Fans at KCON 2019 in New York
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K-Pop Fans Unite On Twitter To Take Over #WhiteLivesMatter Hashtag With Messages Of Anti-Racism
K-pop superfans flexed their formidable online influence today in support of the fight against racial injustice, creatively commandeering the #WhiteLivesMatter hashtag on twitter.
Using the hashtag, stans of groups such as BTS, Blackpink, Monsta X and ONEUS posted anti-racism messages and videos or GIFs of their favorite artists, effectively drowning out messages of white supremacy the hashtag was likely intended to spread.
The idea to use the collectiive fandoms of K-pop's biggest act to make a positive difference came from an earler successful effort to spam and ultimatelly crash the Dallas Police Department app, which was intended to gather videos of illegal activity from protesters, though many activists felt it an unjust way of monitoring protests.
“We did it to protect the people at the protest because K-pop fans agree that they do not deserve to be arrested for gathering to fight for justice. Since this plan was successful, we realized it would work with other things like burying hateful white-supremacist tweets in their own hashtags,” explained Twitter user "Lovely Doya," a17-year-old fan of BTS and ONEUS according to Rolling Stone.
In a similar show of unity and support, last week Blackpink fans organized to redirect promotion of the group's "Sour Candy" collab from Lady Gaga's forthcoming Chromatica album. Blinks, as the group's devout fans are know, united to keep the new release from trending out of respect for the #BlackLivesMatter hashtag and movement, instead encouraging each other to post messages in support for ending racial justice.
This latest surge of online support comes on the heels of the music industry observing "Black Out Tuesday" on June 2, taking a break from normal activity to reflect, educate and take action against racism. The #WhiteLivesMatter takeover quickly merged with the #WhiteOutWednesday hashtag as thousands of K-pop fans post in order to bury racist messaging.
“Although K-pop fans are using a very unique and interesting approach, we show our support in this way because social media is our forte and we know we have the ability to make things trend easily,” "Lovely Doya" said. “It’s important to show support because the BLM movement is about bringing justice to all the innocent lives lost at the hands of racist police officers. It is something that myself and countless other K-pop fans believe in, because many of us, including myself, are POC. At the end of the day, we are human before we are K-pop stans.”