William E. Ketchum III press photo

William E. Ketchum III

William E. Ketchum III is a multimedia journalist dedicated to covering the intersection of music, culture, and society. Over the course of his nearly 20-year career, his work has appeared in Vulture, GQ, Complex, Billboard, Guardian, NPR, MTV, XXL, and Ebony. He has also provided commentary for NPR and the BBC, and he works directly with record companies and artists to tell their stories. Currently a freelancer, he was most recently deputy editor at VIBE.