Curators Geoffrey Marsh and Victoria Broackes
Photo: Jordi Vidal/Getty Images
"David Bowie Is" Mobile App Makes Museum Exhibit Virtual
Curated by Victoria Broackes and Geoffrey Marsh at London's Victoria & Albert Museum, the "David Bowie Is" exhibit ran from March 23 through Aug. 11, 2013 before going on world tour, ultimately attracting more than two million visitors by its July 15, 2018 closing at New York's Brooklyn Museum. On Jan. 8, the day David Bowie would have turned 72, the exhibit's new home in digital reality will premier as a mobile app for Android and iOS, narrated by Oscar-winning actor and close friend of Bowie's, Gary Oldman.
"This brings the amazing 'David Bowie Is' exhibition to a wider audience," said Oldman. "It's great that his fans get to experience it. It was a privilege to be involved." As fellow Londoners, the two became friends in the 1980s and Oldman appeared in Bowie's music video for "The Next Day."
The app's website describes some of the more than 500 "costumes, sketches, notes, handwritten lyrics, music videos and original works of art" that will be coming to virtual life, in 360 degrees when appropriate, accompanied by extensive annotations and immersive audio. The initial app is billed as an "augmented reality" experience to contrast it with a fuller "virtual reality" version still under development.
Taking advantage of digital media's convenience, the app is able to present even more than the pieces included in the dozen versions of the real-world "David Bowie Is" exhibit. Testifying to Bowie's range of styles and relentless innovation, the greatest virtue of this digital museum exhibit is its power to inspire.