserve. However, at SXSW 2018 in Austin, Texas, have no doubt: Women played a front-and center-role in the action.

Mar 18, 2018 – 1:38 pm

Austin's South Congress Boasts Vintage Charm

From all-women music showcases to panel programming highlighting women's experiences, to a diverse music lineup and more, take a look at five ways SXSW highlighted women in the music industry this year.

1. All-Female Rappers Showcase

At Austin's The Belmont on March 15, ICM hosted its seventh annual showcase and this year they brought out an all-female hip-hop lineup, including Willow Smith, Rapsody, Kamaiyah, Kodie Shane, and others. While each of the powerhouse women on the bill delivered, GRAMMY-nominated rapper Rapsody capped her fiery set with the following mic drop statement:

"I do it for her, and for her, and for her, and for you, and the daughter you may someday have if you don’t have one already, and your wife, and your sister," Rapsody said during the showcase. "I do it so women can know anything a man can do, we can do just as well, if not 10 times better. So when they ask about Rapsody, don’t tell them I’m a female rapper. Don’t tell them I’m a female rapper, don’t tell them I’m a female emcee. When they ask you about Rapsody, you tell them I’m a motherf***ing beast."

2. Pussy Riot Came To Town

Pussy Riot, the feminist punk protest collective from Russia, lit up the town with their two SXSW showcases: the SXSW opening party at The Main on March 13 and at The Belmont on March 14. During their packed set at The Main, true to their art, Pussy Riot didn't hold back, hanging their "Pussy is the new dick" sign in front of the sponsor's sign. During their set they brought out former U.S. military member and outspoken critic of the prison system Chelsea Manning and concluded their energetic set with "Straight Outta Vagina," perhaps one of the most feminist tunes out there.

Janelle Monáe, MILCK, Amara La Negra: 9 Women Change Agents In Music

3. Women In Music Panels

Women face many barriers to entry and advancement in their careers. To facilitate conversations on these challenges and more, SXSW hosted several panels about being a women in the industry. This included Women in Music: Break the Ceiling + Bridge The Gap, which highlighted negotiating tactics to help women advance their careers. Moms In The Music Industry: Strategies for Success covered how to balance a career in music with parenting and how to address the unique compromises women often have to make. Also, the Women In Music Meet Up provided a special networking opportunity specifically for women in the industry.

4. Showcasing Female Artists

This year's expansive music festival lineup included a diverse array of artists, including plenty of focus on female musicians, whether it's the blues/soul of Deva Mahal, the pop sounds of newcomers Pronoun, Common Holly and Mallrat, stellar guitarist Kaki King, folk/Americana singer/songwriter Lucy Dacus, electronic R&B innovator DVWEZ, and so many more. With every genre represented, it's clear that women not only have a major presence in the music world, in many cases, they're steering the ship. In addition, SXSW's focus on emerging artists gives us a peek into the future of music, and it looks certain that the future looks bright for women.

5. Addressing The #MeToo Movement In Music

Finally, a panel titled Sexual Misconduct in the Music Industry provided an open forum for women to discuss their experiences of harassment and the #MeToo and #TimesUp movements while brainstorming ways to move forward. The panelists, including Vice's Andrea Domanick, Art Not Love Records' Peggy Hogan, Danger Village's Beth Martinez, and Uproxx's Caitlin White, frankly discussed high-profile sexual misconduct cases in music, the complicated causes for continued abuses, and the impact of social media and call out culture. While the discussion yielded no single solution, and the burden of solving sexual misconduct isn't solely women's to bear, panelist expressed hope that the #MeToo movement will provide a break in the status quo.

"What had long been enshrined as rock star behavior is now clearly sexual misconduct," Domanick said. "People don't want to reckon with that because everyone will have some story. It's about accepting that we can change and evolve."

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