For The GRAMMYs, Green Is The New Gold
On Friday, Feb. 11 The Recording Academy will partner with Waste Management — the official recycling partner of The Academy and 53rd Annual GRAMMY Awards — to present Show Me The Green Light: A Conversation About Greening The Music Industry as part of GRAMMY Week. The event will focus on the incorporation of a reduce, reuse and recycle philosophy and its emerging presence in an ever-changing industrial climate.
At the celebration of The Recording Academy's 50 years as the most recognizable brand in music in 2008 — the GRAMMY Awards — the organization set a goal for the next 50 years to have a positive cultural and social impact, with a focus on its environmental impact.
This year The Academy is working to balance its carbon footprint during the production of the 53rd Annual GRAMMY Awards at Staples Center in Los Angeles For example, we have been balancing our carbon footprint during the production of the GRAMMY Awards at the Staples Center in Los Angeles through the purchase of solar and wind power, and investing in sustainable energy initiatives through the Bonneville Environmental Foundation, an entrepreneurial nonprofit that creates and markets innovative solutions to energy and water issues.
Waste Management — the official recycling partner of The Recording Academy and 53rd Annual GRAMMY Awards — has strengthened The Academy's green initiatives by providing recycling receptacles at the GRAMMY Celebration, The Academy's official after-party, which will divert an average of 6 tons of waste from landfills. Additionally, the Natural Resources Defense Council has provided consultation to determine the best greening practices for The Academy, both during the annual GRAMMY Awards and throughout the year.
Made out of recycled plastic water bottles, the GRAMMY red carpet has lived a second, third and fourth life over the course of the last few years. As a result, The Academy has diverted thousands of bottles from landfills (where they would have lived lesser lives, never having touched the soles of music elites).
At its national headquarters in Santa Monica, Calif., The Academy owns a LEED Gold Certified building, constructed of materials low in volatile compounds. The 12 Chapters of The Academy across the nation have also been engaged and encouraged to participate in this journey as The Academy's initiatives broaden to include rideshare initiatives, green education and green event planning.
The Recording Academy is no stranger to honoring the past, as it often does in recognition of the talented artists in the music field. But The Academy also looks to help build a better future by doing its part to care for the environment.