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Bjork

Björk

Photo: Santiago Felipe/Getty Images

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Be Like Bjork: Iceland Offers Music Rebate Program be-bj%C3%B6rk-iceland-unveils-new-record-iceland-initiative

Be Like Björk: Iceland Unveils New 'Record In Iceland' Initiative

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"[Iceland is] a very small place with a huge pool of ridiculously talented people," Australian-born, Reykjavík-based composer/producer Ben Frost said
Ana Monroy Yglesias
GRAMMYs
Oct 8, 2019 - 1:49 pm

With the avant-garde future-pop of Björk, the dreamy post-rock of Sigur Rós, the moody piano loops of Ólafur Arnalds and the emotive indie rock of Of Monsters And Men, Iceland is birthplace of and home to small-yet-vibrant community of eclectic and experimental musicians.

Now, thanks to a new government-funded program called Record in Iceland, you too could find musical inspiration in the Northern Lights or expansive open spaces, to the tune of a 25 percent rebate towards recording costs, including travel and accommodations.

"[Iceland is] a very small place with a huge pool of ridiculously talented people," Australian-born, Reykjavík-based trippy soundscape composer/producer Ben Frost aptly said in the program's promotional video.

Notable Iceland music studios that could be your future creative home include Greenhouse Studios, where Frost works and Kanye West booked time in 2016 and Sundlaugin, where Sigur Rós recorded for years before they opened the space to other artists, which have included Irish crooner Damien Rice and Of Monsters And Men.

The application must be submitted by the producer of the project, which must be primarily recorded (at least 80 percent) in Iceland and released within 18 months. The majority of expenses, including studio costs, travel and accommodation for the primary performers and instruments, and the wages of additional performers, engineers, mixers and, of course, the producer.

More info can be found in the Q&A doc here and on their website (linked above). The document also notes that music made for film and TV can also be submitted for the refund.

Billboard notes the new program will be officially unveiled at Iceland Airwaves next month, the annual music showcase/industry fest in Reykjavík. They also point out the Nordic country has recently seen success with similar programs that have attracted filmmakers and TV producers, including from "Game of Thrones" and recent iterations of the Star Wars and Thor franchises.

"Because of our glorious isolation, Iceland has nurtured quite a unique music culture," Sigtryggur Baldursson, Managing Director of Iceland Music (Iceland's music export office) said in a statement. "Until now, these studios have been something of a hidden secret, but our aim with Record in Iceland is to open these facilities to a far wider range of international artists and businesses, and to make them a compelling commercial proposition."

Ellie Goulding Talks Songwriting, Loving Skrillex & Björk & Growing Up On Electronic Music

House of Blues

House of Blues

Photo: Vince Bucci/Getty Images

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House Of Blues Hosting Music Job Fairs For Youth house-blues-foundation-hosting-music-industry-job-fairs-youth-across-us

House Of Blues Foundation Hosting Music Industry Job Fairs For Youth Across The U.S.

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The Music Forward Foundation's free All Access Fest events will feature music industry employers as well as panels and hand-on workshops for young people
Ana Monroy Yglesias
GRAMMYs
Oct 4, 2019 - 1:09 pm

Yesterday, Oct. 3, the House of Blues Music Forward Foundation announced they will be bringing back their All Access Fest music industry job fairs to select U.S. cities later this month. Following the event's launch last year, it will return to New Orleans, Las Vegas, Chicago and Los Angeles, and kick off in Orlando.

And the good news continues... @billboard https://t.co/qIBP7SsBdm

— House of Blues Music Forward Foundation (@HOBMusicForward) October 4, 2019

Registration is free and open to youth ages 16-22 interested in learning more about different music-related career paths and meeting potential employers. The first of the five events takes place next week, on Oct. 8, in New Orleans, followed by Las Vegas on the 17th, Orlando on the 21st, Chicago on the 24th and finally Los Angeles on Oct. 31. All are held at House of Blues/Live Nation run venues.

"We are thrilled to present our second annual All Access Fest for youth interested in music careers—on and off stage," Music Forward Foundation Executive Director Nurit Siegel Smith said in a statement. "This unique program offers young people from under-represented communities free resources and networking opportunities to help them navigate a career in music."

Related: Khalid, Carlos Santana & More To Mentor Underserved Aspiring Artists Through House Of Blues Foundation

The foundation, via Billboard, reveals that the Recording Academy, House of Blues/Live Nation and Ticketmaster are among the companies represented at the job fair, and notes there will also be "experiential lounges" from GRAMMY U, CD Baby and others.

Hands-on learning stations will also be offered, as well as panels on topics like "The Working Musician's Experience" and "Gender Equality in the Music Industry." Each event is slated to run from 9 a.m. to noon and will, additionally, host performances from alumni of the foundation's artist development programs.

Experts will be on hand from Live Nation, along with and exhibitions by GRAMMY U, CD Baby, Full Sail, Hercules, Hurdl, Massive Act, Music Supervisor and Novel Effect for attendees.

The fairs run from 9 a.m. to noon and also include panels, hands-on technical learning stations, local employers and representatives from post-secondary schools, as well as live performances by alumni from Music Forward's artist development programs.

The foundation was established by the House of Blues in 1993 to bring music and the arts to schools and youth, especially in underserved communities. Recently, the organization announced a new mentorship program, the Ambassadors Council, where established artists including Carlos Santana, Khalid and Lauren Daigle can directly connect with and inspire these communities.

For more info on All Access Fest, including registration, please visit their webpage.

Historic Berkeley Folk Venue Freight & Salvage Welcomes A New Generation Of Music Fans

Gelareh Rouzbehani

Gelareh Rouzbehani

Photo: Daniel Prakopcyk

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Why A&R Matters: 7 Women Share Their Experiences why-ar-matters-streaming-era-7-women-share-their-experiences

Why A&R Matters In The Streaming Era: 7 Women Share Their Experiences

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We spoke with women working in A&R-related roles across labels and other music organizations to learn about why, even with streaming dominating the industry, their jobs are more vital than ever
Ana Monroy Yglesias
GRAMMYs
May 2, 2019 - 10:41 am

As we continue to celebrate 20-year anniversaries of great albums from 1999, one can't help but reflect how different the music industry is today.

For instance, instead of purchasing a physical copy of an album from your go-to music chain, nowadays audiences primarily consume music via streaming services like Spotify or Apple Music. And if they want to hear something new, they simply turn to computer-generated algorithms that can recommend what you might like based on what you've already listened to. Artists, meanwhile, can simply upload their music straight to streaming services, effectively cutting out industry gatekeepers and middlemen who once offered exclusive access to distribution.  

But just because it's easier to hear and share music with the world in 2019, that doesn't mean it's become simpler to write a great song or keep people's attention.

That's where A&R—which stands for "artists and repertoire"—is still highly relevant. An A&R team's goal is to not only bring in the talent to a label or publisher, but to also help the artist develop their sound, find new collaborators and make sure they have all the tools and support they need to continue to succeed.

We spoke with seven women working in A&R-related roles across labels and other music organizations to learn about what A&R looks like in 2019, creating safe, fairer spaces for women in the music industry, helping artists capture audiences' ever-waning attention, and why, even with streaming dominating the industry, their jobs are more important than ever.

Artists Matter, And A&R Does Too

One thing is clear: With an abundance of choice comes the danger of oversaturation. When A&R professionals step in, they help artists navigate details of the industry and make sure their voices cut through the noise.

As Latoya Lee, VP of Creative Services at Atlas Music Publishing (which has offices in the musical hotspots of New York, Los Angeles, Nashville and Atlanta) puts it: "More so than ever the market is very oversaturated, and I think we're in this space where everyone thinks they're well equipped for everyone's job and that's not the case… most of the time it's the team behind that person that really helps you stand out."

Meanwhile, Taylor Lindsey, VP of A&R at Sony Music Nashville, explains how the shift in country music, where more now performers are also songwriters, has moved the focus of their work to encourage more creative collabs. "I think that where before A&R was really just about finding songs and giving them to artists now it's more of an opportunity for us to help go 'okay, here's a writer that you haven't thought to write with yet. We need to get you in a room with them,'" she said.

Stephanie Wright, who also works in country music as the VP of A&R at Universal Music Group Nashville, made the same point about the shifts in country. She added that A&R "is a different process for a new artist or one that is three or four albums in, then it's more about how they're staying relevant."

Gelareh Rouzbehani, CEO of Rouz Group, an A&R and artist management company she founded in Los Angeles after her time working on the label side, speaks to the vital role of A&R within the greater structure of a label. "I think A&R is the nucleus of the record label; without the right song, the right music, you don't really have a product to push, and other departments can't do their work. I think it always starts with the music... and then from there we build on."

Allison Jones, SVP of A&R at Big Machine Label Group, another major Nashville label, echoed this. "A&R is the funnel through which music gets sent whether it be to a record label or a publishing company or to an artist directly. The term artist and repertoire means the artist and the repertoire of songs that they sing. So as long as there's music there has to be someone that is going to make sure it gets funneled to the right place."

She continued, highlighting that even as the digital music era makes music discovery easier, it is still important to have an A&R team focused on finding the gold. "I think now more than ever it's really key to have that front line of A&R that's scouring all those [music and social media] platforms, in addition to the good old fashion meetings and the good old fashion going to shows and showcases," Jones added.

Data Helps, But It Can Only Reveal So Much

Speaking of the digital music age, sometimes when an artist's streaming accolades are shared, it can sound like someone reading random numbers off a spreadsheet. But with some context, streaming numbers and other data can show us a lot and help an artist and their team test out what resonates with listeners and what doesn't. As several women pointed out, streaming numbers come from real people listening to your music, which is, of course, important to pay attention to.

Everyone seems to agree that while looking at various data points available across streaming and social platforms can help an artist and their team make more informed decisions, it is important to take it with grain of salt and balance it with the irreplaceable gut instinct. Barbara Sealy, who is the Managing Partner at SB Music Management in Los Angeles, pointed to exactly that.

"Data is hugely helpful but it could also be a hindrance. Data can tell you what's popular now, but not necessarily tell you what's good and that's where you have to have go along on gut instincts. I have to really take that data and know how to break it down, but also know how to balance it," Sealy says.

She points to different ways you can look at data, like comparing streaming numbers for songs before and after an artist tours and to dig into website data to see where people are listening to their music, as they should be touring there.

Quality Always Matters

While the current musical landscape may make it easier for artists to share music and potentially snag a blip of listeners' attention with a viral moment, as Wright points to, they still need to be ready for this moment, and to have what it takes to keep their attention. "Attention comes quicker; streaming gets your music out and exposure can come fast, but they may not have been prepared for it."

She added that as someone working in A&R, "With the vast amount of music that is out there now, I think it's going to become important, as far as A&R goes, to really suss out what things are authentic and have that true artistry about them, that will have lasting power."

Wright continued, "You want to invest in the long haul…[to ask yourself] how do you get the consumer the authentic things that they're going to want to follow and to continue stay engaged with?"

Rouzbehani underscored the power of quality music. "I think music is cyclical, and it comes in waves. I'm a firm believer that great artists and quality products will always win in the end. I hope that we continue to work toward elevating those that are actually putting out amazing bodies of work," she said.

Sealy echoed this as she talked about the difficulty she has seen some of her artists face that don't fit neatly into genre boxes. Even though it may take time, she firmly believes that in the end, quality music will always see its time of day. "When good music comes out, everybody will absolutely support it. And we've seen that time and time again," she said.

A&R Is Still About Opening Doors...

Ashley Calhoun, VP of A&R at Pulse Media in Los Angeles, spoke to the importance of opening the door for others to help continue to create a more equal playing field across the music industry.

"I think everyone who's in a position and who has the ear to the executives and consultants that make those decisions should speak up. I think that's super important because if we don't say anything about it, nothing's going to change," Calhoun explained.

She continued, emphasizing the importance of practicing what you preach. "We just really have to have each other's backs because if we don't, we can't expect men or someone else to. Even though there's a lot of great men that really support this vision, we have to just be proactive."

…To Keep Moving The Music Industry To Be More Inclusive & Fair

Lindsey said that while she is proud of the many female artists on Sony Nashville, she and her colleagues recognize that representation in country music is an issue. "It's definitely something that we're paying attention to and we are pushing harder and we are pushing back at because there are female artists in town that deserve to be here."

She added to this point; "I would really love to see more diversity especially in country music…There are so many great artists out there that really kind of don't necessarily fall into a genre. They have country sensibilities or they might have some pop melodies, or they have pop sensibilities and country lyrics…So because of those things I think that it would be really great just to see country open up a little bit more and have more diversification."

Lindsey also stressed the importance of the music industry as a whole coming to a decision as to "what the fair and just compensation needs to be for songwriters and artists across the board," an important point which came up in all of the conversations.

Lee shared her biggest hope for the industry is to see "more black women in positions to make decisions." She continued, underscoring what she sees as her role to help make this happen.

"And A&R more so than anything, because we have lots of women in marketing and lots of women in promotions and radio, and we have lot of women in publicity and those positions, but we don't have enough black women in A&R. That is very important to me, because that's going to be the defining moment in my career, being able to say that I molded the next generation of young women music executives, but also young black women executives."

Like Lee, each woman we spoke with clearly saw a key part of their role in A&R as not only opening doors for the artists they work with, but for other women looking to get their foot in the door on the other side of the music industry. They all spoke of who helped champion them to get their start in the industry, with several pointing out they didn't have female mentors to work with or look up to on their teams. This is why they see female to female mentorship as another important part of their career.

The Importance Of Female Mentorship

Sealy emphasized the importance of making the time for other women, even if it's just a few minutes to answer a few questions. "We all need to be talking to each other…And mentoring is really, really important…We really need, as women, to stop and make a little bit of time for that next girl coming up. Even if we've kind of got to the top of where we are, we need to ensure opportunities are there for others, and especially create an opportunity to be that woman mentor."

Each of the women echoed the importance of mentorship and dialogue in some way during our conversations. Rouzbehani eloquently summarized the importance of empowerment and encouragement.

"I think it's so powerful when women come together," she said. "We've seen it happen time and time again in history, and in the industry now we're seeing more of it, and it's really making an impact. Younger girls, whether they're on social media or they see if from afar, they're a part of this, I think are influenced and inspired by that."

Jain On How Coachella Helps International Artists, Honoring Miriam Makeba's Legacy & More

Behind the Record

Photo: Recording Academy

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Artists: #GiveCredit & Honor Your Collaborators artists-find-out-how-givecredit-celebrate-your-collaborators-today

Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

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As Behind the Record launches today, find out how you can join the movement and create a Credit Cover showing gratitude to everyone you worked with on your album or single
Ana Monroy Yglesias
GRAMMYs
Oct 25, 2019 - 12:24 pm

Today, the Recording Academy officially launched Behind the Record, a new social media campaign aimed at showcasing everyone who worked together to make an album or record possible. If you're an artist and haven't yet shared your Credit Cover—a reimagined album cover with all the contributors' names on the front—today's the day to give credit where credit is due by sharing one and thanking your collaborators.

Using the Credit Cover generator is simple and only takes a few minutes. And once you've created one, you have a lovely visual to help you not only #GiveCredit and celebrate all the people who helped behind-the-scenes of your musical project, it also helps your fans discover them as well. Read on for a step-by-step guide on how to create and share your new Credit Cover(s).



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Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery. #BehindTheRecord champions all professional music creators and aims to connect with artist fan bases in order to give recognition to those who work tirelessly on these recordings. View out story to learn how YOU can #GiveCredit.

A post shared by Recording Academy / GRAMMYs (@recordingacademy) on Oct 25, 2019 at 9:17am PDT

"The importance of credits, particularly in art, cannot even be measured. It's such a collaborative effort to make art—even from a singular place. Even for the artist who draws onto the page there is still often a team of people who makes the sharing of it possible. To acknowledge my team and my crew is really important because they help me LIVE! They help me to focus and they offer me time which is perhaps an even more important commodity because that time allows me to create." - Lalah Hathaway

STEP 1: Create & Download Credit Cover

GRAMMYs

If you are a Recording Academy member, you should have already received an email from us with information on how to create your Credit Cover; you can use that login code to access the generator here. If you didn't receive the email, please reach out to givecredit@recordingacademy.com for assistance.

Once you have accessed the Credit Cover generator, submit the info for the LP, EP or single you want to create the new cover for. Our Behind the Record partner Jaxsta has kindly provided credits for Merlin, Warner Music, Sony Music and Universal Music Group releases, so if your project was released under one of these labels, credits should auto-populate.

Double-check the names and spelling, and then download the three images (your Credit Cover, the original cover art and the Behind the Record logo). If you opt into sharing your cover in the gallery (a.k.a. do not check the "hide credit cover" box), it will be showcased in our growing collection on behindtherecord.grammy.com.

STEP 2: Upload To Social & Tag Collaborators

GRAMMYs

Now that you have your images ready for sharing, upload to your social platform of choice and tag your fellow creators. For Instagram, we suggest using the image carousel feature with the Credit Cover first.

"Creating timeless music is a team sport. My intent with Diaspora was to be a bridge between the west and other black cultures around the world, and assembling a grand cast of collaborators was essential to that goal. Highlighting all the producers, writers, vocalists, session musicians, engineers, studios, and more that were a part of the record isn't just important to me as an artist, but it's important for the fans too.

 

Understanding the different cultural figures behind the record—from P2J, a Nigerian-English composer based in London, to Blinky Bill, a producer/musician based in Kenya—is key to understanding why and how the music came together, and will enhance the listening experience. I'm beyond excited about the Recording Academy taking the time to put a spotlight on the members of our music community that don't always get the attention they deserve." - Goldlink

STEP 3: Share Your Message Of Gratitude!

GRAMMYs

The final step is to share your message of gratitude for the amazing contributors to your project, and to encourage other artists to do the same! We've included a suggested caption below, but feel free to speak straight from your heart.

"I'm joining the movement to bring the names of people from Behind the Record to the front. These are all the amazing professionals behind [Album Title]. Thank you all! Artists, it's time to give credit where credit is due. Go to RecordingAcademy.com/CreditCover to create the Credit Cover for your latest album. #GiveCredit @RecordingAcademy [use @RecordingAcad on Twitter]"

Don't forget to use the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation!

Pandora Supports Behind The Record, Launches Full Song Credits

Behind the Record
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Behind The Record Celebrates All Music Creators behind-record-celebrates-behind-scenes-creators-your-favorite-albums

Behind The Record Celebrates Behind-The-Scenes Creators Of Your Favorite Albums

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The brand-new Recording Academy initiative encourages artists to thank the fellow creators who helped their music come together, thus, helping fans dive deeper Behind the Record
Ana Monroy Yglesias
GRAMMYs
Oct 24, 2019 - 7:00 am

This Friday, Oct. 25, the Recording Academy will launch Behind the Record, a new social media initiative to highlight all of the creators that made your favorite albums and records possible. The goal is to ignite a cultural conversation by inviting artists across genres to recognize all of their collaborators' tireless behind-the-scenes work, for the music their fans adore.

The conversation kicks off on Friday, when the first group of artists will share their reimagined album covers—Credit Covers that highlight the songwriters, producers, engineers and other collaborators—on social media.

Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery. Behind the Record champions all professional music creators and aims to connect with artist fan bases in order to give recognition to those who work tirelessly on these recordings."

If you are artist, you can participate in Behind the Record by creating and sharing a Credit Cover for a single or album using the online generator. Once you create your Credit Cover, you can join the conversation by sharing it across your social media platforms and tagging the amazing collaborators now featured on the cover.

Please use the hashtags #GiveCredit, #WeAreMusic and #BehindTheRecord when posting, so everyone can find and discover it.

Behind the Record is supported by the Recording Academy's Producers & Engineers Wing. Additionally, Jaxsta, a database of official (non-crowd-sourced) music credit information for members of the music community, offered support by providing credits for Merlin, Warner Music, Sony Music and Universal Music Group releases. Pandora, TIDAL and Genius also partnered with the Academy to help make this project possible.

For more information, or if you're interested in creating a physical limited-edition sleeve, please contact givecredit@recordingacademy.com or visit www.grammy.com/behindtherecord.

For music fans, artists and behind-the-scenes magic-makers alike, don't forget to explore and join the conversation on social media, starting Friday, with #GiveCredit, #WeAreMusic and #BehindTheRecord.

GRAMMY Museum To Celebrate 20 Years Of Latin GRAMMY Excellence With New Exhibit

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.