Chiminus Enterprises CEO Eric Holt and talent management specialist Emily White were among the participants at the recent GRAMMY GPS: A Road Map For Today's Music Pro hosted by The Recording Academy Memphis Chapter. During the event, Holt and White participated in an exclusive interview with GRAMMY.com, providing their advice for breaking artists into smaller markets.
"Technology is really used these days to intensify the marketing and branding of artists coming from smaller markets outside of [larger markets such as Atlanta, New York and L.A.]," said Holt.
A native of Hendersonville, Tenn., Holt is CEO of Chiminus Enterprises, a marketing and consulting company with a client roster that includes Atlantic Records and the Ryman Auditorium, among other companies. He is also a managing partner of Chiminus subsidiary the Lovenoise Group, which hosts Lovenoise, a Nashville-based urban concert series that features live music, poetry and other visual arts, and is held in additional cities throughout the Southeast. In 2012 Holt was elected as an Advisor to the Board of Governors for The Recording Academy's Nashville Chapter. Holt is also among an elite group of music business leaders selected to serve as consultants for the Music City Music Council by the Nashville Mayor Karl Dean.
"You can build a career from anywhere," said White. "Whether you're a musician or you're pursuing an industry career, it really doesn't matter where you come from … now with the Internet."
White is the co-founder of Whitesmith Entertainment, a full-service talent management firm based in Los Angeles and New York that represents individuals in the fields of music, comedy, film, television, and sports. Music artists represented by Whitesmith include Brendan Benson, the Big Sleep, Future Monarchs, Gold Motel, and the Hush Sound, among others. Earlier this year White and Benson launched Readymade Records with a roster that includes Cory Chisel And The Wandering Sons, the Lost Brothers and Young Hines.