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Jenni Rivera

Jenni Rivera

Photo: Victor Chavez/WireImage.com

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Jenni Rivera: La Diva De La Banda Forever spirit-jenni-rivera-forever-unbreakable

The Spirit Of Jenni Rivera Is Forever Unbreakable

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Five years after her untimely death, the legacy of Jenni Rivera — the entertainer, the mother, the person — lives on
Leila Cobo
GRAMMYs
Oct 13, 2017 - 1:19 pm

It's been almost five years since Jenni Rivera performed a rapturous sold-out concert at the 16,000-capacity Arena Monterrey in Monterrey, Mexico, and then boarded the ill-fated flight that sadly resulted in her death at age 43.

Much has dramatically changed since then.

Streaming has become the top distribution platform for music, and Instagram is the favored social media app for stars eager to share their every move with their fans. Latinos in mainstream pop culture are now more prevalent than ever — even as the community seems to be politically targeted.

Of course, if she were alive today, it's easy to imagine Rivera being on the frontlines. She exposed her personal life with her "I Love Jenni" reality show; spurred the conversation on immigration rights, evidenced by her leading marches in Arizona in 2010; and was poised to star in her own TV show on a major English-language network at the time of her death.

Musically speaking, the Long Beach, Calif., native was a singer of banda, a form of "traditional" Mexican music in which tales of love, heartbreak, spite, infidelity, and adventure are set to brass instruments. It's unusual for a banda star to transcend beyond the genre, but Rivera did just that, venturing into mariachi, ballads and even pop — thanks to an uncanny ability to sense what would resonate with fans. This diversity, compounded with a unique degree of candor and openness, was a major contributing factor to her celebrity, and begins to explain why her star shines unabated five years after her passing.

Nearly half of Rivera's total U.S. album sales came after her Dec. 9, 2012, death, according to Nielsen Music. Rivera had a total of 18 charting albums on the Top Latin Albums chart; 12 of those went to the Top 10 and seven were No. 1. Six of those seven No. 1 albums were released after her death.

It's not just about music sales, however. Fascination with Rivera — the entertainer, the mother, the person — remains stronger than ever.

Her film acting debut, the independent production Filly Brown, also featuring Gina Rodriguez, Lou Diamond Phillips and Edward James Olmos, drew wide acclaim following its premiere in April 2013. Her reality show on Mun2 (now NBC Universo), "I Love Jenni," also continued in production after her death with a third and final season. And La Gran Señora, the GRAMMY Museum exhibit curated in conjunction with her family, proved to be a popular attraction from 2013 to 2014.

More recently, a hologram of Rivera, the first for a Latin star, made its debut at an October 2016 show in Los Angeles. It has since reappeared to lead various Rivera "performances," invariably inciting emotional responses from fans.

In late June, the premiere of the bio series "Jenni Rivera: Mariposa De Barrio" on Telemundo ranked as the No. 1 Spanish-language program among adults 18–49, according to Nielsen.

"I truly feel 'Mariposa De Barrio' has been our greatest successes," says Rosie Rivera, Jenni's younger sister, executor of her estate and president of Jenni Rivera Enterprises.  The series "took Jenni as an artist to another level. She became part of an elite group of artists that have their own series."

In fact, Jenni Rivera is in a league all of her own, as the only artist in memory to have not one but two series based on her life and airing almost concurrently. Just months before, Univision produced "Su Nombre Era Dolores," a series based on the account by Rivera's former manager, Pete Salgado.

On its end, the Telemundo series is based on Rivera's own memoir, published posthumously. Inquebrantable (Unbreakable) was published by Atria Books in 2013 and went to No. 1 on Amazon's general sales list, an anomaly for a Spanish-language book, while the English version made The New York Times' bestselling list a week after publication.

"Jenni was a Latina who inspired other women to be strong," says Johanna Castillo, vice president and executive editor at Atria Books. "She was so resilient."

Resilient. Strong. Devoted. Loyal. Brave. Unbreakable.

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Those are the adjectives that are used when remembering Rivera.

Another consistent one is "relatable." Rivera was a superstar who never lost contact with her fans. She loved to tweet, and never attempted to hide her roots, her truths and her feelings. He popular syndicated radio show, "Contacto Directo Con Jenni Rivera," offered yet another direct lifeline.

"I wasn't a fabricated artist," Rivera once said. "I was a real woman who sang about what I lived. And it turned out that those who heard me on the radio or who heard my albums lived the same things I lived, and that was the connection. That's why I remained a singer."

https://twitter.com/jennirivera/status/277199876117368832

RT @alexxgaribay: @jennirivera you hold absolutely NOTHING back. You tell it like IT // it is what it is.....straight to the point.

— Jenni Rivera (@jennirivera) December 7, 2012

Rivera's connection with her fans was in full color during her unforgettable performance of "Por Que No le Calas /Ya lo Sé" on the 11th Latin GRAMMY Awards in 2010. And that sense of connection — her fans seeing themselves reflected in Rivera's music and persona — is what will continue to keep her legacy alive.

"Her origins as someone born here to immigrant parents has a lot of meaning to her career," said Victor González, president of Universal Music Latin Entertainment, in a Billboard interview. "The identity she created with her audience stemmed from that and it's a big part of her engagement with fans and media. She became not only a singer who evolved well, but also a personality and a celebrity."

Even today, so many years after her death, it's Rivera's family who has the reins on her image and her legacy, and who have resisted sugarcoating her colorful life. The Telemundo series, like the book, says Rosie Rivera, shows "the good, the bad and the ugly."

"I wasn't a fabricated artist. I was a real woman who sang about what I lived." — Jenni Rivera

"When we went through sexual abuse, Jenni was willing to speak out about it," adds Rosie Rivera, alluding to the very public scandal and trial surrounding her sister's first husband. "Everyone told her, 'Don't do it. This is career suicide.' Jenni said, 'Before I am an artist, I'm a mother. I'm a sister.'

"She was willing to be the voice for the voiceless. And I think this has to continue now with everything that she is. She may be gone and in heaven. She had purpose, she had her victory, but we want other men [and] other women to have the same thing."

(Leila Cobo is the executive director of Latin content and programming at Billboard. She's published two novels and three music-themed books for Penguin, including a biography of Jenni Rivera titled La Increible Historia De Una Mariposa Guerrera.)

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How to Watch The 2021 GRAMMYs
News
2021 GRAMMYs: Full Performer Lineup Announced 2021-grammys-performers-taylor-swift-bad-bunny-cardi-b-bts-billie-eilish-dua-lipa-megan-thee-stallion-post-malone-harry-styles

Full Performer Lineup For 2021 GRAMMY Awards Show Announced: Taylor Swift, BTS, Dua Lipa, Billie Eilish, Megan Thee Stallion, Bad Bunny, Harry Styles And More Confirmed

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The 2021 GRAMMY Awards show performer lineup will also include performances from Black Pumas, Cardi B, Brandi Carlile, DaBaby, Doja Cat, Mickey Guyton, Haim, Brittany Howard, Miranda Lambert, Lil Baby, Chris Martin, John Mayer, Post Malone and more
GRAMMYs
Mar 7, 2021 - 10:00 am

Today (Sunday, March 7) the Recording Academy announced the full lineup for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Performers include Bad Bunny, Black Pumas, Cardi B, BTS, Brandi Carlile, DaBaby, Doja Cat, Billie Eilish, Mickey Guyton, Haim, Brittany Howard, Miranda Lambert, Lil Baby, Dua Lipa, Chris Martin, John Mayer, Megan Thee Stallion, Maren Morris, Post Malone, Roddy Ricch, Harry Styles, and Taylor Swift. Artists will be coming together, while still safely apart, to play music for each other as a community and celebrate the music that unites us all.

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Additionally, Music's Biggest Night will pay tribute to the independent venues, which have been greatly impacted by the pandemic. From bartenders to box office managers, those who work day-to-day at the Troubadour (Los Angeles), the Hotel Café (Los Angeles), the Apollo Theater (New York City), and the Station Inn (Nashville) will present various categories throughout the night.

Read: How To Watch The 2021 GRAMMY Awards Show: A Viewer's Guide On Where To Watch Music's Biggest Night

Hosted by Trevor Noah, CBS and the Recording Academy present the 63rd Annual GRAMMY Awards, airing live on Sunday, March 14, 2021, at 8:00 p.m. ET/5:00 p.m. PT on CBS Television Network and also available to stream live and on demand on Paramount+. Check out our official Watch The 2021 GRAMMYs Live page to learn about the different ways you can watch the show and experience the 2021 GRAMMY season in full.

To view a list of current nominations per artist, please visit our GRAMMY Awards performer and presenter page here.

2021 GRAMMYs Awards Show: Complete Nominees List

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SiriusXM launches The GRAMMY Channel
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SiriusXM Launches The GRAMMY Channel recording-academy-and-siriusxm-launch-grammy-channel-2021

The Recording Academy And SiriusXM Launch The GRAMMY Channel Ahead Of The 2021 GRAMMY Awards Show

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Airing Tuesday, March 2, through Sunday, March 14, on SiriusXM, the limited-edition The GRAMMY Channel will feature music from some of this year's nominees
Recording Academy
Mar 2, 2021 - 3:38 pm

To celebrate the upcoming 63rd GRAMMY Awards, the Recording Academy and SiriusXM have announced the launch of The GRAMMY Channel, a limited-edition channel featuring a variety of music from some of this year's nominees. 

Launching Tuesday, March 2, at noon ET and running through GRAMMY night (Sunday, March 14) on SiriusXM channel 104, The GRAMMY Channel will highlight the music and artists celebrated across the GRAMMY Awards' 30 Fields, including current nominees like Beyoncé, Billie Eilish, Brittany Howard, DaBaby, Dua Lipa, Harry Styles, Justin Bieber, Megan Thee Stallion, Phoebe Bridgers, Post Malone, Roddy Ricch, Taylor Swift and more.  

Listeners can also expect to hear music from the 2021 class of Lifetime Achievement Award honorees such as Grandmaster Flash & The Furious Five, Salt-N-Pepa, Selena and Talking Heads, as well as exclusive interviews with music's biggest stars from behind the scenes at the 63rd GRAMMY Awards.  

SiriusXM's The GRAMMY Channel is available to listeners nationwide on SiriusXM radios, on the SiriusXM app and at home with Amazon Alexa, the Google Assistant or however they stream in their house. Streaming access is included for most subscribers. Go to www.siriusxm.com/ways-to-listen to learn more. 

The GRAMMY Channel leads up to the live broadcast of Music's Biggest Night on Sunday, March 14, at 8 p.m. ET / 5 p.m. PT on CBS. 

Learn more about The GRAMMY Channel on SiriusXM. 

GRAMMY Awards Radio Launches On Pandora Ahead Of The 2021 GRAMMYs Show

Press Photo of Jhené Aiko

Jhené Aiko

Photo: Justin Jackson /J3 Collection

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63rd GRAMMY Awards Premiere Ceremony Announced 63rd-grammy-awards-premiere-ceremony-lineup-2021-grammys

Participating Talent For 63rd GRAMMY Awards Premiere Ceremony Announced: Jhené Aiko, Burna Boy, Lido Pimienta, Poppy And More Confirmed

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Streaming live internationally Sunday, March 14, via GRAMMY.com, the 63rd GRAMMY Awards Premiere Ceremony will feature a number of performances by current GRAMMY nominees like Rufus Wainwright, Terri Lyne Carrington + Social Science and many others
GRAMMYs
Mar 2, 2021 - 7:00 am

The Recording Academy has announced details for the Premiere Ceremony ahead of the annual GRAMMY Awards telecast this month. 

Preceding the 2021 GRAMMY Awards show, the 63rd GRAMMY Awards Premiere Ceremony will take place Sunday, March 14, at noon PT, and will be streamed live internationally via GRAMMY.com.

Hosted by current three-time GRAMMY nominee Jhené Aiko, the Premiere Ceremony will feature a number of performances by current GRAMMY nominees, including: Nigerian singer, songwriter and rapper Burna Boy, jazz band Terri Lyne Carrington + Social Science, blues musician Jimmy "Duck" Holmes, classical pianist Igor Levit, Latin electropop musician Lido Pimienta, singer, songwriter and performance artist Poppy, and singer, songwriter and composer Rufus Wainwright. 

Kicking off the event will be a tribute performance celebrating the 50th anniversary of the classic Marvin Gaye track "Mercy, Mercy Me (The Ecology)". The special all-nominee ensemble performance will feature Afro-Peruvian Jazz Orchestra, Thana Alexa, John Beasley, Camilo, Regina Carter, Alexandre Desplat, Bebel Gilberto, Lupita Infante, Sarah Jarosz, Mykal Kilgore, Ledisi, Mariachi Sol de Mexico de Jose Hernandez, PJ Morton, Gregory Porter, Grace Potter, säje, Gustavo Santaolalla (Bajofondo), Anoushka Shankar, and Kamasi Washington.

Current nominees Bill Burr, Chika, Infante and former Recording Academy Chair Jimmy Jam will present the first GRAMMY Awards of the day. Branden Chapman and Bill Freimuth are the producers on behalf of the Recording Academy, Greg Fera is executive producer and Cheche Alara will serve as music producer and musical director.

Music fans will be given unprecedented digital access to GRAMMY Awards content with GRAMMY Live, which will stream internationally on GRAMMY.com and via Facebook Live, the exclusive streaming partner of GRAMMY Live. GRAMMY Live takes viewers behind the scenes with backstage experiences, pre-show interviews and post-show highlights from Music's Biggest Night. GRAMMY Live will stream all day on Sunday, March 14, including during and after the GRAMMY Awards evening telecast. IBM, the Official AI & Cloud Partner of the Recording Academy, will host GRAMMY Live for the first time entirely on the IBM Cloud.

The 63rd Annual GRAMMY Awards will be broadcast live following the Premiere Ceremony on CBS and Paramount+ from 8 p.m.–11:30 p.m. ET/5 p.m.–8:30 p.m. PT. For GRAMMY coverage, updates and breaking news, please visit the Recording Academy's social networks on Facebook, Instagram and Twitter. 

All of the Premiere Ceremony performers and the host are nominated this year, as are most of the presenters. Afro-Peruvian Jazz Orchestra for Best Latin Jazz Album (Tradiciones); Aiko for Album Of The Year (Chilombo), Best R&B Performance ("Lightning & Thunder" featuring John Legend) and Best Progressive R&B Album (Chilombo); Alexa for Best Jazz Vocal Album (Ona); Beasley with Somi With Frankfurt Radio Big Band for Best Jazz Vocal Album (Holy Room: Live At Alte Oper), Best Large Jazz Ensemble Album (MONK'estra Plays John Beasley), Best Arrangement, Instrumental or A Cappella ("Donna Lee") and Best Arrangement, Instrumentals and Vocals ("Asas Fechadas" with Maria Mendes); Burna Boy for Best Global Music Album (Twice As Tall); Burr for Best Comedy Album (Paper Tiger); Camilo for Best Latin Pop or Urban Album (Por Primera Vez); Carrington + Social Science for Best Jazz Instrumental Album (Waiting Game); Carter for Best Improvised Jazz Solo ("Pachamama"); Chika for Best New Artist; Desplat for Best Instrumental Composition ("Plumfield"); Gilberto for Best Global Music Album (Agora); Holmes for Best Traditional Blues Album (Cypress Grove); Infante for Best Regional Mexican Music Album (Including Tejano) (La Serenata); Jarosz for Best American Roots Song ("Hometown"), Best Americana Album (World On The Ground); Kilgore for Best Traditional R&B Performance ("Let Me Go"); Ledisi for Best Traditional R&B Performance ("Anything For You"); Levit for Best Classical Instrumental Solo (Beethoven: Complete Piano Sonatas); Mariachi Sol de Mexico de Jose Hernandez for Best Regional Mexican Music Album (Including Tejano) (Bailando Sones Y Huapangos Con Mariachi Sol De Mexico De Jose Hernandez); Morton for Best Gospel Album (Gospel According To PJ); Pimienta for Best Latin Rock or Alternative Album (Miss Colombia); Poppy for Best Metal Performance ("BLOODMONEY"); Porter for Best R&B Album (All Rise); Potter for Best Rock Performance ("Daylight"), Best Rock Album (Daylight); säje for Best Arrangement, Instruments and Vocals ("Desert Song"); Santaolalla with Bajofondo for Best Latin Rock or Alternative Album (Aura); Shankar for Best Global Music Album (Love Letters); Wainwright for Best Traditional Pop Vocal Album (Unfollow The Rules); and Washington for Best Score Soundtrack For Visual Media (Becoming).

2021 GRAMMYs Awards Show: Complete Nominees List

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GRAMMY Awards Radio On Pandora
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GRAMMY Awards Radio Launches On Pandora grammy-awards-radio-pandora-2021-grammys

GRAMMY Awards Radio Launches On Pandora Ahead Of The 2021 GRAMMYs Show

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Airing Feb. 5 through March 31 on Pandora, the station will feature smash hits and behind-the-scenes stories from current GRAMMY nominees and past winners
GRAMMYs
Feb 5, 2021 - 3:36 pm

Music's biggest night just got hotter!

Ahead of the 63rd GRAMMY Awards, airing Sunday, March 14, on CBS, Pandora, in partnership with the Recording Academy, is launching GRAMMY Awards Radio, an official station celebrating musical excellence and all things GRAMMYs.

Airing Feb. 5 through March 31 on Pandora, GRAMMY Awards Radio will play all your favorite smash hits from current GRAMMY nominees and past winners throughout the years. You'll also hear behind-the-scenes stories from some of your favorite artists—as told by the artists themselves. 

Bringing you music's biggest talents, GRAMMY Awards Radio is your ticket to get to know this year's nominees up-close and personal.

Tune in to GRAMMY Awards Radio now!

2021 GRAMMYs: Complete Nominees List

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