Valeisha Butterfield Jones

Valeisha Butterfield Jones

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The Recording Academy Welcomes Valeisha Butterfield Jones As First-Ever Chief Diversity & Inclusion Officer

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The newly appointed global business leader will join the executive leadership team responsible for advancing the Recording Academy's mission and ensuring that diversity and inclusion are core to business values and standards
GRAMMYs
Apr 30, 2020 - 6:30 am

The Recording Academy has appointed Valeisha Butterfield Jones as its first-ever Chief Diversity & Inclusion Officer. 

Butterfield Jones, who will report directly to Academy Chair and Interim President/CEO Harvey Mason jr. effective May 11, will join the executive leadership team responsible for advancing the Recording Academy's mission and ensuring that diversity and inclusion are core to business values and standards and demonstrated throughout the organization.

Butterfield Jones, an award-winning and globally recognized business leader with proven impact at the intersections of technology, politics and entertainment, joins the Recording Academy family following recommendations set forth by the Recording Academy Diversity & Inclusion Task Force in December 2019 with a request for the Academy to hire a Diversity & Inclusion Officer at the executive level responsible for enterprise-wide diversity and inclusion efforts by May 1, 2020. As set forth in the recommendation, Butterfield Jones will bring business acumen and strategic rigor to inclusion practices across all areas of the Recording Academy, including internal and external programs, organizational and staff culture, membership, awards and related initiatives. As Chief Diversity & Inclusion Officer, Butterfield Jones will design, build and implement world-class programs and industry standards focused on inclusion, belonging and representation for underrepresented communities and creators.

"We are thrilled to welcome Valeisha Butterfield Jones into the Recording Academy family," Mason jr. said. "Valeisha has been a force in driving systemic change and enhancing equal opportunities for underrepresented groups across entertainment, technology and politics. I'm excited to work with her to continue evolving the Recording Academy as an organization that represents our music community and a place where all voices are welcomed, supported and nurtured. We are so fortunate to have Valeisha's leadership in this crucial area."

"It's imperative that the music industry continue to make strides toward a more equitable and inclusive industry, and I am pleased to see the Recording Academy take this important step toward change within its own walls today by appointing Valeisha Butterfield Jones as its first-ever Chief Diversity & Inclusion Officer," Tina Tchen, chair of the Recording Academy Diversity & Inclusion Task Force and president and CEO of TIME'S UP, said. "Creating this executive-level position was a principal recommendation of our Task Force because it is one significant way the Academy can demonstrate that issues of diversity are mission-critical and will be prioritized in the future."

"The Recording Academy has an opportunity and responsibility to ensure that diversity and inclusion is embedded in its core values. I'm deeply honored to join the Academy as we enter a new chapter of transformational growth, leadership and change," Butterfield Jones said. "During this unprecedented time in world history, together we will double-down on our focus to drive systemic change and equitable outcomes for underrepresented communities and creators."

Butterfield Jones formerly served as the global head of inclusion for Google, Inc., where she was responsible for accelerating diversity, equity and inclusion outcomes for underrepresented communities internally and externally across the global brand. Prior to joining Google, Butterfield Jones served as the national youth vote director for the Obama for America campaign, deputy director of public affairs for international trade at the U.S. Department of Commerce in the Obama Administration, executive director at Rush Communications (Def Jam Enterprises, Baby Phat, Phat Farm, Hip-Hop Summit Action Network) and as the national director of diversity and inclusion for the Alzheimer's Association. Her two-decades-long career began at Home Box Office (HBO Sports).

As a philanthropist, Butterfield Jones co-founded the Women in Entertainment Empowerment Network (WEEN) in 2007, a nonprofit global coalition of women and men committed to the balanced, positive portrayal of women in the entertainment industry. She also serves on the National Board of Directors of ColorComm, MC Lyte's Hip Hop Sisters Network and iVote.

How The Recording Academy Is Making Significant Strides Toward Diversity & Inclusion

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Photo: Valerie Macon/AFP via Getty Images

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The Recording Academy Establishes Black Music Collective

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The newly launched collective comprises a group of prominent Black music creators and professionals who share the common goal of amplifying Black voices within the Recording Academy and the wider music community
Recording Academy
Sep 3, 2020 - 6:30 am

The Recording Academy has today (Sept. 3) announced the creation of its Black Music Collective (BMC), a group of prominent Black music creators and professionals who share the common goal of amplifying Black voices within the Academy and the wider music community.

As part of the Recording Academy's commitment to evolving hand-in-hand with its membership, BMC will serve as a space for members to speak openly about new and emerging opportunities in Black music across all genres and identify ways to drive more representation.

The launch of BMC follows the Recording Academy's recent partnership with Color Of Change, the nation's largest online racial justice organization, in July, which set forth to create a Black music advisory group. The BMC fulfills this promise and is bringing together creators and business leaders to create a pipeline of future industry trailblazers. Leaders will meet regularly and initiate programs that will encourage participation and accelerate Black membership in the Recording Academy.

Jeffrey Harleston, Jimmy Jam, Quincy Jones, Debra Lee, John Legend, and Sylvia Rhone will serve as honorary chairs of the BMC. A distinguished leadership committee will be confirmed in the coming weeks and will work in sync with the honorary chairs to propel the collective's mission. Recording Academy Trustee Riggs Morales and Washington, D.C., Chapter Executive Director Jeriel Johnson will lead the initiative internally. 

"The Black Music Collective is necessary to help drive the Recording Academy into a new era. Creating an open space for Black music creators can only benefit our membership as a whole," Harvey Mason jr., Chair and Interim President/CEO of the Recording Academy, said. "Through the past few months, I've been personally invested in propelling this collective along with Chapter leadership within the Academy. Together, we will elevate Black music creators within our organization and the industry at large." 

"As Black music continues to drive culture, it is essential we grow and maintain representation within the Academy and the music industry," Valeisha Butterfield Jones, Chief Diversity & Inclusion Officer of the Recording Academy, said. "We're thrilled to help develop the leaders of tomorrow with impactful educational and experiential programs that we will announce in coming weeks."

In March 2018, the Recording Academy established a third-party task force to examine issues of diversity and inclusion within the Academy and the broader music community. The Academy has since taken action on the Task Force's initial assessment and recommendations and has made additional strides to facilitate a culture of belonging while recognizing the need to focus on underrepresented communities. Recent initiatives include the hiring of a Chief Diversity & Inclusion Officer, a $1 million donation to Color Of Change, alignment with #TheShowMustBePaused movement created by Jamila Thomas (Atlantic Records) and Brianna Agyemang (Platoon), and the development of an industry Inclusion Rider and Toolkit to be released later this year.

Stay up to date on the Recording Academy's progress, future announcements and recent initiatives on diversity and inclusion.

Recording Academy Invites & Celebrates Its 2020 New Member Class

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Nick Demangone of Exeter Township sanitizes his hands before browsing records for sale at Vertigo Music in West Reading

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RIAA 2020 Mid-Year Report: Recorded-Music Revenues In The U.S. Grew More Than 5 Percent During The First Half Of 2020 Amid Coronavirus Pandemic

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A new study from the RIAA shows that revenues from recorded music in the U.S. grew to $5.7 billion in the first half of the year, a boost largely driven by strong streaming numbers.
John Ochoa
GRAMMYs
Sep 10, 2020 - 11:55 am

A new mid-year report from The Recording Industry Association of America (RIAA) shows that revenues from recorded music in the U.S. grew to $5.7 billion, up from $5.4 billion as Billboard reports, in the first half of 2020; the change marks an increase of 5.6 percent.

Paid streaming subscriptions, which increased by 24 percent to more than 72 million on average, a growth of 14 percent in the first half of 2020 when compared to the first half of 2019, largely drove the aforementioned revenue growth.

Streaming music revenues—returns from subscription services like paid versions of Spotify, Apple Music, Amazon and others; digital and customized radio services, including revenues distributed by SoundExchange like Pandora, SiriusXM and other internet radio; and ad-supported on-demand streaming services like YouTube, Vevo, and ad-supported Spotify—grew 12 percent to $4.8 billion in the first half of 2020. 

Paid subscription revenues grew 14 percent to $3.8 billion, and further increased their share as the largest contributor, accounting for 67 percent of total revenues in the first half of 2020, according to the RIAA report. 

Digital downloads, a market that continues to shrink in the streaming age, fell from 8 percent to 6 percent for the category's share of total revenues in the first half of 2020. 

As the COVID-19 pandemic continued to wreak havoc on the U.S. and international music business as well as the global advertising markets, "growth in ad-supported streaming revenues slowed dramatically," the RIAA writes.

As well, revenues from physical products decreased by 23 percent year-over-year to $376 million in the first half 2020, Variety reports. The RIAA report indicates a "significant impact from music retail and venue shutdown measures around COVID-19, as Q1 2020 declines were significantly less than Q2 compared with their respective periods the year prior." 

Revenues from vinyl albums increased in this year's first quarter, but later decreased in the second quarter, resulting in a net overall increase of 4 percent for the first half of 2020, the report reports. Vinyl album revenues, which reached $232 million, accounted for 62 percent of total physical revenues, marking the first time vinyl exceeded physical CDs for such a period since the '80s, as well as 4 percent of total recorded-music revenues.

Read the RIAA's 2020 mid-year report in full.

RIAA Report: Latin Music Is Growing Faster Than The Overall U.S. Music Market

Mixing desk inside Nevo Sound Studios in London

Mixing desk inside Nevo Sound Studios in London

Photo: Rob Monk/Future Music Magazine/Future via Getty Images

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The Recording Academy's Producers & Engineers Wing Shares List Of Safety Measures For Studios Preparing To Reopen

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The safety measures, which were compiled through interviews and conversations with recording studio owners, engineers and other professionals around the country, cover a range of concerns and precautions related to limiting the spread of the coronavirus
John Ochoa
GRAMMYs
May 30, 2020 - 2:25 pm

The Producers & Engineers Wing, a membership division of the Recording Academy that focuses on the technical and professional matters of the recording industry, has released a detailed list of potential safety measures for studio owners, engineers and other recording professionals looking to reopen their physical locations and recording studios. 

The safety recommendations come as states across the country are beginning to reopen and physical business locations are starting to welcome customers through their doors once again after the coronavirus pandemic shut down many U.S. regions and severely shuttered the international live concert and events industry. 

The safety measures, which were compiled through interviews and conversations with recording studio owners, engineers and other professionals around the country, cover a range of concerns and precautions related to limiting the spread of the coronavirus in a studio setting, including: social distancing in recording studios, complexes and rooms; protective gear, like face coverings and disposable gloves; limitations to studio access, control rooms and/or performance spaces for personnel and visitors; routine cleaning and disinfections of frequently touched surfaces, such as workstations, and commonly used and shared equipment, like microphones; and more. 

Read: Recording Academy And MusiCares Establish COVID-19 Relief Fund

In a letter accompanying the list of safety measures, Maureen Droney, Sr. Managing Director for the Producers & Engineers Wing, addressed the ongoing challenges and effects the recording industry faces as a result of the COVID-19 pandemic. 

"The Producers & Engineers Wing, like its membership, is resilient," she wrote in the intro letter. "The Wing has been a resource for the recording community for nearly 20 years, and will continue its work with you long after this crisis has passed. We hope this information is helpful, and wish you and your loved ones good health and safety as we navigate this crisis. 

"Knowledge about the COVID-19 pandemic is constantly evolving, and, as always, we are open to, and grateful for, comments and suggestions from others in our recording community, so please feel free to contact us at pe.wing@recordingacademy.com."

The letter also recommends those looking to reopen their studios and physical locations to regularly consult the guidance provided by national, state and local government agencies, including the guidance for businesses and employers from the Centers For Disease Control And Prevention (CDC). 

David Messier, owner of Same Sky Productions, a recording studio in Austin, Texas, and Leslie Richter, a Nashville-based engineer, instigated this project, which also included thoughts and suggestions from Ivan Barias, Ann Mincieli, Michael Abbott and many others. 

The list of potential safety measures, the names of the project's contributors and Maureen Droney's letter are available in full on the Recording Academy's website.

Learning In Quarantine: 5 Virtual Music Industry Conferences To Enhance Your Career 

#ChangeMusic Summit

 

 
 
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Diversity, Equity & Inclusion: Watch The Recording Academy's Inspiring "Change Music" Summit In Full

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Alongside Color Of Change, The Recording Academy hosted the virtual industrywide #ChangeMusic Summit, which welcomed leaders in music and media for panels on shifting culture, amplifying diverse voices, driving systemic change and more
Recording Academy
Oct 2, 2020 - 11:38 am

On Thursday (Oct. 1), the Recording Academy joined Color Of Change, the nation's largest online racial justice organization, to host a virtual industrywide #ChangeMusic Summit with leaders in music and media. The digital event is part of an ongoing series of initiatives facilitated by the Recording Academy to help accelerate equity and diverse representation within the organization and to further support inclusion outcomes across the wider music industry. 

Watch the #ChangeMusic Summit in full below. 

ChangeMusic: Diversity, Equity & Inclusion Summit

The four-hour event brought together leaders, executives and experts for panels on shifting culture, amplifying diverse voices, putting leadership in action and driving systemic change throughout the music community. As well, prominent culture trailblazers and music business leaders openly discussed best practices and strategies to encourage systemic change and elevate women, Black and Latinx, as well as all underrepresented music creators and professionals.

Some of the event's participants included singer-songwriters Ledisi and Maimouna "Mumu Fresh" Youssef; television personalities Rocsi Diaz and Jeff Johnson; music culture influencer Karen Civil; award-winning poet and president of the Recording Academy's Chicago Chapter J. Ivy; and prominent executives and industry professionals including Tuma Basa (YouTube), Ingrid Best (Combs Enterprises), Binta Brown (omalilly projects; Black Music Action Coalition), Shari Bryant (Roc Nation), Jeff Burroughs (Def Jam Recordings), Ryan Butler (Recording Academy), Valeisha Butterfield Jones (Recording Academy), Harvey Mason jr. (Recording Academy), Rashad Robinson (Color Of Change) and many others. See the full list of participants below.

As part of the summit, the Recording Academy and Color Of Change announced the forthcoming #ChangeMusic Roadmap, a tool to help people at all levels of the music industry take action to enact racial and social justice within the industry. The full roadmap will be released before the end of the year, however, the first aspect of the roadmap discussed was a needed commitment to transparent reporting on Black representation. 

Read: The Recording Academy & Color Of Change Team Up To Promote Positive Change In The Music Industry

"This is a crucial moment in our world, our nation and our society and it is now more important than ever that we bring people together to make progress on justice, equity, diversity, and inclusion," Recording Academy Chair and Interim President/CEO Harvey Mason jr. said. "As leaders in the music industry, we have an opportunity as role models to lead by example and set a progressive tone for culture and society. We are honored that so many from the industry joined this important conversation and we're committed to the work ahead."

"Black artists' rich contributions have undeniably shaped the music industry into what it is today. The industry must tear down the systems that silence, harm and pigeonhole Black artists for profitable gains," President of Color Of Change Rashad Robinson said. "Everyone has the responsibility to work towards progress. The #ChangeMusic Roadmap will begin the process of giving the industry the tools to challenge injustice and enact tangible change now. The Recording Academy is setting a strong example for the industry from the inside, holding those in power accountable to change. Together, we can propel music into the equitable future Black artists have earned, and always deserved."

Participants in the #ChangeMusic Summit included: singer/songwriters Ledisi, Rico Love and Maimouna "Mumu Fresh" Youssef; television personalities Rocsi Diaz and Jeff Johnson; music culture influencer Karen Civil; poet J. Ivy; and prominent executives and industry professionals including Tuma Basa (YouTube), Ingrid Best (Combs Enterprises), Binta Brown (omalilly projects; Black Music Action Coalition), Shari Bryant (Roc Nation), Jeff Burroughs (Def Jam Recordings), Ryan Butler (Recording Academy), Valeisha Butterfield Jones (Recording Academy), Qiana Conley (Recording Academy), Caroline "Baroline" Diaz (Interscope Records), Michelle Edgar (Epic Records; Music Unites; XX Project), Ethiopia Habtemariam (Motown Records; Capitol Music Group), Erin Hall Harris (Combs Enterprises), Tammy Hurt (Recording Academy), Jeriel Johnson (Recording Academy), Debra Lee (formerly BET Networks), Harvey Mason jr. (Recording Academy), Adam McFarland (Blacksmith Recordings; #TheShowMustBePaused), Riggs Morales (Atlantic Records), Jessica Rivera (YouTube), Rashad Robinson (Color Of Change), Travis Robinson (Universal Music Group), Lenny Santiago (Roc Nation), Rashid Shabazz (Color Of Change), Dr. Maurice Stinnett (Warner Music Group), Tiffany R. Warren (Omnicom Group; ADCOLOR), and Roe Williams (KWL Enterprises).

The Recording Academy's strategic alliance with Color Of Change and solidarity with ongoing social justice movements, such as #TheShowMustBePaused, was also a highly prioritized conversation topic among attendees. 

Learn more about the progress and future announcements regarding the Recording Academy's Diversity & Inclusion efforts.

The Recording Academy Establishes Black Music Collective

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