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Billie Eilish

Billie Eilish

Photo: Tim Mosenfelder/Getty Images

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Which Young Artists Are Making The Biggest Waves? billie-eilish-yaeji-other-young-artists-prove-future-music-bright

Billie Eilish, Yaeji & Other Young Artists Prove The Future Of Music Is Bright

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The number of incredibly talented young people in the music industry continues to increase—on center stage, behind the scenes and pretty much everywhere else—who are you most inspired by?
Ana Monroy Yglesias
GRAMMYs
Nov 15, 2018 - 5:28 pm

It is truly impressive how many young artists have come boldly into the music scene in the past year or so, often circumventing the more traditional label and radio promo route to take a shot at going viral on SoundCloud or YouTube, with some even taking to social media platforms like Instagram to get their music noticed. Whatever the method, plenty of talented young people, including genre-nonconformist Billie Eilish and Latin trap hero Bad Bunny are experimenting with creative ways to make it big and are also exploring and pushing the lines across genres and sounds, all while helping shift the public view of what a popstar looks, acts and sounds like.

Billie Eilish On Success & Making New Music

Take artists like Eilish, who is just 16 yet already sold out a headlining tour as soon as it went on sale, or Bad Bunny, a 24-year-old whose infectious, playful baritone raps have made him one of the hottest collab artists. Both of these rising stars are changing the popular music game with their fresh sounds (and edgy fashion) without having an LP out.

There are also young artists who are a bit more under-the-radar yet still making waves, like Yaeji, a 25-year-old experimental electronic musician getting noticed for her catchy tracks on which she often sings in both Korean and English, or Syd, the queer 26-year-old singer/producer who also happens to be lead singer of GRAMMY-nominated R&B group The Internet. Another thing these four artists all have in common—they've all joined the 2019 class of Forbes 30 Under 30 In Music.

On Nov. 13, the business publication released their music-specific list as part of their annual 30 Under 30 series, recognizing, in their words, the "the industry's 30 best young artists, producers, songwriters, singers, managers, agents and entrepreneurs." If this year's list is reflective of the future of the music industry, it points one that is younger, more diverse and more gender-balanced. Eilish is not even the youngest on the list, 14-year-old singer/songwriter Grace VanderWaal is the youngest on the 30 Under 30 Music list ever.

There are two more teens on the list, rappers Lil Pump and Juice WRLD, aged 18 and 19, respectively, and the total number of women on the list is almost half at 14. 2018's list had 13 women on it, including rap-superstar Cardi B and "anonymous" R&B artist H.E.R., with the number of women represented growing each year; just 9 of the 30 individuals and groups chosen in 2017 were women, and just 8 were represented of the 30 in 2016.

The list also includes industry professionals who are making their impact at a more behind-the-scenes, like Mickey Shiloh, the 26-year-old songwriter whose penned songs for megastars like Janet Jackson and also happens to own her own label, BDRM Records, and 25-year old Tayla Parx who most-recently co-wrote "Thank U, Next" with pop-darling and fellow 25-year-old Ariana Grande, which gave the star her first No. 1 single when it debuted last week. Apparently quite multi-talented, both Shiloh and Parx release their own music as well.

It is exciting to see the face of music shifting as more and more young artists continue to challenge the status quo. This is not without challenges—recent research shows that music platform streaming algorithms tend to favor male artists and many music festival organizers have been slow to add more women to their lineups, with streaming numbers only partly to blame for that. Yet the more diverse the group of movers and shakers in music world continues to become, and the more the music industry shifts to support them, the more positive change and innovation will continue.

Young rising artists are now gaining the power to promote other artists they want to see in the limelight. As Eilish told the Recording Academy, "I'm just a big music fan and so I always find new stuff. I'm always playing stuff that people are like, 'What is this?' And it's always stuff that has like two plays on SoundCloud or nobody knows. I'm just trying to get people's names out there."

How Music Streaming Algorithms Hinder Female Artists

Tayla Parx

Tayla Parx

Photo: FREDERIC J. BROWN/AFP/Getty Images

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Spotify Launches New Songwriter Pages spotify-launches-new-songwriter-pages

Spotify Launches New Songwriter Pages

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The streaming giant has announced the beta launch of an exciting new feature: songwriter pages, which showcase all the music that person was behind, and "Written By" playlists
Ana Monroy Yglesias
GRAMMYs
Feb 12, 2020 - 2:49 pm

Today, Feb. 12, streaming giant Spotify announced the beta launch of an exciting new feature: songwriter pages, which showcase all the music that person was behind, and "Written By" playlists. The new landing pages on Spotify's website, which are currently being rolled out in partnership with music publishers and labels, can be accessed while listening to music on the platform, allowing listeners to discover exactly who helped make that track come to life.

For example, on GRAMMY nominee Tayla Parx's new songwriter page, there are links to 107 tracks she helped pen, including oft-collaborator and friend Ariana Grande's mega-hits "7 rings" and "thank u, next," along with Panic! At The Disco's "High Hopes" and Fifth Harmony's "BO$$." The page shows gives a link to each song along with its streaming numbers (the list begins with the most-streamed track), as well as names and links to the artists they work with the most.

https://www.instagram.com/p/B8eP-4fHP_G

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A post shared by Spotify for Artists (@spotifyforartists)

Spotify has been working with music publishing companies and labels to gather the song credit data and roll out the first beta iterations of artist pages. As their announcement notes, the streaming service began showing song credits within the platform in 2018 (which are viewable when you click the three dots next to a track and select "Show Credits"). They say this update led to an impressive "60 percent increase in how often labels and distributors credit songwriters on their new releases."

Now, the Song Credit popups will include links to songwriter pages, as they are rolled out. The "Written By" playlists, which compile all the songs written/co-written by a specific songwriter, are being highlighted within the platform itself as well. Spotify users can check out Song Credits by clicking the three dots next to any song in the app or desktop player now, and click through to the songwriter pages anywhere a name is linked. The blog post announcement linked above also provides links to several of those currently live.  

Songwriters who are interested in participating can contact Spotify for Artists with this form.

Related: Behind The Record + Advocacy: Moving Music Creators To The Front

"Spotify is always working to create new and better ways to promote music discovery—for artists, for songs and, increasingly, for songwriters," Jules Parker, Head of Publishing & Songwriter Relations at Spotify said via a press release.

"The launch of publicly visible songwriter credits on Spotify in 2018 was merely a first step. Together with the publishing industry, we've continued to evolve our data sharing and analytics efforts, and are proud to unveil this next iteration. Clicking on the credits in this pilot will take users to dedicated songwriter pages—providing a home for a songwriter's work—and present listeners with 'Written By' playlists, a new series of playlists dedicated to songwriters."

Read: Lauv Gets Real: "Focusing On Doing The Most Authentic Thing To You Is The Most Important"

The songwriters themselves have also been a big part in advocating for this new functionality to increase visibility of those left even more behind-the-scenes in the digital age of music.

"Growing up, I looked at the back of my favorite albums to see who was involved in making them—from writers and producers to the engineers and instrumentalists. Those credits inspired me to explore making music and it's great to see Spotify supporting the work that we all do behind the scenes," GRAMMY-nominated singer/songwriter/producer Teddy Geiger said via the press release.

GRAMMY-winning pop star and songwriter Meghan Trainor echoed her thoughts: "It's SO cool that Spotify is working hard to find ways to promote and give credit to songwriters! Having a platform that appreciates and celebrates the songwriting community is exciting and important!”

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Micheal Kiwanuka On His New Anti-Alter Ego Masterpiece 'Kiwanuka,' '70s Psychedelia, Songwriting & More

GRAMMY Awards in arms

Photo: Joe Klamar/AFP/Getty Images

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2020 GRAMMYs By The Numbers: Who Made History? find-out-who-just-made-history-their-grammy-nominations-2020-grammys-numbers

Find Out Who Just Made History With Their GRAMMY Nominations: 2020 GRAMMYs By The Numbers

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Lizzo, Billie Eilish, Lil Nas X, Ariana Grande, H.E.R. and FINNEAS are the top-nominated artists this year, and the first three are all first-timers
Ana Monroy Yglesias
GRAMMYs
Nov 22, 2019 - 3:20 pm

Let's be real—the 2020 GRAMMYs have been on our mind lately, especially with all the excitement that came with artists finding out about their nominations on Wednesday. Let's take a look at the 62nd GRAMMY Awards by the numbers to find out who made history and other big takeaways from the expansive nominee list.

This year's top-nominated artists, in order of most nods, are Lizzo, Billie Eilish, Lil Nas X, Ariana Grande, H.E.R. and FINNEAS. As a first-time nominee, Lizzo leads the pack with eight total nominations—her fellow top-three artists, who both earned six nods, are also first-timers and all Best New Artist nominees.

Related: Record Of The Year Nominees Revealed | 2020 GRAMMY Awards

Eilish and Lizzo make history as the first time two artists have been nominated in all four General Field categories (Record Of The Year, Album Of The Year, Song Of The Year and Best New Artist). At just 17, the "bad guy" singer is the youngest nominee to ever receive nominations in these four all-genre categories. Last year, these four categories were expanded to include eight nominees.

Another Best New Artist contender, Barcelonan nu-flamenco queen Rosalía, also makes history as the first nominee in the category that performs completely in Spanish. The "Malamente" singer also has a nomination in Best Latin Rock, Urban or Alternative Album, for her Latin GRAMMY-Album-Of-The-Year-winning LP, El Mal Querer.

One of her fellow category contenders, Puerto Rican Latin trap king Bad Bunny, is competing against himself; his Latin GRAMMY-winning debut album, X 100PRE, and his 2019 J Balvin-collab project, Oasis, are both nominated.

Read More: Find Out Who's Nominated For Best New Artist | 2020 GRAMMY Awards

FINNEAS, Eilish's older brother and producer, is also being nominated for the first time, and earned five nods. He shares three with her (Record Of The Year, Album Of The Year and Song Of The Year) and also is in the running for Best Engineered Album, Non-Classical and Producer Of The Year, Non-Classical.

Grande and H.E.R. snagged five more nods each this year, following both of their first-ever GRAMMY wins at the 61st GRAMMY Awards. This past show was H.E.R.'s debut year—she was a Best New Artist contender and took home wins for Best R&B Album and Best R&B Performance, the latter of which she is nominated for again.

Watch: H.E.R. Wins Best R&B Album

As for Ari, she won Best Pop Vocal Album for Sweetener last year and is in the running for this award again for her follow up, thank u, next. Her prior two albums, 2014's My Everything and 2016's Dangerous Woman, were also nominated for the same pop award. The 62nd GRAMMY Awards is the first time the "7 rings" singer is contending for Record Of The Year and Album Of The Year.

To decide who is nominated and, in the second round, take home the golden gramophones, approximately 11,000 Recording Academy voting members—music professionals across genres and disciplines, including recording artists, songwriters, producers and engineers—participate in the voting process.

2020 GRAMMY Awards: Complete Nominees List

This year, over 20,000 submissions were entered for GRAMMY consideration this year. Eligible music was released between Oct. 1, 2018 and Aug. 31, 2019.

In just 64 days, ton Jan. 26, 2020, the nominees will walk the red carpet into Staples Center in Downtown Los Angeles! Stay tuned to GRAMMY.com, our YouTube page, our newsletter (sign up below) and our social channels (follow us on Facebook, Instagram and Twitter) for all things 2020 GRAMMYs, and make sure to catch the show live on CBS.

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Poll: Who Will Win Best Pop Vocal Album At The 2020 GRAMMYs?

Apple Music

Photo: studioEAST/Getty Images

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Apple Music Removes Connect Sharing Function apple-music-removes-app-social-sharing-function

Apple Music Removes In-App Social Sharing Function

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The streaming platform notified musicians they are taking away the Connect feed, launched in 2015 for artists to share content with fans
Ana Monroy Yglesias
GRAMMYs
Dec 13, 2018 - 6:16 pm

Apple Music has reportedly sent artists an email to notify them that the Connect social sharing feed is being phased out and they would no longer be able to use it to share content with fans. Instead, streamlined artist pages on the platform will feature new design and functionality.

As reported by Variety, Apple initially unveiled the Connect function with the launch of Apple Music (its debut into music streaming) in 2015 as a way for artists to share content directly with fans in the platform, yet "saw less traction from artists than Apple had anticipated."

As 9to5Mac, the Apple-centric site who shared the message sent to artists, pointed out, Connect was popular with artists upon Apple Music's launch, but its popularity quickly dropped off. They highlighted that many artists only have posts from several years back, consequentially pushing Apple to shift focus away from it, moving it from its own visible tab within the app to a more hidden location below music recommendations and playlists.

9to5Mac shared the content of Apple Music's email, which included the following: "We're always looking for ways to enhance our focus on artists and help them better connect to fans. So we've given Artist Pages an all-new design and added new, personalized Artist Radio."

While Connect was originally billed as a way for artists to share special content with their fans, the popularity of other preexisting social platforms like Twitter and Instagram likely had an impact on its popularity.

It sounds like Apple Music, which has recently made major moves on its main competitor Spotify, is helping perfect the craft of music discovery and artist-fan connection in the music-streaming arena.

Apple To Expand Austin Presence With $1 Billion Campus

Apple

Photo: Suzanne Cordeiro/AFP/Getty Images

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Apple To Expand Austin Presence With New Campus apple-expand-austin-presence-1-billion-campus

Apple To Expand Austin Presence With $1 Billion Campus

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The tech company announced plans to build a new office in the Texas capital that will add 5,000 jobs, as well as new, smaller offices in other U.S. cities
Ana Monroy Yglesias
GRAMMYs
Dec 13, 2018 - 2:48 pm

This morning, on Dec. 13, Apple announced plans to expand its already large presence in Austin, Texas with a new 133-acre campus less than a mile from its existing 6,200-person campus.

The new office will allow the tech company to employ 5,000 more people, "with the capacity to grow to 15,000," in the music-centric city that is already home to its biggest employee base outside of its Cupertino, Calif. headquarters.

https://twitter.com/tim_cook/status/1073210372541243392

Apple ❤️ Austin! Proud to announce our newest campus there, along with plans for new sites in Seattle, San Diego and Culver City, CA as Apple expands operations and creates thousands of jobs across the US.https://t.co/f2UwlXW2Hk

— Tim Cook (@tim_cook) December 13, 2018

In addition to increasing its employment capacity in Austin, Apple also is planning to create more jobs across the U.S. over the next three years, with new 1,000-person offices in Seattle, San Diego and Culver City, Calif., a doubling of its Miami office, plus hundreds of additional jobs in other cities.

The company also noted that the Austin expansion is projected to make them "the largest private employer" in the capital city of Texas. The city's mayor commented on the positive relationship between Austin and Apple, highlighting the "creative spark" both share.

"Apple has been a vital part of the Austin community for a quarter century, and we are thrilled that they are deepening their investment in our people and the city we love," said Austin Mayor Steve Adler. "Apple and Austin share a creative spark and a commitment to getting big things done. We share their commitment to diversity and inclusion."

A partnership between a creative city like Austin, the self-appointed music capital of the U.S., and a company like Apple, whose innovation and influence doesn't limit itself to just the tech arena, sounds perfect. Each spring, Austin invites rising stars and established greats in tech, film and music to South By Southwest, whose festivals, including the world-renowned SXSW Music Festival, take over the town for well over a week.

Apple Music, since its growth and genesis from iTunes, which changed the music-listening game when it originally launched in Jan. 2001, has always been a friend of—and power-player in—the music industry. For music fans, iTunes allowed its users to create and share all the playlists their hearts desired, and now, with Apple Music, fans' access to specially curated playlists is next level.

You can listen below to our very special 61st GRAMMY Nominee Apple Music playlist, which features artists nominated for Record Of The Year, Song Of The Year and Best New Artist, including Cardi B, Drake, Lady Gaga, Childish Gambino and more.

SXSW Adds Second Round Of Global Artists For March 2019 Festival

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.