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Latin Alternative Music Conference's 20th Anniversary Edition Set For July
Every year since 1999, the Latin Alternative Music Conference has brought together a range of voices that make up the Alt. Latino scene and for its 20th anniversary in July it will honor 20 people that have helped it shine throughout the years.
The conference, which hosts panels, concerts, exhibits and showcases, will take place July 7–13 in New York City. The 20 conference honorees are "people or companies that have helped these last 20 years be filled with ongoing music."
"The LAMC year after year has tried to be a meeting of the minds — a platform to show that there is an amazing, vibrant and complex market within Latin music," Nacional Records president and LAMC producer Tomas Cookman told Billboard. "Be it having Pitbull, Bomba Estereo or Natalia Lafourcade on early career showcases, or Calle 13 or Cafe Tacvba filling up a public park to capacity, the range and types of artists we have highlighted over these 20 years runs the gamut of the ever-changing face of Latin music."
Music performances will take place at the Central Park Summerstage, Celebrate Brooklyn at Prospect Park and Queensbridge Park. Panels will cover women in music, music education and the U.S. Latin market, among other topics. The LAMC will also have regional spotlights on Argentina, Colombia and Spain.
More details are at the LAMC website. The conference has truly shaped the meaning of the phrase "Latin alternative."