BLACKPINK at Coachella 2109
Photo: Roger Kisby/Getty Images for YouTube
"How You Like That:" BLACKPINK Breaks Multiple Records With Latest Music Video
K-pop superstars BLACKPINK have broken multiple Guinness World Records and YouTube records for their fierce new music video for "How You Like That." Their first single of 2020, the highly anticipated song and visual both dropped on June 26 following several weeks of teasers on their social channels.
According to Guinness, the video got 86.3 million views on June 26, earning three records: most viewed YouTube video in 24 hours (i.e. any type of video), most viewed music video on YouTube in 24 hours and most viewed YouTube music video in 24 hours by a K-pop group.
The previous recordholder of these three categories was BTS and Halsey, for their April 2019 collab "Boy With Luv," which earned 74.6 million views in the first 24 hours. Prior to the K-pop boy band earning the top spot, BLACKPINK briefly held the record, for just about one week, with their April 2019 video, "Kill This Love," which hit 56.7 million views in 24 hours.
The YouTube premiere of the "How You Like That" music video, which hit 1.66 million peak concurrent viewers, also earned the ladies two more Guinness/YouTube record titles: most viewers for the premiere of a video on YouTube and most viewers for the premiere of a music video on YouTube.
At the time of this writing, just six days after its release, it has 193.4 million views on YouTube.
Other current Guinness World Records held by BLACKPINK are most followed female group on Spotify and music group with the most subscribers on YouTube.
"How You Like That" is confident breakup track, backed by a buoyant trap- and EDM-influenced beat, and follows their massive collab with Lady Gaga, "Sour Candy," from Gaga's new Chromatica album. The latest track, written by Teddy and Danny Chung, is expected to be a lead single for their forthcoming debut Korean-language studio album.
Their first full-length, BLACKPINK IN YOUR AREA, a compilation album of prior EPs, was released in December 2018 and included Japanese versions of some of their biggest tracks, including the infectious "Ddu-Du Ddu-Du."