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Bootsy Collins

Bootsy Collins

Photo: Michael Weintrob

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Bootsy Collins On 'The Power Of The One' bootsy-collins-im-hoping-world-comes-together-we-did-album

Bootsy Collins: "I'm Hoping The World Comes Together Like We Did On This Album"

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On his new album, 'The Power of the One,' released Oct. 23 on his own Bootzilla Records, we witness the almost-69-year-old (his birthday is Oct. 26) thriving in his musical playground
Ana Monroy Yglesias
GRAMMYs
Oct 23, 2020 - 5:09 pm

GRAMMY winner and 2019 Lifetime Achievement Award recipient Bootsy Collins has been embodying the funk and sharing his grooviness for decades, ever since he joined James Brown's band in 1969. It was then, from the Godfather of Soul himself, he first learned the Power of the One, or the importance of synching on the one-beat.

With George Clinton and Parliament-Funkadelic, Bootsy's Rubber Band, his solo records and endless collaborations, he's harnessed that funky power and grown it into a philosophy, a way of life. Through it all he's always bringing the funk into new spaces and to new ears, whether directly—Fatboy Slim's GRAMMY-winning 2000 dance anthem "Weapon Of Choice" wouldn't soar without Collin's voice—or through those he's influenced like Childish Gambino on his infectiously groovy GRAMMY-winner "Redbone." He is the true definition of a living legend, yet he's incredibly humble and always interested in learning more and working with other artists.

On his new album, The Power of the One, released today (Oct. 23) on his own Bootzilla Records, we witness the almost-69-year-old (his birthday is Oct. 26) thriving in his musical playground. It's playful, funky, joyous and filled with talented collaborators from across the musical spectrum, including Snoop Dogg, Dr. Cornel West, Branford Marsalis, Ellis Hall and up-and-comers Brandon "Taz" Niederauer and Emmaline. While he had to adapt to virtual collaboration when they pandemic hit—the album was about half done at this point—he is undeniably thrilled with the result and rightly so.

"To be around these people, they made the record become what it is because to have the older people with the younger people and everyone in-between, all this going on on the record. And just making music together. It's like making love, it's like making friends. In a time like we're in now, to do that, what else could you ask for? It's just a great feeling. I can tell you, I know they had the same kind of feeling," Collins told us recently over the phone.

We caught up with the master himself to learn more about finishing the album during quarantine, bringing together the talented collaborators, mentoring younger artists over the years and, of course, the Power of the One.

Thanks for taking the time to chat with me. I hope your day is good so far.

Yeah. Just gearing up, getting myself together to go out there and do it one more time, you know? We got the record off. That was the good part for me, was to at least get through it because it is a very deep time that kind of hit us out of the blue. Getting through it was a beautiful thing. It actually helped keep me sane.

Read: "Use Your Mentality, Wake Up To Reality": How 'Red Hot + Blue' Reimagined Classic Pop Songs To Enact Social Change

I bet, having something to work on. And my first question is about your new album, The Power Of The One, which is coming out pretty soon. What do you hope this album offers to the world and to its listeners?

I'm hoping the world comes together like we did on this album. All the musicians, everybody that really put their time and energy in it—and they really, really wanted to do it. It wasn't like somebody forced them to do it or paid them on such a big scale that they just had to do it. Everybody joined me and did it because it was fun.

It reminded everybody that, even in a difficult time, each and every one of us can get some kind of joy out of it and at the same time, help somebody else share some good vibes. If we didn't get nothing else but some good vibes, that was really good enough because everybody needs some of that right now.

I think on this record, that's what it's really all about. Good vibes, being in the kitchen cooking up something a little different here and there, using a different recipe. Even a recipe that's not traditional. On this album, that's what I wanted to show—it doesn't have to be a certain traditional record. It could be everybody together just having a good time because, to me, that was the main thing. Stop stressing yourself. Have a good time doing it and doing it with somebody you want to do it with. That's key. I think everybody felt that and it comes off of the record like that, from what people are telling me.

You're right, I think we all need some good vibes right now.

Yeah, yeah, yeah. That to me is what the Power of the One is, the power of all of the people coming together and just doing what we have to do to get through it, to get over the hump. Putting all of our differences all by the wayside because we all realize we're just human and we need each other. We're coming up in a time where people don't really feel like they need each other because the technology we have is saying you don't need nobody. You can take your office with you. You got it right there in your hand, your iPhone, and you really don't need people.

Once you get used to that, it turns on you. It's like a Frankenstein monster. The monster is cool and everything, but one day he wakes up and realizes he's a monster and turns on you. I think that's what happened in the world. We got to take the power within all of us where we're standing. I think this music will help in our healing, help in our focus, and help us to have a little joy and a little fun along with all the deepness that is going on. That's what I wanted to do with this record, really just to put some joy and fun in everybody's lives.

More Inspiration: Brandon Lucas Talks Staying Hopeful, Working With Dr. Cornel West & Empowering Dance Producers Of Color

Can you explain the Power of the One a little more, both like musical technique and the philosophy?

Well, actually The Power of the One grew out of when I worked with James Brown, he was always saying to the band, "You got to put it on the one. Give me that one and you can play everything else, but just hit it on the one." On every measure you count, the emphasis is on that down beat. To this day, even on a computer, when you have a four by four [beat], you got that one. You'll hear that click louder on the emphasis on that one beat. That brings everybody's focus to it.

This is where we all meet up, right here on the one. I, out of that training with James Brown, I took that over to Parliament-Funkadelic and George Clinton made a whole concept out of everything's on the one. He even made a record called "Everything Is On The One." I guess with all of that growing and experiencing the one, it grew to me as even bigger than just being a musical term. Now for me, it's more everybody is part of the Power of the One.

It's like everybody's around that one wall and everybody gets that certain frequency all at the same time and that wall will come down. That's the Power of the One. We just have to realize that that's what we got to do, everybody's got to be in sync with each other. Once we began to be in sync with each other, all of this mess that we're going through falls down. I want to get people to realize that we do have that power within ourselves.

We got to get focused and quit running from each other. We've got to all come together on the one and that's when you get the Power of the One. I'm just trying to redirect people to come together. It doesn't matter who your father is—I just have to respect your father and you have to respect mine. That's the Power of the One, when you realize that none of that stuff really matters.

We're all on this spaceship mother earth and we're traveling through time and space on earth. This is our mothership. Nobody's throwing us out. We're on it together and the sooner we realize that, the better. Because you can't be here and be better than somebody else. I'm not better than nobody else. Out here, I'm just like you.

It's really about us getting along and getting together while we're here. This is the opportunity for us. It's just like this album. This album was the opportunity to put all these beautiful people together that are not necessarily supposed to be together on a record. I'm just crazy enough to believe that if we can do it on an album, we can certainly can do this in a world like we have today.

That's mainly the reason I wanted to do something like this, to show that it's bigger than all of us. It's much bigger than what I think it should be or what you think it should be. It's much bigger than that and that's the Power of the One that's within all of us. No one's got it more, no one's got it less. Everybody has their power, you just have to develop it.

"It's really about us getting along and getting together while we're here. This is the opportunity for us. It's just like this album. This album was the opportunity to put all these beautiful people together that are not necessarily supposed to be together on a record. I'm just crazy enough to believe that if we can do it on an album, we can certainly can do this in a world like we have today."

That's some philosophy right there.

[Laughs.] I hope you got it down. I'd like to read that book myself. [Laughs.] Oh, man. That's the top layer at least. I'll have to keep digging and we'll get more of it coming up. For now, that's where I'm at. I just want people to respect and believe in each other, and dig in on each other. We got to get back to having some kind of fun. I think that's got a lot to do with why this has happened. These kinds of tragedies, it's like man, if you can't wake up after this, you're already dead. I know we're not dead now.

We're being hard headed. We are thinking we're something that we're not. We're all human. We haven't transformed yet into that other frequency. Until then, we got to deal with each other. We got to start learning how to because we've been learning the complete opposite. Now, the One has introduced us, now you have to know and love and trust each other. There's no other alternative now. We are past that point. It's either that or the other craziness.

Read: I Met Her in Philly: D'Angelo's 'Brown Sugar' Turns 25

I feel that. There are a lot of really great collabs on the album, but I wanted to talk specifically about the creative process behind "Jam On" with Snoop Dogg and Brandon Taz. How did that one happen?

Oh, man. That was a track that Snoop and I had done and hadn't really finished. We did it for another album. It was like, man, that track would show a lot of fun and that you can mix different things and come up with something that is not new in a sense, but I guess fresh for today. It brings the old with the new, the guitar playing from Taz, his new energy that he's got, with Snoop's raps and my own peace vibe going on. I thought that would be a beautiful, what you would call, a sandwich or a dinner. Sure enough, it was so easy to put together. I talked to Taz, then I went to see him at a concert. This was all before the pandemic hit.

We got to vibing and I was like, "Man, we should go in the studio." And sure enough, we went to Sweetwater and recorded all of his stuff. And Snoop and myself, we did our parts here at the Bootcave [his home studio]. We got lucky on that song, because got about 60 percent done with the album [before the pandemic] and the rest of it we had to start sending out on WeTransfer, that kind of stuff.

We send them to artists and they send you back what they did and then you get on the phone and talk about what needs to change, what key to go to and this, that and the other. That was a much harder way of recording than being in the studio with the actual person. That's when it's really fun. I got a 50/50 deal on recording this album—recording half live and then the other 50 percent we had to record basically on the internet.

That was something I had to get used to, but at the same time, I don't think I'll ever get used to that. But I learned how to do it, enough to get it done. We started adding horns, all kinds of different stuff, but I had to send the actual file to the person. That particular song, "Jam On," we got that pretty much done in the studio, so that was a blessing because we had fun doing it.



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No Hope if we Don't Vote! Never thought I would be Saying That as the Co-Captain of the Mothership & Long Head Sucka of this Universe! I have Time Traveled for many year's & I can tell u we will Git Ova the Hump! Bootsy baby!!!

A post shared by William "Bootsy" Collins (@bootsy_collins) on Oct 18, 2020 at 1:50pm PDT

I'm sure so much of creating funk music is being in the studio together riffing off each other and going with the flow. That must have been different to not have that tangible element of it for part of the album.

Yeah, yeah. It's totally different. It's just like you and the guy you're talking to, it's different when you're together than when you talk on the phone. The phone is the next best thing, but being together, there is nothing like that. That's the start of the difference right there. It's like when you can actually touch the guitar, when you actually see what the bass player is playing, you can actually hear what the singer or rapper is singing or rapping. You can actually see them. It's like, wow. This is so cool.

You lose all of that part, so I think it's cool for people that are growing up doing it that way. But if you're not used to doing it like that, it's a different ball game. It is something you have to learn on the job. Like I say, it's good to know the new way of recording and stuff. I think I'll continue to learn, but nothing is going to take the place of actually being in the bed together. It's like, "How are you doing?" "Oh, I'm okay. I'm laying in the bed by myself." I'm like, "Yeah, I wish I was there." [Laughs.]

Bootsy Collins Shares Gratitude For Loyal Fans

Related: George Benson Talks Tribute Album To Chuck Berry & Fats Domino: "The Songs are Still Ripe"

What is your favorite part of collaborating and how was it adapting that, like you were saying, during quarantine?

Well, it was really cool for me with the collaborating part because I got a chance to collaborate with people that I hadn't before. Like Branford Marsalis, who's just the greatest. His genre is jazz and he's just an incredible saxophonist and I never got a chance to record with him [before]. We talked about it, we've been to each other's shows and stuff, but we never actually did anything together.

That was a highlight for me to play with him and to play with Christian McBride, who plays the upright bass. He is just incredible and to have him in the studio and watch him play it. That was my first instrument that I was supposed to learn how to play on, but I found out I just couldn't play that big, old upright bass. It was too much work, man. I had to carry it home from school. The girls would look and laugh at me. It was like, "Ah man. I got to get me a new instrument." So, for him to bring that big, old bass to the Bootcave and hook it up and start playing it, it was just a great experience.

And then to have George Benson? Come on, you can't get no bigger than that. He's played with all the jazz greats. To have him want to get on the album—I had no idea that he really wanted to play on the record until I talked to him. We always have done festivals together in passing, but we never got a chance to work together.

I got a chance to work with some of the best, the people that I looked up to, and I got a chance to work with the young ones, like Kingfish, that are the new musicians. Speaking of Taz, he's 17 years old. And Kingfish is 19 now. These guys are just blowing the roof off with the guitar playing. To have this kind of energy around, for me, is the cream of the crop. It don't come no better. Then on "Lips Turn Blue" there's Emmaline. She's like a young, fresh Ella Fitzgerald. The way she sings, her voice takes you back to that time. But she's just out of college. She's just so sharp and professional.

To be around these people, they made the record become what it is because to have the older people with the younger people and everyone in-between, all this going on on the record and just making music together. It's like making love, it's like making friends. In a time like we're in now to do that, what else could you ask for? It's just a great feeling. I can tell you, I know they had the same kind of feeling.

It was just a great way to express yourself in a time where you're supposed to be locked up and locked down. Everybody's got a chance to release that feeling and we got a chance to put it on a record to share it with the world. I wasn't looking at the big picture, I was just looking at whatever song we were doing, putting our whole heart and soul into it. I didn't have to tell nobody to do that because everybody was ready. You didn't have to tell anyone, "Man, I want you to love this song." They just loved it. You could tell they loved it.

I think it's more amazing because of the time that we're living in right now. It affects us much more now because I think before we have taken music and people for granted. We've taken everything for granted. We thought it was always going to be great, we were going to be working all the time. All of a sudden, they pull the gigs away from us. No more festivals, no more club dates, no more Colosseum dates.

All of that stuff, it didn't just happen to the music world. Everybody had to push the reset button, like "Wait a minute, what the heck is going on?" We are still going through that and we have to figure out ways to do things differently. I'm hoping this album, The Power of the One, helps reset people to know that, "Hey, we got to deal with each other. Ain't nobody going nowhere. We're all in this together."

Listen: Unearthing A Lost Ella Fitzgerald Recording, 60 Years Later

You've also worked with a lot of younger musicians over the years on their projects, like Snoop and many others. What does mentorship mean to you and why is it important?

Oh, man. I would say because it gives you what you really need. It's like the energy that you've shared all your life, it comes back to you through the young musicians and artists. When I got with James Brown, I didn't understand about the energy and how it excited him. He was excited by the energy that we brought. I didn't really understand that until I got older and I started realizing, "Okay, this is what he was talking about and this is what he was feeling." Once you get older, you start feeling it, especially when you start having grandkids. Oh my God, those guys have got energy up the wazoo. I never knew that I was like that at one time.

At some point, I was as crazy as they were. That crazy energy can be turned into something and when it is, it can be magical. Some of these kids are able to turn it into something and you'd really be surprised. You just have to be in the mix and that's why I make sure I'm always in the mix, that I'm always learning from the younger people. And hopefully they're learning something from me, but I'm not in it for me.

I'm in it to learn something that I didn't know how to do. Coming from them, that's a beautiful thing. I look forward to that. A lot of older people look at kids like, "Oh, they can't teach me nothing." But I don't agree with that. I would like to continue to learn from them and be around them because they make me younger, they make me feel young. It's a great energy and hopefully I'm as good to them as they are to me.

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Issa Rae

Issa Rae

Photo: Amanda Edwards/Getty Images

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What TV Show Has Your Favorite Soundtrack? poll-insecure-euphoria-what-air-tv-show-has-your-favorite-soundtrack

Poll: From "Insecure" To "Euphoria," What On-Air TV Show Has Your Favorite Soundtrack?

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There's also "Atlanta," "Empire," "GLOW," "POSE," "High Fidelity," "Stranger Things," and "Westworld"—let us know which show has your favorite tunes!
Ana Monroy Yglesias
GRAMMYs
Apr 16, 2020 - 3:38 pm

With quarantine meaning more time to catch up on shows and movies for many of us, we want to know: What current TV show do you think has been serving up the best tunes? Vote in our poll below and read on for more info on the music behind some of the biggest series.

Polls

What on-air TV show has your favorite soundtrack?

The Emmy-winning dramedy "Atlanta," whose third and fourth seasons are slated for a 2021 release, sees its creator Donald Glover, a.k.a. Childish Gambino, co-starring as the manager and cousin of a rising ATL rapper. Glover also serves as an executive producer, writer, director and the executive music producer of the acclaimed series, which has featured an eclectic soundtrack including Flying Lotus, 2 Chainz, Yo Gotti, Curtis Mayfield, King Krule and Nas.

Rapper Lil Dicky Talks New TV Show 'Dave' And His Creative Ambitions On- And Off-Screen

Season one of "Dave" just launched last month. A comedy starring goofy rapper Lil Dicky a.k.a. Dave Burd, the show is based on his own rise to fame. The new show features hip-hop tracks from A$AP Rocky, Tyler, The Creator, O.T. Genasis and more. Burd and Jeff Schaffer are the show's co-creators and also serve as executive producers along with Saladin Patterson, Kevin Hart, Greg Mottola, Scooter Braun and a few others.

"Empire," the musical drama depicting the fictional Empire Entertainment hip-hop dynasty has not been without its own off-camera drama, but its sixth season will wrap up the critically acclaimed series this year. The talented cast, including Taraji P. Henson, Terrence Howard and Bryshere Y. Gray add great original music to an already fire playlist. GRAMMY-winning producer/songwriter Rodney Jerkins, a.k.a. Darkchild, has served as Supervising Music Producer since season three, taking over for fellow GRAMMY-winning production powerhouse Timbaland. This season has included music from Chaka Khan, Khalid, Gladys Knight & The Pips and Ciara.

"Euphoria" is a visually stunning, jarring teen melodrama that unflinchingly looks at addiction, sex, identity, toxic masculinity, social media and more, with a powerful soundtrack and score crafted by musical mastermind Labrinth, executive produced by Drake. With original music from series star Zendaya ("All Of Us"), along with perfectly timed bops from Lizzo, Doja Cat, Billie Eilish, Jamie XX, the emotions are high in this new HBO show, whose second season is set to resume filming following the coronavirus shutdown.

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Set in Los Angeles in the '80s, the Emmy-winning Netflix series "GLOW," or "Gorgeous Women Of Wrestling," features a synth-heavy, period-appropriate soundtrack featuring hits from Roxette, Billy Joel, The Bangles, Daryl Hall & John Oates and more. The fourth and final season of the show starring Alison Brie, Betty Gilpin and Marc Maron is set to resume production after COVID-19 restrictions lift.

Starring Zoë Kravitz as an obsessive yet effortlessly cool Brooklyn record shop owner Rob, "High Fidelity" has an appropriately edgy, eclectic soundtrack. The new Hulu series is a modern take on the 2000 film of the same name starring John Cusack and Lisa Bonet, Kravitz's mom, both of which are adapted from Nick Hornby's 1995 novel. GRAMMY-winning multi-hyphenate Questlove helps curate the vibes as Executive Music Supervisor, with season one featuring music from David Bowie, Frank Zappa, Fleetwood Mac, OutKast and many more. Episode three even features a perfect cameo from Blondie's Debbie Harry as they listen to "Heart of Glass."

Created by and starring everyone's favorite "Awkward Black Girl" Issa Rae, the flyness of "Insecure"'s soundtrack rivals that of its stars, which also include Yvonne Orji, Jay Ellis and Natasha Rothwell. Led by Music Supervisor Kier Lehman, along with an original score from GRAMMY winner Raphael Saadiq, the series features a dope mix of hip-hop and R&B that soundtracks the wave of moods in their L.A. lives, with a strong emphasis on female artists, including Saweetie, Khia, Amber Mark, Kali Uchis and H.E.R. Season four is currently running on HBO.

Vote Now: Which 2000 Album Will You Have On Repeat This Year?

If the music, costumes and fierce dance moves on "POSE" don't make you want to strike a—well, you know—maybe you don't have the volume turned up loud enough. Starring iconic GRAMMY winner Billy Porter, alongside powerhouse rising trans actors Indya Moore, Dominique Jackson and Mj Rodriquez, the Emmy-winning FX show explores the glamour and inequality of late-'80s/early-'90s New York City through the lens of the LGBTQ+ ball scene. Shimmering with disco realness, the series features funky jams from KC & The Sunshine Band, The Gap Band, Chaka Khan, En Vogue and more with Amanda Krieg Thomas serving up the tunes as Music Supervisor. The show was renewed for a third season last year, set to launch after the COVID-19 shutdowns.

Netflix favorite "Stranger Things" is a fantastical, surreal journey set in a small town in the early '80s, in a nod to the golden age of sci-fi/fantasy films like "E.T." and "Labyrinth." Starring Winona Ryder and actors Millie Bobby Brown, Finn Wolfhard and Noah Schnapp, longtime film and TV music supervisor Nora Felder ("Romy and Michele's High School Reunion," "Californication") bringing the dark, neon-lit '80s mood front and center. The stellar soundtrack includes '70s and '80s hits and deep cuts from Corey Hart, Don McLean, TOTO, The Clash and more.

Music Is Coming: Composer Ramin Djawadi Looks Back On Eight Epic Seasons Of 'Game Of Thrones'

Brandon Lucas

Brandon Lucas

Photo: Tony Bee

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Brandon Lucas On Hope, Dr. Cornel West & New Label brandon-lucas-talks-staying-hopeful-working-dr-cornel-west-empowering-dance-producers

Brandon Lucas Talks Staying Hopeful, Working With Dr. Cornel West & Empowering Dance Producers Of Color

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GRAMMY.com recently chatted with the Inglewood-born singer/producer, who shared nuggets of wisdom from working with Dr. Cornel West, his vision for his new label, the music that moves him and more
Ana Monroy Yglesias
GRAMMYs
Oct 9, 2020 - 4:50 pm

One might not expect activist/author/scholar Dr. Cornel West to put out house music bangers, but thanks to singer/producer Brandon Lucas, this is one gift the craziness of 2020 has brought us. For the debut release on Lucas' Purple Label Sound imprint, "Got That Hope" features a much-needed inspirational sermon from West set to a pulsing, energetic house bass line and echoed by Lucas' enchanting vocals.

It's the debut dance track from the Inglewood-born artist, who got his start singing in his local gospel choir and later in an R&B group. He first worked with West around 2008, helping him bring his powerful words online and into the digital space. They will be releasing more music together next year, as part of their shared vision to honor dance music's Black roots. This is also the mission of Purple Label Sound, to uplift fellow up-and-coming house music producers of color and bring in more a diverse audience with it.

"You can't talk about the great funk tradition without talking about house, techno music, all different kind of bodies—straight, queer, trans, all connected through the depths of their humanity and allowing what is inside of their souls to overflow. That is what the rave is all about. That is what the groove is all about," West said in a press release for the song.

Brandon Lucas · Got That Hope - Extended (feat. Cornel West)

Read: How Contemporary Musicians Are Embracing The Spoken Word Album

GRAMMY.com chatted with Lucas right before he delivered a killer debut [virtual] festival set for Rave The Vote, a star-studded voter engagement concert series aimed at mobilizing the dance music community. He shared nuggets of wisdom from West, his vision for the label, the music that moves him and more.

So, you recently released your debut single, "Got That Hope," with none other than Dr. Cornel West. Amazing! What is the message and feeling that you hope listeners get when they hear it?

Music, I think, is a medium that crosses cultures and languages and color lines and political stances, and it brings people together. This song is a message of hope. And during this unprecedented time of literal craziness, it's something to get people moving and grooving and all that beautiful stuff, because you have to find the joy in your struggle to even get through it. So that's what this song is about, but also giving people that stimulus like "Hey, there can be some hope," and getting them to move into that mode.

Whatever you went through during this pandemic, whether it's been good or bad, whether you're affected by the political climate and the racial strife, I think that everyone is exhausted right now. Dr. West always says, "I'm not an optimist, but I'm a prisoner of hope." It's basically saying "Hey, I don't see anything that's going great right now, but I'm going to stay hopeful because that's the only thing that's going to sustain us."

I love that. It's real.

Right? I'm telling you, it's real. And by the way, not to talk too much and not get to your questions, but I created this music at the top of the pandemic, around March. And I was talking to Dr. West yesterday, he reminded me, he was like, "Brother, you remember when you told me you were with your friends in the desert?" And this is when it was hot on the streets, on Fairfax and Beverly where I live, it was going down. And my friends who were semi-public figures, they were like, "Brandon, there's protests." And I couldn't even go home because there was a curfew, but I just felt convicted being in the middle of the desert with my White friends just chilling, while they were not thinking about it.

Fast forward to a couple days after, I wrote him a letter about it, I told him what was going on, everyone was so amazing, this awakening I think has been so powerful for many people across political lines and racial lines. I think that this song of hope brings everyone together in that mindset, because we are so divisive, we need something that pushes us together.

Can you tell me more about Dr. Cornel West's lines in it?

He says, "Still got that hope in you, but you don't talk about the hope, you enact the hope. And it's in your music, that is the blues, a narrative of a catastrophe lyrically expressed but doesn't allow the catastrophe to have the last word."

Okay, so I started working with Dr. West back in 2008, 2007, something like that. And this is when he first came out with his book Hope on a Tightrope. Hope has been a part of his messaging for a long time. Right now, in the news he talks about how he feels that Biden is a neo-liberal disaster, and Trump is a neo-fascist catastrophe. This is Dr. West. He does not hold back how he feels, and he's going to tell it like it is no matter who it is, you know?

But to that point, we can't let catastrophe have the last word. You're going to go through things. Bringing it back to house music, house comes from that black music tradition where these people from cast-out communities would come to warehouses to party all night and to let that funk out, right? These are your Black, brown, and a lot of queer communities coming together, and the roots of the Black tradition is letting that suffering speak through your music. And we've seen that throughout history. With my music and with this label that we're launching, Purple Label Sound, we hope to bring that back in a meaningful way for house music, in a way that makes sense and that's been in the Black tradition for years.

I would say the Black tradition is the American tradition. It's very American. So it's not really a racial thing, it's really about bringing us back to the roots of who we are with this music, and adding that extra culture to it.

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I want to talk more about dance music's roots. As you said, it was created by Black, brown, and queer people—and that's not necessarily reflected in the overall space currently. How do you believe that the dance community as a whole can better celebrate, honor and return to its roots?

In the same way I think a lot of industries should. But, to that point, I feel that the dance community is one of the most inclusive communities that I know. I've been doing music and been in the entertainment world for years. I'm from L.A., from Inglewood, so I've been in it. I grew up in the gospel church, and in the R&B world. I was signed to an R&B group back in the day, I did that whole boy band thing.

But when I found house music, around 2010 or so, I found these communities to be so inclusive and so welcoming, the people all the time that you meet in it. It's a beautiful thing. So, to that point, I think that the dance community is in a unique position to do it, but it takes stepping outside of your comfort zone. It takes doing that work to go outside of just who your friends are. A lot of times, your friends don't look like you just because of where you live and who you're about, you know?

And there are a lot of amazing Black Americans or Europeans from the African diaspora who have been killing it for years in the dance industry, like Jamie Jones, Seth Troxler, and the other giants. They get the recognition. Because they've been in it, those of us who are also in it now are a little bit more digestible to people. I think, just like a lot of communities, that unconscious bias runs through, that people don't think about. People who are good people, who are not racist, just go for who makes you feel comfortable, who are your friends. And that's it.

So, with this label, we're going to be a little bit more intentional about—and it's not exclusively Black and brown artists, by the way, but it's what we're focusing on—marketing our artists in a way that I know that these artists of color should be marketed. It can't be cookie cutter. We're going to do it in the traditions of the Bad Boys, the No Limits and the Cash Moneys—the way dance music is marketed today is not the only way.

I honestly feel that most Black people today, when they think of EDM or deep house or house music, they just think "oh, that's techno." A lot of them don't have any clue that it came from us. That's because what gets put on a pedestal, what gets pushed out there to the mainstream, is not what sparks their ears. And by the way, urban music, Black music, the biggest market [today] for that music is White people. So it's not like if we push more of an urban voice in the dance community that it's not for everybody—it's going to be for everybody. It's just making it more accessible to ears who are more used to a more urban thing. That's it.

Read: Aluna On New Album 'Renaissance' & Making Dance Music Inclusive Again

This has me thinking of a really great conversation I had with Aluna recently—I love her and I'm super inspired by what she's doing now as a solo artist.

She's awesome.

She talked about how she, as a Black woman, felt like an outsider in the dance world even though she was part of a duo putting out big dance hits. Once she learned who first created dance music, she realized it's the way things are being marketed and who's being pushed to the top, and she wanted to change it. And she talked about seeing one or two Black girls dancing in the front at their shows, so she was asked "Where are the other Black girls and what can I do to make this feel more inclusive?"

Well, to that point, I know a lot of girls who love techno, and a big handful of them are Black. But it's not a lot of our faces in those scenes, and I've been in the dance community, going to a lot of shows in the underground and music festivals, so I've been around the scene for a long time.

She's right. I've been in worlds where, when you're Black, you're the only face there. But I think it's really a mindset thing. And, from the start, I understood that there was some connection that I felt. When I first heard house and techno songs, like from Kaskade and Above & Beyond, and Avicii, all of those back in early 2010, Eric Prydz—I felt a connection to it. I was like "Whoa, that chord is kind of like a church chord. Oh wait, I know this song, we used to sing that at church." Or "Oh, this is like an R&B track."

At first, I was excited because I loved the music and the musicality. And even with artists like Skrillex, [where some] people were like, "Oh, this noise," I understood what he was doing musically. I understood the chords. It was crazy sounds but I understood it as an artist and as someone who's been in gospel and R&B forever. For a lot of my friends in that space it was new to their ears, but knew when it was a remake of an old classic song that my mom used to play. I knew Black people would love this music if they were exposed to it the right way.

And I think you're right, what gets elevated a lot of times, is non-urban music. When people think dance music, techno music, house music, you don't think urban music. But it's not either/or. There can be urban music that is deep house, that's tech house. But to be honest, I think that a lot of the Black artists that get pushed to the forefront are people who've been doing it forever. The legends, who should be respected, and who we should be pushed forward and lauded. But what about the new cats? Everyone that people talk about, they're in their fifties. We love them, and they're amazing, but who's got next?

And I am talking to Black and brown artists in the space, who are excited about what we're doing [at Purple Label Sound]. The A&Rs, they just don't get it, they just don't get me. They think it's too urban. What's "too urban?" House music is urban, technically, it started off that way. Since then, there's been amazing contributions worldwide, including from the European scene, in Italy, in Sweden. At the root of it, I think if you elevate the right music in the right way, I think it can cross everybody. You know what happened was, and I always say this, I think Beychella made a big impact on house music.

I had a lot of my Black friends who went to Coachella for the first time [in 2018]. They'd been hearing about Coachella, for a while, but when Beyoncé was headlining, it was like, "We're going to Coachella." When they finally went, I had so many friends like, "I'm going back. Oh my gosh, EDM. Wow, this is amazing. Now I get it." Now they feel the music and the culture, and they're starting to understand it, because of Beyoncé.

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Related: Beyonce Created A Space To Celebrate Black Culture At Coachella & More Things 'Homecoming' Taught Us

I want to talk a bit more about Purple Label Sound, because "Got That Hope" is also the debut release from it. What's your hope and vision for the label?

Purple Label Sound came about before even my foray as an electronic artist. I created a few songs, I started creating them during the pandemic. I had time for myself with the self-isolation. And really, it was like, "Wow, what am I about? What do I want to do?" And then the racial strife started to happen, and I created a song with Dr. West. But even then, I didn't understand what I wanted to do as an artist. Of course I was going to release some music, but my focus has always been to elevate other people's point of views, and to take other people to the next level.

I've been working with talent on the music end, on the influencer end and on the actor end for years. My day-to-day, what I do best, is to take people's voices and take them to the next level, and then to great careers. That's what I want to do with this label, is to elevate careers and use my resources and my expertise as an artist, and as an entertainment executive, to help these voices be elevated and marketed the right way to support their ventures. And then I realized I should be putting myself out there too. And the music just kind of ballooned into something where, I was like "I guess I should be doing this as well."

It got to the heart of it. I kept having a lot of people come to me and talk about loneliness. I'm one of those strong friends, where friends talk to me a lot. And it was a reoccurring theme of loneliness and "what am I about?" The music that we're initially putting out is what we call deep gospel. We want to inspire people. That's how came about.

My next release, "Is My Living in Vain," is coming up soon and we're dedicating it to a comrade, a brother of mine, a friend who took his life during this pandemic. He came up with us in the industry, he was an A&R executive. I think you guys have a charity in his memorandum actually, the Quinn Coleman Fund.

I really want to make sure that during this time of pandemic, house music still has a place. It's about joy, about dancing, and about partying, but you have to do that to get through the darkness, right? And so, that's why we're talking about hope, we're going to be talking about loneliness, talking about being introspective, and having music that can move us and get through this.

Yes, Purple Label Sound is about elevating these underrepresented voices, but really it was a call to action for myself—and to the world at large—to take everything that I've done in my life and bring that together to create this label to make an impact on the music industry.

What's one of the biggest things you've learned from working with Dr. Cornel West over the years? I'm sure that's hard.

Yeah, there's so many nuggets. At one point I was inundated with his message so much, it's like I have his talking points in me. He stays on message. He's been saying "last year is the same thing as this year, same thing as two years ago." But I think the biggest thing [I learned] is leadership through service, and using your success and everything you have to generously elevate other people around you. That's the only way you become great. Greatness comes from using, as he says, "the magnanimity of your success." I think that's the biggest one, but there's another big one that's helped me throughout my career, my life, my friendships, and just getting through everything. It's, again, leading through love and service. Being a leader, and leading with your heart, with love and with service.

And one more, I really love how he has a good balance of telling it like it is and being a freedom fighter. He's also amazing at having really thoughtful and curious intellectual discussions with people who he may not agree with. To be honest, the only times you ever see him being in a heated debate is when the other person is disrespecting him. He always says something like, "I'm a gangster, but I'm coming by the blood of Jesus." I really respect how he's always been able to balance having engaging conversations with people across the political spectrum that don't agree with him. There's a mutual respect, and you can intellectualize and hold to your convictions and disagree with someone and hold them accountable and still love and respect them.

That's the hard work.

Yeah. Usually when you hold people accountable, you do it out of love. If you don't care, you won't say nothing.

Watch: Positive Vibes Only: Kierra Sheard And Karen Clark-Sheard Deliver Striking Performance Of "Something Has To Break"

That's real. What kind of music did you grow up listening to?

So early on, it was a lot of, obviously, gospel. I grew up with Kirk Franklin and the Clark Sisters. The song I have coming out, "Is My Living in Vain," is a deep house cover of the Clark Sisters, who just had a Lifetime biopic come out about then, amazing. J. Moss, Fred Hammond and all those guys, and Yolanda Adams. But also, of course, Michael Jackson and Prince. My three titans going into high school were Missy [Elliott], Erykah Badu and Lauryn Hill. And I would say also the neo-soul vibe of Erykah, D'Angelo, Musiq Soulchild. Those are the people who I've studied.

Donny Hathaway, Kim Burrell. You know, R&B, soul and gospel. And of course, I'm a West Coast dude, I'm from Inglewood, so, I love, love Snoop Dogg, Dr. Dre, Ice Cube, and DJ Quik and Suga Free. I'm a West Coast hip-hop guy, for sure. I love Biggie, love all of the people on the East Coast, Wu-Tang and all them. All those are great, but I am West Coast, I love it.

Read: Gene Farris Talks "Space Girl," Rave Safety & The Return Of The "Bedroom DJ"

And what was sort of the point when you first got into house music, or first were curious about it and sort of dove into that scene?

Well, I've always been into four to the floor songs. Anytime when Justin Timberlake came out with his stuff with Timbaland, like "SexyBack." When Britney [Spears] came out with "I'm A Slave 4 U," and Madonna came out with her songs. I was always into drive-y songs, the disco songs.

But I really understood what it was when I started to hear it in college, when Afrojack had a song playing at the time. I was in the music industry program at USC, and a lot of my friends were into house music. I was exposed to really good stuff, really quick and dove deep into it. So that's how I got into it, by my friends around me in college. I started going to raves, and I really started really listening to the music. My roommate would just give me playlists, and I dove right into it immediately in like 2010, as soon as I got a whiff of it. My first rave was HARD Haunted Mansion or some shit. [Laughs.]

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What's your biggest hope for 2021?

I hope that our nation can heal. And I hope that we can party again, man. [Laughs.] I want to travel! I want to go back to Mykonos. I want to go to Tulum, and Croatia, and Ibiza. Shit, I want to go to Miami and New York! I want to travel the world again, and I hope that we can heal as a nation, and as a world. That's my biggest hope, that we can heal, and that people have done the work that this pandemic, and this unique time in history has given us the opportunity to do.

It's really unique, and I'm so blessed to have—I saw that early on in my team. Me and my best friend, Marquees Ezekiel, we were at his house, working from home. He had just built an at-home gym, because we couldn't work out anywhere and had to work out. And the idea of this label just came about. It was like, "Let's go." It's so amazing how God moves, and how that inkling of idea, three, four months ago became this. But it's not overnight. I've been doing this music thing for years. I've been in the industry for years, and it's beautiful, it's crazy how the universe guides us, places everything in the right mode, to set it up the right way to be here and to talk to you.

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Cardi B in Feb. 2020

Cardi B

Photo: Prince Williams/Wireimage.Getty Images

News
What Fall Album Are You Most Looking Forward To? poll-albums-cardi-b-bts-blackpink-more-way-what-fall-release-are-you-most-looking

Poll: With Albums From Cardi B, BTS, BLACKPINK & More On The Way, What Fall Release Are You Most Looking Forward To?

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Alicia Keys, 2 Chainz, Drake, Kylie Minogue, Public Enemy, YG and others also have big albums on the way—let us know which one you are most excited about
Ana Monroy Yglesias
GRAMMYs
Sep 10, 2020 - 5:48 pm

With Labor Day here and gone, fall is almost upon us (it starts Sept. 22). While 2020 didn't quite deliver on a song of the summer—or a galivanting poolside vibe—luckily there are tons of big album releases slated for the coming autumn months. For our latest GRAMMY.com poll, we want to know which fall album you are most looking forward to.

Polls

What Fall Album Are You Most Looking Forward To?

Related: RIAA 2020 Mid-Year Report: Recorded-Music Revenues In The U.S. Grew More Than 5 Percent During The First Half Of 2020 Amid Coronavirus Pandemic

The rap game is set to be big, with Atlanta heavyweight 2 Chainz set to drop So Help Me God, Bronx queen Cardi B primed to deliver a follow-up to her GRAMMY-winning major label debut Invasion Of Privacy and Toronto's finest Drake serving up Certified Lover Boy. Also, Los Angeles hard-hitter YG will release MY 4HUNNID LIFE and OG New York crew Public Enemy will drop What You Gonna Do When the Grid Goes Down?, to feature their 2020 update of classic protest track "Fight the Power."

Representing some of the biggest players in K-pop and the global pop landscape, BLACKPINK's debut studio album, titled The Album, is forthcoming this October, and BTS have revealed they have a new album on the way.

Another Poll: From "WAP" To "Big Booty," What's Your Favorite Megan Thee Stallion Feature?

Sure to be odes to the empty dancefloors of the world, Aussie dance-pop queen Kylie Minogue's DISCO, U.K. dance mainstays Groove Armada's EDGE OF THE HORIZON and Irish dance music legend (remember Moloko?) Róisín Murphy's Róisín Machine will keep us grooving.  

While this list of fall 2020 albums is far from exhaustive, there are two more albums we have to mention. 2020 and 2019 GRAMMYs host extraordinaire Alicia Keys will be offering up her first LP in four years sometime this fall with ALICIA, which will include "Underdog," "Show Me Love" and more glowing gems.

Finally, the expansive music of the late experimental jazz legend and Afrofuturist Sun Ra lives on with the Sun Ra Arkestra, who will be releasing their first album in 21 years, Swirling. Which one are you looking forward to the most?

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Brandy & Monica at 2011 Pre-GRAMMY Gala

Brandy & Monica at 2011 Pre-GRAMMY Gala

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Poll: What's Your Favorite Verzuz Battle Matchup? brandy-vs-monica-timbaland-vs-swizz-beatz-whats-your-favorite-verzuz-battle-matchup

From Brandy Vs. Monica To Timbaland Vs. Swizz Beatz, What's Your Favorite Verzuz Battle Matchup?

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On Aug. 31, the latest Verzuz battle will pair up the '90s R&B/pop superstars 22 years after their unforgettable GRAMMY-winning "The Boy Is Mine" duet/duel. We want to know which epic pairing is your favorite
Ana Monroy Yglesias
GRAMMYs
Aug 28, 2020 - 9:10 am

One of the more beautiful and creative things to come out of quarantine has been the Verzuz rap-and-beyond livestream battles, an ongoing, star-studded series hosted by GRAMMY-winning hip-hop icons Timbaland and Swizz Beatz.

The star-studded musical series began with the hosts themselves battling it out during a five-hour Instagram Live back in March, and has since featured such epic pairings as rap kings Rick Ross and 2 Chainz, New York OGs Fabolous and Jadakiss, big dogs DMX and Snoop Dogg, R&B/pop pianists Alicia Keys and John Legend, Jamaican dancehall heavyweights Beenie Man and Bounty Killer and many more.

Learn More: The Verzuz Effect: How Swizz Beatz & Timbaland's Beat Battles Showcase Music's Past, Present And Future

Polls

What's Your Favorite Verzuz Battle Matchup?

The musical faceoffs have also featured OG hit-making R&B producers Teddy Riley and Babyface, rap producer wunderkids Boi-1da and Hit-Boy, neo-soul queens Erykah Badu and Jill Scott, Southern rap champs Nelly and Ludacris, rapper/producer/hype men T-Pain and Lil Jon, as well as gospel legends Fred Hammond and Kirk Franklin.

Our Last Poll: From "WAP" To "Big Booty," What's Your Favorite Megan Thee Stallion Feature?

The latest, highly anticipated Verzuz (airing on Aug. 31 on Verzuz's Instagram, Apple Music and Apple TV) will pair up the '90s R&B/pop superstars Brandy and Monica 22 years after their iconic, GRAMMY-winning "The Boy Is Mine" duet/duel.

In honor of all the magic and realness Verzuz has been sharing worldwide this year, we want to know which epic pairing is your favorite in our poll above. Vote now and scroll down to watch some of the past battles.

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.