Photo: Jeffrey Mayer/WireImage.com
BTS "DNA" Video Tells 7 Members' Stories With Color
K-pop band BTS released their fifth EP, Love Yourself 'Her,' a few weeks ago and its track "DNA" is visually intravenous, as intended, as is its dancing, colorful graphic storytelling, and chart performance. Inviting comparison with Psy and Wonder Girls, "DNA" and BTS have broken into the mainstream.
The "DNA" YouTube video was published Sept. 18 and currently has more than 80 million views.
From No. 85 on the week published Oct. 7, the BTS hit jumped to No. 67 for the Oct. 14 published period. "DNA" is now the highest-charting Billboard Hot 100 title by a K-pop artist or band. In 2009 Wonder Girls reached No. 76 with "Nobody."
Big Hit Entertainment, the group's creative team, explained to Billboard how catering to the individuality of the band's seven members helps them express unique stories, using their personal style and flair. This binds the group together while representing BTS as an epic cooperation between diverse and energetic young men, full of passion in song. With this powerful combination, there's no telling how high up the charts BTS will go.