Radiohead in 1993
Photo: Bob Berg/Getty Images
For The Record: Let's Disappear Completely Into Radiohead's GRAMMY-Winning 'Kid A'
After the massive success of 1997's OK Computer and its ubiquitous single, "Karma Police," Thom Yorke and the motley British alt-rockers known as Radiohead did things a little differently on their fourth album, Kid A.
For the latest episode of our For The Record video series, GRAMMY.com takes a look at the band's 2000 experimental masterpiece, which earned them their second GRAMMY.
As on OK Computer, Radiohead co-produced Kid A with their now-longtime producer Nigel Godrich, this time adding glitchy synths and dark, emotive electronic drums. Instead of promoting the project with singles or videos, the band made the album available to stream online—long before streaming platforms existed—three weeks before its release. The tactic earned Radiohead over 400,000 streams for the album, which later debuted at No. 1.
Their innovation paid off: The album was nominated for Album Of The Year and won Best Alternative Music Album at the 43rd GRAMMY Awards in 2001.