On April 21 The Recording Academy Florida Chapter presented the 2010 Florida GRAMMY Showcase at Lyrica in Orlando, Fla., providing six up-and-coming unsigned artists from the Florida and Puerto Rico area with the opportunity to compete before an audience of music industry professionals for a $25,000 artist development prize package. Miami-based reggae/rock band Jahfe won the showcase, and rock/pop artist Derek Olds was selected as runner-up.
Jahfe has worked with GRAMMY-winning artists including Lauryn Hill and Wyclef Jean. As a Memphis native currently residing in Miami, Olds has shared his live production talent with GRAMMY-winning artists including John Legend, Maroon 5 and GRAMMY-nominated artist Snoop Dogg.
The other finalists were the Black Rabbits, Dreaming In Stereo, Select Start, and Venejer. Each of the finalists shared the artist development prize package including engineering services provided by Eric Schilling, GRAMMY- and Latin GRAMMY-winning engineer/mixer; studio time at the Hit Factory Criteria in Miami; a professional photo session with Miami-based photographer Jill Kahn; a consultation with Michel Vega, vice president, William Morris Endeavor Entertainment; a consultation with Nick Nanton, entertainment attorney; and studio time at Morrisound Recording in Tampa, Fla., with services provided by producer/engineer Tom Morris.
Past Florida GRAMMY Showcase winners include ArtOfficial, GRAMMY-nominated artist Francesca Battistelli and Social Ghost.