The Hood Internet's Aaron Brink and Steve Reidell
Photo: Ebru Yildiz
Remix culture: The Hood Internet mashup historic hip-hop
The Hood Internet's trending mashup "40 Years Of Hip-Hop" opens with a "Rapper's Delight" feel and crossfades through Notorious B.I.G. in his trademark Bad Boy jersey on up to Ice Cube whippin' the streets in his 6-4.
That's just the first 10 seconds of the video, and it goes on to serve up four decades of hip-hop history in just four minutes, including songs from Chance The Rapper, Eminem, LL Cool J, Kendrick Lamar, Kanye West, Jay Z, and more.
It's a psychedelic composition that weaves tiny segments of musical immortality into a thrillingly vivid experience. You may have to wait a few minutes before you get to hear Nicki Minaj shout out what she plans to do to your brains, but — trust us — your brains will get eaten.
"40 Years …" encapsulates the best parts of remix culture, which itself grew alongside the rhythmic inventiveness of early hip-hop sampling, and gives us the chance to rapidly dissect and redigest aspects of music history. For youngsters with love in their hearts for the music and the OGs who caught the moments in real time, it's a Love Tunnel — a wild but smooth ride that heats the emotions. The Hood Internet takes us back to the '90s the same way Lauryn Hill's "Doo Wop (That Thing)" took us back to the '70s in its own day.